LAUNCH Your Business
Launch Your Success This guide is your map to launch your dōTERRA business. As you follow this proven process, you’ll build confidence, momentum, and a business you’re proud of. Bring your belief, take key actions, and get real results. You’re in this business for yourself, but not by yourself. You’ve got the whole dōTERRA community cheering you on, with support all around you. Start where you are and keep moving forward—one simple action at a time.
Belief
IN THE PRODUCT
+Action
= Results
• Share with 45+ • Enroll 15+ • Launch 1–3 Builders
• Change Lives • Grow Personally • Create Extra Income
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I
Prepare • Fuel Your Launch (pg. 4) • Set Goals (pg. 5)
P
Invite >
Present
• Connect, Share, & Invite (pg. 11)
>
• Present with Clarity (pg. 14)
• Schedule Your Success (pg. 6)
Prelaunch Week 1
2
Launch Month Week 2
Week 3
BEGIN WITH THE END IN MIND 1
2
Elite LAUNCH TO ELITE Elite: 3K+ Team Volume $176–$1,085+ per month*
>
LAUNCH YOUR 3 BUILDERS TO ELITE
• Find & Launch Builders (pg. 16)
Week 5
YOUR BUILDERS LAUNCH 3 TO SILVER Platinum: $3,800–$9,835+ per month*
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E
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E
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Enroll • Enroll with Certainty (pg. 15)
>
Silver: $1,085–$2,696+ per month*
E
Week 4
Platinum
Silver
E
>
3
Support >
• Nurture Your Customers (pg. 18) • Structure for Growth (pg. 19)
Week 6
*Results vary based on time, effort, and skill. See the dōTERRA Opportunity and Earnings Disclosure Summary at dōTERRA.com/disclosure. The average monthly compensation paid to US Wellness Advocates (“WAs”) who received compensation in January through November 2025 was $156. The average monthly compensation paid to all active US WAs during the third quarter of 2025 was $72. An active WA is one who made a purchase, enrolled another account, or received compensation, and includes WAs who received no compensation. The income ranges displayed are based on compensation paid in June through November 2025 to WAs in the ranks of ElitePremier, Premier-Gold, and Gold-Diamond. The lower end is the median of the lower rank and the upper end is the median of the higher rank. The percentage of all active US WAs who reached the following ranks in January through November 2025 is Elite: 4%, Premier: 0.9%, Silver: 0.6%, Gold: 0.2%, and Platinum: 0.1%. Compensation information does not include expenses, which may be incurred. See full compensation plan for details.
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Fuel Your Launch Experience the Product Real belief comes from real experience. Before you build a Names List or host your first class, let the products work in your life. When you reach for Deep Blue ® Rub for soothing relief, when Lavender helps you sleep through the night, or when your family starts thriving in simple and consistent ways, your story gains a strength you can’t manufacture. People don’t just buy products. They say yes to the transformation they can see in you. As you choose to be a product of the products, your belief and confidence grow as you experience their profound benefits. • Use your products daily, following your Wellness Plan from the Live guide (pg. 21). • Use your reference guide or app to search for solutions, for yourself and others. • Turn to your products first when health needs arise. • Start attending continuing education. Visit doterra.com > discover to learn more. • Be your own best customer. Order and try new products to expand your knowledge. As the solutions provider in your home, your experiences give you the enthusiasm to share with others. By sharing that passion, you help people want to learn more and inspire your builders to do the same. Share your passion for living the dōTERRA wellness lifestyle and inspire those around you to do the same. Gather success stories—your own and others—to draw on when sharing. I can share my personal product story in 60 seconds using the structure from the Share guide (p.5). Begin tracking product experiences (e.g., notes on your phone).
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“You can’t confidently share what you haven’t personally lived.”
Get Started Log into doterra.com to register your Back Office with a password. Set your dōTERRA Rewards order template to 125+ PV for no later than the 15th of the month. Always maintain a minimum of a 100 PV template to ensure you get paid. This sets you up to earn the free product of the month. Set up your personal website (click on Account > Account Profile > My Web Site > My Site Address). Experience a product presentation (if you haven’t already). Experience a Wellness Consult and receive a Live guide if you haven't already. Experience an opportunity presentation and receive a Build guide (if you haven’t already).
Get Support With your upline mentor, discuss how to best communicate and partner together. Best way to communicate: ______________________________ (e.g., text, Marco Polo, Voxer, WhatsApp) Weekly Strategy Session: _________________________ Day ______ : _______ Time _________________________ Method (e.g., phone call, Zoom) Complete the “Strategy “Strategy Check-In” form and send a picture via text or email prior to each weekly session. Connect to team support: Explore what your upline is providing by way of weekly workshops, continuing education, and team calls. Avoid reinventing the wheel by waiting for the right time to take on certain responsibilities. Team or coaching call: ______________________________ Team online community: ______________________________ Team website/other: ______________________________
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Set Goals Successful people set specific goals. Be clear on what you want and when you want to achieve it. Choose the financial goal you’re seeking and the pace at which you want to create those results.
Know What You Want and Why What dreams will your dōTERRA business fund? What would make the biggest impact in your life?
Earn More Income
Create Time Freedom
Do What You Love
Choose Your Earning Goals Pay for Your Product
Supplement Your Income
Replace Your Income
$176–$687+/month*
$687–$3,800+/month*
3,800–$11,769+/month* 3,800–$11,769+
Elite–Premier Income Goal
Premier–Gold Income Goal
Gold–Diamond Income Goal
Estimated Time Needed:
Estimated Time Needed:
Estimated Time Needed:
3–10
10–30
hours/week
30–50
hours/week
hours/week
Choose Your Time Investment Write down the number of hours you plan to dedicate each day to your business in an average week. Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Total
Choose Your Commitment Further clarify your goals to support your business strategy.
