WELLA MAGAZINE

MAGAZINE

SEPT / DEC 2026

MODEL HAIR CREATED BY CALUM TIERNEY, @CALUMTIERNEY

TABLE OF CONTENTS 03 CHANGE LIKE A PRO 04-07 WELLA COLOR: PURE PERFECTION 08-09 DESTINATION 2027 10 WELLA COLOR: MONOCHROMATIC TREND 11 WELLA CARE: LAYER UP! 12-13 SEBASTIAN RESTAGE 14-15 BUSINESS EDUCATION 16 BRIOGEO 17 GHD 18 NIOXIN 19 SALON TOURS & TESTIMONIALS 20-24 STUDIO CALENDAR/STUDIO PROMOS 25 WELLAED RESOURCE LIBRARY 26 WELLA REWARDS 27 SHOP & SAVE ON WELLASTORE

CHANGE LIKE A PRO. THE NO. 1 SALON COLOR BRAND IN THE WORLD* TRUSTED BY PROFESSIONALS

STILL FIGHTING RESISTANT GREYS?

STILL SEEING UNEVEN LIFT?

STILL DEALING WITH TONER PANIC?

Get rich and opaque color with up to 100% grey coverage with Koleston Perfect. Choose Illumina Color for multidimensional natural looking color with up to 100% grey coverage.

Use Blondorplex 9, this high performing lightener with plex for up to 9 levels of lift.

Get alkaline intense & vibrant color with Color Touch or acidic zero lift gloss with Shinefinity for a translucent veil of color.

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BASED ON THE 2024 PROFESSIONAL HAIR COLOR GLOBAL MARKET BRIEF STUDY FOR THE BLEACH COLORING SUB-PRODUCT TYPE CATEGORY PUBLISHED BY KLINE. INSTRUMENTAL TEST VS. LEADING GLOBAL COMPETITORS.

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LEARN MORE 3

NEW PURE PERFECTION

A REVOLUTION IN NO AMMONIA HAIRCOLOR

100% Pure Color Perfection 0% Ammonia, Fragrance, Silicones, Mineral Oils Clinically Proven to Reduce Signs of Damage1 with Supercharged Metal Purifier LEARN MORE 1. DO NOT USE THIS PRODUCT IF YOU HAVE A KNOWN PPD/PTD ALLERGY, AS YOU MAY STILL EXPERIENCE A SEVERE REACTION​ 2. +55% SHINE, +45% SMOOTHNESS, +42% NOURISHED LOOK; VS. UNTREATED HAIR, BASED ON EXPERT PANEL CLINICAL STUDY.​ *BASED ON WELLA MASTER BRAND USD SALES ON THE 2024 SALON HAIR CARE STUDY FOR THE HAIR COLORING PRODUCTS CATEGORY PUBLISHED BY KLINE.

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NEW PURE PERFECTION

A REVOLUTION IN PERMANENT NO AMMONIA HAIRCOLOR

100% PURE COLOR PERFECTION. 0% AMMONIA, FRAGRANCE, SILICONES, MINERAL OILS, PPD/PTD1.

CLINICALLY PROVEN TO REDUCE SIGNS OF DAMAGE2 WITH SUPERCHARGED METAL PURIFIER

0%

+55% SHINE

AMMONIA FRAGRANCES MINERAL OIL SILICONES PPD/PTD2

+45%

SMOOTHNESS

+42%

NOURISHED LOOK NEW SUPERCHARGED METAL PURIFIER REDUCES DAMAGE.

FOR VISIBLY HEALTHIER HAIR.

PURE COLOR FOR TRUE TO TONE RESULTS YOU CAN TRUST. UP TO 100% GREY COVERAGE.

FREE FROM UNNECESSARY INGREDIENTS.

1. Do not use this product if you have a known PPD/PTD allergy, as you may still experience a severe reaction. 2. +55% shine, +45% smoothness, +42% nourished look; vs. untreated hair, based on expert panel clinical study. *Based on Wella Master Brand USD sales on the 2024 Salon Hair Care Study for the hair coloring products category published by Kline.

