massive color: a saturation proposal for the shrinking city

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Color Hierarchy: Cars

Operating between the permanence of a house and the impermanence of clothing, car companies unveil new hues each year, but the colors rarely change drastically. Only susceptible to the most prolific of color trends (like mid-90s turquoise), car colors have evolved since Henry Ford’s decree, but still reside in the realm of safe saturation.

Right : 2008 Ford Car color s. Above: Impor ted car s awaiting transpor t at the Por t of Richmond, California.


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