WELLA MAGAZINE

MAGAZINE

JULY / AUGUST 2026

TABLE OF CONTENTS

03 WELLA REWARDS 04 SALON TESTIMONIAL 05-07 WELLA COLOR 08-11 WELLA CARE 12-13 SEBASTIAN RESTAGE 14 MARYLLE KOKEN 15 TRENDVISION AWARDS 16-18 STUDIO CALENDAR/STUDIO PROMOS 19 WELLA ED RESOURCE LIBRARY 20-21 GHD: AFFILIATE PROGRAM 22 BRIOGEO 23 SHOP & SAVE ON WELLASTORE

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[SALON TESTIMONIAL]

THE BIRD HOUSE SALON SALON NAME: THE BIRD HOUSE SALON

SALON LOCATION: GOWANUS 126 10TH ST.,

STE 204 BROOKLYN, NY 11215 & BUSHWICK 456 JOHNSON AVE., SUITE 406 BROOKLYN NY 11237 CO-FOUNDER & BRAND DIRECTOR:

BROOKE JORDAN & NICOLE JORDAN HUBERT IG: @BIRDHOUSESALON

WHY WELLA? Two reasons. First, our team wanted it. That was the loudest signal. When your stylists are telling you they want to feel more inspired by the line they’re using every day, you listen.

Color is so essential to what we do, and if the people behind the chair aren’t lit up by their tools, that energy ends up in the work whether you want it to or not. The other piece was the support. The Wella team has been on top of it in a way that’s just a different league. More classes, more options, more responsiveness. We feel like we have a partner now, not a vendor.

HOW HAS WELLA HELPED YOU GROW COLOR? We’re about a month in, so it’s honestly too early to tell you we’ve grown anything yet. But what I can tell you is what the salon feels like, and it feels re-inspired. Any time you switch lines and you’re getting to know a new system, you’re seeing what it can do, especially with this many options, the artists start discovering tones they hadn’t gravitated to before. That’s the part we’re watching. We have stylists who wouldn’t necessarily call themselves colorists who are saying this line makes sense to them. They feel confident in their formulations. That’s how you grow color… you grow colorists first!

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USAGE, BENEFITS, AND SUPERIORITY OF WELLA COLOR VS THE COMPETITION I’ll give you a few angles on this. Our team is delivering blondes that look healthy. The hair feels good, it’s shiny, the integrity is there. One of our clients told us she loved her toner this time, said it was the best we’d ever done, said this is how I always wanted to look when I leave. With our previous line it would eventually settle into looking that good, but with Wella she walked out the door and it was already there. The shine quality is next level.

Illumina has been the biggest pleasant surprise. A lot of our team who’d worked with Wella before hadn’t actually used Illumina, and it’s gotten rave reviews. We love having that as another permanent option in the kit.

The bigger picture is range. We have more flexibility now across demi, ammonia-free, gray coverage and blending.

The technology behind how these formulas work gives us a wider palette of tones to pull from. If I were tipsy at a bar telling you the truth, I’d whisper that Wella offers the most options and the most consistency. It’s the most reliable, true-to-tone, expansive line that’s also somehow userfriendly. Being both easy and excellent is a magic trick we don’t really know how they pull off. It does what it says it’s going to do.

SERVICE OPPORTUNITY AND CLIENT EXPERIENCE The express services have been a real unlock for us.

A stylist can add a gloss and have it done in 10 minutes.

Same with a root touch-up. That kind of flexibility changes what we can offer same-day, what we can add on, how we adjust a service in the moment when a client wants a little more. It’s good for the client and it’s good for the business.

WHAT IS YOUR PRO TIP TO STYLIST? Reference the shade color wheel and pay attention to where those tones live on the scale. And in your education, do the swatch work. When we did swatches in our intro classes, that was the part everyone got excited about.

Playing with colors you might be apprehensive to put on a client, getting familiar with the outcome, building that confidence before it carries risk.

CHANGE LIKE A PRO. THE NO. 1 SALON COLOR BRAND IN THE WORLD* TRUSTED BY PROFESSIONALS

READY TO CHANGE? LEARN MORE

WELLA PROFESSIONALS HAS A PORTFOLIO OF PRODUCTS THAT IS SUITABLE FOR ANY LEVEL OF YOUR CAREER JOURNEY PRODUCT SOLUTIONS

EDUCATION

COMMUNITY

Achieve: Grey coverage that actually covers with permanent color

Get the industry’s best education and create high-quality product experiences for you, your salon, and clients

Become a part of a community of like-minded artists

Clean lift without surprises with lightener No toner panic with demi-permanant color

*BASED ON WELLA MASTER BRAND USD SALES ON THE 2024 SALON HAIR CARE STUDY FOR THE HAIR COLORING PRODUCTS CATEGORY PUBLISHED BY KLINE.

