Teen Force Ninjas Entertainment Marketing Campaign

Chelsea Freitas December 6, 2012 Chapman University FTV 419

“Together we will defeat the evils of the world

and bring peace to the universe.�

Bobby

table of contents FULL OF IMAGINATION

Phase 1: Overview Executive Summary 3 Key Cast and Crew 4 Film Facts 5 Target Audiences 6 Target Cities 7 Marketing Opportunities 8 Marketing Obstacles 9 The Big Idea 10 Phase 2: Film Festival Strategy Film Festival Strategy 12 Target Festivals 13 Festival Kit 14 Stunting Strategy 15 Public Relations 16 Phase 3: Consumer Strategy Campaign Timeline 18 Distribution Strategy 20 Creative Advertising 22 Media Strategy 24 Media Chart 29 Market Research 30 Publicity 31 Promotions 35 Internet Marketing 36 Budget and Pitch 37 Thank You 38

PHASE 1: OVERVIEW

executive summary

WELCOME TO THE TEEN FORCE

A Ninja-tastic tale of inspiring courage and encouraging laughter. Teen Force Ninjas roots for the underdog and acknowledges the meek. This film is united by a theme of bravery and supported by comedy. The narrative was created to empower youth and raise awareness of bullying through a vehicle that is relevant to children – Ninjas!

Teen Force Ninjas is story about 10-year-old Bobby and his role in the ongoing battle of good versus evil. Everyday Bobby has amazing adventures with his five best friends, the Teen Force Ninjas. The only problem is that these adventures are only in his imagination. In reality, he is faced with bullies until he makes a friend that can help.

This plans book contains a fully-integrated marketing campaign for Teen Force Ninjas. The campaign reaches three target audiences through strategic advertisements and bold creative. The cast and crew have an incredible story to tell, welcome to the Teen Force!

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kEY CAST AND CREW MEET THE NINJAS

“Evil never gives up.” RED NINJA

“And neither do we!” ALL NINJAS

BOBBY

DAVIS DESMOND

MOLLY

ALYSSA MILLER

ORANGE NINJA ROLAND RUIZ YELLOW NINJA BARRETT PERLMAN RED NINJA LUKE COOK GREEN NINJA JEREMIAH WATKINS PURPLE NINJA LINDSAY LAMB

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TEEN FORCE NINJAS

BLACK BELT IN LAUGHTER

GENRE Action Comedy RATING PG POSITIONING STATEMENT Teen Force Ninjas is a story about growing up... with ninjas. In this coming-of-age comedy, audiences will experience Bobby’s place in the ongoing battle of good versus evil. Bobby fights imaginary villains with his five favorite ninjas until he must face real bullies alone.

SYNOPSIS 10-year-old Bobby loves to fight crime along side the five characters from his favorite television show, Teen Force Ninjas. They have named him the sixth ninja as he is essential for them to succeed in their conquest against evil. But this world only exists in Bobby’s imagination. In real life, he is faced with three neighborhood bullies that are determined to tear him down. Bobby is shocked when a young girl named Molly defends him using Taekwando. He stands in awe of Molly’s skills and he is inspired to join her martial arts class and try to become her friend. However, learning real karate means ridding himself of his five imaginary best friends. When the bullies come after Bobby a second time, he must decide what is worth fighting for.

TAGLINE

Imaginary friends can be real FUN

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TARGET AUDIENCE CALLING ALL NINJAS

PRIMARY AUDIENCE: FAMILIES WITH CHILDREN Teen Force Ninjas is largely appealing to families with young children because the content is suited for a younger

audience while remaining entertaining to the general population. While surrounded by humor, there is a meaningful

message at the core of the film that parents will approve of.

DEMOGRAPHICS: PSYCHOGRAPHICS:

Children ages 6 to 12 and their parents Enjoy comedic and inspirational films Fond of ninjas or comics Interest in Taekwondo, martial arts, or sports in general Experience with bullies or bullying

SECONDARY AUDIENCE: YOUNG ADULT MALES

Young adults grew up with Power Rangers as boys and they never lack a post for #ThrowBackThursday. These guys love a

good laugh and are self-proclaimed a social media buffs. Find them gaming, working out, and of course–watching movies.