Path to $500 (Circle 1) 30 days
60 days
90 days
Outstanding
Target
Minimum
*Results vary based on time, effort, and skill. See the dōTERRA Opportunity and Earnings Disclosure Summary at dōTERRA.com/disclosure. The average monthly compensation paid to US Wellness Advocates (“WAs”) who received compensation in January through November 2025 was $156. The average monthly compensation paid to all active US WAs during the third quarter of 2025 was $72. An active WA is one who made a purchase, enrolled another account, or received compensation, and includes WAs who received no compensation. The income ranges displayed are based on compensation paid in June through November 2025 to WAs in the ranks of Elite-Premier, Premier-Gold, and Gold-Diamond. The lower end is the median of the lower rank and the upper end is the median of the higher rank. The percentage of all active US WAs who reached the following ranks in January through November 2025 is Elite: 4%, Premier: 0.9%, Silver: 0.6%, Gold: 0.2%, and Platinum: 0.1%. Compensation information does not include expenses, which may be incurred. See full compensation plan for details.
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Schedule Your Success Success isn’t a destination—it’s a habit. These success habits are the shared, proven practices of top leaders in dōTERRA. As you integrate them into your life, you’ll experience the power of daily action compounded over time. Consistent business-building, income-generating activities are what create results. Spend 70% of your time inviting, presenting, and enrolling (“IPEing”). The best way to grow is successfully recruiting and launching builders who are doing the same.
Daily: Prepare, Share, & Invite
Weekly: Present, Enroll, and Support
• Use your products. • Listen to, read, or watch personal development. • Schedule workshops and one-on-ones. • Make connections, follow up, and invite.
• Share natural solutions with 3–5 people. • Share the business opportunity with 1–2 people. • Nurture customers. • Attend team call. • Receive and give Strategy sessions.
Need direction? Ask yourself: • Who can I connect with a product experience? Share your story, offer a sample, invite to learn more. • Who is open to learn more about natural solutions? Invite to a workshop, one-on-one. Or share a video. • Who is ready to enroll? Help enroll with a kit and schedule a Wellness Consult. • Who has enrolled and needs onboarding? Schedule a Wellness Consult. • Who is loving their product and could host? Invite to host a workshop. • Who may be curious about the business? Invite to an opportunity presentation or one-on-one. • Who is ready to launch their business? Share Launch guide. Help them take their first steps.
Monthly: • Place a 125+ PV Rewards order. • Set goals and track your progress with a rank planner. • Enroll 4+ customers and 1+ builder. • Attend and promote continuing education. • Attend the Momentum call.
Annually: • Attend and invite to events: • Global Convention • Leadership Retreat
• Regional events • Incentive Trip
• Who is building a business that I can support? Assess needs, loop in your upline, and refer to the Business Building Guide (BBG) as needed.
10%
20%
Prepare Support You & Your Builders “IPEing”
70%
P
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P Focus Here!
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Schedule Your Launch Plan with your upline how to set up your first connections and presentations. Scheduling what to share and when helps you more naturally think of who to invite. Refer to the presentation selection process on page 14 of this guide.
Workshops: 1st ____________________________________ 2nd ____________________________________ 3rd ____________________________________ 4th ____________________________________
One-on-Ones (especially for those who cannot attend your launch workshop): 1st ____________________________________ 2nd ____________________________________ 3rd ____________________________________ 4th ____________________________________
Business Partner Recruiting Conversations: 1st ____________________________________ 2nd ____________________________________ 3rd ____________________________________ 4th ____________________________________
Fast Track Your Success One option is to schedule your first four workshops in a jumpstart week or weekend during your launch month to: • Minimize setup time. • Give prospects multiple workshop options to choose from. • Allow you to build from one workshop to the next (enthusiastic attendees can easily invite others). • Maximize placement options to better set yourself up for rank and advancements bonuses.
Schedule Your Business Using your own calendaring method, block out time for your weekly activities. Add your PIPES business-building activities around your primary priorities. • Cluster calls close together in one block of time to avoid going too long. • Make different times available to accommodate others’ schedules. • Respond to communications within 24 hours.
Time
Monday
Tuesday
10:00 a.m.
Team Call
11:00 a.m.
Strategy Session: - Elaina @ 11:00 Intro to Launch: - Bill @ 11:45
1:00 p.m.
2:00 p.m.
Thursday
Friday
Saturday
Personal Development
9:00 a.m.
12:00 p.m.
Wednesday
Strategy Session with Upline
Connect with People on Success Tracker
Wellness Consults: - Mom @ 1:30 - Steve @ 2:15
1:1 with Marcia
Connect with People on Success Tracker
Opportunity 1:1 with Jane
Wellness Consults: - Kim @ 1:30 - Connie @ 2:15
3:00 p.m.
7:00 p.m.
Workshop @ Juice Bar
Continuing Education Example: 16- to 20-hour dōTERRA week for a midlevel pace
My business week is scheduled in my calendar, with 70+% of my time alotted for “IPE” activities.
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Names List Whose lives do you want to change? Building a successful financial pipeline begins with inviting others to discover how dōTERRA wellness solutions and the business opportunity can serve them. Knowing the message you want to share helps bring certain people to mind.
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Total
Biz./Sales Exp.
Natural-Minded
Influential
Purpose Need
$/Time Need
current, high school, college, social media
Health Need
Friends: Total
Biz./Sales Exp.
