TASTE EXPERIENCE
CREATE
PLAY
PLAN PROTECT
PRESERVE
INVEST
DOWNTOWN STOCKTON ALLIANCE
ANNUAL REPORT 2015 A N N UA L RE POR T 2 01 5
OUR BOARD OF DIRECTORS
From left, Nate Knodt (Secretary), Kevin Dougherty, Zac Cort, Jim Donaldson, Micah Runner, Jacob Benguerel, Mahala Burns (Chair), Doug Egbert (Vice-Chair), Cindi Fargo (CEO), Benjamin Saffold, Mike Bartosch, Wes Rhea (Treasurer), Anthony Barkett, Jeff Gilbert. Photo by Michael Brooking Not pictured: Edward Kirk and Giovanni Trinchera.
MESSAGE FROM THE PRESIDENT
Mahala Burns
I have been working in downtown Stockton for over twenty years, and during that time I’ve watched the revitalization progress with a mixture of pride and dismay. While we have had many successful projects, the recovery has been agonizingly slow.
Photo by Michael Brooking
However, this past year Downtown Stockton has finally arrived at its “sweet spot.” Prices in San Francisco and the Bay Area have prompted investors to look further afield for affordable properties and driven creative types into relocating out of the City. Suddenly Downtown Stockton is looking good!
New residential projects are under construction, our downtown schools are in high demand, a high-quality daycare has opened, new restaurants are popping up on the scene, and the Stockmarket has brought retail back to the Downtown District. Under the expert guidance of our CEO, Cindi Fargo, the Downtown Stockton Alliance is now running on all cylinders. The staff is dedicated to keeping downtown clean and safe, spurring new economic development, and marketing the Heart of our city. We are beginning to see the labor that has gone into downtown revitalization efforts finally coming to fruition. We applaud our stakeholders and our many public and private business partners working together to foster a healthy and lively downtown community. It is with pleasure that we present the Downtown Stockton Alliance 2015 Annual Report and 2016 Budget and Work Plan.
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D OWN T OW N S T OCK T ON A L L I A N CE
OUR MISSION To promote business, housing, arts and entertainment to help create a vibrant, sustainable, urban community in Downtown Stockton. HISTORY The DSA is a public/private partnership uniting almost 1,000 property owners and downtown businesses. The DSA was incorporated in 1996 as a 501(c)(6). The Downtown District was voted into creation in 1997, renewed for a second five-year period in 2002 and most recently for a ten-year period in 2007 by the Stockton City Council with 84.6% of the property owners vote. PBID Funded by a Property Based Improvement District (PBID) which allows property owners to self assess on properties providing additional clean and safe, economic development and marketing services to their district and the community.
2015 BUDGET INCOME Unrestricted Funds from 2014 Assessments
$76,600.00 1,007,615.00
Security Services
20,000.00
Street Banner Leases
16,225.00
Special Events
100,950.00
Tech Incubator Grants
46,500.00
Additional Income
51,520.00
TOTAL INCOME
$1,319,410.02
EXPENSES Payroll & Benefits Education & Networking
$593,448.00 6,930.00
Marketing/Advertising
69,720.00
Special Events
54,174.02
Street Banners
9,647.00
Economic Dev. Fund
45,600.81
Tech Incubator
47,208.00
Maint/Cleaning
34,044.79
Office & Supplies
25,008.00
Insurance
16,380.00
Taxes
1,150.00
Utilities/Rent
66,977.40
Prof. & Finan. Services
39,602.00
Security & Police Misc. Expenses TOTAL EXPENSES
285,000.00 24,520.00 $1,319,410.02
Even before our decision to relocate to downtown was final, we had the pleasure of meeting the DSA CEO. Her warmth and encouragement offered a great deal of confidence. It made us feel like we had a capable and active player on our team. Since then, we’ve seen that same enthusiastic welcome extended to our friends who have visited Stockton in search of business and investment opportunities. - Jared Rusten, J. Rusten Furniture Studio
Historic Hotel Stockton in spring. Photo by DSA
DSA PARTNERS DBI Stockton
Robby’s Bikes
The City of Stockton
San Joaquin Bicycle Coalition
Visit Stockton
HUB, Helping Urban Bicyclists
Hispanic Chamber of Commerce
KWDC Radio
Save Downtown Stockton Foundation
Port of Stockton
In Shape Club Downtown
The Stockmarket
Pacific Gas and Electric Co.