DEMOGRAPHICS: PSYCHOGRAPHICS: Men High school education or higher

Ages 18 to 24 Grew up with Power Rangers and 90s iconic comics Interest in Taekwondo, martial arts, or sports in general

TERTIARY DEMOGRAPHIC: HISPANIC FAMILES Hispanics, who regularly attend the movies as a family, are a likely target because they will enjoy the comedic and

inspirational messaging and culturally relate to the Orange Ninja. Also, the rating is suitable for family members of all ages.

DEMOGRAPHICS: PSYCHOGRAPHICS: Hispanic families Enjoy comedic and inspirational films

Interest in Taekwondo, martial arts, or sports in general

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TARGET CITIES

MOBILIZE THE FORCE

Everybody loves ninjas! Teen Force Ninjas is predicted to have high playability and therefore target cities will range nationwide. Marketing efforts will be focused in major U.S. cities to generate press from leading publications and in turn drive foot traffic to produce word of mouth marketing.

To reach the tertiary audience, specific areas with a higher concentration of Hispanic population will be designated within the secondary target cities.

PRIMARY

SECONDARY

Los Angeles New York City Chicago Seattle San Francisco Las Vegas

Houston Austin Miami San Diego Washington D.C.

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MARKETING OPPORTUNITIES THE CHERRIES ON TOP

FAMILY

Teen Force Ninjas is rated PG and therefore deemed appropriate for almost all audiences. The

narrative of the film is a coming of age story that will create an entertaining experience for the entire family.

GENRE

As a comedy, the film will draw in a wide range of audience members. This film does not limit itself to one particular niche crowd because in general, everyone enjoys a comedic film.

ICONOGRAPHY

The five, brightly-colored ninjas that make up the Teen Force serve as key imagery to appear in the marketing materials. The ninjas are easily identifiable by consumers and will create visual consistency in collateral materials.

SOURCE MATERIAL

The look, tone and feel of the Teen Force Ninjas advertising will reflect that of the Power Rangers and comic books. The creative messaging will resonate with these fans and generate an interest in the film based on the success of and connection to previous material.

UNDERDOG THEME

The film shares an inspirational message about overcoming bullies and the harsh affects of teasing. Bobby’s character is experiencing a very relatable situation and audiences will cheer him on.

GIRL POWER

The character Molly represents a significant opportunity to reach young, sporty girls. Molly is a karate expert and she teaches Bobby how to defend himself from the bullies. As a leader and role model, her actions promote authentic girl power.

MULTICULTURAL 8

The Orange Ninja creates an opportunity to reach the Hispanic community because his character is played by a Mexican actor and he speaks Spanish throughout the film. Orange Ninja is an identifiable character for Hispanic viewers and serves as a positive role model.

MARKETING OBSTACLES SOUPY ICE CREAM

SETTING

STEREOTYPES

The ninjas only come to life in Bobby’s imagination. The film transitions back and forth between fantasy and reality and it may be confusing for young children to follow.

Each ninja represents a stereotypical persona – the narcissist, the nerd, the girly-girl, the tough chick, and the ethnic one. It’s important to market these characters in a positive, comedic manner to avoid offending audiences.

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BIG IDEA BULLIES BEWARE

COURAGE Teen Force Ninjas is inspired by strength, bravery and audacity. The big idea for this campaign is centered around courage. Just as Bobby must find courage within himself to stand up to the bullies, Molly shows courage while she chooses to help him when no one else will. And as for the most courageous thing of all, Bobby learns to fight for himself without his imaginary ninjas. In this coming of age comedy, audiences will feel empowered by the message of the film. The idea of courage will unite the fun, comedic elements of the film and the authentic, motivational elements of the film.

