Best Not-for-Profit Campaign FRANK & THE LEWIS PUGH FOUNDATION The Long Swim SUMMARY Thousands of amateur swimmers swim the English Channel every year. The majority swim the 17 miles from Dover to Calais but Lewis Pugh isn’t like the majority of people. The Long Swim was the story of one man’s act of Herculean physical endurance that saw him swim the length of the world’s busiest shipping lane, to draw international attention to the triple threat facing the world’s oceans and the UK coastline, Last summer, The UN Patron of The Oceans swam 560km in 49 days with every stroke designed to instigate a renewed international focus on environmental issues. The Long Swim ended in Dover, where Lewis was met by the Environment Secretary Michael Gove. Three weeks later, Mr. Gove headed to the UN General Assembly in NYC & pledged that the UK would lead a global commitment towards protecting the world’s oceans.
JUDGES’ COMMENTS We felt that this was a nice initiative to drive awareness on a real world problem that delivered incredible results. The press attention was well deserved, a very impressive entry!