THIS FALL, HARVEST MORE WITH WELLA REWARDS
As a Wella Rewards member, you’ll have exclusive access to our Rewards, Community and Education to help grow your business.
Earn points for every Wella product purchased* and choose rewards to suit you, including:
• Wella Company Products
• Education: In-Salon, Studio & Events
• Luxury Items
• Reimbursement of Expenses
Plus, members are enjoying surprise giveaways, gifts, bonus points and a whole lot more! After all, this is Wella Rewards, a loyalty program like no other.
SCAN ME FOR QUICK ACCESS!
SURREAL COLOR
INSPIRED BY AI. CREATED BY PROFESSIONALS
Are your clients showing inspiration images that look too good to be true? That might be because they are, with AI images flooding the internet learn how you can adapt your technique to create these looks in reality.
ANATOMY OF AN AI IMAGE
1. Lighting
Un-natural lighting that hits very evenly across the hair & face.
2. Definition
Skin appears ‘ultra smooth’ and hair can lack definition from strand to strand.
3. Perfect Imperfection
Hair that looks textured and fluffy, but still maintains a high shine finish.
HOW TO GET THE LOOK
AI COLOR
Use a mixture of natural and precision lightening techniques to create surreal light effects.
Use multiple shades to create shine lines.
Choose a light refective color brand.
AI STYLING
Prepare the hair with smoothing care regimen.
Use a natural bristle brush to encourage shine.
Layer your products throughout the styling.
Finish by molding the hair with your hands and perfecting the edge with a small brush.
Create flawless AI inspired color results, with the SURREAL COLOR service.
AW25 COLOR TRENDS
This season, we’re seeing a definite shift in trending color palettes — dramatically moving away from Golden Hour toward a moodier, cooler aesthetic. WGSN is forecasting the comeback of captivating tinted darks and neutrals with a metallic finish.
AI STYLING MUST HAVES
ULTIMATE
ULTIMATE REPAIR Miracle Hair Rescue is the perfect base to prepare damaged hair before applying styling products.
EIMI Stay Firm is perfect for strong, brushable hold.
MAKE IT YOU
WELLA PROFESSIONALS UNVEILS “MAKE IT YOU” CAMPAIGN
Wella Professionals steps boldly into its next chapter with Make It You, a new global campaign that reintroduces the iconic brand with renewed purpose and self-expression at its core. Make It You celebrates the idea that beauty is personal, ever-evolving, and deeply individual. It’s a reminder that hair is more than style, it’s a language that tells the world who we are and who we’re becoming.
Wella Professionals' breakthrough care regimen, ULTIMATE REPAIR, now elevated with new premium packaging and powered by patented technology for deep, visible transformation, is ready to embrace the next chapter.
Leading the way with its revolutionary formulation, the ULTIMATE SMOOTH regimen includes Squalane and Omega-9 for deep nourishment. Both actives help moisturize the hair cuticles while polishing the hair surface, creating a lightweight barrier.
COLOR TOUCH / SHINEFINITY
SALON NAME: Mark Ryan Salon
SALON LOCATION: New York City
OWNER NAME: Mark DeBolt
Why do you like Shinefinity and Color Touch?
At Mark Ryan Salon, Shinefinity and Color Touch are absolute go-tos. Shinefinity delivers the perfect balance of tone, shine, and condition, all without lifting the natural color or damaging the hair. It's a dream for clients who want to enhance their color or refresh between appointments without commitment. Color Touch remains a classic: it’s incredibly versatile and has remained (for 20 years!) my go-to product for low-lighting, root shadowing and creating brunettes that never fade RED.
Usage, Benefits, and Superiority vs. Competitive Products
We use Shinefinity daily for balancing and controlling warmth in blonde and brunette hair. It outperforms other glosses in terms of shine, transparency, and hair feel. We also love it for refreshing copper tones in redheads. It has a unique gel-creme texture that applies like skincare—super luxurious—and it leaves the hair soft, never coated or dull. Color Touch continues to be unbeatable for demi-permanent depth and tone, especially for clients transitioning from permanent color or looking to explore a new look without full commitment.
