SPIFFS PROMOS WELLA REWARDS PRODUCT SPOTLIGHT INFORMATION STATION ULTIMATE REPAIR AN EXCLUSIVE LOOK INTO THE LATEST NEWS, ANNOUNCEMENTS AND TOOLS WITH THE WELLA COMPANY.
PERMANENT COLOR to help prevent over-processing for reliable results.
Color won’t over-process for reliable results.
Helps protect hair from extra damage happening in the presence of metals wherever color is placed.
Reduces the risk of developing a new allergy to hair color * No PPD, PTD
10 minute development time.
Up to 100% gray coverage.
13 SHADES | 3 FAMILIES: NEUTRAL, WARM, COOL
• Non-progressive color that develops in only 10 minutes
• Control-X Technology helps prevent over-processing
• Use with Welloxon Perfect 6% developer in a 1:1 mixing ratio
NON-PROGRESSIVE
UP TO 100%
COVERAGE IN JUST 10 MINUTES *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. COMPETITION BENEFITS TECHNOLOGY
EXPRESS
COLOR YOU CAN TRUST WITH CONTROL-X TECHNOLOGY
GRAY
METAL PURIFIER
ME+ DYE TECHNOLOGY
10 MIN
100% GRAY COVERAGE
FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a r sk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each co oration. Strictly follow safety instructions. If you have ever exper enced an allerg c reaction to hair colorants, you should not co or 2/ - 2/N 3/ - 3/N 4/ - 4/N 5/ - 5/N 5/1 - 5/A 5/37 - 5/GW 6/ - 6/N 7/ - 7/N 7/1 - 7/A 8/ - 8/N 9/ - 9/N 7/37 - 7/GW 10/ - 10/N
01 THE WELLA WIRE
EXPRESS TOUCH-UP
In 30 minutes or less, cover gray hair with a T-line color application. Simply apply Koleston Xpress to the front hairline and the client’s part line. This speedy service is ideal for walk-in customers, unplanned color services or clients in a rush.
ON THE GLOW
In less thank a lunch hour, touch up regrowth by matching, going darker, or lifting hair up to 2 levels. Keep clients looking fresh between appointments by o erning this express service.
FLASH FRAMING
Cover grays and create a multi-faceted look kissed with warmth. Discover
R eg r o wt h T o uchU p a nd H e r o Sh a de : 6/6/ N
R o o t T ouchU p with 6 F oil Highlig h ts and H e r o Shade: 9 /9 /N
how to create dimension around the face
shampoo bowl - to get
in and out
ash. R o o t T ouchU p with Basin Bal a y age and H e r o Shade: 7 /377 / G W KEY SERVICES USE WITH WELLOXON PERFECT 6% DEVELOPER IN A 1:1 MIXING RATIO. Apply to dry hair using a b r Develop up to 10 minutes. your choice of MIXING RATIO 1 :1 ONLY HAVE 10 MINUTES? GET FULL R OOT COVERAGE AFTER BEFORE BEFORE BEFORE AFTER AFTER *Wella Company is a member of the Internat onal Collaboration on Cosmetics Safety FOR RESISTANT GREY HAIR PROCESS WITH HEAT 02 THE WELLA WIRE
at the
your clients
in a
HEAT OR NO HEAT
USAGE TIPS
By using a controlled heat source with Koleston Xpress, you can ntensify the color result without making the shade any darker. A controlled heat source may be desired for coarse hair, this does not reduce the development time Still Process for 10 minutes.
RESISTANT HAIR
If you are currently using Koleston Perfect Intense Natural shades (e.g. 66/0) or the client’s hair is notoriously resistant, we recommend continuing to use Koleston Perfect Intense Natural shades.
COLOR MASS OXIDATION
You may notice the color mass oxidize di erently than Koleston Perfect. Control X technology and the speed in which the color molecules form cause the oxidation of the color. We don’t recommend mixing and letting the bowl stand for a prolonged amount of time before applying.
SUGGEST MIXING AT THE STATION
With KX, the timing starts when the activator hits the color. Application: This is dependent on the stylist preference as well as the service being provided.
• Bowl & brush: for precision application
• Applicator bottle: for speed and e ciency.
