Wella Schools Brochure 2025

WELLA SCHOOL PROGRAM GUIDE DEAR SCHOOL OWNERS AND SCHOOL INSTRUCTORS, Congratulations on supporting the most dynamic professional industry, full of career opportunities and financial rewards. A beauty career begins the day students enroll in your cosmetology school, Wella wants to support your students throughout the key moments of their career.

Wella is celebrating over 140 years as a global leader in the professional salon industry and we want to be your lifetime professional partner. As an award winning professional company, we have access and influence across all the key industry associations including media channels, trade shows and competitions. Why is this important to you? Simply put we can support your Students’ career goals today, tomorrow and when they become a household name.

To our prospective partner schools, the Wella School Program is the most comprehensive in the industry. As a Wella School Program Member, we are committed to offering you a multifaceted approach including exclusive pricing, co-branding with a global company and a best-in-class job placement program.

Our program will enable a more productive student and a more qualified graduate. Moreover, the Wella School Program will equip your school to attract more students and instructors.

HISTORY HISTORY HISTORY WELLA HISTORY

1880 1880 1880

COLORCOLOR CHARM CHARM COLOR CHARM

FRANZFRANZ STROHER FRANZ STROHER STROHER The company’s The company’s Thestory company’s begins story begins story begins in 19th-century in 19th-century in 19th-century Germany, Germany, Germany, with the with vision the with and vision the passion vision and passion and passion of one of hairdresser. oneofhairdresser. oneFranz hairdresser.

Stroher Franz Stroher Franz Stroher founded founded Wella founded in Wella 1880.Wella in 1880. in 1880.

WELLIN WELLINWELLIN The first Wella perming The first The Wella first perming Wella perming appliance was mass produced appliance appliance was mass wasproduced mass produced for salon use accompanied for salon foruse salon accompanied use accompanied the perming by the by perming theby perming agent Wellin. agentagent Wellin.Wellin.

1930 1930 1930

Color Charm Color Color Charm LiquidCharm Crème Liquid Liquid Crème hair Crème hair hair color launched color launched color to launched compete to compete with to compete with with EUGENE EUGENE SCHUELLER EUGENE SCHUELLER SCHUELLER HAIR DRYER HAIR DRYER HAIR DRYER Miss Clairol.

Miss Clairol.

Miss Clairol.

EugeneEugene Schueller Eugene Schueller creates Schueller creates creates Wella develops Wella Wella develops thedevelops firstthe hair first the hair first hair the firstthe blonde first the blonde hair firstdye blonde hair dye hair dye dryers dryers with built-in dryers with built-in motors. with built-in motors. motors. technology technology in technology Parisin—Paris thein— Paris the — the first commercially first commercially first commercially available available available WELLAWELLA PRIVAT WELLA PRIVAT PRIVAT oxidative/permanent oxidative/permanent oxidative/permanent hair color. hair color. hair color.

Individual Individual expression Individual expression drives expression drivesdrives self-aware self-aware and self-aware fashion-conscious and fashion-conscious and fashion-conscious clients to clients change clients to change their to hairstyle change their hairstyle their hairstyle more frequently. more frequently. more Salons frequently.

Salons join in Salons the join in the join in the retail revolution retail revolution retail with revolution Wella withPrivat.

Wella with Privat.

Wella Privat.

1960 1960 1960

1970 1970 1970

WELLAWELLA USA WELLA USA USA Wella USA Wella founded Wella USA founded USA founded WELLAWELLA SPRAY WELLA SPRAYSPRAY in New in York New City. inYork NewCity.

York City.

Wella introduces Wella Wella introduces damp-resistant, damp-resistant, introduces damp-resistant,

pleasantly pleasantly scented scented holdscented —hold —hold — pleasantly BLONDOR-BLEACHING BLONDOR-BLEACHING BLONDOR-BLEACHING perfectperfect for styling for and styling brush-out and brush-out — brush-out — perfect for styling and — Introduction Introduction Introduction of of of with Wella withSpray.

Wella with Spray.

Wella Spray.

Blondor-Bleaching Blondor-Bleaching Blondor-Bleaching agent. agent.agent.

KOLESTON KOLESTON 2000 2000 2000 KOLESTON Wella advances Wella Wella advances color science color science advances color science with Koleston with Koleston 2000.

2000. 2000. with Koleston

1950 1950 1950

COLORCOLOR IGNITING COLOR IGNITING IGNITING Wella sets Wella the Wella sets pace the sets with pace the color, with pacecolor, with color, ignitingigniting the industry, igniting the industry, the pioneering industry, pioneering pioneering Koleston Koleston as the Koleston as firstthe cream as first the cream first cream colorant thatcolorant nourishes that nourishes that hair. nourishes hair. hair.

KOLESTRAL KOLESTRAL KOLESTRAL colorant Wella acquires Wella Wella acquires license acquires license license ELIZABETH ELIZABETH TAYLOR ELIZABETH TAYLOR TAYLOR to manufacture to manufacture to manufacture its first perming its first its perming firstElizabeth perming Elizabeth Taylor Elizabeth in Taylor a Koleston Taylor in a Koleston in ada Koleston ad ad apparatus: apparatus: Kolestral. apparatus: Kolestral.

