

BERGHAUS AW22/23 DEAN STREET













BERGHAUS AW22 ‘BREATHING SPACE’
I designed a range of graphics for use on Berghaus logowear in the AW22 season. The focus here was to combine outdoor imagery with minimalism and optimism. These were also intended to be strong ‘colour carriers’ to help merchandise the wider apparel range together.







bauhaus-inspired organic but ordered negative space outdoor imagery big blocks simplicity playfulness functionality energising



















geometric



BERGHAUS AW22 ‘CALCULATED RISKS’
This logowear range was designed for Berghaus’ ‘sports-fashion’ consumer. The emphasis was around linework textures and parametric patterns to create a sense of motion and progression. Prominent use of the Berghaus logo was also a key staple of this urban-inspired capsule.










engineered mathematical linework-heavy parametric patterns

typography to give structure/shape precision logo-centric asymmetry motion