RECOMMEND NOT TO USE ON CLIENTS USING DOUBLE NATURALS
If a client currently uses KP Double naturals it is recommended not to use KX KX is not about replacing all gray coverage services. KX is about bene cial services recommended to add and complement an express salon menu.
PRO TIPS
1 APPLY BARRIER CREAM
Staining will occur on dry skin, clean any color on the hairline immediately.
2 XL BRUSH
Use a large brush for speedy application.
3 FORMULATE ON LEVEL
No need to adjust - the color is non progressive.
4 TRUST THE PROCESS
Color may look lighter while wet, it’ll be the target shade once dry.
5 START WITH GREY
Start application in the areas with the highest percentage of grey.
6
RESISTANT HAIR
Climazon can be used for coarse hair. This does not reduce the 10 minute development time.
03 THE WELLA WIRE
FAST & FABULOUS
Rede ning Beauty in Minutes with Wella’s Express Services
FL A S H GLAZE
A ZERO lift, ZERO damage color glaze within the demi category for in nite possibilities and in nite hair types. Use after blonding services, standalone or on virgin hair for irresistible silky hair feel and healthy-looking shine.
Use when a tonal deposit is desired and longevity isn’t a concern.
Apply to towel-dried hair after a blonding service
20 Second Facts
. . .
High Level Blondes in 5 min
Zero Lift = Zero Damage
Neutralize, add tone, add shine
UP
TO 100% GRAY COVERAGE IN JUST 10
MINUTES
The speed you value with the results you can rely on, from the Koleston Perfect you have always trusted.
Up to 100% gray coverage in 10 minutes. For perfect roots every time.
No concerns about color going darker or bad surprises, Koleston Xpress integrates ControlX technology that helps to prevent over depositing after 10’.
20 Second Facts
. . . . .
10 min. Permanent Color w/ 100% Grey Coverage
Non-Progressive / Does NOT go DARK Control X Technology which is proprietary to Wella.
Matches current Koleston Perfect Shades. O ers incremental service revenue $$ w/ NEW Services.
NEW
BLONDORPLEX CREAM TONERS
BlondorPlex Cream Toner is our rst dedicated express toning solution to complement all bleaching services, pre-made with Plex technology and o ering up to 90% less breakage for perfectly blending blonde results.
20 Second Facts
. . .
Pre-Mixed Plex #2 provides increased revenue & stylist versatility.
Exceptional Toning Results in 5 Minutes
90% Less Breakage (Pre-Mixed w/ Plex #2)
04 THE WELLA WIRE
SPEEDY CHIC
Crafting Your Express Service Menu
In the whirlwind of beauty demands, time is precious—and we're here to help. Build an Express Service Menu to elevate your salon's earnings, o ering quick yet re ned treatments to cater to busy clients and maximize pro ts
WELLA EXPRESS SERVICES
EXPRESS TOUCH UP
In 30 minutes or less, cover grey hair with a T-line application. Simply apply Koleston Xpress to the front hairline and the client’s part line. This speedy service is ideal for walk-in customers, unplanned color services, or clinents in a rush
MINUTES - T-LINE $40/ FULL HEAD $75*
01
REGROWTH TOUCH UP
Koleston Xpress 6/ - 6/N
+ Welloxon 20 Vol
Start on the area with the highest percentage of grey.
FLASH FRAMING
MINUTES - $120*
01
REGROWTH TOUCH UP
Koleston Xpress 6/ - 6/N + 7/37 – 7/GW + Welloxon 20 Vol
02
SHINEFINITY GLAZE
+ Bowl & Brush Activator Shine nity 08/38
Apply on lengths, immediately after regrowth application. Process 10 minutes.
Cover greys and create a multi-faceted look that’s kissed with warmth. Discover how to create dimension around the face at the shampoo bowl - to get your clients in and out in a ash
Start on the area with the highest percentage of grey. Process for 10 minutes, then cleanse and post treat before moving to the next step.
02
BASIN BALAYAGE
Blondor Freelights + Freelights Developer 30 Vol 1:1.5
On clean, damp hair, gently feather the lightener around the face and part line. This express lightening service can be done at the shampoo bowl.