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NEW XL TUBE

KOLESTON PERFECT XL

+33% MORE PRODUCT. SAME PRICE.

EXISTING STANDARD SIZE

➔

Same formula & proven performance —because your clients deserve rich, healthylooking hair every time.

AVAILABLE IN OUR TOP 10 BEST-SELLING SHADES

While supplies last.

4/0

5/0

6/0

7/0

8/0

44/0

55/0

66/0

77/0

88/0

THE SAME KOLESTON PERFECT YOU KNOW & LOVE • Up to 100% grey coverage for rich, healthy-looking results • Ultra-Precision Color Technology • Uncompromised Color Performance • Anti-Metal Purifier Technology and ME+ Dye Technology**

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*Based on the Wella Master Brand USD sales on the 2024 Salon Hair Care study for the hair coloring products category published by Kline. **For more information on ME+ Dye Technology, visit wella.com/kolestonperfect

BENEFITS FOR YOU AND YOUR SALON

BOOST YOUR EARNINGS

INVENTORY OPTIMIZATION

SUSTAINABILITY BENEFITS

ULTIMATE VERSATILITY

More color, more clients, more savings.

Bigger tubes mean less packaging, less storage, fewer reorders—and more time to focus on growing your revenue.

More product per tube = less time on the road, more money saved, and less impact on the planet.

Your all around color partner for core, signature, and what’s hot services.

Every 4th service is on us —thanks to 33% more color in every tube!

POWERED BY OUR TRUSTED METAL PURIFIER TECHNOLOGY LEARN MORE

Metals on hair disrupt the coloring process.

Built-in Metal Purifier captures metals.

KOLESTON PERFECT GREY COVERAGE • Mix using standard 1:1 ratio with Welloxon Developer • For resistant hair, use Intense Naturals (e.g. 66/0) • Process 30-40 minutes

For uncompromised performance & true to tone color results.

1 :1

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NEW

ULTIMATE SMOOTH 24/7 SILKY MILK

NEW

ULTIMATE SMOOTH 24/7 SILKY MILK A non-greasy, lightweight, leave-in formula for smoothness, frizz control, and UV & heat protection. Perfect for daily touch-ups, on-the-go!

Suitable for fine to medium hair types.

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FROM SALON TO HOME Suitable to use in-salon as a cutting aid or part of your client’s at-home regimen.

PATENTED TECHNOLOGY WITH SQUALANE AND OMEGA-9 Our exclusive technology delivers a dual-action performance:

→ UV & heat protection

Inside: It deeply nourishes the hair

→ Long-lasting frizz and volume control, for improved manageability

Outside: It creates a protective barrier

→ Nourishment for lasting smoothness, even on fine hair

ULTIMATE SMOOTH CONSULTATION GUIDE 1

IDENTIFY AREAS OF CONCERN “Is your hair feeling dry, dull, or hard to manage?”

“Does your hair lack shine, frizz easily, or resist styling?”

“Are you struggling with dryness, frizz, or hair that won’t stay in place?”

“Does your hair feel rough, lifeless, or difficult to style?”

“Is the hair fine or coarse in texture?”

PERSONALIZE THE SALON REGIMEN

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Hair type, texture, and goal will help guide to a personalized care regimen, in salon and at home.

FINE

MEDIUM

COARSE

SHAMPOO CONDITIONER

MASK 3 minutes

30 seconds

5 minutes

10 minutes

NEW 24/7 SILKY MILK Apply 1-5 pumps to damp or dry hair to tame frizz and flyaways. Reapply as needed.

2–3 pumps

1–2 pumps

Up to 5 pumps

MIRACLE OIL SERUM 1 pump

1 pump

1–2 pumps

3–5 pumps

LAYER UP! WITH GLASS LIQUID LAYER EXCLUSIVELY FOR PROFESSIONALS

Glass Liquid Layer

Exclusively In-Salon

Apply 3-5 sprays to damp hair before blow-drying smooth.

