System Contract News - May 2025

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The Future of the Pro AV Industry Is in Good Hands

AVNETWORK.COM

MAY 2025

16 Executive Q&A Matt O'Bryan celebrates 95 years of KLA Laboratories.

30 Conference Rooms Brad Hintze talks “hybrid permanence.”

34 Viewpoint

16

30

34

Nyere Hollingsworth shares how to use AI in the office.

YOUR INSIDER BUSINESS RESOURCE FOR MORE THAN 30 YEARS

The Future of the Pro AV Industry Is in Good Hands

AVNETWORK.COM

MAY 2025

16 Executive Q&A Matt O'Bryan celebrates 95 years of KLA Laboratories.

30 Conference Rooms Brad Hintze talks “hybrid permanence.”

34 Viewpoint

16

30

34

Nyere Hollingsworth shares how to use AI in the office.

CONTENTS 18

The Nine This group of younger professionals is setting the tone

for Pro AV’s next generation.

26 People 16 Executive Q&A

30 How to Deal with 'Hybrid Permanence'

KLA Laboratories president and CEO Matt O’Bryan

Today's offices require more connected spaces and an

shares stories from the company’s 95-year history.

improved experience for remote workers.

By Mark J. Pescatore

By Brad Hintze

Technology

Viewpoint

26 Gentlemen, Start Your Officiating

34 If You Build It, Will They Come?

NASCAR Production has unveiled a Remote Race

Learn how to leverage AI for a smoother return to

Control Room for the 2025, featuring a 32-foot

office, as well as enhanced collaboration and human

Samsung The Wall microLED display.

connection.

By Wayne Cavadi

By Nyere Hollingsworth

28 Capturing the Content ‘Explosion’

Departments 4 SYSTEMS CHECK 6 NEWS 14 NEWSMAKERS 32 NEW PRODUCTS

Podcasting is driving microphone sales to the masses.

So, what are most important considerations for these content creators?

By James Careless

28

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avnetwork.com // May 2025 // SCN

3

SYSTEMS CHECK

Digital Signage Continues to Thrive

MARK J. PESCATORE Content Director

I

f you’re a regular reader of the AVIXA Report in SCN, you know the Pro AV industry is growing—but not like it did in recent years. Following pandemic-related declines, the industry recovered very quickly. One might even say growth was explosive. Today, that

growth has stabilized.

While there might not be fireworks, Pro AV is still expected to remain higher than the

EMAIL

mark.pescatore@futurenet.com

U.S. gross domestic product. “It’s still growth, we’re in a true growth mode,” affirmed Sean Wargo, VP of market insight at AVIXA. “We’re growing better than the economies in which we exist.”

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When you drill down specifically into digital signage, it’s growing faster than other solution areas within the Pro AV industry. It’s also one of the largest solution areas, too.

But digital signage hasn’t exactly had the smoothest ride in recent years. Yes, there was rapid growth in 2021 and 2022, but there was a significant slowdown in 2023, and it slowed down even more in 2024. Wargo attributed this mostly to the drop in display prices that

LINKEDIN linkedin.com/company/ systems-contractor-news

resulted from a rapid increase in display supply—but with potentially more stability in pricing, he expects a market correction this year.

Based on AVIXA estimates, you can expect the digital signage market to grow to $44.2 billion this year and continue to grow in 2026. Part of that growth will include projection (remember, digital signage isn’t limited to LED displays) that will be used for everything

X x.com/scnmag

from live events to projection mapping. Also, some older digital signage displays are being replaced by new technology, such as dvLED, which will drive more growth.

There are plenty of potential public-facing areas where digital signage can be beneficial to customers, visitors, and even employees. Digital signage installs run the gambit, from wayfinding to digital out-of-home advertising to digital menu boards (yes, AVIXA includes them in its digital signage numbers). According to Wargo, “The opportunity is thinking about digital signage as points of delivery in public settings to communicate and convey information to all manners of audience.”

Retail and hospitality will continue to lead the digital signage success story. Digital menu boards found in quick-serve restaurants create a bit of a blur between the two markets, but Wargo said they remain a key driver.

Another market showing promise is transportation, with facilities investing more in digital signage for wayfinding as well as enticing travelers to enjoy a meal (see the display to the left that encouraged me to have an overpriced dinner on my way to ISE earlier this year).

However, the digital signage market is about more than the display. As Wargo explained, the potential for the content management system component of the digital signage workflow is huge. Pick your flavor, on-site or cloud-based—CMS could see almost 30% growth.

avnetwork.com MAY 2025 VOL. 32 NO. 5 CONTENT

Content Director Mark J. Pescatore, Ph.D. mark.pescatore@futurenet.com Senior Content Manager Wayne Cavadi Contributors James Careless, Jennifer Guhl, Peter Hansen, Brad Hintze, Nyere Hollingsworth Art Editors Rob Crossland, Sam Richwood Production Managers Nicole Schilling, Heather Tatrow A DV E R T I S I N G S A L E S

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Also, look for managed services to grow significantly as well. Wargo said the “bang and hang” installation possibilities are not where the opportunities end. From servicing equipment to creating content, he said integrators should look beyond the initial install and offer add-on services to create recurring revenue streams.

Another area that warrants some attention is interactivity. Companies Transportation facilities such as New Jersey’s Newark Liberty International Airport are investing in digital signage.

like Navori Labs are already using AI to track audiences and deliver personalized content in retail environments. It’s not alone. The use of data being captured at the point of customer interaction and the response to that data with personalization used to be the stuff of science fiction.

Now, it’s a compelling use case.

Yes, Wargo acknowledged that there must be a sensitivity to privacy, but it’s been shown that shoppers will share private information if it results in something that is relevant and useful. While AVIXA hasn’t quantified interactivity in its forecasts (yet), there’s no doubt that personalized digital signage experiences will continue to gather momentum in retail and other markets. In other words, watch this space. After all, it's watching you.

4

SCN // May 2025 // avnetwork.com

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NEWS

Absen opened an Experience Center in Manhattan in late March.

Absen Opens New Experience Center

I

n late March, Absen opened its New York Experi-

Avidex Acquires Visual Commands

G

lobal AV integrator Avidex has acquired Visual Commands, a technology-driven AV programming and design consultant known

for its expertise in custom programming and design, control system coding, automation, and remote monitoring service solutions. The acquisition strengthens Avidex’s position in the AV industry by bringing expanded capabilities, deeper technical expertise, and a shared commitment to client success.

With a trusted partnership spanning more than two

ence Center, where AV professionals can explore

decades, Visual Commands and Avidex have spent the

the company’s latest LED display technology.

last five years collaborating to develop and implement

Located in Manhattan, the 2,694-square-foot

Avidex Assure, a remote monitoring and managed

facility offers hands-on product demonstrations,

services platform.

technical training, and industry collaboration opportunities.

As part of this transition, Monty Champoux,

Shawn Orm (left), Justin Edgerly, Keith Conrad, and Alan Barber stand outside Switch Video’s headquarters in Castaic, CA.

3G Productions Acquires Switch Video

O

ver the past two decades, West Coast-based 3G Productions has steadily grown its live event production services and systems

integration businesses. Bolstering the company’s

president of Visual Commands, will join Avidex as CTO,

strategic plans to diversify its client base and further

The Experience Center showcases Absen's most

where he will lead technology strategy and innovation

develop into a national brand, 3G Productions has

advanced dvLED solutions, designed for applications

across Avidex’s portfolio. The entire Visual Commands

purchased the assets of Switch Video, a provider of

in corporate, retail, live events, broadcast, and virtual

team has seamlessly transitioned to Avidex, ensuring

video rental services for the film/television, corpo-

production. It will also highlight innovations from

uninterrupted service and expertise for their existing

rate/tradeshow, and live event and touring industries.

technology partners—including Yealink, TSI Touch,

clients while gaining access to Avidex’s resources,

Rocket Alumni Solutions, Haivision, B-Tech AV

including its national help desk.

Mounts, tvONE and Green Hippo, and Brompton

3G assumed ownership of Switch Video’s operations in both Castaic, CA and Atlanta, rebranding

“Joining forces with Avidex allows us to scale our

them as 3G Productions facilities. Switch’s leadership

Technology—to enhance the visitor experience by

capabilities and continue to deliver outside the box,

team—including industry veterans Alan Barber, Justin

demonstrating real-world applications of integrated

specialized programming and platforms to clients

Edgerly, and Shawn Orm—will remain with 3G will be

LED display solutions.

while enhancing our service offerings,” said

tasked with leading the business development of the

Strategically positioned just blocks from Penn

Champoux. “In my new role as

company’s new vertical markets.

Station and Times Square, the facility offers a

CTO, I’m eager to drive

convenient and immersive space for AV professionals

forward-thinking strategies

very well into 3G’s culture as our ‘people first’

and end users. “As the demand for high-performance

and solutions to push the

organization continues to expand,” said Keith Conrad,

LED display solutions continues to grow, the Absen

boundaries of what’s possible in

CEO, 3G Productions. “This acquisition represents a

New York Experience Center will serve as a vital

AV technology and continue

significant step forward in our commitment to grow

resource for industry professionals to explore our

delivering exceptional

into a national full-service production company with a

experiences to our clients.”

deep and diversified client base.”

latest innovations,” said James Liu, president, Absen.

Monty Champoux

“Switch’s talented team of industry experts fits

Shure Scores Victory Against Product Counterfeiting Network

S

hure collaborated with two other interna-

launched simultaneous raids against the targets,

activities,” said Eric McAlpine, VP and chief legal

tional audio equipment brands to address

seizing counterfeit products at several locations in

officer, Shure. “Shure has been in business for 100

a network in China engaged in the large-

August 2023. The PSB investigation found more than

years and we want our customers to experience the

scale manufacture and export of counterfeit

$1.7 million in sales of counterfeit products from

quality of a genuine Shure product.”

products, including microphones, headphones, and

various international brands, including nearly

amplifiers.

$900,000 of counterfeit Shure products.

In May 2023, Shure received information about a

The case concluded in December 2024 with seven

network of nine entities in China exporting

suspects sentenced to imprisonment ranging from

counterfeit audio equipment to Southeast Asia. The

two to more than four years and fines totaling $1.1

network operated more than 80 separate online

million. Shure and one other participating brand also

stores selling to customers in five countries. (Shure

concluded settlement agreements with the suspects

recommends customers only purchase Shure

for considerable compensation.

products through authorized retailers.)

China’s police force in the province, the Guangdong Province Public Security Bureau (PSB),

6

SCN // May 2025 // avnetwork.com

“Counterfeit products hurt everyone, including customers and authorized retailers, and we will continue to protect our brand from these illegal

Raids by the Guangdong Province Public Security Bureau seized counterfeit audio products.

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NEWS

SCN Announces 2025 Stellar Service Awards

T

he Pro AV industry is loaded with awards. But there’s something special about the SCN Stellar Service Awards. They recognize excellent

• “I enjoyed the course. There were many things I

insights designed to support AV professionals at every

considered basic before taking the course, but

stage of system design and integration. From

after taking the course I learned that I was

AutoCAD, Visio, and Revit libraries to detailed A&E

service as well as the manufacturers, distributors, and

misinformed. I will carry over this information to

specifications, block diagrams, and panel drawings,

integrators that provide it. Once again, we received

my workplace and be able to explain to my peers

Extron provides the technical documentation needed

thousands of votes across eight award categories from

the correct way of doing things and most impor-

to streamline project planning and execution. Beyond

tantly why it must be done this way.” A.G.

documentation, Extron Insiders gain access to an

you, our readers—thank you for taking part. And now, here are this year’s providers of exceptional service.

• “I thought this course was great. I found that

extensive video library, featuring how-to guides,

although I already had a good bit of knowledge on

out-of-the-box demonstrations, and educational

sound systems, the course really helped fill in some

technology insights to help users configure and deploy

Platinum: Sennheiser Control Cockpit

gaps. The material was clear cut and framed in a way

AV systems efficiently. Insiders also benefit from

Sennheiser’s Control Cockpit is the trusted software

that just made sense. I will gladly recommend this

direct access to configuration tools, firmware

tool for seamless audio management, empowering

course to others in the field.” C.N.

downloads, and repair services.

Best Design Services/Tools

integrators and IT teams to turn ambitious UC concepts

Gold: QSC Q-SYS Control and UCI Training Series

Gold: Exertis Almo The E4 Experience

into reality. The centralized software provides

Silver: Crestron Electronics Crestron Technical

Silver: Shure User Guides

effortless control, monitoring, and maintenance for

Institute

entire microphone ecosystems, including Sennheiser’s

Best Tech Support

EW-DX4, SpeechLine, and TeamConnect products.

