PRESS BOOK 2024
August 23, 2024
Circulation: 150,745,675 Online/Digital
New brand Humano aims to center artisans in tequila production
Georgina Torbet
As interest in craft tequilas has boomed, many customers are also interested in the environmental and social concerns associated with where their drinks come from. Particularly in the case of tequila, which uses one specific type of agave plant and can only be produced in specific regions of Mexico, people want to know that their spirits are being produced ethically.
A new brand, Humano Tequila, aims to make that its focus, as it promises an human-centered and agave-friendly approach. This single estate tequila from Jalisco is made from agave cultivated across 1,250 acres and prepared using artisanal methods.
“Our name honors the human touch at each step of production from hand-harvesting and the time-honored work of the jimador, to the gentle cooking, extraction, distillation and aging processes that are essential to making exceptional tequila,” said Anahi Rivera, COO and Co-Founder of Humano Tequila. “Hundreds of artisans and farmers have worked at our ranch over four generations, and talent runs deep in our community. Our goal is to care for people by crafting an expressive range of quality tequila that fosters meaningful connections while supporting the many families that make the Humano dream a reality.”
The brand is launching Blanco, Reposado, Añejo and Joven expressions in the U.S., available in stores in select states and online. The agave has been hand selected and put through an agave wash procedure to remove impurities, before being cooking in autoclave and brick ovens. The brand promises a range of clean and flavorful tequilas with particular character.
“At Humano we believe in making tequila responsibly with a respect for the land and the people that have come before us – and the generations that will follow,” said Luis Abundis, CEO and Co-Founder of Humano Tequila. “As agave-friendly growers, we let our plants reach maturity and hand-select for the highest quality across our estates. This estate approach allows us to work with our farmers to make a range of tequilas as complex and unique as the fields they come from.
August 20, 2024
Circulation: 150,601 Magazine
Humano Tequila Launches Full Range of Single Estate Tequila Sourced from over 1,250 Acres of Locally Farmed Agave in the Highlands of Jalisco Press Release
Austin, Texas – Humano Tequila, one of the few tequila producers with direct control over their production from field to glass, has officially launched in the U.S. Available in Blanco, Reposado, Añejo and Joven expressions, Humano Tequila practices an agave-friendly and human-friendly approach. Humano is made from a diverse range of agave cultivated across 1,250 acres before undergoing an artisanal production process at the Humano distillery. A single estate tequila with a true expression of place in the highlands of Jalisco, Humano Tequila is 100% additive-free.
“Our name honors the human touch at each step of production from hand-harvesting and the time-honored work of the jimador, to the gentle cooking, extraction, distillation and aging processes that are essential to making exceptional tequila,” shares Anahi Rivera, COO and Co-Founder of Humano Tequila. “Hundreds of artisans and farmers have worked at our ranch over four generations, and talent runs deep in our community. Our goal is to care for people by crafting an expressive range of quality tequila that fosters meaningful connections while supporting the many families that make the Humano dream a reality.”
“At Humano we believe in making tequila responsibly with a respect for the land and the people that have come before us – and the generations that will follow,” adds Luis Abundis, CEO and Co-Founder of Humano Tequila. “As agave-friendly growers we let our plants reach maturity and hand-select for the highest quality across our estates. This estate approach allows us to work with our farmers to make a range of tequilas as complex and unique as the fields they come from.”
Humano Tequila is made from 100% single estate-grown agave. Hand-selected agaves go through “Agave Wash,” a customized approach to carefully remove impurities, followed by cooking in an optimal combination of autoclave and brick ovens. The cooked agaves are then transferred to roller mills to blend and extract the liquid honey as gently as possible. Fermentation with proprietary yeast in closed tanks helps retain the character of estate agave and is followed by double distillation in stainless steel pots with copper. Aged expressions rest at the Humano distillery in a combination of 100% new American oak and Bourbon barrels and are blended to perfection to achieve a complex and elegant flavor.
Humano Tequila is available in four expressions: Humano Blanco ($49.99); Humano Reposado ($59.99); Humano Añejo ($69.99); and Humano Joven ($79.99). Humano is currently available in Texas, California, Florida, New York, New Jersey, Georgia and Illinois, with plans to phase-in additional distribution markets. Humano Tequila also supports direct ecommerce purchase through their website: humanotequila.com. For more information about Humano Tequila and to request samples and interviews, please contact Gregory + Vine: Helen Gregory, Helen(at)gregoryvine.com, Katherine Dolecki-Payton, Katherine(at)gregoryvine.com, and Angie Perry, angie(at)gregoryvine.com.