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AT-HOME CARE

For at-home frizz control, recommned a personalized take-home routine including the NEW ULTIMATE SMOOTH 24/7 Silky Milk for daily touch-ups, on-the-go!

NEW

Pro Tip: Incoporate the at-home regimen into the service price.

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NEW

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NEW ULTIMATE REPAIR RECOVERY LIQUID LAYER A PRE-TREATMENT TO HELP RECOVER EXISTING DAMAGE FOR A HEALTHIER HAIR FEEL. Repair and protect in one step before every color or lightening service. With built-in Metal Purifier technology to help detox hair from metals after lightening & oxidative coloring services.

PRO

EXCLUSIVE

INCREASE YOUR CARE REVENUE From $15 per service x 20 clients per week = From $300 per week ~ $1,200 in incremental salon service revenue per month! ~ $14,400 PER YEAR!

BEFORE

with non-conditioning shampoo

AFTER

with ULTIMATE REPAIR regimen & Recovery Liquid Layer

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Potion 9 Pro-Grade Powder to Foam Treatment 12

* As part of in-salon treatment. **Due to less breakage.

5X MORE MOISTURIZED HAIR + STRENGTH *

**

EXCLUSIVE SALON SERVICE

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2

3

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PREP WITH SHAMPOO + CONDITIONER

COCKTAIL & ACTIVATE

APPLY & DEVELOP

REFABRICATE & FINISH OFF

Cleanse hair with Potion 9 Nourishing Shampoo.

Rinse off and pat dry.

20g of Potion 9 Nourishing Conditioner.

Apply the cocktail on hair from mid-lengths to ends, section by section.

Rinse thoroughly and squeeze out excess moisture before finishing with Potion 9 Super Luxe Styling Drops.

Coat the hair with 10g of Potion 9 Nourishing Conditioner from mid-lengths to ends.

10g of Potion 9 Leave-In. 2g (1 pouch) of Potion 9 Activating Powder.

Whisk to activate foam.

Gently massage in, detangle and develop under heat for 10 minutes.

Cocktail your favorite Sebastian styling products and style as usual.

Leave on.

BOOST YOUR MARGIN WITH THE NEW POTION 9 SERVICE!

400% + Margin Rate

15 MIN

Service time

# OF SERVICES

PER WEEK 5

$175.00

SCAN TO LEARN MORE:

PER YEAR

$35

Recommended service price

SALON PROFIT

260

$9,100.00

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Congratulations to our very own Marylle Koken, Sebastian Professional Los Angeles Creative Ambassador won the 2026 North American Hairstyling Awards (NAHA) in the Haircutting category.

Sebastian has given me the freedom to be myself as an artist. The brand has always encouraged creativity, individuality, and pushing boundaries.

I’m so grateful to be part of a community that believes in artists and supports us in bringing our visions to life.”

Marylle Koken

HEAR THE WHOLE SPEECH

Marylle Koken @kokentheharlot 14

Wella Professionals’ Trend Vision Awards celebrates your artistry, creativity, design and technical range. This year's trend, Monochromatic, is rooted in minimalism and intentional design. One color family, multiple textures and tones feels modern, confident, and elevated. Refined yet daring.

Enter your vision in 2 global categories: Color Craft Transformation and/or Editorial Transformation

ENTRIES OPEN JULY 1 – SEPTEMBER 1 Go to www.wellaed.com/competitions to learn more

COPPER GLOW

ESPRESSO BRUNETTE

ARTISTRY TRANSFORMATION CELEBRATION COMMUNITY OPPORTUNITY

WHAT WILL YOU GET OUT OF TRENDVISION Trendvision is an opportunity for you to showcase your unique skills and style, network with others and be profiled on a world platform.

Accelerating your career and industry profile.

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WELLA STUDIO CALENDAR

JULY/AUGUST 2026 STUDIO EDUCATION

CERTIFICATION SEMINARS COLOR CRAFT I

Los Angeles Studio: July 6-7, August 16-17 Online August 10-11

$920 / 73,600 Wella Rewards Points

Color Craft a blended learning approach focused on building a stronga foundation in Wella Coloring.

Color CraftI takes I takes a blended learning approach focused on building strong foundation in Wella Coloring.

As the in the Color CraftCraft series, it prepares you for the Color Expert program orprogram helps As thefirst firstseminar seminar in the Color series, it prepares youWella for the Wella Color Expert or helps color skills.

