THE SPORT BUSINESS INDUSTRY IS OUR CLASSROO M
2024 COLLEGE FOOTBALL NATIONAL CHAMPIONSHIP
Eight highly motivated and talented Rawlings Sport Business Management students were selected to work the 2024 College Football Playoff national championship held in January at NRG Stadium in Houston. The size of the event and the variety of responsibilities created an exciting real-world learning experience.
The University of Michigan Wolverines take the field for the College Football Playoff national championship game against the University of Washington Huskies at Houston’s NRG Stadium in January. Several Rawlings Sport Business Management students traveled to Houston to help organizers prepare for the event, gaining valuable real-world experience. (U.S. Army photo by Sgt. Ethan Scofield)
EARNING A COMPETITIVE EDGE
Over five days, the Maryville University team worked alongside staff from the College Football Playoff committee and the Harris County-Houston Sports Authority. They handled credentials, helped execute fan fest activities, assisted at dinners and award ceremonies held around the city, and participated in the pregame pageantry, which involved carrying the American flag and individual team banners into the end zone.
The students were accompanied by Jason Williams, EdD, director of the RSBM program, and Joann Thompson, program coordinator.
“This was one of those experiences that helps students grow their confidence, network and industry skills,” said Thompson.
“In the case of the pregame activities, for example, they have proven they know how to handle themselves in professional settings in front of 70,000 fans seated in the stadium and millions more watching on TV.”
Experiential learning is at the core of the RSBM program, and faculty work diligently to provide a wide range of opportunities throughout the year — efforts that continue to pay off for students in the long run, Thompson said. For example, the RSBM program was invited back to Houston this year after its students exhibited an extraordinary work ethic in 2023 during the Final Four of the NCAA men’s basketball tournament, another major event hosted by the Harris County-Houston Sports Authority.
“These kinds of trips set students apart for future volunteer positions, internships and jobs because they’ve already experienced how it all comes together on a national scale,” Thompson said.
“THESE KINDS OF TRIPS SET STUDENTS APART FOR FUTURE VOLUNTEER POSITIONS,
AND JOBS BECAUSE THEY’VE ALREADY EXPERIENCED HOW IT ALL COMES
TOGETHER ON A NATIONAL SCALE.” — JOANN THOMPSON, PROGRAM COORDINATOR
Brendan Ramsden, ’25, is certain his previous experiences gave him an edge when he was selected as a volunteer for the national championship.
“I volunteered at the 2022 Final Four in New Orleans as a freshman and at the Frisco College Baseball Classic as a sophomore. Last summer, I did a summer internship with the Chicago Dogs minor league baseball team,” he said. “I’m sure those experiences had something to do with my selection for this role. There are not many schools that provide these kinds of opportunities.”
Ramsden enjoyed working on the field, especially as the crowd roared for favorite players and cheered jumbotron content. But along with that, more mundane yet essential tasks were performed, and the hours some days were long. No one complained, though; in fact, such circumstances were considered valuable lessons learned.
“The long days were challenging, but when you’re having fun, time flies by, and there was never a point when wasn’t enjoying what I was doing,” said James Campbell, ’26, an event volunteer.
“WHAT I ENJOYED MOST ABOUT THE EXPERIENCE WAS MEETING A LOT OF IMPORTANT PEOPLE WITHIN THE INDUSTRY AND HEARING THE STORIES THEY HAD TO TELL. THE AMOUNT OF KNOWLEDGE THEY CAN SHARE AND THE AMOUNT OF EXPERIENCE THEY HAVE IN THE INDUSTRY IS INCREDIBLE AND SOMETHING I CAN LEAN ON IN THE FUTURE.”
— JAMES CAMPBELL, ’26
Students also appreciated the remarkable opportunity to work alongside top sports professionals.
“What I enjoyed most about the experience was meeting a lot of important people within the industry and hearing the stories they had to tell,” Campbell said. “The amount of knowledge they can share and the amount of experience they have in the industry is incredible and something can lean on in the future.”
The students said working in various roles at the College Football Playoff has already proved valuable.
“I was able to learn important skills through a multitude of hands-on learning experiences through this incredible opportunity,” said Campbell.
Ramsden feels more prepared for his next internship and his eventual career.
“I want to work on the ticketing side of the industry for a professional sports team, and a lot of what we did was operations,” he said. “But everything is connected in the sports world; you have to wear a lot of hats. This experience helped us prepare for wearing all those different hats in the future.”
EXCLUSIVE ACCESS:
SUPER BOWL LIX
NEW ORLEANS WILL HOST THE NFL CHAMPIONSHIP GAME,
SUPER BOWL LIX, ON FEB. 9, AT CAESARS SUPERDOME
After months of planning, an exclusive and extraordinary opportunity to work with the host organization of the 2025 Super Bowl was offered to four outstanding Rawlings Sport Business Management students. The group is already living and working in New Orleans while continuing their coursework online.
New Orleans will host the NFL championship game, Super Bowl LIX, on Feb. 9, at Caesars Superdome.
“Our students are interning with a remarkable group of individuals at the managing organization, the Greater New Orleans Sports Foundation. We are extremely fortunate to have the foundation as a partner,” said Jason Williams, EdD, program director. “With their assistance, we created a unique experiential learning opportunity offered exclusively through our program. As a result, our students are living in New Orleans for nearly a year, a journey which began last April.”
The students are the only full-time interns assisting the host committee. They work in a variety of roles, including marketing, communications, volunteer coordination, promotions and social media.
city as a culturally rich community and a key sports destination.
Buford’s responsibilities are focused on operations and community affairs. She assists in the planning and execution of Super Bowl LIX, the NOLA Pickle Fest and the New Orleans Bowl, along with other sports events. She also helps coordinate logistics, liaises with vendors and sponsors, and ensures compliance with regulations and standards.
Along with building skills and confidence, Buford is also establishing a professional network. By design, student learning in this internship is exponentially enhanced by working alongside professionals with the Greater New Orleans Sports Foundation.
“NAVIGATING
A FAST-PACED ENVIRONMENT PREPARES ME TO EXCEL IN FUTURE ROLES WHERE ADAPTABILITY AND CREATIVE PROBLEMSOLVING ARE PARAMOUNT.”
Craig Forshag, sales director for the Greater New Orleans Sports Foundation, said the interns have provided outstanding support for the organization.
— LAUREN DAWSON, ’24
“These student workers have exceeded our expectations in every way, from professionalism in the office, handling themselves at an event and being open and willing to take on what has come their way so far,” said Forshag.