Natural-Minded
Influential
parents, siblings, relatives
Purpose Need
Family:
$/Time Need
Create a list of all the people you can think of. Let your ideas flow. You never know who may be looking for the solutions you offer. Record their names here and organize them by the four types of networks. Search your phone contacts and social media friends for further ideas of who values health, purpose, and freedom. As new people come to mind and enter your life, add them to your Names List.
Health Need
1
2
Review each person on your list for builder potential. Check the columns that best describe them. Then total the checkmarks in the last column. More marks usually means stronger builder potential, though strong builders can be found among those with less checkmarks. Highlight the top 10 prospects with highest totals.
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Cousin Jenn (Yoga)
6
Total
Biz./Sales Exp.
2
Natural-Minded
Influential
Purpose Need
Total
Biz./Sales Exp.
Natural-Minded
Influential
Purpose Need
Health Need
1
Angela Reyes
$/Time Need
coworkers, product or service providers
1
Health Need
Other: Total
Biz./Sales Exp.
Natural-Minded
Influential
Purpose Need
$/Time Need
neighbors, associates from church, school, clubs
Health Need
Community:
$/Time Need
Common Qualities of Successful Builders • Looking for improved health • Wanting improved finances and more time freedom • Seeking more purpose and meaning • Influence (people listen to them and follow their lead) • Values natural solutions and a healthy lifestyle • Business or sales experience and being self-motivated
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Success Tracker Refine your Names List and track PIPES activities with your top prospects.
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Launch Strategy Session
Invited to Build
Committed to Host
Engaged in Cont. Ed.
Set Up Rewards
Wellness Consult
Contact Method
3+
15+
Enrolled
Product Sample Idea(s)
Attended Workshop/1:1
Name
30+ Discovered Health Needs
Track the progress of each individual. The more you engage, the more natural and intuitive the process becomes.
45+
Confirmed
Identify if a product or business approach is best for each person.
Reminders Sent (2)
4
Write down the best way to reach out under “Contact Method” (e.g., phone, text, personal message, email). Invited to Workshop/1:1
3
Fill in this tracker with your top 45 prospects.
First Approach: Product or Business
1 2
Connect, Share, & Invite dōTERRA is a relationship business. The greatest gift you bring to every connection is to truly care. Selling in its purest form is service. You’re a solutions provider—not because you solve problems, but because you empower others to discover ways to solve things for themselves. Connect people to your solutions and share a new kind of healthcare. Paint a picture of self-directed wellness.
Prepare 100 Names
Invite 45
Present to 30+ Enroll 15+
Give People a Reason to Say Yes Distilling your Names List down to your top 45 on your Success Tracker is all about identifying who you feel is ready for an invite. With a solid inviting process in place, as demonstrated below, you can convert invitations to presentations! Effective inviting is the first step to successfully enrolling, and solid enrollments lead to finding builders.
Support 1–3 Builders
Invite to Change Lives You don’t need to be an expert to successfully invite. Be authentic and share experiences that open others up to new possibilities. Rather than deciding what someone can afford—stay curious and invite them to learn more about natural solutions. Your role is to offer options, not to manage the outcome. Discover what matters most to them, what they’re navigating right now, and how you can best serve them in a meaningful way. Imagine you already knew the person would eventually say yes and what you shared would ease suffering in their home. How would you show up? How consistently would you invite? Where would you be today if the person who introduced you to dōTERRA had kept it to themselves? Lead with belief, invite with heart, and remember that you’re offering hope, not pressure.
Make New Connections Get to know people by asking questions. Find common ground. Be relatable. If “what do you do” comes up because you asked them first, you can easily answer with something like this: I work with moms and teach them how to take care of their family naturally using essential oils and other products. OR I work with chiropractors and teach them to create an additional stream of income in their office by sharinghow their clients can live a wellness lifestyle with essential oils.
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1
Reach Out Individually and Authentically
Once you’ve created your Names List, think about each individual and how to best connect with them: in person, text, audio, or personal message through socials. This isn’t about copy/paste mass messaging. Speak from your heart. Be real, casual, and thoughtful. Refer to people by name. Tell them why they came to your mind. Start conversations with something like a recent interaction, shared connection, or appreciation to build warmth and make messages feel personal and conversational. Ask questions to discover needs. Hey, Susie! How are you? How is your family? Catch me up. OR What’s going on in your life? I saw your post about . . . not feeling well. How are you holding up?
2
Connect People to Your Solutions
Next, share why you’re reaching out. Be warm, personal, and specific. Listen for what matters to them, then connect their needs to your product solutions. Don’t share invite details yet. This bridge statement ends with a soft ask, giving people the opportunity to say, “Yes, I’m open.” I’m curious: are you open to natural forms of healthcare? I’ve been using some natural products that have made a big difference for me—especially with . . . .. Would you be open to learning about what’s helped us? I’ve been learning about essential oil–based solutions, and they’ve been a game-changer for our family—sleep, energy, immunity, and reduced toxins at home. Since you’ve mentioned . . . , I wondered if you’d be open to exploring a few ideas. You know how wellness is such a focus right now—eating well, moving more, sleeping better, and reducing toxins at home. Is that something you’re interested in too? What are you already doing with your family? If you’re open, I’d love to share a few simple solutions that are working really well for us. Social Media Post When I retired three years ago, I thought it would feel amazing. No alarm clocks, no deadlines— just peace. But what actually happened surprised me. I found myself sitting around too much, feeling the aches and pains from old surgeries, and slowly losing my sense of purpose. My neck, back, and legs hurt; my energy was low; and before I knew it I just wasn’t myself anymore. I felt anxious, down, and honestly stuck. I knew something had to change. A little over a week ago, I decided to start using some new wellness products to help me feel better physically and mentally. I wasn’t sure what to expect, but I told myself, “If I don’t do something now, this isn’t going to end well.” And I’m so thankful I did! In just a short time, I’ve noticed a real difference—more energy, clearer mind, and I’m even exercising again without pain. The best part? I feel hopeful again. I feel like me again. Friends have said they can see the sparkle back in my eyes, and that means everything! This wellness journey has been a way to take care of me, so I can show up better in every area of my life! Has anyone else been feeling this way? Maybe you’re retired too and just haven’t found something to keep you going. If this hits home, comment “YES,” and I’ll message you. I’d love to share what’s been helping me. Directly message those who interact with your post: Hey, Annie! Thanks for commenting on my post! It felt a little scary to share. Can I ask what’s your biggest challenge is right now when it comes to your health? . . . That sounds frustrating. How long have you been dealing with that? What’s worked? I’d love to see you find relief! Would you open to chatting about some things that may help?
