Dor Cohen - Spatial Experience Design Portfolio

SELECTED WORKS

DOR COHEN. 2023

COVER IMAGE

DIGITAL REPRODUCTION OF THE CITY (1971) BY REMO BUTI

CONTENTS

Lacoste S/S23 Bloomingdale’s Living Shenzhen Mirage Players by Penthouss

More projects available at: dorcohen.editorx.io/portfolio

LACOSTE S/S23

Virtual Reality

Commercial

Immersive

Designed to foster a strong sense of community and shopper loyalty among Le Club Lacoste and UNDW3 (Web3) members, the S/S23 virtual store takes the fans beyond the physical world. Upon entry, shoppers are greeted by a beachside, symbolized by a stroll through the iconic crocodile mouth that showcases Lacoste’s latest summer collection. An elevator ride takes customers to an outdoor pool-deck area where even more products are showcased. The virtual store’s captivating scavenger hunt takes visitors to a VIP space, accessible only to Le Club Lacoste and UNDW3

members, Lacoste’s web3 community. Each physical garment in this collection includes a digital twin and an augmented reality (AR) feature, accessible through a simple QR code scan. These experiences are the epitome of spatial design, storytelling, e-commerce and 3D technology as they revolutionise the way customers shop, interact with products and how fashion brands build loyal relationships with their customers.

VIRTUAL STORE EXPERIENCE

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CROCODILE ENTRANCE HALL

POOL PARTY

LACOSTE S/S23

USER JOURNEY

THE SPACE 3

Crafting a virtual haven for the Summer-Spring 2023 Collection, Lacoste’s digital space encapsulates the allure of a French summer through three distinctive areas. The French Riviera Promenade mirrors the coastal serenity, while Pool Party Chic and Sporty Coastal Vibes embody chic elegance and dynamic sportiness. An exclusive underwater room awaits loyal patrons, offering previews and gamified experiences. Goals encompass an immersive French summer experience, interactive engagement, and loyalty program exclusivity. providing an unforgettable digital shopping journey for all.

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SUMMER POOL PARTY FLOOR PLAN 1. ENTRANCE A unique and memorable one, as users walk on the beach between the sun beds and striped parasols before entering the giant crocodile through its mouth. This sets the stage for a fun and immersive experience from the start.

2. THE RIPPLE The fashion showroom that showcases Lacoste's latest spring/summer collection of 2023. The light blue French villa-inspired design adds an elegant touch to the shopping experience, and the easy-to-navigate layout makes it simple for users to browse and purchase their favorite items.

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THE FLOW

1

ENTRANCE

2

RIPPLE SHOWROOM

3

THE LIFT

ENTRANCE

RIPPLE SHOWROOM

THE LIFT

5

4

POOL PARTY

5

TOKEN-GATED SPACE

POOL PARTY

BACK TO THE LIFT

TOKEN-GATED SPACE

USER 1 USER 2

1 3. SEE-THROUGH MATERIALS The virtual store surrounds by stunning views of the Mediterranean sea, adding a touch of natural beauty to the shopping experience.

SUMMER POOL PARTY FLOOR PLAN 5. ROOF-TOP POOL PARTY

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6. TAIL SLIDE The crocodile tail-shaped water slide located in the back of the virtual store provides an exhilarating experience for users, adding a fun and playful element to the overall design.

7. THE JUKEBOX The pool party features a jukebox that allows users to choose the music played in the background, adding an element of personalisation to the overall shopping experience.

For those looking to take a break from shopping, the pool party is the perfect spot. Users can enjoy stunning views of the French Riviera while listening to their favorite tunes, as they have control over the music played for a fun and memorable moment.

8. VISUAL MERCHANDISE The virtual store features windows that offer stunning views of the Mediterranean sea, adding a touch of natural beauty to the shopping experience.

