EV tires
Fully charged WHY TIREMAKERS CONTINUE TO INVEST IN EV TIRES
By Mike Manges
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“We continue to view EVs as a promising growth market,” says Jin Han, product marketing manager, Hankook Tire America Corp. Photo: Hankook Tire America Corp.
Graphic: 341553744 | Dreamstime
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ire manufacturers that produce and supply electric vehicle (EV)-specific — and in some cases, “EV-ready” — tires are charging ahead with the continued development of these products, as are other tire suppliers. “Regardless of whether EV demand slows down or rebounds, the fact is the number of EVs on the road is increasing each year,” says Ian McKenney, senior product manager, Bridgestone Americas Inc. “While no one can be exactly sure how EV demand will ultimately play out, we do anticipate there will be more EVs on the road.” “We continue to view EVs as a promising growth market,” says Jin Han, product marketing manager, Hankook Tire America Corp. “It is important to remember that there is a market beyond just new vehicles. Aftermarket demand for EV-specific tires is also a crucial area of support and an area in which we see continued potential.”
MTD May 2025
5/7/25 4:21 PM
2505MT