Everything starts from our stores
Dorabella is about being stylish with flair!
It appeals to a dynamic, youthful audience who are fashion-conscious. The Dorabella product catalog includes knitwear, jeans, shirts, and all other items for women’s clothing.
Offline advertising supports the stores, giving them shine and prestige in the most beautiful squares of Italy or in the most suggestive locations that associate emotions and moments with the brand.
Over time and space, numerous figures have helped us grow, making our Brand Awareness strong and solid! Through printed media, advertisements, and testimonials, Dorabella has established itself in the market, opening the doors to the world of success!
In an increasingly fast-paced world, salessupporting lookbooks and catalogs are becoming digital, accessible everywhere, at any time, ready to be shared and updated at any moment. Collections to discover in a world in progress.
Every new opening is an event and is recognized as such by unique special promotions, guests, and plenty of hype that always precedes, inevitably, our arrival.
It accompanies, influences, and completes purchases. Our in-store radio branded Dorabella broadcasts a continuous flow of music and commercials dedicated to ongoing promotions.
Style tips, giveaways, store updates... Cross-media activities act as a bridge between our stores and online presence: providing a multimedia experience to every customer who wants to discover our items online, explore them in-store, and stay up-to-date with the world of Dorabella.
Attention to detail reigns supreme: the positioning of a product, the care in its display, and its placement relative to others are never random. Strategy and emotions, reason and heart merge to bring our stores to life.
The shopfront is our window to the world. We tell who we are in a glass case, in a maximum of 30 seconds of passing by. The most purely commercial part is always up-todate, impactful, and guaranteed through monitors and videowalls that communicate with the outside world every time there’s a reason to step inside.
The shop windows communicate our identity and support commercial activities: Sales, Mid Season, Special Promotions... each one has its best spot!
The marble flooring, in addition to reflecting the lighting to create atmosphere, adds luster and prestige to every product.
Warm lighting achieved through careful study enhances the shopping experience and puts our customers at ease.
The materials used blend together to enhance the shopping experience. From walnut wood furnishings to bronzed iron accessories, everything comes together to create an elegance that is never ordinary.
The fitting rooms are designed to provide maximum comfort in the shopping experience. The lighting, spacious rooms, and mirrors invite relaxation and well-being, essential characteristics to complete the purchase.
In anticipation of the new opening, once confirmation and the DWG are received, we will send a new image that will essentially remain faithful to the structure but will be enhanced and perfected to make it increasingly high-performing.
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