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PHASE 2: FILM FESTIVAL STRATEGY

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FESTIVAL STRATEGY NETWORKING NINJAS

Teen Force Ninjas will be submitted to four film festivals that take place between March and July 2013. The festivals have been strategically chosen based on the film’s key themes and target cities. Because this film was created for a broad audience, the selected festivals are well-known and widely popular while still catering to the appropriate genre. Each festival represents a paramount opportunity to gain press among the opinion leaders and taste makers of the film industry. Through these four festivals, Teen Force Ninjas can increase its awareness and total market share.

KEY THEMES

The festivals were chosen based on the film’s strongest and most distinct themes. These themes include: comedy, family, and comic culture.

TARGET CITIES

Each festival takes place in one of the target cities that represents key marketing opportunities to reach the primary or secondary target demographics. By bringing Teen Force Ninjas to these target cities, there will be a heightened presence within those communities during the months leading up to the film’s release date. Specifically, within the target cities, the festivals will increase press and word of mouth marketing through the public relations initiatives and stunting strategies.

Anaheim Austin Los Angeles New York City

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TARGET FESTIVALS

PLAYGROUND SHOWDOWN

The New York International Children’s Film Festival is North America’s largest film festival for children and teens with an annual audience of over 20,000 attendees. The festival takes place March 1 - 24 and serves as an Academy-qualifying festival for live-action short films. A premiere at this festival would ensure a significant amount of press and heightened awareness in the primary demographic of families with children ages six to 12.

Between March 8 - 16, South By Southwest (SXSW) Film Festival showcases the work of talented filmmakers to thousands of fans and industry leaders in Austin, Texas. By entering Teen Force Ninjas into the Narrative Shorts category, the film will gain attention from opinion leaders in the digital space that will generate awareness nationwide through social media. By implementing strategic public relations initiatives throughout the festival, the Teen Force can target the 43.8 percent* of Austin’s population that represents the tertiary audience of Hispanic families.

By taking Teen Force Ninjas to WonderCon for the Los Angeles Children’s Film Festival March 29 - 31, the film will gain recognition and press from the creative industry insiders. As an entity of Comic Con, WonderCon showcases comic, art and popular culture elements.

Through the implementation of strategic partnerships and guerilla throughout Anaheim, Teen Force Ninjas will reach audiences through mediums that are relevant to them.

The L.A. Comedy Shorts Film Festival from April 4 - 7, is the largest comedy film festival in the United States and is dedicated to showcasing the newest and hottest comedic talent. The festival is sponsored by FunnyOrDie.com and judged by an industry panel, including past celebrity participants like Will Ferrell, Jane Lynch, and Julie Bowen. Attendance at this festival creates networking and digital marketing opportunities for Teen Force Ninjas.

*United States Census Bureau, 2010

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FESTIVAL KIT GET THAT PAPER

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FESTIVAL PUBLIC RELATIONS TEEN FORCE TAKEOVER

To create a sense of community while traveling to the different festivals, Teen Force Ninjas can offer a children’s karate class in each city. The class will empower youth attendees and engage fans with something truly valuable. Not only is this initiative relevant and true to the film, it follows the deeper idea of courage. This idea is likely to gain press attention as well as ignite a sense of hope in each community.

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guerillA

CREATIVE CAMPAIGNING

I scream for ice cream! Teen Force Ninjas can draw from a key, reoccurring scene in the film, the arrival of the ice cream truck. This is an opportunity for guerilla marketing at festivals with warmer weather. The Teen Force crew will arrive in a ninja-branded ice cream truck to draw a crowd to the film’s screening. Afterward, all attendees get free ice cream from the truck. Not only does this draw a crowd, but by creating a community hang out around the truck, festivals attendees can relax and discuss how awesome the film is.

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PHASE 3: CONSUMER STRATEGY

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CAMPAIGN TIMELINE MARK YOUR CALENDARS

Teen Force Ninjas will implement a three phase campaign timeline to launch its advertising plan. The film will be introduced through a series of executions focused on educating audiences between March and May. Next there will be a push to increase awareness and engage consumers from June to July. Finally, in the last stretch from October to the release date in mid November, there will be a fast break of pulsing media to remain top of reinforce the message and solidify attendance.

