NID Graphic Design Semester 1 Document

Introduction Into Design

Semester One Document Dony Jose S2001101 M.Des Graphic Design

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Semester Doc

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Semester Doc

Semester One Document

Semester 1 Jury Document Presented By Dony Jose S2001101 M.Des Graphic Design 20 National Institite of Design Ahmedabad

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Acknowledgement

Acknowledgement The course has been an eye-opening time for me. It was an enriching and delight full experience. It has helped me to gain a new perspective towards design and also helpaed me to strengthen my

skills. I had these preconceived ideas in my mind about the design

this module has opened my mind. This year was a very tough year

for everyone because of the covid-19 and lockdown. We were going

through an unusual year of uncertainties and problems. Because of lockdown traditional classes were not happening and the Faculties and administration of NID have done their best to situation normal.

I like to thank the faculty for their support and immense patience

to push each student to bring out their full potential. I’m extremely

grateful to our discipline faculty Dr. Tridha G, Mr. Tarun Deep Girdher,

Mr. Jagadish Kumar, Dr. Nanki Nath Mr. Bharat Suthar, and Mr. Yogesh Patil for having faith in me and guiding me. I would like to thank every faculty for who has shared their experiences, knowledge, and has given their feedback and guidance throughout the first semester.

I would also like to thanks my parents and batchmates for supportive and helpful and encouraging.

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Content

Contents

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Contents

Introduction to Visual Design

02 Design Process

04 Typography

06 Production Process - 1

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Fundamentals of Design

03 Science and Liberal Arts

05 Image Making

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Introduction Into Design

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Introduction Into Design

Introduction to Design Duration 1 week

Anchor Faculties Balaji Rangarajan Aarti Srivastava Nijoo Dubey

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Introduction to Design

Introduction to Design Objective

To introduce ‘design’ and provide the students an opportunity to understand the historical perspectives, contemporary

thoughts, and trends in design from a broader perspective. Also, sensitize and orient them towards ‘design thinking’ and ‘design as a profession’.

About the course

Introduction to Design in the first module, where a series of

speakers from various disciplines gave us presentations about their field. As we got a deep insight into how design works and also how a designer works, this was an extremely educational

way to begin the semester. Design evolution and relevance and the different perspectives in which different designers worked were also covered.

Learning

This module gave me a new perspective on design and helped me to break all the stigma that I have thought about design.

The module also taught me that every design discipline is

interconnected. It also gave me an insight into how designers approach a design problem, process, and come up with the solution. The module gives a clear idea that design is a vast ocean of opportunities.

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Introduction to Design

Speakers Amit Gulati | founder- Incubis Consultants

Pravinsinh Solanki | Faculty Furniture and Interior Design Sep 15, 2020

Suresh Eriyat | founder-Studio Eeksaurus

Dhiman Sengupta | Discipline Lead Animation Film Design Sep 16, 2020

Surdhir Sharma | Founder -INDI design

Swagata S Naidu | Discipline Lead Ceramic & Glass Design Sep 17, 2020

Sonam Tashi Gyaltsen | Founder -Echostream Tridha Gajjar | Discipline Lead Graphic Design

Swasti Singh Ghai | Discipline Lead Textile Design Sep 18, 2020

Anurag Rana | Leela Design studio

Ranjit Konkar | Discipline Lead Product Design

Shrinkhala Aren | Discipline Film and Video Design

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Introduction to Design

Assignment 1

Based on your own understanding and the experience/ insights that you gathered from the course(through the

guest lectures, discussions, audio visuals) articulate and represent your ‘thoughts on Design’, visually, as a poster

(hand made or digital, as you wish) with a one liner slogan or a metaphor.

Thought and Process

The poster is a combination of my thought and realization The

idea

in

for

the

the

past

week

came

to

with

after

the

the

module. class.

How teamwork is part of design. Design is not a single man’s

game instead it a team game. Behind every great design,

there are a lot of hands that work behind it. In this poster design, I tried to show the hand that comes together to make the design happen. Each hand in this illustration is a different department of design that comes together in each step of the process.