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A NEW ERA OF NO AMMONIA COLOR

Discover The Science behind Wella Professional’s Supercharged Metal Purifier, backed by 15 years of research

LEARN MORE Copper

Iron

Extensive Wella research revealed that metals like copper and iron on the hair impact noammonia color performance.

Wella’s supercharged Metal Purifier Technology simultaneously captures copper and iron to minimize damage.

WHY YOU SHOULD CHOOSE PURE PERFECTION?

This dual action results in hair that is significantly less damaged, leaving hair healthier and smoother, for high performance color results.

WHO IS YOUR PURE PERFECTION CLIENT?

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A curated palette of 30 shades for pure & true to tone color results

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Up to 100% grey coverage

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State of the art formula designed for damage control and more predictable color results

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No dedicated developer required! Can be used with any Welloxon Perfect developer in a 1:1 ratio

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Any client looking for less damaging hair color

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Ingredient conscious clients

› Vegan ■

Clients with sensitive skin

› Dermatologically tested and odorless for a gentle and comfortable experience

PROTECT & EXTEND YOUR COLOR

PRO

EXCLUSIVE

Pair with ULTIMATE COLOR COLOR VIBRANCY FOR UP TO 10 WEEKS* *With regular use of ULTIMATE COLOR regimen from salon to home.

SAVE TIME. MAKE MORE WITH PURE PERFECTION. Easy & Fast Rinsing: only one ✔ shampoo needed

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Built-in Supercharged Metal Purifier – ✔ no additional steps needed!

More chairs, more clients, ✔ more revenue

BRIANA CISNEROS & NIKKI LEE SHOWCASE THE POWER OF WELLA COLOR To showcase product performance and limitless creative potential, Wella Professionals brought together celebrity stylists and Global Wella Ambassadors Briana Cisneros and Nikki Lee. As seen through a teaser on social media, Briana underwent a dramatic custom color transformation from a natural, earthy brunette to a cascade of platinum and champagne blonde, by Nikki.

WELLA UNDERSTANDS THAT CHANGE IS THE LIFEBLOOD OF THIS INDUSTRY. IT’S WHAT WE CREATE FOR OUR CLIENTS EVERY DAY. TRUSTING THE BRAND AND NIKKI AS MY STYLIST WITH THE PRODUCTS SHE CHOOSES ALLOWS ME TO MAKE THIS CHANGE WITH CONFIDENCE.

–BRIANA CISNEROS

Nikki Lee takes Briana from a natural, earthy brunette to a cascade of platinum and champagne blonde.

How to achieve Briana’s custom Blonde.

FULL HEAD HIGHLIGHT

Hairline - BlondorPlex 9 + 1.9% (1:1.5) Back & sides - BlondorPlex 9 + 3% (1:1.5) Mohawk - BlondorPlex 9 + 6% (1:1.5) Tip outs - BlondorPlex 9 + 3% (1:2)

ROOT TAP

Pure Perfection 6/0 + 6% (1:1)

PRE-TONE

Illumina Color 9/ (45g) + 9/60 (15g) + 3% (1:2)

GLAZE

Shinefinity 010/36 + Bottle Activator 7

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DESTINATION 2027

OUR INDUSTRY’S MOST ICONIC COMMUNITY EVENT

A three-day global experience uniting the most connected, engaged, and passionate pro community in the world — not just to attend, but to belong.

Here, innovation is co-created with the pros who lead the craft. Creativity is fearless. And trends are not followed, they are born together.

This is more than an event.

Across three unforgettable days, every moment is immersive and high-impact — from visionary shows that ignite the senses, to education that transforms how you think and create, and powerful 1:1 connections that turn into lasting relationships.

May 4th -7th, 2027.

Location: Algarve, Portugal.

For ticket details, please see your Sales Account Manager.

This is where inspiration becomes energy, where collaboration becomes opportunity, and where a global community of creators pushes each other further.

THIS IS YOUR COMMUNITY. THIS IS YOUR MOMENT. R.I.S.E WITH WELLA. 9

MONOCHROMATIC COLOR DIMENSIONAL TONE ON TONE COLOR

This season’s trend story goes far beyond a fresh palette. Monochromatic color celebrates subtle transitions, beautifully elevated simplicity, and color that feels effortlessly luxurious and deeply personal.

