O F F I C E O F E X T E R N A L A F FA I R S A N N U A L R E P O RT
Development and Alumni Relations 410-706-8495 www.oea.umaryland.edu/giving
Accomplishments Annual Giving and Alumni Programs: Managed and developed segmentation, appeal code, and fulfillment strategies resulting in more than $500,000 in gift support to the University as follows: •
Direct mail—more than 82,000 pieces were sent in FY09, resulting in more than $294,000 in gifts.
•
E-mail solicitations—twice each fiscal year e-mail solicitations are sent on behalf of participating schools. Close to 22,000 e-mails total were sent in FY09; online giving increased by 49 percent.
•
Phonathon campaigns—five phonathons took place in FY09, raising close to $118,000 from gifts and pledge payments, with an overall pledge fulfillment rate of 73 percent.
Corporate and Foundation Relations •
Identified, cultivated, and managed more than 125 prospects to support the Southern Management Corporation Campus Center and UMB school/unit funding opportunities.
•
Participated in securing $5 million for naming of the new Southern Management Corporation Campus Center and more than $158,000 in Founders Week sponsorship support.
•
Managed the Greater Baltimore Committee (GBC) Corporate Sponsorship Program on behalf of UMB, increasing UMB’s visibility among more than 4,000 corporations in the Central Maryland region. Distributed more than 650 follow-up letters to attendees of events sponsored by UMB through GBC.
•
Developed and directed implementation of a GBC Leadership Showcase Tour of the UMB campus for executives from key Baltimore corporations and foundations.
•
Assisted in development of 64 proposals/letters/presentations for various campus projects representing $4,815,000 in funding requests.
Development Research and Prospect Management
4
•
Updated more than 7,000 entity records in the Advance donor database.
•
Managed approximately 2,687 major donor gift prospects and assigned stewardship prospects to 25 major gift officers and donor relations coordinators.
•
Conducted 84 proactive searches for schools/units to identify potential funding sources from individuals, corporations, and foundations.
•
Identified 15 new major gift prospects for schools/units.