ON THE GLOW
1 HOUR - $165*
01
FACE FRAMING
BlondorPlex + Welloxon 20 Vol
In less than a lunch hour, touch up regrowth by matching, going darker, or lifting hair up to 2 levels. Keep clients looking fresh between appointments by o ering this express service
Highlight around the face with roughly 6 foils.
02
REGROWTH TOUCH UP
Koleston Xpress 9/ - 9/N + Welloxon 30 Vol
Apply to regrowth while foils are processing. Start on the area with the highest percentage of grey.
03
SHINEFINITY GLAZE
Shine nity
09/36 + 09/81 + Bottle Activator
After processing, cleanse and post treat before your Shine nity Glaze.
03
SHINEFINITY GLAZE
Shine nity
09/61 + 09/36
+ Bottle Activator
After processing, cleanse and post treat before your Shine nity Glaze.
*example
30
45
salon pricing “ nishing work” prices omitted 05 THE WELLA WIRE
EXAMPLE STYLIST SERVICE GUIDE
INSTANT REFRESHER
A ROOT RE-TOUCH, TONER, & TREATMENT SERVICE IN ONE!
ORIGINAL SERVICE
Koleston Perfect
- Average Application Time: 20 Min
- Process Time : 45 Min
Blondorplex / Foils
- Application Time: 30 mins
Blonder Liquid Toner
- Application Time: 5 min
- Process Time : 10 Min
Ultimate Repair MHR Treatment and Mask
- Mask processing time: 5 min
- Processing time: 90 sec. leave in
TOTAL TIMINING: 2 hours
*Suggested Average Pricing : $175
* nishing work prices are omitted all prices are example salon pricing
NEW EXPRESS OPTION
Koleston Xpress
- Application Time: 30 min
- Process Time : 10 min
Blondorplex / Foils
- Application Time: 30 min
Blondorplex Toner*
- Application Time: 5 min
- Processing Time: 5 mi
Ultimate Repair MHR Treatment and Mask
- Mask Processing time 5 mins
- Processing time: 90 sec. leave in
TOTAL TIMING: 1 hour
SAME SERVICE IN HALF THE TIME!
Average Pricing : $185 *BPT has step 1 & 2 in the color (time saver)
BEFORE AFTER NL:75-100% GREY ENDS: LEV 9 COLOR TREATED REGROWTH: 7/11 1:1 20 VOL ENDS: BLONDORPLEX CREME TONER /36 1:2 1.9 PASTEL 06 THE WELLA WIRE
*Suggested
MIRACLE HAIR RESCUE VS PROTECTIVE LEAVE-IN
PRODUCT
KEY BENEFIT
CLAIMS
APPLICATION
VISCOSITY
MIRACLE HAIR RESCUE
REPAIR - TARGET CURRENT DAMAGE IMMEDIATELY WITH MIRACLE HAIR RESCUE
REPAIRS HAIR DAMAGE IN 90 SECONDS*
*When using Ultimate repair step 3
99% LESS BREAKAGE** **vs non-conditioning shampoo
12x SMOOTHER HAIR*** ***instrumental test vs non-conditioning shampoo
PUMP SPRAY
LIGHT LIQUID
PROTECTIVE LEAVE-IN
PROTECT & STYLE - PROTECT FROM FURTHER DAMAGE WITH THE LEAVE-IN
5-IN-1 PROTECTION*
*breakage, UV, heat, mechanical damage, frizz ANTI-FRIZZ EFFECT FOR UP TO 72 HOURS
8X SMOOTHER HAIR FOR PROTECTION AGAINST MECHANICAL DAMAGE** **instumental test
PUMP DISPENSER
CREME SERUM
FOR THE ULTIMATE HAIR, REPAIR AND PROTECT NEED TO CONSISTENTLY WORK HAND IN HAND
CONDITIONER
VS MASK
How do I know if I should use the ULTIMATE REPAIR Conditioner or Mask?
This depends of the damage level and the desired hair feel: Choose conditioner for lightweight hair feel, mask for heavily damaged hair or/and more intense smoothness. Ultimate Repair products are suited for all hair types.
What is the di erences between ULTIMATE REPAIR Conditioner and Mask?