BOOST YOUR COLOR BUSINESS

WHO IS THE MONOCHROMATIC CLIENT?

BENEFIT THE HAIRDRESSER

Upgrade your root touch up and full head color clients to a “What’s Hot” Monochromatic color service.

→ Looking for tone-on-tone dimension & shine

→ Attract clients looking for this season’s trending looks.

→ Enhance their natural hair color

→ Grow average spend of your existing clients with add-on services.

→ To be more playful with their hair color

IN FASHION

IN BEAUTY

IN HAIR

Monochrome is fashion’s boldest statement. One palette, endless impact. A style built from variations of a single color family for effortless sophistication.

Eyes, lips, and cheeks share the same hue.

Loved by celebrities and amplified by TikTok creators. Praised for simplicity and a flattering effect.

A sophisticated blend of similar hues, skillfully painted through the hair for tone-on-tone dimension.

HOW TO GET THE LOOK

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BASE

Cover, lift, deepen, or refresh.

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LIGHTS

Highlights to frame the face.

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ACCENT

Tone-on-tone dimension.

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GLOSS/ TONER

Complete the monochromatic finish.

LEARN THE FULL SERVICE

INCREASE YOUR PROFIT WITHOUT INCREASING TIME Recommend ULTIMATE Liquid Layers and Layer Up! treatments.

FAST APPLICATION. NO WAITING. NO RINSING. FOR LASTING EFFECTS.

COLOR VIBRANCY

REPAIR

SMOOTHNESS

Here are some key signs to look out for in your consultation: • Color treated

• High amounts of bleach

• Dull & frizzy

• Color vibrancy

• Frequent use of hot tools

• Hard to style and smooth

• Color fade

• Any sign of damage

• Curl definition

ULTIMATE REPAIR

ULTIMATE SMOOTH

Recommended line: ULTIMATE COLOR

Add Layer Up! for multi-benefits: PRE-TREATMENT ULTIMATE REPAIR Recovery Liquid Layer POST-COLOR TREATMENT ULTIMATE COLOR Color Sealer Liquid Layer

PRIME ULTIMATE SMOOTH Glass Liquid Layer

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NEW!

SEBASTIAN POWER PAIR:

GABBRIETTE X MARYLLE

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[SALON TESTIMONIAL]

POTION 9 COLLECTION

SALON NAME: THE HARLOT SALON SALON LOCATION: LOS ANGELES, CA OWNER: MARYLLE KOKEN TITLE: SEBASTIAN PROFESSIONAL LOS ANGELES

CREATIVE AMBASSADOR IG: @KOKENTHEHARLOT TT: @MARYLLEKOKEN

WHY ARE YOU EXCITED ABOUT THE POTION 9 COLLECTION? Potion 9 has been an iconic product for years, so expanding it into a complete collection just makes sense. Products are lightweight, easy to layer, and incredibly salon-friendly, making them simple to incorporate into every service.

It gives new life to the original Potion 9 and creates a complete routine that’s easy for stylists to recommend and easy for clients to use at home. From the pro side, the treatment is everything we need, it’s light, easy to apply, and creates a completely different experience for the client.

When Gabbriette came in, she needed damage control. I needed to bring moisture back into her hair and create a foundation that would make her hair look and feel its best.

From cleansing to treatment to styling, she needed the Potion 9 magic.

USAGE, BENEFITS & SALON VALUE Fresh off her 2026 NAHA Haircutting Award win, Marylle Koken continues to inspire stylists through her artistry behind the chair and as Sebastian Professional’s Los Angeles Creative Ambassador. A longtime Sebastian artist, Marylle recently showcased the new Potion 9 Treatment while creating a customized look for her client, Gabriette, a well-known model, singer, and chef, highlighting how the service enhances both the in-salon experience and stylist's business. Here, Marylle shares why the Potion 9 Collection has become an essential part of her salon.

