Newsletter VOL.9 December

Newsletter Volume 9

December

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We are pleased to introduce COCINA, a new destination that is all about the flavor of Latin food and lifestyle. Through this initiative, Entravision is looking to tap into unique culinary experiences and stories revolving around the Latino way of life, combined with cooking tips, interesting places and high-quality original series. Aarón Sánchez, culinary icon and Masterchef’s host, is part of this adventure, working as Cocina’s ambassador, mentor and talent.

Follow Cocina on social media for your daily dose of delicious recipes and exclusive content. Please help spread the word and create momentum for Cocina by sharing its content on social media platforms and with your family and friends.

VISIT THE PAGE

wearecocina.com

The team appreciates your tips and comments!

Please e-mail your suggestions to engage@wearecocina.com.

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ENTRAVISION

DAZZLES EL PASO On November 11th, Entravision El Paso picked up 9 Emmys in 5 categories. Congratulations to the Emmy winners below!

Newscast – Evening – Smaller Markets (61+) Noche De Elecciones.

Uriel Posada, News Director; Viridiana Solano, Anchor; Alejandro Saldivar, Reporter

Feature News Report – Serious Feature / Series Convirtiéndome En Román.

Viridiana Solano, Reporter; Carlos Armendariz, Producer

Health / Science – News Series Regalando Vida.

Viridiana Solano, Reporter/Editor

Photographer – News Poesía Documental.

Carlos Armendariz, Photographer

Writer – News Convirtiéndome En Román.

Viridiana Solano, Writer

ALBUQUERQUE Entravision New Mexico hosted the first ever Breakfast with Santa event on December 16th. The old news studio was converted into a Christmas house! Families were invited to register through Facebook and radio van hits in order to enter a chance to participate in this special event. Twenty different families were selected to be part of Breakfast with Santa, where they got to meet Santa Claus, have breakfast with him, take pictures and even receive gifts. The promotion was sponsored by Glasheen Valle & Inderman Law Firm and they gave out three $100 gift cards which were raffled out to the kids that attended the event. Breakfast with Santa was a total success filled with the joy and lots of Christmas spirit. Check out the video!

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ENTRAVISION

DAZZLES ORLANDO On November 22nd, Luis Enrique and Toño Rosario took the stage of Hard Rock Live Orlando to celebrate Thanksgiving. 98.1 Salsa y Mas and Univision Orlando continued its tradition with the last En Vivo concert of the year, the Thanksgiving Concert, sponsored by the offices of Dan Newlin. Thousands of people gathered at Hard Rock Live Orlando on Thanksgiving Eve for a night of fun while celebrating the long weekend. Luis Enrique started off the night on a high note with some old hits. Toño, as always, capped off the night with a spectacular performance.

On Saturday December 9th, Entravision Orlando hosted the 20th inception of the Don Quijote Awards.

The Don Quijote Awards recognize successful businesses and individuals that have demonstrated qualities exemplified by the classic literary character of Don Quijote: visionary and courageous dreamers who have taken risks to achieve their goals and improve Central Florida. Univision Orlando’s anchor Paul Gamache MC’d the night in front of thousands of business leaders, which closed the event with great memories from both Entravision Orlando and 98.1 Salsa y Mas.

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ENTRAVISION

DAZZLES SACRAMENTO December was a very busy month for Entravision Sacramento! They hosted over 11 posadas and participated in the biggest holiday parade in Northern California with Eddie Piolin Sotelo, Oswaldo Diaz, and Daniel Robles from the Erazno and Chokolata show.

POSADA LUGO AUTO GROUP WITH ERAZNO Y LA CHOKOLATA SHOW! (Even celebrated Oswaldo’s birthday)

WOODLAND PARADE Piolin, Erazno Y Chokolata particpated in the Woodland parade!

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ENTRAVISION

2017 REFLECTIONS DENVER The Denver market has had a year filled with highs and lows. We have a staff full of amazing employees who every day come together as a team who has met this years’ challenges and reached numerous victories.

We have celebrated fantastic events: Fiestas Patrias, which drew a crowd of over 100,000 people last September; a hugely successful inaugural year for Que Rollo’s local radio show in spite of having to deal with a challenging sales environment and the competitiveness regarding news ratings and dominance in the market.