Best Project Management Tools

Offering a real-time, browser-based interface

Platinum: XTEN-AV

Matrox Video’s technical support isn’t just a help

accessible from any device, it ensures complete

XTEN-AV’s cloud-based software lets users

desk—it’s an extension of the company’s product

visibility over all network-enabled devices,

complete their AV designs, create proposals, and

development team. Support specialists are deeply

streamlining even the most complex AV installations.

manage projects and tasks on a single platform. This

embedded in Matrox Video’s software and hardware

Advanced features such as global system statistics,

makes the XTEN-AV a single source of truth for all

workflows, ensuring unparalleled knowledge and

instant notifications, and remote configuration enable

kinds of project, design, and sales data—easily

assistance. Unlike traditional call centers, its team

users to manage setups with ease at any scale,

accessible and completely human and machine

actively participates in product design, bug triaging,

including multicampus deployments. With powerful

agnostic. A built-in diagramming tool, X-DRAW,

and product review meetings, allowing them to

search and filter functions, intuitive device grouping,

offers users patented drawing automation with

address issues at the root level. With team members

and real-time status updates, Control Cockpit reduces

AV-specific capabilities. Users can also use

boasting more than 15 years of extensive experience

downtime and simplifies troubleshooting—enhancing

corrective AI to identify and rectify incorrect

in the Pro AV industry, Matrox Video continues to

efficiency for corporate boardrooms, higher education,

connections. X-VRSE, the VR platform, lets users

assist customers with products that have been in the

and large venue installations.

design their AV rooms on a VR platform and visualize

field for decades. Beyond troubleshooting, Matrox

Gold: Draper Managed Services

them. And with the newest launch, X-Pro, users can

Video acts as the voice of the customer, relaying

Silver: L-Acoustics Milan Manager

manage tasks and create events, facilitated by robust

real-world insights to our development teams to

analytics and a review page, offering performance

drive continuous product improvement.

Best Online Shopping Experience

Platinum: Matrox Video

metrics, milestone tracking, and actionable insights

Gold: Shure Customer Experience Team

Platinum: BZBGEAR

for smarter project management.

Silver: PTZOptics Tech Support

BZBGEAR combines an intuitive, feature-rich platform

Gold: ProjX360

with excellent customer support. Its website is

Silver: D-Tools

designed to provide AV professionals and broadcasters a

Best Value-Added Services Platinum: Shure Wireless Workbench and

seamless shopping experience to find the right gear.

Best Sales Operation

Through advanced search filters, detailed product

Platinum: Extron

Shure’s Wireless Workbench (WWB) and ShureCloud

pages, and real-time inventory updates, customers can

When customers call Extron, there is an actual,

provide value-added services to Shure’s product

quickly locate their ideal needs. A product comparison

experienced person to answer and assist with any

portfolio, ensuring seamless wireless management

tool helps make informed decisions, while pristine

product question or issue. The company’s Sales Support

and remote device control. WBB offers real-time

images, product videos, and downloadable spec sheets

Team is international, so expert advice is never far,

frequency coordination, monitoring, and control,

and manuals offer complete transparency. The

wherever in the world customers may be. Whether

enabling audio professionals to manage complex RF

BZBGEAR online shopping experience enables users to

getting need advice in selecting the right AV solution,

environments—all at no extra cost. With advanced

discover solutions tailored to their needs. An interactive

assistance in addressing technical issues, or placing an

scanning and interference detection, WBB maximizes

BZBGEAR Configurator provides step-by-step guidance

order, Extron delivers timely, reliable, and professional

spectrum efficiency. ShureCloud enhances the Shure

for selecting compatible devices, streamlining system

help along the way.

ecosystem by enabling secure, cloud-based device

design, and customers benefit from live chat support

Gold: Sound Productions Pro Audio, Video, and

management and firmware updates. Users can

where knowledgeable AV experts assist in real time.

Lighting Sales

remotely monitor system performance, ensuring

Silver: Listen Technologies Sales Operations Team

optimal operation without the need for on-site

Best Online Training

ShureCloud

troubleshooting. This remote capability enhances

Platinum: SynAudCon Online Audio Training

Best Supporting Content

For more than 50 years, SynAudCon has been teaching

Platinum: Extron

Gold: Exertis Almo LinkLab Professional Services

audio practitioners and professionals. Here is some

Extron Insiders can access a comprehensive library of

Silver: Epson America Expert Support Team

feedback from course graduates:

exclusive tools, training materials, and product

—Projectors

8

SCN // May 2025 // avnetwork.com

workflow flexibility and efficiency.

NEWS

NAB 2025: Tariffs, Convergence, and the AI Killer App?

By Mark J. Pescatore

A

There were almost 1,100 exhibitors and 55,000 registered attendees at the 2025 NAB Show.

likely feeling. “Tariffs are concerning,” he said, “but

hybrid service at the show. Designed to improve

as concerning is the lack of clarity and what it all

meeting accessibility for local governments,

means.” Pliant has some U.S. manufacturing but also

MediaScribe combines a hardware interface with

ccording to show officials, the 2025 NAB

relies on manufacturing in Korea and China. So, what’s

cloud-based AI services to convert speech into text,

Show, which relinquished the Las Vegas

included—are we talking components or finished

which can be displayed as closed captions on cable

Convention Center on April 9, attracted

products or both? And, most importantly, what will

channels, open captions for in-room displays, and

the impact of tariffs be on customers?

mobile captions on personal devices. It supports

55,000 registered attendees from 160 countries.

About a quarter of attendees came from outside the

real-time translations in dozens of languages, and

United States and more than half of participants

Convergence Continues

registered for the show for the first time. Across the

Convergence remains a driving trend within the Pro AV

exhibit hall, which was open April 6-9, there were

and broadcast verticals, with technology solutions

almost 1,100 exhibitors, including 125 first timers.

flowing back and forth between the two industries. For

translation solution. AI is the starting point for the

allows users to create a custom vocabulary to help with challenging names and locations.

3Play Media unveiled Dubbing, its customizable

Overall, attendance numbers were lower than in

example, Drew Buttress, senior product manager for

service; 3Play Media couples it with human correction,

2023 and 2024 but higher than 2022, when the show

Sony, sees corporate and educational environments

so it’s not a real-time solution. But it’s still more

returned after a two-year, pandemic-induced hiatus.

wanting broadcast-quality cameras. Meanwhile, some

affordable than traditional translation with human

Continuing renovations to the LVCC forced the show to

of the virtual production technology that was

transcribers, and it supports multiple languages and

be spread across the West, North, and South Halls, so

demonstrated on the show floor has its roots in Pro AV.

dialects. The company is targeting high-end media

attendees definitely got their steps. Here are a few of the highlights from the show for the Pro AV crowd.

Tariff Talk

“It’s really where we live at the moment,”

and elearning, among other verticals. “This is possible

explained Chris Merrill, director of product

because AI voices are so good,” explained Lily Bond,

management for Panasonic Connect. About half of

chief growth officer for 3Play Media.

product development is coming from outside the

Dylan Porter, VP of marketing and partnerships for

While maybe not a dark cloud over what was an

broadcast environment, he added, and content creation

AI-Media, agreed that AI voice technology has

active, upbeat show, tariffs were certainly a nasty

expectations continue to move toward replicating the

“skyrocketed” in a very short time. AI-Media is

patch of gloom hanging out by nearby Red Rock

quality of content being produced for television. “We

focused on helping broadcasters and other content

Canyon, a system that could bring lingering storms or

get to make that easier to accomplish,” he noted.

creators break the language barrier and increase their

dissipate with little more than a soft spring shower.

“True convergence is here and it’s happening,” said

reach with LEXI Voice, its new AI voice translation

Unfortunately, not even the best meteorologist can

Kevin Henneman, president of KMH Integration. He

technology. Built on the company’s flagship LEXI

predict with any certainty where this business

thinks the IPMX AVoIP standard is key to the

captioning solution, it provides AI voice translations

weather pattern will go.

convergence of the two industries. “It truly will blend

that sound natural—and delivers those translations

and create a true interoperability between Pro AV and

with very low latency for live events. “Voice is a natural

broadcast,” he predicted.

extension of what we’re already doing,” he added.

It’s the topic where everyone wants clarity and nobody has it. Some companies I approached wouldn’t talk about tariffs on the record—and with the

In other words, expect to see the line between Pro

Does this mean real-time AI translation is the

instability swirling around the topic I don’t blame

AV and broadcast continue to be blurred, stepped over,

elusive AI “killer app” we’ve all been looking for? I’m

them. I mean, President Trump imposed tariffs on

and generally ignored for the foreseeable future.

not ready to make that declaration, but the technology

April 2 and the stock market tanked. On the last day of the show, he announced a pause on most tariffs, and

AI Voice Translation

that news delivered one of the best days in stock

Last year, Bill Bennett at ENCO Systems gave me a

market history. Then, while many of us were traveling

demo of SPECai. He filled in a few data points in a GUI

back home, the stock market dropped again.

and within a few seconds the system spit out a couple

Basically, companies are tracking what’s

of scripts for radio commercials. Pretty cool. But then

happening in the market (or some variation on that

the system produced radio-ready spots of those

theme). Fair enough.

scripts using an AI voiceover that didn’t sound, well,

Like most Pro AV manufacturers, Audinate is trying

Apparently, large language models (LLMs) got

announcements. The company’s conscious decision to

really good over the past year. As a result, several other

emphasize software-based solutions during the

companies exhibiting at the 2025 NAB Show were

pandemic to avoid supply chain issues has certainly

showcasing their own AI-powered solutions for live

helped. According to Josh Rush, chief marketing officer,

captions as well as audio translations with voices that

in the first half of Audinate’s fiscal year, the company

sound more like human talent.

Gary Rosen, VP of sales for Pliant Technologies, put to voice what many in the Pro AV industry are

10

SCN // May 2025 // avnetwork.com

as well as content monetization in markets.

like an AI voiceover. Very cool.

to navigate its manufacturing efforts based on tariff

shipped more software units than hardware units.

is certainly making significant strides for accessibility

“Translation is riding the coattails of the AI revolution,” declared Ray Tiley, CTO of Tightrope Media Systems, which showcased its new MediaScribe

AI-Media’s Dylan Porter (right) provided SCN’s Mark J. Pescatore with a demo of the new AI-powered LEXI Voice translation solution.

NEWS

Microsoft’s Amanda Stewart discussed how GenAI is transforming modern workplaces at the NY Metro E4 Experience.

The NY Metro E4 Experience included a busy exhibit hall.

Exertis Almo Highlights GenAI, Unveils LinkLab at NY Metro E4 Experience

By Jennifer Guhl

She noted that it took the internet seven years to reach 100 million users, while ChatGPT achieved that milestone in just two months. People are quickly adopting

T

GenAI to remove low to no-value tasks from their daily work, enabling them to he NY Metro E4 Experience, the second E4 from Exertis Almo in 2025,

concentrate on higher-impact contributions.

took place on April 2 at the Teaneck Marriott in Teaneck, NJ, following its

However, a change in mindset will be necessary for a more significant

kickoff event in Dallas in March. Now in its 16th year, the one-day events

adoption of generative AI. “Just because you give every household a treadmill

unite Exertis Almo resellers, integrators, consultants, and end users for pro-

doesn’t mean we’re going to cure heart disease,” she added. Access might be the

grams filled with informative sessions and hands-on experiences featuring the

first step, but fostering engagement and support across your departments is

latest industry solutions from major vendors as well as niche vendors.

equally important.

One of the major announcements from the event was the rebranding of Exertis

Stewart mentioned that Microsoft has effectively encouraged employees to go

Almo’s well-established services portfolio to LinkLab, which provides a

beyond seeing AI simply as a search engine and to recognize it as a tool for

comprehensive range of services, tools, and support that can be tailored to a

automation, content creation, and summarization. “I don’t even go into my

particular business and project. Services include engineering and

quicksand box anymore,” she said of her email. Instead, Copilot

drafting, design and 3D modeling, programming and

highlights her essential emails, allowing her to spend less time

commissioning, labor support, and the new Autora digital

responding to and feeling burdened by constant emails. It also

signage management platform.

aids her in prioritizing her day by extracting action items she

LinkLab can help with complex tasks that may exceed

can quickly address.

an integrator’s expertise, helping to streamline

With the success of the E4 Experience, Exertis Almo

operations and complete projects more efficiently. “We

has begun experimenting with Plug-in events in cities

came up with LinkLab as the name, link being our

beyond the E4 locations. Two Plug-ins have already

connection to the customer and the lab aspects being

taken place, and there are plans to visit Cincinnati,

that vision, that future-forward thinking,” said Cory

Denver, and Nashville in 2025.

Allen, vice president of services with Exertis Almo.

Plug-in events are designed to be less of a trade show,

Beyond the traditional services customers are using,

with more of a focus on networking. They are also hosted at

LinkLab provides an innovative experience that breaks the

nontraditional venues, such as the recent event in Atlanta,

conventional services mold. Allen said it's truly a safe space

which took place at a brewery and attracted 65 attendees.

for exploration, with some of the best success stories coming

According to Greg O’Rourke, director of trade shows and

from customer requests. “We do a lot of experimental stuff, so it's really cool in our business to try things out,” he added.

