Your Digital Discovery Self Audit - The Digital Leadership Project by Doyle Buehler

The Digital Leadership Project

Digital Discovery Self Audit 7 Point Digital Assessment On Your Key Online Success Factors

www.thedigitaldelusion.com

The Digital Delusion

Digital Discovery Self Audit

Building Online Influence For Business Growth Prepared by:

Doyle Buehler doyle@thedigitaldelusion.com 1 300 681 911 doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

Find us online: Twitter http://twitter.com/doylebuehler Facebook http://www.facebook.com/doyle.buehler Google+ http://plus.google.com/101726301477581347234 Linkedin http://www.linkedin.com/in/doylebuehler Youtube http://www.youtube.com/user/doylebuehler Pinterest: http://pinterest.com/doylebuehler/ © The Digital Delusion – www.thedigitaldelusion.com

An Online Strategic Introduction Your business is not just about the “business”.

It is about creating the framework that allows

The primary goal of your business is to get

your clients to clearly see and understand

people interested in what you do: to generate

more through your knowledge, assistance

revenue and a bottom line ROI. You want people

and process.

to be able to approach you online and offline, to ask questions; to nurture them into potential

Your clients enter your site, looking for a level

customers that convert into sales at some point in

of care and attention that is second to none.

time. However, more importantly, you want people

They won’t be satisfied unless they know that

to be able to find you, and to quickly recognize

they are dealing wit the best. And, they are

“you” for who you are, not for someone else, or

willing to pay the best, if they know that they

some other service. You need to build relevance

can trust you to take care of their needs. It

and awareness.

is about trusting you with the ability to enjoy their own business.

Your brand is about creating and developing an authentic community that is transparent and

This is your digital domain, which needs to

complementary to your client’s daily lives and

be mastered.

interactions; that are interactive and engaging with your products of your business capabilities.

People want to invest and interact with your own personal authenticity.

It is about leadership in your industry; through

Your brand is about creating and developing an authentic community

action and through thought-leadership of your

that is transparent and

skills and knowledge base, and of course your

complementary to your

product lines. It is about connecting intrinsically

client’s daily lives and

with your clients to allow them to overcome their fears, and push them towards further

interactions

manifestations of finding a safe and secure opportunity for them.

3

What You Don’t

Know That Will

Your Business F o

rever

change

The 7 Biggest Problems That Businesses Encounter Online We know that the online world is really quite ugly

happens regularly. Putting out fires is

and unforgiving. These are some of the problems

their marketing plan. There is uncertainty

that most businesses experience online:

of what exactly to do next.

1. There is too much online apathy with

5. Too much “noise” and clutter online. Too

customers. Customers are spending more

many distractions for an ideal customer

time, money and resources with competitors.

to find a specific business and engage with it.

2. They have little to no influence online. People are simply not listening or seeing how great and remarkable some businesses actually are.

6. Difficulty in finding the “right” customer for a specific market; the customer who is truly intrigued by what is offered.

3. There are never enough leads and committed people. Businesses are unable to develop

7. Confusion with all of the different

enough business and contacts to build or

tools, activities, types of social media

sustain their business.

channels. Too many things to consider to make any one thing work well. Falling

4. No defined or clear strategy for working online exists. Bouncing around from idea to idea

© The Digital Delusion – www.thedigitaldelusion.com

behind in what is available for marketing.

The 7 Biggest MISTAKES That Are Made With Online Business While most businesses make a successful

6. Thinking that everyone already knows about

move online, there are a number of core

their company and that their information is

mistakes most businesses make when

relevant.

working online: 7. Being reactive and unable to provide a clear 1. Not knowing what social channels to use and when. Not understanding

focus, strategy and direction to building their online influence.

how to use social media and the online market space.

This strategy plan is an introduction to our framework program designed specifically to lift

2. Forgetting to follow a specific process

your business past that self-perceived barrier

for moving online, or developing an

that is limiting your activities and sales online.

online presence and influence.

Overcoming these objections and obstacles will build your own empire online with your business.

3. Thinking that their audience online actually cares about who they are or what they do, and will quickly engage and respond to what they have to say.

4. Not having a proper step-by-step plan to telling people about themselves and their company online.

5. Not knowing what tools are easily available to make the process substantially easier.

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5

Did You Kn ow That You M Missing Ou ight be t on 67% of Your Sal es?