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Introduction to Design

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Introduction Into Design

Assignment 2

In this assignment, we were asked to choose a household object of Indian Origin and do research on it. The research

should include functionality, form, material, process, and involves in the making of the object and the larger impact

of the object on the environment. Articulate into a writeup.

Kindi An object well-designed Kindi is a vessel/pitcher that is used in southern India

especially in Kerala. Kindi is made out of copper, brass,

bronze, and silver. Kindi has a unique shape that helps us to utilize water in a very effective manner. Kindi is used mainly used for washing hands and feet in the olden

times. Kindi used to place in the entrance of the house for guests to wash their hands and legs before entering the house and

also that visitors can wash their hands after meals. The design of kind helps to reduce the wastage of water.it

also plays a significate role in the Hindu religion it’s used

by Hindu priests for poojas and wedding ceremonies.

Kindi has three main parts Kuzhal(tunnel), Vaya (mouth or the opening) Bharani (base). Due to the tunnel, the water can be access effectively without less effort. Kindi uses

gravitational force to make the water flow. While using a

Kindi the user never touches the water inside the Kindi, so that water never gets contaminated. Kindi is a modern

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Introduction Into Design

version of the Kamandalu. Kindi is not just a decorative item instead

it’s a well-designed and thoughtful object. The kindi in my house is a gift that was given to my grandmother by her family at the time of marriage. It used tradition back in

times to gift kindi and other kitchen utensils to the bride.

There is a ceremony called 11 Mathuramkoduppu11 similar to a Bridal shower at the time a small kindi is used for the

Mathuramkoduppu ceremony. Kindi there for plays a very important role in the cultural, religious, and functional

object. The use of kindi differs from person to person. Due

to the innovations, people are forgetting about this object that used to part of the culture.

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Introduction Into Design

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Introduction Into Design

Fundamentals of Visual Design Duration 6 week

Anchor Faculties Kaushik Chakraborty

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Fundamentals of Visual Design

Fundamentals of Visual Design Objective To sensitise and orient students towards visual skills through observation, experience, perception and representation. To sensitise and orient students

towards visual meaning through understanding of form, color, content and context.

About the course The Fundaments of Visual Design module was

separated into 3 parts Drawing, Colour & Composition. In the Drawing module, We worked on

Human Studies, Perspective, and Nature Study. In

the color module, we worked on our color wheels,

tints, shades, and how two colors interact, and how color can be used in the design. The composition

module was mostly about the principles of Gestalt and how to convey movement through dots, lines, and shapes.

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Fundamentals of Visual Design

Course Anchors Drawing Module

Colour Module

• Suman Chowdhury

• Prahlad Gopakumar

• Dr Ritesh Kumar

• Kaushik Chakraborty

• Dr Ritesh Kumar

• Priyanka Baliyan

Composition Module • Dr Tridha Gajjar

• Jagadish Kumar

Course Content Drawing Module

• Exploration of the drawing mediums.

• Nature Drawing • Human Fiqure Drawing • Object and Perspective drawing

Colour Module

• Colour fundamentals.

• Colour Interaction • Colour and Material, Colour and Light • Colour, Form, Space and Meaning • Colour and Context, Colour and Culture

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Drawing Module • Gestalt Perception

• Symmetry, Balance, Rhythm, Harmony Human Fiqure Drawing • Form and Concept • Meaning Making • Traditions in compositions

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Fundamentals of Visual Design

Drawing Module Lines and Object Drawing

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Fundamentals of Visual Design

Perspective Drawing

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Fundamentals of Visual Design

Human Figure Drawing

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Fundamentals of Visual Design

Nature Drawing

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Fundamentals of Visual Design

Drawing an everyday activity

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Fundamentals of Visual Design

Drawing on Theme

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Fundamentals of Visual Design

Colour Module Grey Scale Assignment is to Use poster paints and create a grayscale starting with pure white to pure black in 13 steps. Make sure the change is smooth and no ‘jumps’ occur.