The NY Metro E4 Experience also featured keynote speaker Amanda Stewart from Microsoft, who offered an insightful look at how generative

The Exertis Almo LinkLab team helps integrators with complex tasks.

AI, particularly Microsoft Copilot, is transforming the modern workplace. “We are in the middle of our fourth major transformation and platform shift right now into AI,” Stewart explained, acknowledging that what distinguishes this shift is “the speed at which this is happening.”

12

SCN // May 2025 // avnetwork.com

events with Exertis Almo, Plug-ins enable everyone, including individuals not near E4 Experience locations, to engage on a different scale. “It doesn't support the size of an E4," he said, "but it does support us going there and getting our sales team to network with their customers and getting their customers to network with these large

manufacturers that they would never have that opportunity to."

Exertis Almo will bring the E4 Experience to Santa Clara, CA, on Sept. 10 and Chicago on Oct. 7.

NEWS

Winning Result in March as Clouds Darken

By Peter Hansen

T

intensity of trade conflict that is heating up between

AVI-S and AVI-E tell a story of an industry growing

the United States and the rest of the world.

modestly. The growth is below historical rates but still

Tariffs (and their related uncertainty) were by far

meaningful. In wider employment news, the U.S. had

he overall economy has not been great, but

the top concern in the open-ended comments from

a good result for its March employment report.

it’s been OK in recent quarters, and the same

our response pool—and that’s with almost the entire

Payroll growth was at 228,000, well up from 117,000

could probably be said of the AV Sales Index

sampling period before President Trump’s April 2

in February.

(AVI-S), too. That’s actually an unusual combination;

tariff announcement. The massive tariffs on countries

It’s critical to note that this information is a

typically, our industry comfortably outperforms the

all around the world are a clear source of short-term

valuable metric but a lagged one. In a hypothetical

wider economy.

pain for our industry. Perhaps there is a long-term

where we enter a recession, we should expect jobs

strategy that will pay off, but for now, even though

numbers to look OK for some months before the true

this year, we would expect the AVI-S to be probably in

some have been paused or reduced at press time, they

impact of the downturn begins to show. That’s not to

the upper 50s or even 60, but it’s languished in the low

are a lingering negative that will drive prices higher in

undermine the good news in March, but rather to put

50s. That is understandable given the transitions out

the United States.

in mind as we go forward in a world where a 2025

Based on the economic signals we’ve gotten so far

of the pandemic, but it is disappointing.

However, now there’s good news: The AVI-S leapt

The AV Employment Index (AVI-E) was a clear contrast to the AVI-S in March. After running ahead of

recession looks likely.

The Pro AV Business Index report is derived from a

from 54.0 in February to 60.9 for March. This is very

the AVI-S so far this year (suggesting greater strength

monthly survey of the AVIXA Insights Community, a

welcome positivity, though we should not expect it to

than the AVI-S was indicating), the AVI-E decelerated

research community of industry members that tracks

continue. A substantial change in any direction that is

in March to 53.5. In previous months, the AVI-E was a

business trends in commercial AV. For more

unaccompanied by a clear cause usually reverts in the

reassuring counterpoint to a disappointing AVI-S;

information about joining the AVIXA Insights

following month, and that’s what we anticipate here:

now it’s a splash of cold water on an exciting AVI-S.

Community, visit www.avixa.org/AVIP.

back to mid or low 50s. That’s especially true given the

Taking the whole first quarter’s data together, the

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Peter Hansen is an economist at AVIXA.

PEOPLE NEWSMAKERS

Rep Report

ATLASIED has a new

CHRISTIE appointed SEAN JAMES

marketing, training, and driving strategic market

partnership with the

as EVP, global sales and service. In

growth. His professional career in the pro audio

LIVELLA BRAND GROUP,

this new role, James leads the sales

industry began in 1999 with Stanton Magnetics. He

a manufacturer’s

function and leads the company’s

has worked with Gibson’s Pro Audio Division and

representative based in

service organization. James, who

rose through the ranks at DAS Audio of America to

started his career as a field engineer

VP of sales and marketing.

Lenexa, KS. The collaboration will enable customers across Missouri, Iowa, Nebraska,

Sean James

servicing cinema equipment, was

and Kansas to access AtlasIED’s comprehensive

instrumental in developing support programs and

DPA MICROPHONES welcomed

range of audio and security solutions and its

relationships with many Hollywood studios as they

NICK MARIANO and VINCE

training and dedicated customer service. With a

transitioned to digital cinema. With more than 28 years

DIVINE to its U.S. sales and

focus on meeting each client’s unique needs,

of experience at Christie, James previously led the

marketing teams, respectively.

Livella brings a broad selection of technology

company’s Enterprise and Entertainment division and

Mariano will serve as the

solutions to the region.

has played a key role in driving Christie’s expansion in

regional sales manager for the

both markets.

Nick Mariano

EXERTIS ALMO announced that DRAPER has

Mid-South region, while Divine joins as content creator and

taken steps to amplify the distribution

THE CLEERLINE TECHNOLOGY

marketing admin. Mariano

partnership. The expanded alliance offers key

GROUP appointed TERRY TRUTT as

comes to DPA from Lectrosonics

benefits to Exertis Almo integrators, including

marketing specialist. Trutt brings

and now develops and executes

the sourcing of Draper’s full Pro AV portfolio of

proven expertise in marketing and

sales strategies to aid in

standard and custom mounts and structures for

project management, having

LED and LCD video wall applications, as well as

developed successful campaigns on

Vince Divine

behalf of high-profile brands such

in Texas, Oklahoma, Missouri, Iowa, Nebraska, and

pushing forth the presence of DPA Microphones and Wisycom

the complete offering of projection screens and

Terry Trutt

projector lifts. Additional Exertis Almo integrator

as the NFL, Sony Peacock, and others. Trutt also has

Kansas. Divine assists marketing manager Jarrod

advantages include streamlined procurement and

experience in graphic design, creative strategy, and

Renaud with U.S. marketing efforts from the

reduced lead times, as well as the ability for

marketing data analytics, and can provide insights into

company’s Longmont, CA office. Divine joins DPA

integrators to offer high-end, tailored AV

customer metrics to ensure that advertising strategies

from TinkerMill, a nonprofit makerspace in

solutions for corporate, education,

are properly focused and effective.

Longmont, where he served as media manager,

entertainment, and other high-profile markets.

providing a wide range of video, digital and social CYVIZ has promoted CHRIS LEWIS

media support, strategic planning, and marketing

MERSIVE TECHNOLOGIES has partnered with

to EVP and GM North America.

efforts for the brand and members alike.

DATAVISUAL MARKETING to bring Mersive’s

Lewis will oversee sales and

line of collaboration and wireless screen-sharing

operations for the region, bringing

EASTERN ACOUSTIC WORKS has

offerings to Canadian customers. DataVisual

extensive expertise in driving sales

hired MARK POSGAY as VP of

growth and operational excellence.

global sales. In this newly

PETER J. STEWART, who

created role, Posgay is

comprehensive support. The company’s national

previously served as president of

responsible for leading and

sales, business development, and inside sales

North America, serves as EVP BD,

scaling global sales teams,

support teams work together to provide

global alliances and strategy. With

Mark Posgay

personalized service, technical expertise, and

a proven track record in technology

and ensuring the organization’s sales operations

direct engagement with end users.

strategy and partnerships, Stewart

are aligned for growth. Posgay has been a part of

will lead efforts to expand Cyviz’s

the professional audio industry for over 20 years

Marketing is an AV distributor known for its technology brands, vendor training, and

Chris Lewis

global strategic alliance and

and has held multiple global sales roles with

ALLEN & HEATH has welcomed

partnership programs. TIM

companies including Sennheiser, HARMAN

mixing engineer and experienced

DELAERE has joined as North

International, Monster Cable, and MARS Music.

touring professional JAKE

America channel sales director.

HARTSFIELD as its new live sound

Leveraging more than 25 years of

GENELEC has expanded its

and touring manager. Known for

AV industry experience, DeLaere

international installed sound

his work with artists such as Carly

will spearhead efforts to grow

team with the appointment of

Rae Jepsen and Vulfpeck, Hartsfield

Tim DeLaere

Cyviz’s channel sales with

ANTHONY BERRY as sales

brings a wealth of expertise and a

consultants and integrators. The appointments are

passion for audio. Hartsfield’s

part of the company’s new strategy to significantly

predecessor in the role, MIKE

expand its channel sales by deepening collaboration

BANGS, has been promoted to

with AV consultants, integrators, and manufacturers.

Peter J. Stewart

Jake Hartsfield

building strategic partnerships,

support engineer and ANDREW GLASMACHER as U.S. sales Anthony Berry

manager. In these newly created roles, Berry is

senior manager of live sound and

responsible for helping to

touring, a new position with focus on

DARRIN YOUNG has joined

develop the Genelec Installed

high level market development for

DBTECHNOLOGIES USA as the

Sound brand globally, while

touring customers and oversight of Allen & Heath

new director of sales for North

Glasmacher supports

training curricula. In their new roles, Hartsfield and

America. Young brings a wealth

Bangs will both be instrumental in the expansion and

of expertise and a fresh

Andrew Glasmacher

delivery of Allen & Heath University, the company’s

perspective to his new role, with

States to develop and cultivate new business

a proven track record in sales,

relationships and accounts.

Mike Bangs

comprehensive in-person and online training program.

14

SCN // May 2025 // avnetwork.com

Darrin Young

contractors, consultants, and architects across the United

NEWSMAKERS PEOPLE The KMH INTEGRATION team is

experience in accounting,

working closely with dealers,

expanding with the addition of

finance, and international trade

integrators, and production

DON SPERLING, who will lead the

and strategy at manufacturing

companies across Washington,

company’s growing creative

and high-tech organizations.

Oregon, California, Nevada,

services division as SVP of

Listen Technologies has also

Arizona, Colorado, Utah,

promoted KASEY KAUMANS to

broadcast and digital engagement.

Don Sperling

Sperling was previously SVP and

Kasey Kaumans

market development manager.

Montana, and Hawaii. Espinosa Brian Espinosa

brings more than two decades of

executive producer for the New York Giants, where he

In this new role, Kaumans continues to foster the

experience in the professional audio industry to his

continually re-invented the team’s in-house content

company’s partnerships with the consultant and end

new role.

and production workflows, creating dynamic gameday

user communities and identifies growth

and branded content to enhance the fan experience.

opportunities for Listen Technologies in adjacent

SOUND CONTROL

markets. Most recently, he was regional sales

TECHNOLOGIES has appointed

manager for the East Coast.

JACKIE FREIBERGER as Western

LECTROSONICS has hired JONATHAN VON RENTZELL as

Jonathan von Rentzell

regional sales manager,

Central U.S. regional sales and

LYNX TECHNIK has appointed

technical manager. Von Rentzell

DR. MARKUS MOTZKO as head of

plays a vital role across 19 states:

production and administration.

Jackie Freiberger

North Dakota, South Dakota,

Motzko has extensive experience

States. Freiberger, a seasoned AV professional, brings

Wyoming, Nebraska, Colorado,

in production processes,

extensive experience in sales, manufacturing, and

manufacturing optimization, and

distribution across both U.S. and international

technical leadership, with a

markets. In her new role, she is focused on driving

Utah, Kansas, Oklahoma, New Mexico, Texas,

expanding the sales team to further support resellers and end users across the Western United

Arkansas, Louisiana, Indianna, Iowa, Missouri,

Markus Motzko

Minnesota, Wisconsin, Illinois, and Michigan. His

strong background in the semiconductor and medical

sales growth, strengthening partnerships, and

activities include presenting Lectrosonics products to

technology industries. Before joining LYNX Technik,

expanding SCT’s presence in the Western region.

rep firms, dealers, and systems integrators, as well as

he played a key role at Littelfuse-IXYS Semiconductor

existing and potential customers. Recently, he was also

in Germany. In his new role, Motzko is responsible for

Founder of Neutral Human and a

the sole U.S. representative for Dotterel Technologies.

improving production efficiency, managing supply

thought leader in the AV

chain operations, and overseeing administrative

industry, SARAH COX joins the

functions at LYNX Technik.

STAGE PRECISION team in the

LISTEN TECHNOLOGIES has welcomed DAVID SERPA as its

David Serpa

role of chief commercial officer.

new financial controller. In this

RCF has welcomed BRIAN ESPINOSA to the newly

role, Serpa manages accounting

created position of Western territory manager.