You’ll learnlearn portfolio standards, hair biology fundamentals, consultation you develop developessential essential color skills.

You’ll portfolio standards, hair biology fundamentals, consultation techniques, and formulation andand application methods to create reliablereliable results. results. techniques, andefficient efficient formulation application methods to create

COLOR CRAFT II

Los Angeles Studio: July 8-9, August 18-19

$920 / 73,600 Wella Rewards Points

Color Craft a blended learning approach focused on lightening hair to create This seminar Color CraftII takes II takes a blended learning approach focused on lightening hair todimension. create dimension.

This seminar builds your of of dimensional color and and teaches techniques to achieve looks ranging from highfrom high builds yourunderstanding understanding dimensional color teaches techniques to achieve looks ranging contrast totosubtle.

You’ll learn howhow sectioning and placement impactimpact results,results, explore explore balayagebalayage and foiling contrast subtle.

You’ll learn sectioning and placement and foiling methods, and skills for creating dimensional effectseffects efficiently.

The program includes aincludes a methods, andgain gainpractical practical skills for creating dimensional efficiently.

The program hands-on workshop Wella Coloring in a in supportive environment. hands-on workshopwith with Wella Coloring a supportive environment.

COLOR CRAFT III

Los Angeles Studio: August 20-21

$920 / 73,600 Wella Rewards Points

Color Craft is aistwo-day, blended learning seminar focused on corrective color andcolor serves as serves the finalas step Color CraftIIIIII a two-day, blended learning seminar focused on corrective and the final step series before the Wella ColorColor MasterMaster Program.

You will You buildwill confidence correcting correcting in the theColor ColorCraft Craft series before the Wella Program. build confidence real-world color through removal, recoloring, problem diagnosis, client history and real-world colorchallenges challenges through removal, recoloring, problem diagnosis, client analysis, history analysis, and corrective strategy while gaining business-focused guidance for consultation, expectations, and at-home corrective strategy while gaining business-focused guidance for consultation, expectations, and at-home maintenance. maintenance.

COLOR CRAFT III

Los Angeles Studio: March 23-24, April 23-24

$920 / 73,600 Wella Rewards Points

Color Craft takes a blended learning approach focused on corrective color and is theand finalisseminar inseminar our Color CraftIIIIII takes a blended learning approach focused on corrective color the final in our Color Craft before heading into into WellaWella ColorColor ExpertExpert Program.

We demonstrate the key tothe advancing Color Craftseries series before heading Program.

We demonstrate key to advancing a color correction expert and you’ll learn learn techniques for removal, recoloring and identifying your skills skillsasas a color correction expert and you’ll techniques for removal, recoloring and identifying what steps to to successfully correct color color challenges. what stepstototake take successfully correct challenges.

WELLA COLOR EXPERT

Los Angeles Studio: June 20-22, Nov 30-Dec 2

$3,500 / 280,000 Wella Rewards points

Wella Color is for the the most passionate stylistsstylists in the industry—those of us who want to learn Wella ColorExpert Expert is for most passionate in the industry—those ofalways us who always want to learn more, and From understanding the science behind what we do,we to elevating our professionalism more, andto tolearn learnwhy. why.

From understanding the science behind what do, to elevating our professionalism revenue, wewe willwill learn howhow to reach the highest level oflevel colorofmastery, for total confidence and increasing increasingour our revenue, learn to reach the highest color mastery, for total confidence satisfaction to drive our color service revenues. in creativity creativityand andclient client satisfaction to drive our color service revenues.

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WELLA STUDIO CALENDAR

JULY/AUGUST 2026 STUDIO EDUCATION

CERTIFICATION SEMINARS CUT CRAFT I

Los Angeles Studio: July 12-13 Satellite Studio: New Jersey, August 23-24

$920 / 73,600 Wella Rewards Points

Cut Craft I takes a blended learning approach focused on the fundamentals of haircutting and is the first seminar in our Cut Craft series before advancing to Cut Expert Certification. You’ll learn the building blocks of cutting, including consultations, tools, and techniques for creating shape and movement. This seminar covers line and layer fundamentals, face shape suitability, and our cutting methodology to help you elevate your craft and expand creative possibilities.

CUT CRAFT II

Los Angeles Studio: July 14-15

$920 / 73,600 Wella Rewards Points

Cut Craft II takes a blended learning approach focused on advanced cutting techniques and is the second seminar in our Cut Craft series before progressing to Cut Expert Certification. You’ll build on the fundamentals from Cut Craft I and learn how to combine line, layers, and graduation to create and customize any haircut. This seminar emphasizes graduation techniques and client suitability to help you deliver tailored, professional results.