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3
Invite to a Presentation
If they say YES, send specific details about what you are inviting them to (e.g., attending a workshop or having a one-on-one to discover solutions for health concerns). Consider offering two options (e.g., workshop or one-on-one) so they’re more likely to commit. One-on-One I’d love to set up a 30-minute visit to go over your health goals, offer a few tips using essential oils and other natural products, and share some options. If you end up finding things you want to try for you or your family, that’s great. If not, that’s totally okay. Is that something you are open to? . . . Great! Is tomorrow at 1:00 or Thursday evening at 7:00 better for you? Workshop (In Person or Video Call) I’m teaching a short health workshop, and I’d love for you to be my personal guest. It’s at my house Thursday at 7:00, or we can meet together next week. What works best for you? Recorded Presentation I know you said you were interested in (topic). If I sent you access to a recording about that, would you watch it? If they don’t respond, send a follow-up text 2-3 days later. Hey! I’m sure you’ve been busy. Did you see my last text? If you’re open, I can send you the details. If they now say YES, follow the process above. If there’s still NO response, wait another day and then “gift” them a NO and ask a question, opening up a safe dialogue to connect with you about non-dōTERRA topics. Hey, no worries if now isn’t the right time. I didn’t hear back, and that’s totally okay. How are things going with your family? How’s that new grandbaby? Are you just in heaven? This approach closes up the conversation in a way that lets them know that whether they answer yes or no, the relationship matters more than the outcome. It keeps the connection positive even if they say no and leaves the door open. If they are genuinely interested, they’ll circle back and ask for details.
4
Invite to Workshop Follow-Up
If they say YES to the invitation, set expectations for what’s coming next. Great! I’ve got you as confirmed, so I’ll count on you being there! I know things are busy, so I’ll send a text reminder 2 days before and the day of the workshop. I’m so excited for you to learn more and have these answers to draw on! I’m confident this will be so valuable for you! A single invitation and corresponding confirmation isn’t enough. Send 2-3 informative text messages that inspire action as the day and time approach. If they say NO to the invitation: I’m sorry, I can’t make it that evening. No problem! Do you mind if I ask, whether you’re genuinely interested in learning more? Yes, I’m interested. I just can’t make it at that time. What if we set up a time for me to come by and share the highlights from the workshop with you? What time of day works best for you? OR I’d love to invite you to our next workshop! If you’d like, I’ll send you details as soon as I get it scheduled. Is this network marketing? dōTERRA does have the option to earn an income by sharing the products. Because education really helps people get better results, dōTERRA chose a person-to-person model. However, marketing the products isn’t required to use them or feel their benefits.
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5
Discover Health Needs
Sara! I’m looking forward to you attending the workshop next week. It’s made such a difference for me and my family to have support for our health in an easy and holistic way. I want to make sure that what I’m sharing on (day of week) is your health needs and your family’s. What health needs are you and your family dealing with? Here are a few ideas: digestive issues, mood, energy, sleep, immune or respiratory needs, tension or discomfort, seasonal challenges, mental clarity, metabolism, blood sugar balance or hormones. Feel free to mention anything I didn’t list!
6
Remind
The day before the workshop, text: Marco, I'm so excited for you to come to the workshop tomorrow! Not only will you discover what's possible, you'll come away equipped to tackle . . . (name a health issue you've spoken about)! 2 hours before the workshop, text: Tom, when you arrive feel free to park in the driveway or on the street. OR share the Zoom link. If they didn’t attend: Hey Susie, we missed you! I know how much you’ve been struggling with your (health issue you’ve discussed). What was shared in the workshop last night is really relevant to your issue. Here are a couple options I think could be really helpful. We can meet to talk about solutions for your specific struggles, or I can send the recording and then we can connect. What’s best for you? I have sent 3+ personalized invitations and tracked their responses.
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Share and Invite Timeline
Day 1
Day 3
Day 5
Day 8
Day 10
Day 17
Confirm and discover health needs.
Call to remind 2 days before.
Workshop or one-on-one.
Hold a Wellness Consult.
You’re invited!
Share your story or a product experience.
Invite to learn more.
Text to remind 2–4 hours hours before.
Enroll and book a Wellness Consult.
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Present with Clarity After someone says yes to learning more, it’s time to share the message. Here’s where people begin to understand the life-changing solutions that dōTERRA offers. Your role is not to convince people—it’s to clearly present the possibilities and create a space where they can discover how these options will support their health, their family, and their future. Presentations happen in many different ways. Choose what works best for you and what will be most effective with your prospects. When you share in ways that feel authentic, people naturally respond. Duplication happens when others resonate with the message and want to share it too.
