Issuu

MAY / JUNE 2025

GOLDEN GLASS HAIR

CELEBRATE MOM & DAD WITH WELLA REWARDS

Use your Wella Rewards points to treat your mom and dad (or yourself!).

Mother’s Day and Father’s Day are the perfect times to show your love and appreciation for them, and what better way than with a special reward?

Use your Wella Rewards points to redeem gift baskets, luxury perfume/aftershave, garden products and exclusive experiences.

Give the gift of self-care, or indulge a little yourself - because you deserve it too!

Not yet a member? It’s free to join, simply register online at wellarewards.com and you could start earning rewards.

Give the gift of Luxury Aftershave or Perfume!

Give the gift of a Luxury Baskit Gift Basket!

Give the gift of Pizza with an Ooni Multi-Fuel Oven!

Give the gift of Luxury Ray-Ban Sunglasses!

MEET OUR MIRACLE DUO

REPAIR HAIR DAMAGE IN 90 SECONDS

99% LESS BREAKAGE*

LIGHTWEIGHT SMOOTHNESS

BEST FOR DAMAGED HAIR

NOURISH HAIR IN 30 SECONDS

HEAT PROTECTION & FRIZZ CONTROL

SILKY SMOOTH FEEL BEST FOR FRIZZY & DRY HAIR

*When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo.

WHEN TO

USE SMOOTH & REPAIR?

ULTIMATE SMOOTH

DULL, DRY & FRIZZY HAIR

HAIR IS DULL, ROUGH & FRIZZY

FALLS FLAT (NO BOUNCE)

ULTIMATE REPAIR

DAMAGED HAIR

HAIR EASILY BREAKS & IS BRITTLE SPLIT ENDS

MIRACLE OIL SERUM

96 HOURS

FRIZZ CONTROL PLUS UV & HEAT PROTECTION

MIRACLE HAIR RESCUE LONG LASTING INSIDE OUT REPAIR FOR ALL HAIR TYPES

APRICOT

APRICOT GLASS HAIR

GLASS HAIR

APRICOT GLASS HAIR

“Lighten natural hair with Illumina Color. On trend tones of subtle copper, with placement that details.

Personalize the look with ShinefinityTopGlazeservice for a delicate reflection and shine.”

@jhair_stylist

Personalize the look with Shinefinity Top Glaze service for a delicate reflection and shine.”

@jhair_stylist

COLOR FORMULAS

FORMULAS

01.

Formula

20g 10/34 + 20g 10/05 + 40g 6%

03.

Colormotion+

@jhair_stylist Colormotion+

30g 10/34 + 10g 9%

10/34 + 10g 9%

00/00 + 10g 09/73 + 20g

01. BASE LAYER

Root Application

Divide the hair into 3, and apply formula A to the roots, to maintain some depth and dimension.

Nape Area

Apply formula A to the roots and ends at the nape to create depth and dimension underneath.

Lengths & Ends

Apply formula B to the lengths and ends of the top section. Using a higher developer on ends to create lightness.

Lighten Hair Line

Apply formula B to roots & ends around the hairline for increased detail and brightness around the face.

02. TOP GLAZE LAYER

Apply formula C to the lengths over pre shampooed and conditioned hair.

ROSE GOLD GLASS HAIR

ROSE GOLD GL ASS HAIR

“A freehand inspired

Illuminage with a mix of balancing mid tones of rose wood into light delicate rose gold tone, layer with Shinefinity golden top glaze for irresistible silky shine.”

“A freehand inspired Illuminage with a mix of balancing mid tones of rose wood into light delicate rose gold tones, layer with Shineﬁnity golden top glaze for irresistible silky shine.”

@moniquemcmahoncolour

COLOR FORMULAS

Formula

30g Freelights + 45g Freelights 6%, increasing to 9%

10g 09/3 + 10g 09/05 + 20g Bot tle Ac tivator

10g 6/ + 10g 6/19 + 20g 1 9% + 20g Post Ser vice

8/ + 15g 7/53 + 40g 1 9%

10/53 + 40g 1 9%

01. BASE LAYER

Section the hair to frame the face and map out where the lightness will be. Begin by taking diagonal slices at the nape.

