DONE 2022 | Done by Friday

2022

Welcome to this first edition of Done! We are thrilled to bring you a showcase of the campaigns we launched in 2022. And to give you a closer look at what makes us tick and what we love to do!

At Done by Friday, we pride ourselves on creating strong and effective campaigns that truly make an impact. We believe that advertising has the power to not only sell products, but to shape culture and inspire people to take action. That’s why we approach each and every campaign with a strategic and creative mindset, ensuring that our work is not only impactful, but also memorable and meaningful.

In this edition of Done, you’ll find a selection of some of our most successful campaigns to date. From strong strategic insights to creative concept development to execution and measurement. We take a holistic approach to our work, and we’re proud of the results we achieve for our clients.

Our team at Done by Friday is made up of talented and courageous individuals who bring a diverse range of skills and experience to the table. Co-creation is our attitude. We collaborate closely with our clients to truly understand their needs and goals, and we use our expertise to develop campaigns that deliver results.

We hope you enjoy browsing through this edition of Done and getting a glimpse into the work we do at Done by Friday.

If you’re interested in working with us or learning more about our approach to advertising, don’t hesitate to get in touch. We look forward to connecting with you and helping you bring your marketing goals to fruition, in our own Done to Deliver style.

DONE BY VSV & AWSR

For the fourth year in a row, we were asked to run the campaign “DE GROTE VERKEERSQUIZ” and “LA QUIZ DE LA ROUTE”.

The quiz itself was conceived 14 years ago as a way to remind us of the current traffic rules and, using gamification, brush up our knowledge of the points we all tend to forget over the years.

RESULTS

With over 400.000 QUIZZES PLAYED, the quiz remains a big success with the Belgian population.

Ontdek zelf alle slimme toepassingen.

Etalagescherm van ThisPlays2

Breng je etalage tot leven na de openingsuren.

Together with Smart Retail, a test zone set up by the city of Antwerp showcasing how technology could change the way we do retail in the future, we launched the introduction to the test zone and invited retailers from the area to come and experience it for themselves.

We supported the launch with a new web portal, signage throughout the area, a key visual and printed materials.

Lift & Learn van Digitopia

Start automatisch een video als je klanten een product uit het rek nemen. Waar?

Stap

Toon realtime je sociale mediakanalen in je winkel.

Waar? Monar and Clothes Everdijstraat 35

De toekomst is digitaal, wat heel wat mogelijkheden voor de detailhandel biedt. De stad Antwerpen zet haar schouders onder het ‘Smart Retail’-project, in samenwerking met Thomas More-hogeschool en met steun van de Vlaamse en Europese overheid. Zo ondersteunen we jullie als ondernemers optimaal in deze digitale evolutie: slimme technologie zal de Antwerpse detailhandel versterken.

optimaal in deze digitale evolutie: slimme technologie zal de Antwerpse detailhandel versterken.

DONE BY STAD ANTWERPEN

Are you a courageous marketeer who’s ready to look at things differently? Are you, like us, more interested in making history than repeating it? All in pursuit of work that both drives business results and leaves a dent.

People who are crazy enough to think they can change the world, are the ones that do! Understanding your audience’s deepest concerns and desires is key to us. At Done by Friday, we are fans of extensive research, resulting in laser-sharp strategies and effective campaigns.

DONE BY THE COURAGEOUS

LET’S GET RID OF THE STATUS QUO!

Besides classic in-store activation, we’ve been trying to engage children in discovering LEGO for the few years. We created this engagement by expanding the LEGO universe. Meaning seeking added value in roleplaying or the experience around the toys. That’s why we created a campaign for LEGO Friends where kids were able to invite each other to real life playdates and enjoy playing together.

For LEGO CITY Stuntz we created the online platform LEGO CITY STUNTZ DIY. An inspirational tool where we challenged kids imagination to come up with the coolest tracks for their LEGO STUNTZ vehicles. One rule tough… they could only use things they found at home to expand their LEGO tracks.

DONE BY LEGO®

WIJ ZIJN

DONE BY VRIENDEN VAN HET SOPHIA

Vrienden van het SOPHIA is a charity organisation that raises money for children with rare diseases at Rotterdam’s SOPHIA HOSPITAL. It’s the Netherlands’ largest and bestknown children’s hospital.

The organisation was impressed by our main message of the ‘Not a UNICORN’ campaign that we launched in Belgium in 2021 for RadiOrg (Rare disease Organisation). In this campaign we compared the ‘nonexistence’ of unicorns and the fact that children with rare diseases DO exist and are in dire need of attention, both social and political.

In agreement with RadiOrg we decided to recreate this campaign in a form adapted to the Netherlands.

The campaign will run until Q2 ’23, but we are already seeing encouraging results and we receive numerous positive feedback. From patients, their families and the general public.