Chroma Monochrome Tonal Value From the given artwork per group, each student will select a primary colour and create the following in 6x4” formats: 2a) Chroma selection 2b) Monochrome (which covers tints and shades- using only white & black) 2c) Tonal value (gray + primary colour)

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Fundamentals of Visual Design

Colour Wheel Paint a colour wheel. 12 steps. Mix poster colours and create a colour wheel using the three pigment primary colours to create secondaries and tertiaries.

Colour application must be flat.

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Fundamentals of Visual Design

Character and Colour

In this assignment students from GD have to make a composition in colour which represents the other person’s character.

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Fundamentals of Visual Design

Bezold Effect The assignment is to explore the concept of Bezold effect.

Create three identical composition and render each in three colors, except that the third color in the first composition is black, the third color in the second one is white, and the third color in the third composition is a different hue

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Fundamentals of Visual Design

Poster on Films In this assignment we have to make an A3 Size poster for each of the following films, emphasising the usage of colour.

Raise The Red Lantern, Apocalypse Now, DJ’s Blue, KK’s Blue.

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Fundamentals of Visual Design

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Fundamentals of Visual Design

Composition Module Movement using dots

The assignment is to create a composition using dot as an element and depict MOVEMENT.

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Fundamentals of Visual Design

Rhythmic Movement

The assignment is to create a composition using Line as an element and depict Rhythmic Movement

Initial composition

Final composition

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Fundamentals of Visual Design

Emphasis & Depth

The assignment is to create a composition using 3 basic shapes - Circle, square, equilateral triangle

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Fundamentals of Visual Design

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Fundamentals of Visual Design

7 Frames

The assignment is to Visualise a composition in seven frames with theme CHANGE/GROWTH

Explorations

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Fundamentals of Visual Design

Evolution of Aeroplanes

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Introduction Into Design

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Introduction Into Design

Design Process Duration 6 week

Anchor Faculties Vijai Singh Katiyar

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Design Process

Design Process Objective

The objective of the course was to introduce students to the ontology and structure of Design Thinking,

Understanding different stages in the design process

perception and articulation of a problem,and generating meaningful solutions through investigation, analysis, and synthesis.

About the course The design Process module introduces us to different stages in the design process. From identifying the problem to

finalizing the solution for the problem through Investigation, Analysis, and synthesis revisiting the various stages of the process over until you find the optimum solution.

Learning

The design process taught me how extensively a design

problem must be researched and studied. It helped me to analyze and make design solutions. It also taught me the

importance step by step process, analysis of the problem, research, and the outcome when it comes to the design

process. This also gave an insight into how to design the process work in a project.

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Design Process

Course Content •

Design Thinking and Problem Solving

•

Morphology of the problem-solving process

• • • • • • •

Evolution of design process: structure, stages and protocols Design Problems and Problem Statement Approaching User and Market Research

Iterative analysis, synthesis and evaluation

Ideation techniques for identifying problems and

generating meaningful solutions

Problem solving through system-thinking in design Case studies

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Design Process

Pre Assignment The first assignment was a prerequisite assign-

ment. We were given an article by Tim Brown on

Design Thinking. The objective was to understand the tenets of design thinking and the underlying process of designing talked about in the article.

and write a summary and make a Pechaa Kucha’ Presentation.

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Design Process

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Design Process

Tea making Proces In the first assignment,

we have to study the

process of tea making and analyze it from

various perspectives and recognize the

unique pattern. Draw a process flow chart

depicting the patterns (stages/tasks)

observed. and discuss it with the group

and make a group presentation and

video on the process of tea making.

The first step of the assignment was the illustrate the step by step process of making tea in your kitchen and tried to analyze the process and figure out the unique pattern in my process of making tea.

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Design Process

The first step was combining all the process sheets of all the group members. The second step was the analysis and the observations of each other and figure out the unique patterns.