Hold the hair at 45° with tension directly from the head. Load the brush and begin in the mid areas, and work down, layering the Freelights to where you require more lightness.

Use the balayage board to saturate lightener to the ends. Wrapping with plastic wrap to protect each area, if needed.

Proceed to horizontal direction, allow hair to fall with natural tension for seamless results. Continue until the back is complete.

Around the hairline, direct the hair slightly back and 45° from the head – maintain tension and paint close to the roots as desired.

Bring all the hair back and wrap with the plastic wrap. Shampoo with Ultimate Smooth and Blondor Seal and Care.

TONING

Divide toning into 3 – hairline & top.

Apply the mid tone formula C to the middle section and the formula D to the lengths and ends and hairline to maintain lightness at the front.

On the top section tap in the formula B at the roots and then transition into formula C & D the lengths and ends.

Shampoo with Ultimate Smooth followed by Color Post Treatment.

02. TOP GLAZE

Apply formula E to the perimeter for a more rose tone, and formula F on the top section for a more golden reflection

03. FINISH LAYER

Finish with Ultimate Smooth Miracle Oil Serum for silky shine.

CORAL GL ASS HAIR

CORAL GLASS HAIR

“Bianca has these beautiful brunette curls, so I wanted to create a wearable, glossy, coral color finish which is completely unique and personalized to her–while still respecting the hair’s natural texture. This is why I love Color Touch because I have so many shades to be creative!”

“Bianca has these beautiful brunette curls, so I wanted to create a wearable, glossy, coral color ﬁnish which is completely unique and personalized to her – while still respecting the hair ’ s natural texture. This is why I love Color Touch because I have so many shades to be creative!”

@brianacisneros

COLOR FORMULAS

Blondor & Koleston Per fect

Formula A: 60g BlondorPlex + 90g 6%

Formula B: 60g 7/71 + 60g 12%

60g 07/59

Color Touch Melt

Formula C: 30g 7/75 + 60g 4%

Formula D: 25g 9/75 + 5g 0/34 + 60g 4%

Formula E: 25g 8/35 + 5g 5/66 + 60g 4%

01. BASE LAYER

Blondor & Koleston Perfect

Highlight the hair using a combination of mediumweaves and teased-slices. Working closer to the roots around the face for a subtle face frame. Alternate formula A and B, leaving hair out in between the foils. Saturate the hair and enclose in foil.

TONING

Color Touch Melt

Apply formula C to the roots of pre-shampooed towel dried hair.

Alternate formulas C, D & E through the lengths and ends in large diagonal sections. Blend into the root color for a seamless transition.

Melt colors

In the last 5 minutes of development, comb all the colors together, from root to tip, for a seamless Color Touch Melt.

02. TOP GLAZE LAYER

Shinefinity

Layer with formula F for irresistible silky shine.

03. FINISH LAYER

Finish with Ultimate Smooth Miracle Oil Serum for silky shine.

COPPER GLASS HAIR

COPPER GL ASS HAIR

“Copper hair continues to be one of the most requested colors, but this season we’re seeing coppers are more rosy, so I’ve melted together combinations of reds, golds and oranges with mahogany to create this ultra-modern copper finish.”

“Copper hair continues to be one of the most requested colors, but this season we ’ re seeing coppers are more rosy, so I’ve melted together combinations of reds, golds and oranges with mahogany to create this ultramodern copper ﬁnish.”

@jhair_stylist

Blondor Formula

BlondorPlex + 90g 6%

6/91 + 60g 12%

Color Touch Melt

Formula C: 30g 4/71 + 60g 4%

Formula D: 30g 7/43 + 60g 4%

Formula E: 25g 8/43 + 5g 5/66 + 60g 4%

Formula F: 20g 6/05 + 10g 0/34 + 60g 4%

01. BASE LAYER

Large Slices

Paint formula A to the lengths and ends of large slices of hair, leaving a slice of hair out between foils. Work Closer to the roots in finer sections around the face for a subtle face frame. Saturate the hair with formula A and enclose in foil. Develop until a level 8.

