SPA Inc. Summer 2018 English by Dovetail Communications

SUMMER 2018

CANADAâ&#x20AC;&#x2122;S SPA CONNECTION

Miraj Hammam Spa

FRENCH WINE

AND MOROCCAN WELLNESS

Keeping the

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contents

spa news

Cosmoprof in New York, a new wellness app, and other news from the spa and wellness industry

spa light

Miraj Hammam Spa by Caudalie Paris: A FrenchMoroccan adventure

in the know

The use of hemp and cannabis in spa skin care

26 Learn how to use botanicals

science of the spa Medi treatments for the neck

spa business

Making the spa accessible to all clients

17 Reaching out to first-time spa goers

20 Keeping the spa infection free

fresh & new

Yoga-inspired essential oil blends, age-defying body mousse, and other new spa products, tools and equipment

spa star

Business woman, philanthropist and media personality Ann Kaplan

34 Cover Photo: Miraj Hammam Spa Photo Credit: Lucas Tyszkiewicz

www. s p a inc .c a

between us

Thank you for your

Service

SUMMER 2018

ISSN 1710 -1727 Volume 15, Number 2

Publisher Susan A. Browne sbrowne@dvtail.com

Editorial Theresa Rogers Director trogers@dvtail.com

Assistant Hermione Wilson Editor hwilson@dvtail.com

Editorial Intern Morgan McKay

recently had the pleasure of spending a day at the Miraj Hammam Spa by Caudalie at Toronto’s Shangri-la Hotel. As I sat in a comfy chair in the spa’s newly renovated nail bar having my feet rubbed, I reflected on the first visit I ever made to a spa, soon after I started writing for Spa Inc. magazine. I remember lying on my face on the massage table at the Intercontinental Hotel Spa wondering, should I chat with my therapist? Would it be rude to fall asleep? As his hands kneaded the knots out of my back and shoulders, I tried to concentrate on breathing deeply and slowly, but my brain was going a mile a minute. As time passed, though, I began to unwind and let the soft spa music and the dim lights of the treatment room carry me away. I wasn’t always as skilled at the art of relaxation as I’d like to believe I am now. It’s surprisingly hard to relax and let others cater to your needs. In a world where we are encouraged to be self-sufficient and self-reliant, it is often an act of radical self care just to acknowledge our need for another human being. We hesitate to reach out to others for help and we squirm when someone does something for us. I like to think that now, after having visited several other incredible Canadian spas, the time it takes me to reach that state of bliss is getting shorter and shorter. I’m more comfortable with the peaceful silence the spa environment imposes on its guests; I’ve learned to enjoy it and to resist the urge to check my phone (usually). As I chatted with my esthetician at Miraj Hammam Spa and nibbled on some delicious baklava, I realized that I wasn’t uncomfortable anymore letting other people pamper me in this space, in this enclosed little world. I was, and am, filled with so much appreciation and gratitude for all the spa therapists and estheticians and receptionists who, with kind words and welcoming smiles, create this unique atmosphere at spas across the country. Thank you for dedicating your efforts to bringing peace and happiness to the lives of so many, even if it’s just for an hour or two. It means more than you know. Read about my treatment at Miraj Hammam Spa by Caudalie Paris on the Spa Inc. blog. Then learn about their Hermione Wilson recent renovation by flipping to page 10. ASSISTANT EDITOR

Art Katrina Teimo Director kteimo@dvtail.com

Contributors

Linda Hall Cadi Jordan Sarah White Diane Wong Elena Zinchenko

Advertising Beth Kukkonen Manager bkukkonen@dvtail.com

Advertising Carmelina Karas ckaras@dvtail.com 905-707-3521

Marketing Stephanie Wilson Manager swilson@dvtail.com

VP of Roberta Dick Production robertad@dvtail.com

Production Crystal Himes Coordinator chimes@dvtail.com

Published four times a year by: Dovetail Communications Inc. President: Susan A. Browne Tel: 905-886-6640 Fax: 905-886-6615 Email: general@dvtail.com SUBSCRIPTIONS AND RETURNS 30 East Beaver Creek Rd, Suite 202 Richmond Hill, Ontario L4B 1J2 PUBLICATIONS MAIL AGREEMENT NO. 40026342 Legal Deposit – National Library of Canada. All rights reserved. No portion of this publication may be reproduced, in all or in part, without the written permission of the publisher. Dovetail Communications Inc. cannot be held responsible for any losses or other damages incurred by readers in reliance on information appearing in Spa Inc. Spa Inc. and Dovetail Communications Inc. do not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising. Spa Inc. will review unsolicited submissions (hard copy or digital texts, photos or illustrations) for editorial consideration but does not guarantee their publication. The submitted material may be used without consent or payment. One-year subscription: Canada $25, U.S. $39. Single copies: $6. Please add GST/HST where applicable. PRINTED IN CANADA

Check us out online @SpaIncMag

4 S p a Inc. | Summe r 2 018

Printed on paper with 10% post-consumer waste. This magazine is recyclable. Please recycle where facilities exist.