Simply put, most of your perfect, ideal clients are not looking for you. Even though they need you desperately. Let’s explore this idea and figure out how to remedy it quickly!

How does this breakdown?

The people that are perfect, ideal clients for you can be broken down into the following percentages: ACTIVELY SHOPPING

OPEN TO YOU 3%

7% 30%

AWARE FOR FUTURE

NO 30%

30% UNCONSCIOUS

So, how do you make the additional 67% actively work towards sales? By actively engaging them with “education” and “community” through your expertise and knowledge, to move them towards their ultimate purchase with you.

These 7 frames or steps allow your business to extend this buying relationship into the full 67% of your entire audience that can and will purchase. This is the focus of a solid digital strategy – to encompass all of these possibilities.

Day By Day

Breakthroug

- Building an On

h For Your B

usiness

line

The Digital Design Methodology requires a new look at how you accomplish things online, and how you integrate these activities into your current business. Our methodology is not about starting from scratch, but rather putting the pieces that you already have, into a manageable and executable program that works for your business. The answers and details come from how your current business operates and implements. We simply provide the structure and framework to make your business function online, better. © The Digital Delusion – www.thedigitaldelusion.com

7 Point Digital A

on your key onli

ssessment

ne success fact

ors

Do you want to free your mind, Build your

businesses were doing, that they could be

customer desire, and engage your audience

quantified.

passion online? These 7 simple steps will help you grow and create the business blueprint that you

The self-assessment is not meant as a

need to grow your business online.

complete “solution” per se, but rather to help you organise your digital platform, which

This is an assessment of the key factors that

works best for your business, in your market.

are affecting you and your business online.

Understand what you can do to actually create action, accountability and process that helps you grow your business to where you want it to be.

This assessment is based on the 7-step awardwinning process, and the core factors and understanding that have been predominant in helping successful businesses work better in the online environment.

These factors have been previously identified

“Helping entrepreneurs build an uber-competitive digital blueprint which drives to the core of their online presence and profile, to free their mind, build customer desire, and engage

within successful businesses, as they operate on

their audience passion,

a day-to-day basis. While a lot of businesses have

online.”

discovered them intuitively, it was only through careful observation of what these successful

7

The 7 Frames To Build Your Own Digital Leadership The 7 Frame Online Empire Project Framework INPUTS

OUTPUTS

Frame 1 Audit Brand Essence

Discovery & Strategy

Frame 2

Content Review & Brand Inputs

Content Planning & Creation

Frame 3

Strategic Alignment with Social Channels

Social & Sharing

Frame 4

Brand Essence, Visuals & Core Content

Video Content & Visuals

Frame 5

Website Checkpoint & Strategy, SEO Audit

Online Brand Goals & ROI Content Distribution

Brand Exposure, Measurement & Management

Strategic Alignment and Architecture

Web Alignment

Frame 6 Online Lead Generation & Sales Funnel

Frame 7 Advertising, Analytics & Advanced Dashboards

www.thedigitaldelusion.com/1 Š The Digital Delusion – www.thedigitaldelusion.com

Content Plan & Map

Channel Prioritization and Optimization

Video & Image Creation, Integration and Optimised Distribution

Website Congruency & Evolution, Technical SEO

Lead Generation & Conclusion for Online Goals (Sales, Downloads, Leads)

Brand Control, Advertising Points & Brand Development

Scoring The A

udit

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There is a score for all of the 7 main factors or “Primary Questions”. This is based from 1-10, based on the relative assessment of how you compare to where the “ideal” position would be, with1 being least competitive, and 10 being most competitive.

The scores are then added to give yourself an overall assessment out of a possible

“There is no right or wrong answer, but

70 points. See below for initial scorecard assessment.

rather just some key

The supporting questions are simply

areas of your digital

reflective type questions designed to help

blueprint that can help you further develop your digital ecosystem.”

you create a new roadmap in terms of what you can improve or make more efficient.

There is no right or wrong answer, but rather just some key areas of your digital blueprint that can help you further develop your digital ecosystem.