TIP OUT

Lighten the lengths and ends of the hair between the foils using formula B. Saturate the hair.

TONING

Color Touch Melt

Apply formula C to the roots of pre-shampooed towel dried hair. Alternate formulas D, E & F through the lengths and ends in large diagonal sections. Blend into the root color for a seamless transition.

Melt colors

In the last 5 minutes of development, comb all the colors together, from root to tip, for a seamless Color Touch Melt.

02. TOP GLAZE LAYER

Shinefinity

Layer with formula G for irresistible silky shine.

03. FINISH LAYER

Finish with Ultimate Smooth Miracle Oil Serum for silky shine.

2025 STUDIO EDUCATION WELLA STUDIO CALENDAR

CERTIFICATION SEMINARS

Wella Color Expert:

Los Angeles Studio, May-September & June-October

New Jersey Satellite Studio, May-September

$3,500/280,000 Wella Rewards points

Wella Color Expert is for the most passionate stylists in the industry—those of us who always want to learn more, and to learn why. From understanding the science behind what we do, to elevating our professionalism and increasing our revenue, we will learn how to reach the highest level of color mastery, for total confidence in creativity and client satisfaction to drive our color service revenues.

Cut Expert:

Los Angeles Studio, June 1-5

$2,500/200,000 Wella Rewards points

The combination of precision and free form-cutting is a true art. In Cut Expert you’ll uncover how to beautifully blend two types of cutting methodology to create the perfect balance of sophistication and creativity. With this detailed knowledge, there is no haircut that you won't have the confidence to execute with excellence.

This seminar starts with a look into the science of hair structure and how it influences cut suitability, followed by the practice of advanced cutting techniques to build confidence in creating a stunning look. On the final day, you’ll get to showcase your new skills and understanding of the Elements and Principles of Design in a professional photoshoot with a top photographer, resulting in imagery you can use to update your own portfolio.

Here’s what you’ll learn in this five-day seminar:

• Additional advanced Free-Form cutting techniques

• Growing your experience with cutting different textures and curl patterns

• How various products help enhance textures to support style

• How to address and make recommendations based on client’s hair density

Style Expert:

Los Angeles Studio, June 8-12

$2,500/200,000 Wella Rewards points

Join our growing community of top stylists elevating the industry’s image and expertise! Style Expert is for the most passionate stylists who are seeking to challenge themselves to further develop their craftsmanship while training their eye as an artist. This seminar will elevate your professionalism and client satisfaction, helping to increase revenue and boost your creative confidence.

Here’s what you’ll learn in this five-day seminar:

• How to hone your skills in handcrafting new styles, challenging you to grow your dexterity

• What to look for in an image to make it successful, as elements and principals of design are the key components to any composition of art ranging from editorial fashion magazine to gallery paintings

• How to mood board and reverse mood board

CERTIFICATION SEMINARS

Color Craft I:

Los Angeles Studio, May 4-5 & June 8-9

$920/73,600 Wella Rewards points

Color Craft I, the first in a three-part color series, will prepare you for Wella Color Expert program or simply help you develop your color craft. Loaded with the content and qualification for our Wella Color Expert program, this seminar provides knowledge of Wella Coloring as a foundation for reliable problem solving and takes a blended learning approach by touching on hair's biology, consultation, efficient formulation and efficient application.

Here's what you'll learn in this two-day seminar:

• The ins and outs of the Wella Color Portfolio and our signature standards of application

• Essentials of hair biology through rigorous examination of its composition, structure and natural pigmentation

• Skills in technical and lifestyle consultation that will help you create confidence in your communication skills and maximize your relationship with your client

• How artificial and natural hair colors influence formulation and results

• Time-saving application techniques that will transform how you do hair

Color Craft II:

Los Angeles Studio, May 6-7 & June 10-11

$920/73,600 Wella Rewards points

Color Craft II takes a blended learning approach that focuses on lightening hair to create dimension. You'll gain an understanding of the foundational art of dimensional color and learn to create a range of looks from high contrast to subtle.

