European Search Awards 2021 Book of the Night

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BEST USE OF SEARCH – RETAIL/ECOMMERCE (PPC): SMALL

FINALISTS Burstit Digital & Cura of Sweden Hide and Seek & Topjaloezieën Hide and Seek & Tuin Ltd Intren & Alinda iProspect Ireland & Le Creuset Journey Further & Majestic Wine Myprotein

Panogram & Lightup Last year we entered the Nordic Search Awards with no real expectations, and we were lucky enough to win first prize for “Best Advertising Campaign”! This really reassured us that we were doing something right, but we didn’t rest on our laurels just because we won an award. We got straight to work and found new ways to stay ahead of the competition. In 2021 we are entering with boosted confidence and are ready to one-up ourselves. Our YoY KPIs are objectively much better than last year’s winning case and we are grateful the judges also recognize the amazing results and appreciate the innovation. Last year we increased revenue by NOK 3.5 million from only NOK 100K increase in spend. That was enough to win. Wait until you see this year’s numbers!

Panogram & Lightup Pipar\Engine & Olís Stand Out Digital & Caviar Passion

JUDGES’ COMMENTS We judges felt this winning entry displayed a fantastic use of shopping to focus on profitable growth. It was extremely innovative and focused on aligning KPI’s with business goals. Doubling revenue in these testing times and smashing performance goals is a real testament to the work you delivered. Well done!