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guest editorial

We’re Shining a Spotlight on the Canadian Spa and

Wellness Industry

n its 2017 Global Wellness Economy Monitor, The Global Wellness Institute noted that, “The North American spa industry is growing at a healthy pace, aided by steady economic recovery and increased consumer interest in everything related to a wellness lifestyle.” Anecdotal information suggests that this is what Canadian spa and wellness businesses are experiencing. However, since the last comprehensive study of the Canadian Spa and Wellness market was in 2006, it is difficult for industry stakeholders to know exactly how the market has grown and what opportunities exist for them. Leading Spas of Canada, and our partner Spa Inc. Magazine, are excited to announce that we will be launching the first Canadian-specific spa and wellness study in over 12 years. In the fall of 2018, Leading Spas of Canada in conjunction with our partner, Spa Inc. magazine and supporting sponsors, will launch Spotlight on the Canadian Spa and Wellness Industry, a study which will provide current information about the industry, including: • Spa and wellness trends and their relative importance • The number and types of spas across the country • Services offered by spas and treatment trends that spa owners are paying attention to • The number of people employed by spas and their roles and skill sets • The average number of clients served in a year and services used • Where clients reside and the importance of tourism • Potential for future growth In addition, Leading Spas of Canada will be collecting information regarding awareness and perceptions of the Association in aid of strategic planning and decision-making. Research will be conducted and analyzed over the fall months and the results will be shared in early 2019. Upon completion of the research, Leading Spas of Canada and Spa Inc. magazine will use the information to connect with the media and influencers to build awareness of the spa and wellness industry in Canada, the Association and the high standards that distinguish Leading Spas of Canada members. We are very excited about this initiative. It is long overdue and it will fill a significant gap for both existing and potential industry members. If you would like to find out how to become a sponsor, please contact Carmelina Karas at Dovetail Communications Inc. If you would like to find out more about the research in general, please contact Leading Spas of Canada at 1-800-704-6393.

Elena Zinchenko Chair Leading Spas of Canada www. s pa inc .c a

spa news

Cosmoprof in NYC

Cosmoprof North America was held in New York City in June of this year. The beauty industry event, which was held at the Library at NeuHouse, featured 11 specifically curated beauty products from across the world including Brazil’s Bijoux De Pele, South Korea’s Botanic Farm, Norway’s Eleni & Chris, and France’s Pour Moi. Cosmoprof North America is organized by North American Beauty Events LLC, a jointventure company between the Professional Beauty Association and BolognaFiere Cosmoprof S.p.a.

Global Wellness Institute Appoints First-ever Research Fellow The Global Wellness Institute has announced its newly created Research Fellow position will be filled by Tonia Callender. The experienced research expert specializes in conducting economic and legal research and analysis to support decisions about projects, strategy and investments. Before joining the Global Wellness Institute, Callender worked with the non-profit research institute, SRI International, and consulted for a wide range of international clients. Currently, Callender is focusing on wellness, spa and other tourism sectors across the globe. Callender’s appointment to the position of Research Fellow is in line with GWI’s current two-year mission to generate a wide-ranging body of research that will include a complete update of the Global Wellness Economy Monitor, to be released in October at the 2018 Global Wellness Summit in Cesena, Italy. There will also be an updated report on the Global Wellness Tourism Economy, to be released in November 2018, and the first ever report on the Global Fitness and Mind-Body Sector, which will be released at the 2019 Global Wellness Summit. 8 S p a Inc. | Summe r 2 018

New Wellness App Developed in Montreal

A new auto-coaching app designed in Montreal allows users to rate and manage their well-being. The app, called inpowr, facilitates daily routines and practices by guiding the user toward concrete steps that can be incorporated proactively into their lifestyle. The app customizes simple everyday steps by receiving prompts and feedback, helping the user to design their own tailor-made plan to manage the negative effects of stress and restore a state of wellbeing. “For 15 years we have been working on developing inpowr inspired by the principles and practices of Serge Jeudy, a recognized researcher and Master Olympic Coach,” says inpowr co-founder and CEO Michel Chionini. The inpowr app is available at the Apple Store and will soon be available on Play Store for Android devices, both in English and French.

spa light

Miraj Hammam Spa by Caudalie Paris A NOD TO FRENCH WINE AND MOROCCAN WELLNESS BY HERMIONE WILSON

P H O T O S B Y L U CA S T YS Z K I E W I C Z

uests who visit Miraj Hammam Spa by Caudalie Paris, as Spa Inc. magazine did in June, may notice that the Moroccan-inspired spa looks a little different. Located at Toronto’s Shangri-la Hotel, the luxury spa blends the ornate decor and traditional hammam experience of Morocco with the natural vine-based wellness of Bordeaux, France, all with a clean, modern feel. That aesthetic remained consistent when the spa officially reopened in May, unveiling its renovated space. The manicure and pedicure bar is no longer tucked into the main spa area behind a glass door, but out in front near the entrance, adjacent to the new gift shop. Moving those services outside the spa allows guests with group reservations to be a little chattier, says spa manager Andrea Dunham. The spa has also converted one of its two private hammams into three additional treatment rooms, bringing the total to 12 treatment rooms. But the improvement that Dunham is most excited for guests to see is the newly renovated Alhambra relaxation room, which is now more spacious and freshly decorated with new furniture, artwork and an ornate Moroccan chandelier, and its adjoining patio area. “We went through a few stages of the renovations with the lounge, having to do the renovation in sections, because when you’re in a hotel it’s very tricky to find time to do this type of work,” Dunham says. 10 S pa Inc. | Summ e r 2 018

spa light

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spa light

Altogether, she says, it took 11 months to complete the renovations, 11 months of doing piecemeal construction during the day – a few hours here, a few hours there – so as not to disturb hotel and spa guests. “At night we can’t work because guests are obviously sleeping and during the day it’s difficult because I have guests and no one wants to hear a jackhammer going during their massage.” It has been worth it, Dunham says. The 12 S pa Inc. | Summ e r 2 018