Sarah Cox

records, ensures compliance

Espinosa oversees sales and marketing support

and the converging nature of the industries around

with regulations, analyzes

activities across the western United States, further

us, Cox will focus on driving SP’s commercial

financial data, and oversees

strengthening RCF’s presence in the region. His

direction as well as overseeing brand, marketing, and

responsibilities include managing key product lines,

customer experience strategies.

accounting operations. Serpa has extensive

Meyer Sound Announces Strategic Organizational Changes MEYER SOUND has announced strategic organizational changes aimed at better aligning the company’s strengths and reinforcing its leadership structure. The company is broadening the responsibilities of principal department heads to harmonize its operations across multiple regions. To that end, SVP JOHN MCMAHON now oversees R&D and operations in addition to sales and marketing, while key Meyer Sound regional leaders will assume expanded responsibilities. AMY LULEY has been named senior director sales, Americas. In her newly expanded role, she oversees technical services in addition to sales for the Americas. WOLFGANG LEUTE, managing director, Europe, will now also serve as senior director sales, EMEA/APAC. In his expanded role, he oversees technical services for the EMEA and APAC regions.

And ROLAND MORCOM is now sales manager, Europe, and oversees Meyer Sound’s distribution networks in the region.

From left: John Mcmahon, Amy Luley, Wolfgang Leute, and Roland Morcom

avnetwork.com // May 2025 // SCN

15

With her years of experience in commercial strategy, marketing,

PEOPLE EXECUTIVE Q&A

From Retail Radios to Enterprise Clients

Matt O’Bryan

KLA Laboratories Celebrates 95 Years, Stays Focused on Innovative Solutions

with my country-rock band, The Wrenfields.

Position: President and CEO Company: KLA Laboratories Overtime: One of my personal passions is playing guitar, songwriting, singing, and performing regionally

By Mark J. Pescatore SCN: How is KLA celebrating its 95th anniversary?

imperative to us to have solid expertise in both

MO: We held a company-wide open house that included

disciplines and “speak” both languages. We assist in

SCN: How has the business grown since you took

all employees and many retirees of the company. We

bringing the two departments together by providing

over?

opened our Technical Engineering Center in Dearborn,

training and advising on how best to integrate the

Matt O’Bryan: I have been president and CEO of KLA

MI, for a party with live entertainment and performances

systems together in a holistic manner. Often, we will be

since 2002. KLA has always been known for our large-

from various musicians within KLA. We also recognized

providing both the AV and IT solutions at a client site,

scale AV capabilities, and when I took over, I knew I

team members with over 30 years of service and gifted

which streamlines the project and provides the best

wanted to grow and expand our service offerings. Since

them with custom Shinola watches.

experience for the end user.

the early 2000s, we have expanded to include a wide range of IT network/wireless services, including design,

SCN: How important have managed services become

configuration, deployment, and monitoring and

for KLA?

maintenance for all our solutions. We have created new

MO: KLA has many clients where our relationship dates

divisions within KLA which has expanded and reinforced

back several decades, so we play a role as a valued partner

our reputation as a leader in technology integration.

and essentially an extension of their team. Managed

Today, we have a team of over 300 employees in six

services are essential for the day-to-day support of our

offices in the United States, Canada, and Mexico.

client’s systems. It gives us extra insight into the health and operation of those systems and gives the client peace

SCN: How has KLA evolved since its early days?

of mind that their systems are operating at optimum

MO: KLA was established in 1929 as a retail store selling

levels. Providing managed services ensures that

and repairing radios, public address systems,

expansions, upgrades, and new installations are

microphones, speakers, and rental audio systems. Our

deployed correctly and deliver the best value for the

early projects included installations at Ford Motor

client. Managed services also provide a great training

Company and Detroit Tiger Stadium. We also provided temporary audio systems for War Bond drives in

opportunity to grow our entry-level team into expanded KLA’s retail store in 1939.

downtown Detroit during WWII, which drew hundreds of thousands of attendees.

roles, as we can provide career pathing for those who are new to the AV and IT industries.

SCN: What are some of the coolest projects your company has completed recently?

SCN: What new initiatives are we likely to see from

expand and opened nine retail locations throughout

MO: Since the 1950s, KLA has a valued partnership with

your company?

Michigan. When hi-fi became popular in the 1950s, we

the Detroit Lions and to this day we provide on-site

SCN: KLA is headquartered in the Midwest, but our reach

were a leader in hi-fi systems. We sold audio equipment

support for all events at Ford Field, including NFL game

is throughout North America. We are growing and

to Barry Gordy as he began Motown Studios, which was

days. Over the past few years, KLA has installed a new

expanding our Audio Visual Technologies group

located walking distance from KLA’s Woodward Avenue

stadium sound system and updated broadcast cabling

nationally to include the recent opening of our office in

location in Detroit.

(including coaxial, triaxial, fiber optic cabling, and

Irvine, CA, to further support the KLA office in Las Vegas.

Once my father joined the company, KLA began to

SMPTE) to meet broadcast requirements for FOX, CBS,

We have seen exponential growth in the AV space out

our headquarters to Dearborn to better serve our large

In 1973, we closed our retail operations and moved

and ESPN. We also installed the fiber and copper

west, with projects at Crypto.com Arena, Pepperdine

enterprise clients. We’ve always aimed to deliver

backbone cabling to support systems, including IPTV,

University, and OCVIBE. We are also opening brick-and-

innovative solutions for our clients, and that is still at the

point of sale systems, and smart displays.

mortar offices in Mexico and Canada. We have always

forefront of our business 95 years later.

In addition to the AV work we do at Ford Field, we’ve

provided our services in these countries, but opening

designed and deployed the entire Cisco network,

offices in these markets will provide better regional/

SCN: What prompted your father, James “Pat”

including over 2,000 Wi-Fi access points, to provide

in-market support for our clients.

O’Bryan, to take over KLA in the 1960s?

wireless coverage and capacity for the 65,000 fans

MO: My father started at KLA in 1947. When he

attending Lions games. We also designed, installed, and

SCN: What’s the next big thing for Pro AV?

interviewed for a position in sales, he met the original

commissioned the neutral host 5G cellular distributed

MO: We really think AI is going to be a game-changer in

founders of KLA and loved the vision and culture of the

antenna system (DAS) throughout Ford Field.

all systems and specifically in meeting/conference room

company. He came home from the interview and told my

spaces. The capabilities and features—for example,

mom that day he wanted to own the company—17 years

SCN: Since your company handles both AV and IT

filtering out noise, real-time transcription, and

later, he made that dream come true. He started

projects, you’re the expert: How can organizations get

translation—will not only aid in the deployment of these

purchasing stock in the company in the 1950s and

these two different departments to work together?

systems, but provide additional capabilities and an

acquired a controlling interest in 1964.

MO: With the convergence of AV and IT, it became

enhanced user experience.

16

SCN // May 2025 // avnetwork.com

What does the future of Pro AV hold? A good indicator is The Nine. Every year, SCN celebrates a select group of younger professionals who are setting the tone for the industry’s next generation. This year, we shine the spotlight on leaders making a difference in engineering, product development and marketing, business development and sales, service, training, virtual production, and operations.

GETTY IMAGES

Cory Allen

Title: Vice President of Services Company: Exertis Almo Location: Cincinnati, OH

and positivity—fueling both visionary strategy and

Overtime: He loves playing hockey, working on cars, watching Formula racing, and

impactful day-to-day execution,” said Dan Smith,

savoring a good cigar. But above all, he cherishes spending time with his wife and

EVP of Exertis Almo. “On a personal note, Cory’s

daughter. He also swam with sharks miles out in the open ocean off the coast of Oahu.

sense of humor is refreshing, and he definitely has the best hair in the business!”

Why You Need to Know Him:

new hire training program without guaranteeing a

Allen also feels fortunate to be working with one

Driven and ambitious, Cory Allen is not comfortable

role at the end. However, he was offered a full-time

of the hardest-working teams in the business, and is

just standing still and never settles for good enough.

position on the first day of the two-week program,

most proud of their energy and commitment to

He always strives to push through, no matter what’s

and his career in sales was off.

delivering top-notch results for their customers. “The

in the way, and constantly looks for ways to level up

After working in various sales and management

and adjust his approach. “Roadblocks don’t throw

roles at C2G, he was eventually approached regarding

way I see it, any recognition I get is really just a reflection of their effort and passion,” he said. “I’m

me off—they’re just the next challenge to figure

an opportunity with Almo Pro AV, a client he had

just the lucky one who gets to lead them.”

out,” he added.

engaged with since the launch of its Pro AV division.

After 20 years in the industry, the incredible

Allen recalled a day when he worked as a part-

While having drinks with Steve Stacy, VP of the

people he has led and met along the way have truly

time warehouse associate for C2G, a brand of Legrand,

Midwest, Allen was interviewed for a position and

been his favorite part of working in this field. He even

and noticed the sales team gathered in the conference

apparently accepted the offer.

mentions that those in the AV industry are a bit

room receiving chair massages. He was taking a break

“I say ‘apparently’ because I didn’t quite

unconventional, but he means that in the best

from the 103-degree warehouse, where he had just

remember agreeing, but when Steve reminded me the

finished unloading two 40-foot containers. “I

next morning, I told him, ‘If you say I did, then I

“We’re basically a bunch of misfits who

couldn’t help but think If anyone deserves a massage,

did,’” he recalled. “I’m a man of my word. I’m in.”

somehow made commercial AV our own,” Allen

it’s us sweating it out in the back,” he added. That’s

Ten years later, he feels grateful and fortunate to be a

added. “The uniqueness of each person makes the

where his desire to move into sales started.

part of it all.

collective that much more fascinating, and

After a few more years in the warehouse, the

“From a professional standpoint, Cory brings a

company president allowed him to participate in the

dynamic blend of competence, confidence, courtesy,

18

SCN // May 2025 // avnetwork.com

possible way.

honestly, I wouldn’t have it any other way.”

By Jennifer Guhl

BUSINESS THE NINE

Travis Cawthorne

His close work with customers provides valuable insights to the product development teams,

Title: Director of Product and Training Company: Kramer Location: Charlotte, NC

positioning him as a bridge between the two.

Overtime: He loves smoking meats and takes great pride in preparing brisket, ribs, or

“Travis is helping to shape the future of our

pulled pork for family and friends. “They say once you hit your thirties, most guys have to

products and training. His enthusiasm for

decide whether they’re going to get into smoking meat or World War history,” he explained. “I chose to smoke meat.”

education, and how deeply he understands the needs of our customers, is inspiring,” said Amit

Why You Need to Know Him:

recognition, especially early in my career,” said

Acikovsky, president, Americas Kramer Electronics.

Travis Cawthorne is deeply passionate about

Cawthorne. “My dad has always been a great role

“He’s a real asset, not just to Kramer, but to the

education, training, and product development,

model, and his experience and guidance have been

entire AV community.”

which are his primary focuses in his current role. As

invaluable to me.”

he advances in his career, he hopes to continue

After this unofficial start in the industry, he

Cawthorne’s early start in the industry provided him with a unique combination of technical

bridging the gap between technology and real-world

officially began his AV career with Kramer. He spent

expertise and customer-focused thinking. “Because

user needs, ensuring that AV solutions remain

nearly five years as a field sales engineer,

I started in AV so early and have worked across sales,

intuitive, powerful, and effective.

collaborating with sales teams, dealers, and end

engineering, and product development, I not only

users to design AV systems. Following that, he

understand the technology but also how integrators,

long as he can remember, which is understandable

worked as a regional brand sales manager for Vaddio

consultants, and end users interact with it,” he said.

since both of his parents were in the industry. His

and Luxul within Legrand | AV before transitioning

He also emphasizes continuous learning, enabling

dad worked with manufacturers, including Sony,

into a solutions engineering role.

him to stay ahead of the curve while experimenting

AV has been a part of Cawthorne’s life for as

Panasonic, and Kramer, while his mom worked in

These experiences guided him to his return to

broadcast AV at Sony. “Most people stumble into

Kramer and current role as the director of products

Pro AV,” said Cawthorne. “My path was very

and training, where he collaborates closely with

insights, he emphasized that, in addition to

intentional.”

customers, incorporating their feedback to help shape

ongoing education and relationship management,

future product offerings. “Training and education

mastering time management can be one of the most

and his reputation in the field helped pave the way

aren’t just about teaching people how to use

critical skills, particularly early in your career. “It’s

for him when he started out. “I would meet

products—they’re about empowering them to design

about being able to give the right attention where

customers and integrators, and they’d often ask,

better systems, solve problems more efficiently, and

it’s needed and being flexible enough to pivot when

‘Are you related to Kent?’ It was nice to have that

drive better outcomes,” Cawthorne added.

necessary,” he said. By Jennifer Guhl

His dad instilled in him a focus on relationships,

Holly Clausen

with and experiencing new technologies.

Just as his father and mother passed on great

of, including our dedicated lab space in Chicago and our bi-weekly Innovation Accelerator

Title: Senior Design Engineer Company: AVI-SPL Location: Seattle, WA

company-wide call, one of our more exciting

Overtime: She spent significant time collaging during the pandemic, and creating art

focuses as a team is our ability to review new and

has become a source of stress relief for her. She has also dedicated more time to

emerging products,” she said. “This brings me

running and recently trained for and completed her first half marathon.

