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FALL BEAUTY SPECIAL
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Primer
Primer is designed to prolong the makeup application. In addition, it acts as a barrier so that makeup doesn’t come in direct contact with the skin. If your client is not a fan of silicone, as most primers are still silicone-based, you may want to suggest a primer that is water-based, oil-based (infused with essential oils), or lotion-based. Apply primer with a foundation brush.
Lipstick
For daytime, use something in the nude family, or a hue that matches the natural lip colour. Daytime lighting is harsh. Another good tip is to apply lip liner after applying lipstick, rather than before. Save bright colours for the evening.
Eye Shadow
Keep the eyes neutral, clean and crisp for day. Create a soft, smoky eye using a neutral palette or light eye shadow colours. Why not create some eye looks, such as a cut crease eye or a colour wash of the neutrals or light colours, such as pastels? Play up the eyes in the evening before heading out.
Powder
Foundation & Concealer
Foundation is designed to even out the complexion. Two-in-one foundations have built in concealer to cover up imperfections such as redness, dark circles and brown spots.
Powder sets makeup. If your client does not like powder, you can suggest applying a loose powder with a fluffy brush so that it’s less concentrated. Many women are afraid of powder, thinking it will give them a powdery finish or a caked-on look. Not true, as long as the excess product is removed. Without powder, a blush application will fade away instantly and eye shadow will blend with face makeup.
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