FenderBender - August 2016

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N AG N D E S RB EPT. 1 EMEN RBEND T E EN DE 9–21 CONF R SE E RC EP / R / EN AG C ON ES FER HICA CE 32 -33 EN GO FO CE RD .CO ET AIL M S

GET PAID FOR VEHICLE SCANS PAGE 63

4 STEPS FOR EFFECTIVE SOCIAL MEDIA PAGE 27

Image is Everything Chad Kiffe of Berli’s Body & Fine Auto Finishes in Pflugerville, Texas, keeps close tabs on his online reputation

USE LENGTH OF RENTAL DATA TO DRIVE PERFORMANCE PAGE 49

MIKE ANDERSON’S PARTS PROCUREMENT SOLUTION PAGE 29

DEFEND YOUR REPUTATION How two shops turned negative online reviewers into raving fans PAGE 56

An in-depth look at the impact of OE certifications PAGE 34

AUGUST 2016 // FENDERBENDER.COM


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FenderBender - August 2016 by EndeavorBusinessMedia-VehicleRepairGroup - Issuu