After working with a different group of Maryville University students during the men’s basketball Division I NCAA Final Four held in New Orleans in 2022, Forshag said he had no hesitations signing on to this latest internship program.
“To other organizations, I would say if you’re thinking about tapping into Maryville University’s Rawlings Sport Business Management students as volunteers, interns or employees, I can verify with confidence and firsthand experience that the students coming out of there are top-notch. Hopefully, this is a relationship I can continue with Jason [Williams, EdD, program director] and Maryville for all our events coming down the line.”
Dana Buford, ’25, was attracted to the internship because she is planning a career in event operations.
“This is an unparalleled opportunity to gain hands-on experience with one of the most prestigious events in the sports world,” she said. “I knew working on the Super Bowl would provide me invaluable insights into large-scale event operations.”
Living in New Orleans also appealed to Buford, who views the
“Seeing an event come to life step by step, and knowing I played a part in its success, is incredibly rewarding,” she said. “The insights I have gained will be invaluable as move forward, and working closely with industry professionals and engaging with the local community has given me the opportunity to build a strong network and learn from experienced mentors.”
Colton Pecher, ’27, is tasked with enhancing a platform for individuals interested in volunteering. He communicates daily with volunteers, sponsors, NFL representatives and the local community. It’s challenging to navigate the constant activity and ensure needs are met, but the firsthand experience is exciting — and he fully expects that it will open career doors.
“This internship will have a profound impact on my future goals. Being able to gain real insight about how an organization like the Greater New Orleans Sports Foundation runs, especially at a busy period, is invaluable,” he said. “Having an experience like this on my résumé will figure prominently when I’m being considered for a future role.”
Lauren Dawson, ’24, a communications intern, also enjoys a range of responsibilities, including updating web content, developing engaging social media content across multiple platforms, photographing memorable Super Bowl activities, producing high-quality videos showcasing behind-thescenes footage and fan interactions, and assisting with brand messaging and promotional materials.
“This experience is pivotal for my future endeavors in communications and media within the sports industry,” Dawson said. “Navigating a fast-paced environment prepares me to excel in future roles where adaptability and creative problem-solving are paramount.”
“Having Super Bowl work experience elevates an individual’s résumé,” agreed Forshag. “Mentioning the Super Bowl is a conversation starter; people want to hear about your experience. It gets you the call back.”
EXPANDING A VALUED PARTNERSHIP
It’s an unwritten rite of passage that when you volunteer during a baseball or softball tournament, you’ll be called on at some point to assist the tarp team. And so it was for Rawlings Sport Business Management students who braved 80-mile-an-hour winds to help safeguard the field during the inaugural Las Vegas College Baseball Classic hosted by Peak Sports MGMT last spring.
RSBM students were exclusively invited to volunteer at that tournament as well as Peak Sports’ inaugural Jax Classic, a baseball tourney held in Jacksonville, Florida. They were assigned responsibilities in promotions, operations, marketing and ticketing, among other areas.
“What’s been great about Peak Sports is that our partnership dates to 2018, when our students first worked the Frisco College Baseball Classic in Texas. When they expanded quickly thereafter to the Round Rock Classic, also in Texas, they again brought our students on board to help. We’ve worked both tournaments every year since,” said Daniel Schmidt, senior program coordinator.
as backstop banners and outfield messaging. In short, they learned about the many behind-the-scenes details required to ensure the success of such events.
“Most importantly, though, our students got to experience the joys of outdoor events, like the high winds and rain that resulted in canceled games,” Schmidt said, only half-jokingly.
“It’s a rite of passage to pull tarp at some point and learn to manage unexpected things like weather delays. Students learn how to pivot, use critical thinking and adjust on the fly, while at the same time making sure the customers — including the teams, which are critical to the success of a tournament and which participate on a volunteer basis — are satisfied.”
Braden Tucker, ’26, volunteered for the Las Vegas event because he wanted to work with Peak Sports MGMT, a company he subsequently interned with this summer — landing the
“THE MARYVILLE STUDENTS WERE PIVOTAL IN THE FIRST-YEAR SUCCESS OF THESE EVENTS AND ARE KEY REASONS WHY WE CAN CONTINUE HOSTING THESE EVENTS INTO FUTURE YEARS.” — NATHAN WOOLDRIDGE, VICE PRESIDENT OF PEAK EVENTS
And when the organization expanded this year, RSBM students played vital roles in the success of those two new events, said Nathan Wooldridge, vice president of Peak Events.
“The Maryville students were pivotal in the first-year success of these events and are key reasons why we can continue hosting these events into future years,” said Wooldridge. “They helped in a multitude of ways. Being new events, these required a ton of flexibility as we figured things out, and that provided a unique opportunity for students to see and be a part of that process.”
Schmidt accompanied students to the Las Vegas College Baseball Classic, held in March at Las Vegas Ballpark. They handled giveaways, coordinated postgame team meals, distributed team gifts, and erected corporate signage such
opportunity in part because of key connections he made as a student volunteer.
“I learned the most from observing Ryan Holloway [president of Peak Sports MGMT] and other executives think on their feet and solve issues as they arose,” said Tucker. “It was a great opportunity to see how professionals handle the unexpected. This is the kind of real-world experience you don’t get in a classroom; you need to see it in action.”
Joann Thompson, program coordinator, accompanied volunteers to the Jax Classic held at 121 Financial Ballpark in February.
“The first year of any tourney, there are hiccups and things you don’t expect,” said Thompson. “For example, as the game started on the second day, we learned they were one person
down in the sound booth and needed help engaging fans. One of our students, Parker Schniepp, ’24, stepped up to take over the jumbotron sound effects and graphics. Afterward, everyone from the organizers to the stadium team congratulated him on a job well done.”
“THE MINDSET OF MULTITASKING”
The value of these Peak Sports experiences differs from those on a more national stage, such as collegiate football championships, said Thompson.
“In the latter instance, there are 1,000 volunteers, but in this case, there are only six students who help run whatever Peak Sports organizers need,” she said. “They get to be on the field during the game, engaging fans directly, sometimes doing surprising things like pulling tarps. This is how you make a name for yourself. Our students may not know they collected twice as many surveys as expected, but key organizers do. The opportunity to be more hands-on, fully immersed in the event is invaluable and puts our students way ahead of the competition when they search for internships and eventually reach the job market.”