As a salon owner, I love services that are easy to incorporate into an appointment while creating value for both the client and the stylist. The Potion 9 Treatment processes in just 10 minutes, making it a simple add-on to almost any service. It’s an easy application that can add $35–$45 to the service ticket while giving clients an elevated in-salon experience they’ll remember.

CHECK OUT GABBRIETTE X MARYLLE’S SALON APPOINTMENT.

LEARN MORE POTION 9 PRO GRADE POWDER TO FOAM TREATMENT.

PRO TIP: Don’t save the treatment for the shampoo bowl. Mix it at your station so your

client can see the process and become part of the experience. It makes the service feel more personalized, helps clients understand the treatment, and naturally opens the conversation about taking the Potion 9 Collection retail products home.

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MEET iQ iQ is a new data magazine for beauty pros. The idea is simple: take industry data and make it more accessible, actionable, and digestible. Featuring deep dives on profitability, compensation, and industry trends. With real stories from data champions across the industry, and insights that go beyond the numbers into what to do with them. Scan the code to subscribe.

BETTER DATA. BETTER DECISIONS. BETTER OUTCOMES.

ISSUE

COMING SOON

A DATA MAGAZINE FOR BEAUTY PROS

CHAMPIONS OF DATA RETAIL: MYTH VS. REALITY COMPENSATION: PERCEPTION VS. REALITY

MEGAN JASPER GADABOUT

ISSUE 1 | SUMMER 2026

photo: David Raccugilia

: THE DATA DIVISION OF QNITY

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Qnity.com

THE 2025 P&L STUDY:

DATA, INSIGHTS, & TRENDS ON SALON PROFITABILITY For the second year running, the Qnity Institute, in collaboration with independent CPAs, analyzed the financials of 157 salon locations representing more than $300 million in combined revenue. Built from actual profit and loss statements, not surveys or opinions, the 2025 P&L Study delivers an objective look at where the industry really stands. Benchmarks across 17 key performance indicators are evolving, and the data reveals what separates top-performing salons from the rest.

2025

SALON P&L STUDY DATA & INSIGHTS • Profitability • Benchmarks • Industry Trends

FOR EVERY DOLLAR COMING IN, WHAT’S LEFT? LABOR — 60¢ At 60% of sales, labor is by far the largest salon expense. The most profitable salons hold total labor costs to 53.5%, a 6.5-point edge that flows directly to profit. The difference lies less in service pay and more in benefits, non-service payroll, and support staff costs.

OPERATING EXPENSES — 17¢ 17 cents funds the operational engine: software, supplies, credit card fees, utilities, and more. No single line item dominates, which makes this category easy to overlook. Top performers simply manage dozens of smaller expenses more effectively.

PRODUCTS — 13¢ Products consume 13 cents of every dollar for retail inventory and professional supplies.

Retail mix averages 12% of total sales across all participants, top performers included. The most profitable salons manage product costs with discipline and protect their margin.

SPACE — 7¢ 7 cents to rent, but the story is what’s done with the space. Top performers generate $769 per square foot versus $602 for the average, with footprints nearly 25% smaller.

Space decisions echo for years. The most profitable salons fill what they lease.

PROFIT — 3¢ After everything else, the average salon nets 3 cents on the dollar. The top 25% keep 10.5 cents, more than three times as much. The gap isn’t one big thing. It’s small advantages in every category, compounded with discipline.

Scan the QR code to learn how to participate in future studies. Participants get the full report and a direct look at how their numbers compare. Your data is confidential, and more salons means even better data.

Thank you to Wella and our Qnity Institute sponsors for making groundbreaking research on salon compensation and profitability possible, and for helping bring iQ to life. This support fuels the insights that move the industry forward.

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Repair, Reimagined.

4x Stronger Hair in 3 Minutes*

Our upgraded formula, your new Salon Ritual.

Our cult favorite Don’t Despair, Repair!™ Deep Conditioning Mask, now with two powerful bond repair technologies to strengthen strands in one use. *Based upon third-party laboratory study.

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THE END OF HEAT DAMAGE IS HERE

GHD SCULPT

NEW

GHD’S 1ST INTERACTIVE STYLER

Not available on Wella Store. Contact your Wella Account Manager to purchase.

