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BA (Hons.) GRAPHIC DESIGN Module Code


Module Title


Semester Doc. Code



Fashion Brand of the Future

Brief Create a new fashion brand that optimises the qualities of British design and innovation. Background / Considerations After a successful year at our Golden London Olympics and the Queen始s Jubilee all eyes are on Britain. We want to capture our great achievements and translate them into a brand concept. We are creating a new retail brand that we want you to be part of. Emanating on the great British Industrial Era, bringing it into the future, achieving a new feel for engineered luxury clothing. The concept must be unisex since we plan to start as a Menswear label but then expand into men始s accessories, toiletries, leather goods and eventually women始s wear. Our customer base will initially be a professional male, approximately between the ages of 3550.

Mandatory Requirements


Brand concept development Brand application

Logo & Identity Printed Collateral Swing Tag Business Card Website

Studio Deadline

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

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