Gigi.Wang
Creative & Art Director
Photographer
Creative Writer
London / Kyoto / Shanghai
Email: g.wang0620241@arts.ac.uk
Instagram: stillurgi
Specialising in directing, strategy and storytelling, Gigi is an individual creative director who works on a series of art projects that cross music and performance, fashion editorials, fine art photography and contemporary jewellery design.
Span from short films, documentaries, gallery events and private art shows, her practice, grounded in crossdisciplinary dialogue, often developed through collaborations with artists across field including designers, musicians, painters and choreographers.
Currently pursuing an MA in Global Collaborative Design Practice at the University of the Arts London and conducting research at Kyoto Design Lab, she explores the intersections of art, engineering, and contemporary culture.
As an artist, drawing on her background in sociology, continually inspired by psychoanalysis and social movements, her work seeks to create visual and spatial experiences that connect contemporary culture with experimental forms of storytelling. She guides creative professionals from different fields to collaborate across disciplines.
As a professional brand strategist, she’s passionate about uncovering the fundamental human drive that sustains a brand’s life. Having worked with French multinational hospitality company Accor Group, MEVIUS Japan, TeamLab Tokyo and Mixmag China, across projects ranging from brand activation and rejuvenation to building brand architecture, in industries spanning hospitality and lifestyle.
Fine Art Photography (Nevada)
Photography (shot on 35 mm)
Creative Writing
“YOU & I WILL SOON BE DUST”
A documentary of 7 days of living in the Black Rock Desert, Nevada.
Unravel the romantic brutalism and liminal moments in a real Burning Man experience.
This photography series sits as a reflection on what lies beyond the edge of “pleasure.” There’s no such thing as extreme pleasure — to chase a limit still centres the position you’ve internalised.
I try to document the ordinary moments within this ephemeral metropolis in the Nevada desert every summer, a less performative side of Burning Man. It’s easy to perceive Burning Man as a festival, a fringe festival, and the “Burners” (people of Burning Man) as the life of the party. In fact, it’s about communities, dreamers from all over the world who challenge the boundaries of colonial and capitalist narratives. Together, they fabricate an out-of-the-world reality that offers a glimpse of an alternative world, one that goes beyond the edge of pleasure.
If Burning Man has ever been labelled a fringe festival, then the fringe is as much the centre as it is the fringe. It attracts the inner fringe of any given individual—because who, really, at the end of the day, is who they appear to be? We conform to the context within which we must perform. At Burning Man, you have the opportunity to simply express how and who you are.
Private gallery show (London)
Show Direction.
Creative Production. Art Direction. Scenography Design.
“GOD BLESS THE KNIGHT”
A tailored show night for London-based artist Lucky Samurai’s private album preview in CANDID ARTS TRUST gallery, London.
Turning a piece of 17 x 7 meters canvas into a performance area that features living painting, contemporary choreography and underground rave culture, as an embodiment of "a boundary being blurred between the underground music and the fine art”, the show invites audience to discover our ego, vulnerability and self-transformation.
Short music film (Shanghai)
Film Direction.
Creative Production. Art direction. Video Editing.
Collaborating with contemporary choreographer Ale Musa and Central Saint Martin’s award-winning cinematographer Yue Hou.
Inspired by Lacanism and Zizek’s psychoanalysis and the short film demonstrates an encounter with one's shadow self and undeveloped potential. The shadow, when it is realised, is the source of renewal.
Wearable Jewellery Design (Shanghai)
Creative Direction. Art direction. Design & Engineering.
“OM” (Headpiece)
Pure titanium. Selective Laser Melting
A contemporary wearable art piece designed to discuss the relationship between human religion and technology in the fashion future.
In collaboration with CSM jewellery designer ZHUYUN CHEN & National Innovative Institute of Additive Manufacturing, China.
Short Documentary (Kyoto)
Film Direction.
Production. Cinematography. Photography. Editing.
“SOFT BOUNDARIES”
A short documentary that captures the relationship between traditional Japanese architecture and the artists living within it.
Features Studio Ausgang Kyoto & Immamiya Shrine, Award Winning Photographer Kai Fusayoshi & Hachimonjiya, Musician Kai Huang & Rakuman Kan.
Fashion Photography (London)
Photographer.Creative Direction. Editorial Design.
“ALL WE LOVE IS BORN FROM CHANGE”
Fashion photography & editorial for London fashion week S/S 2025
Astria Earth (Handmade Luxury Accessories’ Brand from Milan)
