Business communication has become a very common topic and a popular course in the curricula of colleges and universities all over the world as all graduates need general and specialized communication skills for their future jobs. Having communication abilities and skills enhances their confidence and their employability.
Designing communication courses, especially for companies and universities, is not an easy task.
There are a number of considerations that need to be taken into account: linguistic, pedagogical, cultural, psychological, and practical considerations including students’ future prospects.