After volunteering at the Jax Classic, Andrew Timmerman, ’24, is more confident in his ability to multitask and be successful in high-pressure roles.
“Working the tournament helped me gain more experience in problem-solving and event management,” he said. “I led the promotional team handling on-field activities between innings,
and it was great to be trusted with that responsibility and have the freedom to make decisions.”
But the best part of the job, said Timmerman, was seeing the fans enjoy themselves.
“We were able to bring young fans, like 5 to 10 years old, onto the field and take them into the dugout to visit with players. It was really great to see how much that experience brightened up their day,” he said.
With the expansion of Peak Events, including the new baseball tournaments and other sporting events that are set to come online in future years, the Peak Sports partnership with RSBM is more valuable than ever, Wooldridge said. The organization is exploring ways to involve students in events throughout the year, rather than just during event weekends, and looking at opportunities to expand student engagement in the sports sales space, including group ticket and event sponsorship sales.
“There is also an opportunity to help us continue to grow through collaboration to establish research objectives that could assist us in getting new events off the ground in new markets, specifically in women’s sports,” Wooldridge said.
“For us, the value pertains to reliable staffing, assistance in establishing new events and new markets, and helping us garner more revenue through sales. Arguably, most valuable is our ability to provide these students with learning experiences that will make them knowledgeable and marketable to employers if we cannot hire them ourselves upon completion of their degree.”
From left, Colton Pecher, '27; Worth Schirer, '27; Andrew Timmerman, 24'; Hayden Lee, '27; AJ Schachner, '27; and Parker Schniepp, '24, attended the inaugural Jax Classic on behalf of Peak Sports. During the week, they worked in media, marketing, promotions and operations.
ADVANCING THE NEW ‘RAWLINGS EXPERIENCE’
With the 2024 opening of Rawlings Experience, seven students and alumni have been given a unique opportunity as sales associates and managers to engage customers in an immersive retail enterprise at the new Rawlings world headquarters in Maryland Heights, Mo.
Addison Koth, ’22, a part-time retail associate, was first hired to work a pop-up version of the venture in the fall of 2023. In March, she began helping to set up the permanent, interactive storefront, which opened to the public in April.
“I love working at Rawlings Experience; it’s so different,” she said. “We have a unique custom glove bar where you get to use an iPad loaded with every customizable option available to create your own glove. It’s incredible.”
Austin Tapella, ’21, works as a team lead, which means he has added responsibility and manages associates.
“I appreciate every part of this job. We have a diverse and amazing team of employees, and the store is great,” he said. “It has a museum quality, and I love getting to see the reactions of the kids when they first walk in the door. If you have any sort of passion for baseball or softball, it’s like walking into heaven.”
Along with designing their own gloves, customers are invited to test out the latest Rawlings and Easton bats in an on-site batting cage. Sharing the retail space is the Rawlings Glove Vault, featuring an exhibit of current and historical Rawlings Gold Glove Awards as well as the game day glove designs of former pro legends and today’s MLB superstars. Tapella has learned a lot on the job, not the least of which is becoming a product expert to ensure his customers make a more educated purchase. Previously, he held hospitality roles at a prestigious local country club, where he saw customers daily and developed comfortable relationships, so engaging in conversation and anticipating needs were easier.
“In the retail sector, I’m engaging with strangers every day, and I have to be able to adjust on the fly to meet their needs and ensure they go home satisfied with their experience in the store. It was a tough adjustment, but now it’s one of my strong suits,” he said.
“WE HAVE A UNIQUE CUSTOM GLOVE BAR WHERE YOU GET TO USE AN IPAD LOADED WITH EVERY CUSTOMIZABLE OPTION AVAILABLE TO CREATE YOUR OWN GLOVE. IT’S INCREDIBLE.”
Above, clockwise from top left: Josh Portney, '24; Jacob Stamer, '24; and Morgan Copeland, '27, are part-time associates at Rawlings Experience, the retail space attached to the new Rawlings headquarters.
TRAVELS WITH RAWLINGS
Brand Ambassadors Build Connections, Skills
Over the past five years, Rawlings Sport Business Management students have served as Rawlings Ambassadors during the Men’s College World Series and Women’s College World Series national events. The experience offers a real-world opportunity to network with sport business professionals as well as gain knowledge and skills applicable across the industry.
Stationed in the heart of the Fan Fest area, Maryville University students interact with thousands of baseball and softball fans who are excited to swing the latest Rawlings and Easton bats in the inflatable batting tunnel, try on gloves in search of the best fit or shop other Rawlings gear.
“This is a win-win for our students and for the company,” said Jason Williams, EdD, program director. “Rawlings has a huge presence at Fan Fest because so many people love the brand and use their products, and our volunteers are respectful of that. They are professional, courteous and eager to learn about grassroots marketing, how to utilize an event for promotion and overall marketing strategies. It’s also a terrific opportunity for them to network and practice sales and communication skills.”
Four volunteers staffed the weeklong 2024 College World Series events, two at each location. Rawlings covered their
“THE MEN’S AND WOMEN’S COLLEGE WORLD SERIES ARE THE PINNACLE EVENTS FOR THE GRASSROOTS TEAM. THE RAWLINGS SPORTS MANAGEMENT AMBASSADORS STEPPED IN AND LEARNED ON THE FLY, LEADING TO RECORD SALES AT BOTH EVENTS. IT WAS AN HONOR TO WORK ALONGSIDE SUCH TALENTED AND HARDWORKING INDIVIDUALS.”
— MARK KRAEMER, DIRECTOR OF SPORTS MARKETING,
RAWLINGS SPORTING GOODS
transportation, food and lodging expenses. Volunteers primarily assisted customers with product demonstrations and helped with the daily setup and teardown of Rawlings major display tents as well as being on call for other responsibilities.
“The Men’s and Women’s College World Series are the pinnacle events for the grassroots team. The Rawlings Sports Management Ambassadors stepped in and learned on the fly, leading to record sales at both events. It was an honor to work alongside such talented and hardworking individuals,” said Mark Kraemer, director of sports marketing at Rawlings Sporting Goods.
Addison Koth, ’27, volunteered at the Women’s College World Series held in Oklahoma City in June.
“I play softball at Maryville, and it’s always been a dream of mine to attend the College World Series. I saw the experience posted and immediately signed up for it,” said Koth. “The atmosphere was incredible; everyone had such passion for softball and women’s sports.”