WELKE INDRUK MAAK JIJ IN

HET VERKEER?

DONE BY POLITIEZONE ANTWERPEN

What impression do you want to make in traffic? Do you know how to behave once you’re in traffic?

We launched the campaign “Welke indruk maak jij in het verkeer?” to raise awareness and remind people not to turn into monsters. Getting across the message of how your behaviour may be interpreted by others was the main goal. The campaign was spread using outdoor media, ads in cinemas and social media.

Welke indruk maak jij in het verkeer?

When “Antwerpse Bakkers Unie” first came to us in early 2022 they were still called Syndicale Unie. Together with a total visual rebranding, we changed the name to Antwerpse Bakkers Unie. A name that emphasises the pride in the profession and the province that this organisation represents.

With this rebranding also came a strategic repositioning in which Antwerpse Bakkers Unie will focus more on the consumer and provide bakeries across the province with tailor-made consumer-oriented campaigns to help them connect with their customers.

De zak van Sinterklaas

We’ve all heard of ‘de zak van Sinterklaas’, but do you know what’s in his “BROODZAK”? For a week, kids and their families living in the province of Antwerp were asked to guess what was in his bread bag. In several funny videos, Sinterklaas gave some clues to the answer.

The campaign was rolled out on regional TV (ATV, RTV), the website of Antwerpse Bakkersunie, social media and of course in bakeries.

DONE WITH

Co-creation is an attitude. When we play ball, we want you in the game. Taking your campaign to a new dimension, Done by Friday is with you every step of the way.

We challenge you during strategic sessions and creative kitchen reviews. All through this journey we assist you in discovering valuable insights leading to groundbreaking campaigns.

Met Done by Friday heeft de Antwerpse Bakkersunie een perfecte partner gevonden die zowel de vereniging als haar leden ondersteunt met promotie en communicatie. Hun professionele aanpak versterkt het warm imago van onze sector.”

WANNA BE IN THE GAME?

Ook in 2022 heeft Done by Friday weer schitterend werk geleverd voor de LEGO Groep. We hebben goed gekeken naar hoe we samenwerken en hoe we die samenwerking nog sterker kunnen maken. Kers op de taart waren de EFFIE en BOA awards.”

BRUNO KUYLEN Antwerpse Bakkersunie

VINCENT ANDRIES The LEGO® Group

Eén van mijn eerste grote projecten bij Politiezone Antwerpen mocht ik, samen met een ervaren collega, uitwerken met Done by Friday. In een mum van tijd leerde ik een heleboel aangename mensen kennen, met wie het bijzonder fijn samenwerken was.

De mensen van Done by Friday zijn niet alleen gepassioneerd door hun vak, ze kunnen zich ook verplaatsen in de noden en wensen van de klant. Toegegeven, we waren een vrij kritische klant :), maar we blikken dan ook terug op een fantastisch eindresultaat dat te danken is aan ieders inzet.”

KIM

Done by Friday is één van de communicatiebureaus uit ons raamcontract waar we graag mee samenwerken. Dit bureau voelt ons merk goed aan en wij zijn fan van hun persoonlijke aanpak. Zowel bij een briefing met een strategische insteek als het uitwerken van een aantal concrete dragers komen ze creatief uit de hoek. Steeds vlot bereikbaar en een partner voor co-creatie!”

ATTITUDE

BASTIAENS Politiezone Antwerpen

LIESBETH HAESEVOETS Stad Antwerpen

U bestelt heerlijke frieten bij een erkend friturist!

DONE BY HORECA VLAANDEREN

DONE BY HANDICAP INTERNATIONAL

Handicap International, an international organisation focusing on reintegrating people with physical disabilities in third world countries, actually faces one main challenge…

Not fundraising. Ok, you shouldn’t take that too literally…

But in order to organise successful fundraising campaigns you need to have a strong community in place.

In order to create this community we created the #wemovetogether initiative, in which we encourage the Belgian public to join us in fighting the exclusion of disabled people.

Hoogstraten

Hasselt

Sourbrodt

Villers-la-Ville

Auderghem

Meulebeke

Rance

DONE TO

KEEP THINGS MOVING

Campaigning is stressful. That’s why we focus on unburdening you and taking that stresws off your shoulders. We keep you and your team connected and up to speed with your campaign Before, during and after launch.

Our dedicated account team applies agile project management that keeps you involved and in control throughout the whole campaign. Optimizing constantly, we are focused on new goals every week, Done to Deliver-style. Setting out clear responsibilities and expectations for all stakeholders, this strategy allows us to grow your campaign up to perfection!

DELIVER

GO! ZOEKT LEERKRACHTEN DIE DENKEN DAT ZE BETER ZIJN met een carrièreswitch naar het onderwijs.

If there’s one thing we know about the teaching profession it’s that it’s the object of numerous stereotypes and misconceptions… And above all, that there is a huge shortage of teachers.

