Tech-Exec Interview Process Guide

INTERVIEW P R O C E S S G U I D E

A B O U T T E C H E X E C

THE DIGITAL MEDIA PLATFORM FOR TECHNOLOGY LEADERS AS A TECHNOLOGY LEADER’S GO-TO RESOURCE, WE BRING YOU THE LATEST TRENDS, INSIGHTS, AND SUCCESS STORIES FROM THE FOREFRONT OF TECHNOLOGY INNOVATION AND DIGITALISATION. OUR IN-DEPTH INTERVIEWS AND EXPERT ANALYSIS SHED LIGHT ON THE GROUNDBREAKING TECHNOLOGIES, STRATEGIES, AND IDEAS SHAPING OUR FUTURE.

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BOOK YOUR INTERVIEW Our Production department will reach out over email to schedule a convenient day and time in your diary for the interview with a senior member of our Content team.

YOUR INTERVIEW You can expect a relaxed discussion on key themes and topics approved before the call. Specific questions can be prepped in advance as well, but all our best interviews go off-topic and result in a personal story that reflects the human element of leadership and technology management.

PHOTOGRAPHY Need some fresh PR shots? No problem, we can take care of that. Depending on your location and the availability of our in-house team there may be a need for us to cover cost, or images may be sourced from your own media library.

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P R O C E S S DESIGN Taken in-house and expertly crafted into a 10-12 digital spread, with your logo and accompanying hi-res images.

Your interview will look as good as it reads.

DRAFT STAGE Nothing is published without your approval or before you have had sufficient time to review the copy and make changes. We can work with your PR/Comms team on changes to ensure everyone is happy before we go live.

IT’S LIVE Published digitally via our online magazine, archived on our website, promoted across social channels and reproduced into a digital brochure for your own ongoing PR/Marketing efforts - The Tech-Exec ‘exec interview series’ is the one-stop shop to share your story with our network and your peers.

I N T E R V I E W C A M P A I G N Interview in our Digital Magazine

Social media campaign NETWORK

AUDIENCE

450K+

25,549 FOLLOWERS Followers, Connections and Contributors

Published online at www.tech-execmagazine.com Optional Video Interview

Personalised Digital Interview Brochure (Print Optional)

Available on all devices

DESIGNATION

DEVICE

CXO - 24% V-LEVEL - 19% SENIOR MANAGEMENT - 17%

DESKTOP - 78% MOBILE - 22%

P A R T N E R SPONSORSHIP Partner Sponsorship: Our interview campaigns are delivered entirely free based on invitations sent to your strategic partners and most valued vendors, offering them exclusive sponsorship positions in and around your content.

Benefits: With zero impact on your own marketing budget, the Partner Sponsorship model provides a no-obligation opportunity for key strategic partners, vendors and/or suppliers to showcase their brand, products, services, and expertise to your story with a sponsored advertising campaign.

Impact: Involving your partners ensures your project reaches a wider audience.

We encourage each sponsor to take the branded posts we provide post-publication and share them across their own company pages to promote the content, encourage engagement, and drive the conversation.

Fact: 8 out of 10 companies use digital and social media as a part of their overall marketing and PR strategy. 83% of companies promote their business online, and 97% of these companies use LinkedIn. The opportunity to align their message and promote their services in line with your success story will be well received, regardless of their decision to participate in this opportunity.

SPONSORSHIP P A C K A G E S Your partners will be given the choice between three sponsorship packages to choose from, with something to suit every budget.

SILVER

GOLD

PLATINUM

£2,995 / $3,995

£4,995 / $6,495

£6,995 / $8,995

INCLUDES

INCLUDES

INCLUDES

HALF PAGE ADVERT

SINGLE PAGE ADVERT

DOUBLE PAGE ADVERT

in magazine interview

in magazine interview

in magazine interview

MPU WEB ADVERT

HPU WEB ADVERT

BILLBOARD WEB ADVERT

SOCIAL MEDIA

SOCIAL MEDIA

SOCIAL MEDIA

1 co-branded social posts

2 co-branded social posts

3 co-branded social posts

on interview website page

on interview website page

on interview website page

DIAMOND

£9,995 / $12,495 INCLUDES

DOUBLE PAGE ADVERT in magazine interview

BILLBOARD WEB ADVERT on interview website page

DOUBLE PAGE CASE STUDY in magazine interview

SOCIAL MEDIA

DIGITAL BROCHURE

3 co-branded social posts

promoting your partnership

P A R T N E R SPONSORSHIP The opportunity for mission-critical Technology Suppliers/Vendors and preferred Partners such as HR, Finance or Consultants to advertise allows us to keep the interview series free for our contributors and interviewees whilst keeping the lights on at Tech-Exec HQ.

FIVETRAN HAS ENJOYED WORKING WITH JAMES AND THE TECH-EXEC TEAM, ADVERTISING AND SPONSORING SEVERAL OF THEIR DATA LEADER INTERVIEW SERIES TO GREAT SUCCESS FOR BOTH PARTIES. OUR PARTNERSHIP ENABLES US TO PROMOTE OUR BRAND, PRODUCTS AND SERVICES VIA THEIR CHANNELS. WE HAVE RECENTLY EXPANDED ON THIS PARTNERSHIP, SPONSORING THEIR DATA LEADER AWARDS AND INSIGHT NEWSLETTER. THEIR DESIGN TEAM IS ALSO A JOY TO WORK WITH. THEY ARE INCREDIBLY KNOWLEDGEABLE ABOUT WORKING WITH BIG-NAME BRANDS AND SUPPORTING IN THE CREATIVE PROCESS OF DESIGNING ADVERTS AND BUILDING CAMPAIGNS. I WOULD HIGHLY RECOMMEND WORKING WITH THEM IF YOU GET THE OPPORTUNITY. BRENDAN FINNEGAN, SENIOR MARKETING MANAGER UK & IRELAND FIVETRAN

TECHNOLOGY BUSINESS LEADERSHIP INNOVATION

www.tech-execmagazine.com

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D O N ’ T W A N T T O I N V I T E P A R T N E R S ?