Ten Space
San Joaquin Air Pollution Control District
San Joaquin Regional Transit District
Big Valley Ford
Altamont Commuter Express
Stockton Mural Art Resource Team
Cort Companies
Atlas Properties
Osher Lifelong Learning Institute
Art Expressions of San Joaquin
Brubeck Institute REI Stockton
Mexican Heritage Center and Gallery
Performance Bicycles
Summer ArtSplash
A N N UA L RE POR T 2 01 5
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KEEPING DOWNTOWN CLEAN AND SAFE 2015 STATISTICS CLEAN AND SAFE TEAM - MAINTENANCE 190,620 Pounds of trash collected 2,319 Linear Feet of Graffiti Removed 930,000 Square Yards Power-Washed 75 Blocks Weed-Free 56 Trash Cans Repaired CLEAN AND SAFE TEAM - AMBASSADORS 20,813 People Assisted 6,364 Business Contacts 5,840 Jurors Addressed 509 People Toured Downtown 26 Historic Tours Provided 40,017 Pieces of Marketing Materials Distributed 32 Downtown Events Supported (Staff and/or Equipment) 26 Downtown Stockton Farmer Markets Supported (Staff and Equipment)
Maintenance Technician washing sidewalks at night. Photo by Michael Brooking
BICYCLE POLICE PATROLS (January - August)* 5,120 Full Time Hours of Patrols 660 Hours of Weekend Patrols 1,131 Field Interviews 858 Business Contacts 237 Calls and Flag Downtowns *Funded jointly by DSA, City of Stockton Parking Authority and Stockton Police Department Maintenance Technician with an electric vehicle at Janet Leigh Plaza.
The Stockton Police Department appreciates the dedication and effort that the DSA puts into not only the Downtown footprint, but also our successful partnership. - Lieutenant Joshua Doberneck Stockton Police Department 3
D OWN T OW N S T OCK T ON A L L I A N CE
Cecil Ramirez empties trash receptacles at the downtown cinema.
From left, an Art of Jazz street pole banner; Emily Oestreicher next to the Cultural Holiday window display; Sylwia Qualls and Cindi Fargo at KWDC Radio interview; a design for Downtown Champions street pole banner program; a street pole banner promoting ACE; a painted utility box in Downtown. Photos by DSA
MARKETING & SPECIAL EVENTS 2015 MARKETING STATISTICS Following social
media and mobile website trends, DSA recorded a dramatic shift from desktop to mobile users.
Our mobile website traffic increased by 34% compared to 2014.
SPECIAL PROGRAMS AND EVENTS Murals on Utility Boxes Art of Jazz Banners Downtown Champions Street Murals Cultural Displays Creative Tours
Love You Baby Historic Tours Farmers Market Full Moon Riders Stocktoberfest Holiday Open House
In 2016, DSA will launch a new mobile-friendly and responsive website which will replace the two co-existing main and mobile sites.
Facebook followers - 26% increase Twitter followers - 36% increase Youtube views - 36% increase Google+ views - over 200% increase Instagram launched in March of 2015 and has already grown to 1,300 followers
A N N UA L RE POR T 2 01 5
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2015 SUCCESS MESSAGE FROM THE CEO
Cindi Fargo
Kudos to Downtown Stockton property owners for the achievements they funded in 2015.
Photo by Tim Ulmer
Your choice to invest in the Downtown Property Based Business Improvement District (PBID) keeps Downtown looking clean and feeling safe, pumps life back into the heart of the city through marketing, promotions and special events, and funds economic development and policy initiatives.
We thank you for the opportunity to serve as your management team for the Downtown PBID. We are your strongest supporters and spend our working lives protecting and enhancing your investments. Together, we are a great team. As we move toward new projects and our recertification in 2017, we look forward to working even more effectively with each of you for a prosperous future in downtown. Let’s look at our successes in 2015. Issues of greatest concern to downtown property owners remain the focus for DSA. The Board and staff continue to work on initiatives including parking improvements, the homeless/transient and housing issues, and the future use or demolition of the existing courthouse. DSA Clean and Safe Team provided thousands of hours of service to the community. Daily, our Team cleans sidewalks, removes and repaints graffiti, prunes trees, and removes weeds. The Team picked up more than one hundred thousand pounds of trash and large discarded objects over the last year. Our Ambassadors serve the business community every day providing information, directions and tours, acting as eyes and ears on the street, preventing and reporting incidents, and working closely with Stockton Police Department (SPD). SPD has provided exceptional service through the Downtown Bike Patrol Team funded jointly by the DSA, City of Stockton Parking Authority and the Stockton Police Department. This service will continue to grow in the future as Measure A funds enable full restoration of staffing within SPD and gradual expansion of the bike patrol unit in Downtown. Events included the new Love You Baby restaurant dine-out, Full Moon Riders monthly bike rides, and Stocktoberfest. DSA supported the development of the Stockmarket, a great attraction in Downtown, by providing printing, staffing, and equipment. Numbers of social media followers have soared. We expanded print media coverage. Art projects included new street banners, a farmers market mural, and utility box designs. Thank you to our valued partners, volunteers, and investors for supporting DSA initiatives. We look forward to continued pursuit of economic vitality in our District.
