Thank you sponsors!
Connecticut
TRANSFORM YOUR EVENTS INTO UNFORGETTABLE EXPERIENCES .A.G.I.C..
MEET THE MAGICIANS
• Bernice R. Bako, FSMPS
Director of Marketing, Global Development
Turner Construction Company
“Marketers pay attention to the smallest of details...”
• Nichole D. Petersen, CPSM
Director of Marketing, Flow Tech, Inc.
“It’s about creating moments that surprise, delight, and resonate with your audience long after the event ends...”
• Ruth G. Millward
Partner, Millward and Millward LLC
Graphic Design and Communications
“There’s magic in experiencing visual design, large and live...”
MarketingAudience
APPLYING YOUR MAGIC WAND AGIC....?
DESIGNING TO ENGAGE VISITORS
• Select images to evoke positive responses
Surprise, educate, entertain, motivate
• Go beyond the enlarged project sheet
Explore approaches which interact with viewers
• Let the text inspire your design
Writing and design should complement one another
• Prepare for team critiques
Have clear reasons for the layouts you create
• What you like matters, but...
Most important is what communicates to the visitor!
DESIGNING TO ENGAGE VISITORS
DESIGNING TO ENGAGE VISITORS
DESIGNING TO ENGAGE VISITORS
ATTENDEE ENGAGEMENT
• Current clients and key accounts
• Potential clients and leads
• Referral partners and strategic allies
• Sponsors and vendors
• Media and professional organization leadership
• Employees
YOUR COMMUNICATION PLAN
SELLING DESIGN TO STAKEHOLDERS
• Know your stakeholders’ comfort level
Preference for traditional design? Open to unusual approaches?
• Consider “triple-option” sketch proposals
Variety allows stakeholders to imagine new directions
• Showcase your team with their projects
Positive images of your people boost stakeholder pride
• Create sustainable event imagery
Displays that can be repurposed or recombined are budget-friendly
• Engage an output service early
Technical experts can help you avoid costly, time-consuming mistakes
SELLING DESIGN TO STAKEHOLDERS
SELLING DESIGN TO STAKEHOLDERS
PLANNING KICK- OFF
CALCULATING YOUR MAGIC NUMBERS AGIC....?
ESTABLISHING THE BUDGET
VENDOR CONTRACTS
• Understand hidden costs
Just ask QUESTIONS?
RISKS AND IMPOSSIBILITY CLAUSE
• Understand hidden costs
Just ask
CATEGORIES OF EXPENSES
Venue • Catering • Marketing • Technology • Speaker Fees
Just ask
BUILD YOUR RFP WITH BENEFITS
Just ask
SITE VISITS
Leverageevents!other
VENUE CONSIDERATIONS
• Logistics and atmosphere
COST-SAVING STRATEGIES
• Phone a friend
Be very resourceful!
Benefit from national sales contacts and existing hotel partner relationships !
IMAGINING YOUR MAGIC SHOW AGIC....?
THEME AND BRAND
THEME AND BRAND
DESIGNING EVENTS AS EXPERIENCES
• Explore unusual visuals
Graphic puns, illusions, and 3D effects create atmosphere
• Avoid dominant stock images
Your competition could be using the same ones
• Know the rules of color mode/type/photos in large scale applications
Be aware of best practices
• Follow your firm’s branding for 3D design
Guidelines may differ from those of print or digital
• Help shape the event’s environment
Your graphic design can do that in many ways
DESIGNING EVENTS AS EXPERIENCES
DESIGNING EVENTS AS EXPERIENCES
DESIGNING EVENTS AS EXPERIENCES
BUILDING ANTICIPATION
• Pre-event promotion
• Social media engagement
• Speaker promotions
• Direct outreach
• Post-event promotion Tease the experience!
RUN - OF -SHOW MEETINGS
• All-participant meeting
• Review event timeline
• Confirm roles and responsibilities Devil’s
in the details!
RUN - OF -SHOW MEETINGS
• Forget-me-nots
• Read the fine print
• The run of show is non-negotiable
• The event isn’t over until clean-up
• Gratitude and grace
IF YOU DO BELIEVE IN
Connecticut
TRANSFORM YOUR EVENTS INTO UNFORGETTABLE EXPERIENCES
• Bernice R. Bako, FSMPS bbako@tcco.com
Director of Marketing, Global Development
Turner Construction Company
• Nichole D. Petersen, CPSM npetersen@flowtechinc.com
Director of Marketing, Flow Tech, Inc.
• Ruth G. Millward ruth@millward.com
Partner, Millward and Millward LLC
Graphic Design and Communications
Just ask
Natalie Gozzard natalie@smps.org
Antonio Payne antonio@smps.org
The Legal Side of Marketing
Wednesday, May 7th | 7:45 AM to 9:45 AM | Robinson+Cole, Hartford, CT
Diversified Client Panel & Annual Meeting
Wednesday, June 18th | 11:30 AM to 2:30 PM | The Library Wine Bar & Bistro, Wallingford, CT
Strategic Planning Retreat
To be announced.
9 & Dine
To be announced.
To register or find more information visit www.SMPSCT.org.
Don’t forget to follow us on social media – Facebook, LinkedIn and Instagram.
Upcoming Programs