FOR PERFECT STYLING AND ZERO HEAT DAMAGE* SCAN TO SEE SCULPT IN ACTION

*Zero heat damage to the natural structure of your hair.

@GHD_NORTHAMERICA |

@GHD_USA |

@GHD_NORTHAMERICA

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YOUR WEIGHT-LOSS JOURNEY IS PERSONAL.

so is hair loss.

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WellaEducation X Salon Tours Come along with us and take a look inside some of the most unique and stunning Wella salons across the country! Our Salon Tour series takes you to some of the coolest spaces in the beauty industry - showcasing one-of-a-kind features, designs, and vibes that make each salon special. Hit follow so you never miss our next stop! @wellaeducation

HIT PLAY!

[SALON TESTIMONIALS]

ASK YOUR ACCOUNT MANAGER FOR THE COLLECTION OF RECENT SALON TESTIMONIALS

[TESTIMONIAL]

[TESTIMONIAL]

[TESTIMONIAL]

SHINEFINITY

BLONDORPLEX 9 + ULTIMATE COLOR

WELLA SMOOTHFILLER

SALON NAME: PR at Partners SALON LOCATION: Bristow, VA OWNER NAME: Kayleigh Thomas

SALON NAME: SIGNATURE HAIR SALON

SALON NAME: [SALON] 718

SALON LOCATION:

SALON LOCATION: Brooklyn, NY

LONG ISLAND, NY 507 BOULEVARD EAST YAPHANK OWNER NAME: SAMANTHA GROVER

OWNER NAME: Michaella Williams,

Reasons I love Shinefinity

IG: @signature.hairsalon

I’m always thinking about how my client’s color is going to look months after they leave my chair.

Longevity has been a huge focus of my brand for years, so I’m genuinely excited to have something like Wella’s ULTIMATE COLOR care line to support that.

It’s truly one of a kind! This isn’t just “color-safe.”

The metal purifier actually helps preserve the color by targeting the metals sitting on the hair, the things that cause fading and shifting. The result is cleaner, brighter, richer-looking hair that stays that way longer.

It’s something you can truly see and feel.

Why I choose Blondor is it's reliable, predictable and controlled. But now (just like their color lines) BlondorPlex 9 has their Metal Purifier technology also built in! As stylists, we can do everything right, but if there are metals sitting in the hair, it can completely throw off the result. Since using a BlondorPlex 9 with metal purifier, I’m seeing more controlled lifts, truer tones, and healthier hair overall. It’s one of those behind the scenes details that makes a very visible and longer lasting difference.

Founder & Master Stylist

I love Shinefinity because of the finish and feel of the hair. I adore the luxury shiny appearance and leaves the client’s hair feeling smooth and hydrated, just like a treatment.

IG: @salon718

"I love the new Wella SmoothFiller treatment. As a stylist and salon owner, I’m

As a colorist, I love the zero-lift technology, allowing me to get beautiful deposit without disturbing the client's natural hair. I love to reach for this when I want to create something more translucent than the opacity of color touch and want to see more natural dimension shine through. It is my go-to for my root smudges and gives my blondes that “wow factor”.

always looking for services that deliver real results without compromising the health and integrity of the hair—and SmoothFiller checks every box. The finish is unbelievably silky, the hair feels lighter, and the manageability is next-level. My clients are amazed at how frizz-free, shiny, and smooth their hair stays, even in humidity. What I appreciate most is that it enhances the natural texture instead of fighting against it, giving a refined, polished look that still feels authentic.

Shinefinity has allowed me to offer more services on my menu with their 5-minute express color, perfect for the client that wants a gloss, but may be in a time crunch. Clients rave about the shine and feel of their hair after a Shinefinity glaze and come back asking for it again next time!

Pro Tip to other stylists: never skip the scale.

Measuring your lightener is crucial. 1:2 ratio for feathering into balayage, 1:1.5 ratio for fine detail work is optimal, and 1:1 ratio for wet balayage is perfection.

