NOVEMBER / DECEMBER 2025
HOLIDAY GLAM
HAIR BY RENYA XYDIS AND HALEEMA HARRIS
SURREAL COLOR
INSPIRED BY AI. CREATED BY PROFESSIONALS
Are your clients showing inspiration images that look too good to be true? That might be because they are, with AI images flooding the internet learn how you can adapt your technique to create these looks in reality.
ANATOMY OF AN AI IMAGE
1. Lighting
Un-natural lighting that hits very evenly across the hair & face.
2. Definition
Skin appears ‘ultra smooth’ and hair can lack definition from strand to strand.
3. Perfect Imperfection
Hair that looks textured and fluffy, but still maintains a high shine finish.
HOW TO GET THE LOOK
AI COLOR
Use a mixture of natural and precision lightening techniques to create surreal light effects. Use multiple shades to create shine lines.
Choose a light reflective color brand.
AI STYLING
Prepare the hair with smoothing care regimen.
Use a natural bristle brush to encourage shine. Layer your products throughout the styling.
Finish by molding the hair with your hands and perfecting the edge with a small brush.
7/19
SURREAL BRONDE
SURREAL LIGHTENING 1
BlondorPlex + 6% 1:1.5
6/98
1. Working diagonally take large slices and tease towards the roots, saturate Blondor on the ends.
2. Moving to the sides take a diagonal section and paint the Freelights onto the hair, saturating the ends.
SURREAL SHADOW 3 2
SURREAL TONE
Color Touch
Mixture 1: 7/19 + 1.9%
3. In between the lightened areas apply mixture 1 from root to tip.
Koleston Perfect Mixture 2: 6/98 + 1.9%
Color Touch
Mixture 3: 10g 7/19 + 10g 7/75 + 10g 9/16 + 60g 1.9%
4. After removal apply mixture 2 onto the roots.
5. Finally apply mixture 3 using a bottle application. Using your hands blend into the root mixture.
SHINEFINITY
SALON NAME: PR at Partners
SALON LOCATION: Bristow, VA
OWNER NAME: Kayleigh Thomas
Reasons I love Shinefinity
I love Shinefinity because of the finish and feel of the hair. I adore the luxury shiny appearance and leaves the client’s hair feeling smooth and hydrated, just like a treatment.
As a colorist, I love the zero-lift technology, allowing me to get beautiful deposit without disturbing the client's natural hair. I love to reach for this when I want to create something more translucent than the opacity of color touch and want to see more natural dimension shine through. It is my go-to for my root smudges and gives my blondes that “wow factor”.
Shinefinity has allowed me to offer more services on my menu with their 5-minute express color, perfect for the client that wants a gloss, but may be in a time crunch. Clients rave about the shine and feel of their hair after a Shinefinity glaze and come back asking for it again next time!
IG:
@kayleigh.does.my.hair @pratpartners
Pro Tip: My tip for anyone wanting to grow their glossing services is to think of it as your topcoat on your nails—the service just isn’t finished without it, and with the 5-minute flash glazes, there is an opportunity for everyone!
ULTIMATE SMOOTH
NOURISH HAIR IN 30 SECONDS
Miracle Oil Serum is an Allure Best of Beauty Award winner, celebrated for its lightweight shine and frizz control power.
ULTIMATE SMOOTH
Our most luxurious line that nourishes hair in 30 seconds for smoothness that lasts up to 3 days2.
MAKE IT FAST
WELLA PROFESSIONALS NAMED AS OFFICIAL HAIR CARE PARTNER OF F1 ACADEMY ™
Wella Professionals races into a new era as the Official Hair Care Partner of F1 Academy™, Formula 1’s all-female driver development series. This multi-year partnership unites two forces dedicated to innovation, performance, and empowerment. As part of this commitment, Wella Professionals proudly sponsors F1 Academy™ driver Joanne Ciconte, supporting her journey on and off the track. Together, Wella Professionals and F1 Academy™ are driving a future where every woman can lead, inspire, and shine on her own terms.
JOANNE CICONTE
Ciconte will be racing in our Wella Red #25 car, wearing a race suit in our signature shade of red inspired by the iconic Wella Professionals mermaid. With Make It You emblazoned on the rear wing, she brings our campaign to life by championing fearless self-expression and individuality at every turn.
ULTIMATE REPAIR
Just as every second counts on the track, ULTIMATE REPAIR works fast to repair hair in 90 seconds1. Now elevated with new premium packaging and powered by patented technology for deep, visible transformation, it’s ready to embrace the next chapter.
SCAN TO SEE THE COLLECTION IN ACTION
$516
The cherry on top of everyone’s wish-lists! Gift a trunk of hair treasures with the cherry chic limited edition deluxe set. Featuring the Chronos styler for 3x faster1 personalized styling, and the Helios™ professional hair dryer for ultimate styling control and 30% more shine.
Includes: ghd Cherry Chic limited edition Chronos styler and ghd Cherry Chic limited edition Helios™ professional hairdryer, plus complimentary vanity case ($100 Value).
