Hard Truths Every Fundraiser Needs to Face in the 21st Century

6 Hard Truths Every Nonprofit Needs to Face

TO BE SUCCESSFUL IN

2019 Every nonprofit needs to be able to face the harsh reality of operating as a nonprofit organization in the modern world

IGNORING REALITY IS A PATHWAY TO FAILURE

Crucial for nonprofits to stay attentive to the external trends

IN ADDITION Important to act upon them While keeping up with the day-to-day activities, can be overwhelming and difficult

6 Hard Truths Every Nonprofit Needs to Face Along with some strategies that can ensure you act accordingly

The Industry Is Being Disrupted As You Read This 1

The charitable giving industry is constantly shifting and evolving Landlines are dead

CRYPTOCURRENCY IS COMING TO CHARITABLE GIVING

First-person storytelling is taking over Bots are answering your Facebook messages

Donors keep changing their mind about what they want

By thinking ahead and staying aware of the happenings and trends around you

YOUR NONPROFIT CAN BE READY FOR THE NEXT DISRUPTION

WHAT CAN YOU DO ABOUT THIS? Keeping with the principle of being agile

Start small Begin with transforming one team Learn and iterate Stay open-minded and to embrace feedback

Comfortable asking questions Build bridges between your own departments

If You’re Not Online, You Don’t Exist 2

Still (donors over 55) can be reached through

TRADITIONAL FUNDRAISING METHODS LIKE DIRECT MAILING Online methods are more cost-efficient and trackable

Everyone’s on socials – and not just on the ‘basics’ like Facebook and Twitter

THERE’S INSTAGRAM, PINTEREST, SNAPCHAT, TUMBLR, LINKEDIN AND MORE

WHAT CAN YOU DO ABOUT THIS? High-Quality Content and Active Presence Keeping your social media current, relevant and enticing to potential donors and supporters

Online Donation System Donorbox is a powerful donation plugin that is very simple and fast to set up

Donation Page How to design a great donation page here

You Exist Because Of Your Donors 3

Donors are a cornerstone of any organization

Nonprofits who are successful today understand the importance of engaging donors and delivering value to them over time

WHAT CAN YOU DO ABOUT THIS? Rather than asking for money right away, create other methods of engagement for your donors

Start “conversations� that give your donors a chance to get to know your organization Nurture the relationship with your donors Start by getting in touch with first-time donors Contact as many donors as possible as frequently as you can

Money Is A Thing

4

Some nonprofit professionals see money as a ‘necessary evil’ or, at the very least, a dreadful chore

If you want your organization’s impact to grow, you need to invest in fundraising

WHAT CAN YOU DO ABOUT THIS? Start having conversations about money with your Board The nonprofit sector must get over the money taboo if they want to deliver impact Demonstrating how money does matter to a nonprofit

Pics Or It Didn’t Happen 5

Nonprofits need to develop the ability to know whether they’re making a difference and know how to invest wisely

Measuring impact and then also demonstrating it is essential to attracting and retaining donors

WHAT CAN YOU DO ABOUT THIS? Compelling Photos and Videos Make sure your photos represent your nonprofit organization in the best possible light

Infographics Infographics help you share complex ideas to your audience

Develop relationships with influencers Educate the audience, create interactions, and build credibility

You Are Not Special 6

Today’s donors are less loyal to organizations, nonprofit and for-profit, than before

They can easily move on to another organization if you don’t put the efforts in

WHAT CAN YOU DO ABOUT THIS? Deliver High-Quality Programs Donors don’t keep giving to nonprofits that deliver sub-par services or get embroiled in scandals

Build An Emotional Connection Through impact reporting and donor engagement practices you can help your donors see the bigger picture

Go The Extra Mile Beyond sending out e-newsletters and posting on social media lies a whole array of things you can do to go the extra mile and stand out

RAISING MONEY Reinvent the ways in which they operate, including how they fundraise in the digital age, how they attract talented and engaged workforce and how they appeal to donors

Nonprofits are becoming more and more essential to solving pressing social challenges and building thriving communities

READ MORE https://donorbox.org/nonprofitblog/truths-every-nonprofitneeds-to-face/