What Is Gen Z Viewing Online?
Gen Z is the generation where video content is watched the most on social media. Millennials know about watching series and movies on a TV, but Gen Z doesn’t share that with the millennials. For Gen Z, video content is preferred over written content, on YouTube, Instagram, Facebook, SnapChat, Twitter, etc.
So, what is Gen Z watching? www.digitalplatter.in
YouTube: It is the most popular platform for video watching. For Gen Z it has been used for watching video content online and is the number one option for video consumption. 86% of teens spend their time watching YouTube content, and the number has been doubled since the last few years. But how do they spend so much time on YouTube still? The answer is Vlogs and informative videos.
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Informative Videos: YouTube has tremendous informative material available on it to be accessed free. Gen Z is all about the video content and they prefer earning things online more. Research shows that 68% of Gen Z believe that they learned new skills which helped them to improve in their respective fields, whereas 80% Gen Z teens said that they gained knowledge through documentaries and educational videos on YouTube.
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Vlogs: Vlogs have been a new way of blogging. It involves blogging in a video format. Vlogs have been a hit amongst Gen Z because of its audio-visual format. On YouTube, you can find many blogs, which are personal as well as professional and have been gaining popularity each day. These low budget vlogs uploaded by people have been coming out as a career option for most Gen Z teens. They’ll prefer to be a famous vlogger than become a doctor or an artist. And hey! they pay in millions if you are a famous vlogger.
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These vlogs are a trend in Gen Z.
Snapchat: SnapChat has videos of shorter length than the traditional long videos. 68% of Gen Z spends time on Snap chat daily, and there has been a 40% increase in the viewership for a few years. What attracts gen Z on Snap chat are the ‘Snap original’ and ‘Snap discover’ shows. The content of these videos is of short duration and are vertically shot, that must be the reason why Gen Z prefer Snap chat after YouTube. www.digitalplatter.in
Tik Tok: Tik Tok is another social video platform for Gen Z on which they seem to spend time. With Tik Tok, the video content is short with a 15s limit and involves interesting videos that are fun, entertaining and easy including the DIY videos, viral crazy dance, or just something hilarious.
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From this information, it can be said that Gen Z prefers video content which is short, fun and educative, over the written content.
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