Moroccan style of the spa remains consistent throughout the expansion of the space, in part because of the effort to hire the same designers and find the same materials that were used in the original 2012 construction. The Miraj Hammam Spa brand began in Vancouver in the early 2000s, where owner Surinder Bains first opened a small spa business. “It’s not in a hotel, but she had such great success that [Shangri-La Hotel] wanted her to bring the hammam to Toronto,” Dunham says. Toronto has another hammam, but it’s a little different in that it’s a communal experience whereas this one is privately booked, she adds. The hammam is the cornerstone of the spa and its popular Hammam, Gommage and Rhassoul Clay Body Masque is the spa’s signature treatment. It begins with 15 minutes of high-intensity heat (110 C) in a eucalyptus steam room, followed by a rub down with black

spa light THE MIRAJ HAMMAM SPA BRAND BEGAN IN VANCOUVER IN THE EARLY

2000s, WHERE OWNER

SURINDER BAINS FIRST OPENED A SMALL SPA BUSINESS. “IT’S NOT IN A HOTEL, BUT SHE HAD SUCH GREAT SUCCESS THAT [SHANGRI-LA HOTEL] WANTED HER TO BRING THE HAMMAM TO TORONTO. – Andrea Dunham, spa manager

www. s p a inc .c a

spa light

14 S pa Inc. | Sum m e r 2 018

spa light

WITH THE TRADITIONAL MOROCCAN HAMMAM, USUALLY IT IS BUCKETS OF WATER THAT ARE SORT OF THROWN AT YOU, BUT HERE WE ACTUALLY USE A HOSE SO IT’S A LITTLE BIT MORE COMFORTABLE FOR THE GUESTS. WE’VE TAKEN FEW LITTLE THINGS AND TWEAKED IT TO SUIT OUR AUDIENCE. – Andrea Dunham, spa manager

Moroccan soap, a full-body exfoliation with a textured kessa glove, and the application of Rhassoul clay from the Atlas Mountains in Morocco. As in its decor, so too in its treatments, Miraj Hammam Spa has taken the traditional Moroccan hammam treatment and put a modern twist on it. “With the traditional Moroccan hammam, usually it is buckets of water that are sort of thrown at you, but here we actually use a hose so it’s a little bit more comfortable for the guests,” Dunham says. “We’ve taken few little things and tweaked it to suit our audience.” Facial and body treatments that do not take place in the hammam use Caudalie’s vinotherapy products, such as the Vinoperfect facial. “Vinoperfect is a facial that targets lightening, brightening and evening of the skin tone,” Dunham explains. “It uses a patent from Caudalie, Viniferine, which targets dark spots.” The product traces its origins to women working in the vineyards of Bordeaux who, many years ago, realized that the sap they had been rubbing on their hands from the grapevine stock was causing their sunspots to disappear. “Vinoperfect Serum from Caudalie is their number one selling product because it gives you that lightened, brightened, lively, dewy look,” Dunham says. With the new and improved spa comes a

brand new treatment, which debuted at the end of June: the Aromatherapy Hot Stone Manicure and Pedicure. It’s all about bringing aromatherapy and essential oils – elements that have traditionally been associated with facials and body treatments – to the manicure and pedicure services. Guests will be given an opportunity to choose an essential oil that suits their mood and reflects the type of experience they want, and the esthetician will apply that oil to hot basalt stones that are used to massage the hands and feet. “It’s really going to be everything that our guests have come to expect but better,” Dunham says proudly. “We’ve taken their feedback over the years and it’s so important that we give our guests what they want and meet those expectations. The fact that we were able to finally able to address some of the concerns we’ve had over the years is wonderful, and we’re happy that our guests have seen us through the journey and now they’ll be able to see the new and improved spa.”

MIRAJ HAMMAM SPA FACTS SIZE: More than 9,000 square-feet NUMBER OF TREATMENT ROOMS: 12, (4 couples, 1 hammam, 4 manicure stations, 3 pedicure stations) NUMBER OF STAFF: Approx. 50 RETAIL: Caudalie, Charme d’Orient, Moor Spa, SpaRitual, China Glaze, Buck Naked, Sustain Company (recycled sari robes)

www. s p a inc .c a

www.esthederm.ca www.esthederm.us #esthedermcanada #esthedermusa

spa business

ACCESSIBILITY is the Key to New Customers BY SARAH WHITE

ccording to the Canadian Survey on Disability recently released by Statistics Canada, about 3.8 million workingage Canadians (aged 15 to 64) self-identified as disabled in 2012. That's 13.7 per cent of us. That means that statistically, every seventh client you serve is disabled in some way. That percentage is going up as our population ages, since 50 per cent of people over the age of 65 experience disability. It’s a group of possible clients that are underserved in the spa industry, but also a group with the need for services, a desire for relaxation and with the money to pay. When we speak about disability we are not only speaking about physical disabilities, though those are included. We also need to consider vision, hearing, learning, and mental health disabilities. How do we welcome this substantial, financially stable and growing segment into our spas? In Ontario, Nova Scotia and Manitoba, we have accessibility legislation that must be implemented by all businesses. Meeting the requirements of the provincial legislation is an excellent step toward becoming more inclusive and realizing the potential of this group of clients. Generally, the legislation requires a series of specific policies and procedures designed to create an understanding of accessibility issues, staff training on accessibility and its potential accommodations, and, ultimately the creation of more accessible physical spaces. The Accessibility for Ontarians with Disabilities Act (AODA) for example, is a starting point for many organizations in adapting their thinking, space, and services to meet the needs of all clients and therefore expanding their client base, increasing customer satisfaction and revenues. How can you adapt services? It is usually really simple.

• Make sure hallways and doorways are left clear of obstacles so that someone with a walker, crutches or other assistive device can maneuver through the building. • Use large print in flyers and on signage – it’s easier for everyone to see – but especially important for people with low vision. • Provide education for staff on how to interact with people with disabilities and how to offer accommodations. • Ensure your website is accessible and usable with common assistive software programs.