After that, we made a group observation from the data that we collected.

Then concluded it into group inferences.

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Design Process

Figured out the individual problems and grouped them into categories.

Mind mapped the whole Process and came up with the problem statements

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Design Process

As part of the assignment, we shoot a Rap music video

on making tea from different footages from each group

member’s house and combined it into a music video called ‘chai chronicles’.

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Design Process

Kitchen Subsystems The assignment is to Study the kitchen in your home as a

system individually from the perspective of Stakeholders, Activity, Space, and Situation. Identify its subsystems Study the subsystem comprehensively in terms of

features, attributes, and utility. Represent your solutions through appropriatesketches, drawings, images, and photographs, video, etc.

As part of assignment we fiqured out each and every subsytem in a kitchen and colour coded it. choose one subsytem and tried to find out the main stakeholder of that

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subsytem.

Design Process

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Design Process

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Design Process

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Design Process

Final outcome

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Design Process

Screenshots for the video ‘KITCHEN AS A SYSTEM’

Team Members • Anubhuthi Rose Antony • Dony Jose

• Ritika Banerjee

• Amrutha Prakash

• Anuja Biswamohan Pradhan • Abhishek Ranjan • Shristi Verma

• Parul SHarma • Ananthu C

• Nithin Balakrishnan • Prachi Dhiman

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Introduction Into Design

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Introduction Into Design

Science and Liberal Arts Duration 1 week

Anchor Faculties Dr Deepak Kannal

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Science and Liberal Arts

Science and Liberal Arts Objective The objective of the course is to provide students with

theoretical tools for understanding art and culture and give a brief survey of aesthetic theories and principles by which

any product is judged in a given epistemic field. It also helps them to examine and explore the link between art, design,

and aesthetics and also too engage the students to think in

abstract terms, to convert abstract perceptions to concrete

representations, To try and articulate (in speech and writing) their perception of the aesthetic.

About the course The course began to define Art, Beauty & Philosophy. It drew

parallels between the philosophies of the East and the West and also discussed the history of both extensively. This was

done by comparing and studying the contrasts and similarities of the two. We were also introduced to theories explained by Bharatamuni in Natyasha, such as the Rasa (Evocation of a subjective state) theory.

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Science and Liberal Arts

Assignment 1

The assignment was to write up on the “understanding

of rasa theory� how rasa theory is portrayed in a famous painting.

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Science and Liberal Arts

Assignment 2 The assignment was to write a Critical Analysis on the movie Ghare Baire By Satyajit Ray.

Critical analysis of Ghare Baire The movie Ghare Baire is a classic movie by Master Director Satyajit Ray. The movie is about Love, freedom, and companionship and which is set in the backdrop of the nationalist movement in Bengal. The story revolves around 3 main characters Bimala, is a respected and ideal wife of the 20th century. Nikhilesh Choudhury is a noble, western educated, and liberal landowner.

Sandeep Mukherjee is a​ revolutionist, charming leader of the Swadeshi movement. We can see the conflict of views of the characters through the movie how the different views influence others and lead to the climax of the movie. Ghare Baire is still relevant today in the context of a current affair happening in our country how our country is been turned into an exclusionary nationalism.

Bimala can be represented as India and how India was trapped between two different ideologies that were prominent at the time of the Nationalist movement.

The movie uses symbolism throughout the movie. Satyajit Ray brilliantly uses the fire as symbolism at the starting of the movie and at the end of the movie. The cinematography and the art direction are spectacular have me the feeling of that period.

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Science and Liberal Arts

Assignment 3 The assignment was to take a idioms from your

mother tongue and illustrate that and write down the english transiliation for that.

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Science and Liberal Arts

Assignment 4 In the assignment, we were shown a few songs and we were asked to analyze and figure out

the ragas and song that follows the same raga.