Thank you to everyone on the Denver, Colorado Springs and Aspen teams for your unwavering dedication, continued hard work and excellence at making Entravision Colorado the best. You are all amazing and we appreciate each of you and the hard work you do!

“Every challenge, every adversity, contains within it the seeds of opportunity and growth.”

Roy Bennett

BOSTON In our continuous efforts to build stronger community partnerships, Entravision Boston partnered with the Puerto Rican Festival of Massachusetts, Inc. (PRFOMA) to celebrate their 50th anniversary. The Puerto Rican Festival is one of Boston’s signature events, and it focuses on bringing together people from all heritages to share and spread the Puerto Rican culture. The three day event was held at Boston’s City Hall Plaza, where attendees celebrated traditions and honored Puerto Rico’s history. The festival consisted of live performances, vendors selling typical Puerto Rican food, local arts and crafts, rides, and different activities for the entire family. The event ended with a parade in which the Puerto Rican community showcased its culture through beautiful floats, colorful dance troupes, singers and dancers. The festival and parade were a huge success!

The Entravision Boston team partnered with The Boston Red Sox Organization to celebrate Hispanic Heritage Month at Fenway Park. As a part of the program and on behalf of Entravision, the Boston management team was invited to present a plaque for Eduardo Nunez as part of his welcome to the city. Entravision Boston also hosted a Meet and Greet at the station, and along with the City of Boston, presented Rafael Devers with a plaque and an “Official Citation” from the City of Boston to welcome him to his new hometown and team.

Because of the proven leadership and commitment to our community, and our dedication to championing young professionals, Entravision Boston was invited to participate in a coaching and mentoring program designed to facilitate relationships between Boston’s rising stars in the professional community and the established Boston leaders in the Association of Latino Professionals for America (ALPFA) network. The group consisted of approximately 20-25 mentees, primarily entry-level young professionals with a Bachelors’ degree and up to three years of work experience, and graduates with up to seven years of work experience. There were 20-25 participating mentors from various industries in 2017.

These celebrations and mentoring sessions are hopefully the first of many events partnered by the Boston Red Sox, Unideportes (Boston’s local sports program) ALPFA and the PRFOMA.

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ENTRAVISION

2017 REFLECTIONS PULPO Pulpo has faced numerous challenges this year and has been able to adapt to the demands of the industry. Here are some of Pulpo’s 2017 highlights:

• Pulpo Evolved: this full relaunch strategy involved Pulpo’s revamped ad-tech platform, as well as documents reflecting this refreshed branding: sales deck, white paper and personalized videos for Pulpo sellers.

• Pulpo Roadshow: as part of the Pulpo relaunch, National Sales developed a Roadshow that consisted of 26 meetings with major global media agencies and programmatic teams, and it was held across New York, Chicago, and LA during October.

• New Ad Stack Technology: new executions and platforms have been incorporated to improve campaign performance, including: Krux (new DMP); data partner integrations and cross-device capabilities involving LiveRamp, Nielsen and comScore; and the implementation of an Unified Pulpo Tag containing tracking and measuring tools and Pulpo proprietary Tag Wrapper to help deploy and maintain different Adserving partnerships.

• #1 Hispanic Ad-Focus Network: for the second year in a row, Pulpo asserts its #1 position in Advertising Age’s ranking as the Hispanic Ad-Focus Network with the largest reach, as measured by comScore.

• TAG Certification: Pulpo has become the first Hispanic Ad-Focus Network to be certified against Ad Fraud by Trustworthy Accountability Group.

• IAS Implementation: 100% of our high-quality inventory is now monitored by Integral Ad Science as regards Brand Safety, Fraud and Viewability.

• Genesis Media: new Supply Side platform and out-stream ad units.

• SEO optimization for U.S. Local.

• Development and execution of Pulpo Local Planner (now in beta testing).

We thank all our amazing team for the effort, commitment, and dedication. We hope this growth continues during 2018.

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ENTRAVISION

HAPPY HOLIDAYS! SAN DIEGO

MCALLEN

Local Entravision news markets participated in a

On October 8th Entravision McAllen employees had

contest to see who could produce the best holiday

some fun in the snow! The last time the Valley had snow

news promotion. The winner was Entravision San

was in 2004 and before that was the Great Blizzard

Diego. Check out their video!

of 1899. There was enough snow to cover the news vehicles, have a few snowball fights, and even build a few snowmen.