Kolestral. was the was idolthe of was the idol the 1950s. ofidol the of 1950s. the 1950s.

1920 1920 1920

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76

76

1980 1980 1980

2018 2018 2018

2020 2020 2020

COLORCOLOR FRESHCOLOR FRESH CREATE FRESH CREATE CREATE 100 YEARS 100 YEARS 100 YEARS + + + COLORMOTION COLORMOTION COLORMOTION Wella expands Wella expands Wella the expands semithe semithe semiWella celebrates Wella Wella celebrates 100 celebrates years 100 years 100 years LaunchLaunch of Wella Launch ofProfessionals’ Wella ofProfessionals’ Wella Professionals’ first first first permanent permanent line permanent with line a range with lineawith range a range and sales andpass sales and the pass sales $1 billion the pass $1mark. billion the $1 mark. billion mark. care regimen care regimen care to include regimen to include preto include pre- preof expressive of expressive of shades expressive shades for unique shades for unique for unique and post-service and post-service anditems post-service toitems provide to items provide to provide COLORCOLOR TOUCH COLOR TOUCH TOUCH hair color haircreations. color hair creations. color creations.

8 weeks8of weeks color 8 weeks of protection, colorofprotection, color protection, Wella launches Wella launches Wella firstlaunches first first strength, and strength, shine. and shine. and shine. demi-permanent demi-permanent demi-permanent hair color. hair color. hair WELLAPLEX color. WELLAPLEX &WELLAPLEX FUSIONPLEX & FUSIONPLEX & FUSIONPLEXstrength,

1990 1990 1990

From coloring From coloring From or lightening coloring or lightening or lightening BLONDORPLEX BLONDORPLEX BLONDORPLEX in-salon, to take-home in-salon, tohaircare, take-home haircare, in-salon, to take-home haircare, Wella Professionals Wella Professionals Wella Professionals proudlyproudly proudly this complete this line, complete designed line, by designed by this complete line, designed by launches launches BlondorPlex, launches BlondorPlex, combining BlondorPlex, combining combining KOLESTON KOLESTON PERFECT KOLESTON PERFECT PERFECT Wella Professionals, Wella Professionals, strengthens strengthens Wella Professionals, strengthens award-winning award-winning award-winning BlondorBlondor with Blondor with with Koleston Koleston is relaunched Koleston is relaunched is relaunched hair at hair every step. at step. every step. athair every WellaPlex WellaPlex bonding WellaPlex bonding agent. bonding agent. agent. as Koleston as Koleston Perfect. as Koleston Perfect.

Perfect.

2000 2000 2000

2019 2019 2019

2021 2021 2021

KOLESTON KOLESTON PERFECT KOLESTON PERFECT PERFECT COLORCOLOR FRESHCOLOR FRESH MASK FRESH MASK MASK COLORCOLOR MOLECULE: COLOR MOLECULE: MOLECULE: Wella Professionals Wella Professionals Wella Professionals Wella Professionals Wella Professionals Wella Professionals introduces introduces zerointroduces zero- zeroPYRAZOL PYRAZOL 5 PYRAZOL 5 5 revolutionizes revolutionizes revolutionizes permanent permanent hair permanent hair damage hair damage masks damage that masks condition masks that condition that while condition while while Color molecule Color molecule Color Pyrazol molecule Pyrazol 5 (p5)Pyrazol 5 (p5) 5 (p5) color with color the with color new the with Koleston new theKoleston newdepositing Koleston depositing color tocolor let users to letrefresh users or or depositing color to letrefresh users refresh or

by Wella bymarks Wella by marks Wella the new marks the new the new +. ME +. ME+.

PerfectPerfect formulated Perfect formulated with formulated MEwith with transform transform color atcolor home. at home. transform color at home. millennium millennium ofmillennium hair of color. hairof color. hair color.

INVIGOINVIGO INVIGO Wella Professionals’ Wella Professionals’ Wella Professionals’ INVIGOINVIGOINVIGO createscreates recharging creates recharging moments recharging moments moments in-salon in-salon andin-salon atand home atand with home at home with with high-performance, high-performance, high-performance, invigorating invigorating invigorating care blends care blends and caretreatments blends and treatments and treatments for all hair for all types. for hairall types. hair types.

NUTRICURLS NUTRICURLS NUTRICURLS

.

2010 2010 2010 .

.

WELLAWELLA CARE WELLA &CARE STYLING & CARE STYLING & STYLING Wella expands Wella expands Wella intoexpands into into the Care the&Care Styling the&Care Styling category & Styling category category with products with products with to benefit products to benefit to benefit any client. any client. any client.

2022 2022 2022

SHINEFINITY SHINEFINITY SHINEFINITY Wella Professionals’ Wella Professionals’ Wella Professionals’ first linefirst line first line of glaze ofshades glaze of shades glaze offersshades zero offers offers zero zero damage, damage, zero damage, lift,zero long-lasting lift, zero long-lasting lift, long-lasting color glaze, color and glaze, color clean glaze, and formula. clean and clean formula. formula.