Service Opportunity and Client Experience
Glossing has become one of our fastest-growing categories. Clients love the idea of “glass hair,” and Shinefinity delivers that mirror-like finish they see on social media. It’s a quick, add-on service that elevates every appointment. Our clients leave the salon with color that looks expensive and feels healthy.
Pro Tip: for Stylists Wanting to Increase Glossing Services
Educate your client at the chair. Frame glossing not just as a maintenance step, but as a luxury treatment that enhances tone, shine, and overall hair health. Use visuals and real-life examples from your chair or Instagram to show the difference. Also, use Shinefinity as your finishing touch after highlights or balayage. It’s the secret to that polished, red carpet look clients are asking for.
WELLA STUDIO CALENDAR
CERTIFICATION SEMINARS
WELLA COLOR EXPERT
Los Angeles Studio, September 2025 – January 2025
$3,500 / 280,000 Wella Rewards Points
Wella Color Expert is for the most passionate stylists in the industry—those of us who always want to learn more, and to learn why. From understanding the science behind what we do, to elevating our professionalism and increasing our revenue, we will learn how to reach the highest level of color mastery, for total confidence in creativity and client satisfaction to drive our color service revenues.
COLOR CRAFT I
Los Angeles Studio, September 21-22 & October 26-27
$920 / 73,600 Wella Rewards points
Color Craft I, the first in a three-part color series, will prepare you for Wella Color Expert program or simply help you develop your color craft. Loaded with the content and qualification for our Wella Color Expert program, this seminar provides knowledge of Wella Coloring as a foundation for reliable problem solving and takes a blended learning approach by touching on hair's biology, consultation, efficient formulation and efficient application.
Here's what you'll learn in this two-day seminar:
• The ins and outs of the Wella Color Portfolio and our signature standards of application.
• Essentials of hair biology through rigorous examination of its composition, structure and natural pigmentation
• Skills in technical and lifestyle consultation that will help you create confidence in your communication skills and maximize your relationship with your client
• How artificial and natural hair colors influence formulation and results
• Time-saving application techniques that will transform how you do hair
COLOR CRAFT II
Los Angeles, September 23-24 & October 28-29 $920 / 73,600 Wella Rewards points
Color Craft II takes a blended learning approach that focuses on lightening hair to create dimension. You'll gain an understanding of the foundational art of dimensional color and learn to create a range of looks from high contrast to subtle.
Here's what you'll learn in this two-day seminar:
• The cause and effect of different sectioning and how it impacts your overall look
• How to place lightness to gain maximum impact placement and reduce the time of your services
• How to create dimensional looks with many different techniques including balayage and foils.
• The techniques of service opportunities for you and your client using various foiling and freehand painting techniques
• How to decipher which foiling techniques to use based on the desired end result decided in consultation
• Real-world tactics and skills you can use on a daily basis behind the chair. This seminar also features a hands-on workshop that will give participants a unique opportunity to work with Wella Coloring firsthand in a safe, supportive environment
COLOR CRAFT III
Los Angeles Studio, September 25-26 $920 / 73,600 Wella Rewards points
Color Craft III takes a blended learning approach focused on corrective color and is the final seminar in our Color Craft series before heading into Wella Color Expert Program. We demonstrate the key to advancing your skills as a color correction expert and you’ll learn techniques for removal, recoloring and identifying what steps to take to successfully correct color challenges.