HARTFORD A special holiday greeting from Entravision Hartford!

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NOVEMBER

CHAIRMAN’S CIRCLE The Entravision’s chairman’s circle award recognizes our top sales producers. These individuals are dedicated and passionate about what they do. Month to month they are making superior sales achievements to Entravision’s top line sales growth. Every IMSC invited to the chairman’s circle each month has met at least 100% and 105% of their digital and broadcast goals respectively. Thank you for your contributions, exemplary results and dedicated performance.

RANK

NAME

MARKET

DIGITAL %

GOAL %

Tier: 1 1 2 3 4 5 6 7 8 9 10 11 12 13

Kim McFadden Cindyra Mayo-Rosales Gabriela Moseman Ruayner Rivas Xochitl Padilla Fernando Azocar Gus Mikael Beth Lynch Angel Rivera Newlbi Reyes Eddie Herrera Jill Clark Amalia Martinez

Orlando Los Angeles San Diego San Diego Los Angeles Washington DC McAllen San Diego Denver Orlando Los Angeles Denver Washington DC

128 130 326 162 105 209 115 123 122 211 123 308 126

227 209 150 135 133 120 120 118 114 114 113 110 106

Lili Reyes Yadira Rodriguez Bob Ryder Isabel Gomez Eva Esparza Sandy Jimenez Minelly De Leon Laurene Rodriguez David Gonzalez Angel Montes

Sacramento El Centro Sacramento Sacramento Phoenix Palm Springs Laredo Albuquerque Laredo Palm Springs

184 117 102 147 215 199 100 112 100 110

184 151 137 119 114 113 110 108 107 105

Bryce Homier Celeste Zamora

Reno Reno

540 177

131 114

Tier: 2 1 2 3 4 5 6 7 8 9 10

Tier: 3 1 2

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NOVEMBER

HONORABLE MENTIONS RANK

NAME

MARKET

DIGITAL %

GOAL %

22 80 64 66 7 21 82 48 0 0 0 36 88 42 28 164 477 48 45 0 100

173 157 152 146 136 132 132 122 115 113 113 111 107 106 105 104 103 102 102 101

Tier: 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

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Gina Otero Ivelisse Padilla Rebecca Navar-Stepashkin Lissette Gutierrez Mario-Lalo Ordaz Veronica Plascencia Michelle O’Berg Jose Rodas Vicky Patel Carolina Yumiseba Lupe Castillo Carmen Chavez Claire Arredondo Fernando Lerma Corina Tarango Susy Landaverde Grace Lopez Monica Gonzalez Francisco Rivera Julio Rodriguez Melissa Marquez

Denver Orlando El Paso El Centro El Paso Monterey Boston Washington DC Palm Springs Denver Lubbock Albuquerque Corpus Christi Denver Los Angeles Las Vegas Stockton Monterey Denver Corpus Christi San Diego

ENTRAVISION

SUPPORTS MIDLAND-ODESSA

TAMPA The Metropolitan Ministries in Tampa are a short staffed organization which was in need of Hispanic volunteers, so the Entravision Tampa team went to their holiday tent on December 14th to help with their first day of Christmas distribution. The Entravision team helped with everything from checking in families and helping them with their holiday shopping, to taking care of the young children while their parents shopped. It was a truly great experience for the team and a great way to help give back to their local community.

On Saturday December 2nd, Entravision MidlandOdessa held its 15th Annual Breakfast with Santa event. The event raised 1,200 cans of food that were donated to Ector County Greater Works Food Pantry.

Over 600 people attended the event which was sponsored by McDonald’s and the Hanna Law Firm.

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ENTRAVISION

SUPPORTS ORLANDO

Entravision’s 98.1 Salsa y Mas, Univision and UniMas Orlando came together to celebrate the holidays, Puerto Rican style. Through 98.1 Salsa y Mas and Univision Orlando’s Facebook page, two lucky families won a surprise Parranda. Over 100 participants registered for the opportunity to enjoy delicious food, drinks and Puerto Rican Christmas carols.