INTRODUCE

INCREASE AWARENESS

MARCH

JUNE

APRIL

The teaser trailer will release over spring break, followed by movie posters in theater mid April and Ninja standees to be placed over Memorial Day weekend.

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MAY

JULY

In June, Teen Force Ninjas will launch a burst of online activity that will carry through the rest of the campaign to engage consumers. The official trailer will release with Universal’s premiere of Despicable Me 2 in theaters July 4 weekend. In August and September, early awareness :30 spots will air on television and print ads will be published in magazines.

FAST BREAK

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

October will mark the beginning of the fast break phase including more television spots and in-theater executions such as soda cups and popcorn bags.

Leading up to the release date in November, there will be heightened awareness through outdoor placements on billboards, bus shelters and wild postings. Teen Force Ninjas will launch a countdown trailer and a newspaper ad the week of the premiere.

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DISTRIBUTION STRATEGY WHO LET THE NINJAS OUT? WHO, WHO, WHO, WHO

As Teen Force Ninjas is both an action comedy and a family film, there is a sizeable selection of distributors that have proven successful releasing films in this category. With high playability across a wide range of audiences, Teen Force Ninja’s creative messaging aligns with that of the following film distributor options.

DISNEY

SONY

UNIVERSAL PICTURES

WARNER BROS. PICTURES

Universal Pictures is the first choice distributor option for Teen Force Ninjas based on its outstanding performances distributing comedies like Knocked Up, Bridesmaids and Ted as well as family films like Despicable Me and Mama Mia. Universal best understands the target audiences and the tone of the film and essentially would create the greatest creative product possible. A partnership with Universal would allow Teen Force Ninjas to leverage assets such as Universal Studios, Universal Music, City Walk, NBC, Hulu.com, and Fandango. The use of these platforms will create an innovative, exciting and integrated marketing campaign that engages the target demographic.

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RELEASE DATE & PATTERN

HAVE A NINJA-TASTIC THANKSGIVING

With many highly-anticipated family films like Iron Man 3, Monsters University, The Smurfs 2, and Epic scheduled to release in 2013, planning a strategic release date is critical to a successful opening weekend at the box office. Teen Force Ninjas will release the week of Thanksgiving to capitalize on the family-focused holiday and break from school. By releasing the Wednesday before Thanksgiving, Teen Force Ninjas will serve as a default movie for families looking to satisfy children of varying ages from kids to teens to young adults. Emphasizing the marketable elements of comedy, family, and inspirational messaging, the film will resonate with audiences throughout the holiday season. Teen Force Ninjas will release wide in 3,100 locations nationwide. The high marketability and playability of the film are appealing to a broad range of audiences and exhibitors.

WIDE RELEASE ON WEDNESDAY, NOVEMBER 27, 2013

Teen Force Ninjas will thrive in its competitive environment as the sole comedy in theaters. One Direction Concert Movie and The Hunger Games will skew toward female audiences so they do not represent a threat to Teen Force Ninja’s target demographics. Similarly, Frozen and Santapprentice are both animated films that will most likely resonate with younger children, pushing families with older kids to see Teen Force Ninjas. The film will strategically open two weeks before The Hobbit to establish a strong presence in the market and in the media before December 13.

November 8

November 22

One Direction Concert Movie The Hunger Games: Catching Fire

November 27

December 6

TEEN FORCE NINJAS Santapprentice Frozen

December 13

The Hobbit: The Desolation of Smaug

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CREATIVE ADVERTISING NA-NA-NA-NA-NA-NINJAS

Ninjas are fun! When advertising to the primary audience of families with children ages six to 12, the key strategy is to engage children with bold and exciting creative. Using the ninjas as iconic symbols, they will serve as the faces of the film. Advertising will embody the big idea of courage in all communications to empower youth against bullying and inform parents that the film has a greater message. All creative will be youthful and bright, while still appearing clean and clever to appeal to parents and the secondary audience of young adult males. There will be a specific materials created featuring Orange Ninja to target the tertiary audience of Hispanic families.