Here's what you'll learn in this two-day seminar:
• How to expertly navigate color correction situations from everyday toning to complete color removal
• Techniques for identifying problem areas and determining the corrective technique needed, ranging from color balancing and filling, to color removal
• How to navigate your client's hair history and create a strategy to achieve their desired end result
• Ways to cultivate and boost your confidence through real-life scenarios and setting realistic expectations
• Tips for building your business by properly guiding your clients with at-home care maintenance
CUT CRAFT I
New Jersey Satellite Studio, September 7-8 $920 / 73,600 Wella Rewards points
Cut Craft I, the first in a three-part series, will prepare you for Cut Expert Certification or simply help you develop your cutting skills. Loaded with the content and qualification for our Cut Expert Certification, you'll be immersed in the building blocks of cutting hair. Cut Craft I focuses on the fundamentals of consultations and tools while sharpening your knowledge of technique, shape and actions. Elevate your craft by discovering how to create infinite possibilities for your clientele and showcase your artistry!
Here’s what you’ll learn in this two-day seminar:
• The fundamental techniques of line and layers while exploring face shapes and fringes for every guest's suitability
• Our cutting methodology, which focuses on the cause and effect with the two dynamics of a haircut: technique and shape
• How to assess client’s cut suitability through analyzing model’s face shape, hair fabric, and lifes
CUT CRAFT II
New Jersey Satellite Studio, September 9-10 $920 / 73,600 Wella Rewards points
Cut Craft II, the second in a three-part series, will prepare you for the Cut Expert Certification or simply help you develop your cutting skills. Loaded with the content and qualification for our Cut Expert program, you'll build on the fundamentals learned in Cut Craft I. Cut Craft II further develops your technical craft with a focus on graduation techniques and how to combine line, layers, and graduation to create any haircut. With the combination of these three techniques, you will be able to customize any cut for your clientele and ensure suitability.
Here’s what you’ll learn in this two-day seminar:
• How to further develop your technical craft with a focus on graduation techniques
• How to combine line, layers, and graduation to create and customize any haircut
• How to assess client’s cut suitability through analyzing model’s face shape, hair fabric and lifestyle
COLOR CRAFT III
Wella Satellite Studio, October 12-13 $920 / 73,600 Wella Rewards points
Cut Craft II, the second in a three-part series, will prepare you for the Cut Expert Certification or simply help you develop your cutting skills. Loaded with the content and qualification for our Cut Expert program, you'll build on the fundamentals learned in Cut Craft I. Cut Craft II further develops your technical craft with a focus on graduation techniques and how to combine line, layers, and graduation to create any haircut. With the combination of these three techniques, you will be able to customize any cut for your clientele and ensure suitability.
Here’s what you’ll learn in this two-day seminar:
• How to further develop your technical craft with a focus on graduation techniques
• How to combine line, layers, and graduation to create and customize any haircut
• How to assess client’s cut suitability through analyzing model’s face shape, hair fabric and lifestyle
WELLA STUDIO CALENDAR 2025
CERTIFICATION SEMINARS
STYLE CRAFT I
Los Angeles Studio, September 7-8 $920 / 73,600 Wella Rewards points
Styling Craft I, the first in a three-part styling series, will prepare you for the Style Expert Certification or simply help you develop your styling craft. Loaded with the content and qualifications for our Style Expert program, you'll be immersed in the building blocks of styling that make up any design. Learn the fundamentals of how to work with hair as a fabric, starting with prep to foundational blow dry techniques and choosing tools designed to create your finished look.
Here's what you'll learn in this two-day seminar:
• How to properly assess hair fabric and the ideal tools to use on that fabric to create a style
• How to properly diffuse natural textured hair
• Understanding various blow dry techniques and how they are used to support style
• Understanding various types of back brushing and when the technique is applicable for use
STYLE CRAFT II
Los Angeles Studio, September 9-10 $920 / 73,600 Wella Rewards points
Styling Craft II, the second in a three-part styling series, will prepare you for Style Expert program or simply help you develop your styling craft. Loaded with the content and qualification for our Style Expert program, you'll build on the styling fundamentals learned in Styling Craft I. This seminar focuses on transforming the hair fabric through use of ironwork & the art of dressing to expand the range of shape & texture in every style.