To celebrate Thanksgiving, Entravision Orlando, and 98.1 Salsa y Mas held their 2nd Annual Turkey Giveaway. Entravision gathered at Fancy Fruit and Produce’s at 5:00 A.M. to give away over 1,000 turkeys! The event even had a surprise visit from the one and only Toño Rosario, who was in town for the En Vivo Thanksgiving Concert.

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ENTRAVISION

BABIES Entravision would like to congratulate the following employees on the birth of their children.

We wish you and your families a lifetime of joy and happiness!

CARLOS ARMENDARIZ Multimedia Journalist, El Paso.

Farah was born on November 9th.

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WE ARE FAMILIA THE LEADING MULTIPLATFORM

HISPANIC MEDIA COMPANY

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Q4 2017

FEATURED REGIONAL EMPLOYEES OF THE QUARTER Entravision is pleased to announce the Featured Regional Employee of the Quarter program. This program is intended to recognize exceptional employee performance, leadership, achievements and outstanding efforts to achieve corporate and/or market goals. Every quarter, senior management will choose a regional winner from the nominations received. Winners will receive a $100.00 gift card.

Please join us in congratulating your fellow Entravision colleagues who have been selected as the 2017 Q4 Featured Regional Employees of the Quarter. Read below for highlights of their work ethic and dedication:

WESTERN REGION: CLAUDIO JULE, CREATIVE SERVICES, SACRAMENTO Claudio has one of the most dynamic jobs in our building. He does graphics not only for the Digital department, Programming, and Sales, but he also assists in coming up with motivational pieces for the Sales Department.

Claudio’s extraordinary video work helps give Sacramento an edge with our clients. Claudio is always willing to go above and beyond to get the job done. He often provides support to the programming department and puts in that extra effort in making our videos even more special without being asked. We are grateful for Claudio’s artistic creativity and for his meeting demands and expectations with a can do attitude.

MOUNTAIN/WEST TEXAS REGION: EVA ESPARZA, IMSC, PHOENIX Eva is all about performance; hers as well as the company’s, knowing that she must perform for the client in order to keep them on the air. She balances this very well to keep everyone happy. Eva arrives to work early, works until her job is complete, has become the consummate team player, sharing her successes with her coworkers, and is always available to help a teammate with a task, assignment or project. When presented with a challenge, Eva is able to find a solution. Recently, a client had expressed that our station’s advertising was not pulling the same results as several months earlier and he wanted to pull off our air. Rather than becoming rattled over the issue, Eva probed deeper with the client and found out that the call center was not giving us the credit we deserved. She also uncovered that more calls were coming in on Monday and Tuesday than on Wednesday to Friday. Taking into account this information, she recommended that all advertising should run earlier in the week when call volume is higher. Not only did she kept her regular order, but the client ended up giving her additional budget from one of our competitors. Thank you Eva for your continued service and dedication!

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Q4 2017

FEATURED REGIONAL EMPLOYEES OF THE QUARTER EASTERN & EAST/SOUTH TEXAS REGION: ANTHONY ROMAN, PRODUCTION MANAGER, ORLANDO Anthony has been with Entravision since January 1st, 1995. He never says no to anything or anyone and is willing to go the extra mile no matter what it takes. He is an energetic brand ambassador who always says “Yes” first.

Anthony has been a one-man-band for many months and even with all the added responsibility has never let a commercial go undone or unedited. He is a true professional and always gets the job done, coming in after hours, staying late, and even working on weekends to meet deadlines and support news and sales. He has adapted to working alone in the department, even with the overwhelming volume of work, and always provides great creative recommendations while still focusing on solutions first. He uses pure magic to achieve the powers of time management! We are beyond grateful to have Anthony on our team and we appreciate every moment he dedicates to our brand!

SALES MARKETING: CESAR “DELRICK” VASQUEZ, VIDEO EDITOR, LOS ANGELES Delrick has made an immediate impact in Sales Marketing through new narrative videos that genuinely showcase the power of our talent, events and media properties. Through a balanced approach of both strategy and sizzle, our sales videos are a new tool that makes more of an impact with clients. Delrick is extremely passionate and devoted to always showcasing the best of our assets. He has grown tremendously in a short amount of time and is consistently delivering a stronger product with each project. We look forward to seeing him become a major creative contributor!

We would like to thank all Entravision employees and express our gratitude for your continued contributions to Entravision’s success. Let’s continue to work together to achieve all of our goals for 2018!

