DB &
Advetising Agency Donner&Blitz LTD
Since 1995: Our advertising agency does not only design for advertising. We design and implement marketing solutions that solve our customerís biggest problem, ”How will we succeed in the future!”
FUNDAMENTALS In advertising, the target group Advertising is not the answer to is people not organizations. A everything! person makes decisions mostly We do however recognize that based on emotions, which is why there are things that can be done in advertising one needs to have without advertising. However, emotion. Brands have already been many things are impossible to take built for chicken-poo, caretaker care of without advertising. The services and for garbage collection. more marketing influences other Therefore, it is possible to build a marketing competitors, the greater brand for any product or service. its role becomes. The only durable starting point for The function of advertising is to gain measurable results. Advertising advertising is in marketing strategy. In competitive situations, marketing builds and creates an image and will not succeed without strategy. at the same time attempts to Our goal and task is to make the develop immediate sales while also product and service interesting, not attempting to collect consumer the advertising. Weird or freaky market information. Advertising creativeness is good, as long as it must bring added value. It can be seen, for instance, in the turnaround serves to benefit our clients. Time draws us forward with great speed. and improvement of a company’s When times change, values change image. The turnaround of a too. Good advertising takes heed of company’s image adds strength in a these changes in consumer values. competitive situation. A thinker once said that winning doesn’t mean everything but the will to win does. The will to achieve something, the will to succeed, and the will to compete even with oneself means everything. One need to find ´will` from an advertising company.
conception of good advertising and marketing The effectiveness of marketing communication does not come about through the use of any one means. Effectiveness can be achieved only through how well different marketing resources fit together. The goal of good advertising is getting an ignorant and reluctant potential client to being a permanent and steady client. If this is the goal, then we need to think of how to enhance the imagery and existing knowlege. The effectiveness in advertising is not birthed by how large a scale marketing is taken to or how wide coverage is and or how many viewers or listeners the marketing media has. If nobody can separate your advertising from others, it is the same whether a hundred or a hundred thousand notice it. That is why planning, the alignment of the context and allocation is the most important. In advertising, one also has to remember that contribution has to be profitable. One needs to ask what results are achieved with the money invested.
the right way
The right way to think about the measure of contribution to the advertisement is by target basing your planning. A particular percentage of the turnover of marketing does not provide any targets for marketing. At most, the fixed percentage is used for marketing. If, for a thousand, one could get a hundred thousand then everybody would do it. The targets for marketing and advertising and their plans will determent the cost. So, first comes planning, then the costs. What’s more, the only area suggested not to cut costs in, is in planning. Good planning will significantly save costs in the end and at the same time, the whole project is weighed up thoroughly. A quick and impulsively made campaign is rarely successful. Advertising is not made to compete with other competitors but for the client. That is why appreciating the client and client satisfaction must be in the forefront of planning. Doing things as cheaply as possible, always means weakening the projects quality and the work done. Poorly executed advertising is the most expensive in the world. Printing costs just as much for poorly planned work than for well planned work. If you decide to buy the planning process work from an advertising agency, then do not do the planning yourself.
image. Everybody knows that the first-buy of a product is always based on its image. That is why a professional look and touch in advertising will create a long-lasting foundation for customer relations. It is stated that half of the impact of advertising gets lost, but nobody knows which half. The half that gets lost, which by definition, is the part that does not hit home with the recipient. Unnoticed or unappreciative adverting as well as advertising which is spread between too many advertising medias gets half lost. The question in advertising is not how much we can squeeze into the space that has been bought but how we can get our message through in that bought space. Breaking the boundaries in advertising will guarantee results. This also needs to be seen when choosing the advertising media. Advertising for recruitment is seldom seen on outside banners and rarely do engineering workshops advertise on the radio. Universities do not get students through television nor does a public administration office form its image from within their own offices.
Why an advertising agency? One reason for using an advertising agency stands out above others, which is; It is considerably better to use the service of a professional than to do the work oneself and end up with poor quality advertising. Remember that all leading manufacturers, all clobal leading businesses, their successful trademarks and their successful brands have been designed through some advertising company. Success does not come by copying others, but by making your own product interesting and distinguishable from others. For that, one needs an advertising agency. It is their profession. A good advertising agency is your business partner and the developer of your thoughts. A good advertising agency is a master of creation and has the ability to skillfully fuse all the competitive weapons of marketing into their creation. A good advertising agency will help your company to interact with your clients. The more you know about your client the better your success. An advertising agency must not build the advertising based on ‘I feel’. The company has to justify its decisions. Only justiďŹ ed decisions will carry you into the future.
Our Marketing company Our product; our product is to provide marketing planning and its implementation. In addition we are also very strong in direct marketing. Work ethics; in our company, everyone is responsible for their own doings, which shows in our work and service. Our work morale represents the best in our field and the meeting of deadlines is common practice to us. Location: our office is located in Finland, Europe, in the middle of a small town called Joensuu, in Northern Karelia. Our hometown Joensuu is the eastern most town in EU, with app. 60 000 inhabitants. From our office, it is only one hours drive to Russia. Our office has good relations in Russia, with our own English business partner in Saint Petersburg and Petroskoi. This provides us with good field expertise, with friendships that started from 1989 and a lot of experience. These are some of the benefits you will recieve from us. Imagine! The location of our office also gives us other meaningful benefits; the area, where we live in, is one of the poorest economically of the country. Due to this, the people of Karalia are born with inventiveness and faith for tomorrow. It was passed down to us through our mother’s milk. Survival in business life is tougher here than anywhere else. There are few clients and their buying power is low. One needs to be satisfied with less and learn to serve clients better. These are the benefits that many advertisers don’t get elsewhere. All subcontracting work is done quickly and with prices to your advantage. Modern technology helps design work move in any direction at optical cable speed and even our postal service operates five days a week.
Adequate size; our Marketing Office, Donner Oy, is an adequate sized office compared to most advertisers. We are not quite small, but just big enough. Large assignments are no problem and one can still find old fashion flexibility. Entrepreneurship; entrepreneurship means accountability to our clients for the future. We cannot hide behind anyone’s back and we need to answer every case personally. It is a necessary responsibility in today’s world. In a small location as this, handling business commitments is compulsory. Billing; billing is one of the most difficult areas in an advertising company. Advertising companies have created an image of themselves that everything costs a lot. Our billing is either hourly rated or per project. Only in exceptional cases do we handle subcontractor bills, printing bills or marketing equipment bills, otherwise not. We earn a living from our work not from chicanery.
donner&blitz www.donnerblitz.com Advertising agency Donner&Blitz LTD Pilkontie 2 80130 Joensuu FINLAND phone + 358 13 224 875 Fax + 358 13 221 950
Jukka Tuunanen gsm + 358 50 5177 825 jukka.tuunanen@donnerblitz.com
Helsinki, Finland Karjalankatu 2 00100 Helsinki
BD &