Koth was grateful for the ample opportunity to network with numerous Rawlings executives and build stronger
“THIS IS A WIN-WIN FOR OUR STUDENTS AND FOR THE COMPANY. RAWLINGS HAS A HUGE PRESENCE AT FAN FEST BECAUSE SO MANY PEOPLE LOVE THE BRAND AND USE THEIR PRODUCTS, AND OUR VOLUNTEERS ARE RESPECTFUL OF THAT.
THEY ARE PROFESSIONAL, COURTEOUS AND EAGER TO LEARN ABOUT GRASSROOTS
MARKETING, HOW TO UTILIZE AN EVENT FOR PROMOTION AND OVERALL MARKETING STRATEGIES. IT’S ALSO A TERRIFIC OPPORTUNITY FOR THEM TO NETWORK AND PRACTICE SALES AND COMMUNICATION SKILLS.”
— JASON WILLIAMS, E d D, PROGRAM DIRECTOR
connections with some familiar faces — RSBM alumni who now work for Rawlings.
She also appreciated learning about product development, even though she was already well acquainted with the brands.
“I’ve used Rawlings and Easton products my whole life, but then I just bought a bat based on its look and feel,” Koth said.
“Before working with Rawlings, I never thought about the importance of the design process and the engineering that goes into creating them.”
Jaxson Neville, ’27, volunteered for the Men’s College World Series held in Omaha, Nebraska. He was excited about the opportunity to partner with such a major sports organization.
“To be able to put on my résumé that I worked for Rawlings at such a big event is a huge win. And the networking opportunities were incredible. It’s all about connections, connections, connections,” he said, adding that he also gained confidence in his ability to converse with professionals and others.
“I also practiced my ability to adjust on the fly, because there was so much going on all the time — which I know from previous volunteer experiences is an important skill to have,” he said.
SUMMER INSTITUTE SHOWCASES
It’s amazing what you can learn in just one week if your classrooms vary from boardrooms to tech centers to athletic fields and you’re meeting daily with top professionals to explore behind the scenes of the fast-paced, ever-evolving sports industry. For the past 12 years, the Rawlings Sport Business Management Summer Institute has provided participants with such high-level access — and so much more.
“As part of our program, rising high school juniors and seniors learn from experts who make it happen in all aspects of the industry, including marketing, sales, product development and data analytics,” said Jason Williams, EdD, director of the Rawlings Sport Business Management program. “We are fortunate to partner with a wide variety of major sport organizations, and their executives are eager to engage with future sport business professionals.”
This summer, along with the annual weeklong program in St. Louis, a second Summer Institute was held in Dallas.
Participants in St. Louis spent the week visiting with industry professionals from Rawlings, the St. Louis Cardinals, the St. Louis Blues, the Missouri Valley Conference, Baseballism, Gateway PGA, the St. Louis Sports Commission, the O’Fallon Hoots and St. Louis City SC, among others.
In Dallas, organizations such as Peak Sports, the Dallas Mavericks and the Frisco RoughRiders opened their doors to students for tours and valuable hands-on experiences.
“It’s a very busy week for participants,” said Daniel Schmidt, program coordinator. “In St. Louis alone, they had the opportunity to visit nine different organizations and network with 25 sport business professionals. These were not just panel presentations; students had direct access to professionals and worked on a real-world project during every visit. It’s a valuable precollegiate experience that benefits all students who have an interest in pursuing a career in sport business management.”
INTERN TO COLLEAGUE: LESSONS
IN MENTORING
As senior director of brand marketing for Rawlings and as an adjunct sports marketing instructor, Lindsey Naber has mentored many Maryville students — 13 of whom are now full-time employees of the sporting goods powerhouse.
“Mentoring is a crucial component of our curriculum, and Lindsey is one our most effective mentors,” said Jason Williams, EdD, program director. “Through her teaching and active leadership style, Lindsey has provided countless students with the critical skills and valuable insights needed to be successful in the industry.”
There were few formalized internships when Naber was in college, which proved to be both a challenge and an opportunity, she said. That experience continues to inform her mentoring practice.
“I learned by doing as a volunteer for my college athletic department, and it was completely what I made of it,” she said. “I was free to give a lot of time to learn about the industry — basically, I was a shadow to everyone in the department. That experience has shaped how I mentor students; they are immersed side by side with key decision-makers.”
At Rawlings, Naber oversees national product launches for B2B customer sales. She also helps develop major brand initiatives for events such as the MLB All-Star Game and the NCAA Women’s College World Series as well as managing brand properties such as the Rawlings Gold Glove Award program.
Naber is intentional about having interns work on all aspects of her marketing projects.
“We operate as a fully functioning team,” she said. “I like to show the good, the bad and the ugly so students are exposed to all facets of the job because it’s critical. It helps them decide what area of the industry they want to work in, whether it’s marketing, accounting, IT, manufacturing or on the digital team.”
Taylor Shingler, ’22, ’23, is one example of that learning curve. She began as a marketing intern with Naber and now works for Rawlings as a business intelligence analyst.
“Lindsey made me feel like the work I was doing made a difference,” Shingler said. “She taught me to redirect my perspective, so another person understands better what I’m trying to communicate.”
Russell Susuki, ’18, is director of marketing and corporate fulfillment with the Missouri Valley Conference. He interned with Naber as senior in the program.
“Lindsey treated me like a full-time employee and gave me meaningful projects to assist with and eventually have responsibility for,” he said. “She took every opportunity to teach, and now take every opportunity I can to help the next generation of sport business professionals learn and grow.”
Morgan Ripper, ’21, ’23, works for Rawlings as a marketing coordinator, a position she landed after working as an intern with Naber.
“Lindsey does a great job of giving a wide range of responsibility to interns and pulling people in on highvisibility projects that they can be proud of or see out in the marketplace,” she said. “She allows interns to learn what it’s like to work collaboratively but also allows them to own projects that other companies might not give to interns.”
Like Shingler and Susuki, much of what Ripper learned from Naber about workplace communication is utilized daily. But one skill in particular stands out, she said.
“Forward thinking is probably the most frequently utilized skill I’ve strengthened since working with Lindsey,” Ripper said. “It is an underrated skill to be able to anticipate questions or issues that may come up.”
Through her leadership and mentorship, Naber emphasizes that learning is ongoing in the industry, said Ripper.
“Her relationships go beyond the time the internship is completed,” she said. “Lindsey stays in touch with all of her interns, helping them professionally in the industry.”
Internships provide students with valuable opportunities to develop skills and gain perspective, but those who mentor students also learn from the experience, said Naber.