Song:- Ketaki Gulab Juhi

Song:- Albela sajan ayo

Song:- Bhimsen Joshi

Raga:- Basant

instrumental flute

Raga:- Asavari

Time of day:- Anytime

Raga:- Ahir Bhairavi

Time of day:- Morning

during spring

Time of day:- Daybreak

In this song, Nayaka is

In this song, the wife is so

The woman is sad and

singing about the

excited to see her

waiting for her lover.

flower as a symbol of the

men after a long time.

She has surrounded by

spring

She is taking care of

snakes. She is so

season

thathe

her

gopikas are singing

praising him. We can see

beside her. We can

with him.

the unconditional love in

see how vulnerable she

her eyes.

is.

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husband

and

empty without her lover

held in his hands and

Science and Liberal Arts

Song:- Mehdi hassan-

Song:- Bhilaskhani Todi

Song:- Shehnai by Ustad

Phool hi Phool

Khayal - Ashwini Bhide

Bismillah Khan

Raga:- Kedar

Raga:- Todi

Raga :- Malkauns

Time of day:- Night

Time of day:- Evening

Time of day:- Late night

The song depicts the

The song is about a

The song generates a

arrival of loved one.

woman who is missing

festive mood .and

her beloved one. We can

also

happiness on the wife in

feel the sadness

happiness to your mind.

this song.The song is

and loneliness, thinking

This song resembles a

about love and is

about her lover.

night wedding song.

You

can

see

the

brings

and

sepicting all colour of love.

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Introduction Into Design

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Introduction Into Design

Typography Duration 3 week

Anchor Faculties Dr Nanki Nath

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Typography

Typography Objective

The main aim of the course was to understand letterforms, design and classification of types, proportion and

hierarchy. We learned the basic typeface anatomy for that.

The focus was also on the page composition details and

the space relationship to clarity, legibility, aesthetics and advanced typographic function.

About the course In the course, we were introduced to the world of type. we learned new terms. The course started

with the anatomy of type then different typeface, typesetting, kerning, grids, and after that how layouts are done to create visual harmony.

Course Contents • Study and Design applications of fundamentals (letterforms, their anatomy & standard typestyles).

• Study of text applications, grid systems, layout and page systems, along with typographic expression and visual communication.

• Advanced typographic functions and theoretical issues, both historical and current through typeface narratives / stories.

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Typography

Anatomy of Typeface In the assignment, we were asked to prepare

a digital photo essay. The essay will showcase

different sets of characters and need to discuss out your observations, basis of creating sets of characters.

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Typography

Kerning In this assignment, we were asked to select an 8-characters word with visible issues of badly

kerned letter-paces. This one word can be selected from an everyday newspaper/ a simple magazine and set the better kerning for the 8-characters word.

Original Word

Fixed Word

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Typography

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Typography

Typeface Revamp The assignment was to chooses everyday packaging and apply Typeface Pairings & revamp the existing pairing compositions in the Latin texts.

Typeface Revamp The assignment was to chooses everyday packaging and apply Typeface Pairings & revamp the existing pairing compositions in the Latin texts.

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Typography

Front Page Teardown

Full Package Teardown

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Typography

Front Side

Left Side

Back Side

Right Side

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Typography

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Typography

Typographic Grid In the assignment, we were given an article

and asked to create a modular and Manuscript typographic grid.

Initial Iteration

Modular Grid

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Manual Grid

Typography

Second Iteration

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Typography

Final Grid

Final Grid Information Grid :- 12x12 Margin :- 0.5in Row :- 12 Colums :- 12 Gutter :- 0.1667in

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Fonts Frutiger LT STD 55 Roman 9pt (body text) Frutiger LT STD 65 Bold 14pt (Sub Heading text) Helvetica Now Display X black 78pt (Heading text) Helvetica Regular 9pt (Marker text)

Typography

Colour Hex Code :- ef5896 RGB :- 239, 88, 150 CMYK :- 0, 63, 37, 6

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Typography

Typography Timeline In the assignment, we were given infographic timeline and asked to create a A3 sheet infographic design timeline.