About Humano Tequila
Agave-friendly and human-friendly, Humano Tequila is built on the principle of celebrating humanity and fostering meaningful connections that give back to community. Distilled in the small town of Tototlan in upper Jalisco, Humano honors the human touch at every stage of production, a legacy that dates back over four generations. One of the few tequila producers with direct control from field to glass, Humano sources agave from 1,250 acres situated at varying elevations in the highlands of Jalisco. The agave is allowed to reach maturity (essential to future flowering and preserving biodiversity) and is hand-selected and artisanally crafted with no additives. The result is a range of clean, flavorful and smooth tequilas with authentic estate character, including: Humano Blanco, Humano Reposado, Humano Añejo, and Humano Joven. Find out more at humanotequila.com.
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Total Potential Audience: 2,365,921
August 23, 2024
Circulation: 752,873
Online/Digital
New brand Humano aims to center artisans in tequila production
The brand is launching Blanco, Reposado, Añejo and Joven expressions in the U.S. Georgina Torbet
As interest in craft tequilas has boomed, many customers are also interested in the environmental and social concerns associated with where their drinks come from. Particularly in the case of tequila, which uses one specific type of agave plant and can only be produced in specific regions of Mexico, people want to know that their spirits are being produced ethically.
A new brand, Humano Tequila, aims to make that its focus, as it promises an human-centered and agave-friendly approach. This single estate tequila from Jalisco is made from agave cultivated across 1,250 acres and prepared using artisanal methods.
“Our name honors the human touch at each step of production from hand-harvesting and the time-honored work of the jimador, to the gentle cooking, extraction, distillation and aging processes that are essential to making exceptional tequila,” said Anahi Rivera, COO and Co-Founder of Humano Tequila. “Hundreds of artisans and farmers have worked at our ranch over four generations, and talent runs deep in our community. Our goal is to care for people by crafting an expressive range of quality tequila that fosters meaningful connections while supporting the many families that make the Humano dream a reality.”
The brand is launching Blanco, Reposado, Añejo and Joven expressions in the U.S., available in stores in select states and online. The agave has been hand selected and put through an agave wash procedure to remove impurities, before being cooking in autoclave and brick ovens. The brand promises a range of clean and flavorful tequilas with particular character.
“At Humano we believe in making tequila responsibly with a respect for the land and the people that have come before us – and the generations that will follow,” said Luis Abundis, CEO and Co-Founder of Humano Tequila. “As agave-friendly growers, we let our plants reach maturity and hand-select for the highest quality across our estates. This estate approach allows us to work with our farmers to make a range of tequilas as complex and unique as the fields they come from.
Humano Tequila debuts in US
August 22, 2024
Circulation: 210,528 Magazine
Single-estate Tequila brand Humano has launched in the US with four expressions: Blanco, Reposado, Añejo and Joven.
Rupert Hohwieler
Humano’s Tequila is made from agave sourced from 1,250 acres of farmland in the Jalisco highlands
It aims to honour the ‘human touch’ in the harvesting part of Tequila production.
Humano’s agave is sourced from 1,250 acres of farmland in Jalisco, Tequila. It then goes through an ‘agave wash’, which removes impurities, and is cooked in a combination of autoclave and brick ovens.
It is double-distilled in copper stainless steel pots, following fermentation with proprietary yeast in closed tanks. No additives are used in the process and the aged expressions are rested in 100% new American oak and Bourbon barrels.
The brand claims it is one of few Tequila producers that have ‘direct control from field to glass’.
COO and co-founder Anahi Rivera said: “Our name honours the human touch at each step of production from handharvesting and the time-honoured work of the jimador, to the gentle cooking, extraction, distillation and ageing processes that are essential to making exceptional Tequila.
“Hundreds of artisans and farmers have worked at our ranch over four generations, and talent runs deep in our community. Our goal is to care for people by crafting an expressive range of quality Tequila that fosters meaningful connections while supporting the many families that make the Humano dream a reality.”
Humano’s distillery is based in the town of Tototlán, in upper Jalisco.
“As agave-friendly growers, we let our plants reach maturity and hand-select for the highest quality across our estates,” added Luis Abundis, CEO and co-founder. “This estate approach allows us to work with our farmers to make a range of Tequilas as complex and unique as the fields they come from.
“At Humano, we believe in making Tequila responsibly with respect for the land and the people that have come before us – and the generations that will follow.”
The Humano range is available in the US states of Texas, California, Florida, New York, New Jersey, Georgia and Illinois, with plans for more states to be added in the future.
Blanco retails for US$49.99, Reposado for US$59.99, Añejo for US$69.99, and Joven for US$79.99.
Earlier this month, the Additive Free Alliance (AFA) expanded to include all agave-based products.