NEW ELEMENTS NEW ELEMENTS NEW ELEMENTS The relaunch The relaunch The of Elements relaunch of Elements of Elements features features an enriched, features an enriched, an complete enriched, complete complete ILLUMINA ILLUMINA COLOR ILLUMINA COLORCOLOR Nutricurls Nutricurls is designed is designed to to nourish Nutricurls is nourish designed to nourish regimen regimen for healthy-looking regimen for healthy-looking for healthy-looking After 20After years 20 After of years research, 20 of years research, of research, waves waves and curls waves andwith curls with andwith curls hair and hair scalp and hair for scalp and ingredientfor scalp ingredientfor ingredientILLUMINA ILLUMINA COLOR ILLUMINA COLOR sets aCOLOR new sets a sets newaNourish-In new Nourish-In Complex andComplex is and isand is Nourish-In Complex conscious conscious consumers. conscious consumers. consumers. beautybeauty standard beauty standard in the standard world in theof in world the world of Professionals‘ of Professionals‘ Wella best range Wella Professionals‘ best range Wella best range color with color Microlight with colorMicrolight with technology.

Microlight technology. technology. for long-lasting curl definition. for long-lasting curl definition. for long-lasting curl definition.

2015 2015 2015

BLONDOR TONERS BLONDOR TONERS BLONDOR TONERS Wella Professionals introduces Wella Professionals introduces Wella Professionals introduces new non-progressive toners toners that toners new non-progressive new non-progressive that that EIMI EIMI EIMI don’t over-deposit to basetobreak, don’t over-deposit tobreak, base break, don’t over-deposit base Wella introduces Wella introduces Wellaa introduces new styling a newastyling new styling tone, and kick brass for the brass tone, and kick tone, and kick brass for thefor the line to express line toline express the toindividuality express the individuality the individuality cleanest, clearest blonde results. cleanest, clearest blonde cleanest, clearest blonde results.results. of eachofstylist each ofand stylist each client. stylist and client. and client.

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3 OUR PROGRAMS

SCHOOLS

WELLA SCHOOL

WELLA SCHOOL PROGRAM PROGRAM BENEFITS BENEFITS & PARTNERS

& PARTNERS

OUR FOCUS Your School is our focus!

Wella partners with schools to elevate the industry through education and EMPOWERING FUTURE PROFESSIONALS

innovation.

OUR FOCUS Strengthen your school’s ability to produce a new generation of business-savvy, highly profitable hairdressers.

Your School is our focus!

Wella partners with schools to elevate the industry through education and innovation.

OUR PRODUCTS SHOWCASE STUDENT TALENT

Professional, reliable, innovative.

Highlight the accomplishments of your graduates and leverage Wella’s global brand

OUR PRODUCTS presencebenefit to boost enrollment.

Wella hosts global competitions, which includequality student Schools from our industry-leading product lines that combine with

categories. Competing at a professional level gives students insight into current trends and

Professional, reliable, innovative. innovation. techniques in the hairdressing world. Observing other competitors’ work and seeing what Schools benefit from our industry-leading product lines that combine quality with judges value offers a real-world perspective on where the industry is heading, which is innovation. invaluable for their growth.

EDUCATION

Tools for student success.

MARKETING SUPPORT

EDUCATION

AUtilize wide Wella rangeProfessionals of opportunities andcreative resources to help institutions prepare studentsyour branding, assets, and co-op advertising to strengthen Tools for student success. school’s visibility and outreach. for the industry.

A wide range of opportunities and resources to help institutions prepare students for the industry.

CUSTOMIZED PARTNERSHIPS INSPIRATION Create a unique partnership and tailored plan that aligns with your school's vision and goals.

INSPIRATION Endless inspiration, endless growth.

Endlessnetwork inspiration, endlessand growth.

Wella’s engages motivates both students and professionals to keep Wella’s network engages and motivates both students and professionals to keep reaching for success.

reaching for success.

BUSINESS AND MARKETING SUPPORT BUSINESS AND MARKETING SUPPORT

Empowering future beauty leaders.

Empowering future beauty leaders.

Wella connects schools with thought leaders and brand experts, both for instructor support and to empower students entering the workforce. support and to empower students entering the workforce.

Wella connects schools with thought leaders and brand experts, both for instructor

WELLA SCHOOL

PROGRAM BENEFITS & PARTNERS EMPOWERING FUTURE PROFESSIONALS Strengthen your school’s ability to produce a new generation of business-savvy, highly profitable hairdressers.

SHOWCASE STUDENT TALENT Highlight the accomplishments of your graduates and leverage Wella’s global brand presence to boost enrollment. Wella hosts global competitions, which include student categories. Competing at a professional level gives students insight into current trends and techniques in the hairdressing world. Observing other competitors’ work and seeing what judges value offers a real-world perspective on where the industry is heading, which is invaluable for their growth.

MARKETING SUPPORT Utilize Wella Professionals branding, creative assets, and co-op advertising to strengthen your school’s visibility and outreach.

CUSTOMIZED PARTNERSHIPS Create a unique partnership and tailored plan that aligns with your school's vision and goals.

EDUCATION TOOLS Access Wella's cutting-edge educational tools, technology, and innovation, brought to life through your instructors' expertise • In-School Training – Earn in-school, hands-on, personalized education in a dynamic, interactive setting designed to elevate your Instructor’s skills and refine their craft.