Share Anywhere People Gather and Connect
for healthy, empowered living
Do you need safe, effective, and affordable health solutions? YOU HAVE CHOICES
MP
TO M S
N
Essential Oils Pass Through Cell Membrane
NEED S DY’S
BO
ES
SYMPTOMS
Why a new standard of quality? SYNTHETIC FOOD GRADE
• Comprised of hundreds of different compounds, utlilizing complex and versatile abilities.
®
• Work with the body to address issues and root causes on a cellular level. • Affordable. Pennies per dose!
The do-TERRA Quality and Purity Standard
Purpose:
1
Gather people, listen to their needs, and let them play with oils. Make it fun!
2
Focus on needs of attendees. Share top solutions.
Grades of Essential Oils
Most tested. Most trusted. • Plants harvested in their natural habitat • Verified pure; free of fillers and harmful contaminants
= 3 lbs. Peppermint
RE PRODUC
ROOT CAUSE
dōTERRA IS SAFE AND PURE
• Contains natural compounds that are extracted and distilled from plants for various benefits.
Peppermint Leaf Oil Sac
U AT
S
SY
DS
• Enhances wellness
Natural, Effective, and Safe
15mL Bottle
HOW TO USE dōTERRA ESSENTIAL OILS AROMATIC
Scanning Technologies Hand or face scans, provide data-driven health insights and personalized product recommendations
• Extracted from plants • Is safe—benefits without side effects
ESSENTIAL OILS ARE EFFECTIVE
PEPPERMINTMAGNIFIED LEAF
N
• Addresses body’s needs and root causes
and
RO
EE
Natural Approach
ES
ROOT CAUSE
D R ES S ES
R EM A I N
P RO D U C
ET
AN
SYMPTOMS
S
• $6.5 trillion/year spent on global healthcare
AD
• Made from isolated synthetic agents • Side effects (known and unknown)
ME
M
• Designed to manage symptoms
AU S E
Modern Approach
• Are we healthier?
AromaTouch Technique® Hands-on oil application, creates powerful product experiences; focused time for meaningful wellness conversations
PRODUCT (40–50 MIN*)
Natural Solutions
ADDRESSE
Choose your delivery method:
One-on-One Intimate, personalized setting, easy to offer product experiences and tailor conversations to what matters most to them, builds trust quickly
Workshop
TC
how
In-Person Workshop Quality connections, experiential education, strong enrollments
O
where
Your home: Comfortable, intimate, easy to demonstrate products Friend’s home: Trusted setting with warm connections, naturally introduces you to more contacts Juice or coffee shop: Casual, low-pressure—can be noisy and less hands-on Chiropractic or professional office: Credibility with wellness-minded clients Online: Fast, flexible, easy to connect with anyone anywhere—competing distractions
Breathe in or diffuse to: • Open airways • Freshen the air
INTERNAL
TOPICAL
Apply to bottoms of feet or affected areas to target specific needs.
ONLY
CPTG
Drop in water, under tongue, or into a veggie capsule and swallow.* ®
OILS
PEPPERMINT
DEEP BLUE®
• Cooling sensation
• Apply pre/post workout
• Promote feelings of clear breathing
• Use for calm and comforting massage
• Relieve occasional upset stomach when taken interally*
• Apply to muscles after a long day
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
• Use on lower back after heavy lifting
dōTERRA
ON GUARD® • Serves as a powerful immune system support when ingested* • Diffuse to freshen the air
†See individual labels for ingredients, cautions, and instruction for use.
Video Call (e.g., Facebook, FaceTime, WhatsApp, Zoom) Quick and scalable from anywhere, ideal for busy schedules and connecting beyond your local area
• 5 min: Make connections; tell your story (1–2 min).
Share a Video Easy to share, and watch, quick follow-up with a short conversation and clear invitation
• 5 min: Discuss health priorities (pg. 3).
Practitioners Credibility from relationships with wellness professionals, reach people already looking for natural solutions. Social Media Consistent visibility, with simple education and real-life, starts conversations that move offline Vendor Booth Exposure to a new audience, displays and offerings create curiosity, effective way to grow Names Lists and then invite to a presentation.
• 1 min: State intention. • 10 min: Why essential oils; and why dōTERRA (pg. 1). • 10–20 min: Teach essential oils and Foundational Wellness Bundle products (pgs. 2–3). • 9 min: Explain membership options and next steps (remainder of handout). • Serve refreshments and answer questions. • Help guests enroll. * Full script available in the Business Building Guide (pgs. 53–61).
I held my first workshop or one-on-one with help from my upline.
The goal of presenting is simple: help people experience the power of the products. When you share with authenticity, clarity, and consistency, the message resonates with the people who are ready for it. Your upline will support you in your first few presentations. Bring them in anytime you want extra credibility, skills, or support—especially when enrolling higher-level contacts or presenting to larger groups.
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Enroll with Certainty Enrolling is the natural climax of your workshop—the moment people choose to take action and bring solutions into their home. During the presentation, you’ve been listening for why everyone came and what matters most. Now you guide them to the kit or products that best match their needs. Assume they’re excited and ready to begin. Assume they want the best value, not just the least expensive option. Remember, you’re not selling—you’re empowering.
THE CLOSE At the beginning, I promised to show you how to get these solutions into your home. Let’s go over your options. These are the most popular ways to get started—all of which you can get BELOW wholesale! First, the Foundational Wellness Bundle has you covered for gut health and core nutrition. I recommend pairing it with the top essential oils. Some perfectly complement as daily health basics, while others are key to have on hand when urgent needs arise. They’re available individually, or better yet get a deeper discount with the Essentials Foundations Kit that has both!
