SLEEPY CREEK
CODY WORLEY NORTH
352.610.2350
cody.worley@whitetailproperties.com
I’m a born and raised Floridian, and my connection to the land here runs deep. Growing up just outside of Gainesville in a small town, I’ve always had a passion for hunting, fishing, golf, and just about anything that gets me outdoors. That love for the natural world shaped my life and led me to pursue my dream job as an outdoor videographer, allowing me to travel across the country for the last 16 years, capturing the beauty and excitement of the outdoors. Now, I’m fortunate to share those experiences with my beautiful wife and two amazing kids, passing on my love for the outdoors to the next generation.
My expertise in rural Florida land goes beyond just a personal passion— it’s deeply ingrained in my professional work as well. Florida’s unique ecosystems, from pine forests and ranch land to wetlands and coastal regions, offer incredible opportunities for landowners and outdoor enthusiasts alike. I specialize in helping buyers understand the value of rural Florida land, particularly how it can be managed and optimized to enhance wildlife habitats and increase property value. With extensive knowledge of Florida’s natural habitats and wildlife, I’m able to guide clients on how to make the most of their land, whether they’re looking for hunting grounds, a recreational retreat, or an investment property.
I take pride in delivering top-notch service, ensuring that my clients feel supported throughout the entire process of buying or selling land. I believe clear communication and a personal touch are key to helping clients find the perfect piece of property that matches their vision. Whether it’s improving land for hunting, ranching, conservation, or simply enjoying Florida’s natural beauty, I’m here to offer my expertise and help clients make the most of their investment. At the end of the day, my goal is simple: to ensure every client finds the piece of rural Florida that they’ve been dreaming of and to help them create memories that will last a lifetime.
SLEEPY CREEK
OUR TEAM
Our team is a massive network made up of the most knowledgeable land market professionals and analysts in the rural real estate industry, covering 41 states and counting. Through the highest level of trust, communication, teamwork and service, we strive to help you make the wisest land transaction decisions, securing financial stability that benefits you and your family.
350 LAND SPECIALISTS 41 STATES AND GROWING
14 PROPERTIES SOLD EVERY DAY ON AVERAGE COMPANY WIDE
OUR COMMITMENT TO YOU
Selling or buying a piece of land is most likely the largest financial decision you will ever make. We don’t take that lightly. We are committed to treating you, your family, and your property with the highest degree of professionalism and unprecedented representation. We handle each transaction with promptness, attention to detail, and your best interests as our top priority.
1 STEP INITIAL CONSULTATION: We’ll sit down with you, get to know you, your goals, your property and discuss the current market.
STEP PROPERTY EVALUATION: We will take a close look at your property’s market value potential. We’ll clearly explain the listing process and the best path forward.
2
STEP CUSTOMIZED MARKETING PLAN: We will create a tailored marketing strategy, complete with professional videography and photography, to showcase your property in its best light to qualified buyers.
3
4 STEP ACTIVE PROMOTION: We will distribute your property to the most qualified buyers possible through our unrivaled channels and broadest reach at the local, regional and national levels.
STEP OFFERS AND CLOSING: The company will handle and communicate all offers and negotiations, guiding you through the entire process.
5
POST-SALE SUPPORT: Even after the sale, we’re here for you, ready to help with anything you need.
STEP
6
OUR EXPERTISE
A lifetime of experience as farmers, ranchers, hunters and living the country lifestyle gives us a deep understanding of land values and the market. By working with us to sell your property, you’re not just getting agents; you’re getting Land Specialists. You’re getting a team that is passionate about living the outdoor lifestyle and has the knowledge to represent and sell all land types. Combine our passion with our unmatched marketing strategies, technology and networks and you have a formula of proven success working for you.
SPECIALIZING IN
Hunting Land
Recreational Land
Farmland
Pasture Land
Rural Homes
Mineral Rights
Timberland
Auction Services
We uniquely position and market properties to highly-qualified clientele by highlighting key, sellable features and property attributes through our own first-class video production and marketing house. We place great value and pride in premier content creation that showcases your property in the best light possible.
THE WHITETAIL PROPERTIES ADVANTAGE
14
PROPERTIES SOLD EVERY DAY ON AVERAGE COMPANY WIDE
24 MILLION+
REACHED THROUGH WHITETAIL PROPERTIES TV
500K+
REACH A 12,000+ BUYER NETWORK WITH OUR BI-ANNUAL MAGAZINE
4 MILLION+ FANS & FOLLOWERS
WEBSITE VISITS EACH YEAR
TENS OF THOUSANDS
REACHED THROUGH THE MONTHLY WHITETAIL PROPERTIES E-NEWSLETTER
SOCIAL MEDIA
With the expertise of our 350+ Land Specialists, our social media platforms are used to educate, engage and promote our on-theland lifestyle across the country allowing us to uniquely showcase the incredible properties we have for sale.