• Student & Instructor Materials – Access essential student resources, including digital workbooks, the Wella Education app, and exclusive discounts for studio courses upon graduation.

• Workbooks – Utilize detailed, expertly crafted workbooks designed to guide students through foundational and advanced techniques.

ON-DEMAND LEARNING Benefit from collaboration with industry-leading educators and innovators who bring unparaleled expertise to the classroom. Access cutting-edge educational resources anytime, anywhere, to accommodate flexible learning schedules.

WELLAED.COM Wella Ed is the go-to platform for beauty professionals to explore a wide range of educational resources, community support, and tools. Our all-in-one site offers inspiration and education for hair and nails, featuring all our brands. It’s like having a beauty expert right in your pocket!

EDUCATION PARTNERS Add Wella’s industry-leading education to your curriculum with top partners: • Milady – Elevate your beauty education with CIMA, a digital-first platform designed for modern learning.

• Pivot Point – A trusted partner offering innovative and reliable educational solutions to keep your curriculum cutting-edge.

REWARDS

Wella Rewards is a loyalty program like no other.

Wella Rewards members have exclusive access to Wella Rewards, Community and Education to help grow your business.

Choosing Wella has never been so rewarding.

UNITE. INSPIRE. GROW. wellarewards.com

Have a question?

Get in touch with our dedicated reward team at: hello@wellarewards.com

WELLA REWARDS

TIERS & POINTS Points are earned based on bi-annual purchase requirements tied to trade terms. Points are awarded on the 28th of each month, for the previous month purchases.

Redemption Point Value: 80 points per $ for Education & 110 points per $ for all other rewards.

REWARDS

REWARDS

REWARDS

DIAMOND

PLATINUM

GOLD

DIAMOND

PLATINUM

GOLD

>$100,000

$50,000 – $99,999

$10,000 – $49,999

8 points per $1

7 points per $1

6 points per $1

REWARDS

REWARDS

SILVER

PARTNER

SILVER

PARTNER

$1,000 – $9,999

$1 – $999

2 points per $1

1 point per $1

WELLA EDUCATION MISSION We are driven by empowering beauty professionals with education that unleashes their fullest potential, sparks their creativity and supports their aspirations.

We do this by offering exceptional educational skills and by forging authentic personal relationships that bring together a community united by the passion for our craft.

Because we are stronger together; as one we can change our beauty industry.

THE CORE OF WELLA PROFESSIONALS

CRAFTMANSHIP

At Wella Professionals, education is at the heart of everything we do. We believe hairdressing is a unique combination of craft and inspiration. We are a tight knit community who embrace and learn from one another. Education is the force that drives us.

STUDIO

DIGITAL

IN-SCHOOL

Master your craft and deep dive into our state of the art studio.

Created to support educational goals of every hairdresser at every stage of their career.

Offering custom education focused on elevating the craft of each student and instructor.

EDUCATION TOOLS

COMPETITIONS

Face-to-face, Virtual On Demand, Workbooks, World-class Education Partners

Designed for visionaries ready to infuence the industry.

EDUCATION INSPIRATION AT WELLA STUDIOS The Wella Studios are world-class training destinations, dedicated to providing the best in beauty education offering courses to start you on your professional beauty career, including courses on the pathway to achieving Wella Color Expert, Wella Style Expert, and other Wella Expert certifications.

Led by our industry-recognized Signature Artists, and offered yearround, the Studios provide personal, transformational learning experiences—from beginner classes to Expert courses—assisting you at every stage of your continuing education journey.

WELLA STUDIO OPTIONS Wella Studios world-class training is offered at our exclusive Studio locations for in-person, hands-on education or Wella Studio Online education, for the same hands-on, real-time learning and personal coaching as you would have in person, simply facilitated virtually.

WELLA STUDIO: LOS ANGELES Situated on over 20 acres, our Calabasas campus is home to both our Wella Company North America headquarters and our Los Angeles Studio, making it the perfect place for your education retreat.

WELLA SATELLITE STUDIO: EAST COAST For our East Coast customers we’ve opened a Satellite Studio in New Jersey out of The Room salon in Verona. We offer the same best in class Wella Studio Education delivered by our Signature Artist Tea.

WELLA STUDIO: ONLINE Wella Studio Online offers a wide variety of education opportunities allowing you to cultivate your skills from wherever you are. We offer the same hands-on, real-time learning and personal coaching as offered in-person, but in the comfort of your own home or studio.

FLEXIBLE LEARNING WITH WELLA DIGITAL Wella Education knows life is busy and offers the same world-class beauty education from top experts on a wide range of digital platforms. Flexible learning, skills enhancement, and industry-recognized certification opens doors to endless opportunities in a career in the beauty and wellness industry.

WELLA DIGITAL WELLAED.COM Wella Ed is the top destination for beauty professionals to engage with Wella’s full range of offerings from education to community to resources. The Wella School Program will allow your school to attract more students and instructors.

EDUCATION PARTNERS Wella education available to add to your curriculum with leading education companies.

Milady. Experience the benefits of a digital-first beauty education with CIMA—designed to streamline your day-to-day and keep your curriculum on the cutting edge.

Pivot Point. Your Trusted Education Partner. With Pivot Point, you get innovative and reliable education solutions needed to learn forward.