BIG IDEA Courage TAGLINE Imaginary friends can be real fun TONE Bold, Exciting, Fearless COLOR PALETTE Ninja Colors, with an emphasis on red

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SAMPLE MATERIALS HOT OFF THE PRESS

CREATIVE MATERIALS TRAILERS

Teaser Trailer Trailer

Internet Trailer

Television

:30 Second Spot Countdown Spot Print

Newspaper Ads

Magazine Ads

Outdoor

Billboards

Bus Shelters

Wild Postings

Subway Takeover

IN THEATER

Teaser Poster

Key Art Poster

Character Poster Standees

Popcorn cups

Internet

KEY ART

CHARACTER POSTERS

Bookmark Ads Online Radio Ads Promoted Tweets Fandango.com Takeover 23

MEDIA STRATEGY WHO, WHAT, WHEN, WHERE

With the creative executions set, it is crucial to choose the right media platforms to best reach the target audiences. Teen Force Ninjas has strong visuals that will be best represented through video and print. The strategy includes a mix of media platforms to establish a connection to consumers through channels that fit their lifestyle. The film will educate audiences through traditional platforms and engage them through innovative media.

TELEVISION

PRINT

DIGITAL OUTDOOR

IN-THEATER

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television & Print TV STILL NUMBER 1

Between the months of September, October and November, Teen Force Ninjas :30 spots will air on the following television shows. The entire week of Thanksgiving, there will be a :15 countdown trailer to generate excitement about the Wednesday, November 27 release date. The spot will focus on counting down the days until the Thanksgiving holiday and then feature the ninjas and remind audiences of the upcoming premiere.

Print ad placements will consist of magazine and newspaper buys that reach all three audiences within the three primary target cities. Since the ninjas are bright and colorful, they serve as iconic art for print advertisements. Magazine print will launch beginning in August and September books and continue through the rest of the campaign to increase awareness. Newspaper ads will be strategically placed the Sunday in advance in the Los Angeles Times, New York Times, and Chicago Tribune. Selected magazine include:

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DIGITAL

FROM SCREEN TO SHINING SCREEN

Consumers rarely go a day without using digital media, why would the ninjas? To reach audiences on every platform, this campaign will integrate online advertising with traditional print and television beginning in the month of June. Teen Force Ninjas will execute creative placements on websites and social media outlets that are relevant to the target demographics to increase awareness of the film during the second media phase.

The online executions will consist of paid bookmark ads, social media ads, online trailers, and website takeovers.

Fandango Takeover Hulu.com Trailer Ads YouTube Banners Promoted Tweets Promoted Hashtags Pandora Radio :15 spots Facebook Ads

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OUTDOOR

NINJAS GONE WILD

The strategy for Teen Force Ninjas outdoor advertising is to place large sinage in high traffic areas that are popular among families with children.

The outdoor placements will run during the final stretch of the campaign. Because the film has bold, exciting key art, the outdoor placements will add significant value to the campaign. The outdoor media placements will include: wild postings, subways, bus shelters, and an experimental billboard.

By leveraging Teen Force Ninjas’ distribution partnership with Universal, the billboard will be strategically placed at the Universal City Walk in Hollywood. During the day, the billboard will appear just like the image on the left, a photo of Bobby and the Teen Force. However, when the sun sets, the ninjas will fade and the image on the billboard will create an illusion that Bobby is alone. By dark, the ninjas will be gone, just as in the movie they cannot be seen outside of Bobby’s imagination. Bobby will be left alone, with the tagline – Imaginary Friends are Real Fun – as demonstrated by the image on the right.