Our exclusive interview package puts you in complete control of the main feature article for that particular issue. From a front-page photoshoot to a 12-page article, web hosting, video content and social media promotion.

£14,995 / $19,995 WHAT’S INCLUDED Lead Article

Front Page Feature

Social Media Promotion

Get in touch to learn more...

Web Hosting

B R A N D S W E H AV

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GARY DONNELY CULINA GROUP

“The finished article was received very well, looked fantastic, and perfectly delivered on our story around IT implementation at Culina Group. I look forward to working with them again in the future”

EFFIE KILMER MICROSOFT

“It was such a treat working with the Tech-Exec team!

They helped to showcase the key similarities between my personal work and moving large enterprises to the cloud.”

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LEE FULMER UBS

“I’ve worked with James on his Tech-Exec publication and found him engaging, knowledgeable and well connected across the industry. The connection with peers in the technology and data space has been fantastic, as has the exposure I have gained from working with Tech-Exec”

WENDY REDSHAW NATWEST GROUP

“It was a pleasure to collaborate with such passionate and talented media professionals. James and the team ensured the process was professional and flexible.

The team were brilliant in cocreating content, facilitating sponsorship conversations, and ensuring the essence of our organisation’s Purpose was properly represented”

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W H Y W O R K W I T H U S ?

SHARE YOUR STORY.

PROMOTE PARTNERS.

Share your journey with your peers, your network, and future employers!

Every interview is carefully crafted to promote your experience, career path, and business journey so far.

Promote current partnerships via our Sponsorship model, and use the interview to your advantage to attract new business relationships and investments.

From seasoned vendors to cool start-ups, finance and funding, and leveraging the knowledge of the right consultants.

SPOTLIGHT. With a specific focus on the here and now, let us showcase your story’s impact on the overall business strategy and performance.

Share with Senior Management, the Board, and Internal Stakeholders to highlight the journey so far, spotlight key achievements, and set out future plans and goals.

TALENT. Recruitment, skills, training and talent acquisition is a continuous leadership

challenge. Use your interview to shout about why new talent should join your team.

BOOST YOUR TEAM. We know there’s no ‘I’ in team, and every leader we interview has a fantastic team behind them and a great team story to share.

Highlight the part they’ve played and share the interview internally with every level of your organisation to promote this part of the success story around the people that really matter.

A great internal PR tool!

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While the interview process is straightforward and we handle all parts of the production from start to finish, we find that a few common questions pop up during the initial planning stage whilst you are making a final decision to work with us.

The answers below should cover everything you need, but drop us a line if you have any other questions or concerns.

INTERVIEW PROCESS. Our executive interviews are underpinned by an in-depth and wide-ranging telephone conversation between you and our editor.

This should be a two-way discussion built around the questions already provided (see below), but also any topics you’re keen to discuss as the conversation unfolds.

We like to allow one hour to give you the time needed, and we’ll take care of recording and transcribing the conversation.

INTERVIEW QUESTIONS. Following an initial chat or a separate discussion with a senior member of the editorial team, you’ll be provided with 10-15 questions that act as key talking points and prompt the interview conversation. Any input or feedback on these questions is always gratefully received prior to interview.

TIMINGS. As mentioned in the interview process information above, we like to allow one hour for the interview and, apart from the approval process, we don’t ask for too much more of your time. The overall production

time frame ranges from 4-6 weeks depending on where we are in the cycle when first agreeing your project, and how quickly we receive responses from the partners in terms of their own inclusions.

IMAGERY. To compliment the editorial and to allow us to produce the report to our high standards, we do ask for a range of hi-res images to be provided, including logos and your brand guidelines.

If, for any reason, you cannot supply images to the required standard or we feel that you could benefit from a choice of fresh images, we can arrange an onsite photographer (region dependant) and/or advice on how to capture the best possible images using a smartphone or digital camera.

APPROVAL. The executive interview is a collaborative project between you and us. With that in mind, you will always be sent a first draft of the proposed article to make any edits, changes or additions required. We ask that an edited and approved version of the article is returned to our team within three working

days of you receiving the initial draft – please send imagery as specified above in the same email(s).

We work to a strict monthly production schedule for our magazines. Within this cycle, the latest we will provide you with your first draft for editing is two weeks before publication date. In this instance, we would ask that the edited version and images are returned within the agreed time frame.

MORE QUESTIONS? At TECH-EXEC we believe in the power of storytelling to create exceptional content for our readers. We pride ourselves on delivering our projects to the highest editorial and design standards, and look forward to becoming your media partner of choice. If you have any questions about the executive interview series, or any of our other products and services, please don’t hesitate to contact us at: enquiries@stroudandclarke.com

FOR MORE INFORMATION GET IN TOUCH WITH US AT; ENQUIRIES@STROUDANDCLARKE.COM

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