• 500,000 engaged fans and followers on Facebook, Instagram, YouTube, LinkedIn and Twitter.
OUR WEBSITE
Whitetailproperties.com is the go-to online destination for land buyers. Our unique, in-depth property presentations and descriptions feature your property in its premium light with high visibility to buyers looking for a property just like yours.
• We create high-definition, interactive property maps giving buyers a detailed visual of all the features your property offers.
• We utilize professional, cutting-edge drone videography and photography to provide the best possible presentation of the property.
• We craft engaging descriptions and details highlighting key features that appeal to qualified buyers.
• We provide dedicated sections for trail camera photos and wildlife info featuring the recreational potential and value of the property.
INDUSTRY LEADING ENGAGEMENT
YTD Web Traffic: 4.5 Million+
Average Monthly Visits: 375,000 Millions more with top placement on Landwatch, Land.com, Land and Farm and more.
LOCAL, REGIONAL & STATE MARKETING
We take pride in our deep roots within local communities. Additionally, our regional marketing strategies allow for even more maximum reach. Our extensive experience and backgrounds as farmers, hunters, ranchers, and land managers give us an in-depth understanding of the local land market. By investing in our communities and building trust, we are the most qualified resource for your property needs.
To effectively cater to both local and regional markets, we employ a range of strategies:
E-newsletters: We utilize e-newsletters to deliver frequent property updates to our network of buyers, ensuring potential buyers within the local community and the broader region stay informed about available properties.
Property signs and billboards: Recognizing the value of property signs and billboards, we strategically design eye-catching signage to attract local and regional buyers, encouraging them to reach out for more information about the listed properties.
Local and regional engagement: We actively engage with local communities through newspapers, local events, and relationships with local businesses. In addition, we employ regional marketing tactics to expand our reach and capture the attention of buyers beyond the immediate local area for the most competitive offers.
IN-HOUSE VIDEO PRODUCTION SERVICES
Our own in-house production company creates virtual property tours, dynamic video packages, cutting-edge drone footage and professional property photography. These tools are customized to your property, highlighting the key components and features buyers are looking for.
• Our team concepts, films and produces Whitetail Properties TV.
• We utilize the latest technology and equipment to provide professional, cutting-edge drone video and photography.
• Featured listing video packages are in-depth video tours highlighting the property’s features, amenities and characteristics, providing buyers with a virtual experience of the value and details your property offers.
WHITETAIL PROPERTIES TV
Launched in 2007, Whitetail Properties reaches more than 24 million households with Whitetail Properties TV year-round. Our award-winning show on The Sportsman Channel showcases a team of elite professionals whose tactics and education present the benefits of owning, improving and enjoying recreational real estate and a deep passion for wildlife.
AMERICAN LAND MAGAZINE
• We publish our own magazine twice each year, spring and fall, showcasing the remarkable properties we have for sale while providing insightful editorial about our Land Specialists and market updates for the areas they serve nationwide.
• American Land Magazine distributes to the 200 largest landowners in every state we do business.
• In addition to our printed publication, we also provide an interactive digital version of each issue, complete with links, detailed descriptions and property videos.
NATIONAL PUBLICATIONS
A unique advantage to our national reach is our longstanding relationships and advertising with the top publications that serious buyers actively engage with, reinforcing that we are the trusted, expert resource to buy and sell land.
• Land Magazine: We advertise in specific property showcases, bringing national exposure to highlyqualified buyers.
• The Land Report: We advertise in every issue and receive periodic property showcases and editorial features.
TWO COMPANIES. ONE MISSION. SERVICE.
YOUR IDEAL SELLING SOLUTION
When it’s time to sell, the last thing you need is endless waiting, confusing processes and empty promises. Whether it’s parting ways with the family farm or liquidating an investment, our auction process provides a turnkey selling solution that minimizes risk, instills confidence, and establishes a custom strategy to create the most competitive demand for your property. Our entire team serves you with extensive experience and unmatched resources, delivering the results you deserve.
Our business model is as unique and proven as our results. Ranch & Farm Auctions is a division of Whitetail Properties Real Estate, providing the most complete real estate experience for buyers and sellers with unmatched expertise and service in marketing, land sales, market conditions and land values. Whether it’s listing on the open market or one of our highly competitive auctions, we engage our extensive buyer database at the local, state and national levels to provide a customized selling solution specific to your property to meet your goals.
LIVE AUCTIONS DELIVER UNMATCHED RESULTS
Our research shows that over 90% of bidders prefer to attend and bid at a live auction when given a choice. Nothing creates competition and builds excitement among buyers like a live auction setting. We don’t stop at the live event though. To ensure we reach as many buyers as possible, we also provide live online and phone-in bidding opportunities to achieve the highest price.