CUT CRAFT III

Los Angeles Studio: July 16-17

$920 / 73,600 Wella Rewards Points

Cut Craft III completes the Cut Craft series by elevating your cutting methodology through advanced Free Form Cutting Techniques. Building on skills from Cut Craft I and II, this two-day seminar prepares you for the Cut Master Certification as you refine texturizing skills, analyze suitability, and gain confidence to create any cut with precision.

STYLE CRAFT I

Los Angeles Studio: August 16-17

$920 / 73,600 Wella Rewards Points

Style Craft I lays the foundation of the three-part styling series, preparing you for the Style Expert Certification while strengthening essential styling skills. You will master hair fabric assessment, prep and blow-dry fundamentals, diffusing natural texture, tool selection, and back-brushing techniques to confidently build any finished look.

STYLE CRAFT II

Los Angeles Studio: August 18-19

$920 / 73,600 Wella Rewards Points

Style Craft II builds on the foundations of Style Craft I, advancing your styling skills as part of the three-part series and supporting the Style Expert program. This seminar focuses on transforming hair through ironwork and dressing techniques, helping you master volume and texture placement, direction, classic looks like Hollywood waves, and elevated braiding to enhance finished styles.

STYLE CRAFT III

Los Angeles Studio: August 20-21

$920 / 73,600 Wella Rewards Points

Style Craft III is the final course in the three-part styling series, building on advanced techniques from Style Craft II while supporting the Style Expert program. This seminar focuses on controlling hair fabric to create classic styles and modernizing them through face-shape analysis, setting methods, and refined finishing techniques for polished, handcrafted looks.

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WELLA STUDIO CALENDAR JULY/AUGUST 2026 STUDIO EDUCATION JULY/AUGUST 2026 STUDIO EDUCATION

NON-CERTIFICATION SEMINARS #TRENDING: #TRENDING: CUT CUT && COLOR COLOR

Los Angeles Angeles Studio: Studio: July July 6 6 $520 // 41,600 41,600 Wella Wella Rewards Rewards points points Los $520 6 #Trending Cut and Color is a blended learning seminar focused on creating complete, #Trending Cut and Color is a blended learning seminar focused on creating complete, #Trending Cut and Color is a blended learning seminar focused on creating complete, high-impact looks combining modern cutting coloring techniques.

Through high-impact modern cutting andand coloring techniques.

Through live live high-impactlooks looksbyby bycombining combining modern cutting and coloring techniques.

Through live demonstrations and a hands-on workshop centered on the season’s Surreal Blonde trend, demonstrations and a hands-on workshop centered on the season’s Surreal Blonde trend, you demonstrations and a hands-on workshop centered on the season’s Surreal Blonde trend, you you will refine precision and free-form cutting alongside foiling, balayage, melting, and creative will refine precision and free-form cutting alongside foiling, balayage, melting, and creative color will refine precision and free-form cutting alongside foiling, balayage, melting, and creative color color with clear guidance suitability choice. with onon suitability andand tooltool choice. with clear clearguidance guidance on suitability and tool choice.

BALAYAGE BALAYAGE && BEYOND BEYOND

Los Angeles Angeles Studio: Studio: July July 26-27 26-27 $920 // 73,600 73,600 Wella Wella Rewards Rewards points points Los $920 26-27 Balayage & Beyond takes a blended learning approach focused on mastering modern lightening Balayage takes a blended learning approach focused on mastering modernmodern lightening Balayage&&Beyond Beyond takes a blended learning approach focused on mastering lightening techniques.

This seminar builds confidence in combining foils and freehand painting to techniques. seminar builds confidence in combining foils and freehand paintingpainting to createto create techniques.This This seminar builds confidence in combining foils and freehand create customized balayage looks.

You’ll learn placement patterns, blending methods, color root customized looks.

You’ll learn placement patterns, blending methods, color melting, root customizedbalayage balayage looks.

You’ll learn placement patterns, blending methods, color melting, melting, root shadowing, and creative toning, along with hands-on practice to perfect seamless, dimensional shadowing, toning, along withwith hands-on practice to perfect seamless, dimensional shadowing,and andcreative creative toning, along hands-on practice to perfect seamless, dimensional results. results. results.