WELLA STUDENT COMPETITIONS Define your destiny.

Enter the world of Wella competitions.

NETWORK Build your community! Competitions connect schools with artists, trade publications and industry leaders.

This helps build lifelong bonds and allows you to meet mentors who will guide your passion forward after graduation.

LEADERSHIP Develop your confidence! Learn Decision making skills that will help you push your own limits and trust your instincts.

EXCITEMENT & FUN Have a great time! Practice new techniques and stretch your skill set and you will discover just how talented you are!

HAVE A GREAT TIME! Practice new techniques and stretch your skill set. You will discover just how talented you are!

EXPERIENCE Ignite your creativity! Bring your passion to competition to discover hidden talents, get inspired by your surroundings and have an unforgettable experience.

EXPOSURE Showcase your talent! Competition builds more than your portfolio: it builds your reputation, and employers take notice.

A competition of otherworldly beauty. From student to artist to champion—these are the stages of a Wellla competition awards winner. The ultimate competition of creativity.

“Shoot for the moon.

Even if you miss, you’ll land among the stars.”

NORMAN VINCENT PEALE

FOR MORE INFORMATION VISIT NorthAmericanTrendVisionAwards.com @WellaEducation

WELLA CERTIFICATION LEVELS The Wella Certification is a comprehensive program set up in different tiers to make your learning journey digestible and achievable. We offer a variety of certification options in 10 Craft Pillars at 3 levels of expertise: Insider, Specialist, and Expert.

To get more information and start collecting badges, visit wellaed.com, and begin your journey to expertise.

INSIDER

SPECIALIST

EXPERT

The Insider Series is a collection of virtual seminars based on product knowledge and foundational expertise of our brands. The sessions are live through Zoom and guided by one of our professional experts to allow you to interact and ask questions. Once you have completed an Insider Series suite, you will take a knowledge check to ensure you have acquired the tools to continue your journey to the Specialist Series certification.

The Specialist Series is a collection of seminars based on craft and technical expertise. The sessions are either virtual or face to face, and you will be guided by our technical education experts to perfect your craft in various hair and nail disciplines.

Once you have completed a Specialist Series bundle, you will take a knowledge check to ensure you have acquired the tools and expertise to continue your journey to the Expert Series certification.

The Expert Series is a collection of seminars based on creative craft expertise. The sessions are face to face, and you will be guided by our highly technical and artistic education experts to perfect your artistic craft in various hair and nail disciplines.

Once you have completed an Expert Series you will join the Expert Alumni community and have access to custom programs and an annual alumni retreat.

Foundational Knowledge

Craft & Technical Specialty

Creative Craft Expertise

WELLA CERTIFICATION PROGRAM COLOR

STYLE

CUT

Dive deep into the art and science of overall color.

Find new opportunities to expand your styling repertoire.

Find your artistic expression through the craft of cutting.

BLONDING

CARE

CURL

Learn chemistry behind a crystal clear blonding formulation.

Deepen your understanding of the scalp and hair care.

Gain the tools and knowledge needed to take your curl craft to the next level.

BARBER

NAIL

Learn the latest in barbering and razor techniques.

Deepen your understanding of the scalp and hair care.

CREATIVE COLOR

TREND

BUSINESS

Get training on how to stay up on the latest hair trends.

Transform the way you think about your business to get exceptional financial results.

Understand how the eye perceives color to create impactful color placements.

WELLA PORTFOLIO OF BRANDS

WELLA PROFESSIONALS COLOR KOLESTON PERFECT PERMANENT COLOR

ILLUMINA COLOR PERMANENT COLOR

Comprehensive color palette with unlimited possibilities.

Delivers natural-looking, luminous, youthful results with amazing hair protection.

COLOR TOUCH DEMI-PERMANENT COLOR

COLOR TOUCH PLUS DEMI-PERMANENT COLOR

For a multidimensional, hyper-natural color full of shine.

Rich, low-commitment hair color for more coverage than COLOR TOUCH.

SHINEFINITY DEMI-PERMANENT COLOR

COLOR FRESH SEMI-PERMANENT COLOR

Shimmering veil of color, respects the natural character of the hair with zero lift and zero damage.

Versatile, low-commitment color with conditioning formula that moisturizes and smooths hair.

COLOR FRESH CREATE SEMI-PERMANENT COLOR

KOLESTON XPRESS PERMANENT COLOR

Intermixable palette for limitless color options that conditions hair and fades true-to-tone.

Non-progressive permanent color that helps prevent over-processing.