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spa business

• Offer seating in a variety of configurations, i.e. chairs with arms, room around seating for assistive devices or a support person. • Be prepared to welcome service animals when a client comes in with one. Know what to offer and how to handle any issues. Accommodations for people with disabilities are usually easy and free to implement, however it can mean a lot to your business growth. Spas are known to provide restful spaces and relaxing treatments. This may be especially important to someone experiencing a mental health problem, or someone who is dealing with other disabilities. What a great fit for spa owners to embrace the prospect of meeting the needs of every possible client with awareness, openness and preparedness. I remember, a few years ago, after a back injury, I was excited to go out for a “girls’ spa day” only to be faced with endless barriers to my involvement. From uncomfortable chairs to treatment tables I had trouble getting onto, unsympathetic spa therapists, and pages and pages of consent forms before treatment. All I wanted was a relaxation massage and a pedicure with my friends and instead I felt like a big problem they had to deal with. My injury has since healed but I still needed some modest accommodations. A kind word and a little eagerness to make me comfortable would have totally changed my experience. As a result, my friends and I no longer go to that spa. We have found better, friendlier alternatives. There is a market for highly accessible spa services with a potential clientele that will help to promote the availability of such services. Don’t be put off if you have a less-than-accessible space. Remember that accessibility is not only bricks and mortar. Establish a culture of accessibility and inclusion, first by meeting the accessibility requirements of your province, then making gradual steps toward full inclusion. It takes time and there is always room to improve. Be prepared for the common accommodation requests, such as reading information aloud for a client, or offering a step stool to get onto a table. You should also be prepared for less common requests. With a culture of inclusion and accessibility you will meet those possible challenges with a smile and eagerness to make your client happy. Spa accessibility is a huge opportunity and it is not that difficult. Start by understanding how you can make space and services more accessible, educate your staff, be open to making individual accommodations, and communicate what you can do and how open you are. Clients won’t necessarily remember all of the details of superb spa visit, but they will remember how you made them feel.

Sarah White is the Founder and Lead Consultant of Acede Consulting Group, an organization that brings together the knowledge, experience and skills needed to assist organizations to effectively comply with the requirements of the Accessibility for Ontarians with Disabilities Act, Accessibility for Manitobans Act and The Accessibility Act for Nova Scotia.

spa business

Marketing Strategies to Attract First-timers B Y C A D I J O R DA N

Getting new people into your spa isn’t necessarily the challenge. After all, word of mouth through friends and family is a big help along with a good public relations and social media strategy. The real challenge is reaching those that have never been to the spa before. How do you convince the newbie spa-goer that the spa is for them? Here are five marketing strategies to attract the first-timers to your spa.

COLLABORATION IS KEY Collaborating with the right people in your community is the key to attracting the new spa-goer. Think about partnerships with your local health food stores, gyms, hair salons, and even realtors. Collaborating with businesses that have a like-minded approach to health and wellness works well, but so does thinking outside the box to get your spa in front of a new demographic. These types of joint ventures should be mutually beneficial to both businesses.

20 S pa Inc. | Summ e r 2 018

COMMUNITY OUTREACH Community outreach can be a great way to catch the attention of potential spa clients. Local charity events through the hospital foundation, children’s charities or other personal fundraising efforts can work well by way of prize donation. Back up your spa’s involvement by having a member of your staff attend to add a networking component. Being human and social is a great way to educate people on the benefits of the spa.

HOST EVENTS Build events into your marketing strategy to not only reward current spa clients but also to attract the new ones. Events can often be done in collaboration with the skin care brands you carry and reps from these lines are often more than happy to come out to give demonstrations in support. Wine and cheese nights, collaborations with a local juice bar, and inviting a nutritionist or naturopath to speak can also be a draw and a win/win for both you and your partner.

spa business

4. OFFER A SPECIAL PROMOTION FOR FIRST TIMERS Incentivize the first-time spa-goer. After all, how many times have you purchased something because it was on sale? You need to look at this a little differently though as you don’t want to discount your services so much that they look cheap. You also don’t want to attract those only looking for a deal. This is your opportunity to add value. Go ahead and offer the discount by percentage or dollar value but do this as a credit toward a purchase or future service on account. You could also do this by way of additional services such as booking a specific facial and adding a mini manicure, foot treatment or mask, and stating the value.

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5. SAVVY SOCIAL MEDIA If you’re posting once a week on Facebook, sending out the occasional tweet or are lurking on Instagram, it’s time to get savvy with your social media. Social media is not just an add-on to your marketing and PR plans, it should be fully integrated. This is an opportunity to educate those who are new to the spa on the benefits of various treatments. Having a proper plan in place will help guide you and your team to strategically attract new people online. Instagram is truly a hot spot for the spa and beauty industry as a whole. Leverage the skills of a good photographer to build up your content by way of descriptions of spa services, stunning product photography and candids. Remember that people are visual and love to see images of real people. You may offer the best spa services in town but if you can’t communicate those services to potential clients then you won’t get far. Be sure to start with a plan and build out from there. You can add monthly themes and weekly ideas to a calendar to hold you accountable and have your team ready to support you with clear visual guidelines. When you work smart, and implement these strategies, you’ll be greeting those first-time spa-goers in no time.

Cadi Jordan is an internationally respected social media and marketing strategist. With over 20 years’ experience, her forte is in training, coaching and online management in the spa, health and eco beauty sectors.

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KEEPING IT

PROPER INFECTION CONTROL PRACTICES BENEFIT BOTH SPA STAFF AND GUESTS BY HERMIONE WILSON

lack of legislation surrounding health and safety at the spa makes it difficult to establish a standard of practices that all spa businesses must adhere to. This leads to a diversity of approaches to infection control, which can cause problems. Some businesses disinfect with bleach, others with alcohol, says L’Moor’s Bonnie Annis. “Every single municipality applies the best practices guidelines differently. We don’t have any legislation around this, we have best practices, and that’s the challenge.” Annis teaches a community-based course on infection control in the spa and wellness industry. She comes from a healthcare background and is passionate about educating spa therapists and estheticians to protect themselves and their clients. “I want to see estheticians be treated with the respect they deserve and they won’t be treated that way until they show that they are following universal precautions like a clinical care provider would,” Annis says. “That’s why I do this.” Ellie Papadakis, who is the supervisor at Seneca College’s Evolutions Spa, an on-campus training spa, teaches a Hand Anatomy-Physiology and Care course to first semester students, where they learn about proper sterilization and hygienic practices pertaining to infection, prevention and control. “We include information on bacteriology and infection control in most of our – Bonnie Annis, L’Moor’s

subjects,” Papadakis says. Her job, along with her fellow faculty members, is to instill a working knowledge of best practices in their students, which means following the highest recommended practices from a public health authority, not just the minimum requirements. “We try to be on the more cautious side, even if we don’t have to,” she says. Here is what Papadakis has to say about maintaining a healthy and infection-free spa business: DISPOSABLES. Tools or supplies that cannot be disinfected properly because they aren’t stainless steel should be disposable. They should only be used on one client and then disposed of. This includes emory board files, buffers, etc. Spa students at Seneca College use stainless steel tools, which they disinfect with products from Micrylium, a company that produces disinfectants for hard surfaces, hands-on tools and stainless steel implements. “We’ve chosen that line because they are safer to use,” Papadakis says. “The products are backed by the WWF and they’re less harsh than using plain alcohol and especially bleach, which is not great for skin and breathing in all the time.”