Conditioner gives intense inner strength without weighing the hair down. It is leaving the hair soft to touch, feeling clean and fresh. The mask has more smoothening ingredients but with an adaptive technology, providing smoother hair feel vs. conditioner, still without “overloaded” or “coated” feel.
20 second facts
MHR Repairs Hair Damage in 90 Sec. that provides instant grati cation w/ clients.
Versatility to o er UPGRADED SERVICES (Color, Blonding, Cutting, Styling) $1.90 per application
NEW MASK o ers a SPA Experience helping detangle and make the hair feel smooth
NEW PROTECTIVE LEAVE-IN is a 5 in 1 Protecter from Breakage, Mechanical damage, UV, Heat and Frizz.
COLOR SAFE
KEY BENEFIT PRODUCT WHEN WET WHEN DRY LEAVE-ON TIME EASY TO DETANGLE VERY EASY TO DETANGLE LIGHT-WEIGHT & HEALTHY HAIR FEEL SMOOTH & HEALTHY HAIR FEEL 30 SECONDS TO 3 MINUTES 5 TO 10 MINUTES CONDITIONER MASK INTENSE INNER STRENGTH INTENSE REPAIR AND SMOOTHNESS 07 THE WELLA WIRE
. . . .
HAIR COLOR
BLONDORPLEX CREAM TONERS
Intuitive and compact range with results in just 5 minutes
OUR
9/37 NEW NEW NEW NEW 7/42 7/75 8/36 Introducing FOUR NE arm shimmer shades Blonde Glow Very light blonde gold brown Luminescent Light blonde gold violet Copper Blush Medium brown red matte Brunette Shimme Medium brown brown mahogany
permanent color powered by Microlight Technology which allows light to enter hair and radiate out, giving it a youthful luminosity. The built-in Metal Puri er helps to protect hair from extra damage happening in the presence of metals wherever color is placed.
MOST LUMINOUS
A
A convenient solution
express toning
for
Pre-mixed with PLEX Technology for 90% less hair-breakage* Low ammonia content for a gentle shift to break through brass instead of covering it up
Mix 1:2 1.9% for express blonde toning. 1:2 4% for express toning
base breaking. Apply
clean damp hair
roots to ends
comb through /16 Lightest Pearl Ideal for light levels to add a delicate pearl, neutralize yellow and reduce unwanted warmth. /81 Pale Silver Ideal to neutralize orange or achieve icy cool tones on lighter levels. /36 Crystal Vanilla Suitable for all levels to add sophisticated creamy golden tones /96 Sienna Beige Ideal for all levels to add a delicate rose beige with a touch of violet to balance and compliment neutral to warm blonde Ultra Cool Booste Intensify neutralization of brassiness and unwanted warmth. Mix 1-5g per 30g selected toner Watch-out: Too intense to use alone COOL N EUTRAL TO WARM B OOSTER
pre-mixed
up
90% less
and
to pre-lightened
from
and
BlondorPlex Cream Toner is our rst dedicated express toning solution to complement all bleaching services,
with Plex technology and o ering
to
breakage* for perfectly blended blonde results.
NEW . . . 7/81 A POWERFUL NEW LOOK THE SAME LOVED FORMUL A WHAT’S NEW NEW PACKAGING NEW SHADE FAMILY NAVIGATION A LUXURIOUS PERMANENT COLOR FOR 100% NATURAL-LOOKING COLOR RESULTS 08 THE WELLA WIRE
GET READY!
Newness Is Coming!