“Companies and brands are 100 percent benefiting from the added help,” she said. “And personally, mentoring forces me to reflect on my job and focus on what I’m doing and what I can do better.”
From her vantage point, Maryville interns set themselves apart with their advanced level of preparation and professionalism.
“They know what to expect because the curriculum prepares them for that, and that helps us get to our end goal faster,” she said. “I sometimes forget how young they are because of their maturity and eagerness.”
“MENTORING FORCES ME TO REFLECT ON MY JOB AND FOCUS ON WHAT I’M DOING AND WHAT I CAN DO BETTER.” — LINDSEY NABER
Lindsey Naber
Students engage in a wide variety of exciting internship opportunities, thanks to our ever-expanding roster of exceptional partner organizations and valuable industry connections.
PARKER SCHNIEPP, ’24
As a product testing intern for Rapsodo, a sports analytics and technology company, Parker Schniepp, ’24, helped test a new beta software program for its baseball product, engaging with customers and providing feedback to software engineers. When the internship ended in June, Schniepp was hired full time as a product testing specialist and given added responsibilities, including managing interns, which means he’s well on his way
to his dream job.
“For my internship, I ran detailed tests, documenting results for the engineers,” Schniepp said. “The biggest challenge was that I didn’t have previous product knowledge, but now consider myself a product expert, especially when it comes to customer support. I also learned new software and terminology.”
The internship at Rapsodo helped Schniepp zero in on a long-term career goal, he said, while the Rawlings Sport Business Management program helped clarify how to achieve it.
“I want to get into a product management role, being responsible for
JACOB STAMER, ’24
Jacob Stamer, ’24, completed an internship with the Missouri Valley Conference last spring, but he’s back on board this fall, serving again as a communications intern for women’s tennis and softball, with the addition of women’s soccer. He has already learned a lot in the role, not the least of which is that he has a talent for digital media.
As part of his job, Stamer serves as a
liaison for the Division I schools in the MVC. He gathers information about weekly awards (play of the week, coach of the week, player of the week, etc.), writes media stories about them, and then publishes the articles to online platforms and shares them via email with the schools and media outlets. He is on standby to assist with other sports communications efforts.
“I didn’t expect to do as well as in digital media as I do,” he said. “It wasn’t an area I was familiar with, and I definitely didn’t expect to be working in this aspect
RAPSODO
every aspect of my own product — from user experience to functionality, features and benefits,” he said. “The program taught me how to manage myself, which is my strongest takeaway. I came in not knowing what I really wanted to do. The only thing I knew was that I loved sports and sports culture, and I wanted an opportunity to make an impact in the industry. My classes always emphasized that you should learn to be comfortable with being uncomfortable, which is essentially what I did with product testing and product development, and I really enjoy it.”
GABY DOZA, ’25
AMERICAN COLLEGIATE HOCKEY ASSOCIATION
As a ticketing and security intern with the American Collegiate Hockey Association (ACHA), Gabi Doza, ’25, participated last fall in online and in-person planning meetings that culminated in the 2024 ACHA National Championships in March.
“The internship was fun and interesting,” Doza said. “Honestly, I tell people it was the best experience I could have ever had. It met my expectations, plus more. Everyone was so appreciative of my help. With ACHA, I didn’t feel like a student; they treated me like an equal and trusted me to do the work.”
One of Doza’s first tasks was to reach out to different universities and businesses to recruit volunteers and later coordinate their activities during the tournament. She
also managed the will-call table, where she handled prepurchased tickets and media credentials.
In addition, Doza was asked to order signage — a significant job that gave her a sense of accomplishment.
“I enjoyed the responsibilities; it wasn’t just little tasks,” she said. “And having previously worked as a volunteer, I made sure they had everything they needed. I was able to do things for them that I would have wanted to see as someone in their shoes.”
One important lesson from the internship will benefit Doza throughout her sport business career.
“The biggest takeaway for me is that I never realized how many different things can happen. You feel like you understand everything, but then you show up another day and you have more questions or something unexpected happens,” she said. “Every single day there’s an opportunity to learn more.”
RACHEL ZILE, ’25
of sports business, but I really enjoy it.”
Through his internships, Stamer has learned a lot about the sports he covers as well as new skills. But many of the skills he utilizes now were honed throughout his coursework.
“For example, through the accumulation of my classes, I’ve learned why organizations make certain decisions,” he said. “That minimizes the questions I have to ask on the job while also helping me better understand what I need to be doing.”
As a promotion intern for the Gateway Grizzlies, a Frontier League baseball team, Rachel Zile, ’25, found herself in early summer 2023 staffing a flurry of game day activities designed to build fan engagement. By the end of the season, however, she was working as the interim promotions director. When the job had opened suddenly midseason, the general manager asked who was confident enough to step into the temporary role. Zile raised her hand.
"[THE INTERNSHIP] WAS THE BEST EXPERIENCE I COULD HAVE EVER HAD. IT MET MY EXPECTATIONS, PLUS MORE. EVERYONE WAS SO APPRECIATIVE OF MY HELP. WITH ACHA, I DIDN’T FEEL LIKE A STUDENT; THEY TREATED ME LIKE AN EQUAL AND TRUSTED ME TO DO THE WORK.” — GABY DOZA
GATEWAY GRIZZLIES/ST. LOUIS CARDINALS
“I learned early on in the Rawlings Sport Business Management program that I’d have to step out of my comfort zone to grow and be successful,” she said. Her advanced responsibilities included scheduling and coordinating interns, working with corporate sponsors, determining game day activities and assisting in script writing for PA announcers.
“Between the full-time staff and interns, I had a lot of help,” she said. “Also, I had done an outline script for an event in one class, and in another class, I learned about corporate sponsorship activation, so I had some idea of what I was doing.”
Fast-forward to summer 2024: Zile served as a community outreach intern for the St. Louis Cardinals. She supported off-site events and grassroots outreach efforts for the Cardinals Care program, and she helped promote kids club memberships at home games and clinics.
“I really like the community involvement aspect, but after graduation I’d also be open to a sales or corporate sponsorship position,” Zile said. “The sales class opened my eyes. It’s really about experiences — helping fans make memories and having a customer’s benefit in mind.”
“ [VOLUNTEER EXPERIENCES AND INTERNSHIPS] ARE INTERTWINED WITH CLASSES, WHICH HELPS YOU MAP OUT YOUR JOURNEY SO YOU CAN CONFIDENTLY APPLY TO JOBS, HAVE A RÉSUMÉ AND EXPERIENCE TO BACK IT UP, AND BE OF IMMEDIATE VALUE TO AN ORGANIZATION.”