Why You Need to Know Her: As a senior design engineer at AVI-SPL within its

great joy because we understand that our feedback empowers the entire industry, not just AVI-SPL,

classroom with their AV challenges.

This experience helped her secure her first job

and I feel lucky to be part of a team that advances our industry as a whole.”

Product and Solutions Group (PSG), Holly Clausen is

out of college as a service technician at CompView, a

PSG engineering manager Jeremy T. Vierck said

responsible for creating and managing all AVI-SPL

small AV integration company located in Portland,

Clausen instantly stood out when he interviewed her

reference designs. However, she notes that a large

OR. She subsequently returned to OSU full-time as

for her current role due to the advanced level at which

team collaborates to bring these designs to life.

an equipment systems specialist before joining her

she communicates, which he commented was quite

current employer, AVI-SPL, in 2019. Before she

rare within the AV engineering community. “Holly’s

honor to see how many people both inside and

arrived at AVI-SPL, she obtained her Limited Energy

well-balanced and high-level IQ and EQ allow her to

outside of AVI-SPL come together to review, provide

Class B license in Oregon, which she considers a

confidently think and work outside of the expected

feedback, and add to the overall value of these

crucial foundation for her work as an AV engineer.

capabilities of a typical engineer,” he said.

designs,” she explained. She views herself as a

Starting her career with AVI-SPL as a project

“While I take the lead on these projects, it is an

Clausen’s colleague at PSG, Adam Stanton, often

person who strives to understand all facets of life,

engineer, she appreciated the company’s support for

says, “The job we will hold in five years does not

and she finds this approach reflected in various

her education in integration through training and

exist yet,” and she wholeheartedly agrees. She has

ways throughout her engineering career.

hands-on experience with high-profile clients.

always appreciated how the industry is continually

Clausen remembered her fortunate start in the

“Working for AVI-SPL for the past [almost] six

evolving, enabling her to grow and develop

industry when Don De Mello hired her during her

years has been the most formative period of my

alongside it. “In the future, I hope to continue to

freshman year at Oregon State University, a position

career,” she said. This led to her recent promotion to

advance technology and create a positive culture at

she maintained throughout college. She worked at

senior design engineer for PSG, making her the only

AVI-SPL, much like the one I was able to experience

the AV helpdesk, spending countless hours saying,

design engineer on the team.

at OSU, full of laughter and learning,” she added.

“Helpdesk, this is Holly,” assisting professors in the

20

SCN // May 2025 // avnetwork.com

“While PSG has many great aspects to be proud

By Jennifer Guhl

BUSINESS THE NINE

Daniel Gish

Title: Electrical Engineer Company: HME Location: San Diego Overtime: He is an avid reader, photographer, and trail runner enjoying the beautiful

make huge strides, showing significant improvements that have plagued two-channel, two-wire intercoms for decades.

“People like to be connected,” Gish said. “And that’s the audio world. Being able to improve upon

views of his hometown San Diego.

existing and time-tested technology that Charlie has

Why You Need to Know Him:

into this realm where I am now, it was natural, and it

invented or has been around for decades—to be able

He knows the ins and outs of audio, a knowledge that

was something that I already knew I loved,” Gish

to address the long lasting problems that have

began with a childhood of audio curiosity.

said. “All those things, like the tinkering, the interest

plagued that stuff, to be able to appeal to the market

in audio, and the electronic circuits all came together

in all facets from your more accessible systems to

into a career.”

your higher end systems—you have to be able to

Pro AV or bust. That is one way to look at the young and promising career of Daniel Gish. But don’t let his youth fool you, as inexperience it is not. Gish is

Of course, entering the Pro AV world and finding

improve what’s been time-trusted and true, and just

connected to the past in Pro AV—whether it is his

out your mentor is Charlie Butten certainly helps.

bring more reliable connection to more people in the

father’s engineering prowess, grandfather’s

“He really instilled the love for [the profession] even

audio world.”

photography know-how, or mentoring by SCN Hall of

more and taught me a lot more than I ever could have

Famer Charlie Butten.

dreamed about the audio world,” Gish said of his

he has ever worked for. Yes, he wears several hats,

Gish grew up on the fast track to the world of Pro

That’s what Gish does for HME, the only company

relationship with Butten. “He’s such an easy person

from engineering design work to testing to

AV. His father was an electrical engineer, so he was

to talk to. We still do talk just about every day. I love

verification. But it’s always about the audio and

exposed to that from a very young age. “I always

talking with him. I’m either learning something new

making it as enjoyable for everyone as it is for him.

tinkered,” Gish said. “I always took things apart—

or I’m hearing some crazy, ridiculous, funny story

but when I was really young, I had no idea how to put

that he’s been through.”

it back together.”

Butten invented wired analog partyline

“I always want to improve and deliver the best for the Pro AV market,” Gish explained. “I’m not afraid to look back at where we’ve been and what’s

He acknowledges his father for his technical

intercom systems, and the RS-100 analog beltpack

been around and either come up with a new solution

influence and love of engineering, but he also began

made him a legend. When something is invented in

or an improved solution. I think that’s something

mixing audio. “Nothing ever serious,” he quickly

1968, no matter how ahead of its time it may be, it

that I really value, and I think that it’s something

added, “I just enjoyed it.”

comes with downsides, whether it be in cabling,

that Charlie and I have really worked on in the few

By the time high school rolled around, he came

amplifier limitations, or other issues. Working in

years that we’ve been working together.”

across electronic circuits, and it all clicked. “Coming

tandem with the pro audio icon, Gish has helped

By Wayne Cavadi

Catherine Koutsaris

said. “It launched a totally new career path for me.”

Even though she’s not working strictly as an

Title: Product Marketing Manager Company: Matrox Video Location: Montreal

engineer, she works with engineers all the time. In

Overtime: A dual citizen of Canada and the United States, you can find her trying new

her product manager role, she played the

recipes, watching musicals, playing video games, or admiring her salt and pepper

middleman between the engineering team, sales team, marketing team, and trade show team—

shaker and rubber duck collections.

always keeping the needs of the customer top of

Why You Need to Know Her:

hate the limiting mindset of ‘we’ve always done it

mind. Plus, she gave product demos and talked

Always in style, she loves finding new ways of

this way,’” she said. “It bothers me. There’s always

directly with customers to better understand their

combining her engineering background with market

room for improvement and technology allows for

workflows so she could recommend solutions. “It’s

knowledge to present innovative solutions for her

that. Quality of life improves because we can use

a very diverse set of tasks,” she added. “That’s why

clients’ complex control room environments.

technology to make everyday things better.”

I love it. No two days are alike.” In fact, her efforts

A doctor or Mulan. If you had asked a young

Koutsaris began the current leg of her career

were acknowledged last month during an awards

Catherine Koutsaris what her career ambitions were,

journey at Matrox last month, when she was

you would have likely been told one of those two

promoted to product marketing manager. She’s

options. Instead, it turns out she’s building a career

excited for the new role, which will let her tell the

consider careers in technology and specifically the

in Pro AV utilizing her engineering skills.

story of the entire Matrox portfolio, not just one

Pro AV industry. At the end of the day, she said it’s

product, and how the products work well together.

about representation and trying to make everyone

Koutsaris earned her degree in mechanical engineering at McGill University in Montreal, but she

Like so many others, Koutsaris found herself in

ceremony at the 2025 NAB Show.

Koutsaris is also active in encouraging women to

feel included.

wasn’t that kid who was taking apart the toaster to

Pro AV by accident. She was working in the

see how it worked. She had many interests, including

aerospace industry working on software for flight

small group of women. I never really saw role

law, but decided that a degree in mechanical

simulators. “I loved it. I thought I was going to be

models that were like me,” she explained. “As my

engineering would open the most doors for her.

an aerospace queen,” she recalled.

career path evolved and as I got more involved in

“I chose to be an engineer so that I didn’t have to

Then came COVID-19. And a layoff. She learned

“When I was in engineering, we were such a

committees and networking events, I’ve enjoyed

be an engineer for long,” she offered. “Critical

Matrox was hiring and submitted her resume.

meeting brilliant, bold and inspiring women from

thinking, problem solving—you can apply that to

Koutsaris started with the company as a testing

all walks of life – proving that your own

succeed in any industry.”

engineer in 2020 and was promoted to product

uniqueness is often the key to your own success.”

manager the next year. “I ended up loving it,” she

By Mark J. Pescatore

Engineer or not, Koutsaris loves technology. “I

22

SCN // May 2025 // avnetwork.com

THE NINE BUSINESS

Xzavia Killikelly

Title: Business Development Manager, The Americas Company: Bose Professional Location: Houston, TX Overtime: He has a fascination with words, rhyming, and the artistry of hip-hop. He even recorded a couple of tracks in a studio. “Even though the

to lead, but I’m loving the process of becoming someone who is fit to lead, and I know the chance will come when the time is right,” he said.

Killikelly believes there is always something new to learn in our constantly evolving and

hip-hop career never took off, I still, to this day, have a deep love for the genre, but now I engage with music in a

advancing industry. He genuinely enjoys learning

different way, one that’s just as exciting and meaningful,” he said.

from and connecting with the individuals he

Why You Need to Know Him:

collaborates with across various industries. Plus, That experience led him to become a sales

he strives to understand what matters to them,

Xzavia Killikelly is continually discovering ways to

manager for live events at the Beverly Wilshire

their challenges, and seeks ways to help them.

harness the impact technology has on people and

Hotel, which he reflected on as a significant

“More importantly, I’m always searching for

experiences, assisting individuals in connecting,

moment in his life. “Going from being an inner-

opportunities, especially opportunities to bring

engaging, and innovating with it. “The mix of

city kid to wearing a suit in the Four Seasons in

people together,” he said.

creativity, technology, and problem solving makes

Beverly Hills was surreal,” he said. “It’s hard to put

every project unique,” he said.

into words what that experience and transition

his proudest opportunities is collaborating with

Killikelly mentioned that his entry into the

were like, but it was one of the best things that ever

professionals in his home country. This chance

industry is not much different from that of many

happened to me, and I’m grateful for everything I

arose after he attended an “Economic Development

others; it was not a planned career choice but

learned there.”

in Guyana” session at a conference. He was amazed

stemmed from his passion for giving back to the

As a first generation Guyanese-American, one of

Throughout his journey, he remained curious

to learn about his country’s growth and recognized

community. His cousin owned a live events AV

about the diverse facets of the industry, which led

a need for AV technology in the evolving economy.

company in San Diego and hosted a free movie

him to work in distribution and integration, and

Since then, he has been working with the moderator

night at the Jacobs Center. Killikelly served as the

now in business development on the manufacturing

of that session on several initiatives there.

MC for the event and assisted his cousin with

side with Bose Professional. “Each move has been a

“One of the moments I’m most proud of was

setting up and taking down the AV equipment.

stepping stone, and with each step, I’ve gained new

having the opportunity to speak with local kids at a

knowledge and skills,” he added.

camp in a village much like the one my father grew

“That was the first time I really saw the impact technology could have on a community—the way it

He hopes to apply these skills in a leadership

up in,” he said. “I encouraged them to dream big

could bring people together and create joy,” he

position one day, which he envisions as his next

because anything is possible; you just have to ask

said.

step within the industry. “I would love the chance

the right questions!” By Jennifer Guhl

Andie Mace

to customers and understanding their challenges.

That’s probably why she still has a soft spot for

Title: Senior Product Marketing Manager

SMBs, which need technology just like larger

Company: HP Location: Salt Lake City

companies but often lack the specialized knowledge

Overtime: This newlywed loves hiking, skiing, and being outdoors in general.

to properly implement it.

Products like videobars can help bridge that

Why You Need to Know Her

connection with other people. “The phenomenon of

knowledge gap and make sure smaller organizations

Andie Mace self-identifies as a geek. She grew up in a

remote/hybrid work is so special and magical,” Mace

have access to collaboration technology. As she

tech household in Fort Worth, TX, that “just loved

added. “We can do a much better job of doing things

explained, Mace helps her team focus on the “small

gadgets.”

we enjoy in our personal lives while having jobs that

techie things that have a really significant impact

fulfill us.”

and can make people’s lives better. I truly believe

Andie Mace’s work in product marketing for Poly began in July 2021. Less than a year later, the

If Mace sounds more like a social scientist and

that’s what we’re doing with the technology.”

company was acquired by HP. Initially, her focus was

less like your typical product marketing manager,

Mace calls herself part of the “in-between tech

webcams, but now Mace handles the USB videobar

that tracks. After all, her professional journey began

baby generation,” a group that had a flip phone as its

line that has models designed for everything from

in a pre-med program as an anthropology major, at

first phone and straddled the digital technologies of

huddle rooms to large conference rooms.

the University of Texas in Austin.

the past and present. It is a stark contrast to what she

But Mace is driven by more than just a love of

After college, she started in a marketing agency

calls the “true tech baby generation” that is entering

technology. A purpose-driven individual, she is a

working for small and mid-size businesses (SMBs).

the workforce. They have always been surrounded by

strong believer in the power of collaboration that’s

From there, she moved to an ecommerce software

smartphones and other technology, so they aren’t

enabled by the Pro AV industry. As she explained, we

company that also focused on SMBs. Software

impressed by “speed and feeds.” Instead, they care

all work—a lot—and technology helps people

marketing introduced her to the world of

about mental wellness in the workplace.

connect with each other. “I really believe it serves a

technology. Later, Mace realized there was another

purpose,” she said. “Connection is literally the

path: physical products.

foundation to our existence as humans.”