Michaella Williams, Founder & Master Stylist

This treatment has quickly become one of my personal favorites because it’s gentle, consistent, and truly transforms the everyday styling experience for our clients. It’s the perfect balance between smoothing and maintaining movement, and the results are long-lasting without the harshness of traditional smoothing systems."

IG:

@kayleigh.does.my.hair @pratpartners DEMI-PERMANENT SMOOTHING TREATMENT

Pro Tip: My tip for anyone wanting to grow their glossing services is to think of it as your topcoat on your nails — the service just isn’t finished without it, and with the 5-minute flash glazes, there is an opportunity for everyone!

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[SALON TESTIMONIAL]

THE BIRD HOUSE SALON STE 204 BROOKLYN, NY 11215 & BUSHWICK 456 JOHNSON AVE., SUITE 406 BROOKLYN NY 11237

WHY WELLA? Two reasons. First, our team wanted it. That was the loudest signal. When your stylists are telling you they want to feel more inspired by the line they’re using every day, you listen.

Color is so essential to what we do, and if the people behind the chair aren’t lit up by their tools, that energy ends up in the work whether you want it to or not. The other piece was the support. The Wella team has been on top of it in a way that’s just a different league. More classes, more options, more responsiveness. We feel like we have a partner now, not a vendor.

HOW HAS WELLA HELPED YOU GROW COLOR? We’re about a month in, so it’s honestly too early to tell you we’ve grown anything yet. But what I can tell you is what the salon feels like, and it feels re-inspired. Any time you switch lines and you’re getting to know a new system, you’re seeing what it can do, especially with this many options, the artists start discovering tones they hadn’t gravitated to before. That’s the part we’re watching. We have stylists who wouldn’t necessarily call themselves colorists who are saying this line makes sense to them. They feel confident in their formulations. That’s how you grow color… you grow colorists first!

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BLONDORPLEX RESTAGE

SEBASTIAN RESTAGE

SALON NAME: DAVIDA SALON ON BROADWAY SALON LOCATION:

820 BROADWAY, NEW YORK, NY 10003

SALON NAME: Entourage Salon

CO-FOUNDER & BRAND DIRECTOR:

BROOKE JORDAN & NICOLE JORDAN HUBERT IG: @BIRDHOUSESALON

[TESTIMONIAL]

[TESTIMONIAL]

[TESTIMONIAL]

SEBASTIAN RESTAGE

SALON NAME: THE BIRD HOUSE SALON

SALON LOCATION: GOWANUS 126 10TH ST.,

OWNER NAME: SULEYMAN TUGAYTIMIR;

SALON LOCATION: Flanders, New Jersey

Illumina has been the biggest pleasant surprise. A lot of our team who’d worked with Wella before hadn’t actually used Illumina, and it’s gotten rave reviews. We love having that as another permanent option in the kit.

The bigger picture is range. We have more flexibility now across demi, ammonia-free, gray coverage and blending.

The technology behind how these formulas work gives us a wider palette of tones to pull from. If I were tipsy at a bar telling you the truth, I’d whisper that Wella offers the most options and the most consistency. It’s the most reliable, true-to-tone, expansive line that’s also somehow userfriendly. Being both easy and excellent is a magic trick we don’t really know how they pull off. It does what it says it’s going to do.

CO-OWNER OF DAVIDA SALON

OWNER NAME: Amy Murphy

USAGE, BENEFITS, AND SUPERIORITY OF WELLA COLOR VS THE COMPETITION I’ll give you a few angles on this. Our team is delivering blondes that look healthy. The hair feels good, it’s shiny, the integrity is there. One of our clients told us she loved her toner this time, said it was the best we’d ever done, said this is how I always wanted to look when I leave. With our previous line it would eventually settle into looking that good, but with Wella she walked out the door and it was already there. The shine quality is next level.

IG: @davidasalon

IG: @entouragesalonnj

"We love the choices. There is something for every hair type, but it is not overwhelming. Don't need a lot of product. Great smell. Prices are reasonable. Performs superior.

Easy to distinguish the products and what they do. Attractive bottles.

Color coded. Pro Tip: Cocktailing products to customize to the client's needs. We love adding Dark Oil to almost any styling product."