Highlighting alumni who are making a significant impact in the sport business industry.
TYLER CANN, ’24
ST. LOUIS CITY SC
Tyler Cann, ’24, graduated from the Rawlings Sport Business Management program just a year after the inaugural season of the St. Louis CITY SC team in the MLS. As a membership services executive for the young team, he’s grateful for the career opportunity — one he didn’t see coming as a freshman.
Back then, Cann said, he was more introverted and would never have imagined himself working in sales — whether it was hosting 10 people for coffee or leading large networking events, as he does now.
“My ability to communicate with new people really surprised me,” he said. “I didn’t really see myself in sales when I first imagined working in professional athletics. But I had internships involving sales with the St. Louis Blues and a local tech company and grew to enjoy it.”
In his role, Cann handles about 700 season ticket member accounts.
Through internships and class projects, he’s come to understand that the sales aspect ultimately involves building relationships and finding a ticket holder’s best fit with the team.
“I make sure they’re kept up to date with the club news and events, address any concerns, help them celebrate special events at the stadium — basically, I help season ticket holders feel like they’re part of our community,” he said. “I also assist with corporate and group outings.”
All that back-end work really pays off, he added: “Game day is the best part of my job. We’re still working, but you see how the hard work pays off with the excitement of the crowd.”
Cann said the variety of volunteer experiences and internships he participated in through the RSBM program helped him develop the skills and confidence he needed to land his job with St. Louis CITY SC.
“Those kinds of experiences are intertwined with classes, which helps you map out your journey so you can confidently apply to jobs, have a résumé and experience to back it up, and be of immediate value to an organization,” he said.
CJ DONEGAN, ’20
LEGAL
AFFAIRS MANAGER/USA TRACK & FIELD
“ EVEN THOUGH I STILL HAD TO STUDY FOR AND PASS THE BAR, I ACCEPTED THE JOB BECAUSE I KNEW IT WAS A RARE OPPORTUNITY.”
CJ Donegan, ’20, had long planned a career that incorporated her passions for both sports and the legal field. She graduated a semester early with her degree in sport business management, however, and law school didn’t begin until the following fall. In the meantime, she accepted an internship with the Indianapolis Indians, a minor league baseball team.
“I’m a huge legal nerd. I’ve always thought it would be cool to combine my passions to study law and to work in the sports field,” Donegan said. “I came to Indianapolis for that internship and had no intention of staying — but the pandemic hit a month after I arrived,” she said.
Making the most of the situation, she enrolled in the IU McKinney School of Law in Indianapolis. During her final year, she held an externship with USA Track & Field, the national governing body for the sport. Prior to graduating, she was offered a full-time job as the organization’s legal affairs manager.
“Even though I still had to study for and pass the bar, I accepted the job because I knew it was a rare opportunity,” Donegan said.
As part of her responsibilities, she works with primary in-house counsel on contracts and corporate governance as well as compliance concerns, along with liaising with volunteer committees. The work is high volume and all-encompassing.
“Typically, you only know the department you work in, but in legal affairs, you’re involved in every department, and you get to see how they’re connected and functioning together,” said Donegan, who aspires to the role of general counsel for a sports organization. “I would enjoy the opportunity to assess risk and opportunity on a broader scale and play a bigger part in organizational mapping.”
With a strong desire to give back, Donegan hopes to one day teach an undergraduate RSBM course focused on the basic legal aspects of sports.
“I couldn’t have gotten where I am without this program. The faculty and staff really know how to lift students up and help them achieve their goals,” Donegan said.
DONNIE FOX, ’23
PEAK SPORTS MGMT
Donnie Fox, ’23, accepted a full-time job a semester before he graduated, finishing his degree online — a decision that was difficult to make because he was enjoying his time on campus, and it had already been cut short during the pandemic, when the second semester of his freshman year and his entire sophomore year were remote experiences.
leadership, MWSU became the organization’s largest Division II school.
“As a freshman, I would have never guessed I would have gotten these honors and achieved this level of success, but the idea that you need to work hard and be willing to outwork those around you is instilled during your very first Rawlings Sport Business Management class,” he said. “On a day-to-day level, that’s what continues to inspire me.”
Fox’s responsibilities focus on bolstering revenue for the athletics department.
This is primarily accomplished by identifying new partner opportunities, boosting ticket sales and marketing the school’s 15 athletic teams to prospective sponsors.
“I prospect sponsors and meet with them, work on data needs analyses, develop contracts, and build and activate sponsorship packages,” he said.
Fox was undecided about his academic pursuits when he enrolled at Maryville University, but after taking his first RSBM class, he was sold.
“ IT’S AN AWESOME FEELING TO KNOW THAT MY ALMA MATER SETS THE INDUSTRY STANDARD.”
Ultimately, however, that challenging decision led to his early and impressive success in the sports industry.
Fox was hired by Peak Sports MGMT as an account executive based at Missouri Western State University (MWSU) in St. Joseph, Missouri. Six months later, he was named general manager of corporate partnerships — and became Peak Sports’ youngest-ever general manager across more than 20 collegiate properties. He also earned the No. 2 top seller slot in 2023, and under his
“This was a community where I knew I could find my place and develop my independence,” he said.
MWSU hires interns each summer, and Fox said there are always Maryville students among them.
“They’re above and beyond more prepared,” he said. “They interview better, their résumés look better and no matter what grade level they are, they are more career ready. It’s an awesome feeling to know that my alma mater sets the industry standard.”
NICOLE NARDI, ’17
FORMULA 1
LAS VEGAS GRAND PRIX
Nicole Nardi, ’17 , has built an impressive network of industry leaders over the seven years since she graduated from Maryville. She has also earned respect as a professional in the sport business field, having worked with both brands and teams across the country.
Following roles with the Las Vegas Raiders and MGM Resorts International, she now works as a partnerships manager for the Formula 1 Las Vegas Grand Prix, managing corporate sponsorships.
“I assist in the development of new and exciting concepts for partners to help provide maximum return on investment as well as manage all experiential activation, digital experiences, short- and long-term strategic planning, and creative ideation,” Nardi said.
The role is one she aspired to as a student after taking a sport partnerships class.
“I fell in love with the sport partnership aspect of the industry, and I’m still loving what I do each day,” she said. “I’ve had the privilege thus far to experience sport partnerships on both the team side as well as the brand side.”