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LIGHTENERS

HOUSE OF BLONDOR

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BLONDORPLEX MULTI BLONDE POWDER

BLONDOR MULTI BLONDE POWDER

EXTRA COOL BLONDE POWDER

• Blondor with WellaPlex bonder inside

• Multipurpose • For highlights and full head

• For cool blonde results • For hair from tone depths 4-8

SOFT BLONDE CREAM

MAGMA BY BLONDOR

BLONDOR FREELIGHTS

• For gentle lightening • Great for on-scalp

• Lightener and toner — Lifts hair and tones at the same time while delivering a dynamic range of color • Available in warm and cool blonde and red shades

• For accurate and precise freehand application • Up to 7 levels of lift

TO CREATE THE LOOK, VISIT EDUCATION.WELLA.COM

PERMANENT COLOR

PERMANENT LIQUID COLOR

EASY BOTTLE APPLICATION AND RELIABLE RESULTS WELLA colorcharm Permanent Liquid Hair Color saturates and fuses with the hair to deliver a true-to-tone exceptional hair color that: • is fade resistant • has 68 easily intermixable shades • offers up to 100% gray coverage • is available in neutral, ash, gold, warm, and red shades • has a gentle fragrance and great conditioning that make it the perfect coloring partner

PERMANENT GEL

VIBRANT COLORS AS CREATIVE AS YOU ARE WELLA colorcharm Permanent Gel Hair Color with Gelfuse™ Technology offers: • the speed of liquid • the convenience and conditioning of a cream • natural, true-to-tone, fade-resistant results • 100% gray coverage

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CREATE WITH CONFIDENCE

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CREATE WITH CONFIDENCE

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PERMANENT TONERS

WELLA colorcharm PERMANENT LIQUID TONERS™

TAKE CONTROL AFTER LIGHTENING AND BID BRASSY GOODBYE. ACHIEVE JUST THE RIGHT SHADE TO SUIT YOUR LOOK.

WELLA colorcharm Permanent Liquid Toners let you neutralize your brass with up to 90% less breakage,* creating hard-to-achieve shades of blonde, such as platinum and beige, with ease.

WITH THE #1 PERMANENT TONER IN THE US.**

NEW

WELLA colorcharm PERMANENT CRÈME TONERS

DISCOVER YOUR BEST BLONDE WITH NEW WELLA COLORCHARM PERMANENT CRÈME TONERS.

From the makers of the #1 permanent toner in the US,*** these 8 new crème toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage.*

*WELLA COLORCHARM LIGHTENER + PERMANENT TONER VS. LIGHTENER ALONE **WELLA CALCULATION BASED ON DATA REPORTED BY NIELSENIQ‘S SCANTRACK SERVICE FOR PERMANENT TONER PROTECTION TREATMENTS SEGMENT, 52-WEEK PERIOD ENDING 04/23/2022, TOTAL U.S.XAOC AND SALLY BEAUTY TOTAL OMNI MARKET, ACCORDING TO THE NIELSENIQ SYNDICATED PRODUCT HIERARCHY. COPYRIGHT © 2022 NIELSEN CONSUMER LLC. ***WELLA COLORCHARM LIQUID TONER IS THE NO.1 PERMANENT TONER IN THE US. WELLA CALCULATION BASED ON DATA REPORTED BY NIELSENIQ‘S SCANTRACK SERVICE FOR PERMANENT TONER PROTECTION TREATMENTS SEGMENT, 52-WEEK PERIOD ENDING 04/23/2022, TOTAL U.S.XAOC AND SALLY BEAUTY TOTAL OMNI MARKET, ACCORDING TO THE NIELSENIQ SYNDICATED PRODUCT HIERARCHY. COPYRIGHT ©2022 NIELSEN CONSUMER LLC.

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CLAIROL OUR PORTFOLIO

PERMANENT HAIR COLOR

SEMI-PERMANENT HAIR COLOR

LIGHTENERS

DEVELOPERS

SHIMMER LIGHTS LIGHTENING & TONING 161

WELLA PROFESSIONALS CARE

COLLECTION

BRILLIANCE

BLONDE RECHARGE

VOLUME BOOST THE SPECIALISTS’ RANGE

NUTRI-ENRICH

BALANCE

SERVICE SUPPORT

COLORMOTION+

NUTRICURLS

FUSION

OIL REFLECTIONS

ELEMENTS

COLOR FRESH MASK

#1* PROFESSIONAL BRAND FOR THICKER, FULLER HAIR**

PORTFOLIO SOLUTIONS SCALP CARE + HAIR THICKENING SYSTEM 1

SYSTEM 2

SYSTEM 3

SYSTEM 4

FOR NATURAL/ UNTREATED HAIR Combats Light Thinning

FOR NATURAL/ UNTREATED HAIR Combats Progressed Thinning

FOR COLORED/ DRY/DAMAGED HAIR Combats Light Thinning

FOR COLORED/ DRY/DAMAGED HAIR Combats Progressed Thinning

SCALP TARGETED SYSTEMS

SCALP RELIEF SYSTEM

SCALP RECOVERY SYSTEM

SCALP PURIFYING EXFOLIATOR

FOR SENSITIVE SCALP

FOR ANTI-DANDRUFF

TO PURIFY & REFRESH THE SCALP

HAIR FALL DEFENSE SERUM FOR HAIR ANCHORING

NIGHT DENSITY RESCUE OVERNIGHT TREATMENT

POWER TREATMENTS

HAIR FALL DEFENSE SHAMPOO FOR HAIR ANCHORING

DENSITY DEFEND

HAIR GROWTH

DIAMAX ADVANCED

ANTI-BREAKAGE

HAIR BOOSTER

SUPPLEMENT

HAIR THICKENING SERUM

STRENGTHENING MASK

DAILY SERUM

VOLUMIZING

HAIR THICKENING

ROOT LIFTING

DRY SHAMPOO

GEL

NON-AEROSOL SPRAY

VOLUMIZING + THICKENING MOUSSE

STRONG HOLD HAIRSPRAY

*Globally selling. **Value data. Kline & Company.