Devices like videobars help remote workers see and hear people clearly from around the world. The way she sees it, that helps people feel less lonely and do better work because they are working in

“Coming out of college, I didn’t know that was a

Looking ahead, our Pro AV anthropologist is curious to see how the industry is going to adapt to a “big change” on the near horizon. Mace predicts the

thing,” she admitted. “That’s how I found my way

industry will have to change from wowing

into Poly.”

customers with specs to wowing customers with

Mace is part of the core team that represents the customer, and she spends much of her time talking

how technologies can help them have a better health and work/life balance. By Mark J. Pescatore

avnetwork.com // May 2025 // SCN

23

BUSINESS THE NINE

Tom Petershack

to service, and down to those finer pixel pitches.”

Working in special projects and virtual

Title: General Manager-Media and Special Projects Company: Planar

production with all those tightly pixel pitched LED

Location: Milwaukee, WI Overtime: As a dad to a 10-month-old, there isn’t a lot of free

displays and walls, Petershack hears the word

time, but Petershack enjoys chess and golfing.

immersive regularly. “I do think [immersive is] a buzzword, but I do think some people are doing it

Why You Need to Know Him:

years out of college found him working in the

really well,” Petershack said. “For example, the

He doesn’t like taking “no” or “we can’t do this”

power sector doing heavy steel structural design.

Sphere. I think when you get in there, you are lost

for an answer.

“I was commuting out to the suburbs, and the

in that world.”

Tom Petershack didn’t take your typical road to

commute was awful,” Petershack recalled of his

So, here we are. Petershack has shifted from

Pro AV. He wasn’t taking apart television sets as a

time in Chicago. “I saw this job posting for

engineering to the media and LED world, and has

kid to see what was inside, but instead was big into

Leyard, looking for an engineer to help with

had the opportunity to work on some unique and

sports, getting outside, and playing with friends—

the framing.”

innovative projects that take a lot more creativity

and still very much is. However, after spending the

And Petershack’s road to Pro AV was underway.

than mounting a 16x9 screen on a wall. How did

past decade with Leyard and then Planar,

As he recalled, circa 2016 when he was hired, all

he grow into a leader in his company for one of the

Petershack has become an experienced veteran in

LED was essentially rear service requiring a custom

largest trends in Pro AV today?

the field.

mount. He was one of the engineers helping with

“I think there’s always a creative solution to

the mounting design. Leyard eventually acquired

every problem. It’s that thinking outside the box

which is focused on projects for traditional

Planar and Petershack began the transition from

and coming up with a different way to do

broadcast and virtual production projects. But he is

engineering to LED expert.

something, even if we’re used to doing it our set

Petershack heads up the media team at Planar,

versatile. “My second hat is special projects,”

“It’s funny,” he recalled. “I look back nine

way, that allows people to get creative and to win

Petershack said. “Anything that’s large, complex,

years ago and at the products that we had—1.5mm

projects and to be successful within the industry,”

and strategically important to the company—I

was a tight pixel pitch and everything was rear

Petershack said. “I would encourage the future

typically spearhead those efforts.”

service where it took almost 45 minutes to swap a

generation not to just take an answer that’s the

single module. Now we’re down to 0.6mm

norm as viable. Think how you could do it

Madison, Petershack went to school for

A graduate of the University of Wisconsin-

available and the serviceability of all the products

differently to solve a specific challenge, or how to

engineering, and is a civil engineer by trade,

is so much better and simpler. I see that trend

do it better to set you apart from the

focused on structural engineering. His first few

continuing, making LED easier to integrate, easier

competition.” By Wayne Cavadi

Melis Vardar

very impressive and very cool that I get to be part of it.”

Title: Manager, AV/IT Operations Company: UCLA Location: Los Angeles

It certainly doesn’t hurt having someone like

Overtime: Vardar doesn’t just work in education, she’s engulfed by it. She’s

Joe Way—executive director, Digital Spaces, UCLA

passionate about learning and is currently going for her master’s degree.

and a Pro AV icon in the educational space—be your mentor in a field that is foreign to you. “The

Why You Need to Know Her:

space where I’m able to directly see the impact,”

way he puts out a plan, it’s not within the box—

Basically, Melis Vardar is what you get when you

she said.

he realizes there is no box,” Vardar said. “That’s

mix a bookworm who loves to learn with a whole bunch of Pro AV gadgets and solutions.

While she may have “stumbled” into her

the way he approaches AV, and I love that.”

current position at UCLA, it was only a matter of

“Melis is a rare asset to the AV industry—she

She credits her love for learning to her

time that she would find herself there. After all,

thinks strategically like a business leader while

soon-to-be 97-year-old grandmother, who to

she attended Loyola Marymount University, took

forging genuine, personal connections with her

this day, as Vardar laughed, “works her iPhone

classes at UCLA, graduated from USC, and is

colleagues,” said Way. “With her unique blend of

better than I do.” Her grandmother was a doctor

currently working toward her master’s at

vision and heart, she not only drives progress but

in Turkey and is still the smartest woman she has

Pepperdine University.

also inspires those around her to do the same.”

ever known. It was her passion to learn that drives Vardar still today.

The classroom isn’t the only place Vardar is

Now, close to nine months into her aspiring

learning. “I’m someone who always wants to

Pro AV career (with her first ISE officially under

As a member of the AV/IT team at UCLA,

learn about the next thing,” she explained.

her belt), that childlike awe of learning still

Vardar oversees operations in digital signage,

“When I was at Oracle, I was in the cloud

shines through.

finance, and security/safety. While she has always

technology space in sales, but the other side of the

“What’s so amazing about being in AV in

been Pro AV adjacent working with technology

business is this enterprise application space. So, I

education—you get to see your direct impact

companies like TikTok and in the cloud at Oracle,

pivoted from the database cloud software over to

every day,” Vardar added. “You see the students

this is her first go at managing an AV/IT team.

the cloud application software because I wanted

in the classrooms, you see them learning. The

to get a better understanding of that side of the

fact that I can see that all the work that I’m

AV, she’s always seemed destined to be in the

business. I think what’s so magical about AV—to

putting into something directly improves their

education space. “[Education] was perfect for me

someone who isn’t familiar with it, coming on

experience it’s just such a good feeling. I feel so

because I get to keep that passion of learning new

this side and seeing everything that goes into

honored to be in this specific space.”

technologies while also being in the education

making this seamless environment—I just find

By Wayne Cavadi

Though she admits she kind of stumbled into

24

SCN // May 2025 // avnetwork.com

TECHNOLOGY VIDEO WALLS

A massive 32x9-foot Samsung The Wall in the NASCAR Productions Remote Race Control Room provides a large canvas for data and replay analysis during races.

Gentlemen, Start Your Officiating Pro AV Technology Powers New NASCAR Remote Control Room

85-inch LED displays are positioned on opposite sides of The Wall, and there are additional monitors at each workstation within the control room.”

“This is the first time The Wall has been used for remote officiating,” McNulty explained. “The monitors in race control are used to assist with officiating and data analysis. The officials leverage the monitors for an up-close look when analyzing pit stops, calling penalties, and infractions. Footage can also be broadcast from the monitors to The Wall,

By Wayne Cavadi

T

management and creating the opportunity for

providing a larger-than-life perspective for replay

NASCAR to introduce a new Remote Race Control

analysis.”

Entitlement sponsorship, potentially opening new

As the technology partner, Samsung was ideal in

he 2025 NASCAR Cup Series chase is under-

revenue streams. Overall, the collaboration was

enhancing the officiating experience. “Pre-Samsung

way, and it’s bringing an enhanced era of

designed to address NASCAR’s evolving needs while

screens, all officials traveled to the track to do their

competition to the circuit with the help of

boosting efficiency and flexibility when officiating

jobs,” explained Steve Stum, NASCAR VP operations

large-scale races.”

and technical production. “Keeping officials at home

FusionTECH and Samsung, which is now an official NASCAR Technology Partner. Using a slew of Samsung displays, including a 32x9-foot The Wall microLED display, NASCAR officiating is rising to a whole new level.

The 2025 season sees the introduction of the

So, what’s under the proverbial hood and how did it all come together? SCN went inside to find out.

Kiss the Wall A project of this magnitude may seem like it took

gives them a better quality of life by not traveling and being away from family, but also the resolution of the screen keeps them engaged in their jobs using current technology.”

There are a total of 37 Samsung products in the

NASCAR Productions Remote Race Control Room.

forever to come together, but that was hardly the case.

remote race control room. “The initiative aimed to

Located in Concord, NC, at NASCAR’s 58,000-square-

In fact, it was initiated in March 2024 and the The Wall

mirror systems in other professional sports leagues,

foot production facility, the control room is

installation was completed in August 2024. The

like the NFL’s Remote Officiating, to modernize and

reinventing how races are officiated. Samsung and its

control room was fully operational with all the

streamline NASCAR’s processes,” Phelps said. “The

clear, massive display technology was the ideal fit for

displays for the 2025 NASCAR season-opening Cook

remote race control room also integrates 25 models of

achieving the ultimate goal.

Out Clash at Bowman Gray Stadium on Feb. 2.

the 27-inch ViewFinity S6 monitor and seven 49-inch

“NASCAR is a technology-forward organization

FusionTECH, a sports and entertainment

with highly modern core networks, servers, media,

technology consulting agency based in West

officials to gather and analyze data about track

event, venue, and racing function applications,” said

Hollywood, CA, was selected for the project. The

operations.”

David Phelps, head of display division, Samsung

company was founded in 2021 by CEO Brandon

Electronics America. “Key goals of the partnership

McNulty, who is the former CTO of the International

detail was taken to make officials lives easier and thus

between [Samsung and NASCAR] included reducing

Speedway Corporation, and he said there’s more

provide a better race-day experience for fans and

travel costs for officials by enabling remote race

driving the control room than just The Wall. Two

everyone involved. McNulty said NASCAR requested

26

SCN // May 2025 // avnetwork.com

Odyssey G9 ultra-wide curved monitors for racing

Those curved monitors showed that attention to

VIDEO WALLS TECHNOLOGY

curved monitors because they are more comfortable on the eyes during long hours of continuous viewing. They

on from and officials point of view,” he said.

of cameras that we didn’t have before will give us the

According to Stum, the NASCAR Productions

ability to mine data and look for infractions that we

also maximize desk space, since officials previously

Remote Race Control Room offers a lot of potential and

never had before. The response of the officials has

used two monitors and now had one ultra-wide display

a huge opportunity for the organization to capitalize

been overwhelmingly positive. From the moment you

that could show two frames on a single screen.

on technology. “The new race control has been great

walk into the room you can see what it can provide to

to get up and going,” he added. “The number of views

the officials to help with their jobs.”

“This room allows the NASCAR officials to use more modern technology for replays, data mining, communications, etc.,” said Stum. “The resolution of the screen gives them the confidence and feeling just like they are at the track. With up to 200 video inputs and all the driver radios at their disposal, we now have better ability at the track to look at content and feed that information back to race control on site to help make officiating more accurate and faster.”

Of course, the star of the show is The Wall, with its visual clarity and scale enhancing the precision and efficiency of race-day operation. Per Phelps, the screen allows up to 24 officials in the control room to review video footage and accurately officiate races from a distance.

A Heat Race Considering all the technology that had to be installed within such a short window, there must have been some challenges, right? Not necessarily.

“Thanks to careful planning and The Wall’s flexible design, the actual installation went off without a hitch,” McNulty admitted. “NASCAR prepped the surface with plywood to ensure it could support the mounts. The biggest consideration was making sure the surface area for the installation was flat and even. NASCAR installed adjustable custom mounts that allowed for the eventual installation of The Wall to be much easier.”

It is mind boggling that with all those displays running that the room isn’t akin to a sauna. To McNulty and his team’s surprise, the heat generated

by The Wall itself was much lower than expected. To optimize cooling, FusionTECH simply installed custom frames around the screen, with carefully placed vents at the top and bottom to pull air through the screen and keep it cool.

