Brandbook
▪ Logo & Safe Areas
▪ Logo Variations
▪ Colors
▪ Monochromatic Colors
▪ Applications on Backgrounds
▪ Typography
▪ Brand Pattern
Table of Contents
SAFE AREAS
It ensures that the logo is never placed too close to the edge of a document. The & factor is measured using the width of the letter o from the logo and must be applied to all four sides of the logo as illustrated below.
LOGO VARIATIONS
Creating logo variations means rearranging the visuals of your primary logo so that it can look well in a wide variety of placements, from large banners to tiny icons.
The goal is for each variation to look similar and be easily recognizable as a di erent version of the same primary logo. Having a few logo variations on hand guarantees that you can e ectively brand all of your communications and assets, without damaging your visual identity.
The combination of these hues creates a distinctive and evocative palette that communicates various emotions and concepts.
05629A introduces a vibrant blue, symbolizing trust and clarity. It suggests communication and connection, making it ideal for environments aiming to inspire confidence.
FCE6A2 o ers a gentle yellow that radiates warmth and optimism. It can uplift moods and foster a welcoming atmosphere, making it perfect for spaces aimed at fostering social interaction.
232E46 evokes a sense of stability and depth. This darker shade provides a grounding e ect, often associated with professionalism and authority.
BAC0D6 serves as a soft, muted grey, embodying calmness and serenity. This shade can enhance feelings of relaxation and contemplation, making it suitable for serene spaces.
DB3502 pops with an intense orange, representing energy and excitement. This color is often used to grab attention and encourage enthusiasm, commonly found in dynamic environments.
05629A
RGB: (9, 97, 154)
CMYK: (94, 62, 16,2) Pantone: 3015 C
FCE6A2
RGB: (251, 230, 162)
CMYK: (2, 7, 43,0) Pantone: 7401 C
DB3502
B9C0D6
232E46
RGB: (185, 192, 214)
CMYK: (27, 19, 6,0) Pantone: 6106 C
RGB: (35, 46, 70)
CMYK: (89, 78, 46,46) Pantone: 533 C
RGB: (219, 53, 2)
CMYK: (8, 93, 100,1) Pantone: 1665 C
Colors
Together, this palette balances depth, trust, calmness, energy, and warmth, providing a rich emotional landscape.
MONOCHROMATIC COLORS
Black and white logos are monochrome versions of your colored logo. Monochrome is using a single color throughout the whole logo design. It does not contain any other e ects, shadows or shades other than the single color selected.
APPLICATIONS ON BACKGROUNDS
These are useful backgrounds for Logos. Make sure that you can use these backgrounds. Only use these types of contrast for your Logo’s background.
TYPOGRAPHY Primary Secundary
Purpose: Headlines, H1 tags, logos, and call-to-action buttons.
Characteristics: Should reflect the brand's personality, often bold, stylish, or unique.
Usage: Used sparingly for maximum impact.
!@#$%^&*()_+{}”: abcdefghijklmn opqrstuvwxyz
Purpose: Subheaders (H2, H3), body text, and paragraphs.
Characteristics: Prioritizes legibility, clean, and often a simple sans-serif.
Usage: Used for the bulk of the content to ensure readability.
!@#$%^&*()_+{}”: abcdefghijklmn opqrstuvwxyz
!@#$%^&*()_+{}”: abcdefghijklmn opqrstuvwxyz
BRAND PATTERN
Brand Patterns are one of the most exciting and interesting branding elements. They play an important role in creating strong brand recognition, bringing depth to a brand identity, and creating a memorable brand experience. In fact, sometimes a brand pattern can be more recognizable than the logo itself.