“Every single municipality applies the best practices guidelines differently. We don’t have any legislation around this, we have best practices, and that’s the challenge.”

CLEANING COMES FIRST. Clean first with soap and water, rinse well, and then disinfect. The www. s pa inc .c a

spa business same goes for handwashing. According to Toronto Public Health, you can either wash your hands or use hand sanitizer, but Seneca College teaches its spa students to do both, Papadakis says. “You should be washing your hands with soap and water before beginning your treatment and at the treatment table, you should always be disinfecting with a hand sanitizer before beginning a treatment, and of course, if they need to, they would be wearing gloves as well.” INTAKE FORMS. It can be awkward to turn someone away when a client’s state of health presents a risk of infection. This is why the intake forms clients fill out when they come to the spa are so important. Sometimes it is necessary to ask the client more specific questions about whether they have noticed a fungal infection, for example, and how long they’ve had it, Papadakis says. “We want to inform our clients that we’re not trying to be harsh, we’re just trying to protect ourselves and we’re trying to protect them too,” she says. “We try to explain that we’re not sure and we would like for you to go to your doctor to get it checked out, because you don’t know how you’re going to be affected either, and the fact that we would love to see them back after they’ve gotten the treatment or after they’ve gotten clearance from their doctor.” Depending on the situation, if a client has an open wound or a cut, spas can often work around or avoid the area, she says, so the client is not necessarily refused service. HIGH RISK AREAS. There are certain areas in the spa that are at a higher risk of infection because of the type of service that is provided there. Pedicure stations, especially the pedicure baths with the tubing systems, are particularly vulnerable Papadakis says. If they are not disinfected properly, they may pose a risk of fungal infection. The second riskiest area would be the place where therapists and estheticians clean their tools, she says. “It could

happen in facial areas as well, if they are using needles, if they’re performing medi spa treatments,” Papadakis says. Spa staff needs to ensure they are disposing of needles properly in that setting. BEFORE AND AFTER CARE. The most important tip for maintaining a healthy, infection-free spa business is following proper disinfection procedures before and after providing a service to a client. “It’s all about paying attention to all those areas after each client comes in,” Papadakis says. “You take down a station and reset it properly, and disinfect it before moving on. If you do that for each person then there is no problem.” A clean, infection-free spa is good for spa staff and clients alike and it can be a good way for spa businesses to distinguish themselves from the competition. Annis suggests that spa businesses use the fact that they take extra time and care to ensure a sanitary environment in their marketing. “You say, yes my pedicure is $50 because I took that extra 15 minutes to make sure that all my tools and all my surfaces have been disinfected to an intermediate or high level,” she says. “It’s about selling the whole experience – the products, the safety, the knowledge that you have and the amount of time you’ve taken to learn what you do. It’s what’s going to set us apart from the chop shops.”

“You should be washing your hands with soap and water before beginning your treatment and at the treatment table, you should always be disinfecting with a hand sanitizer before beginning a treatment, and of course, if they need to, they would be wearing gloves as well.” –E llie Papadakis, Supervisor, Seneca College’s Evolutions Spa

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Helpful Hemp B Y M O R G A N M C K AY

4. 1. EMERGIN-C Vitamin C, Hemp, Avocado + Argan Body Lotion www.emerginc.com 2. M EDICAL GRADE SKIN CARE Hemp Under Eye Cream www.skinpro.com 3. NATURE’S ROOT Coffee Scrub www.naturesroot.com 4. OSEA MALIBU Undaria Body Polish www.oseamalibu.com

26 S pa Inc. | Sum me r 2 018

emp and cannabinoids (CBD) have created a buzz within the beauty industry recently. The potent ingredient, which was previously condemned and outlawed for its psychoactive properties, has been appearing in new health and beauty products from aromatherapy candles to body scrubs. Hemp has a wide range of skin care benefits, including nourishing the body, making skin appear youthful, treating acne, reducing inflammation, and soothing irritated skin. According to Jeanette Jacknin, dermatologist and author, hemp and cannabinoids are moisturizing and anti-inflammatory in skin care because they contain omega-3 fatty acids, vitamins A, B, and C, and other nutrients. “Hemp seed oil has very good nourishing properties for the skin and hair,” says Jenelle Kim, chief formulator at Kannaway. These nutrients offer a rich blend of positive effects for the body and overall health, and are safe for consumption, topical application and aromatic treatments. “Cannabidiol has a stronger anti-inflammatory benefit than vitamin C or vitamin E, as described in the U.S. [507] patent, and you see a great benefit for anyone with inflammatory conditions,” says Stuart Titus, CEO of Medical Marijuana Inc. He works intimately with hemp treatments and treats patients in integrative pain management. “We saw that [hemp treatments were] able to close over wounds [and for] many senior citizens, the new skin that was growing back looked a lot like baby’s skin.” Hemp’s effectiveness is considerably influenced by the body’s special receptive system for cannabinoids, specifically the endocannabinoid system’s CB1 and CB2 receptors. “Cannabinoids work on CB1 and CB2 receptors in the skin to help inhibit inflammatory immune cells,” Jacknin says. This process works with the body’s natural biochemical system to deliver nourishment and essential properties to the skin. “Cannabidiol restores some vital nutrients that the body needs,” Titus says. These properties, according to Kim, can be extracted from the cannabis plant to focus on specific properties. This is what leads to varying forms of hemp, including cannabidiol oil, hemp seed oil, and cannabinoids. “Ultimately, it is important to know that hemp and cannabinoids are one and the same but different,” Kim says. “One whole herb functions to nourish the body and increase circulation, but if you want to be more specific you can use just the head [i.e. buds and leaves] of this herbal ingredient or the tail [stems and roots]. The tail promotes more circulation and the head is more supplementing for the body. The same goes for the cannabis plant. Hemp seed oil comes from the seeds, and cannabidiol hemp oil is known for mostly coming from the stalk.” Generally, Jacknin says, there will be about 25 mg of cannabidiol in an ounce of skin care cream. “Many times, these essential oils are also nicely included in the cannabis plant family,” he says. “Two to 5 mg on a daily basis is probably going to give a great boost to people’s overall skin tone.”

