MARCH / APRIL 2026
MODEL HAIR CREATED BY JAMES EARNSHAW
New from
Shaper ShineSpritz
NON-AEROSOL STYLING SPRAY
A versatile styling spray for flexible control, satin-finished looks & hot tools protection (up to 220C / 450F). This formula's satin sheen finish lets you shape your world, and it loves all hair types.
Dark Oil Lite
ULTRA LIGHT STYLING OIL
An ultra-light styling oil that helps smooth and add shine—without weighing hair down. Ideal for fine hair and everyday use, it glides through hair easily and leaves a polished finish. Infused with Sebastian’s signature Dark Oil fragrance for a subtle sensory touch.
SEBASTIAN RESTAGE
SALON NAME: Jeffrey Lamorte Salon & Day Spa
SALON LOCATIONS: Frankfort, Lemont, Orland Park, and Chicago, Illinois
OWNER NAME: Jeffrey Lamorte
IG: @jeffreylamortesalon
"We love Sebastian because it works and smells amazing. We use it for all aspects of service from shampooing to finishing. It is easy to explain and educate clients on and at a much more reasonable price point than other lines of this caliber. The clients really love the smell and find it easy to use as well. The restage has brought new life to this brand."
SEBASTIAN RESTAGE
SALON NAME: Entourage Salon
SALON LOCATION: Flanders, New Jersey
OWNER NAME: Amy Murphy
IG: @entouragesalonnj
"We love the choices. There is something for every hair type, but it is not overwhelming. Don't need a lot of product. Great smell. Prices are reasonable. Performs superior. Easy to distinguish the products and what they do. Attractive bottles. Color coded. Pro Tip: Cocktailing products to customize to the client's needs. We love adding Dark Oil to almost any styling product."
Amy Murphy
Salon Owner
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SIGNATURE SERVICE: UPGRADED SCANDI BLONDE
GET POWER BOOKING!
MAXIMIZE YOUR BLONDING BUSINESS WITH POWER BOOKING!
It’s a great way to encourage rebooking and reduce long periods between services. Offer an express add-on service in-between regular visits.
EXPRESS BLONDES
VISIT 4
Glaze, root shadow & treatment
VISIT 1
Full blonding service 6 MONTH SERVICE PLAN
VISIT 3
Face frame, glaze, root shadow & treatment
VISIT 2
Glaze, root shadow & treatment
Create time-saving options for maintenance between bigger appointments with one of these express add-on services.
ADD AN EXPRESS TONER
Pressed for time?
These toners work in 5 minutes, with plex bonding technology.
ADD A TOP GLAZE
Extra layer of tone & luxurious color with a silky shine.
BLONDORPLEX CAN BOOST YOUR
ADD A FACE FRAME
Adding up to 10 foils around the front hairline is a great in-between service.
VIBRANCY UP TO 10 WEEKS1. REVITALIZED HAIR FROM 1ST WASH.
A DEDICATED COLOR CARE REGIMEN WITH INSIDE & OUT, LONG-LASTING, MULTI-BENEFITS AND PATENTED
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• Instantly seals colored hair from 1st use
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DELAY 3 SIGNS OF AGING HAIR
SKIN LOVING INGREDIENTS THAT WORK
BHA
Provides a detoxifying cleanse to help promote a healthier scalp environment.
CAFFEINE
Known to support hair follicles and maintain the skin barrier.
SHAMPOO
• Salicylic acid, a Beta Hydroxy Acid (BHA), provides a detoxifying cleanse and remove the build-uo to help promote a healthier scalp environment.
BLACK OAT PEPTIDES
Helps maintain melanin production by combating oxidative stress to delay greying and revitalize roots.
HYALURONIC ACID
Known to strengthen the hair against breakage by improving its moisture content and elasticity, leaving the hair smoother.
NIACINAMIDE
A form of vitamin B3, that helps nourish the hair and can have a positive impact on the scalp environment.
CONDITIONER
• Strengthens the hair against breakage
• Moisturizes hair leaving it smooth from root to tip
SERUM
• Reduce the appearance of grey hair
61% of the participants experienced a reduction of grey hair after 16 weeks1
A LOYALTY PROGRAM LIKE NO OTHER.
Our Power. Our Planet. Wella Rewards invites you to be part of a movement where beauty and sustainability go hand in hand.
We’re proud to partner with Green Circle Salons, working together for change. Through this partnership, reducing waste becomes simple, impactful, and empowering, proving that gorgeous hair should never come at the expense of the Earth.
Already a Wella Rewards member? You can be reimbursed with points for your Green Circle membership.
New here? Join Wella Rewards to earn points on spend across all Wella brands*, enjoy exclusive perks and giveaways, and receive a wide range of reimbursement benefits.
When sustainability meets rewards, we all thrive - for our salons, our planet, and our future.
