Security Shredding News Fall 2020

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Volume 17, Issue 3

FALL 2020

Security Shredding News Serving the Security Shredding & Records Storage Markets

Visit us online at www.SecurityShreddingNews.com

Shred Companies Try to Avoid Getting Shredded by COVID-19

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ocument destruction companies will likely remember 2020 — with the coronavirus pandemic sweeping the country and the world — as the year they tried to keep their businesses from going through the shredder. As businesses shuttered and employees began working from home or remote locations, document destruction companies found their revenues dropping by 20 percent to 25 percent, with some reporting declines of as much as 60 percent. Some companies that operated by offering low front-end service prices with plans of making up that revenue on the back end by selling their shredded paper found market prices plummeting, forcing them out of business. “In the first couple of months of the Many document destruction companies got pandemic, everyone thought the world was through the early days of the pandemic thanks coming to an end,” says Bob Johnson, chief to the federal government’s Paycheck Protection executive officer of i-SIGMA, a trade group Program (PPP). That program provided eight which represents some 2,000 document weeks of cash-flow assistance to small businesses destruction companies worldwide. “They through 100 percent federally guaranteed loans thought business was going to drop to employers who maintained their to zero but that it would be over payroll during the coronavirus in three or four months.” pandemic. PPP is a forgivable “Long term, N ow, m o re t h a n 10 loan. this is just a wake-up months later, document When PPP ran out and call for any entrepreneur, destruction companies Congress could not agree whether it’s document s e e m re s i g n e d t o t h e on new stimulus measures, shredding or whatever industry companies were left to their fact that paper volume it is,” says Mike Callihan, ge n erat e d f ro m t h e i r own devices. As revenue customers is going to stay CEO of Document Destruction remained down, some were down 10 percent to 15 forced to lay off employees, based in Cincinnati, Ohio. percent and they continue although some have since “Don’t get too far over to scramble to find new and been recalled. your skis. ...” innovative ways to remain in “You definitely needed to business. have a diversified service offering “Long term, this is just a wakeor be able to financially adapt to the up call for any entrepreneur, whether it’s changes,” says Katie Chambers, owner of Pure document shredding or whatever industry it Data Services In Wyandotte, MI. is,” says Mike Callihan, CEO of Document She notes that some businesses are not Destruction based in Cincinnati, Ohio. “Don’t expected to have their employees return to their get too far over your skis. Don’t have too much offices until June 2021. debt. Run things as lean as humanly possible so “It’s a big adjustment,” she says. “It was that when stuff like this does happen, you’re still a very big change from going somewhere on going to be in business. It is true that you’ve got a regular basis and all of a sudden there’s no to take risks, you’ve got to invest. But be ready.” one in the building. Those who have gone back Callihan, who has been in business for 17 to work on a very limited basis, the amount of years, was initially forced to lay off eight of his paper we’re pulling out of those offices is quite 12 employees but has since hired them all back. reduced because nobody’s there.”

By P.J. Heller

Chambers, who started Pure Data Services six years ago, estimates that routine repeat business remains down by 40 percent. “I think we need to reinvent ourselves a little bit,” suggests Keith Eriksen, president of Reed Records Management in Wooster, Ohio. Eriksen’s company, for instance, recognized that most of its walk-in shred business was senior citizens, so at the end of July he started a drive-up, drop-off half-price service from 9 a.m. to noon on Fridays. Although now closed for the winter, he expects to start it up again in the spring. His company also offers records storage management and some destruction of electronics media, including hard drives, printers and fax machines. Eriksen is chairman of the 2021 i-SIGMA NAID and PRISM International Conference and Expo, which is now planned to be held virtually. He was chairman of the 2020 conference, which was scheduled for May 14-16 in Florida but was cancelled due to the pandemic. The day the conference was cancelled was also the day the National Basketball Association suspended its season and when actors Tom Hanks and his wife Rita Wilson announced they had both tested positive for the coronavirus. “Two of them made global news, one of them didn’t,” Johnson of i-SIGMA says with a laugh. The following day, March 12, i-SIGMA advised its members that they were considered essential workers, not subject to stay-at-home or Continued on page 3


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Security Shredding News Fall 2020 by Downing and Associates - Issuu