Dedicated air handlers were put in place to manage the technical side of the building, while extra exhaust and recirculation systems were incorporated to help expel the heat from the control room. “The facility was built with the understanding that a large screen would eventually be installed,” McNulty confirmed. “As a result, extra care was taken to ensure proper ventilation and heat management.”

Victory Lane Officiating from the control room is just the tip of the iceberg for NASCAR and beyond. Thinking about the future for NASCAR, Stum said there could be instances down the road where a reporter or maybe an official could join the broadcast live from the room and give the perspective of the officials to the home viewers. “I think that gives the viewers an opportunity to look behind the curtain into what goes

avnetwork.com // May 2025 // SCN

27

TECHNOLOGY MICROPHONES

There are more than 4.4 million podcasts, which is driving demand for microphones.

Capturing the Content ‘Explosion’ Podcasting Is Driving Microphone Sales to the Masses

that are easy to setup and use, as well as affordable.

“Since COVID and the rapid growth of the podcasting medium, people have looked for easy and accessible audio solutions that don’t require an audio engineering degree to tell their story,” explained Robb Blumenreder, Sennheiser’s customer and market insights manager for pro audio. “As everyone from your realtor to music teacher are starting podcasts, it has become important to enable all levels of content creators with the right tools. Solutions like the Sennheiser Profile USB microphone, a USB-C based

By James Careless

A

ccording to DemandSage, a data analysis

solution, empower creators with an all-in-one, plugSennheiser offers the affordable Profile USB microphone.

and-play option that is easy to use, affordable, and offers professional-level sound quality.”

“Simplicity and versatility are key,” agreed

firm, there are more than 4.4 million pod-

Sean Sullivan, Shure’s associate director of product

casts as of 2025, up from around 4.2 million

management. “The market is looking for less gear,

in May 2024. Meanwhile, the number of podcast

fewer cables, and simple operation.”

listeners could grow more than 6% to about 584 mil-

This is why his company recently introduced

lion this year and could rise to more than 651 million

the Shure MV7i, a USB-connected, yoke-suspended

by 2027. Worldwide, the podcast market was worth

microphone. It features a combo XLR/1/4-inch

more than $30 billion in 2024 and could reach $131

input jack that lets you plug a second microphone

billion by 2030.

(or an electric musical instrument) directly into

Based on those numbers, it’s no wonder podcasts

the microphone. “Shure’s MV7i is a direct response

are driving microphone sales, since content creators

to customer’s needs with high-quality audio with

need mics to be heard. Joe Nassar, brand manager of

a two-channel interface and mic in one unit,”

Saramonic USA, said this “explosion” of podcasting, live

Sullivan said.

streaming, and similar content is “creating many new

Another trend driving podcaster microphone

customers and consumers of these types of products.”

purchases is the desire for podcasters to visually

Market Drivers

brand themselves as serious broadcasters. This is why so many podcasters are seated behind hefty desk/

Podcasting is probably a consideration for many of your

arm-mounted microphones—as if they were hosting

corporate, educational, and worship clients. Some may

World War II-era news bulletins from London during

already be producing content, while others could be

the Blitz. Blumenreder characterized this trend as the

planning for future podcast projects. So, what trends

microphone as status symbol.

are influencing purchasing decisions? Without a doubt,

“Before, you never wanted to see the microphone

simplicity and cost lead the pack. Podcasters want mics

in a video recording,” he said. “These days, seeing the

28

SCN // May 2025 // avnetwork.com

MICROPHONES TECHNOLOGY

microphone has become synonymous with having

Although some podcasters like to see themselves

a serious show, quality equipment, and investing in

as being at the cutting edge of audio production,

your craft as a podcaster.”

the microphones they choose often reflect the safe,

Because of this branding statement, microphone-

though some innovative products have been expressly designed to solve podcaster problems.

Time will tell if the Shure MV7i and similarly creative

proven form factors of yesteryear. Plus, traditional

mics will catch on as the podcasting industry matures.

equipped headsets are rarely used by podcasters,

styled radio/production microphones are preferred

But one thing appears certain: As more podcasts are

whether on camera or not. “I don’t think these are

for the legitimacy they impart to podcasters, even

produced, mic sales are bound to grow as well.

very popular because they are not seen as professional, even though these types of headphone/microphone combos are very versatile and give you a consistent sound,” said Nassar. “Instead, many users want the look of a large diaphragm dynamic microphone in front of them to legitimize what they’re doing.”

A related trend influencing podcaster purchases is conservatism. “Brands like Shure are creating innovative products to stand out and offer more features, like with the MV7i, but podcasting customers seem to gravitate to more standardized and accepted products,” Nassar told SCN. “This is why you see the same mics like the Shure SM7B, Rode PodMic, and to a lesser extent Electro-Voice RE20s in so many productions. Customers and new podcasters seem to think that having the same products as successful podcasters gives them more cachet and make them seem more legitimate. But unfortunately, this kind of ‘me too’ mentality will only stifle innovation and new product developments and customer affordability.”

Finally, podcasters tend to buy cardioid microphones with their directional pickup patterns, rather than omnidirectional mics that capture everything in the room. “The vast majority of mics we see for podcasting are cardioid pickup patterns,” Blumenreder observed. “These are ideal because they do a great job of rejecting the background noise and reflections, only picking up on the person speaking directly into it. Without fail, for podcasts, the cardioid is the most popular pickup pattern.”

USB Domination When it comes to podcaster microphone connectivity, USB is king. But XLR has a part to play in this brave new world of audio production. “The popularity of USB is driven primarily by the absence of other products needed to make this kind of audio production work,” Nassar said.

At the same time, relying on USB connections alone “does limit some users in the long run,” he noted. “This is why you’re seeing many [podcasting] products now that are both USB and XLR.” The reason USB is so prevalent has everything to do with the current nature of podcasting. “Generally speaking, many podcasters start off by doing it on the side semi-professionally to augment their business or as a hobby,” said Blumenreder. “With this approach, and no formal audio training or budget for studio time, most podcasters tend to begin with a simple USB microphone that starts at a low price point. However, as we look towards established, professional podcasts, we can expect to find higher-end equipment, typically XLR-based, with much more infrastructure supporting the end user’s needs.”

avnetwork.com // May 2025 // SCN

29

TECHNOLOGY CONFERENCE ROOMS

How to Deal with ‘Hybrid Permanence’ Modern Conference Rooms Are Built on the Three Cs

user can conference on their laptop using Zoom, Microsoft Teams, Cisco Webex, Google Meet, or any

By Brad Hintze

O

heard. Virtual collaborators will feel left out,

preferred software without concerns about

missing sidebar conversations, nonverbal cues,

interoperability. All these demands illustrate the need

and more. Effective teamwork, whether in-person

for simple solutions, such as a dongle that offers a

ne of Crestron’s areas of focus over the

or remote, requires tools that facilitate the best

frictionless way to achieve everything described

last several years has been refining and

possible communication and project management.

above, preferably with no extra cables or software

perfecting the technology that’s needed

Control: When someone walks into a meeting

downloads required.

for modern work. We’ve hosted events, webinars,

space, they shouldn’t have to worry about the tech

and summits on the topic—and even made it a

that will drive that meeting, from lighting to

space to avoid that bowling alley vibe? One effective

So, how do you specify the proper hardware for a

training track.

climate to the elements mentioned above. The best

way to arrive at an answer is to start with the workflow.

So, what is “modern work,” anyway?

interfaces are intuitive, empowering people to

Determine what the space will be used for and in what

The research we’ve seen (and some we’ve been

manage technology, personalize workspaces, and

ways. The function of the room directly impacts

part of) points to a state of “hybrid permanence.”

effortlessly transition between tasks. The goal here

camera requirements, for example. By tailoring your

While it’s true that more workers are being asked

is to achieve those results from a single pane of

camera setup to the specific workflow of the space,

to return to the office, that’s often not a five-day-

glass with one touch—or even no touch at all in a

you’ll create a more effective and natural video

per-week arrangement. In any given meeting,

completely automated space.

collaboration environment that serves your users’

collaboration session, or even casual chat,

needs. Let’s look at three common deployments.

in-person workers are almost always conversing

Widespread Accommodation

with remote colleagues as well.

Delivering content as efficiently as possible has been an

presentation area, consider using one camera at the

Presentation Spaces: If the room has a designated

The realities of modern work mean that the office

industry focus for the past several years, and wireless

front of the room capturing people at the table and a

needs more connected spaces than ever—and that’s

presentation systems have evolved to include wireless

separate camera focused on the presentation zone

not changing. From our perspective, the systems that

conferencing. The nomadic nature of hybrid works calls

or whiteboard area. This dual-camera approach

enable modern work and improve the experience can

for technology where there’s no need for a permanent

ensures that both presenters and participants are

be divided into three distinct parts: content,

presentation device in any collaboration space. What’s

clearly visible.

collaboration, and control.

needed is a solution whereby users can simply walk in

Training Rooms: Training environments have

Content: To share that content, a room’s got to be

with their laptop or tablet and present to their screen

unique needs. You’ll want a presenter tracking

ready for anything, from AV systems that can

without additional drivers, software, or cables.

camera at the front, allowing instructors to move

deliver data at near-zero latency to BYOD solutions

However, there’s another layer here: Integration with a variety of platforms is a huge bonus. While an

group presenter tracking capability may be useful

another program to their laptop.

enterprise may have standardized on Microsoft Teams,

when multiple presenters need to share the stage.

Collaboration: We’ve all attended meetings where

for example, that salesperson from an outside vendor

Depending on the use case, additional cameras

the remote staff was treated to a “view down a

may not—and they’ll need everything to work and play

might be required to capture student interactions

bowling alley.” Engagement is bound to suffer if

well together when they’re making that critical pitch.

or Q&A sessions.

everyone can’t see and be seen—and hear and be

The best of all possible worlds is one in which a Multiple cameras can create more effective video collaboration.

The hybrid workforce requires offices need more connected spaces.

30

freely while presenting. A system that includes

that don’t require a presenter to download yet

SCN // May 2025 // avnetwork.com

Immersive Collaboration Spaces: If you’re

CONFERENCE ROOMS TECHNOLOGY

designing a large, high-value space with a

kind of connectivity that was once specified for just a

Simplifying and automating these disparate functions

multicamera approach, you’ll need cameras

few select rooms in an organization. From a small

and devices is the key to increasing productivity,

placed strategically around the room, intelligent

huddle space to a massive lecture hall, the systems

alleviating user frustration, and reducing calls to the

switching between cameras based on human

that drive these rooms—from AV to unified

help desk.

behavior and active speakers, and the ability to

communications to lighting, shading, and even

Brad Hintze is the executive VP of marketing for

composite different camera views for the optimal

climate control—have never been more complex.

Crestron Electronics.

remote experience.

The right AI software can select the best camera based on where someone is looking and continues to switch cameras if they change direction while speaking.

If someone turns their head while they’re talking, the system automatically switches to offer a head-on view of that speaker (not a profile). Another beneficial feature is optical zoom, which occurs within the physical lens of a camera, as opposed to digital zoom, which reduces the pixel density of an image and renders it less clear.

Control System Considerations The beauty of the right control solution is that any room can instantly create the perfect environment.

Imagine the moment someone enters a room. The occupancy sensor detects someone, then the system turns on the display and sets the temperature and light levels. All that’s left is for the meeting organizer to push a “start” button on a screen, and the room dials into the meeting they’ve scheduled.

Our product development team tends to build solutions based on the answers to four questions: Is it simple to use? Solutions that simplify spaces bring the best out of the technology being deployed, from touchpanels to processors.

Is it scalable? People with little to no programming experience should be able to scale up a solution quickly.

Is it secure? Since bad actors can do a lot of damage from a control entry point, finding a best-in-class solution is vital.

Is it easily integrated? A unified platform should ensure all the technology, including nonCrestron brands, works together in a cohesive and coordinated way.

In a hybrid work environment, with its blend of in-person and remote staff, every space needs the

The nomadic nature of hybrid works calls for technology where there’s no need for a permanent presentation device in any collaboration space. avnetwork.com // May 2025 // SCN

31

TECHNOLOGY PRODUCTS

surpasses the conventional 2.4 GHz with superior

possibility to embed up to four channels of high-

stability. Thanks to its advanced digital transmission,

resolution digital audio and RDNET management over

the system boasts 130 dB input and 120 dB analog

a single Cat 5 cable. Each Control 24A unit can manage

output, as well as digital transmission for

up to 64 speakers equipped with A2Net cards, fully

uncompressed recordings. Wired and wireless time

integrating with AuroraNet software.

code sync allows frame-accurate audio and video alignment, significantly reducing post-production time. With up to nine hours of battery life on its

Leader Instruments NDI Checker

transmitter and fast USB-C charging, the K9 is built for extended shoots. The receiver’s top display

Vizrt Viz Connect Audio

Leader’s new comprehensive NDI signal

provides easy info scanning. Plus, its IP67-rated

Vizrt’s first dedicated NDI audio connectivity and

troubleshooting and monitoring software

miniature mic is water and dustproof. The Saramonic

monitoring technology solution, Viz Connect Audio

application provides a quick and simple way to check

System app allows remote frequency selection, gain

enables full control of audio sources on an NDI

NDI streams. NDI Checker runs in a browser on a

control, real-time monitoring, and more from a

network. It adds a much-needed ability to manage

standard Windows PC. Simply connect to a signal

smartphone.

any and all NDI sources on a network, both visually

network and NDI Checker can display a full list of NDI

and aurally. Viz Connect Audio makes it easy for

the technical parameters of any individual signal,

Mo-Sys StarTracker Mini

provide a confidence monitor, and create an event

Designed for

remote NDI ecosystem. At the same time, Viz

log. On one screen, operators can instantly confirm

corporate and

Connect Audio allows visibility of all NDI audio

video format, bitrate, and received frames. Up to

education facilities,

sources on the NDI network.