9

Frame 1:

Discovery & Strateg

y

Strategy is the key ingredient, as it creates the cohesion across all of the many confusing and seemingly disjointed activities of online. Your digital strategy serves as the foundation for your business to properly navigate online – from both your perspective and your customer/audience’s perspectives. It is the intrinsic “why” of what your customer is purchasing and your audience is looking for.

Most entrepreneurs still have their heads in the sand when it comes to their online strategy; Doyle pulls no punches with this book as he offers a proven methodology for driving serious results online.

Glen Carlson Director Key Person Of Influence

It allows you to quickly convey the

always just about what your products/

“essence” of your business to your

services physically are, but more so what

audience, and understand the value that

value you provide with your products.

your customers are expecting from you.

In other words, how do you make your

A strategy is not so much what you “do”,

customer’s life easier, better, faster…?

but rather what value or qualities are in it for your audience. In other words, it is not

© The Digital Delusion – www.thedigitaldelusion.com

Primary Question “I have a clear plan, blueprint or strategy that helps me understand where I am going, what I need to do, and how I define my business to my customers”.

Score Yourself 1 to 10: Supporting Questions 1. What are your online goals and objectives? Be specific.

2. How are you achieving these objectives?

3. What is your digital purpose?

4. What strategies do you use for engagement?

5. How do you deal with resource management - internally and externally? How much time do you spend developing your online digital ecosystem?

Your Self-Assessment Outcomes Take a few minutes to list the top 3 items that you can address with your business

•

•

•

Follow-through Actions •

Take some time to understand what the overall

partnerships are you developing to help expand

value of what your audience is looking for. Do

your audience base? How do you inform and

they simply want your product or do they want

delight your audience over the long-term, and

convenience, simplicity, access? What do

further, how can you demonstrate your essence,

they achieve by purchasing your products or

your expertise, your knowledge to the industry

services, as compared to your competitors?

as a whole? How can you connect with the 67%

How do they “feel” when researching and

of your audience that can account for growing

purchasing? What is the essence of your

sales?

business? What value will you deliver now, as

•

•

Ask your customer what they are “really”

well as down the road?

looking for. Understand what motivates them

Investigate your long-term business goals – both

and then convey this into additional knowledge

customer side and business side. This can

and expertise that can then be utilised by your

be used to help the business focus on some

target audience. Conduct a simply survey of

long-term changes in customer responsiveness

the different stages of research and purchase

to your products and services. How will you

that may lend some insight into the customer

attract customers in the long term? What

motivators.

11

Frame 2:

Content Planning & Creation

Content is everything that you are “about”

but also on your website, your advertising

online, and that your audience can see,

landing pages, webinars, downloads, gifts,

hear, feel, touch, interact, and engage. It

etc. One of the biggest driving forces of

is about the conversations that you can

the changing landscape of SEO is in fact

and should have with not only your direct

content development and management.

purchasers, but also the people who are

Sites that grow their content base, grow

your bigger audience, and who can be a

their rankings.

customer.

Ideally you need to educate and inform

Content is not just about writing a good

your audience with your own expertise and

blog. It is also about creating and publishing

knowledge. This creates awareness and

your ideas of you, your business, your

relevance for you and your products. This

products, and your audience – what makes

is communicated by knowing exactly who

them like you, what value you provide.

you are talking to, in terms of customer

This can be conveyed in multiple formats,

segments or personas, along with the

like social media, Facebook, Youtube,

topics that you discuss.

© The Digital Delusion – www.thedigitaldelusion.com

Primary Question “I know what I am going to talk about online, and when I am going to say it.”

Score Yourself 1 to 10: Supporting Questions 1. Do you have a content plan? What is it?

2. What are your 5 hot button issues?

3. Describe your “voice” online 4. How do you create content?

Your Self-Assessment Outcomes Take a few minutes to list the top 3 items that you can address with your business

•

•

•

Follow-through Actions •

then navigate and manage all of the channels

Develop an understanding of the different

easier. Look at ways of enhancing your content,

customer segments, and what content interests

through downloads, free gifts, checklists, what

them is key to defining how to create a sales

you need to know, mistakes people make in

conversation with them. Try to group your

selecting bar fridges, etc.

customers into separate “personas” that you can then market and communicate directly too.