BRIEF UNPACKING DECK

LACOSTE S/S23

UNDERWATER TOKEN-GATED ROOM

PERSONAL

LISATION INTERACTIONS

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VISUAL MERCHANDISE

BLOOMINGDALE’S HOLIDAY

Virtual Reality

Commercial

Immersive

Cutting-edge technology is walking hand in hand with leading fashion brands to present an everchanging presentation in one of the most competitive industries in the world. This multi-space experience consists of 5 unique spaces, each communicating its own story including a collaboration with Warner Bros. Studios featuring a dedicated space for the upcoming Wonka film. The experience is made even more magical with the presence of a treasure hunt providing an interactive and engaging atmosphere. This virtual store was developed to enhance user experiences,

excite new customers and expand the brand presence to new digital platforms. This immersive shopping experience allows customers to explore and discover new products in a unique and interactive way. It is a new way of telling your story and creating a lasting impression. These experiences are the epitome of spatial design, storytelling, e-commerce and 3D technology as they revolutionise the way customers shop, interact with products and how fashion brands build loyal relationships with their customers.

VIRTUAL STORE EXPERIENCE

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BEST GIFTS EVER

THE BEAUTY BAR

WONKA ROOM

BLOOMINGDALE’S HOLIDAY

A virtual store consists of two distinct spaces: Wonka Wonderland the Gifts Gallery. The Wonka room to entice with its magical whimsy (in collaboration with Warner Bros.), while the Gifts Gallery offers a diverse, easy-tonavigate array of gifts. Goals include immersive and engaging user journey, diverse product showcases, and gamification integration. Key features encompass highquality and value visuals, and exclusive branding. Set for a mid-November launch, this project embodies the holiday spirit, reflecting Bloomingdale’s excellence while delivering an unforgettable digital shopping journey.

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FLOORPLAN

VIBE AND FEEL MOODBOARD

BLOOMINGDALE’S HOLIDAY

VISUAL MARCHENDISING

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BRAND IDENTITY

INTERACTIVITY

LIVING SHENZHEN

Technology

Urbanism

Installation

Experience

Living Shenzhen’s purpose is to provide an innovative tool for urbanscape planning, a method that uses local observation in order to conceive the authentic identity of a place for the benefit of its community. The aim of the project is to overlay multiple personal perspectives on the planning process to ensure a fitted, wellthought urban environment.

The city will be a social petri dish where life’s ritual will diffuse into an innovative representation of the city itself. In this parallel map, the urban reality and

the individual/autobiographical perceptive experience dwell in parataxis as in the disjointed dual-vision of Aldo Rossi’s ‘La Città Analoga’ (1976).

The main component is the experimental use of eyetracking. The research involves multiple participants that will share their daily use of the city and its architecture through wearing a pair of smart-glasses that will allow to record and capture the user’s vision.

Relying on the footage, from locals and visitors alike, while exploring the city, our system will provide a

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EXPERIMENTIAL PARTICIPANTS AND COLLECTED FOOTAGE

LIVING SHENZHEN

new method of reading the city. This approach will permit a top-bottom-top mechanism, which enables a professional initial foundation, following a personal perspective input manifesting into an educated planning output. Living Shenzhen is a proposal for two outcomes: a method and a map, a dual-faced platform that will represent Shenzhen, which will be the first city to be analyzed in this way. With the help of this device, we will be able to identify what matters to the city’s users leading to a potential breakthrough in the urban planning process.

Presented at the UABB- Shenzhen Hong Kong Biennale 2019 “Eyes of the City”, curated by Carlo Ratti.

In collaboration with Warehouse of Architecture and Research

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FIRST DESIGN SUBMISSION

LIVING SHENZHEN

463

725

300

725

300

725

300

725

1236

466

412 200 412

412 200 412

412 200 412

412 200 412

612

390

1236

300

3700

2100

390 200 412

1000 TO THE ELECTRICAL SOCKET

AUDIO TRACK SCHEME ELECTRIC TRACK SCHEME (11 TV SCREEN)

250

AUDIO TRACK SCHEME

AUDIO TRACK SCHEME

ELECTRIC TRACK SCHEME (11 TV SCREEN)

ELECTRIC TRACK SCHEME (11 TV SCREEN)

ELECTRIC TRACK SCHEME (5 SPOTLIGHTS + 4 STRIPLIGHTS 3m)

ELECTRIC TRACK SCHEME (5 SPOTLIGHTS + 4 STRIPLIGHTS 3m)

