How to Write a Powerful Year-End Giving Letter

How to Write a Powerful YEAR-END Giving Letter 7 Tips (with Samples)

YEAR-END GIVING CANNOT BE IGNORED

31%

Annual giving occurs in December

31%

Annual giving occurs in December

12%

Annual giving occurs in the last three days of December

31%

Annual giving occurs in December

12%

28%

Annual giving occurs in the last three days of December

Nonprofits raise between 26 – 50% of their annual funds for their YEAR-END ASK

Physical and the Digital Letter

1

Plan Your Year End Campaign

Analyze the last year’s campaign, segment your audience, look at your current budget and operations, set goals, create content and materials, and more

2

Figure Out and Segment Your Audience

Segment Your Donors According To A Variety Of Characteristics How they were acquired Gift size Engagement level The frequency of giving Preferred ways to give Preferred communication methods

3

Get Your Donation Forms Ready

Your donation page, alongside a good fundraising system, is the single most important thing you need to invest in if you want to get donors to give online

4

Give Thanks and Stay Positive

Giving thanks ties in well with showcasing impact. The year-end giving letter should have a positive tone, describing the impact the donations have on the lives of beneficiaries

5

Keep it Simple and Easy

Keep your e-mail between 400-500 words. Your e-mail should be to the point and directing your supporters to your website where they can donate

6

Language Matters

Tell a story of a single protagonist your organization helped and, through that, showcase your mission and all the ways in which donations help

7

Create a Sense of Urgency and Highlight a Call-to-Action

Triple check your call-to-action is clear. Reiterate this call to action throughout the letter in clear language, and explicitly restate your request in your closing

8

Make it Compelling

Simplicity and directness reign supreme when it comes to year-end giving letters. Use visuals to tell a story

YEAR END GIVING LETTER SAMPLES Here are 6 of the best year-end giving letters that we found

Good Luck Writing!

Year-end giving letter can be one of your most powerful fundraising tools

WITH A LITTLE BIT OF WORK, CREATIVITY, AND COURAGE You can meet and exceed your fundraising goals

MORE INFORMATION https://donorbox.org/nonprofitblog/year-end-giving-letter/