REVERIE
There are spaces that hold us like a dream. Where time dissolves, light softens, and beauty lingers long after we’ve left.
This is Reverie
A canvas of seasons, a stage for memory, a dreamscape where every step becomes part of the story.
A Journey Through Japan
Our design team traveled to Japan to learn about the country’s rich traditions, heritage, culture and craft.
Inspired by the profound importance of nature in Japanese culture and a deep appreciation for traditional craft, Reverie evokes the seasons in a painterly style, translated through a modern and textural lens.
A Story of Seasons
Divided into four seasonal movements: Spring Bloom, Summer Lake, Autumn Wind, and Winter Storm, each design story is told through layered tactility and tonal nuance. Designed to capture the fleeting beauty of each season, balancing impermanence with lasting design.
The Reverie Custom Collection offers a variety of constructions, each with its own design possibilities. Every piece is fully customizable, transforming hospitality spaces into immersive, emotive environments.
ColorCraft Pro
Inspired by the ephemeral beauty of the seasons and the delicate transparency of Japanese ink drawings, each pattern is abstract, expressive, and emotionally resonant.
Attributes
• Blend up to 16 different colors from our EcoSolution Q® Nylon pom box.
• Create painterly effects and soft tonal transitions with remarkable clarity.
• Design in 100% cut pile or integrate multi-level loop details
CUSTOM PATTERNS
Spring Bloom
petals drift in breeze carpet of vibrant laughter spring sighs underfoot
72 in x 144 in | 1.83 m x 3.66 m
CO178
144 in x 144 in | 3.66 m x 3.66 m
available as Axminster: AXF102242
Carried by the wind, soft as memory.
Reverie and Bask come together to create a beautifully cohesive foundation. Soft texture meets refined finish, all from one trusted source.
MEETING ROOM
RR101841
*Patterns have been altered to illustrate customization capabilities.
RN101843
CORRIDOR
ELEVATOR LOBBY
BASK 24 x 48 (CT60K) IN MORNING (00114)
LOBBY RF101842
ELEVATOR LOBBY
RR8101844
Summer Lake
dragonflies hover silver wings skimming warm streams mid‑ summer hums soft
CUSTOM PATTERN RR101845 AND BASK 24X48 (CT60K) IN AFTERNOON (00115)
72 in x 144 in | 1.83 m x 3.66 m
CO178
144 in x 144 in | 3.66 m x 3.66 m
*Also available as Axminster: AXF102243
CO178
Where water glimmers and time dissolves
BALLROOM RR101845
PREFUNCTION
RF101846
CONFERENCE ROOM
RN101847
Reverie’s layered patterns pair seamlessly with Branching Out resilient offering a versatile solution ideal for hospitality environments.
CONFERENCE ROOM
BRANCHING OUT 4309V IN TRAVERSE OAK 56760
*Patterns have been altered to illustrate customization capabilities.
Autumn Wind
leaves burn deep crimson light filters through golden haze autumn breathes on earth
CUSTOM PATTERN RR101848 AND BASK 24X48 (CT60K) IN AFTERNOON (00115)
72 in x 144 in | 1.83 m x 3.66 m
144 in x 144 in | 3.66 m x 3.66 m
available as Axminster: AXF102244
CUSTOM
(4309V) IN RAVINE OAK (56730)
A golden hush. A moment suspended.
Reverie patterns are designed to work together in harmony, shifting in scale, color, and texture to create layered, expressive environments.
PREFUNCTION RF101849
ELEVATOR LOBBY
RR101851
CORRIDOR RN101850
ELEVATOR LOBBY
BRANCHING OUT 4309V IN PINECONE OAK 56720
*Patterns have been altered to illustrate customization capabilities.