ANNOUNCING 3 NEW CITIES NEAR YOU
WHICH JOURNEY ARE YOU STARTING THIS YEAR?
Don't
forget to get certified in all three disciplines: Color, Cut & Style.
COLOR CRAFT OVERVIEW
COLOR CRAFT I:
• Hair biology
• Color principles
• Permanent vs. demi-permanent color
• Hands on workshops
COLOR CRAFT II:
• Foils vs. balayage
• Areas of the head
• Placement
• Foil work
• Toning
• Balayage application
• Hands on workshops
CUT CRAFT OVERVIEW
CUT CRAFT I:
• Areas of the head
• Cutting principles: Lines, layers, fringes, tools & finishing
• Hands on workshops & demos
CUT CRAFT II:
• Cutting principles recap
• Graduation
• Combinations
• Hands on workshops & demos
STYLE CRAFT OVERVIEW
STYLE CRAFT I:
• Hair biology
• Curl patterns
• Tools
• Blow-drying, finishing & diffusing techniques
• Hands on workshops
STYLE CRAFT II:
• Areas of the head
• Styling principles
• Prep & setting
• Tools: stylers & curves
• Braids
• Hands on workshops
COLOR CRAFT III:
• Color correction
• Corrective considerations
• Color correction recipes
• Hands on workshops
WELLA COLOR EXPERT
• Phase I, Phase II, Phase III, Phase IV
• Blend of virtual self guided learning and face to face education
• 1 virtual session connect
• Available in Los Angeles/New Jersey locations (3 days each phase - Phase II and Phase IV)
• 6 In-studio days
WELLA CUT EXPERT
CUT CRAFT III:
• Tools
• Scissor vs. blade
• Freeform cutting techniques
• Creating texture
• Dry cutting
• Hands on workshops
• Precision, razor and creative cutting
• Model demos and hands on workshops
• Full scale creative model photoshoot
• Available exclusively in Los Angeles
• 5 In-studio days
STYLE CRAFT III:
• Face shape
• Bases
• Pinning
• Iconic Styles: Ponytails, Twists, Chignons & Buns
• Hands on workshops
WELLA STYLE EXPERT
• Develop your creative eye and technical skills
• Hands on workshops
• Full scale creative model photoshoot
• Available exclusively in Los Angeles
• 5 In-studio days
WELLA STUDIO CALENDAR
MARCH/APRIL 2026
STUDIO EDUCATION
CERTIFICATION SEMINARS
WELLA CUT EXPERT
Los Angeles Studio, March 8-12
$2,500 / 200,000 Wella Rewards Points
Cut Expert takes a blended learning approach focused on combining precision cutting with free form techniques to achieve a balance of structure and creativity. This seminar builds your understanding of hair structure, suitability, and advanced cutting methodology so you can approach any haircut with confidence. You will learn how different textures and curl patterns respond to technique, how to refine your approach to create movement and shape, and how product choices support enhanced finishes. The program includes hands on practice throughout the week and concludes with a professional photoshoot that showcases your work 8-12 provides imagery to elevate your portfolio.
COLOR CRAFT II
Los Angeles Studio, March 3-4, April 21-22 $920 / 73,600 Wella Rewards Points
Color Craft II takes a blended learning approach focused on lightening hair to create dimension. This seminar builds your understanding of dimensional color and teaches techniques to achieve looks ranging from high contrast to subtle. You’ll learn how sectioning and placement impact results, explore balayage and foiling methods, and gain practical skills for creating dimensional effects efficiently. The program includes a handson workshop with Wella Coloring in a supportive environment.
COLOR
CRAFT III
Los Angeles Studio, March 23-24, April 23-24 $920 / 73,600 Wella Rewards Points
Color Craft III takes a blended learning approach focused on corrective color and is the final seminar in our Color Craft series before heading into Wella Color Expert Program. We demonstrate the key to advancing your skills as a color correction expert and you’ll learn techniques for removal, recoloring and identifying what steps to take to successfully correct color challenges.
CUT CRAFT I
Los Angeles Studio, March 15-16 $920 / 73,600 Wella Rewards Points
Cut Craft I takes a blended learning approach focused on the fundamentals of haircutting and is the first seminar in our Cut Craft series before advancing to Cut Expert Certification. You’ll learn the building blocks of cutting, including consultations, tools, and techniques for creating shape and movement. This seminar covers line and layer fundamentals, face shape suitability, and our cutting methodology to help you elevate your craft and expand creative possibilities.
CUT CRAFT II
Los Angeles Studio, March 17-18 $920 / 73,600 Wella Rewards Points
Cut Craft II takes a blended learning approach focused on advanced cutting techniques and is the second seminar in our Cut Craft series before progressing to Cut Expert Certification. You’ll build on the fundamentals from Cut Craft I and learn how to combine line, layers, and graduation to create and customize any haircut. This seminar emphasizes graduation techniques and client suitability to help you deliver tailored, professional results.