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ENTRAVISION

EMPLOYEE APPRECIATION LUNCHEONS HARTFORD Entravision Hartford celebrated the festive season with a holiday luncheon and bowling party. At the party, IMSC Mel Santiago was recognized as the top revenue producer in 2017 and honored Robert Smith as their Employee of the Year. Robert has been an Engineer at Entravision Hartford for 17 years. Watch Robert’s video where he reflects on his passion for photography, his career in the Navy, and his years with Entravision.

TAMPA BAY On December 9th, the Entravision Tampa Bay team got together to celebrate upcoming holidays in a night full great food, music and company!

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ENTRAVISION

EMPLOYEE APPRECIATION LUNCHEONS WASHINGTON Entravision Washington celebrated the holidays with a cheerful gathering on December 2nd at Lauriol Plaza.

On December 19th, the staff exchanged presents with their Secret Santas.

LOS ANGELES The Entravision Los Angeles Media Center held a holiday celebration and employee appreciation gathering on Thursday, December 14th.

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ENTRAVISION

EMPLOYEE APPRECIATION LUNCHEONS PULPO ARGENTINA

LAS VEGAS

In a continuous effort to make Pulpo a great place

The Las Vegas staff took time away from the station to

to work, this December, Pulpo Argentina launched

enjoy a festive holiday luncheon at Texas Da Brazil on

PulpoFoodies. The goal of PulpoFoodies is to

December 14th. They celebrated the achievements

recognize and celebrate the different cultures that

of the year such as the nine Emmy awards won by

are part of Pulpo’s diverse staff through a tasty food

their News staff and finalizing the integration of a new

experience. The first event was a Venezuelan food

station for their market, as well as looking forward to

fest, where colleagues designed a special menu consisting of Venezuelan arepas and pan de jamĂłn.

Coming soon there will be Ecuadorian and Colombian PulpoFoodie events.

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new opportunities in 2018.

WELCOME

NEW EMPLOYEES

SANTA MONICA

DENVER

MONTEREY

Bruce J. Borowy

Mark Howington

Isaac Fernandez

IT Support Specialist

Radio Production Asst

Integrate Mkg Solution Consultant

MONTEREY

PALM DESERT

PALM DESERT

Sandra Gonzalez

Josefina Huerta

Jose L. Lora

Integrate Mkg Solution Consultant

Integrate Mkg Solution Consultant

Integrate Mkg Solution Consultant

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WELCOME

NEW EMPLOYEES

WASHINGTON

WASHINGTON

Juan Acevedo

Jessica Francis

Filiberto Arrieta

Technical Director TV

Sales Assistant TV & RD

Promo Van Driver TV & RD

PULPO AR

PULPO AR

Maria Gabriela Fermin

Barbara Silva

SEO & Audience Development Analyst

Performance Strategist

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EL PASO

ENTRAVISION

ANNIVERSARIES Entravision would like to recognize the employees below who have reached milestone anniversaries with the company in December. Thank you for your years of service and dedication!

1 YEAR

5 YEARS

Laura Bittar

Rafael Sanchez-Cruz

Sales Assistant

TV Multi Media Journalist

Tanya Lopez

Robert Haney

TV Producer

On-Air Personality Radio

Rebecca Rosas HR Coordinator

Edwin O. Delcid Technical Director

Adriana Gonzales Technical Director

Richard Cruz-Delgado Assignment Editor

Esthermi Villalobos

10 YEARS Alejandra Moreno Traffic Coordinator

William Del Valle Radio Production

Paul Rodriguez VP Integrate Mkg Solutions

On-Air Personality Radio

Jose M. Lozano

15 YEARS

Digital Regional Manager

Jaime Zaid Garcia Cedillo

Luz Sierra

MX MC Operator

Master Control Operator

David S. Bailin SVP IMS ESolutions

LucĂ­a Magdalena Gil Medina AR Publisher Success Executive

Alejandra Rodriguez Chacon AR Publisher Development Executive

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December

We would like to thank all Entravision employees and express our gratitude for your continued contributions to Entravision’s success. Let’s continue to work together to achieve all of our goals for 2018!

CONTACT U.S.: hr@entravision.com

‎2425 Olympic Boulevard Suite 6000 West, Santa Monica, CA, 90404, USA

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