300

TO THE ELECTRICAL SOCKET

300

464

464

300

400

300

300

464

2773

3698

1236

300

1236

466

300 3703

250

725

300

6100

250

ELECTRIC TRACK SCHEME (5 SPOTLIGHTS + 4 STRIPLIGHTS 3m)

ECT TITLE: MEMBERS:

18_EyesStreet_PaoloSantiWAR Living Shenzhen G. Corbo / J. Costanzo / V. Guerrisi / P. Santi

CODE: PROJECT TITLE: TEAM MEMBERS:

SCALE: DATE: DESIGN CONTENT:

1:50 2019/09/20 Section 1

CODE:(Shenzhen) Bi-City Biennale of Urbanism\Architecture PROJECT TITLE: 7th Edition - 2019 TEAM MEMBERS: “Eyes of the City” Exhibition

18_EyesStreet_PaoloSantiWAR Living Shenzhen G. Corbo / J. Costanzo / V. Guerrisi / P. Santi

18_EyesStreet_PaoloSantiWAR Living Shenzhen G. Corbo / J. Costanzo / V. Guerrisi / P. Santi

SCALE: DATE: DESIGN CONTENT:

SCALE: DATE: DESIGN CONTENT:

1:50 2019/09/20 Section 2

Bi-City Biennale of Urbanism\Architecture (Shenzhen) 18_EyesStreet_PaoloSantiWAR CODE: 7th Edition - 2019 PROJECT TITLE: Living Shenzhen “Eyes of the City” Exhibition TEAM MEMBERS: G. Corbo / J. Costanzo / V. Guerrisi / P. Santi

2019/09/20 Axonometric descriptive scheme

SCALE: DATE: DESIGN CONTENT:

1:50 2019/09/20 Section 3

SECTIONS

Bi-City Biennale of Urbanism\Architecture (Shenzhen) 7th Edition - 2019 “Eyes of the City” Exhibition

DETAILED ISOMETRIC VIEW

Bi-City Biennale of Urbanism\Architecture (Shenzhen) 7th Edition - 2019 “Eyes of the City” Exhibition

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Insert design proposal here

VISUALISATION SCALE: DATE:

2019/09/20

Bi-City Biennale of Urbanism\Architecture (Shenzhen) 7th Edition - 2019

LIVING SHENZHEN

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INSTALLATION ON-SITE DECEMBER 2019 SHENZHEN CHINA

MIRAGE

Virtual Reality

Architecture

Experience

Mirage is a practice that combines architectural visualisations with a virtual reality experience. It is a tool expressing built and speculative architecture on any scale. Mirage features 360-degree renders with a dynamic focal point, allowing an immersive experience. It focuses on interior spaces and offers photo-realistic images for architects, interior designers, artists, stage designers and entrepreneurs in a virtual space that makes dreams come true. Mirage also consists of a research branch that explores tradition, futurism and culture through immersive boundless

visualisation that celebrates architecture and design artefacts with vivid imaginative stories. Utilizing immersion as a flexible, future-proof and effective tool to communicate ideas. This project was influenced by the new reality the pandemic cast upon us and was an effort to break the limits of our own habitats to allow fantasy to lift our spirits.

As the novelist Ernest Cline said: “Going outside is highly overrated.”

ARCHITECTURAL VISUALISATIONS

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MIRAGE

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F51 BY WALTER GROPIUS

NOGUCHI COFFEE TABLE BY ISAMU NAGUCHI

MIRAGE

MARCH

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FEBRUARY

JANUARY

PLAYERS - BY PENTHOUSS

Spatial Design

Consultancy

3D Design

Players, the solo exhibition by Penthouss at Inter.pblc gallery in Copenhagen Denmark, is an installation of swings conceived site-specifically for the gallery. Often involving one rider and one pusher, the swing motif has historically denoted collaboration, trust, and the building of interpersonal relationships. PH’s swings draw from the worlds of competitive horse riding and adult entertainment, questioning how sport, sex, and play offer frameworks through which to envision collective social harmony while also mirroring the routines, rules and power dynamics of the modern

workplace and the roles we are all taught to play from childhood - as individuals, but also as team players in a broader, societal body. This commission included structural consultancy and 3D development for spatial design and production procedures required by the artist.

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PERFORMANCE PHOTOS BY BRIAN KURE

3D TECHNICAL RENDERS

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