SALON NAME: Jeffrey Lamorte Salon & Day Spa SALON LOCATIONS: Frankfort, Lemont,

Orland Park, and Chicago, Illinois

WHAT IS YOUR PRO TIP TO STYLIST? Reference the shade color wheel and pay attention to where those tones live on the scale. And in your education, do the swatch work. When we did swatches in our intro classes, that was the part everyone got excited about.

Playing with colors you might be apprehensive to put on a client, getting familiar with the outcome, building that confidence before it carries risk.

BlondorPlex 9 is an intelligent system that protects the hair’s internal bonds during the lifting process. The primary benefit is achieving up to 9 levels of lift while reducing breakage by up to 97%*. What sets it apart is the integrated Metal Purifier technology in BlondorPlex 9, which neutralizes metals from hair during the service. In a city like NYC, where water quality can vary, this is a game-changer for ensuring clean, predictable, and healthy results. I always try to turn a routine appointment into an unforgettable, high-end experience and this product helps me help my clients that come to me from all over the world!

"We love Sebastian because it works and smells amazing. We use it for all aspects of service from shampooing to finishing. It is easy to explain and educate clients on and at a much more reasonable price point than other lines of this caliber. The clients really love the smell and find it easy to use as well. The restage has brought new life to this brand."

SERVICE OPPORTUNITY AND CLIENT EXPERIENCE The express services have been a real unlock for us.

A stylist can add a gloss and have it done in 10 minutes.

Same with a root touch-up. That kind of flexibility changes what we can offer same-day, what we can add on, how we adjust a service in the moment when a client wants a little more. It’s good for the client and it’s good for the business.

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In the high-stakes world of New York hair design, blonde is more than a color—it’s a statement.

The reason I am obsessed with the New BlondorPlex Restage is that it eliminates the fear of damage. What I love most is the confidence it gives me behind the chair; knowing that the Bond Builder and Metal Purifier are protecting the hair shaft while I’m creating bright reflections which allows me to push the boundaries of creativity without ever risking the integrity of the hair.

USAGE, BENEFITS, AND SUPERIORITY

OWNER NAME: Jeffrey Lamorte IG: @jeffreylamortesalon

Amy Murphy Salon Owner

BLONDORPLEX RESTAGE

WHAT IS YOUR PRO TIP TO STYLISTS? My biggest tip is to Master the art of listening. Technique is the foundation, but tailoring the look to a client’s unique facial structure and lifestyle is true craftsmanship. Anyone can learn to cut hair, but empathy, vision and quality products are what turn a stylist into a true architect of style.

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*BlondorPlex 9 + BlondorPlex No.2 vs BlondorPlex 9 alone.

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YOUR PATH TO EXPERTISE Wella Studios are your go-to for next-level beauty education, with hands-on courses designed to launch and elevate your career. Learn from top Signature Artists in immersive, real-time experiences, in studio or online, with personalized coaching every step of the way.

Your journey doesn't stop at learning. Elevate your craft with Wella Certification and earn recognition across Color, Cut and Style.

We've broken our program into three clear levels so you can progress at your pace and see real impact - on your skills, your clients, and your business:

INSIDER

SPECIALIST

EXPERT

1-3 months

3-6 months

6-12 months

INSIDER

BUILD YOUR FOUNDATION Step into focused virtual classes that give you the essentials of technique, product knowledge, and professional approaches. Perfect for new pros or anyone who wants a firmer base.

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SPECIALIST

EXPERT

Gain confidence and nuance with pro-level training led by expert Wella educators - virtual or in person.

This is where your craft starts to sharpen.

Stand out in the industry. With hands-on immersion and advanced instruction, you'll refine your artistry and elevate your technical mastery.