Winter Storm
a hush before ice then thunder under the sky the storm sings in snow
CUSTOM PATTERN RR101852 AND BASK 24X48 (CT60K) IN AFTERNOON (00115)
144 in x 192 in | 3.66 m x 4.88 m
CO280
C
CL579
F
CL806
72 in x 120 in | 1.83 m x 3.048 m
CC511
CL842
5513D
5509D
CO280
CL579
CL806
144 in x 144 in | 3.66 m x 3.66 m
*Also available as Axminster: AXF102245
CC511
CL842
5513D
5509D
CO280
CL579
DOOR DROP RR101852
Our carpet to fit capabilities mean you’re not limited to pattern scale or repeat. The StudioOne custom design team will help you adapt your designs to blend and flow seamlessly with any space.
RN101854
*Patterns have been altered to illustrate customization capabilities.
CORRIDOR
Custom Shaped Rugs
Go beyond standard formats, bringing artistry, intention, and storytelling to the floor.
Attributes
• Customize shape and available edge options
• This capability is available for all custom projects* allowing designers to craft environments that feel both personal and expressive
*Custom minimums apply
Tailor Tuft
Drawing inspiration from organic seasonal elements and the intricate embellishments of sashiko stitching, each design in the collection is a layered expression of nature’s transitions.
Attributes
• Precise control over pile height, texture, and detail in up to four colors
• Richly dimensional surfaces that elevate the tactile experience.
• Ideal for hospitality guest rooms and public spaces seeking both performance and artistry.
144 in x 144 in | 3.66 m x 3.66 m
144 in x 144 in | 3.66 m x 3.66 m
HF101871
144 in x 144 in | 3.66 m x 3.66 m
CL842 5513D B
CL546
144 in x 144 in | 3.66 m x 3.66 m
Multituft
Inspired by the shifting tones of nature, each pattern features soft ombré color transitions allowing the carpet to harmonize effortlessly with a wide range of finishes and moods.
These designs coordinate seamlessly with the public space patterns in Reverie, creating a cohesive visual language across the property.
Attributes
• Offers a plush, textural foundation ideal for guest room environments.
• Brings a cost-effective and subtle sophistication to private spaces.
72 in x 72 in | 1.83 m x 1.83 m
CM882
CL842
CL579
CL806
CO280
Complete Flooring Solutions
In the world of hospitality, art is not framed, it is felt. It greets guests before a word is spoken. It moves with light, mood, and time. Reverie becomes a living medium, layered with story, intention, and atmosphere.
Together with our full portfolio of product solutions, including hardwood, carpet tile, resilient, porcelain, and ceramic, designers can create cohesive, high-performing spaces from the ground up.
TRIBUTE 3X8 (CT78K) IN HERITAGE (00423)
AND TRIBUTE 3X8 3D (CT80K) IN HERITAGE (00423)
LEFT: CUSTOM PATTERN AF5483
MIDDLE:
RIGHT: PIVOT (PVC-FREE
EXPLORE
Easily customize color for your project, and explore additional patterns to use along with Reverie in your space. Experiment with Foundry at foundry.shawhospitality.com
Samples sized to show all colorways together, not all to scale. See each product page for specific measurements.
BROCHURE
FROST
GLADE NIMBUS
High End + Imaginative
$$$$-$$$$$
Majority cut pile, large color capability, multi level texture, plush and defined. Reverie includes 14 custom ColorCraft Pro patterns available as broadloom, corridors, and rugs.
APPLICATIONS:
Public space, rugs, high-end guest rooms + suites
YARN COUNT / COLOR COUNT: Up to 16 colors
OZ WEIGHT: 10 x 10 (38 oz), 11 x 11 (43 oz), 12 x 12 (48 oz)
PRODUCT TYPE: Broadloom + Rugs
CONSTRUCTION: Tufted All Cut or Cut + Loop, Max. 40% Loop
PROJECTS: Full Service
MINIMUMS:
12’–0” width — 200 yd2 (167 m2)
13’–6” width — 200 yd2 (167 m2)
15’–0” width — 200 yd2 (167 m2)
Luxurious + Durable
$$$$-$$$$$
Detail oriented, blended elements, large color capability. Reverie includes four custom Axminster patterns available as broadloom.
