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For You.


Contents Bodoni

09

Baskeville Old Face

13

17 Bembo 21 Didot

Akzidenz Grotesk Frutiger Avenir

27

31 35

39 Typography Posters 43 Franklin Gothic


06


Serif

Bodoni

Baskerville Old Face

Didot

Bembo


08


09

Bodoni Bodoni is a series of serif typefaces first designed by Giambattista Bodoni (1740–1813) in 1798. The typeface is classified as Didone modern. Bodoni followed the ideas of John Baskerville.

Though

these later designs are rightfully called modern, the earlier designs are transitional.


curved aperture

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz hook like tail

pointy tail

leaf like tail

angular beak

pointy vertex

overlaping serif

1234567890 unique teardrop

brushed stroke


Bodoni Font specimen

6

8

12

16

20

24

30

36

44

56

ABCDEFGHIJKLM NOPQRSTUVWXYZabc defghijklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOP QRSTUVWXYZabcdefghi jklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLM NOPQRSTUVWXYZabc defghijklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz

The quick brown fox jumps over the lazy dog.

11


12


13

Baskerville Old Face Baskerville is a transitional serif typeface designed in 1757 by John Baskerville (1706–1775) in Birmingham, England. Baskerville is classified as a transitional typeface, positioned between the old style typefaces of William Caslon, and the modern styles of Giambattista Bodoni & Firmin Didot.


curved terminal

long edgy serif

unique spur curved lobe

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz thick teardrop

curve beak

brushed tail

filled serif

1234567890 unique teardrop

slant serif sharp serif


Baskerville Font specimen

6

8

12

16

20

24

30

36

44

56

ABCDEFGHIJKLMNOP QRSTUVWXYZabcdefghi jklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmnopqr stuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOP QRSTUVWXYZabcdefgh ijkmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMN OPQRSTUVWXYZabcde fghijklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

15


16


17

Didot Didot is a name given to a group of typefaces named after the famous French printing and type producing

family. The

classification

is

known

as modern, or Didone. The typeface we know today was based on a collection of related types developed in the period 1784–1811.


loop terminal teardrop loop

unique spur

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

thin crossbar

unique terminal

pointy vertex

leaf like tail

half acender

spaced serif

unique number serif

unique teardrop


Didot Font specimen 6

8

12

16

20

24

30

36

44

56

ABCDEFGHIZJKLMNO PQRSTUVWXYZabcdef ghijklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIZJKLMNOP QRSTUVWXYZabcdefghijk lmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIZJKLMNOP QRSTUVWXYZabcdefghi jklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIZJKLMN OPQRSTUVWXYZabcd efghijklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

19


20


21

Bembo Bembo is the name given to a 20th-century revival of an old style serif or humanist typeface cut by Francesco Griffo around 1495. The typeface Bembo seen today is a revival designed under the direction of Stanley Morison for the Monotype Corporation in 1929.


22

curved spur

unique spur

serif apex brushed stroke

flat serif

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz terminal below baseline

pointy spur

long serif

brushed stroke

overlapping serif

long serif

1234567890 long number serif


Bembo Font specimen

6

8

12

16

20

24

30

36

44

56

ABCDEFGHIZJKLMNO PQRSTUVWXYZabcdef ghijklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIZJKLMNOP QRSTUVWXYZabcdefghijk lmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIZJKLMNOP QRSTUVWXYZabcdefghi jklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIZJKLMN OPQRSTUVWXYZabcd efghijklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

23


24


Sans Serif

Akzidenz Grotesk

Frutiger

Avenir

Franklin Gothic


26


27

Akzidenz Grotesk Akzidenz-Grotesk is a grotesque (early sans-serif) typeface originally released by the Berthold Type Foundry in 1896 under the name Accidenz-Grotesk. It was the first sans serif typeface to be widely used and influenced many later neo-grotesque typefaces after 1950.


teardrop bowl

big middle arm short arm

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 squar dot

big bowl

small tail

short arm

angular tail

short tail

drop bracket


Akzidenz Font specimen 6

8

12

16

20

24

30

36

44

56

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOP QRSTUVWXYZabcdefghijk lmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklm nopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklm nopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

29


30


31

Frutiger Frutiger is a series of typefaces named after its designer, Adrian

Frutiger.

Initially

available

as

a sans serif, it was later expanded to include ornamental and serif typefaces. The Frutiger family was updated in 1997 The new version, named Frutiger Next, changed a number of details and adds a true italic style.


abv cap hgt acender unique spur

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 square dot

angular tail

angular tail

angular beak

flat vertex

teardrop bowl


Frutiger Font specimen 6

8

12

16

20

24

30

36

44

56

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmn opqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLM NOPQR STUVWXYZabcdefghijklm nopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijkl mnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

33


34


35

Avenir Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988, and released by Linotype GmbH. The name Avenir is French for future. Frutiger intended Avenir to be a more organic, humanist interpretation of these highly geometric types.


acender abv cap height

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 circular dot

flat baseline tail

brushed stroke

long arms


Avenir Font specimen 6

8

12

16

20

24

30

36

44

56

ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijkl mnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijkl mnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLM NOP QRSTUVWXYZabcdefghi jklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijk lmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

37


38


39

Franklin Gothic Franklin

Gothic

and

its

related

faces

are

realist sans-serif typefaces originated by Morris Fuller Benton in 1902. “Gothic� is an increasingly archaic term meaning sans-serif. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards.


unique spur

unique ear

unique terminal

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7890 square dot

angular arm

angular beak

curved stroke


Franklin Gothic Font specimen 6

8

12

ABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmnopqr stuvwxyz

The quick brown fox jumps over the lazy dog.

30

ABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmnopqr stuvwxyz

The quick brown fox jumps over the lazy dog.

44

ABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmnop qrstuvwxyz

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQRS TUVWXYZabdefghijklmno pqrstuvwxyz

The quick brown fox jumps over the lazy dog.

16

20

24

36

56

41


42


Artwork

Bodoni Akzidenz Grotesk

Baskerville Old Face Frutiger

Didot

Bembo

Avenir

Franklin Gothic


Bodoni


Baskerville Old Face


Bembo


Akzidenz Grotesk


Frutiger


H IT HY E! W P D W RA NSI O N OG S I P R TY TE S O P

SERIF Vs SANS ?

A pocket book to make your choice easy!

Imaginary Press 1233 Pennsylvania Avenue San Francisco, CA 94909 www.imaginarypress.com

30061992

Type - a Serif Vs Sans Booklet  

A booklet featuring 8 famous typefaces and all there is to know about them.

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