Content is everything that you are “about” online, and that your audience can see, hear, feel, touch, interact, and engage. It is about the conversations that you can and should have with not only your direct purchasers, but also the people who are your bigger audience, and who can be a customer.
Content is not just about writing a good blog. It is also about creating and publishing your ideas of you, your business, your products, and your audience – what makes them like you, what value you provide. This can be conveyed in multiple formats, like social media, Facebook, Youtube, but also on your website, your advertising landing pages, webinars, downloads, gifts, etc. One of the biggest driving forces of the changing landscape of SEO is in fact content development and management. Sites that grow their content base, grow their rankings.
Ideally you need to educate and inform your audience with your own expertise and knowledge. This creates awareness and relevance for you.
