Fredië - Artist Profile & Debut Release Showcase

AKA JARED SANDHY

M U LT I - G E N R E A R T I S T - P O P | E L E C T R O N I C | H I P H O P | S O U L | P O P R O C K

ARTIST PORTFOLIO

R E P R E S E NT I N G T H E S O U N D O F I N D I A N P O P TO T H E G L O B E

EXPERIENCE ABOUT ARTIST

ABOUT ARTIST An award-winning drummer, multi-instrumentalist, and music producer, is a formidable force in the global music industry. Celebrated for his virtuoso drumming style and dynamic production work, he was voted No. 7 on the prestigious list of Asia’s Top Drummers. His versatile talent spans international touring, studio recording, and global music education.

On the international stage, has toured extensively across the United States, Nashville, and the UK, collaborating with renowned artists such as Day of Reckoning, Pete RG, Rusty Cooley, Michael Angelo Batio, Dave Giles and many more. He has shared the stage as direct tour support for legendary heavyweights including Iron Maiden, Meshuggah, Mr. Big, Alter Bridge, Nile, Unearth, and Darkest Hour.

Closer to home, is a celebrated figure in the Indian Indie music fraternity and a prominent fixture in the South Indian film industry. As a session drummer and coarranger, he has contributed to over 25 blockbuster movies. His signature groove and ear-candy fills can be heard on iconic Tamil soundtracks for films like Naanum Rowdy Thaan, Demonte Colony, Maaya, Game Over, and Naragasooran—most notably on hit tracks like "Thangamey" and "Maatrum Kadhale" composed by music sensation Anirudh Ravichander.

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From the upcoming Debut Album ‘Infinite Connect’

Infinite Connect is a groundbreaking, 20-track debut album by multi-hyphenate artist Fredië. Serving as a mainstream global representation of modern Indian culture, this project is a masterclass in independent artistry. Every track is entirely written, sung, produced, recorded, and instrumented by Fredië himself. The music is a mainstream global representation in the style of pop, electronic, soul, RnB, Hip Hop & Pop Rock.

Fredië celebrates this as our universal uniqueness and cultural unification through his music and lyrics with his aviator release such as ‘The Indian Head Shake’ A bold anthem centered around the globally recognized "Indian head bobble. "Reclaiming a phenomenon often met with cultural embarrassment and turning it into a symbol of pride. It celebrates the head shake as the one unspoken language that unifies a country of 122 languages and thousands of dialects across the globe, now spreading contagiously through the song across all races worldwide.

‘Baby Bomb’ a track with the sound of Hip Hop from the 2000s, speaks about empowering Indian women and shattering Eurocentric beauty standards regarding size and colour in the global fashion industry.

Music Video Concept: A vibrant narrative set during a high-fashion photoshoot, explicitly celebrating curvy, dark-skinned women who are fierce, confident, and comfortable in their own skin.

‘This Is Heaven’ an electronic dance track that speaks * A celebration of life, community, and the simple joy of doing good, focusing heavily on uplifting underprivileged children.

Music Video Concept: Shot against the breathtaking backdrop of South India’s rainforests, featuring a local community school and housing initiative to highlight real-world impact and hope.

And many more.

DEBUT ALBUM

INFINTE CONNECT

Infinite Connect is a sonic journey through diverse perspectives and raw human emotions. It celebrates our universal uniqueness, bringing global audiences under one roof while proudly elevating "brown skin" culture and breaking longstanding stereotypes. While primarily written in English, the lyrics seamlessly incorporate local slang and lingos from Tamil, Malayalam, Hindi, Punjabi, and Kannada, creating a sense of tasteful familiarity and authentic cultural identity.

release strategy & target audience

S E L L I N G P O I N T: A R A R E , E N T I R E LY S E L F - PR O D U C E D 2 0 -T R AC K L P T H AT B A L A N C E S M A S S I VE CO M M E R C I A L A PPE A L WI T H PR O F O U N D C U LTU R A L A DVO CACY.

T H E PR I N T M E D I A CA M PA I G N F O R T H E R E L E A S E WI L L B E E XE C UT E D BY A L E A D I N G , M A I N ST R E A M PR AG E N CY T H AT M A N AG E S CO R P O R AT E , P O L I T I CA L A F FA I R S & CO M M U N I CAT I O N S F O R M U LT I - B I L L I O N - D O L L A R R E A L E STAT E E M PI R E S , H E A LT H O R G A N I Z AT I O N S A N D T H E B E N G A LU R U I N T E R N AT I O N A L A I R P O RT. T H E R O L LO UT WI L L F E ATU R E A H I G H - I M PAC T M E D I A B L I T Z AC R O S S PR E M I U M L I F E ST YL E A N D E N T E RTA I N M E N T PR E S S .

DEBUT ALBUM

INFINTE CONNECT

PR I M A RY D E M O G R A PH I C S : G LO B A L S O UT H A S I A N D I A S P O R A , FA N S O F C R O S S OVE R G LO B A L M U S I C , A N D AU D I E N C E S O F M A I N ST R E A M P O P/ R & B / E L E C T R O N I C I N T H E WO R L D.

DEBUT ALBUM

INFINTE CONNECT

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