Nardi felt highly prepared for work in the real world and credits the program with helping her to create a realistic career outlook. Even now, she is grateful for the continuing support the faculty offer.
“Jason Williams and Daniel Schmidt are amazing mentors still today,” she said. “They know the game and know that sport business is a grind. They really help set you up with real-world expectations. Knowing that the grind is no joke and that networking is key has been extremely helpful throughout my career,” she said.
“JASON WILLIAMS AND DANIEL SCHMIDT ARE AMAZING MENTORS STILL TODAY. THEY REALLY HELP SET YOU UP WITH REALWORLD EXPECTATIONS. ”
Experience is important as well.
As a student, Nardi said, she was encouraged to get involved as much as possible and take advantage of the ample learning opportunities available as a volunteer or an intern.
“I did everything I could to build my experience, and it truly kick-started where I am today,” she said. “I was able to be a part of the ticket sales agent program at the St. Louis Cardinals, which led to my first role at the Raiders as an inside sales representative.”
TAYLOR SHINGLER, ’22, ’23
RAWLINGS SPORTING GOODS
As a business intelligence analyst for Rawlings, Taylor Shingler, ’22, ’23, works with the IT department as well as the digital marketing team in support of online retail sales.
“As a former softball player, I always admired Rawlings and thought it would be a great opportunity to work for the brand someday,” Shingler said.
“My senior year, I was fortunate to be selected for a marketing internship, during which it became clear to me that the company would be a great fit as my future workplace.”
Shingler is tasked with summarizing, analyzing and helping colleagues visualize data so they can understand sales trends. On any given day, she might study the effectiveness of email campaigns or analyze glove sales or help determine the success of new product campaigns.
As a first-year student, Shingler was set on pursuing a marketing career, only deciding to focus on data analytics later in her education.
“I always wanted to work in marketing, but my classes exposed me to many different areas,” she said. “I’ve enjoyed all of it, but my analytics class sparked an interest in exploring a different side of the sports industry. That led to a data analytics concentration in my MBA program at Maryville.”
As a Rawlings intern, Shingler gained confidence as a team member on projects and in presenting results. And after working at Rawlings over the past two years, she is comfortable navigating new territory.
“I’m learning a variety of new material, but because of the relationships I have built, I am not afraid to ask questions for clarification, and when create reports, I am confident and trust the data I’m sharing with executives,” she said. That confidence began to build during hands-on projects in Shingler’s RSBM classes.
“In nearly every class, we developed a project that had a bigger impact than just getting a grade — it was useful research for the company. In my role at Rawlings, I’m using skills every day that I learned in classes where we worked with large data sets and challenged our comfort zones.”
WHAT SETS MARYVILLE APART?
INDUSTRY EXPERTS WHO ARE MARYVILLE ALUMS WEIGH IN
RYAN SHORT, ’18
SENIOR ASSOCIATE — SEATING BOWL ANALYST
LA28 OLYMPIC AND PARALYMPIC GAMES
“
The next big thing on the horizon that I anticipate for the ticketing industry is the expanded integration and use of AI and facial recognition. You already see it in use in a few venues for security purposes and with MLB’s trial Go-Ahead Entry, but over the next five years, with so many new venues breaking ground, I believe the fan experience during ingress and their ticket journey will come to the forefront as teams and operators look to elevate their overall fan experience outside of what is produced solely during their in-game time frame. The shorter the entry process is, it allows for fans to spend additional time inside the venue, potentially producing ancillary streams of revenue such as concessions, merchandise, sponsorship views and so on . ”
SAMANTHA VADEN , ’14
PREMIUM ACCOUNT MANAGER HOUSTON ROCKETS
“Tailored, premium spending is quickly growing in our industry. Companies and businesses that are using sporting events for client entertainment and development are looking to tailor their experiences for a better investment. The individuals making these key decisions are part of a younger generation, and the traditional full-season member is becoming more rare as these individuals are looking for customizable experiences to target their clients more efficiently and better bang for their buck in more premium, all-inclusive spaces. This is exciting because there is a lot of potential to create unique and personalized partnerships with these decision-makers. The flip side is also challenging because the more tailored, the more attentive these deals become to ensure the experience is executed the way it should be to create repeat business. ”
SHELBY HILD, ’15
ASSISTANT COMMISSIONER FOR COMMUNICATIONS
MISSOURI VALLEY CONFERENCE
“The future of college athletics looks so different from when I first got into the business nearly 10 years ago. The House v. NCAA settlement changes a lot for our industry, but one thing remains the same for me: The reason why I do what I do is for the student-athletes that we serve. I am excited to continue building and expanding the Missouri Valley Conference brand, celebrating our student-athletes and supporting our coaches and administrators in any capacity that I can. Although it might scare people, the most exciting things for me about the future of our industry are the challenges and the unknowns. I have always been a proponent of the axiom ‘If you’re not being challenged, you’re not growing,’ so I am ready to tackle the unknowns with those around me. The most challenging part is that as an industry, we’re going to be expected to do more, or maintain what we’re doing, with less money and less resources. At the end of the day, we want to continue to provide our studentathletes with an elite experience, and that is what we will do, despite the challenges that lie ahead.
