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TheFIRSTlogoisavailableintwoformats:HorizontalandVerticalGuidetoLogoDesignNextstep:FilloutyourcreativebriefforafreeconsultationConsider yourcompany’slogoasabusinessasset:•ourlogoallowspeopletoassociateBrandingGuideforYourLogoFilesThefollowingfileshavebeenincludedwith yourlogofilesMapoutthecliches,symbols,iconsandwell-establishedvisuallanguageforeachthemeJPGorJPEGfilesarebestforphotographicimages,not logosredandwhiteagainstadarkbluebackgroundUse”x”papertoprintoutourfreePDFFollowingthecutlinesonthedocument,cutouttheguideFromthe NASAgraphicstandardsmanualFIRSTLOGOFORMATSwhiteagainstadarkbackgroundHORIZONTALLOGOSUGGESTEDUSEAcollectionof identitystyleguidesfromaroundtheworldUsethePNGlogosratherthanJPGAppleBrandguidelinesPDFTheNorthFaceBrandGuidelinesPDFMcDonald’s BrandGuidelinesPDFNasaStyleGuidePDFTargetBrandGuidelinesPDFSlackBrandguidelinesPDFMicrosoftBrandstyleguidePDFStartbyextracting concepts,ideasandkeywordsfromthebriefandclusteringthemintooverarchingthemes.Browsingidentitystyleguideshelpsmelearnwhattoincludeformy clients,soIcollatedanumberofsamplesforreferenceTostartusingapocketlogoguide,downloadourfreeguide.Here'salistofeachindividualformatI've includedforeachvariationofyourlogo,ChapterelevenpracticallogodesigntipsInterviewyourclientThinkclearlyExpecttheunexpectedAlogodoesn’tneedto showwhatacompanydoesThisGuidewillallowfuturedesignersandpeopleproducingmaterialsin-housetheknow-howtomakeyourmaterialslookconsistent Seethegrids,layouts,anddetailsdesignersincludeinbrandidentitystyleguidesforclientsworldwideWhetheryou’reasmallbusinessownerorafilmmaker,a softwaredeveloperorateacher,we’llhelpyoulearnwhenandhowyoucanuseourlogo,producticons,andotherbrandelementsinyourwork
ResultPANASONICLOGOSUB-BRANDSTYPOGRAPHYPRODUCTCATEGORYICONSPRODUCTCATEGORYICONCHAIN
QUESTIONSPANASONICINDUSTRIALSTYLEGUIDEVPANASONICLOGOXResultIfitisadomesticaudience(andnotaid):usetheDFATlogo. VERTICALLOGOSUGGESTEDUSETheverticalversionoftheFIRSTlogoisrecommendedtobeusedincaseswherespacepermitsatallerandmore narrowshapeLogoFormatsStepPrintoutthePDFguide&cutblackagainstalightbackgroundHelpingeveryoneadheretoaconsistentThissoftwaregivesyou allthetoolsyouneedtocreatehighlycustomizabledesignsforbusinesslogosinafewsimplesteps:OpenAcrobatandselectTools>CreatePDFResultWelcome toourBrandResourceCenterProtip:Beforecuttingouttheguide,gluetheguidetosomethingslightlymoresolidlikethincardboardsothattheguideismore Pantone(blue)Pantone(red)incolourLookforcrossovers,scopefordevelopmentorthepotentialtocreatesomethingdistinctiveLOGOSPECS