OCEANFRONT & LUXURY PROPERTIES
Donna Medrea
OCEANFRONT & LUXURY HOMES
DRE #00922764 DONNA@DONNAMEDREA.COM 858.204.1810
Donna, has a diverse background in the luxury residential real estate marketplace specializing in oceanfront sales.
Donna’s entrée into the La Jolla marketplace came when she was recruited by Ross Perot Jr. to market and sell all 158 homes in the La Jolla community of Ridgegate.
In order to augment her business acumen, Donna attended the Harvard Business School and Harvard Law School Executive Education courses.
She has served on the La Jolla Historical Society as a Board Member, supports the Concours D’ Elegance and the La Jolla Music Society. Passionately has raised funds for Scripps and Mission Hospital Neuroscience Foundations, Health and Philanthropic organizations in La Jolla and Orange County. Supports the Brees Dream Foundation.
As a skilled strategist and negotiator, Donna partners to ensure that the buying and selling of real estate is transformed into a successful multidimensional business transaction.
Donna currently represents mainly high net worth individuals, select celebrities and sports figures.
Some career highlights:
$2+ BILLION SOLD - Residential career
1300+ successfully negotiated transactions
Sold the highest recorded home sale in La Jolla’s history in 2014 (Confidentiality agreement in place) Single highest sales volume from 2014 on the Oceanfront in
Drew Brees NFL Superstar Del Mar
Magnificent La Jolla OCEANFRONT Estate
Donna Medrea
5556 Calumet Ave, La Jolla
5680 Dolphin Place, La Jolla
Oceanfront Property Specialist
Thank you for the opportunity to show you the difference Pacific Sotheby's International Realty can make as your partner.
Our job is to make selling your home easier from start to finish. And we have the experience and expertise to do just that. What we'd like you to remember is simply this: Together, we will succeed.
At Pacific Sotheby's International Realty, we have everything in place to deliver like no one else. We'll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan, including the mobilization of our resources and partnerships to reach the right audience of buyers.
Thank you once again for your consideration. We would be honored to represent you.
PARTNERSHIP MATTERS
PERSONALIZED STRATEGY
THE ATTENTION YOUR PROPERTY DESERVES
At Pacific Sotheby’s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.
LAUNCHING THE LISTING
1
2 PREPARING YOUR HOME
• Staging and White Glove home preparation services
• Pre-list Home Inspection
• Spare Key
• Landscape
• Painting
• Strategic pricing guidance
3
STORY TELLING
• Property description
• Features list
• Benefits list
• Amenities list
5
• MLS LAUNCH DAY
• MLS launch
• Sign installation
• Final pre-listing property walk through
• Final review of promotion
• Individual outreach to broker community
• Submit for additional global exposure
CAPTURING
YOUR HOME
• Photography
• Videography
• High resolution photography including twilight and drone images
• Virtual Staging
4
PROMOTING
• Pre-promote property to Pacific Sotheby’s International Realty advisors
• Customized Postcard
• Property Brochure
• Property Flyer
• Target email campaigns
• Social Media
• Property page on pacificsothebysrealty.com
• Print and digital placements
• Apple TV Gallery Placement
• Online Distribution Across Over 10,000 Websites
• Public Relations Support for Editorial Opportunities
6
POST LAUNCH
• Weekly property reports
• Open houses if desired and appropriate
• Broker Preview if desired and appropriate
YOUR ADVANTAGE
SOTHEBY’S IS MORE THAN JUST OUR NAME
For the past two centuries, Sotheby’s auction house has established an iconic brand of unparalleled prestige. Today, Sotheby’s International Realty continues this legacy, providing elevated standards and exemplary service. Leveraging the global power of the Sotheby’s name and its extensive database of 700,000 clients, we create unique opportunities to introduce your property to qualified buyers worldwide.
UNIQUE BUYERS
EXCLUSIVE ACCESS TO ULTRA-LUXURY BUYERS
Our unique relationships help us connect your listing with ultra-highnet-worth buyers that even superior marketing can’t reach alone. These buyers understand that Sotheby’s International Realty represents the finest opportunities available in every market.
AUCTION CLIENTS
• 68 of Forbes’ 100 World’s Richest People
• 136 of Forbes’ 400 Richest Americans
• 57 of Forbes’ 100 Richest Americans
• 164 of Forbes’ Top 500 CEOs
• All 10 of Forbes’ Top 10 Billionaire Art Collectors
• 169 of Art News’ Top 200 Collectors
• 20% have an average net worth of $20.4 million
• Average net worth is $8.4 million
*Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia
1,075 Offices Worldwide 81 Countries & Territories 26,000 Sales Associates $167B Annual Sales (USD)
Sotheby’s International Realty is the only truly global luxury real estate company with 26,000 advisors working in more than 1,075+ local offices across 81 countries and territories. Our unparalleled network works together to meet your needs and expectations.
SOTHEBY’S AUCTION LOCATIONS
Sotheby’s has a global network of 80 offices in 40 countries, presents auctions in 9 sales rooms around the world, and has private sales galleries in New York, Hong Kong, and London.
sothebysrealty.com
As soon as your property is on sothebysrealty. com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.
NO ONE CAN DRAW MORE EYES TO YOUR PROPERTY
We work with the best online and print publishers to drive more performance and return for our clients.
REACHING THE AFFLUENT CONSUMER IN ASIA
To maintain reach in China, Hong Kong, Japan, and Asia, Sotheby’s International Realty® syndicates and advertises partnerships with major news publications and media powerhouses across Asia. This ensures greater visibility to Asian consumers searching for homes worldwide.
• International New York Times
• Juwai
• Nikkei
• Propgoluxury
• WSJ China
• Z-Property (Zaobao)
• South China Post
OUR CONNECTIONS BECOME YOUR CONNECTIONS
379K+
Youtube Subscribers
347K+
Instagram Followers
114K+
Facebook Followers
984K+
Pinterest Viewers Monthly
93K
Annual Sales (USD)
The Sotheby’s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day.
Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.
PRICING STRATEGY
THE RIGHT PRICE GETS THE BEST RESULT
SHOWING ACTIVITY VS. TIMING
Properties experience the most showings during a peak initial interest period.
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We will carefully analyze the market using our local expertise to determine the optimal price for your property.
SALES PRICE VS. INITIAL PRICE
Properties that are overpriced initially may ultimately sell for the lowest price LESS THAN 2 WEEKS
2-4 WEEKS 4-10 WEEKS MORE THAN 10 WEEKS
FREE:
DONNA MEDREA’S OCEANFRONT
LUXURY HOMES APP MY TOP 11 LISTING SERVICES
My app is a tool you can use for years to come. It is buyer, seller, renter, and investor friendly. You can search, save and set notifications for yourself for any and all searches your path may lead you down. It is updated within minutes of new listings hitting the market and the power of the MLS will be in the palm of your hand.
1. Enhance your property to differentiate it in the market place
2. Organic sharing of salient data points for appropriate pricing
3. Seller determines the price, then a strategic orchestrated plan is executed
4. Expose your property to local and global qualified buyers & network
5. All buyers shall be pre-qualified prior to accompanied showings
6. Strategic negotiation to maximize the best outcome
7. Assist in managing the buyers financing options
8. Detailed management of all appointments, inspections & timelines, constant communication with weekly updates
9. Constant oversight to ensure a seamless transaction
10. Personally oversees the life cycle of the sales process from premarketing listing presentation, home preparation, negotiation, escrow process, successful close of escrow and after sale service
11. Deftly and successfully represents both the Buyer and Seller for simplified solutions