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Botanicals at the spa B Y L I N DA H A L L

verything is there for us in nature, healing herbs, rebalancing minerals, warming spices, and vibrant flowers. When I create spa treatment rituals, spa menus or natural products, I look to nature and incorporate natural botanicals in conjunction with professional spa brands to create a totally holistic spa environment. Ideally, I like to use indigenous herbs, plants, and spices, fusing all the natural goodness and beauty of the location to restore peace, health and harmony to the guests. When possible, I like to incorporate natural botanicals and marry them in with the chosen professional brands, creating a beautiful therapeutic synergy. If I am creating spa rituals in the Caribbean, I would look at introducing natural botanicals from the very beginning of the spa experience, such as healing herbs, plants and spices. The powerfully therapeutic ginger plant is indigenous to the West Indies. It’s a beautiful adaptogen, both invigorating and soothing, perfect for treating jet lag. Combining fever grass (lemongrass) cerassie, local mints and healing salts and adding in some hibiscus petals creates the perfect natural botanical spa welcome. I use powerful botanicals like sarsaparilla, pimento, ginger, clove, aloe, leaf of life and hemp and incorporate them into bathing rituals, infusions and soaks, wraps and scrubs to soothe, detoxify, hydrate, heal and uplift the mood.

When possible, I like to incorporate natural botanicals and marry them in with the chosen professional brands, creating a beautiful therapeutic synergy. –L inda Hall

www. s pa inc .c a

in the know

I always look to what is local, indigenous, what has been used historically for health and well-being, then work from there. Incorporating a beautifully blended selection of natural botanicals and therapeutic herbs and spices into scrubs and bathing rituals will deliver invigorating spa treatments that will increase energy levels and restore equilibrium. This approach will ensure cleansing, detoxifying and renewal on every level. Using carefully chosen minerals, herbs, spices, hydrating butters (cocoa, mango, hemp) and essential oils into wrap rituals will hydrate and drench the body with natural goodness. There are so many ways natural botanicals can be incorporated in every area in the spa. Replace chemical products with healing herbs in infusions for bathing rituals, hot towel soaks, manicure and pedicure soaks, or use natural botanicals like cucumber, lemongrass and mint in spa beverages. With careful planning, passion, integrity, and a love and understanding of natural botanicals, you can unite nature, in all its glory, with spa beautification, spa rituals, beverages, soaks, and even spa garden planning, to deliver a totally sensory spa experience on all levels.

Linda Hall is an international spa and wellness consultant, and guru of holistic spa philosophy. She has designed natural products and treatments for spas in the UK, Asia, USA, and throughout the Caribbean for over 30 years. www.lindahall-spaconsultant.com

â&#x20AC;&#x153;With careful planning, passion, integrity, and a love and understanding of natural botanicals, you can unite nature, in all its glory, with spa beautification, spa rituals, beverages, soaks, and even spa garden planning.â&#x20AC;? â&#x20AC;&#x201C; Linda Hall

30 S pa Inc. | Sum m e r 2 018

in the know

top tips

Molly’s Quick Tips Molly McBride is the founder of Raw Botanicals, a Costa Rica-based company that makes handmade raw, organic spa products. She knows a thing or two about botanical-based skin care. Here are a few of her tips: Educate, don’t sell. For McBride it’s very important to educate the client about the botanicals that are in the products she sells. For example, she tells clients to be cautious of essential oils, as certain percentages can be toxic, and to find botanicals like pineapples and tomatoes that contain alpha hydroxy acid, a key element in skin care products. “You can literally cut up a piece of [pineapple or tomato] and wipe it all over your face,” she says. “You’ve just given yourself a facial.” Know your products. Don’t buy into the organic hype and assume that just because a product is organic, it is automatically beneficial for a client, McBride says. “Look at the bottle, look at the ingredients, smell it, touch it,” she says. “If you’re selling this product or using it on someone, your client intake needs to be stellar.” McBride has a cautionary tale: she used her lavender after-sun treatment on a client who she later learned had a vitamin C allergy. The lavender treatment contained vitamin C ester. “I make the product, I know that and it just slipped my mind, and she broke out in hives,” McBride says. “Read the ingredients. The first ingredient is the largest ingredient in that formula; it’s the largest percentage.” The more ripe, the better. The more mature a raw ingredient is, the better it is for the skin, McBride says. “The pH in the face should always be acid,” she says. “If the pH is balanced or alkaline, it’s like a party for free radicals and bacteria and everything you don’t want in your skin that causes wrinkles, age spots, etc.” A pH acid level of 3 or 4 on the skin is ideal, McBride says, and the best way to achieve that is to cut up an overripe tomato or a strawberry, apply it directly to the face, neck and décolletage, and leave it there as long as possible. “It’s a natural acid that gently exfoliates the skin.” www. s p a inc .c a