#1 * PROFESSIONAL BRAND FOR THICKER, FULLER
MODERN LOGO: SIMPLIFIED & CLEAN
ENDORSEMENT: PROFESSIONAL & CLINICAL
APPROACHABLE SCIENCE: SCALP-ROOT-STRAND BENEFITS
FROM TO SYSTEM KIT
CLEANSER SHAMPOO
SCALP REVITALIZER CONDITIONER
SCALP AND HAIR TREATMENT
SCALP CARE + HAIR THICKENING SYSTEM
SCALP + HAIR SHAMPOO
SCALP + HAIR CONDITIONER
SCALP + HAIR THICKENING TREATMENT
DEEP PROTECT DENSITY MASK
INSTANT FULNESS DRY CLEANSER
RECHARGING COMPLEX
ANTI-BREAKAGE STRENGTHENING MASK
VOLUMIZING DRY SHAMPOO
HAIR GROWTH SUPPLEMENTS
SCALP RECOVERY PURIFYING EXFOLIATOR
SCALP PURIFYING EXFOLIATOR
THICKENING HAIR SPRAY
BODIFYING FOAM
ROOT LIFTING SPRAY
VOLUMIZING + THICKENING MOUSSE
*Globall y selling. ** V alue da a. Kline & Compa n y
HAIR **
SCALP CARE + HAIR THICKENING SYSTEM SCALP TARGETED SYSTEM DENSITY DEFEND DENSITY DEFEND STYLING
FROM TO
FROM
DISCOVER MORE HERE 09 THE WELLA WIRE Nioxin Restage 2024 Openers Consultation Guide System Kits Discontinued
TO
10 THE WELLA WIRE
SALES SUCCESS: BEST PRACTICES
Gain insights into the strategies that have propelled our team members to success.
ULTIMATE REPAIR SMOOTH & REPAIR KIT
WHO
CURRENT UR SALONS
TARGET NEW UR SALONS NON-REORDER UR SALONS
20 SECOND FACTS
HOW
LEAD WITH W/ NEW SKUS.
ACTIVATE ACCELERATION PLAN TO ACCELERATE SELL-THROUGH.
LEVERAGE SERVICE REVENUE STORY TO GAIN STYLIST ADOPTION.
MHR REPAIRS HAIR DAMAGE IN 90 SEC. THAT PROVIDES INSTANT GRATIFICATION W/ CLIENTS. VERSATILITY TO OFFER UPGRADED SERVICES (COLOR, BLONDING, CUTTING, STYLING) / $1.90 PER APPL. NEW MASK OFFERS A SPA EXPERIENCE HELPING DETANGLE AND MAKE THE HAIR FEEL SMOOTH NEW PROTECTIVE LEAVE-IN IS A 5 IN 1 PROTECTER FROM BREAKAGE, MECHANICAL DAMAGE, UV, HEAT AND FRIZZ
BLONDORPLEX CREAM TONER WHO
CURRENT BLONDOR SALONS
NEW TARGET BLONDOR SALONS
20 SECOND FACTS
HOW
LEAD WITH W/ NEW SKUS.
FOCUS ON TIME SAVINGS & EXPRESS SERVICES FOCUS ON IMPROVED CONDITION OF HAIR (PRE-MIXED PLEX #2)
PRE-MIXED PLEX #2 PROVIDES INCREASED REVENUE & STYLIST VERSATILITY. EXCEPTIONAL TONING RESULTS IN 5 MINUTES
. NIOXIN SYSTEM KITS
90% LESS BREAKAGE (PRE-MIXED W/ PLEX #2)
WHO
CURRENT NIOXIN SALONS
LOST P6M NIOXIN SALONS
NEW TARGET NIOXIN SALONS
20 SECOND FACTS
HOW
LEAD WITH SIMPLIFICATION
BRAND HERITAGE & EXPERTISE IN SCALP CARE RELAUNCH LOST & CURRENT DOORS W/ OPENERS. BEST VALUE
THINING & SCALP CARE CATEGORY LEADER FOR OVER 30 YEARS
85% NOTICED A THICKENING EFFECT IN 30 DAYS
80% NOTICED AN INCREASE IN HAIR DENSITY IN 30 DAYS
80% NOTICED AN INCREASE IN HAIR FULLNESS IN 30 DAYS
SALES SUCCESS: BEST PRACTICES
Gain insights into the strategies that have propelled our team members to success.
ILLUMINA COLOR
WHO
.
CURRENT IL SALONS KP SALONS NOT BUYING IL. PROSPECT SALONS (NO WELLA)
20 SECOND FACTS
HOW
LEAD WITH W/ NEW SHADES / LEVERAGE VISUALS HIGHLIGHT CLAIMS & HOW THEY DELIGHT TODAY’S CLIENTS LEVERAGE OPENERS AND PROMOS THAT HAVE ALL NEW SHADES.