100,000 events can be captured by the event log,

the StarTracker Mini

displayed on the monitor and available for export as

is an ultra-compact,

communications, educational institutions, content

a CSV file for further analysis.

all-in-one camera

creators, broadcasters, and anyone doing a live

signals in the implementation, give clear access to all

users to connect analog audio sources, configure and convert them to NDI, enabling their use in a local or

Ideal for event producers, corporate

tracking system. It embodies the precision and

production, Viz Connect Audio integrates easily,

dependability of the StarTracker Classic, now

enabling the visibility, monitoring, and control of a

condensed into an ultra-compact package with no

production’s audio sources.

external processing unit. The StarTracker Mini is specifically designed to meet the needs of content creators who operate in more confined spaces and lack

AJA Video Systems DANTE-12GAM

the ceiling height of full-scale studio facilities served

by StarTracker Max. Unlike SLAM (simultaneous

DANTE-12GAM is a single-channel, 12G-SDI Dante

localization and mapping) technologies, the

audio embedder/disembedder Mini-Converter.

StarTracker Mini knows its place, requiring no

Offering the same core functionality as AJA’s popular

recalibration between setups, ensuring reliable

openGear OG-DANTE-12GAM, it streamlines hybrid IP

operation without interruption. Its immunity to

workflows by making it easier to bridge between SDI

interference from direct light or changes in ambient

sources and destinations with embedded audio to/from

lighting conditions makes it an ideal solution for

the Dante audio ecosystem, which enables distribution

smaller in-house studios.

of multi-channel, low latency, high-resolution digital audio across a switched Ethernet network. DANTE-

Extron MLC Plus 400

12GAM can disembed 16 channels of audio in and

The MLC Plus 500 is an easy-to-deploy, all-in-one

embed 16 channels of audio out, for up to 32 channels

compact Ethernet control system with a 4-inch

of Dante IP audio. The unit features a compact design,

color touchscreen. As with all Extron MLC Plus

including an LCD display with control buttons.

DBTechnologies Control24A and ACU-1

DANTE-12GAM is compatible with a range of Audinate

dBTechnologies has a new proprietary digital audio

with a powerful control processor in one compact

software for routing and configuration choices,

and control protocol, A2Net, which is utilized by the

product. Intuitive button layout templates available

including Dante Controller and Dante Domain

new Control24A controller and ACU-1 card. Born out of

within Extron’s Global Configurator software are

controllers, it combines a familiar user interface

Manager, and can be configured via

the company’s proprietary RDNet protocol,

designed to support common AV functions like

AJA’s free eMini-Setup software.

A2Net can transport up to four channels of

display power, source selection, and volume control.

high-resolution digital audio and RDnet

The provided pre-defined templates aid with setup

control data though a single cable, replacing

and configuration by eliminating the need to create

Saramonic’s first digital UHF wireless

the need for bulky cabling and complex

custom GUIs or workflows from scratch for

dual-channel microphone, the

third-party networking protocols. The new

classrooms, boardrooms, or other environments.

Saramonic K9 features dynamic

“point to point” protocol eliminates any loss

Plus, the unit integrates seamlessly with Extron’s

Saramonic K9

range with proprietary LNA

caused by conversions from the mixer output

GlobalViewer Enterprise software for complete AV

technology for anti-interference

to the speakers. The ACU-1 card enables the

resource monitoring, management, and control

performance and global coverage.

implementation of the A2Net protocol on

over a computer network. The MediaLink Plus

Designed with an ultra-wide

speakers equipped with DIGIPRO G4

family of controllers supports popular Web browsers

550-960 MHz UHF spectrum, it

amplifiers. The Control 24A offers the

and the Extron Control App.

32

SCN // May 2025 // avnetwork.com

PRODUCTS TECHNOLOGY

Atlona PRO5 Series The PRO5 Series is a next-generation matrix switching

Elation KL Profile Compact

solution featuring long distance, point-to-point

Combining advanced LED technology with elegant

extension. The series is anchored by the

design, the KL Profile Compact brings flexibility to

Alfatron Electronics MA15075D

AT-PRO5-MX810, an 8x10 matrix switcher with HDMI

any venue, utilizing a streamlined form factor that

Ideal for a wide range of commercial installed sound

inputs and AV extension outputs featuring SDVoE

delivers exceptional results with vivid color and top

environments, the new MA15075D compact digital

technology, for point-to-point transmission of 4K HDR

quality. It projects a superior quality of light and is

mixing amplifier combines convenient digital

video and audio to companion PRO5 Series receivers.

designed for any application where a compact

mixing capability with a versatile power amplifier

The solution is ideal for applications in education and

ellipsoidal with extensive color range and a flexible

designed for low or high impedance applications—

corporate environments that require high-

zoom range is required. It is an excellent choice for

all in a 1 RU form factor. It offers a mode selector

performance, reliable matrix switching to route sources

the wide variety of white or color illumination needs

switch that enables the amplifier to deliver either

to multiple displays in remote destinations. The

required in broadcast or any performance

two channels of audio at 75 watts per channel into 4

AT-PRO5-MX810 is HDCP 2.3 compliant and supports

environment. Dimming of the LED engine is smooth

or 8 ohm loudspeakers, or a single channel of 150

4K/60 4:4:4 and HDR at HDMI data rates up to 18 Gbps.

and stepless with variable 16-bit dimming curve

watts at 70 or 100 V for use with distributed systems.

It also includes a comprehensive host of audio and

modes and curves available to suit any application.

The MA15075D is a Class D amplifier design that

control system integration features, including

With an integrated manual zoom range of 25-50

provides power efficiency and energy-saving

independent audio matrix switching and the ability to

degrees, the KL Profile Compact requires no

attribute, and its balanced line level audio output

individualize CEC display control per output. Video

additional lens tubes, reducing cost and complexity.

enables mixed audio signals to be sent to an

processing is available in the companion AT-PRO5-101-

The fixture accepts size “M” gobos and also includes

additional amplifier or other audio system should

SC-RX scaling receiver.

a 6.25-inch gel frame.

the need arise, such as to an adjacent room.

CONNECTORS & ADAPTORS

FIBER CABLES

FLYPACKS & ROAD CASES

MODULAR FLOOR BOXES

100 95

INSTALLATION PRODUCTS

FURNITURE

75

25 5

To Advertise in the SCN CLASSIFIEDS, Contact Zahra Majma at

0

zahra.majma@futurenet.com

Screw Term Adapter for SCN revised Tuesday, March 11, 2025 11:14:06 AM

avnetwork.com // May 2025 // SCN

33

VIEWPOINT

If You Build It, Will They Come?

natural light, can create a more inviting and relaxing

You Can Leverage AI for Enhanced Collaboration and Human Connection

environments for your team members and promote

that enable teams to work in the best ways to support the individuals on that team. Moreover, integrating natural elements, such as plants and space.

Leveraging AI and machine learning data from building management systems is a great way to analyze employee behavior to curate these employee well-being. In addition, AI-driven

By Nyere Hollingsworth

R

That Human Touch

scheduling tools can help manage office occupancy

Great, so what does this have to do with the physical

levels, ensuring that employees can work in the office

office space? Well, humans by and large want to be

on days when their presence is most beneficial.

eturn to office mandates are popping up all

together, and we tend to do our best work when we are

over the economy, as organizations con-

closer to our teammates. There is no technology that

organize themselves around the time and space that

tinue to ask people to come to an office that

can replace the energy you feel and the creativity that

fits that team best. These tools can also optimize the

is inspired by being close to another human.

use of office space, reducing overhead costs while

was built for ways of working that no longer apply to today’s workforce. As a result, people are resist-

While I do love being a full-time remote worker,

In a sense, it makes it easier for team members to

providing employees with the flexibility they need.

ing these mandates, not just because of the logistic

my favorite moments throughout the year are the

When the physical space can support this, the

hassles of commuting, but rather because the space

times that I get to leave my house and meet with

humans will fill in the blanks necessary to come

that they have stifles their humanity/productivity. As

partners and colleagues face-to-face. I look forward to

together on their own terms.

organizations worldwide navigate the complexities

those experiences, but I’m not interested in going to

of returning to the office post-pandemic, technology

an office everyday just because somebody said so.

Challenges and Opportunities

plays a pivotal role in ensuring a smooth transition.

There must be a purpose, and there must be something

By harnessing the power of AI, companies can enhance

there that I can’t get at home.

team collaboration, streamline the organization of

As people yearn to reconnect with their colleagues in person, configuring the office space to support this

Facilitating that desire to be connected to the

desire for human connection becomes essential. Among

group is the key to drawing humans to the space. One

work products, and create office environments that support human connection. Yes, AI-driven tools

the myriad of technological advancements, AI stands

of the significant challenges of remote work has been

enable employees to work more efficiently, stay

out as a game-changer in enabling teams to collaborate

maintaining this energy and effective collaboration

connected, and access the information they need to

more effectively, create and manage their work

among dispersed teams. AI-powered collaboration

succeed. Yet the greatest benefit of these tools and

products, and ultimately execute on the strategic goals.

tools have bridged this gap by offering virtual

technologies is the liberation they provide to be

Fundamentally, the office space needs to be smarter

environments that simulate the in-office experience.

human again.

and better suited to enabling human interaction—it’s

Virtual meeting platforms, enhanced with AI

time to build the spaces that people want to come to in

features, can transcribe meetings, provide real-time

organizations to embrace technological advancements

order to feel like they are part of a team.

translations, and identify key action items, ensuring

and adopt flexible work models that cater to the

that everyone is on the same page regardless of their

diverse needs of their workforce. By doing so, they can

way teams communicate and manage their projects

location. AI-driven analytics can track team

create a more dynamic, innovative, and productive

by making collaboration more efficient and less

performance and engagement levels, offering insights

work environment that not only meets the demands of

cumbersome. Through AI-powered communication

into areas that need improvement. However, the true

the present but also paves the way for future success.

tools, such as chatbots and virtual assistants,

power of this technology is what it does to give you

The lines between the physical and the virtual

employees can streamline their workflows and

back your humanity and freedom to engage with your

office space will continue to blur, but in order for the

eliminate repetitive tasks.

colleagues in ways that are deeper than executing

physical space to remain relevant, it has to elevate the

tasks to meet a deadline.

human experience and be a place where team members

AI has and will continue to revolutionize the

By now, we are very familiar with the ability for AI to enhance individual productivity. Yet, we are in the early

Therefore, modern office design should focus on

As we move forward, it is essential for

want to be. More specifically, it needs to be a space

stages of learning how AI can be a functional agent for

creating spaces that encourage collaboration and

where colleagues want to come together because it

your team’s productivity. Project management software

interaction. Open floor plans, communal areas, and

facilitates their humanity. As organizations mandate a

integrated with AI capabilities provides real-time

dedicated collaboration zones can facilitate

return to the office, it is crucial that we take advantage

insights into project progress, identifies potential

spontaneous discussions and idea-sharing. However,

of available data and technology and configure office

bottlenecks, and offers solutions to mitigate them.

this space design needs to be flexible and nimble and

spaces in a way that supports these desires for human

allow all team members across the neurodiversity

connection.

Plus, AI algorithms can analyze historical project data to predict future outcomes, enabling teams to

spectrum to feel comfortable and safe to be the best

make informed decisions. Moreover, AI-driven

version of themselves.

platforms facilitate seamless document sharing and

By incorporating wayfinding, desk scheduling, and

Ultimately, the key to a successful return to the office lies in finding the right balance between leveraging technology and fostering human

version control, ensuring that all team members have

dynamic environmental control technologies into an

connections. By prioritizing both, organizations can

access to the most up-to-date information.

employee app, it’s possible to create these experiences

create a thriving workspace where employees feel valued, engaged, and empowered to achieve their full

I’m not interested in going to an office everyday just because somebody said so.

34

SCN // May 2025 // avnetwork.com

potential.

Nyere Hollingsworth is the senior manager for collaboration and productivity technology at Grainger.