•

•

Look at communicating on all of the different

It gives you a target to discuss with, instead of

channels that you are currently utilizing or

seemingly random conversations. See how far

set-up. However, focus on the channels where

you can “describe” them, then talk with them.

your customer is at, so that you don’t dilute

Map out what you would like to say, what your audience is saying/wanting, and when you would like to say it. This is the basis for a content plan. By structuring it by topics and by dates, it allows some structure, which can then be implemented quite easily over time. Having a schedule will also save you time and money, as you can quickly refer to it and say “I need to write about x,y,z, today”. Further break down the schedule by each channel, so that you can

your resources unnecessarily. Keep the overall message consistent across everything, based on your new, refined strategy, and your content plan. Consistent, quality content generally improves your overall SEO rankings. Can you communicate and educate as well, through other channels, like webinars on “creating the perfect backyard”? This basically works by connecting all of your thoughts into content that you can deliver, across multiple channels.

13

Frame 3:

Social & Sha

ring

Social media needs to be recognized as

in the conversations that are happening

merely a tool to develop your audience

“outside” of what you are currently doing,

base. Social media is not a strategy. It

and where your audience is predominately

allows you to communicate your message,

found. This means that it is beneficial to go

through a strong strategy and a robust

to where your customer is, and start the

content plan. It needs to work together,

conversation about your value. This is an

with everything else that is produced by you

evolving conversation that may not always

and your business.

start with your products, but more so with your value.

You don’t need to be everywhere, either.

The social channels that you decide to use, must be reflective of your overall strategy, as well as where your audience is located.

Social media is also about having a twoway conversation. This means that there needs to be hooks for them to both share your content, but also for you to engage © The Digital Delusion – www.thedigitaldelusion.com

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Primary Question “I always have an engaged audience online.”

Score Yourself 1 to 10: Supporting Questions 1. Where is your customer on social media?

2. What are they doing?

3. What are your specific goals of social media?

Your Self-Assessment Outcomes Take a few minutes to list the top 3 items that you can address with your business

•

•

•

Follow-through Actions •

Ensure that, as a minimum, people have an

•

Use social media from both directions. Find out

immediate way of connecting with you, across

where your audience is, and start contributing

your social channels, in every direction. Start

to the conversation in their space. Don’t make

with having links to your social channels on your

it a hard sales conversation, but a statement of

main pages. Build out a content comments

values that you provide. Lead them, with your

system that then shares back to their social

content, to understand how they fit. Consider

channels. Ensure that your content that you

the 67%. Create conversations in your social

create can be shared, with simple share based

media channels, with content that reflects your

connections points for your videos, images,

audience’s interests and needs.

blogs, etc.

•

Create consistent branding throughout all of your channels. Use the same images, colour, style that you know works for your brand. Ensure that all of the profiles set up are complete – that they have a lot of textual descriptions (for SEO), as well as links to your main site.

Love the intimate and speaks relaxed setting. Doyle el without at a very personal lev it so using jargon, making d to get easy to understand an s. involved with activitie Lin Wee, Melbourne 15

Frame 4:

Video Content

&Visuals

Branding is critical offline as well as online.

Video is one of the key means for

It also serves as a conveyance of what you

developing an audience online, by

do, your values. And no, it is not just about

developing your own, online personality

your logo. Branding goes far deeper than

and brand to shine. Video content needs to

that, and presents you in all your glory.

include a regular weekly video episode of 3-5 minutes, highlighting the core business

Branding appears as part of the visuals and videos that you create and produce. And,

related content, as well as the personality of you and your brand.

they also serve as one of the strongest components of online digital strategy.

Images and videos are shared and enjoyed far more than any other component of online.

As part of the further motivating messaging that is critical to your brand, images should reflect everything that you should and want to talk about… in pictures. © The Digital Delusion – www.thedigitaldelusion.com

All aspects and topics covered in the workshop were extremely useful. In particular, the breakdown of the online marketing strategy was clear and exceptional.

Tony Chiu, Sydney

Primary Question “I am always relevant with my audience and my brand across all branding, visuals and video content that I produce.”

Score Yourself 1 to 10: Supporting Questions 1. Describe your visual brand 2. What type of visuals are you currently using that represent your brand?