ULTIMATE NEUTRALIZATION AND LUMINOSITY (NEW) NO VISIBLE DAMAGE (NEW) UP TO 100% GREY COVERAGE WITH A SHEER RESULT VEGAN
. UP TO 85% NATURALLY DERIVED INGREDIENTS. & FREE FROM MINERAL OIL EACH TUBE IS MADE WITH 100% RECYCLED MATERIALS 100% RECYCLED ALUMINUM TUBE* & PLASTIC CAP & 85% RECYCLED CARDBOARD RECYCLABLE ALU/PP/CARDBOARD
KOLESTON XPRESS WHO
CURRENT KP SALONS SALONS CURRENTLY USING COMPETITOR 10 MIN COLOR NEW NON-WELLA COLOR SALONS
20 SECOND FACTS
HOW
LEAD WITH INNOVATION “NONE PROGRESSIVE” LEVERAGE CLAIMS THAT ARE UNIQUE TO WELLA (METAL PUR/ME+) LEVERAGE SERVICE REVENUE OPPORTUNITY (SPEED W/ 100% GREY COVERAGE) FOR KP SALONS, THE KX SHADES MATCH THE KP SHADES.
10 MIN. PERMANENT COLOR W/ 100% GREY COVERAGE NON-PROGRESSIVE / DOES NOT GO DARK CONTROL X TECHNOLOGY WHICH IS PROPRIETARY TO WELLA. MATCHES CURRENT KOLESTON PERFECT SHADES. OFFERS INCREMENTAL SERVICE REVENUE $$ W/ NEW SERVICES. .
12 THE WELLA WIRE
Welcome to Wella Rewards, a loyalty program like no other
As a Wella Rewards member, you have exclusive access to our Rewards, Community and Education to help grow your business.
Choosing Wella has never been so rewarding.
Salons enrolled in Wella Rewards prior to 2/21/24 need to activate their account via the email they received from hello@wellarewards on 2/21/24 (check spam folder). If they DID NOT receive this email please have them email hello@wellarewards.com
for 2024
Refreshed Look Brand New App Five New Tiers Even More Brands Included
The App
New for 2024, you now have easy access to track and redeem your cell at the click of a button, with our Wella Rewards app. Download the app by visiting wellarewards.com and follow the prompts shown on-screen.
up to date with the latest updates,
Tiers & Points
Points are earned based on bi-annual purchase requirements tied to trade terms. Points are awarded on the 28th of each month, for the previous month purchases.
Redemption Point Value: 80 points per $ for Education & 110 Points per $ for all other rewards.
For a full guide on how to download the app, scan the QR code.
Expansion
You can earn points across even more brands, with Wella Color Charm, Clairol Professional and Briogeo now earning points.
DIAMOND >$100,000 8 points per $1 PLATINUM $50,000 - $99,999 7 points per $1 GOLD $10,000 - $49,999 6 points per $1 SILVER $1,000 - $9,999 2 points per $1 PARTNER $1 - $999 1 points per $1 US BRANDS
13 THE WELLA WIRE EXISTING CUSTOMERS NEW CUSTOMERS HOW TO ENROLL
You’ve Been RED (C)
A bright red crème that’ll read you hand to toe
Feelin’ Fire (C)
A er y orange crème that’ll make you feel HOT
As Real as It Gets (C)
A classic white crème that’s as real as you.
Purrrride (C)
A dark brown crème that’s purrre joy
Pricele$$ (C)
A rich green crème as unique as hue
Dream Come Blue (C)
A cobalt blue crème as bluetiful as you.
My Me Era (C)
A coral pink crème that’s unapologetically you.
Introducing a collection of unapologetic brights that celebrates self expression in allllll forms. Express yourself and your skills with bold crémes and shiny shimmers, because nail polish isn’t just a color, it’s the punctuation to hue you are
Lookin’ Cute-icle (C)
A golden yellow crème that’ll make you look and feel cute-icle
(Bee)FFR (C)
A bumbly yellow crème you’ll bee feelin’ real in.
