How to Use Scratch Cards For Fundraising

HOW TO USE SCRATCH CARDS FOR FUNDRAISING www.donorbox.org

Scratch cards can be a fun addition to your organization’s fundraising activities and can be highly effective for introducing your cause to new donors

THE BENEFITS OF SCRATCH CARD FUNDRAISERS

Cost-effective fundraising option since you only need to buy scratch cards

Scratch card fundraisers don’t require a lot of upfront planning

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Help your organization raise funds quickly, and usually has a high-profit margin

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It’s a low-maintenance fundraiser in terms of admin. Your organization simply collects donor details

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HOW IT WORKS Scratch cards have coated areas that can be scratched off to reveal text or symbols underneath

Coupon-based

With this type of scratch card fundraiser, donors scratch off 1-2 dots and donate the amount revealed

Coupon-based

Match the symbols

With this type of scratch card fundraiser, donors need to scratch off two matching symbols to win a prize

Coupon-based

Find the winner

With this type of scratch card fundraiser, donors choose a square in the hope of selecting the winning one

Coupon-based

A SAMPLE SCRIPT FOR APPROACHING POTENTIAL DONORS

“Hi, my name is [insert your name], and I’m raising money for [name of your organization or group].

The way our fundraiser works is this. You scratch off 1/2 circles [choose the appropriate number, depending on the scratch card you’re using) on this card, and it tells you the amount of your donation. In return for that amount, I will give you a sheet of discount coupons for [give a brief overview of the coupons you’re offering in exchange for donations if you’re using them].

All the money we raise will be going to [briefly explain what you’re raising funds for].

Would you like to support us?”

WHICH ORGANIZATIONS CAN BENEFIT FROM SCRATCH CARD FUNDRAISERS?

Schools, sports teams, and youth organizations can have a lot of success with scratch card fundraising, but it can work well for all types of organizations

HOW MUCH CAN YOU RAISE THROUGH SCRATCH CARDS?

You can give each fundraiser 1-2 cards, to begin with, which they can use on family, friends, acquaintances, and other potential donors. This avoids the potential for ordering more scratch cards than you’ll need, which can otherwise eat into your potential profits

Pro Tip 1

As an incentive for your fundraising team to secure more donors, you can introduce prizes for the one(s) that raise the most funds through their scratch cards

Pro Tip 2

Sometimes, companies will throw in free scratch cards when your organization places an order. This can maximize the number of scratch cards you’re able to secure donations through, at no extra cost

Scratch card fundraisers can be a quick and easy way to start raising more funds for your organization.

Donors will often agree to give to your cause through this type of fundraising activity, especially since they’re getting something in return too

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