3. How do people visually find you, besides text based search?

4. What does your visual brand represent?

Your Self-Assessment Outcomes Take a few minutes to list the top 3 items that you can address with your business

•

•

•

Follow-through Actions •

Utilise a large depth of images and videos.

Create inspirational visual & video messaging

These should all be assembled with your new

that connects with what your audience wants

overall strategy and content plan, to help you

to achieve – not just product based. Consider

focus on the details of everything. Use images

using “infographics” and other designed visuals

and videos to not only show the product, but

that tell a story, with your product being the

show how the product is used, what it can

focal point.

mean for your customer, etc. Images for strictly

•

Optimise all of the images and videos for SEO/

product purchases can also be used as the

search. Ensure that all videos and images have

“lifestyle” surrounding your business and what

a full, detailed file name. The images should also

you are trying to create. However, it is quite

be able to be accessed separately, for sharing;

useful and practical to create separate images

with each image having the share capability.

that convey the value, and the lifestyle that is important to your audience. Consider creating lifestyle videos as well, that again convey your products in their lifestyle – think beyond the typical product shots, and more of the value statement of how their life is more complete with your product range. Engage the emotion of their lifestyle in all of the visuals and videos.

•

Utilise branding on all your images, so that your audience will soon be able to recognize your visual brand. This can be as simple as putting your logo and web address on every single image that you create. This allows for anyone to begin the process of recognition, regardless of where they actually saw your photos.

17

Frame 5:

Website Alignm e

nt

Websites are meant as one of the spokes

landing pages and your advertising. Your

of your overall digital online framework. By

audience is an extremely critical crowd, and

themselves, they are just a simple method

won’t feel at all amiss if they pass up your

for transactions. However, when they are

site, knowing that there are more out there.

combined with your entire ecosystem online, they actually become a more integrated part. Your website serves as your main connection point to everything that is accomplished online. It builds your credibility, your relevance and awareness to your audience, it showcases your knowledge and expertise.

From the technical perspective, your website needs to have all of the elements necessary to grow your ranking and grow your relevance. It must be geared towards this, but at the same time, it must be descriptive and a “home” for your audience to come and visit, beyond the simple transactions. Proper ranking is based on

A website also needs to align with the

a multitude of factors, but it is becoming

overall messages of value that you are

more and more important to create a

delivering. This means that it must be

destination, an experience that everyone

congruent with your strategy, with your

can enjoy, at any time.

content, with your social media, your © The Digital Delusion – www.thedigitaldelusion.com

Primary Question “My customers are always loyal to my business and my offers on my website.”

Score Yourself 1 to 10: Supporting Questions 1. What is the purpose of your website? Leads? Sales? Information? Be specific.

2. Does it currently work with your strategy and your content?

3. What is it that you feel does not work properly, or you would like to improve.

4. Do you have a content management system?

Your Self-Assessment Outcomes Take a few minutes to list the top 3 items that you can address with your business

•

•

•

Additional Reporting Available Want to generate some actual data on how your site is doing? Use these links to generate a quick website report http://www.semrush.com/ http://www.woorank.com/

Follow-through Actions •

•

Coordinate your “revised” strategy and

Merchant capabilities for your product feeds,

content plan into your website. Include a more

to grow your sales, as well as your overall

consistent level of content production. Include

audience. Continue to grow backlinks, based on

all of the social media features. Create more of

partners and affiliates.

a destination with your content and the overall

Utilise newer SEO capabilities, such as Structured

structure. Integrate a sales funnel process that

Data Mark-up Language, which is a search engine

can include your audience in their lifestyle of

tool used by Google. Remove any “over optimised”

your products and services, such as checklists,

sections of the current meta tags, as Google may

guides, etc. for download.

penalize your site for this.

Utilise affiliate partners as well as Google 19

Frame 6:

Online Lead G eneration & Sales Funne l

The ultimate goal in having an online

audience time to get to know you, to tap

business is sales. Whether this is through

into your knowledge and expertise. This is

acquiring leads or selling directly to your

part of the 67% that can significantly grow

audience, the ultimate goal is to increase

your business.

the value of the business. While this is a simple proposition, it is important to understand, as presented above, that only approximately 3% of your audience is “ready” to click and buy.