Midnight Snacc (C)
A dark green crème that’ll eat it UP
9 9 3 9 9 00 0 5 6 6 9 9 3 9 9 00 0 5 2 0
9 9 3 9 9 00 0 5 6 7 9 9 3 9 9 00 0 5 2 1
9 9 3 9 9 00 0 5 6 8 9 9 3 9 9 00 0 5 2 2
9 9 3 9 9 00 0 5 6 9 9 9 3 9 9 00 0 5 2 3
9 9 3 9 9 00 0 5 7 2 9 9 3 9 9 00 0 5 2 6
9 9 3 9 9 00 0 5 7 5 9 9 3 9 9 00 0 5 2 9
9 9 3 9 9 00 0 5 7 0 9 9 3 9 9 00 0 5 2 4
9 9 3 9 9 00 0 5 7 1 9 9 3 9 9 0 0 0 5 2 5 I Can Buy Myself Violets (C) A bold violet crème that’ll make you bloom. 9 9 3 9 9 00 0 5 7 3 9 9 3 9 9 00 0 5 2 7
9 9 3 9 9 00 0 5 7 6 9 9 3 9 9 00 0 5 3 0
9 9 3 9 9 00 0 5 74 9 9 3 9 9 00 0 5 2 8
9 9 3 9 9 00 0 5 7 7 9 9 3 9 9 00 0 53 1 S top at
A classic
back 9 9 3 9 9 00 0 5 4 8 Sheen S tealer
A shimmer y teal that’ll
you steal the sheen. 9 9 3 9 9 0 0 0 5 5 1 I
ve the
A shimmer y deep sky blue that’ll
you the whirl. 9 9 3 9 9 00 0 5 5 4 9 9 3 9 9 00 0 5 4 9
hot pink shimmer that’ll make you feel gooood. 9 9 3 9 9 00 0 5 5 2 Funshine (S) A shimmer y golden yellow that’ll brighten your day 9 9 3 9 9 00 05 5 0
A
orange shimmer
a-peeling 05 5 3 o y a f
Nothin’ (C)
red crème that never holds
(S)
make
Deser
Whirl (S)
give
Feelin’ Myself (S) A
You’re the Zest (S)
juicy
that’ll make you feel
14 THE WELLA WIRE
GelColor 14–pc. Chipboard Counter Display I R C 9 9 3 5 0 1 7 1 4 2 2 / U P C 4 0 6 4 6 6 5 1 0 6 60 2 1 2 – GelCo ors (1 per shade) (15 mL – 0 5 Fl Oz ) 1 – Ge Color S tay S trong B ase Coat (15 mL – 0 5 Fl Oz ) 1 – Ge Color S tay Shiny Top Coat(15 mL – 0 5 F Oz ) 1 – Chipboard Disp ay 1 – Color Char ts 1 – B lank Co or Palet tes with Chain and L abel Salon Price: $260.49 US / $322.74 CAN GelColor Add–On Kit #2 IRC 99350171425 / UPC 4064665106633 6 – GelColors (1 per shade) (15 mL – 0.5 Fl. Oz.) Feelin’ Fire, Purrrride, Dream Come Blue, (Bee)FFR, Midnight Snacc, Stop at Nothin’ 1 – Blank Color Palette with Chain and Label 1 – Table Top Instructions GelColor 36–pc. Acrylic Store Display S T O C K- I N- B O X U P C 4 0 6 4 6 6 5 1 0 6 6 2 6 / R C 9 9 35 0 1 7 1 4 2 4 E M P T Y A C R Y L I C D IS P L AY U P C 4 0 6 4 6 6 5 1 0 0 9 7 6 / I R C 9 9 35 0 1 5 3 9 5 4 36 – GelColors (3 per shade) (15 mL – 0.5 Fl. Oz.) 1 – Large Acrylic Counter Display with printed footers 1 – Chipboard Header 5 – Color Charts 1 – Blank Color Palettes with Chain and Label GelColor 36–pc. Stock–in–Box IRC 99350171424 / UPC 4064665106626 36 – GelColors (3 per shade) (15 mL – 0.5 Fl. Oz.) 1 – Printed footers 1 – Chipboard Header 5 – Color Charts 1 – Blank Color Palettes with Chain and Label GelColor Add–On Kit #1 IRC 99350171423 / UPC 4064665106619 6 – GelColors (1 per shade) (15 mL – 0.5 Fl. Oz.) You’ve Been RED, As Real as It Gets, Pricele$$, My Me Era, Lookin’ Cute-icle, I Can Buy Myself Violets 1 – Blank Color Palette with Chain and Label 1 – Table Top Instructions Nail Lacquer 12–pc. Chipboard Counter Display IRC 99350171417 / UPC 4064665106558 