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IN-THEATER

LIGHTS, CAMERA, NINJA-ACTION

In-theater advertising will launch in April and continue throughout the duration of the campaign with a second burst of activity during the fast break period in October. Placement inside movie theaters ensures a relevant platform to reach consumers. The movie trailer will be reinforced through creative advertising in the hallways and lobbies such as movie posters, standees, and popcorn cups.

The Teen Force Ninjas face in hole standee that will be set up in movie theater lobbies nationwide. By taking a photo and uploading it to the Teen Force Ninjas Facebook, users will have the chance to win a free large soda and popcorn from their closest participating theater.

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MEDIA PLAN NUMBERS AND NINJAS

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER NOV

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MARKET RESEARCH FIVE [NINJA] STARS

To ensure the greatest possible advertising strategies and most effective media buys, Teen Force Ninjas will implement three types of market research. To understand audience preference and media habits, consumer research will be conducted. Through test screenings, specific advertising opportunities and positioning within the market will be determined. Lastly, advertising tests will allow Teen Force Ninjas to test creative work with sample audiences and track the campaign.

1. Consumer Research Focus Groups Surveys

Man on the Street Interviews

2. POSITIONING STUDIES Test Screenings 3. Advertising Tests Sample TV Spot Test Tracking

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PUBLICITY SPOTLIGHT

Teen Force Ninjas will implement a rigorous publicity strategy to gain press coverage in the months leading up to the release date in November.

Through publicity initiatives, the film will increase awareness among the target demographics of parents and young adults. Below is a sample pitch letter to Parents Magazine for publicity coverage in a feature story. The pitch is centered around the strong youth empowerment theme of courage. Additional print publicity pitches would include letters to Latina, Oprah, and Good Housekeeping Magazines. Teen Force Ninjas will also pitch to the Mommy Blogger community to gain advocates and in turn publicity within online communities.

PUBLICITY MATERIALS

Sample publicity materials include a sporty, USB Teen Force Ninjas-branded bracelet. The bracelet includes an electronic press kit for media representatives. In addition, materials include an official Teen Force Ninja bandana.

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PUBLICITY

SCREENINGS AND STUNTS

SCREENINGS Teen Force Ninjas will hold three special screenings in primary target cities. Key cast and crew members will attend the screenings and mingle with the attendees after the film to establish a personal connection with the fans.

Children’s Discovery Museum of San Diego

Lied Discovery Children’s Museum of Las Vegas

Museum of Modern Art of New York ACTIVITIES & STUNTS To engage the niche artist community at WonderCon in March, Teen Force Ninjas will hold a seminar to discuss the making of the film. After screening an exclusive sneak peek of the film, the set designer will speak about creating the squid monster and outfitting the ninjas.

In October, the five ninjas will host a scavenger hunt at Universal Studios Orlando. The scavenger hunt will be managed through the SVNGR app and the grand winner will win a a trip to Los Angeles for the red carpet premiere of Teen Force Ninjas

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PUBLICITY

AWARDS AND APPEARANCES

APPEARANCES At the 85th annual Academy Awards on February 24, 2013, the Teen Force Ninjas will make their first public appearance in full costume to present an award during the ceremony. This appearance will kick off the campaign and get not only the film community excited, but all audiences watching on television or following the event through social media.

During the final weeks of the campaign in October and November, Teen Force Ninjas will utilize television publicity. All five actors that play the ninjas will appear on Conan to target the secondary audience of young adult males. Other appearances include interviews with the actors that play Bobby and Molly on the Ellen Show and the Today show with Kathie Lee and Hoda to reach the primary target demographic.

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PUBLICITY PITCH CHART

2013 FEBRUARY ACADEMY AWARDS APPEARANCE MARCH WONDERCON APPEARANCE APRIL

MAY

*PITCHES*

JUNE JULY AUGUST

PRINT PUBLICITY BEGINS

BLOGGER PUBLICITY BEGINS

SEPTEMBER TV APPEARANCES BEGIN

OCTOBER UNIVERSAL STUDIOS APPEARANCE

NOVEMBER ADVANCE SCREENINGS

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PROMOTIONS

UNITE AGAINST EVIL

Teen Force Ninjas will plan strategic promotions to propel the campaign into the public eye. Selected partnerships have been chosen based on united missions and creative visions. The film will partner with Pacer.org and the National Bullying Prevention Center for the month of October, anti-bullying month. During “Orange October” the Teen Force Ninjas cast will star in PSA’s for the organization and donate money to the causes.

