6 Best SEO tools in 2020 to improve your ranking

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6 Best SEO tools in 2020 to improve your ranking


In the world of digital marketing, SEO is considered one of the most important skills. There are many SEO tools which are free as well as paid, which can help in the improvement of your website ranking. These can help in the increase of the organic traffic to your website and keep you updated about your competitions in the industry.

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Ahrefs (https://ahrefs.com) It’s a wonderful website for SEO which offers you to keep a check on your competitors when it comes to target words, backlink audits, broken link checker, ranking history, web monitoring and content exploring. You can perform organic research in an advanced manner with Ahrefs and can get ideas about new keywords. They have data for 150 million keywords in the United States alone and more than 150 million in other countries. It is a paid website tool. The pricing is based on the plan you choose. It starts from 99$/month and goes to $999/month. There is a 7-day trial and testing for $7, after which you can choose your needed plans. www.digitalplatter.in


SEMrush (https://www.semrush.com) It is an excellent keyword research tool.  SEMrush gives an insight into the competitor’s strategies in display advertising, organic and paid search, and link building. The key features of SEMrush are Organic research, Advertising research, Display advertising tools, Backlinks, Product listing ads, Keyword research, Traffic analytics, and Market explorer tools. The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, SERP etc.

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SEMrush has monthly and annual plans. Based on the needs, monthly plans are $99, $199, and $399. All plans include 40+ advanced tools and features to boost the marketing.


Yoast SEO (https://yoast.com) Yoast SEO is a mandatory plugin if you are using WordPress for your site. There is a free and paid version. With the paid version, you can be able to optimize the content for your targeted keywords, get interlinking suggestions, add breadcrumbs, generate XML Sitemaps, change permalink, Create custom meta header/description etc. Yoast SEO has many premium plans offering plugins with various features for a single/multiple site (up to 200 sites). It also offers various SEO training sessions too. www.digitalplatter.in


Google Search Console If you are a beginner in SEO, then whatever be the size of your blog or site, you can use Google Analytics and Google Search Console and different other tools under its hat easily. It helps you to check the technical aspects of your site. It gives an insight on your website’s performance, and monitors Google’s indexing of your site. You can report spam links. The features of Google Search Console are Keyword and URL performance, Mobile usability, SERP map tracing, Sitemap status and a lot more. It is completely free! All you need is to sign up with your email address. www.digitalplatter.in


Moz (https://moz.com) Moz is the all in one tool. There isn’t anything much which Moz can’t do. It helps in Site audits, Rank tracking, Backlink analysis, Keyword research etc. There are plenty of features on Moz which might be overwhelming for an experienced SEO marketer. There are numerous tutorials and resources like pro training webinars, and a comprehensive Q&A database on Moz which can be undertaken to learn and improve your SEO. Moz has 4 premium plans starting at $99/month till $599/month. It offers a 30-day trial after which you can select a plan of your choosing. A discount is offered if a yearly plan is chosen.

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SEO Spider ‘Screaming Frog’ (https://www.screamingfrog.co.uk/seo-spider) It is a website crawler, that allows you to crawl websites’ URLs to analyse & audit technical & onsite SEO. The features of the SEO Spider are find broken links, audit redirects, analyse page titles & meta data, discover duplicate content, extract data with Xpath, generate Xml sitemaps, review robots & directives, integrate with Ga, Gsc & Psi, Crawl JavaScript websites and Visualise site architecture. It has a free as well as paid version. The paid version is at £149.00/Year www.digitalplatter.in


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