REWARDS
As a Wella Rewards member, earn points when you purchase Wella products*.
Use these points to claim a range of products and services from our newly expanded catalogue of rewards.
This includes:
• Wella Company Products
• Education: In-Salon, Studio & Events
• Luxury Items
• Electronics
• Expenses Reimbursement
Access your rewards account via our new promotions and more...
Not yet a member? It’s free to join, simply register online at wellarewards.com and you could start earning rewards.
NEW GHD CHRONOS CURVE
MAX WAND
• 1.5 inch barrel wand
• Shiny, loose waves
• Best for medium to longer hair lengths
LAUNCHING JULY 10TH
Achieve up to 3x faster High-Definition results1 that last all day 2 with 4 new professional curling irons and wands. SCAN OR CLICK TO
CONICAL WAND
• 0.9 inch - 1.1 inch tapered barrel wand
• Glossy, beach curls
• Great for all hair lengths
CLASSIC IRON
• 1 inch barrel clamp iron
• Long-lasting, defined waves
• Great for all hair lengths
GRAND IRON
• 1.25 inch barrel clamp iron
• Bouncy, voluminous curls
• Best for medium to longer hair lengths
Not available on Wella Store - please contact your Wella Account Manager to purchase the new Chronos Curve Collection.
POWER BRANDS FOR ALL YOUR DEMI SERVICES 2
COLOR TOUCH INTENSE VIBRANCY & SHINE
• Ideal for grey coverage up to 70%1
• Transformative Blonde toning
• Add depth with root shadow
• Gentle lift with 4% Emulsion
• Maximum tonal neutralization
• Perfect choice for vibrant reds
BOTTLE OR BOWL & BRUSH FOR EASY APPLICATION
TINTED GLOSS
Color Result Our most pigmented demi for intense vibrancy and shine
Benefits
• Alkaline formula for intense vibrancy
• Ammonia-free
• Low lift
• Up to 70% grey coverage1
• Lasts up to 28 washes with soft regrowth
• Metal Purifier for balanced color results
• Vegan
LEARN MORE
SHINEFINITY
SHINE YOU CAN FEEL
• Ultra natural blend for the first signs of grey
• Blonde toning – Speed & Flash Glazes
• Balance faded ends with an ultra-natural finish
• Zero lift
• Shimmering veil of color
• 4 unique boosters to enhance or pastelize any shade
BOTTLE OR BOWL & BRUSH FOR EASY APPLICATION
SHEER GLOSS
Color Result Long-lasting color glaze for a translucent shimmering character
Benefits
• Balanced pH technology for deeper color penetration
• Up to 250% shinier hair2 and Up to 50% smoother and softer hair3
• Zero ammonia, silicones and alcohols
• Zero lift, Zero damage
• Ultra-natural blend for first signs of grey
• Lasts up to 20 washes
• Metal Purifier for balanced color results
• Vegan
ULTIMATE
RISE WITH WELLA
For over 140 years, Wella Professionals has done what’s best for hair. Pioneering innovation and partnering with stylists and salon owners to fuel growth and unlock their unique potential. For us, hair is not only a passion, it’s a business and way of life. We believe hair is an art & a craft worth elevating. We are proud to empower professionals on their journey. WE ARE your true partners. We support you in every aspect of your business – creatively and commercially No other brand will do more to help you succeed.
RELATIONSHIP INSPIRATION
TO DRIVE BELONGING AND ENRICH
We want to be your best partner, so we don’t only foster a close relationship between the #WellaF amily and your business. We also help you to connect with peers and enjoy unvaluable experiences with ambassadors.
SCIENCE
THAT DRIVES CREATIVE EXPLORATION
As creators, we believe life is about exposure to new ideas, exploration and play We create fashion and trend inspired collections to make you dream.
EDUCATION
OF METAL CONTROL THAT CHANGES THE GAME THAT SUPPORTS AND ELEVATES
We have pioneered the creation of a built-in metal-control system across color and care to ensure you can create unlimited hair transformations on every canvas.
We believe if you can dream it, you can achieve it. A close community of educators is by your side to support you at any stage of your career and create value for your business.