TYPES OF AUCTION
• Absolute Auction
• Reserve Auction
• Subject To Seller Or Court Approval
AUCTION STYLES WE OFFER
• Live Auction With Simulcast Online
• Timed Online Auction
• Virtual Live Auction
• Sealed Bid Auction
BENEFITS OF CHOOSING AN AUCTION:
• Buyers come prepared and motivated to buy
• Buyers of many types of land prefer to buy at an auction
• Reduced long-term carrying costs(maintenance, interest, taxes, etc)
• Competition ensures the property will be sold at true market value
• Exposes the property to a large number of pre-qualified prospects
• Time definite sale - You know when the property will sell so you can plan
• Auction price can exceed the price of a negotiated sale
• Requires buyers to pre-qualify for financing
• Creates urgency among buyers
• You set the terms that fit your goals
• Ensures aggressive marketing plan that maximizes interest and exposure
SOLD AT AUCTION IN 2023 $350+ MILLION 255 PROPERTIES | 31,726 ACRES
REACHING MORE BUYERS
Our Signature Level Partnerships with the top listing sites help to deliver the most buyer engagement to your property.
Signature Level Membership - Top 3% of Listings in Search Results.
11.3M MONTHLY NETWORK SITE VISITS* 5X MORE MONTHLY VISITS THAN LARGEST COMPETITOR*
1.5M
AVERAGE DAILY PROPERTY SEARCHES
*Land Network SimilarWeb Competitive Analysis from 2022-10 to 2023-03
TRACTS & PRICING
1,581 ± ACRES | $10,000-$15,000/ACRE
903 ± ACRES | $6,500-$7,500/ACRE
1,300 ± ACRES | 7 TRACTS
TRACT 4
TRACT 5
TRACT 3
TRACT 7
TRACT 1 - 40 ± ACRES
$8,000-10,000/ACRE
TRACT 3 - 439 ± ACRES
$7,000 - $9,000/ACRE
TRACT 5 - 396.59 ± ACRES
$6,500-$8,500/ACRE
TRACT 2 - 57.33 ± ACRES
$11,000- $13,000/ACRE
TRACT 4 - 135 ± ACRES
$7,000-$10,000/ACRE
TRACT 6 - 38 ± ACRES
$10,000-$12,000 /ACRE
TRACT 7 - 219.85 ± ACRES
$7,000-$9,000/ACRE
5,200 ± ACRES | $4,000-$5,000/ACRE
2,073 ± ACRES | $3,500-$4,500/ACRE
586.2 ± ACRES | $4,000-$5,000/ACRE
1000 ± ACRES | $2,800-$3,800/ACRE
MARKETING STRATEGY
OVERVIEW
The following strategies and initiatives in various forms and uses have all proven to be very effective for distribution, impressions, and engagement with our premium listings. Our unique Whitetail Properties national network will be a massive generator of quality interest and traffic to the listing opportunity. Our goal is to convey the recreational and income opportunities that exist on the property. Cattle grazing, hunting history, development potential, property size and the property’s location will be the catalyst for the successful video content and imagery we will center our campaign around. Our objective with this campaign is to create an incredible digital experience that allows people to gain deep insight into the property and ultimately contact us to set up a private showing to experience it for themselves.
The strategy of timing with this will be twofold. First, we will start with a hard-hitting, broad announcement of the opportunity to both the public and our database of clients across the country. From there, we will roll out a targeted approach to track and measure penetration and engagement. This will NOT be a “blast out everything all at once in the beginning and sit and wait” strategy. We will be calculated, impactful, strategic and targeted with our approach and utilization of the assets we create.
Targeted Geographic Areas of Interest:
The targeted regions and areas of interest include, but are not limited to Gainesville, Ocala, Miami, Okeechobee, Lakeland and targeted buyer demographics across the southern region and country on a national level.
PRE-LAUNCH PHASE
First we will start with a hard hitting, broad presentation of the opportunity to our database of agents and specifically qualified clients across the country. We are confident we will generate some quality leads in the initial, internal launch of this campaign. Presenting this rare opportunity to our massive internal network of agents and highly qualified clients across the country first, allows buyer activity to generate while all marketing components are being finalized and produced without losing valuable time waiting for assets to be completed. This strategy also allows the necessary required compliance updates and improvements to be executed prior to official release.
PHASE ONE (FIRST 60 DAYS)
DIGITAL
Interactive property prospectus and custom property brochure, complete with video(s) and links: distributed to our network of over 350 Land Specialists across the country to engage with each of their own qualified buyer databases. This also includes vetted and qualified producers, cattle operations, developers, lending institutions, trust departments and attorney offices within these networks as well as targeted geographic areas with increased opportunity of yielding high net worth, qualified buyers.