Any consumer that purchases a Unite Against Bullying t-shirt (pictured below) will receive a promotion code that provides a $2 discount on one Teen Force Ninja ticket purchased through Fandango. This partnership aligns with the desires of both groups to empower youth. Teen Force Ninjas wants to promote courage and positivity.

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PROMOTIONS PARTNERSHIPS

LEGO & LEGOLAND Through a partnership with the Lego corporations, Teen Force Ninjas can create Lego merchandise to sell in-stores as well as implement strategic promotional initiatives at Legoland. This partnership is targeted directly to children ages 6 - 12 to build a rapport and engage this audience in the film. Teen Force Ninjas will recruit Lego designers to create a life size display of the five ninjas out of Legos and place the display in flagship stores and in the Florida and California Legoland locations.

CONVERSE Just as Teen Force Ninjas is a film that almost all audiences can appreciate, Converse are a classic sneaker that hold a place in the hearts of many.

By establishing a partnership with Converse, the Teen Force can create five custom ninja pairs of shoes and release the products shortly after the premiere and market them as hot holiday gift items. This will bring in revenue throughout the holiday season and help the film remain relevant and top of mind. Each little foot wearing the sneakers will essentially serve as walking billboards. Ninja-tastic!

AMAZON Teen Force Ninjas will team up with Amazon.com to provide ninja-speed shipping on the notorious shopping day of Black Friday. All orders purchased during the 24 hour period of Friday, November 29, 2013 will be automatically expedited free of charge. This one’s on the Teen Force!

Through this partnership, Teen Force Ninjas hopes to gain loyal, grateful fans, and press coverage in the post Black Friday reviews.

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INTERNET MARKETING CLICK TO KICK

The key strategy for internet marketing is to create sharable content that engages users. Teen Force will utilize interactive marketing like games and personality quizzes to reach children through what they are interested in. To generate online publicity, it is essential to choose the right channels to propel creative material online.

ONLINE MEDIA Through Facebook and Twitter, Teen Force will launch “Which Ninja are You?� survey. By answering eight questions, users will be given a ninja personality based on their answers. Results are sharable on both social media sites. Teen Force will also create a computer game online for children through TeenForce.com.

ONLINE PUBLICITY Teen Force will create online content with the cast for iTunes, Fandango, USA, MTV, HULU, YouTube, and AOL. We will also partner with FunnyorDie.com to produce exclusive shorts with Red Ninja. The number one goal is to generate highly shareable content that the fans will organically spread online.

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BudgeT PAY DAY

TV $2,200,000 IN-THEATER $800,000 PUBLICITY $1,800,000 PROMOTIONS $1,100,000 CONTINGENCY $1,000,000 PRODUCTION $500,000 OUTDOOR $2,100,000 DIGITAL $1,400,000 PRINT $2,000,000 TOTAL $12,900,000 38

THANK THE NINJAS EXTENDING HEART

Thank you for challenging me creatively and supporting me ceaselessly.

I would like to extend a special thanks to:

Chapman University and Dodge College of Film and Media Arts Janell Shearer and the PRA faculty –

Dawn Taubin

Cory O’Connor

Veston Rowe Ariel Fisher, Alan Michnoff, and the Teen Force Ninjas cast and crew My family, including Chapman NSAC 2010-2012 My classmates in Entertainment Marketing My wonderful parent$ Production stills courtesy of Jocelynrc.com Cover art by Simon Blockley All work is original material created by Chelsea Freitas, copyright 2012

chelseajfreitas@gmail.com @chelseafreitas

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