Here's what you'll learn in this two-day seminar:

• The cause and effect of different sectioning and how it impacts your overall look

• How to place lightness to gain maximum impact placement and reduce the time of your services

• How to create dimensional looks with many different techniques including balayage and foils

• The techniques of service opportunities for you and your client using various foiling and freehand painting techniques

• How to decipher which foiling techniques to use based on the desired end result decided in consultation

• Real-world tactics and skills you can use on a daily basis behind the chair. This seminar also features a hands-on workshop that will give participants a unique opportunity to work with Wella Coloring firsthand in a safe, supportive environment

Color Craft III:

Los Angeles Studio, May 8-9 & June 12-13

$920/73,600 Wella Rewards points

Color Craft III takes a blended learning approach focused on corrective color and is the final seminar in our Color Craft series before heading into Wella Color Expert Program. We demonstrate the key to advancing your skills as a color correction expert and you’ll learn techniques for removal, recoloring and identifying what steps to take to successfully correct color challenges.

Here's what you'll learn in this two-day seminar:

• How to expertly navigate color correction situations from everyday toning to complete color removal

• Techniques for identifying problem areas and determining the corrective technique needed, ranging from color balancing and filling, to color removal

• How to navigate your client's hair history and create a strategy to achieve their desired end result

• Ways to cultivate and boost your confidence through real-life scenarios and setting realistic expectations

• Tips for building your business by properly guiding your clients with at-home care maintenance

WELLA STUDIO CALENDAR

2025 STUDIO EDUCATION

CERTIFICATION SEMINARS

Platinum & Beyond: Los Angeles Studio May 20-21

$920/73,600 Wella Rewards points

The perfect platinum is one we continue to aspire to create, and our clients continue to request. In this seminar, you'll learn everything you need to achieve an even, long-lasting result while maintaining the health of the hair. This seminar will help navigate you through lifting from any level. This seminar includes demonstration and hands-on workshops covering thorough consultation, correction techniques, proper toning and so much more.

Here’s what you’ll learn in this 8-hour seminar:

• Tips for the successful application of a "Bleach and Tone”

• Techniques for correcting blondes: Over toned ends, previous banding

• Essential application methods: Foils vs open air processing, virgin applications

• Toning Essentials: Corrective toning, creative toning, proper product selection

NON CERTIFICATION SEMINARS

Balayage & Beyond: Los Angeles Studio May 18-19

$920/73,600 Wella Rewards points

Balayage remains one of the most client requested services, but it takes more than one trick to create all the looks you see on social media. In this course, you will gain confidence to use all the key techniques that will allow you to customize the perfect look for each client. This hands-on seminar includes demonstrations and interactive workshops covering key lessons including placement patterns, blending techniques, creative toning and so much more.

Here's what you'll learn in this two-day seminar:

• How to combine foils and freehand painting for a complete "Balayage Look”

• The differences in color melting and root shadowing

• How to soften/break the base for a seamless blend

• Proper methods for back combing and diffusing highlights

• The mechanics for the perfect balayage application of lightener

Red Formulations Unlocked: Los Angeles Studio, June 15

$520/41,600 Wella Rewards points

Reds and coppers continue to be front of trend & highly requested throughout the seasons. We know that reds can be tricky to navigate, confidently; in this course you will gain the knowledge to fearlessly create bespoke, expensive looking reds and tackle any red transformation with ease. This seminar includes intensive, interactive theory covering key principles for lifting, depositing, glossing, & more, as well as a hands-on workshop to be able to put your learnings into practice.

Here's what you'll learn in this seminar:

• Formulation theory & comprehension

• Solutions to avoid hot roots, banding, drab ends and other common red challenges

• Suitability in all ranges of reds from red to violets, to reds, to coppers, to strawberry blondes

• Dimensional tone-on-tone placement

• Immersive hands-on workshop

*All pricing/configurations and part numbers are subject to change without notice. All Promotions available while supplies last. Allocations may apply— All Pricing, distribution, and merchandising decisions are at the sole discretion of the customer.*