The ideal sales funnel therefore needs to consider not only the single transactional purchase, but also the ongoing awareness and relevance for your audience, along their buying cycle. It is critical however, to get

Having a proper sales funnel is about

your audience into your ecosystem. This

creating Return on Investment, or ROI. But

includes such activities as “gifts”, webinars,

again, it cannot be a simple transactional

seminars, sessions, emails, planning

interaction, or the remaining potential

activities, checklists, etc. It is necessary

audience goes unnoticed.

to manage and coordinate all of these activities to build a growing business.

While ecommerce sites are designed to sell, they can also be considered to allow your © The Digital Delusion – www.thedigitaldelusion.com

Primary Question “I have a consistent and continual source of quality leads and sales from my audience.”

Score Yourself 1 to 10: Supporting Questions 1. Define your sales and leads process 2. How do you currently acquire new leads and new customers?

3. How do you respond and manage your leads?

Your Self-Assessment Outcomes Take a few minutes to list the top 3 items that you can address with your business

•

•

•

Follow-through Actions •

Implement email marketing follow-up cycles

•

Utilise your social and sharing platforms to

for all sections of the sales cycles. Base it on

entice sales and interest in your products, and

your revised strategy and content, however,

move them into your overall sales process.

ensuring that you deliver exceptional value to

Include links and discussions related to your

your audience, and that it is congruent with your

audience’s goals to your site and promotions, in

overall messaging. In other words, don’t just

social media. This needs to be aligned with your

send out emails because you have their email

overall content and social media plan.

addresses – only if you deliver real value to add to their day.

•

Create additional points of entry into your sales funnel for pre-and post purchasers. This can be accomplished with downloads, gifts, checklists, etc, that directly connect you to your audience.

Utilise specific landing pages for specific lifestyle goals and offers.

21

Frame 7:

Advertising, Anal & Advanced Das ytics hboards

Advertising is an integral part of an effective

An advertising program would only take

online strategy. Advertising needs to be

place once the key steps are completed in

properly coordinated with all of the other

an overall strategic plan development. This

activities that you will undergo as part of

allows businesses to send them to specific

your online framework. This means that

locations, whether that is a promo landing

all of the preceding steps ideally must

page, a landing page to gain subscribers,

be ready and complete, prior to moving

a product special, a video or visual, your

onto the next “step”. This ensures that

specific social channel, or even a specific

the proper foundation is set-up, and will

blog post that continues to engage and

actually be able to work properly, with each

delight.

other, not against each other.

In terms of analytics, this is critical for your In other words, if you set up an advertising

website in order to measure performance.

program before you have a fully ready sales

Analytics is the methodology of measuring

funnel (not just limited to an ecommerce

the activities on your websites. There also

funnel), and preceded further by a properly

needs to be an active analytics package

running EDM/email program, then money

connected to the existing site, running at all

spent in advertising will be wasted, as you

times. This will allow for the proper analysis

will not be able to engage the full process

and subsequent action, to further enhance

with your audience, and they may fall

traffic and activity.

through some unnoticed “gaps” in the current or existing process in place. © The Digital Delusion – www.thedigitaldelusion.com

Primary Question “My audience and prospects can easily find me online, and before my competitors.”

Score Yourself 1 to 10: Supporting Questions 1. How much do you spend on advertising on a monthly basis?

2. Have you used, or are you using online advertising? Do you consider it a success or failure at this point?

3. Do you know what is working on your website and what doesn’t? How do you make any adjustments?

4. What type of tools do you use to monitor and manage what you do online, on a daily basis?

Your Self-Assessment Outcomes Take a few minutes to list the top 3 items that you can address with your business

•

•

•

Follow-through Actions •

•

Enable all of the analytics features of your

•

Ensure campaigns are congruent, and move

site, including audience profiles. In terms of

people towards your ecommerce and sales

measuring how well your site and activities are

funnel goals. This can entail the creation of

doing, look at and investigate utilising initial

specific product landing pages, so that it

Measures of Performance factors, such as

corresponds directly with what the audience has

Traffic into sales funnel; leads generated (such

clicked on. Slight improvements of campaigns

as through downloads); Followers and engaged

could be developed by adjusting bid prices

users; Sales and registrations.

slightly (downward), while still maintaining

Utilise a dashboard or console, for management of campaigns and activities. This can be used through such tools as Cyfe, where you can customize all of the activities that are pertinent and important to the day to day operation of your business. A “console” can also be established with Google Analytics, although it does not always have all of the features for complete management.

close, existing ranking. Remove all of the poor performing campaigns, which are not revenue focused. Look at advertising (once yourdigital platform is developed), onto other channels, such as Facebook and Youtube with Promoted posts/ads directed to your activities and specific gifts, sections, webinar registrations, etc. Review your adwords activities on a monthly basis, to ensure that campaigns are meeting specific goals and objectives.