Facebook and Instagram custom ads: These would be an assortment of various ad creative with appropriate and adjustable audiences. The creative for these ads will target high-net-worth individuals with a flexible range of interests that cater to the property’s highest and best use - recreation and cattle production. Examples of these include, but are not limited to: financial/ banking professionals, investors, agriculture producers, equestrian industries, etc. In addition to targeting our formula of interests and types, we will also target specific geographic areas we determine as most valuable to yielding a qualified buyer. Whitetail Properties currently has the largest follower base of any single brokerage in the entire rural real estate industry with our Facebook, Instagram, Twitter and YouTube channels. Ad material would include video assets, imagery, and likenesses to generate maximum engagement.
PHASE ONE (FIRST 60 DAYS)
LAND.COM Property Upgrades: All of our listings appear on the three LAND.COM sites at signature level, giving them greatly increased visibility to potential buyers. However, there are opportunities for additional visibility through Platinum and Diamond placement. These upgrades apply across all three sites and impact search results across county, region or state wide searches.
Whitetail Properties Custom E-newsletters: We will create a series of custom, designated e-newsletters with video(s) and links shared and distributed to our entire client and buyer databases. This would be showcased in multiple weekly property email updates and up to four featured single property updates.
Additional E-newsletters: Through our corporate partnerships, we have access to additional email databases that we can reach through custom e-newsletters. With these newsletters we target areas and demographics that are most likely to reach potential buyers. These opportunities include Realtors Land Institute, The Land Report, Land com and others.
Interactive virtual tour of the property: Utilizing our proprietary assets and a portion of our 10-person in-house production team, we will create a virtual experience providing viewers an intimate and detailed tour of all the land and location offers. This will showcase the property in its premium light. Given the scale, location and overall condition, we would employ the necessary assets to perform a video tour of the property. This provides potential buyers a first-person experience of the property at the most detailed and professional level. These assets will be used to intimately depict the knowledge, value, and development opportunities the property yields creating a truly rare opportunity.
PHASE TWO (120 - 180 DAYS)
Newspaper and Magazine Ads: We have the ability to advertise in a variety of local and national print publications from local newspapers to the leading publications the outdoor and real estate industry. A press release will be created and disseminated to local, regional and national newspapers. The property will be featured in Land Report and the American Land Magazine with multiple-page spreads to highlight the incredible opportunity that this property presents. Ads specifically targeting outdoor enthusiasts and hunters will be considered in publications such as Outdoor news in Minnesota and Wisconsin.
Property prospectus and custom property brochure presentation: We would explore the option of a mailed property showcase brochure. Distributed to our network of vetted, qualified buyers and a series of high-net-worth individual mailing lists specific to what the property offers. This also includes vetted and qualified lending institutions, trust departments, attorney offices, commercial and residential developers within these networks as well as targeted geographic areas with increased opportunity of yielding qualified buyers.
TV
Whitetail Properties TV: We would include a two-minute featured listing video packaged to be featured on multiple airings of Whitetail Properties TV airing on The Sportsman Channel all year every Wednesday at 8:30 PM EST/7:30 PM CST along with three bonus airings throughout each week. Each episode is broadcasted to over 24 million households.
American Land Magazine: The listing would be featured in our proprietary magazine in high-quality print and digital versions. The print version is distributed to our existing agent and client base as well as the 200 largest landowners in each of the 41 states we do business. The digital version, complete with videos, links and information, is promoted across our social media platforms and other partner websites.
Thanks again for the opportunity to earn your business. We look forward to hearing back from you and hopefully initiating these dynamic strategies soon. If the property is not sold after the initial two phases in the first six months of the listing, we will reassess the strategy and reconvene with additional solutions, adjustments and avenues to continue engaging qualified buyers.
Cody Worley
Whitetail Properties Real Estate
North Central Florida Land Specialist
SOCIAL MEDIA CAMPAIGN CASE STUDY
Hooray Ranch Social Media Performance Snapshot: Over a timeline of two months
Paid Performance (Facebook) Budget:
- 13,552 Link Clicks (directed to landing page based on $250 spend)
- 242, 244 Impressions
- 90,339 People Reached
Organic Performance (unpaid):
Instagram:
- 421,294 Impressions
- 355,869 People Reached
- 11,807 Engagements
Facebook:
- 71,289 Video Views
- 400,086 Impressions
- 221, 317 People Reached
Total Numbers:
100,000+ Video Views
1.1+ Million Impressions
800,000 People Reached
15,000+ Landing Page Link Clicks