WELLA STUDIO CALENDAR
MARCH/APRIL 2026 STUDIO EDUCATION
CUT CRAFT III
Los Angeles Studio, March 23-24
$920 / 73,600 Wella Rewards Points
Cut Craft III completes the Cut Craft series by elevating your cutting methodology through advanced Free Form Cutting Techniques. Building on skills from Cut Craft I and II, this two-day seminar prepares you for the Cut Master Certification as you refine texturizing skills, analyze suitability, and gain confidence to create any cut with precision.
STYLE CRAFT I
Los Angeles Studio, March 15-16, April 26-27
$920 / 73,600 Wella Rewards Points
Styling Craft I takes a blended learning approach focused on building the foundational skills needed for modern styling. This seminar strengthens your understanding of hair as a fabric and teaches the prep, blow dry methods, and tool selection that support any finished look. You will learn how to assess texture, work confidently with natural curl, and apply techniques that create polished, reliable results. The program includes hands on practice in a supportive environment and prepares you for the Style Expert Certification or helps you refine your everyday styling craft.
STYLE CRAFT II
Los Angeles Studio, March 17-18, April 28-29
$920 / 73,600 Wella Rewards Points
Styling Craft II takes a blended learning approach focused on expanding your styling skills through advanced ironwork and the art of dressing. This seminar builds on the fundamentals from Styling Craft I and strengthens your understanding of how placement, direction, and texture influence the final shape of a style. You will learn a range of curling and ironing techniques, explore classic looks like Hollywood waves, and develop braiding skills that support dimensional, polished results. The program includes hands on practice in a supportive environment to help you elevate your overall styling craft.
STYLE CRAFT III
Los Angeles Studio, March 19-20, April 30-May 1
$920 / 73,600 Wella Rewards Points
Styling Craft III, the final in a three-part styling series, will prepare you for Style Expert program or simply help you develop your styling craft. Loaded with the content and qualification for our Style Expert program, you'll build on the styling techniques learned in Styling Craft II. Expanding further into the world of styling, you will learn to control the hair fabric and create classic hair styles, as well as modernize these timeless looks through additional finishing techniques.
WELLA STUDIO CALENDAR
MARCH/APRIL 2026 STUDIO EDUCATION
NON-CERTIFICATION SEMINARS
CREATIVE ACADEMY: TONED PERFECTION
Melrose and McQueen Salon, March 2
Look & Learn Event + Hands-On Workshop, $600 / 48,000 Wella Rewards points
Inspirational Look & Learn, $150 / 12,000 Wella Rewards points
Toned Perfection takes a blended learning approach focused on advanced toning that balances precise formulation with creative placement. This seminar builds confidence in using deposit, identifying underlying pigment, and layering shades to create dimensional, predictable results after lightening. You’ll learn strategic placement, refined formulation methods, and practical techniques to deliver polished, consistent finishes. The program includes hands-on practice with guidance from expert artists in a supportive environment.
#TRENDING: CUT & COLOR
Los Angeles Studio, March 15
CREATIVE ACADEMY: TONED
PERFECTION
Bangz Salon, March 2
Look & Learn Event + Hands-On Workshop, $700 / 56,000 Wella Rewards points, March 22-23
Inspirational Look & Learn, $200 / 16,000 Wella Rewards points, March 22
Blondes and Bobs takes a blended learning approach focused on the synergy between modern blonding and precision cutting. This seminar builds your understanding of advanced lightening methods from Wella Professionals combined with Sebastian Professional cutting principles to help you push beyond classic approaches. You will learn how to achieve maximum lift while supporting hair health and shine, explore bold placement for customized blonde results, and practice iconic cutting techniques that create a complete, polished look. The program includes hands on practice in a supportive environment to help you expand both your blonding and cutting artistry.
$520 / 41,600 Wella Rewards points
#Trending Cut and Color takes a blended learning approach focused on creating complete looks that combine modern cutting and coloring techniques. This seminar builds your understanding of trend direction sourced from social media and industry insights, helping you pair current cuts with on trend color for high impact results. You will learn a mix of precision and free form cutting along with foiling, balayage, melting, or creative color applications, plus guidance on suitability and tool choice. The program includes live demonstration and a hands on workshop centered on the season’s focus trend, Surreal Blonde.
RESOURCE LIBRARY
Your one-stop destination for tutorials, trend-driven techniques, and pro level inspiration, all built to support your growth behind the chair.
Whether you're refining your craft, looking for the latest in color trends, or diving deeper into Wella product knowledge, the library has everything you need. Think downloadable videos and PDFs, smart search filters, and more. All curated to help you stay sharp, creative, and in demand.
Ready to explore?