BOOK WORKSHOPS FROM WORKSHOPS
Or for those of you who, like me, want to get it all, the ultimate lifestyle bundle is the Natural Solutions Kit. From here, you’ll want to look at the top health priorities you wrote down on your assessment and customize your daily routine with one to two targeted solutions to meet your current health needs. This three-pronged approach ensures you’re prepared and equipped to create sustainable wellness!. Show 2–3 kits or bundles that match what you highlighted in your workshop. Share enrollment perks and promos.
Invite attendees to host a workshop of their own. Offer a booking incentive (e.g., dōTERRA oil keychain). During our time together, you’ve probably thought of people you know who would benefit from this same experience. If you’d like to host your own gathering, get with me after. And if you book tonight, you take home this keychain! (Show keychain.) It’s my fav — I keep it with me all the time!
WRAP-UP In-Person Workshop. Thank you for being here. Enjoy some oilinfused refreshments while we come around to answer any questions and help you choose the best way to get started. Feel free to use a reference guide to find solutions you are looking for.
NEXT STEPS
Virtual Workshop: Thank you for joining tonight. The person who invited you will reach out within 24 hours to answer any questions and help you choose the best way get started and can help you find solutions you may be looking for in a reference guide so you can choose the best way to get started.
Connect with each individual at the end of the workshop or within 24 hours over the phone or in a video call. I’d love to hear what stood out most to you from the workshop! Tell me about your top health priorities and what you want to focus on now? . . . Based on what you’ve shared, I would start with. . . . How does that sound? . . . Great—let’s get your account set up and get these on their way to you! Use the Link Generator in your Back Office to create links and QR codes that take people to prebuilt carts, making it easy for them to add any additional products and input their information and payment.
BOOK THE WELLNESS CONSULT Okay, the last thing is to schedule your Wellness Consult. We’ll open your box together and make sure you know how to maximize your products and membership, earn free stuff, and ensure you’re getting results from day one. Your package should arrive in ____ days, so how is next Wednesday at 1:00pm or Thursday evening after dinner? Give two options and schedule based on shipping timeframe.
Common Concerns • Not sure where to start: What’s your top priority right now? . . . Based on that, I would start here. OR What budget do we need to work within as you start your wellness journey? I want this to be sustainable for you. • Financial concerns: If finances weren’t a concern, is this something you’d want to move forward with? If yes, Would you be open to earning your products by hosting a workshop? Explain how the Fast Start bonus could help pay for their orders. • “I need to think about it”: I understand. Is there something specific you’re thinking through? Why don’t you sleep on it, and I’ll follow up with you tomorrow? Set a time. • Spouse concerns: I understand. What do you think might help expand his vision? What do you think he’ll say? If he says yes, would you like to move forward? . . . Great—talk with him tonight, and I’ll follow up with you tomorrow. When works best to connect?
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Find & Launch Builders Business partners are vital to building a thriving business. Builders can be found among existing customers. Many start out as product users or share with just a few others. With help and support from your upline, strive to find a few key builders. Set a goal to find three during your first 30–90 days. Statistically, one to three out of every 15 are interested in building a dōTERRA business sooner or later. When your team members enroll others who choose to build, more lives change and your team grows!
Identify Potential Builders
Refer to your Names List (pgs. 8–9) and note those with the most tally marks or to your Success Tracker (pg. 11) for those you marked for a business approach. Ask yourself, “If I could work with anyone, whom would it be? Who will I work best with? Who would bring the kind of commitment and action that matches or exceeds the pace I’ve set to reach my goals?” Identify your top 5 business prospects. Fill in those names below, along with the best way to approach and connect.
Potential Partners Business:
Best Approach:
Product, Business, Impact
Best Way to Connect: 3-Way Call, Meal, Date Night
Invite to Learn More Now that you’ve identified those whom you would love to share the dōTERRA business opportunity, with the next step is to invite them to a presentation. This can be done at the end of a workshop or as a standalone invitation.
End-of-Workshop Invite There are three ways I support people on their dōTERRA journey. The first is to help you learn how to use your products through conversation and education, and share the same opportunity with those you know The second way is to help you get your products paid for and maybe even earn some fun money by sharing dōTERRA with those you love. Invite to host a workshop (pg.15). And the third way is for those who say, “I know the value of multiple streams of income, I'm passionate about natural health, and I'd love to create a part-time business from home, sharing these messages.“ If that's you, come see me after the workshop! -- see if that fits!
3 Way Invite
Hey ____, I’ve started something new, and I’m really excited about it! I thought of you and would love to hear what you think. Are you open to a quick 30-minute chat this week to hear what I’m doing and see if it could be a fit for you or someone you know? If yes, provide time options for a digital or in-person meeting on video call or in person. Find what works! Awesome. Does (day/time) or (day/time) work better? Video call or in person? And I’ll have my business partner join us to help answer any questions. I’m excited to share with you! I’ll see you at (time) on (date) on Zoom OR at (location)!
One-on-one Invite
Hey ____, I’m starting a business, and I’m so excited about the income I’ve already been able to earn and what’s now possible OR excited about the time flexibility it allows OR excited about the impact the company is making in developing countries (they’ve been recognized by the UN for it!) OR excited about the community of likeminded people I get to work with and the difference these leaders are making. I thought of you because . . . (e.g., you have such a gift for serving people OR you’ re a natural leader OR I know you’re passionate about natural health). Would you be open to meeting for 30 minutes to learn about what I’m doing?
I’ve identified 3+ builder prospects, and with my upline I’ve created a plan to reach out to each person. I’ve scheduled conversations with prospects who said yes.