When we were asked to launch a new recruitment campaign, we decided to make use of these mistaken beliefs.

Prior to the creation of this campaign we carried out a large internal survey about teaching and redefined the value proposition of GO! as an employer.

GO! ZOEKT LEERKRACHTEN DIE FOERT ZEGGEN tegen ongeïnspireerd

lesgeven.

Word leerkracht in het

Solliciteer vandaag voor een job in het onderwijs van morgen op g-o.be/jobs.

AWARDS

So… about those awards… It proved to be an amaaaaaazing year for us! Not only did we win a bronze Best Of Activation award (BOA) for our #buildtogive campaign and a third place at the Soniq Awards for our ZIP (best and most effective on radio). We also won a bronze EFFIE award for our LEGO CITY campaign.

While a BOA award is for excellence in activating a consumer-facing brand, the EFFIES focus on efficiency and effectiveness of campaigns. So winning these two awards is a huge tribute to our work!

“Stars in the Sky” is Belgium’s unique and local version of the international #BuildToGive campaign by The LEGO Group.

Together with ZNA Kinderziekenhuis and Clairs Vallons centre médical pédiatrique, we put a smile on the faces of over 200 children who had to spend the end of the year in hospital, and on their families’ faces too.

To do so, we used over 200 drones to create a light spectacle with the stars that were built for the campaign in Belgium and put those stars back where they belong: in the sky! An unprecedented event in Belgium and a global first for The LEGO Group.

We believe brands and products should be experienced! Even during a COVID pandemic. So when LEGO briefed us to introduce and activate the new LEGO CITY range to the Benelux, we developed a truly unique through the line activation concept that focused on experiencing the products and boosting kids’ imagination! All of this without even physically touching the toys.

Watch

To put ZIP (firestarters) back on the map we turned to radio, even though we had a very tight budget. So we had to be smart about it.

the case movie! Listen

We have been working with HORECA VLAANDEREN since 2019 to support their communication needs. Even throughout the entire COVID pandemic we were there every step of the way. Often with very short deadlines, but with clear and efficient communication.

Earlier this year, we created and produced the ‘HORECA VLAANDEREN ENERGY SUPPORT’-platform and -book, as a response to the energy crisis that’s definitely taking its toll amongst HORECA entrepreneurs. Have a look at our custom developed website. www.horecaenergysupport.be

powered by

DONE BY HORECA VLAANDEREN

To spread the message that the first LEGO Discovery Centre (LDC) was about to open in Brussels we launched a “content first” campaign to let families discover the power of creative play!

We selected three ambassadors (Klaasje Meijer, Tatyana Beloy and Adrien Devyver), who were challenged to make their way to the LDC. Each story was based on a passion point such as creativity, engineering or discovery. To help them solve their challenges, we paired them with an expert. Their adventures were recorded and were turned into engaging online episodes to inspire kids across Belgium and the Netherlands.

Children in Belgium and the Netherlands could follow their favourite ambassador on the website of LDC. At the end of each episode, the ambassadors reached out to the children to help them conquer the next challenge. The kids could submit their answer to help the ambassadors.

DONE BY LEGO®

Watch the road to LDC.

WAAR ANDERS?

DONE BY POLITIEZONE ANTWERPEN

Politiezone Antwerpen is constantly seeking new talent. Therefore, a few years ago, the zone launched a recruitment campaign, “ANDERS,” which focused mainly on all the equipment and resources they had at its disposal and with which it distinguished itself from other police forces.

Since Politiezone Antwerpen also wanted to show that they innovate and invest in people, they wanted a renewed campaign, ANDERS 2.0. We decided to put 5 services in the spotlight, namely: ‘wijkwerking’, ‘orida’, ‘interventie’, ‘mobiele eenheid’ and ‘burgerprofielen’.

We made visually powerful campaign images by combining the wanted profiles with images of Antwerp itself. On video, we brought several realistic scenarios to life in the silhouette of a police profile. The campaign material was prominently placed in the streets using OOH, but also two metros were full wrapped with campaign images. They drove through Antwerp for a whole month.

Watch the video.

DONE BY QTEAM

National tyre expert and fitter QTeam is one of our oldest clients. In this very promotion-driven and fast-paced market, we often work with short deadlines and create a lot of short-term promotional campaigns, which we are continually evaluating and optimising. That’s why we created the QRAZY Deals. A promotional concept that we can easily and very quickly set up, adapt, test, etc. But more than that, it’s a very recognisable and ownable concept that consumers have come to know and love.

Working hand in hand with our loyal clients we are able to create campaigns tailored to their needs. This year we also had some new adittions like the Pietercil group, GZA ziekenhuizen, Trend Micro and Interchange.

If you are ready to be part of the team discover our contact information on the backcover of this magazine!

DONE FOR WHO?