YARN COUNT / COLOR COUNT: Up to 16 colors
OZ WEIGHT:
7 row, 8 row, 9 row, 10 row, 11 row, 12 row
PRODUCT TYPE: Broadloom + Rugs
CONSTRUCTION: Woven Cut Pile
PROJECTS: Full Service
MINIMUMS:
APPLICATIONS:
Public space or rugs in high-end guestrooms + suites
12’ width — 360 yd2 (301 m2) 13’–2” width — 360 yd2 (301 m2)
Tailor Tuft
Elegant + Precise
$$$-$$$$
Sculpted visuals with bold shapes, simplistic palettes and dramatic pile heights. Reverie includes four custom Tailor Tuft patterns available as broadloom.
APPLICATIONS:
Public space, rugs, high-end guest rooms + suites
YARN COUNT / COLOR COUNT:
Up to 4 colors
OZ WEIGHT:
32 oz rooms
36 oz public space
PRODUCT TYPE:
Broadloom, Rugs, Tile
CONSTRUCTION:
Multi-Level Tufted Maximum 50% shear Option for All Loop
PROJECTS:
Full Service
MINIMUMS:
12’–0” width — 500 yd2 (418 m2)
13’–6” width — 1,000 yd2 (836 m2)
15’–0” width — 1,500 yd2 (1254 m2) Tile 500 yd2 (418 m2)
Broadloom patterns: 50yd2 per pattern can be combined for a total yardage of 500yd2 (418m2) or more.
All patterns must use the same yarn bank in the same positions and must be creel aligned.
Tile patterns: 100yd2 per pattern can be combined for a total yardage of 500yd2 (418m2) or more.
All patterns must use the same yarn bank in the same positions and must be creel aligned. HF101873
HF101872
Steady + Subtle
$-$$
Linear, textural and subtle. Reverie includes two custom Multituft patterns available as broadloom.
YARN COUNT / COLOR COUNT:
2–3 colors typical
OZ WEIGHT:
32 oz for guest rooms
36 oz for public space
PRODUCT TYPE :
Broadloom, Rugs, Tile
CONSTRUCTION:
Multi-Level Tufted
Maximum 50% shear
PROJECTS:
APPLICATIONS:
Public space, rugs, guest rooms, suites + back of house
Select Service or Full Service
MINIMUMS:
12’–0” width — 500 yd2 (418 m2)
13’–6” width — 1,000 yd2 (836 m2)
15’–0” width — 1,500 yd2 (1254 m2)
Tile 500 yd2 (418 m2)
People Together, Planet Forever™
is our promise.
Neutral
is
Not
Enough is our call to action.
We are one planet. We cannot afford to be neutral. We must make changes and take action together. We are design optimists.
MATERIAL HEALTH
Together, we design and manufacture products to optimize human environments.
Indoor Air Quality
People spend 90% of their time indoors, making these environments critical to our wellbeing. These products are Green Label Plus (GLP) Certified, meeting the California Department of Public Health (CDPH) indoor air quality standards for low-emitting products.
Responsible Design
Shaw Industries is committed to assessing our materials - to know as much about our product materiality, care and end-of-use, and to seek third-party certification.
Cradle to Cradle Design
Reverie styles are designed according to the principles of the Cradle to Cradle Certified Product Standard.
CIRCULAR ECONOMY
Together, we practice a closed-loop approach to sustainability.
We Want it Back
At the end of its useful life, we can reclaim Reverie broadloom as we do any soft surface products. Since 2006, Shaw has reclaimed and recycled nearly 1 billion pounds of post consumer carpet reducing landfill waste.
CARBON IMPACT
Together, we are a positive force in the global effort to collectively fight climate change.
More than 50% Reduced Carbon Footprint
As a result of Shaw's investment to help reduce our energy and greenhouse gas impact, we have cut our scope 1 & 2 emissions by more than half since our 2010 baseline.
DIVERSITY & INCLUSION
Together, we nurture an environment where every voice and perspective can be seen & heard.
Supplier Diversity Program
We promote supplier participation that is reflective of Shaw Industries’ diverse customer base and local community. We believe having a strong network of partners is strategic for bringing more innovation to our businesses and opening new markets for growth.