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Share the Vision
1
Present in a one-on-one or group setting.
3
Enroll (if not already).
2
Invite qualified prospects to become business partners.
4
Provide a Launch guide and book their Launch Strategy Session.
• 2 min: Share what it takes to do this business (pgs. 4–5). • 2 min: Introduce the compensation plan (pgs. 6–7). • 4–5 min: Envision and choose a path (pgs. 8–9). • 5 min: Share and invite to take next steps (pgs. 10–11). • Q&A: Anything else they want to know? *Full script available in the Business Building Guide (pgs. 88–90)
PRESENT
& EN
for healthy, empowered living
Do you need safe, effective, and affordable health solutions?
ROLL
YOU HAVE CHOICES P RO D U C
N
Essential Oils Pass Through Cell Membrane
RE PRODUC
ES
SYMPTOMS
ROOT CAUSE
dōTERRA IS SAFE AND PURE Why a new standard of quality? SYNTHETIC FOOD GRADE
• Comprised of hundreds of different compounds, utlilizing complex and versatile abilities.
®
• Work with the body to address issues and root causes on a cellular level. • Affordable. Pennies per dose!
The do-TERRA Quality and Purity Standard
Grades of Essential Oils
Most tested. Most trusted. • Plants harvested in their natural habitat • Verified pure; free of fillers and harmful contaminants
= 3 lbs. Peppermint
U AT
RO
DS
• Enhances wellness • Is safe—benefits without side effects
• Contains natural compounds that are extracted and distilled from plants for various benefits.
Peppermint Leaf Oil Sac
D R ES S ES
• Extracted from plants
Natural, Effective, and Safe PEPPERMINTMAGNIFIED LEAF
N
• Addresses body’s needs and root causes
and
S
EE
Natural Approach
ES
ROOT CAUSE
NEED S DY’S
AN
SYMPTOMS
ESSENTIAL OILS ARE EFFECTIVE
AD
• Side effects (known and unknown) • $6.5 trillion/year spent on global healthcare • Are we healthier?
BO
M
• Designed to manage symptoms • Made from isolated synthetic agents
S
Modern Approach
ADDRESSE
Conduct Launch Strategy Sessions using this guide. Invite new builders to begin sharing and inviting right away.
Natural Solutions
R EM A I N
R
NVITE
SHA
E
&I
TO M S
Launch Your Builders
MP
I enrolled my first builder.
• 2–5 min: Talk about why dōTERRA (pg. 3).
SY
Focus on needs of attendees. Share how the opportunity can work for them.
• 2–5 min: Learn about their situations. Discuss buckets versus pipeline (pg. 2).
ET
Gather people, listen to their needs, expose them to the dōTERRA opportunity.
• 1 min: State intention.
ME
Purpose:
• 2–5 min: Connect and tell your biz story (1–2 min).
AU S E
BUSINESS PRESENTATION (20–30 MIN*)
TC
— Tony Robbins
People choose the dōTERRA opportunity for different reasons. Some come for the added income, and others for the mission. During an opportunity presentation, focus on what matters to them. Knowing their desires helps you connect their goals to dōTERRA solutions. Let the pages of the Build guide direct the conversation.
O
“In order to influence someone, you need to know what already influences them.”
15mL Bottle
HOW TO USE dōTERRA ESSENTIAL OILS AROMATIC
Breathe in or diffuse to: • Open airways • Freshen the air
Essential Launch Skills:
PEPPERMINT
• Apply pre/post workout • Use for calm and comforting massage
• Relieve occasional upset stomach when taken interally*
Drop in water, under tongue, or into a veggie capsule and swallow.* ®
• Apply to muscles after a long day • Use on lower back after heavy lifting
dōTERRA
ON GUARD® • Serves as a powerful immune system support when ingested* • Diffuse to freshen the air
†See individual labels for ingredients, cautions, and instruction for use.
REWARDS
DUPLICATION CYCLE
B
U
DEEP BLUE®
• Cooling sensation • Promote feelings of clear breathing
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
MIT TO
D
N
IL
O
I walked a new builder through this guide in a Launch Strategy Session.
ONLY
CPTG OILS
CO M
to product and business presentations. * INVITE TEACH & ENROLL product and business presentations. * FOLLOW UP with Wellness Consults and ongoing care. * LAUNCH & SUPPORT builders. *
INTERNAL
TOPICAL
Apply to bottoms of feet or affected areas to target specific needs.
GE
T
Weekly Strategy Check-Ins Help Builders:
This weekly interaction also helps you consistently learn how to best support. When the time is right, introduce them to the Business Building Guide (BBG) as a key training resource to refer to throughout their dōTERRA journey.
O
M
MIT
OS
T
C
• Get set up for success for the days ahead. • Feel connected and supported. • Celebrate wins (e.g., shares, invites, enrollments, workshops, and new builders)!
TO H
The 5 Conversations Repeat. Refine. Multiply.
+For those who prefer a more casual approach to sharing and earning, give them a Share guide and talk about options for referring and hosting.
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Nurture Your Customers Seek to serve the needs of your customers. Help them create positive experiences as they discover how to use the powerful dōTERRA solutions they now have at their fingertips. Do so in a highly personal way, especially as they begin. The more they hear your voice, the better. Your goal is they learn how to find solutions and solve things themselves. Investing in their success early is what makes for loyal customers. And customer retention is the lifeblood of your financial pipeline.
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3 days later
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2 days & 2 hrs before
W
At enrollment
Show up until curiosity turns into necessity.