For 50 years Sebastian Professional has never stopped pushing boundaries and igniting creativity for industry leaders, visionary stylists, and passionate at-home users.

50 years Sebastian Professional Hair transcendsFor gender, prejudice and cultural limits and so do we. has never stopped pushing boundaries and igniting creativity for industry leaders, visionary stylists, and passionate at-home users.

Our style is open and constantly evolving.

In a word: Fluid.

Hair transcends gender, prejudice and cultural limits and so do we.

As we look to the future, we are more committed than ever to Our style is open and constantly evolving. celebrating self-expression with innovative styles and striking In a word: Fluid. transformations, made possible by our iconic and hybrid products.

As we look to the future, we are more committed than ever to celebrating self-expression with innovative styles and striking transformations, made possible by our iconic and hybrid products.

OUR OUR STORY STORY Iconic British Iconic hair British brand hair ghd brand has ghd been hastransforming been transforming beautybeauty routinesroutines with thewith power the of power a good of ahair good day hair since day since 2001; that’s 2001;over that’s20over YEARS 20 YEARS OF GOOD OF GOOD HAIR DAYS. HAIR DAYS. We’re aWe’re global a global leaderleader in high-end in high-end professional professional hair hair stylingstyling tools and tools a 8x and winner a 8x winner of Allure’s of Allure’s Best ofBest of BeautyBeauty award.award. ghd offers ghd award-winning offers award-winning tools totools helpto you help dry, you style, dry, style, curl, and curl, protect and protect your hair your tohair the highest to the highest possible possible standard standard at the scientifically at the scientifically provenproven optimum optimum temperature temperature of 365°F. of 365°F. KnownKnown for blending for blending sciencescience with innovation, with innovation, luxury, luxury, and and style, ghd style, creates ghd creates the most thetechnologically most technologically advanced advanced hair hair tools intools the world, in the which world, have whichbecome have become an essential an essential part part of the daily of thelives daily of lives hair stylists of hair stylists and consumers and consumers globally. globally.

Because Because there’sthere’s one thing onewe thing expect we expect as standard as standard — — a goodahair good day. hair day.

FOLLOWFOLLOW US US @ghd_northamerica @ghd_northamerica

LEARN MORE LEARN ABOUT MOREGHD ABOUT GHD AT OUR WEBSITE AT OUR WEBSITE 254

254

@ghd_usa

@ghd_usa

@ghdNorthAmerica @ghdNorthAmerica @ghd North America @ghd North America

THE COMPLETE OPI PORTFOLIO

SERVICE ESSENTIALS

PRO SPA SKINCARE HANDS & FEET

ACRYLIC ENHANCEMENT SYSTEMS

NATURE STRONG NATURAL ORIGIN VEGAN LACQUER

NAIL LACQUER

INFINITE SHINE LONG WEAR LACQUER

GEL COLOR SYSTEM

TREATMENTS

POWDER PERFECTION DIP SYSTEM

303

WELLA EDUCATION PARTNERS

It’s time to RETHINK MONEY. Curriculum Overview

Created for beauty & wellness schools, MONEY EDU is Qnity’s simple, visual program that helps students learn how money and finances work within their craft.

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130 12k

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Bring Wella and OPI content to your students right within the CIMA digital learning platform at no cost to you. CIMA helps you prioritize learning outcomes, meet student expectations, and stay compliant with built-in time tracking for your hybrid programs.

The unlimited resources of educational materials provided by Milady is phenomenal. The contents are so easy to follow, read and understand. The platform provides such ease for the educators to teach, implement and spend more time with students in the classroom.”

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ENROLLMENT

PROUDLY A BEAUTISTA SCHOOL

Say Hello to a Better Future Your Competitive Edge in the Beauty Industry: Your Story We know that resumes are a thing of the past. Our partnership with BEAUTISTA gives our students access to a digital portfolio to showcase your personality, talent, and potential in a way that stands out to employers and connects you with top industry opportunities — no matter where you are.

ACCESS TO PREMIER CAREER OPPORTUNITIES, ANYTIME, ANYWHERE.

A Beautista School will Set you Apart A SCHOOL PROUDLY INVESTING IN YOUR FUTURE. We go beyond traditional education. We invest in tools like BEAUTISTA to ensure our students have every advantage to succeed in the modern beauty industry.

A SCHOOL USING TECHNOLOGY TO EMPOWER A NEW GENERATION READY TO SUCCEED. Become part of a school that sees your potential, invests in your growth, and opens doors by leveraging technology to connect and engage with the industry.

With BEAUTISTA, geography is no barrier. Your digital portfolio connects you to career opportunities from top brands, salons, and industry leaders across the country. Whether you're looking to stay local or make a name for yourself in a different city, Beautista’s platform opens doors.

VIEW FOR YOURSELF

CAREER FAIR CODE

Skills Beyond the Interview: Building Your Brand as a Beauty Professional MASTERING SELF-MARKETING. BEAUTISTA provides you with real-world marketing skills that go beyond any interview. From crafting a personal brand to connecting with clients and employers, you'll learn how to market yourself in a way that stands out and supports long-term success in beauty.