12 – Nail Lacquers (1 per shade) (15 mL – 0.5 Fl. Oz.) 1 – Chipboard Counter Display 1 – Blank Color Palettes with Chain and Label 1 – Color Chart Nail Lacquer 36–pc. Acrylic Store Display STOCK-IN-BOX UPC 4064665106565 / IRC 99350171418 EMPTY ACRYLIC DISPLAY UPC 4064665100976 / IRC 99350153954 36 – Nail Lacquers (3 per shade) (15 mL—0.5 Fl. Oz.) 1 – Large Acrylic Counter Display 1 – Set of Printed Footers 1 – Chipboard Heade 1 – Blank Color Palette with Chain and Label 5 – Color Chart Nail Lacquer 4–pc. Mini Pack IRC 99350171414 / UPC 4064665106527 4 – Mini Nail Lacquers (3.75 mL – 0.125 Fl. Oz.): As Real as It Gets, My Me Era, Feelin’ Fire, (Bee)FFR Nail Lacquer 6–pc. Mini Pride Pack ITEM DCS015 / IRC 99350171416 / UPC 4064665106541 4 – Mini Nail Lacquers (3.75 mL – 0.125 Fl. Oz.): Pricele$$, My Me Era, Lookin’ Cute-icle, Without A Pout, Feelin’ Fire, Purrrride, Stop at Nothin’ Nail Lacquer 36–pc. Stock–In–Box IRC 99350171418 / UPC 4064665106565 36 – Nail Lacquers (3 per shade) (15 mL—0.5 Fl. Oz.) 1 – Set of Printed Footers 1 – Chipboard Header 1 – Blank Color Palette with Chain and Label 5 – Color Charts In nite Shine 12–pc. Chipboard Counter Display IRC 99350171419 / UPC 4064665106572 10 – In nite Shine Long–Wear Lacquers (1 per shade + 2 Hero shade) (15 mL – 0.5 Fl. Oz.) 1 – In nite Shine Base Coat (15 mL – 0.5 Fl. Oz.) 1 – In nite Shine Top Coat (15 mL – 0.5 Fl. Oz.) 1 – Chipboard Counter Display 1 – Color Chart 1 – Blank Color Palettes with Chain and Label In nite Shine 36–pc. Acrylic Store display STOCK-IN-BOX UPC 4064665106596 / IRC 99350171421 EMPTY ACRYLIC DISPLAY UPC 4064665100976 / IRC 99350153954 30 – In nite Shine Long–Wear Lacquers (3 per shade + 6 Hero shade) (15 mL – 0.5 Fl. Oz.) 3 – In nite Shine ProStay Primer (15 mL – 0.5 Fl. Oz.) 3 – In nite Shine ProStay Gloss (15 mL – 0.5 Fl. Oz.) 1 – Large Acrylic Counter Display with printed footers 1 – Chipboard Header 1 – Blank Color Palette with Chain and Label 5 – Color Charts In nite Shine 36–pc. Stock–in–Box IRC 99350171421 / UPC 4064665106596 36 – In nite Shine Long–Wear Lacquers (3 per shade) (15 mL – 0.5 Fl. Oz.) 1 – Set of Printed Footers 1 – Chipboard Header 1 – Blank Color Palette with Chain and Label 5 – Color Charts Salon Price: $666.00 US / $826.20 CAN Salon Price: $666.00 US / $826.20 CAN Salon Price: $105.45 US / $130.82 CAN Salon Price: $105.45 US / $130.82 CAN Salon Price: $72.00 US / $87.00 CAN Salon Price: $216.00 US / $261.00 CAN Salon Price: $216.00 US / $261.00 CAN Salon Price: $9.98 US / $12.50 CAN Salon Price: $14.97 US / $18.75 CAN Salon Price: $87.00 US / $105.00 CAN Salon Price: $261.00 US / $315.00 CAN Salon Price: $261.00 US / $315.00 CAN 15 THE WELLA WIRE
INFORMATION STATION
WELLA REWARDS BROCHURE
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15 THE WELLA WIRE
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