WELLA STUDIO CALENDAR
2025 STUDIO EDUCATION
CERTIFICATION SEMINARS
Wella Color Expert:
Jersey Satellite Studio, July-November
$3,500/280,000 Wella Rewards Points
Wella Color Expert is for the most passionate stylists in the industry—those of us who always want to learn more, and to learn why. From understanding the science behind what we do, to elevating our professionalism and increasing our revenue, we will learn how to reach the highest level of color mastery, for total confidence in creativity and client satisfaction to drive our color service revenues.
Color Craft I:
Los Angeles Studio, July 20-21
$920/73,600 Wella Rewards Points
Color Craft I, the first in a three-part color series, will prepare you for Wella Color Expert program or simply help you develop your color craft. Loaded with the content and qualification for our Wella Color Expert program, this seminar provides knowledge of Wella Coloring as a foundation for reliable problem solving and takes a blended learning approach by touching on hair's biology, consultation, efficient formulation and efficient application.
Here's what you'll learn in this two-day seminar:
• The ins and outs of the Wella Color Portfolio and our signature standards of application including time-saving application techniques that will transform how you do hair
• Essentials of hair biology through rigorous examination of its composition, structure and natural pigmentation and how artificial and natural hair colors influence formulation and results
• Skills in technical and lifestyle consultation that will help you create confidence in your communication skills and maximize your relationship with your client
Color Craft II:
Online, July 14-15 & August 25-26
Los Angeles Studio, May 6-7 & June 10-11
$920/73,600 Wella Rewards Points
Color Craft II takes a blended learning approach that focuses on lightening hair to create dimension. You'll gain an understanding of the foundational art of dimensional color and learn to create a range of looks from high contrast to subtle.
Here's what you'll learn in this two-day seminar:
• The cause and effect of different sectioning and how it impacts your overall look including the techniques of service opportunities for you and your client using various foiling and freehand painting techniques
• How to place lightness to gain maximum impact placement and reduce the time of your services, to create dimensional looks with many different techniques including balayage and foils, and to decipher which foiling techniques to use based on the desired end result decided in consultation
• Real-world tactics and skills you can use on a daily basis behind the chair. This seminar also features a hands-on workshop that will give participants a unique opportunity to work with Wella Coloring firsthand in a safe, supportive environment
CERTIFICATION SEMINARS
Color Craft III: Online, July 21-22
Los Angeles Studio, July 24-25 & August 24-25
$920/73,600 Wella Rewards Points
Color Craft III takes a blended learning approach focused on corrective color and is the final seminar in our Color Craft series before heading into Wella Color Expert Program. We demonstrate the key to advancing your skills as a color correction expert and you’ll learn techniques for removal, recoloring and identifying what steps to take to successfully correct color challenges.
Here's what you'll learn in this two-day seminar:
• How to expertly navigate color correction situations from everyday toning to complete color removal including how to navigate your client's hair history and create a strategy to achieve their desired end result
• Techniques for identifying problem areas and determining the corrective technique needed, ranging from color balancing and filling, to color removal
• Ways to cultivate and boost your confidence through real-life scenarios and setting realistic expectations with tips for building your business by properly guiding your clients with at-home care maintenance
Cut Craft I:
Los Angeles Studio, July 13-14
$920/73,600 Wella Rewards Points
Cut Craft I, the first in a three-part series, will prepare you for Cut Expert Certification or simply help you develop your cutting skills. Loaded with the content and qualification for our Cut Expert Certification, you'll be immersed in the building blocks of cutting hair. Cut Craft I focuses on the fundamentals of consultations and tools while sharpening your knowledge of technique, shape and actions. Elevate your craft by discovering how to create infinite possibilities for your clientele and showcase your artistry!