23

How to assess yo ur overall score o f the primary digital as sessment questio ns Primary Question Total Score: ________/70

1-20

21-50

51-70

Investigate ways to

Understand that

Fine-tune your

further develop and

you can probably

approach, with such

define your digital

refine your digital

things as a refined

footprint. Are you

approach to be more

sales funnel and

spending enough

competitive. Some

further integration

time and resources

significant changes

with your social

to make it work?

may be needed, with

channels and your

Do you have a clear

just a refinement of

content. Keep

plan that you can

the 7 key factors.

everything cohesive

implement? How are

Look at investigating

and coordinated to

you really staying

and investing more,

ensure that you can

competitive?

in a greater depth of

deliver what your

detail in all of your

customer is looking

digital programs, all

for.

your channels, and how you fit them all together.

Š The Digital Delusion – www.thedigitaldelusion.com

What do you need to do nex

t?

The scores that you create here really are just “relative”. They merely serve as a guideline to help focus your efforts as you build your online blueprint.

They are in fact the 7 simple steps to:

Free your mind Build your customer desire Engage your audience passion online Visit http://www.thedigitaldelusion.com/1 to discover some of the unique tools and techniques to master your online blueprint.

As a simple “first step”, take a look at implementing the 7 simple steps into your digital journey, to help you manage and grow your business. Where you go from there is completely up to you!

Would you like yo u

r answers review

ed?

If you would like your answers reviewed to help you in your digital discovery journey, please email your answers to me. There is no cost, and no obligation, and full confidentially is always delivered.

Email your document to doyle@thedigitaldelusion.com

Questions About Your Digital Self-Assessment ?

Please contact me:

Doyle Buehler doyle@thedigitaldelusion.com +61 (0) 413 106 880 1300 681 911 25

About Doyle Bueh le

r

sight into Doyle’s in as proach, h p a d re a structu te our re-evalua s u d e lp he a very ection in ir d d n a position ay. positive w kay Ed Mac

Free of Sugar td Director Pty L Solutions

Doyle is an author, entrepreneur, speaker

He now runs the world’s first “anti-agency”,

and online business strategist. From several

The Digital Delusion, helping entrepreneurs

successful start-ups and retail franchise

and business leaders become less reliant on

businesses in Canada, the United States,

“guru’s”, and “experts”, and getting rid of the

Europe and Australia, to helping other

bullsh*t online, by empowering and enabling

companies succeed with their ideas and

them to become awesome online.

strategies, he has spent over 12 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.

His newest book, “The Digital Delusion”, discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world. Find more information on the book here: http://www.digitaldelusion.info

© The Digital Delusion – www.thedigitaldelusion.com

Download a Free, Full Copy of The Book, The Digital Delusion: How To Overcome the Misguidance and Misinformation Online.

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Do You Actually ‘Exist’ Online?

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At lon g last the Dig smash ed. Th ital De lusion e r e and d is so m is ownrig u ch mis h t inform confus world, ation ion ab thank out th goodn written e onlin e s s s e the bo omeo ne has ok to m Doyle fi a n ke sen Buehle ally se of it r gives deliver all. all the ed in a right in no BS forma to act way, t ually m tion, h at is th a king th world e key e mos and so t of th cial m e onlin edia in e any bu siness .

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You’re not alone. Now you can stop feeling overwhelmed, misguided, misinformed and confused about what you need to be doing.

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The Digital Delusion will help you understand, establish and utilise key strategies to overcoming the challenges of building and growing your business online. Find your focus online.

Doyle Buehler

THE DIGITAL

DELUSION MAXIMISE ONLINE FOR ENTREPRENEURS

1 300 681 911 +61 413 106 880 doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

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