science of the spa

New Advances in Neck Treatments BY DR. DIANE WONG

uge strides have been made in our ability to treat and aesthetically enhance both the female and male face but solutions for common complaints in the neck area have been lagging behind. It is about time that we can offer effective, non-surgical options for the neck with minimal to no down-time. Two of the most common problems that contribute to an unsightly neck area are submental fat (double chin fat), and crepey skin on the neck. We now have new and innovative ways to address these two common concerns effectively and non-invasively. Treating Submental (Under Chin) Fat Permanently With SculpSure Laser Recently (in the past few years), a great amount of emphasis has been placed on reducing submental fat. About 70 per cent of people are bothered by fat beneath their chin so these treatments are in high demand. SculpSure Submental Laser Treatment, launched in Canada in May 2018, is a non-invasive, light-based technology that permanently reduces fat in problem areas on the body. SculpSureâ&#x20AC;&#x2122;s breakthrough technology is patented and is Health Canada and FDA-approved to permanently eliminate fat under the skin. This laser safely and precisely raises the temperature of the fat under the skin to disrupt and permanently destroy fat cells. The body then naturally eliminates the disrupted fat cells over time without surgery and without downtime. Patients can get right

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science of the spa

By reducing double chin fat permanently and by improving the crepey skin on the neck, we can now satisfy patients who have two of the most common complaints in the neck region. These satisfied patients typically then go on to fully embrace the many other benefits of cosmetic medicine.

back to their normal routine immediately following the treatment. Each treatment is only 25 minutes and usually two treatments are recommended six weeks apart. Best results are seen six to 12 weeks following the final treatment. It is simple, efficient and effective. Treating Submental Fat Permanently With Other Non-Surgical Modalities Prior to SculpSure Submental laser treatments, there were other modalities available to treat submental fat permanently. Technologies that employed “cold freezing” of the fat also resulted in permanent lipolysis (fat cell destruction) of the fat under the chin. However, side effects that were very bothersome often resulted. Bruising and discomfort were common as there was suction applied to try to localize the fat and the isolated fat was “frozen” for approximately one hour. Injectable treatments for submental fat reduction, such as deoxycholic acid, can be injected with multiple small needles directly into the subcutaneous double chin fat. Results are very effective but the main drawback to this treatment is the significant amount of swelling which occurs after each treatment. Bruising also frequently occurs. As a result of the visible side effects, patients often require downtime of three to five days to hide the significant swelling and bruising that can occur. There may also be temporary numbness under the chin which can be bothersome to men who shave. Great advances have been made in the permanent, non-surgical reduction of submental fat. All treatments discussed are very effective but vary in their side effect profile and in the amount of downtime required. Treating Crepey Skin under the Neck Crepey skin, which is wrinkly and textured, is a common complaint and is worsened with significant sun damage. General means of addressing sun damaged and aging skin can be helpful on the neck. Treatments for crepey skin include: topical serums and creams, chemical peels, exfoliating treatments, IPL, and non-ablative laser resurfacing. However, results have not been extremely impressive as standalone treatments. Within the past year however, effective injectable treatments have been approved in Canada which can significantly improve crepey skin on the neck. Specific compositions of hyaluronic acid can now be injected in very small, controlled deposits as superficially as

possible. Compared to typical dermal fillers, these injections are able to be closer to the surface of the skin where visually they improve the texture of the skin. Impressive results can be seen by injecting small aliquots of these special types of hyaluronic acid. The skin on the neck becomes smoother, more radiant, and more elastic. Other trends such as micro-needling are successful at treating crepey skin on the neck and are certainly making a comeback in the past year or two. Results have improved also with the advent of additional topical treatments that can be combined with microneedling. Platelet Rich Plasma (PRP) treatments are excellent adjuncts. PRP has been coined the “vampire facelift” in the media. In PRP treatments, the patient’s own blood is taken as in standard phlebotomy technique, centrifuged immediately in-office, and the red and white blood cells are separated and discarded leaving behind a clear, straw-coloured solution. The remaining isolated platelets and plasma in this strawcoloured solution are then topically applied while the tiny holes and channels in the skin created by the micro-needling device are still open. PRP is utilized for its beneficial properties to the deeper dermal layer, namely its ability to stimulate collagen, hyaluronic acid, and growth factors all at once to achieve softer, smoother, less crepey skin. Advances in treatments in the neck region have certainly seen an emergence in the recent years. By reducing double chin fat permanently and by improving the crepey skin on the neck, we can now satisfy patients who have two of the most common complaints in the neck region. These satisfied patients typically then go on to fully embrace the many other benefits of cosmetic medicine.

Dr. Diane Wong, MD is the owner of Glow Medi Spa with three locations in Yorkville, Markham and Aurora, Ontario. Glow Medi Spa was awarded a Top 25 Spa in Canada for 2017 by Spa Inc. and Leading Spas of Canada..

www. s pa inc .c a

fresh & new DOTERRA

Yoga Collection

dōTERRA has designed an exclusive trio of CPTG certified pure therapeutic grade essential oil blends. The three new blends, Align, Anchor, and Arise, are designed to provide aromas that ground, centre, and uplift the spirit with every breath while strengthening the body. This collection incorporates lavender, rose, black pepper, Siberian fir, and coconut oil to promote feelings of calmness and clarity. dōTERRA’s yoga collection can be used aromatically, topically and without dilution. www.doterra.com

KERSTIN FLORIAN INTERNATIONAL

Gua Sha Instant Lift Facial

Kerstin Florian International’s Gua Sha Instant Lift Facial is an exclusive anti-aging treatment protocol that combines advanced facial massages with botanical skincare for a visibly firm, contoured, glowing complexion. The ingredients include caviar extract, neroli floral water, and botanical oils that work to firm, lift, and tone the skin. This treatment also brightens the skin, promotes lasting hydration, and protects against aging. www.kerstinflorian.com

ESSIE

Treat Love & Color FARMHOUSE FRESH

Moon Dip Body Mousse

Farmhouse Fresh’s Moon Dip Body Mousse is a blend of age-fighting ingredients normally reserved for facial treatments. The mousse features retinol and vitaminrich emollient oils that lock in hydration and suppleness. The mousse contains retinyl palmitate, which restores the skin, Jojoba oil, a rich source of numerous fatty acids, and advanced firming peptides, to reduce the look of deep wrinkles. www.farmhousefreshgoods.com

