Madd Entertainment, the international arm of Turkish prodcos Ay Yapim and Medyapim, is a good example of the need to redirect its strategy because of the stop that the productions have had at a global level. But its Managing Director, Ateş Ince, is positive about the situation: ‘As economy and global demand for content increased in the last Ateş Ince, 3 years, all countries have used their financial tools for Managing Director production’. ‘Also In Turkey, we have been producing a lot in the last 3 years more than the international markets needs. I can easily forecast that the amount of production will decrease in Turkey too. We will go back to our normal like year 2014-2015. And this will be positive for the distirbution business of Turkish drama. As the demand increase we will decrease the amount of excess hours of production and reach to an equilibrium’, he completes. Among the new titles that Ince recommends are The Choice (70x45’), the story of an idealist professor of economics in a state university, whose life turns upside down when he wrongfully gets fired and his 7 year old son gets sick. All the doors get locked in his face one by one as he asks help from his childhood friend, finding himself in a dark adventure he could never have imagined. Also is A Miracle (100+x45’), centered on a young autistic savant medical school graduate who had a difficult upbringing. His biggest dream is to become a surgeon but he is quite PRENSARIO FULL PAGE.ai 1 28/04/20 9:13 a.m. the genius, but has trouble communicating a ical dram A Miracle, med with people because of his condition. He will face a huge resistance at the hospital, however, he will also find friendship, brotherhood, and love in there.
SIC reinforces its global presence
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MADD’s A Miracle
SIC Content Distribution (Portugal) is now SIC International Distribution. Under the same umbrella, the company added to content sales the distribution of TV linear channels from the Portuguese leading media group SIC/Impresa. André da Silva, sales executive ‘A complementary offer largely welcomed by platforms and clients looking into multi-disciplinary offers combined content packages or VOD content can be added to channel deals’, says Cristina Vaz Tomé, Impresa’s CRO. ‘Expanding product offering is one of the reasons the Group has been reinforcing its presence at international markets. There has been a Nazaré h as b big effort in following up closely with clients, in Portug een ratings leade al, with an r adapting quickly to the changes caused by COav share of 2erage VID19 to respond to the demands of the mi8.2% llions self-isolating around the world’, she adds. During Virtual Screenings, the company is pushing strong Nazaré, a rating phenomenon, with an average share of 28.2%, nominated for Best Telenovela at NY Festival TV & Film Awards, and sold to over 20 countries. ‘Family oriented, Nazaré is the story of a strong beautiful woman who will do anything to save her mother’s life, falling into the hands of villains who will blackmail her, while realizing she has fallen in love with the man she agreed to destroy’, explains André da Silva, sales executive.
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