Initial Exploration

Final Info Grid :- 12x12 Margin :- 0.5in Row :- 12 Colums :- 12 Gutter :- 0.1667in Fonts Poppins Regular 10 pt (body text) Poppins Bold 10 pt (Sub Heading text) Helvetica Bold 108 pt (Heading text)

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Colour Hex Code :- ffea82 RGB :- 255, 234, 130 CMYK :- 0, 8, 49, 0 Hex Code :- 636466 RGB :- 99, 100, 102 CMYK :- 3, 2, 0, 60 Hex Code :- 2e3085 RGB :- 46, 48, 133 CMYK :- 65, 64, 0, 48

Typography

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06 03

Introduction Into Design

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Introduction Into Design

Image Making Duration 2 week

Anchor Faculties Dr. Tridha Gajjar

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Image Making

Image Making Objective

This course provides basis of visual image and text

fundamentals to achieve appropriate visual perception.

Students will learn to apply their understanding of image and text in individual manner as well as a combined manner for creating visual meaning and appropriated intended visual

perceptions. Students apply their knowledge of typographic and visual forms to projects that encourage the introduction of word and image with visual hierarchies.

The iterative process will be highly encouraged to achieve

desired visual solutions. Visual organisations and production issues along with project management are stressed

About the Course

Through an extensive process, the course pushed us to integrate distinctly different forms and letters. To attain the desired outcome, it involves an iterative process.

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Image Making

Latin + Latin script letter integration

The assignment aims at the understanding of letters forms

and how they interact with each other. The letter intergration would help us to create a visual form.The identity of

individual letters should retained in the achieved form.

As part of the assignmnet we had to select two letters from latin script from our initial and choose a typefac that reect your role

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Image Making

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Image Making

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Image Making

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Image Making

Latin + Latin script letter integration The assignment aims at the understanding of letters forms

and how they interact with each other. The letter intergration would help us to create a visual form.The identity of

individual letters should retained in the achieved form.

As part of the assignmnet we had to select two letters from latin script from our initial and choose a typefac that reect your role

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Image Making

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Image Making

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Introduction Into Design

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Introduction Into Design

Print Production-1 Duration 2 week

Anchor Faculties Tarun Deep Girdher Yogesh Patil Bharat Suthar

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Print Production - 1

Print Production-1 Objective

To expose the students of graphic design to the basic

fundamentals of printing technology. The entire process from the fi nalisation of the design to the artwork to the pre-press, nature of printing and post printing stages shall be

dealt with. We would also be probing into other related but critical issues such as kinds of paper, job specifi cations,

costing, etc. The idea is to understand how your graphic design is going to be eventually reproduced in numbers,

so that you can eff ectively use the knowledge of limitations and advantages of each process more meaningfully and creatively.

Learning

As a graphic designer, understanding how printing works and how the industry works is necessary. As print medium is an essential part of our course and the society in general, the

knowledge I gained from this module is immense. It was an

incredible module, from designing to pre-pressing to binding.

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Print Production - 1

Course Content • introduction

• printing processes, their typical features, applications, advantages and limitations

• introduction to major printing technology (platen, fl atbed, cylinder and rotary, perfecting presses)

• diff erent types of originals, refl ection & transmission (line, halftone & colour), size & quality of original, (line, halftone & colour)

• what is halftone? why halftone? density, densitometer,

screening, halftone screen ruling, dot size, shape & angle • color - basic color theory, additive - subtractive colors,

additional spot colors, process colors & hexachrome ptg.

• color separation, screening technology, screen angles, moire pattern, color correction.

• reproduction method of single color, duotone, four color and multi-color conversion.

• desktop publishing - computer graphics, graphic programmes, scanners & scanning, resolution, fi le formats,

preparing fi les, crop marks, folding marks, registration marks, cutouts, over printing, mirror image, printers (b/w & color)

• computer to fi lm – computer to plate – computer to press – computer to paper

• types of paper, weight and sizes

• introduction to imposition and binding

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Print Production - 1

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Print Production - 1

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Introduction Into Design

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