SEAN WOLLENBERG, ’14
DIRECTOR OF BUSINESS DEVELOPMENT
NORTHWESTERN SPORTS PROPERTIES
“College sports has changed more over the past five to 10 years than it has in the past 50 years. We are amid the biggest transformational time in college sports history. And it’s been the business of college sports driving the change − NIL, conference realignment, record-breaking media deals, etc. It’s an extremely tough time for athletics departments to navigate the changing landscape. You’re seeing several longtime athletic directors at major institutions resigning right now because of the complexity. These changes will continue to evolve and force athletics departments to make hard decisions on the future of their program and the sports included. All this being said, college sports has never been stronger. Record-breaking viewership of College Football Playoffs and March Madness have always been strong, but the emergence of women’s sports in college sports has been a revelation. All of which adds to the complexity of college sports today. We fully intend on embracing the changes occurring and capitalizing off all the positive momentum. As with these past five to 10 years, the coming years will help shape the future of college sports. Can’t wait to see what the future brings. Exciting times! ”
INTERNSHIPS NEW POSITIONS AND PROMOTIONS
GABI DOZA ACHA
KEAGHAN HOLUB ACHA
ALEX KOELLER Arsenal Business Growth
JAMES CASSERLY Bellerive Country Club
RILEY JUST Big River Race Management
HALLIE UNLAND Big River Race Management
BRENDAN RAINBOLT Chesterfield Hockey Association
NOAH ARRAS Elite Baseball
RACHEL ZILE Gateway Grizzlies
TROY HAEFFNER Gateway PGA
TRENT MATHENY Gateway PGA
JACK KORTE Hat Launch
CHASE RAMEY i9 Sports
COLTON PECHER Missouri Pickleball Association
JACOB STAMER Missouri Valley Conference
PEYTON WILLIAMS Missouri Valley Conference
JADEN HENDRICKS Olympia Gymnastics
JAY BOWENS Peak Sports
MORGAN COPELAND Perfect Game
PARKER SCHNIEPP Rapsodo
NICK VAN DEMAN Rawlings Sporting Goods
MICHAEL GOULD Rawlings Sporting Goods
DRAKE DOWNING Rawlings Tigers
BRENDEN BIRNSTILL St. Louis Ambush
KEAGHAN HOLUB St. Louis Ambush
JJ LERNER St. Louis Ambush
AARON SCHROMM St. Louis Ambush
JOEY COSTRINO St. Louis Blues
RILEY JUST St. Louis Blues
KARLEIGH PARRISH St. Louis Blues
ANDREW TIMMERMAN St. Louis Blues
JOSH PORTNEY St. Louis Cardinals
JAKE BEHRMANN St. Louis Sports Commission
LAUREN DAWSON St. Louis Sports Commission
ZACH GROSS St. Louis Sports Commission
DANA BUFORD New Orleans Sports Authority
LAUREN DAWSON New Orleans Sports Authority
NICK VAN DEMAN New Orleans Sports Authority
COLTON PECHER New Orleans Sports Authority
RYAN SHORT, ’18 2028 LA Olympics
ERIN SORVIG, ’24 Alerus Center – Oak View Group
NOAH LOESCH, ’23 Baseballism
SPENCER BARLOW, ’23 Carolina Hurricanes
CLAYTON PATTERSON, ’23 Chicago Fire
BLAKE ABRAHAM, ’23 GA – Tennessee Tech University
JACK KORTE, ’24 Hat Launch
SIERRA RODGERS, ’24 Joliet Slammers
NICOLE NARDI, ’17 Las Vegas Grand Prix
PEYTON HIGHTOWER, ’23 Meadowbrook CC
SHELBY HILD, ’15 Missouri Valley Conference
KELTON LINZE, ’24 Rapsodo
PARKER SCHNIEPP, ’24 Rapsodo
MICHAEL WU, ’24 Rapsodo
MICHAEL LUTES, ’23 Rawlings
JAKE SCHUMACHER, ’23 Rawlings
TAYLOR SHINGLER, ’22, ’23 Rawlings
JOSH PORTNEY, ’24 Rawlings Experience
AUSTIN TAPELLA, ’20 Rawlings Experience
JOEY COSTRINO, ’24 St. Charles Convention Center
AARON SCHROMM, ’24 St. Louis Ambush
JENNIFER BORGMANN, ’22 St. Louis Cardinals
KEAGHAN HOLUB, ’24 St. Louis Cardinals
ANDREW TIMMERMAN, ’24 St. Louis Cardinals
TYLER CANN, ’23 St. Louis City SC
GAVIN KALISH, ’24 St. Louis Stars SC
AARON TURNER, ’23 Tampa Bay Rays
RECOGNIZING AWARD-WINNING STUDENTS
At the close of each academic year, the Rawlings Sport Business Management program is pleased to honor individual students and new graduates who have achieved superior heights in the pursuit of their academic and experiential learning. These awards are presented during the John E. Simon School of Business Awards Ceremony, which was held this year on May 2. “Experience and hard work have led these remarkable individuals to this honor, and we’re proud to have them represent our program this way,” said Jason Williams, EdD, program director.
THE JOHN E. SIMON SCHOOL OF BUSINESS AWARD FOR EXCELLENCE IN THE RAWLINGS SPORT BUSINESS MANAGEMENT PROGRAM
The foundation of the Rawlings Sport Business Management program rests on three pillars: volunteer engagement, classroom learning and dynamic internships. This signature award recognizes individuals who exemplify overall excellence in each of these areas. Honorees exhibit enthusiasm, flexibility, professionalism and maturity, while clearly demonstrating to their program peers that both knowledge and experience are required to succeed in the sport business industry.
LAUREN DAWSON, ‘24
“Lauren consistently showcases critical thinking well beyond her years, and she is always extremely professional. She produces at the highest level in and out of classroom.”
— Program faculty and staff
ANDREW TIMMERMAN, ‘24
“Andrew was outstanding in both his academic and experiential learning pursuits. He routinely sought out new experiences and landed multiple internships on his own, including many opportunities outside of St. Louis.”
— Program faculty and staff
VOLUNTEER AWARD
JENNA RANKEY, ‘27
Now in its second year, the Volunteer Award honors the individual who shared most generously of their time and talents as a volunteer at regional and national sporting events throughout the year. Quite literally, Jenna Rankey, ’27, volunteered more than any other student during the 2023 – 24 academic term. Her hard work resulted in a greater sense of confidence and accomplishment, networking with high-level executives, and ample opportunities to develop competitive industry skills.
INTERN AWARD
The Intern Award recognizes individuals who exemplify overall excellence in an internship role. Selected by faculty and staff, factors include excellent supervisory reviews, reliability, demonstrated professional growth and a strong determination to meet the needs of the hiring organization.
PARKER SCHNIEPP, ’24, worked diligently to master the technical aspects of his internship and continually asked what he could do above and beyond those expectations to ensure his internship was successful.
LAUREN DAWSON, ’24, consistently received positive reviews from her supervisors, and her personal and professional achievements helped to set a new standard for what internship success looks like.
ST. LOUIS
June 9 – 14, 2025
• Engage with 36+ industry pr ofessionals within the following organizations: Rawlings Sporting Goods, St. Louis Blues, St. Louis Cardinals, St. Louis Sports Commission, Rapsodo, WWT Raceway, St. Louis City SC, Missouri Valley Conference and more!
• Opportunities to work on r eal-world projects
• Explor e different sports industry careers
DALLAS
July 14 – 17, 2025
• Engage with 20+ pr ofessionals from the Dallas Mavericks, Peak Sports MGMT, College Football Playoff, Hyperice and more!