Here's what you'll learn in this two-day seminar:
• How to understand the cause and effect of placing volume and texture on different areas of the head
• A range of ironing techniques and how direction elevates your final result
• How to flawlessly execute classic looks such as Hollywood waves
• How to challenge yourself by expanding your braiding skills and understanding how they can be used to support overall styling
STYLE CRAFT III
Los Angeles Studio, September 28-29 $920 / 73,600 Wella Rewards points
Styling Craft III, the final in a three-part styling series, will prepare you for Style Expert program or simply help you develop your styling craft. Loaded with the content and qualification for our Style Expert program, you'll build on the styling techniques learned in Styling Craft II. Expanding further into the world of styling, you will learn to control the hair fabric and create classic hair styles, as well as modernize these timeless looks through additional finishing techniques.
Here's what you'll learn in this two-day seminar:
• How to analyze face shape to drive which styles are most suitable for the client
• Various hair setting types (heat, dry & wet) and how they affect the longevity of the style
• How to develop your dexterity for handcrafted looks such as half-up style, chignon, French twist and textured bun.
NON-CERTIFICATION SEMINARS
#TRENDING: CUT & COLOR
New Jersey Satellite Studio, September 15 & October 6
$520 / 41,600 Wella Rewards points
Give your clients a complete look with the latest Cut & Color! We've worked with social media experts and trend labs to identify the #trending looks of the moment. Through live demonstration & a hands on workshop, you'll learn how to combine cuts & colors of the moment for a high impact total look.
Here are some examples of the techniques you may learn in this class, depending on the trend of the moment. You will also learn how to use these techniques in a bespoke way to create the timeliest looks:
• Cutting techniques covered will range from precision to free form cutting
• Color techniques covered can include foil, balayage, color melting, color blocking & creative formulations
• How to understand tool selection for the cutting technique you want
• Service time management and client suitability
BALAYAGE & BEYOND
Los Angeles Studio, October 21-22
$920 / 73,600 Wella Rewards points
Balayage remains one of the most client requested services, but it takes more than one trick to create all the looks you see on social media. In this course, you will gain confidence to use all the key techniques that will allow you to customize the perfect look for each client. This hands-on seminar includes demonstrations and interactive workshops covering key lessons including placement patterns, blending techniques, creative toning and so much more.
Here’s what you’ll learn in this two-day seminar:
• How to combine foils and freehand painting for a complete "Balayage Look”
• The differences in color melting and root shadowing
• How to soften/break the base for a seamless blend
• Proper methods for back combing and diffusing highlights
• The mechanics for the perfect balayage application of lightener
FALL COLOR TREND
Prince & Broad Salon, September 22 & October 6
$520 / 41,600 Wella Rewards points
Join our Fall Hair Color Trends class to create the look of the season! In this demo and hands-on session, you’ll explore the latest color techniques and use some highly requested shades to create the quintessential Fall palette. We dive into the hottest trends and transform them into easy to execute techniques, so you can implement it behind the chair with confidence and style.
Things you will learn:
• Color Placement
• Different Color Techniques
• Color formulation
EXPRESS HOLIDAY TECHNIQUES
Prince & Broad Salon, October 27
$520 / 41,600 Wella Rewards points
Get your clients holiday ready with this dynamic one-day express coloring class! Just in time for the busiest season of the year, this hands-on seminar is designed to elevate your express coloring services, focusing on quick, high impact coloring techniques that save time while delivering stunning results. Perfect for stylists looking to boost revenue, maximize time, and help clients look and feel their best during the busiest months of the year.
Things you will learn:
• Express Placement for Maximum Impact
• Mini Balayage & Face Framing Brightening
• Holiday Toning Cocktails for Instant Shine
WELLA EDUCATION INTRODUCES
WELLA CREATIVE ACADEMY
An opportunity to easily access inspirational and craft-based Education at a city near you. SCAN FOR MORE INFORMATION
Wella Education has partnered with leading Wella salons across the country on our journey to elevate the industry standard through Craft Education and supporting the Stylist Community. We will offer customized Industry Events and trend-based Education to further develop stylist craft and build long lasting relationships. Join us at one of our upcoming events for Inspiration, Education & Community.