Wellness Consult • Schedule it for shortly after products are set to arrive. • Send a reminder text the day before and morning of. • Meet in person, via phone, or over Zoom. Record if it serves.
1 Lifestyle & Wellness Plan Provide a Live guide (print or digital). Have them rate themselves (pg. 3). Go through the guide. Highlight reas that relate to where they rated themselves lowest (pgs. 4–20).
• Take notes; track details and any health priorities. • During the consult, offer a sample of VMG+ or MetaPWR Advantage to try. Discuss usage tips.
3 Rewards
2 Wellness Plan Help them create their daily Wellness Plan (pg. 21). Go over their products—the why, how, and when to use them. Answer any questions. Tie their products to their health priorities and goals. Invite them to create their wish list. Share a few favorites. Answer any questions (pgs. 22–23). Brainstorm their 90-day plan and next three months’ orders.
Get them excited about receiving wellness at the best price with dōTERRA Rewards (pg. 25). Help them log in to set up or adjust their Rewards orders. If they received the dōTERRA Rewards samples with their enrollment order, go over how to use them.
Resources Recommend your favorite reference guide/app. Offer as a gift for setting up a Rewards order. Go over support resources (pg. 27).
Customize Your Wellness Plan NUTRITION & DIGESTION
MOVEMENT & METABOLISM
REST & MAN AGE STRESS
■ dōTERRA Serenity
Invite to continuing education and a customer community.
®
■ EO Mega +
■ VMG+
®
®
Show how and why to use their Refer-a-Friend link.
■ Deep Blue Family ®
■ dōTERRA ■ Lavender ®
Balance
■ dōTERRA PB Restore
®
®
and PB Assist+
■ dōTERRA
Terrazyme™
■ Turmeric Family
■ Copaiba Family
■ InTune Family ®
■ dōTERRA Fiber
■ GX Assist
■ MetaPWR Family
■ DigestZen Family
■ RevitaZen™ Family
■ MetaPWR Metabolic Blend
®
®
®
■ Kid’s
®
22
Collection
®
Family
■ dōTERRA Emotional
®
Aromatherapy Kit
Invite them to host or build. Book a presentation.
Set a date and time for a one-week check-in. This isn’t a texting conversation. Secure appointment before concluding a consult: Before we hang up, let’s get something on the calendar for your one-week check-in. Text to remind 2 days and 2 hours before.
22
Structure for Growth The main focus as you launch your business is to enroll, engage people in dōTERRA Rewards, and help others do the same. Everyone you enroll is automatically placed on the frontline of your organization. When and where to change a placement is best discovered as you connect and care for your new enrollees. Then you can make more informed decisions as you structure your team. Some people choose to build right away, while others take time to move beyond being a customer—and most will simply remain customers.
Placement Tips • Place each person where they’ll best thrive and be supported. Choose long-term vision and success over short-term needs. • The pace of building your team structure varies depending on when your builders engage. Some start with one builder and grow from there, while others may begin with three because of a larger network or existing relationships. • As you enroll new members, you might consider placing some under committed builders who actively enroll and support their teams. Helping strong builders reach their goals ultimately helps you reach yours. • Always keep enrollership of your enrollees until it makes sense to transfer their sponsorship to another builder for rank advancement, and long-term building strategies. Enrollership may only be changed once.
How to Move a Wholesale Customer (WC) • A WC can be moved once anytime. Place with those they know, live close to, or with whom they could have synergy.
How to Move a Wellness Advocate (WA) • The enroller can request a sponsor change anytime prior to that WA first sponsoring anyone. Once they sponsor someone, they need to be moved that month. • If a member upgrades to a WA and enrolls their first enrollment of 100+ PV, their enroller can request a sponsor change in the month WA upgraded and enrolled someone.
Understanding Roles
• To change a sponsor: Back Office > Team > Sponsor Changes
how
Enroller • This person brought the enrollee to dōTERRA (Whose contact is it? Who invited them?)
• For questions, refer to: Team Tab > Placements in your Back Office •T o request moves and other support, email: placements@doterra.com • For strategy support, contact the dōTERRA business line: 801-370-2140
• Receives Fast Start bonuses on their new enrollee’s purchases for their first 60 days after their enrollment. • Enrollee counts for enroller’s rank advancement (one per leg). • The enroller can change a new enrollee’s sponsor and enroller once anytime. Level 1: Business Partners
Sponsor • Person under whom the enrollee is directly placed (also referred to as their direct upline). • Benefits from Power of 3 and Unilevel bonuses.
Level 2: Builders & Sharers Level 3+: Customers
• Assists with the Wellness Consult and other follow-up needs, depending on arrangements made.
Customer • Wholesale Customer • Best placed for volume • Can use Refer-a-Friend and earn dōTERRA Dollars, whether they order or not
Sharer
Builder
• Wellness Advocate who casually enrolls others
• Wellness Advocate who actively enrolls others.
• Placement can affect upline rank and volume for bonuses, based on placement
• Deliberate placement for upline rank and volume
• Maintains a 100+ PV Rewards order to qualify for commissions.
• Maintains a 100+ PV Rewards order to qualify for commissions.
• Looking to grow a business and earn income
I earned my first Power of 3 $50 Bonus.
I earned my first 20% Fast Start Bonus.
I earned my first Power of 3 $50 Boost.
I earned my first 10% Fast Start Bonus when my downline enrolled someone.
23
We use natural solutions, we share natural solutions, and we teach others to do the same. Justin Harrison Wellness Advocate, Master Distributor
v10
© 2026 dōTERRA Holdings, LLC. All rights reserved. All words with trademarks or registered trademark symbols are trademarks or registered trademarks of dōTERRA Holdings, LLC.
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