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2016 WORKPLAN PRIORITIES CLEAN AND SAFE • Continue increasing services, expand day/night staff to do more power washing, litter and graffiti removal. • Improve sites with chronic litter problems, new trash compactors, receptacles in selected locations. • Fund new security patrol contract, add night and weekend surveillance throughout the district. • Work with the City and Stockton PD to add more downtown Bike Patrol officers. • Lead policy changes related to homelessness, transients, mental health and housing in a humane manner to improve the environment for downtown business and investment. • Continue to cut incidents of graffiti through detection, quick response and removal. • Outreach to downtown property owners to reduce deferred maintenance, eliminate code violations and unsafe/unsightly conditions, improve lighting, and increase use of technology in crime prevention and detection. ECONOMIC DEVELOPMENT • Improve downtown parking policies and management in close partnership with the City. • Recruit creative entrepreneurs and improve downtown as an arts and cultural destination. • Implement the first Downtown Focus Block project. • Encourage downtown investment creating incremental, mixed use development. • Strengthen existing business clusters and increase retail recruitment. MARKETING AND PROMOTIONS • Implement Love You Baby restaurant promotion. • Continue Full Moon Riders monthly bicycling events. • Rebrand DSA: logo, website, and collateral materials. • Develop a new DSA signature event. • Grow internet presence increasing social media interactions and website traffic. Expend all media outreach. • Identify, program and activate performance venues. PUBLIC POLICY • Advocate for policies improving access to affordable, well managed downtown parking. Utilize parking as an asset supporting business recruitment, investment and easy access by the public. • Identify and promote policies encouraging housing development, supportive services and reentry for the homeless and transient population. • Address the issues of the courthouse demolition, promote construction of the park identified in the original plan. • Encourage city policy promoting infill development and adaptive reuse of historic buildings. • Complete district recertification in 2016-2017.
D OWN T OW N S T OCK T ON A L L I A N CE
OUR STAFF
2016 BUDGET INCOME Assessments - Private
675,587.28
Assessments - Public
332,027.74
Annual Security Revenue
15,000.00
Marketing/Special Events
33,900.00
Additional Income
52,185.00
TOTAL INCOME
1,108,700.02
EXPENSES Wages
574,500.00
Payroll Tax/Insurance
77,483.43
Healthcare/Parking
39,368.00
Payroll/HR Services
12,000.00
Education/Networking
9,120.00
Marketing/Special Events
84,645.00
Economic Dev. Projects
23,104.00
Clean & Safe Projects, Supplies/Equipment Office Expenses
152,716.00
Insurance
Front from left: Sylwia Qualls, Cindi Fargo, and Charisse Lowry. 2nd row from left: CJ Baker, Shirley Griffith, Luis Varela, Emily Oestreicher, and LaToya McDonald. Back row from left: Greg Gall, Myron Anfield, Bill Goodwin, Chris Cannon, Donald Lee, Ronnie Sampson, Tracy Carlson, Paul Villanueba, Johnny Palacios, Manuel Laguna, Terae Williamson, and Cecil Ramirez. Photo by Tim Ulmer
19,606.50 19,957.75
Taxes
1,150.00
Rent & Utilities
67,793.00
Professional/Financial Services TOTAL EXPENSES
27,256.34
Congratulations on 17 years of service at Downtown Stockton Alliance.
1,108,700.02
As we celebrate the 20th year since the founding of the DSA, it’s time to recognize the support, direction and persistence provided by this excellent organization. From its inception, the DSA has offered inspiration and direction to downtown property owners, businesses, City and County, and has never wavered from its purpose. I hope we’re able to celebrate another 20 years together.
From left, Shirley Griffith, Paul Villanueba, and Charisse Lowry
DSA employees promoting Love You Baby 2015 during a hockey game at Stockton Arena.
- Dan Cort, Cort Companies
ATTENTION DOWNTOWN STAKEHOLDERS DSA is updating our stakeholder contacts. Please, send your information to clowry@downtownstockton.org or call 209.464.5246
Photos by DSA A N N UA L RE POR T 2 01 5
From left, Charisse Lowry, Cindi Fargo, Manuel Laguna, and Johnny Palacios. 6
Students from Stockton Collegiate Schools are crossing Weber Avenue in Downtown. Photo by DSA
CREATING
the FUTURE
with DOWNTOWN STOCKTON ALLIANCE
125 Bridge Place, 3rd Floor P.O. Box 2375 Stockton, CA 95201 P. 209.464.5246 F. 209.464.4558 Spanish Info, 209.888.8637 www.downtownstockton.org
- Mel Corren, 2015 Stocktonian of the Year
DSA has reached out to the community, encouraging downtown allies to work together to implement our shared vision for the future. The feeling of community in Downtown is stronger than it has ever been.
D OWN T OW N S T OCK T ON A L L I A N CE
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