DEEPEN YOUR EXPERTISE

BECOME A TRUE AUTHORITY

CERTIFICATIONS COLOR CRAFT OVERVIEW Color Craft I:

Color Craft II:

Color Craft III:

• Hair biology

• Foils vs Balayage

• Color correction

• Color principles

• Areas of the head

• Permanent vs demi permanent color

• Placement

• Corrective considerations

• Hands on workshops

• Foil work • Toning • balayage application

• Color correction recipes • Hands on workshops

WELLA COLOR EXPERT Phase I, Phase II, Phase III, Phase IV Blend of Virtual self guided learning and face to face education 1 Virtual Session Connect Available in Los Angeles/New Jersey locations (3 days each phase – Phase II and Phase IV)

• Hands on workshops

In Studio Days: 6

CUT CRAFT OVERVIEW Cut Craft I:

Cut Craft II:

Cut Craft III:

• Areas of the head

• Cutting principles recap

• Tools

• Cutting principles • Lines, layers, fringes, tools & finishing

• Graduation combinations

• Hands on workshops & demos

• Scissor vs. blade • Freeform cutting techniques

CUT EXPERT Precision, razor, and creative cutting Model demos and hands on workshops Full scale creative model photoshoot

• Creativity techniques

Available exclusively in Los Angeles

• Dry cutting

In Studio Days: 5

• Hands on workshops

STYLE CRAFT OVERVIEW Style Craft I:

Style Craft II:

Style Craft III:

• Hair biology

• Areas of the head

• Face shape

• Curl patterns tools

• Styling principles

• Bases

• Prep & setting

• Pinning

Hands on workshops

• Blow drying, finishing, & diffusing techniques

• Tools: stylers & curves braids

• Iconic style: ponytails, twists, chignons & buns

Full scale editorial model photoshoot

• Hands on workshops

In Studio Days: 5

• Hands on workshops

• Hands on workshops

STYLE EXPERT Develop your creative eye and technical skills

Available exclusively in Los Angeles

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HOUSE OF WELLA SEMINAR

Step into the House of Wella—an immersive education seminar designed to elevate your technical expertise and learn about the latest innovations from the House of Wella.

This seminar invites you to explore the latest Wella innovations through a curated, hands-on experience. Come take a tour of our house and learn more about the latest color, care, and styling. Connecting product knowledge with signature techniques and real salon application.

Through hands on workshops and interactive learning, you’ll gain insight into the newest technologies, formulations, and trend directions shaping the industry. This seminar is built to inspire you and bring the latest and greats products and techniques back to behind the chair Expect a balance of inspiration and education, where innovation meets technique and creativity is backed by knowledge.

Welcome to the House of Wella. Where relationships, inspiration, science, and education live. $450

For more dates and information, visit wellaed.com/houseofwella 22

An immersive, hands-on experience designed to elevate stylists into visionary artists through advanced techniques, trend-driven creation, and high-impact creative expression.

atma SALON DJ

ALEXANDRE DE PARIS SALON & SPA

BANGZ SALON

ATMA BEAUTY

COLOR & CURLS

SEPTEMBER 21

CREATIVE CLASSICS

SEPTEMBER 28

SHAPE & FORM COLOR & STYLING

DEPTH & TONE DEEP DIVE

Inspirational Look & Learn - $150

Inspirational Look & Learn - $150

Inspirational Look & Learn - $200

Inspirational Look & Learn - $150

With Hands-On Workshop - $600

With Hands-On Workshop - $600

With Hands-On Workshop - $700

With Hands-On Workshop - $600

OCTOBER 5

NOVEMBER 2

For a full list of Creative Academies offerings visit wellaed.com/creativeacademies 23

Your go-to destination for professional tools, exclusive merchandise, and stylist essentials designed to support your craft in and out of the salon.

COLOR CUT

STYLE

MERCH

FRONT

BACK

For more pro-approved tools and more, visit wellastudiomall.com 24

RESOURCE LIBRARY Your one-stop destination for tutorials, trend-driven techniques, and pro level inspiration, all built to support your growth behind the chair.

Whether you're refining your craft, looking for the latest in color trends, or diving deeper into Wella product knowledge, the library has everything you need.

Think downloadable videos and PDFs, smart search filters, and more.

All curated to help you stay sharp, creative, and in demand.

Ready to explore?

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REWARD YOURSELF

WITH WELLA'S

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JOIN US @wellahair @wellaeducation @wellahair @wellaeducation @wellaprofessionals @wellaeducation