Here’s what you’ll learn in this two-day seminar:
• The fundamental techniques of line and layers while exploring face shapes and fringes for every guest's suitability
• Our cutting methodology, which focuses on the cause and effect with the two dynamics of a haircut: technique and shape
• How to assess client’s cut suitability through analyzing model’s face shape, hair fabric, and lifestyle
Cut Craft II: Los Angeles Studio, July 15-16
$920/73,600 Wella Rewards Points
Cut Craft II, the second in a three-part series, will prepare you for the Cut Expert Certification or simply help you develop your cutting skills. Loaded with the content and qualification for our Cut Expert program, you'll build on the fundamentals learned in Cut Craft I. Cut Craft II further develops your technical craft with a focus on graduation techniques and how to combine line, layers, and graduation to create any haircut. With the combination of these three techniques, you will be able to customize any cut for your clientele and ensure suitability.
Here’s what you’ll learn in this two-day seminar:
• How to further develop your technical craft with a focus on graduation techniques and combining line, layers, and graduation to create a customize any haircut
• How to assess client's cut suitability through analyzing model's face shape, hair fabric and lifestyle
• How to mood board and reverse mood board
WELLA STUDIO CALENDAR
2025 STUDIO EDUCATION
CERTIFICATION SEMINARS
Cut Craft III: Los Angeles Studio, July 17-18 & August 24 25
$920/73,600 Wella Rewards Points
Cut Craft III, the second in a three-part series, will prepare you for the Cut Expert Certification or simply help you develop your cutting skills. Loaded with the content and qualification for our Cut Expert program, you'll build on the fundamentals learned in Cut Craft I. Cut Craft II further develops your technical craft with a focus on graduation techniques and how to combine line, layers, and graduation to create any haircut. With the combination of these three techniques, you will be able to customize any cut for your clientele and ensure suitabilit
Here's what you'll learn in this two-day seminar:
• How to further develop your technical craft with a focus on graduation techniques and combining line, layers, and graduation to create a customize any haircut
• How to assess client's cut suitability through analyzing model's face shape, hair fabric and lifestyle
• Time-saving application techniques that will transform how you do hair
NON CERTIFICATION SEMINARS
Red Formulations Unlocked
Los Angeles Studio, June 15
$520/41,600 Wella Rewards Points
Reds and coppers continue to be front of trend & highly requested throughout the seasons. We know that reds can be tricky to navigate, confidently; in this course you will gain the knowledge to fearlessly create bespoke, expensive looking reds and tackle any red transformation with ease. This seminar includes intensive, interactive theory covering key principles for lifting, depositing, glossing, & more, as well as a hands-on workshop to be able to put your learnings into practice.
Here's what you'll learn in this seminar:
• Formulation theory & comprehension
• Solutions to avoid hot roots, banding, drab ends and other common red challenges
• Suitability in all ranges of reds from red-violets, to reds, to coppers, to strawberry blondes
• Dimensional tone-on-tone placement
• Immersive hands-on workshop
Blonde Toning Unlocked
Los Angeles Studio, August 25
$520/41,600 Wella Rewards Points
Blonding continues to be the #1 requested salon service. As trends evolve, blondes remain both timeless and sought-after. When formulating for blondes, a more nuanced approach is required and, in this seminar, we will unlock the limitless possibilities. During this Unlocked seminar you will enhance your skills in blonde formulation from methodology to execution, perfecting your approach along the way. Increase confidence in your formulation skills to create beautiful blondes whether they be from cool to warm or soft to bold.
Here's what you'll learn in this seminar:
• Blonde-specific consultation tips
• Lifting results, toning, glazing, glossing
• Confidence to create clean, healthy blondes
• Immersive hands-on workshop
Creative Color Unlocked
Los Angeles Studio, August 26
$520/41,600 Wella Rewards Points
As stylists and colorists, we are artists at our core. This seminar will allow you to take your color knowledge to the next level, unlocking your artistic potential through bespoke formulation with a pantone focus, and placement centered around cause & effect. As you navigate through this seminar, you will enhance your creative formulation approach and gain the confidence to create any shade you envision. As part of our Unlocked series, this seminar is one step into a deep dive of formulation craft.
Here's what you'll learn in this seminar:
• Creative formulation theory
• Confidence to create nuanced, pantone formulas
• Creative & strategic placement ideas
• Immersive hands-on workshop