GHD CHERRY CHIC LIMITED EDITION CHRONOS GIFT SET
Salon Price: $269
The revolutionary ghd Chronos is the perfect tool for the late check out girl. 3x faster¹ styling, delivering one stroke highdefinition results that last 24hrs.²
Includes: ghd Cherry Chic limited edition Chronos styler plus complimentary vanity case ($40 Value). 1
GET READY TO CHERRY-PICK THE ULTIMATE GIFTS WITH THE CHERRY CHIC LIMITED-EDITION COLLECTION.
Check in to the good hair hotel this holiday season and indulge in an elegant escape, suite dreams, and five-star hair gifts.
*Not available on Wella Store - please contact your Wella Account Manager to purchase
GHD CHERRY CHIC
Salon Price: $322
For the do-not-disturb-divas, gift them with an at-home blow out using the ghd Duet Blowdry. The first 2-in-1 hair dryer brush that effortlessly transforms wet hair into a luxuriously smooth, voluminous blow dry finish with no heat damage,1 3x more volume,2 no frizz,3 and 50% more shine.
Includes: NEW ghd Duet Blowdry plus complimentary Volume Forever ($35 Value), oval dressing brush ($35 Value), cleaning brush, heat mat, and vanity case ($60 Value).
GHD CHERRY CHIC LIMITED EDITION HELIOS GIFT SET
Salon Price: $247
The ultimate hairdryer for a five-star blowdry. The ghd Helios™ professional hairdryer feaures unique Aeroprecis™ technology and a bespoke contoured nozzle to provide ultra-powerful drying and ultimate styling results, with 30% more hair shine.1
Includes: ghd cherry chic limited edition Helios™ professional hairdryer plus complimentary wash bag ($45 Value).
1Vs naturally dried hair.
GHD CHERRY CHIC LIMITED EDITION STYLING DUO
Salon Price: $23
A first-class ticket to effortless styling. This set features ghd’s Bodyguard heat protect spray, formulated to shield strands from everyday heat styling. Paired with a cherry chic bow hair tie and cosmetic bag, it’s the perfect addition to any five-star styling routine.
Includes: ghd cherry chic limited edition cosmetic bag, Bodyguard heat protect spray, and cherry chic limited edition hair tie
WELLA EDUCATION INTRODUCES
WELLA CREATIVE ACADEMY
An opportunity to easily access inspirational and craft-based Education at a city near you.
SCAN FOR MORE INFORMATION
Wella Education has partnered with leading Wella salons across the country on our journey to elevate the industry standard through Craft Education and supporting the Stylist Community. We will offer customized Industry Events and trend-based Education to further develop stylist craft and build long lasting relationships. Join us at one of our upcoming events for Inspiration, Education & Community.
WELLA STUDIO CALENDAR
NOVEMBER 2025 STUDIO EDUCATION
CERTIFICATION SEMINARS
WELLA COLOR EXPERT
Los Angeles Studio, November 2025-February 2026
$3,500 / 280,000 Wella Rewards Points
Wella Color Expert is for the most passionate stylists in the industry—those of us who always want to learn more, and to learn why. From understanding the science behind what we do, to elevating our professionalism and increasing our revenue, we will learn how to reach the highest level of color mastery, for total confidence in creativity and client satisfaction to drive our color service revenues.
COLOR CRAFT III
Los Angeles Studio, November 2-3, 2025
$920 / 73,600 Wella Rewards Points
Color Craft III takes a blended learning approach focused on corrective color and is the final seminar in our Color Craft series before heading into Wella Color Expert Program. We demonstrate the key to advancing your skills as a color correction expert and you’ll learn techniques for removal, recoloring and identifying what steps to take to successfully correct color challenges.
CUT CRAFT III
Los Angeles Studio, November 10-11, 2025
$920 / 73,600 Wella Rewards Points
Cut Craft III completes the Cut Craft series by elevating your cutting methodology through advanced Free Form Cutting Techniques. Building on skills from Cut Craft I and II, this two-day seminar prepares you for the Cut Master Certification as you refine texturizing skills, analyze suitability, and gain confidence to create any cut with precision.
WRAP UP THE YEAR IN STYLE WITH
WELLA REWARDS
Wella Rewards is your year-round partner in success, but this holiday season is the perfect time to pause, celebrate, and give back. We’re all about connection and there’s never been a better time to explore everything your membership o ers across Rewards, Community and Education.
Not yet a member? Sign up to earn points for rewards that boost your artistry, business, and self-care. Join professionals already unlocking more with Wella.
Already a member? Explore ‘seasonal rewards’ to gift your team, surprise customers, or treat yourself - because you’ve earned it! Remember, 2025 points expire March 31, 2026.
Wella Rewards, a loyalty program like no other.
“I
SCAN ME FOR QUICK ACCESS!
Wella Top Artist Team Member, Founder of Nicole Revish Salon and Beauty, Columbus Ohio
RESOURCE LIBRARY
Your one-stop destination for tutorials, trend-driven techniques, and pro level inspiration, all built to support your growth behind the chair.
Whether you're refining your craft, looking for the latest in color trends, or diving deeper into Wella product knowledge, the library has everything you need. Think downloadable videos and PDFs, smart search filters, and more. All curated to help you stay sharp, creative, and in demand.
Ready to explore?