34 S p a Inc. | Sum me r 2 018

Essie’s Treat Love & Color line has extended its palette of caring colours, an advanced one-step care and colour that allows for a colour manicure while treating dry, brittle nails. According to Essie, this formula strengthens nails in just one week and results in 60 per cent less peeling and 35 per cent less breakage. Essie’s nail strengthening polish takes advantage of collagen and camellia extract. The line has an array of exciting new colours, such as an enigmatic plum taupe, warm mauve, and blossoming light pink. www.essie.ca

fresh & new

LANEIGE ILA

The Healing Heart Facial

Ila’s Rose Quartz Hearts are made from a beautiful pink crystal that is renowned for its soothing and healing properties. They are symbolic of the energy of love and peace and transmute a deeply calming energy. Regular massaging with the healing vibrations of the hearts drains puffiness, relaxes facial muscles, and dissolves stress lines. www.ila-spa.com

Lip Sleeping Mask

The LANEIGE Lip Sleeping Mask is a special intensive care mask for lips. This hydrating lip mask delivers intense moisture and antioxidants during sleep. LANEIGE has engineered its moisture wrap technology with hyaluronic acid and minerals, which forms a moisturizing and protective film over the lips. Overnight, the mask locks moisture and active ingredients to the point of application. www.laneige.com

SWISS LINE SPONGELLÉ

Romanticism Collection

Spongellé Beyond Cleansing has announced its new Romanticism Collection of body buffers. The collection features four custom-blended botanically inspired fragrances: Sugar Daisy, Baltic Rose, Blue Iris, and Tea Blossom to create a truly sensuous and luxurious experience. Each body buffer is formulated with natural and quality ingredients including shea butter and cocoa butter. The buffers are packaged in a decorated floral adorned pocketbook shaped box with detachable purse strings that can be reused for easy storage. www.Spongelle.com

Cell-Shock Luxe-Lift Light Cream

Swiss Line has designed a new, lightweight formula to deliver visible results. According to Swiss Line, the new Luxe-Lift formulas contain the most comprehensive array of nutrients ever offered by Swiss Line in a single jar. The Cell-Shock Luxe-Life Light Cream contains high concentrations of pure marine collagen, silk, and gold. It offers lifting, linereducing and revitalizing results. This product is ideal for combination to oily skin, as well as mature skin prone to oiliness. www.swissline-cosmetics.com

www. s p a inc .c a

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Become an Ayurveda Rituals Spa Specialist September 17th to 21 & September 24th to 28th Module 1: Intro to Ayurveda and Indian Head Massage Module 2: Ayurveda Facial Module 3: Abhyanga Mind & Body Therapy Module 4: Indian Hand & Foot Therapy

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Shiraâ&#x20AC;&#x2122;s indulgent spa and skin care products, utilizing the worldâ&#x20AC;&#x2122;s finest ingredients and skin care technologies, Shira is proud to present unique collections of scientifically-proven skin care lines, including: Shir-Gold, Shir-Radiance RX, Shir-Organic, BotoDerm Rx, and more We invite you to sample our amazing product collections and join the growing community of satisfied beauty professionals who now trust their spas to Shira.

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spa star

medical procedures, and then it expanded into other categories like dentistry. iFinance Canada Inc. is now the parent company to Medicard, Petcard, Dentalcard, iFinance Tech, and iFinance Home Improvement.

ANN KAPLAN B Y M O R G A N M C K AY

nn Kaplan is a jack-of-all-trades who has made her mark in Toronto as a business woman, an author, and media personality. Not only is Kaplan a hard-working, familyoriented, well-educated woman, she is also dedicated to a number of chariable causes. Kaplan is committed to the Aids Committee of Toronto and built her company iFinance Canada Inc to support those seeking financial aid for medical treatments.

What inspired you to start your company, iFinance Canada Inc.? Canada was slowly turning into a two-tiered medical system where some procedures that we had were no longer being covered by medical plans. The goal of my company was to fill in that void where people would need financing for a medical procedure but would not have access to it. I started a finance company for 38 S p a Inc. | Sum m e r 2 018

What have you learned about spa marketing over the course of your career that you think spa business owners should know? You have to figure out your position in social media. You have to make sure you have a website but website marketing is not the way to go now - it’s more social media - and you have to really know your clients to deliver the services that they need. You cannot have a successful medical spa without integrating many, many different types of procedures because customers or consumers are going to be looking for a spa where they can get everything.

What led you to write a comedic book on cosmetic enhancement, If You Don’t Laugh You’ll Cry? I was writing a more serious book, more like a textbook for doctors about cosmetic enhancement. Then I looked for information about this on the internet, and while I was writing this book, I found most of the things that I researched kind of funny, so I kept in the sidebars of the things that I didn’t want to put in the serious book. By the time I was finished, I had a whole book full of things that I thought were funny. That was actually the most successful book that I’ve written. It was picked up by the Emmys and given to their stars in their gift bags.

How do you balance your passions – family life, fashion, work, and writing? I go to bed, generally, at 10 o’clock at night, and I’m up at 4:30 or 5 in the morning. I’m an extremely organized person, and I have a lot of help, a lot of staff that can assist me in everything from washing a car to grocery shopping. What I focus on is my work and my education and my children. I am very careful not to spread myself too thin because I have a big family and my time has to be focused on my children and my husband.

What is one thing you do you to treat yourself? I think I’m always treating myself, but if it comes to spa treatments, I love a Pico facial [which uses a PicoSure laser]. I had one in the last month, and I religiously get a regular Pico facial. It’s probably one of the most indulgent things that I will do, and I will go for a silk peel. It is not invasive, but I like that there’s a spa feeling of having my skin really, really clean. The Pico facial evens out the skin tone.

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