PORTFOLIO-BUILDING WORKSHOPS AND INDUSTRY INSIGHTS. With exclusive BEAUTISTA workshops and courses, you’ll build a portfolio that showcases your growth, passion, and dedication.

BEAUTISTA’S tools help you highlight the best of your work and make an impression that a simple resume never could.

JOIN A COMMUNITY OF FUTURE BEAUTY LEADERS REAL-WORLD SKILLS & CONFIDENCE TO THRIVE Employers recognize BEAUTISTA graduates as leaders in the field.

With access to top educators, mentorship, and community support, our students learn the confidence and emotional intelligence they need to thrive in a competitive industry.

YOUR JOURNEY STARTS NOW! Where the Beauty Industry Belongs

WELLA & OPI EDUC Pivot Point’s comprehensive Fundamentals curriculum, equips learners with the skills they need in the industry and life after licensure.

The synergy of exceptional education resources and LAB®, Pivot Point’s forward-thinking, user-friendly Learning Experience Platform lets you create tailored, high-quality learning experiences.

Your learning roadmap is laid out p in a way that promotes maximum re for learners and efficiency for educa

Now, Wella and OPI’s product knowledge catalogs are available on LAB to seamlessly integrate with Fundamentals licensure content. The result? Greater impact and improved outcomes.

WHAT’S INCLUDED IN WELLA’S CATALOG?

• Nine catalogs broken down into individual lessons for a more flexible structure (plus an Educator Resources catalog) • Styling techniques from four industry-leading product lines, including: • EIMI • Sebastian • GHD • Nioxin • Catalogs seamlessly integrate with licensure content, Fundamentals: Cosmetology

WHAT’S INCLUDED IN OPI’S CATALOG? • Four individual courses (plus an Educator Resources course), including: • Service Essentials • Lacquer Systems • Acrylic Systems • Gel Systems • OPI Certification elevates your student’s marketability with certification from an industry leader

Sample learning p recommended po within licensure c

Lesson objectives clarify learner purpose and outcome.

Lesson details provide educators with estimated completion time.

Direct downloads for learners conveniently located within the lesson.

CATION ON LAB®

perfectly etention ators.

paths offer ositioning curriculum.

LEARN MORE

Interactive activities reinforce concepts and create momentum for confident learners.

Student Performs feature confirms lesson objectives were met and provide students flexibility to complete workshops at home.

847-866-0500 PIVOT-POINT.COM

5 Reasons Meevo is the Perfect Software for Beauty and Wellness Schools 1. ADVANCED REPORTING Effortlessly keep track of student progress, schedules, tasks, and performance through Meevo’s innovative and customizable industry-leading reports that display student and teacher metrics in real time, separately from other roles.

2. SEPARATE STUDENT & TEACHER PROFILES Create individual role profiles so schools can quickly plan daily activities for both students and teachers, and even assign instructors as service or product transaction overseers.

3. CUSTOMIZABLE SECURITY SETTINGS Tailor security settings to your school’s specific needs: Control which reports are accessible to students and allow individual students to only view their personal appointment book within Meevo rather than the entire business’ book.

4. TIME CLOCK Easily keep track of student hours with Meevo’s Time Clock and automate punching in and punching out, while staying in accordance with local, state, and federal regulations and laws.

5. TRAINING & EDUCATION RESOURCES Gain access to numerous training and educational resources for both students and schools with Meevo Academy’s intuitive learning platform, software certification courses, monthly webinars, and on-demand training materials and videos.

Teach Your Students the Business Side of Beauty with Meevo Meevo empowers thousands of beauty and wellness schools across the country with high quality training, education and industry-leading solutions that boost efficiency, simplify task management, and help prepare students for life after school.

KEY FEATURES FOR STUDENTS AND TEACHERS Ability to set unit-based goals Time Clock and Work Activity management

“The education team at MSI offers a world-class, pre-launch

Advanced customizable reporting

process that includes online tutorials, a real-time help desk, and

Personalized Smart Center dashboards

on-site custom training—and the post-launch support is just as

Top 10 monthly services insights

amazing and effective. Their team’s enthusiasm, knowledge, and can-do attitude made our transition to Meevo a huge success.

The best part is that it keeps getting better!”

— Adam Broderick Salon & Spa

User-Defined Fields and Field Labels IP restrictions to limit offsite student access Visit Note Templates for grading Employee Templates and Promotions

MEEVO.COM | (973) 402-9500

SCHOLARSHIPS over $500k in tuition awarded each year!

MENTORSHIP connect with a pro who has been there!

ADVANCED EDUCATION the key to success is to never stop learning!

ENTREPRENEURIAL RESOURCES grants and guidance to bring big ideas to life!

AWARENESS making beauty and wellness a first-choice career!

FIND YOUR RESOURCES

beautychangeslives

beautychangeslives.org

knowbeautysecrets knowbeautysecrets.org #knowbeautysecrets The KNOW BEAUTY SECRETS campaign is challenging perceptions about careers in beauty and wellness .

If you’ve dreamed about a career in beauty and wellness, this is your opportunity to learn the stories and secrets of industry professionals.

We know our careers are limitless, so whether you’re a fellow pro or interested in joining our industry, it's time to ...

JOIN THE MOVEMENT

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