PLATINUM PLATINUM && BEYOND BEYOND

Los Angeles Angeles Studio: Studio: July July 28-29 28-29 $920 // 73,600 73,600 Wella Wella Rewards Rewards points points Los $920 28-29 This seminar focuses on achieving flawless, healthy platinum results, guiding you through This on on achieving flawless, healthy platinum results,results, guiding guiding you through lifting lifting Thisseminar seminarfocuses focuses achieving flawless, healthy platinum you through lifting from any starting level with confidence and consistency.

Through demonstration and from level with confidence andand consistency.

Through demonstration and hands-on from any anystarting starting level with confidence consistency.

Through demonstration and hands-on hands-on workshops, you will master consultation, correction, application methods, and toning workshops, consultation, correction, application methods, and toning workshops,you youwill willmaster master consultation, correction, application methods, andtechniques toning techniques techniques to create even, long-lasting blondes including bleach and tone services. to create long-lasting blondes including bleach and tone createeven, even, long-lasting blondes including bleach and services. tone services.

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RESOURCE LIBRARY Your one-stop destination for tutorials, trend-driven techniques, and pro level inspiration, all built to support your growth behind the chair.

Whether you're refining your craft, looking for the latest in color trends, or diving deeper into Wella product knowledge, the library has everything you need.

Think downloadable videos and PDFs, smart search filters, and more.

All curated to help you stay sharp, creative, and in demand.

Ready to explore?

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NEW

GHD PINK LIMITED EDITION COLLECTION

Discover a selection of ghd award-winning tools in a beautiful dusted pink color, with ghd Chronos featuring an extra-special limited edition heart design. Every tool* comes with a soft dusted pink heat-resistant bag, and with every purchase, ghd will donate $10 to The Pink Agenda.

GHD CHRONOS IN LIMITED EDITION DUSTED PINK MSRP: $359 SALON PRICE: $269

This extra special limited edition of ghd 1” Chronos pairs an exclusive heart design with award-winning performance. Its breakthrough HD motion-responsive™ technology delivers up to 85% more shine¹ and 3x faster onestroke styling.²

GHD CHRONOS CURVE GRAND IRON IN LIMITED EDITION DUSTED PINK

GHD CHRONOS MAX IN LIMITED EDITION DUSTED PINK

MSRP: $259 SALON PRICE: $194

MSRP: $379 SALON PRICE: $284

Looking for voluminous curls that last all day?¹ The ghd Chronos Curve Grand Iron is designed to deliver – combining curlresponsive technology with consistent 365°F heat and smooth large 1.25” barrel for effortless styling.

ghd 1.7” Chronos Max is the ideal tool for long, thick, and curly hair types. Designed to deliver a shiny finish that lasts - without extreme heat damage¹ - its advanced heat technology delivers up to 90% more shine² and achieves long-lasting styles, 3x faster.³

IN PARTNERSHIP WITH

GHD DUET BLOWDRY DUSTED PINK LIMITED EDITION

GHD HELIOS DUSTED PINK LIMITED EDITION

MSRP: $429 SALON PRICE: $322

MSRP: $329 SALON PRICE: $247

Create a bombshell blowout with the awardwinning ghd Duet Blowdry, a 2-in-1 hair dryer brush that transforms hair from wet to blowdried with no heat damage,¹ for easy and smooth blowdries.

The ghd Helios is engineered with advanced aerodynamics to deliver up to 30% more shine¹ and a smoother, salon-quality finish.

This is your answer to that salon blowdry feel at home.

SCAN TO SEE THE COLLECTION IN ACTION

Not available on Wella Store - please contact your Wella Account Manager to purchase any of these products. *Helios does not come with a bag. Chronos: ¹Consumer testing, Jan ‘21. 86% of 142 consumers agreed their hair lasted 24 hours after styling. ²Compared to ghd original. Results measured by shine on brunette hair versus naturally dried hair (lab test). Chronos Curve Grand Iron: ¹When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity.

Chronos Max: ¹Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (“Strength Reduction”). Extreme heat damage is a Strength Reduction of more than 0.005. ²Technical test in a lab on brunette hair, measured vs. naturally dried hair. ³Compared to ghd Max. Technical test in lab shows ghd Chronos Max is 3x faster to achieve the same high level of frizz reduction on frizzy tresses. Duet Blowdry: ¹No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair. Helios: ¹Compared to naturally dried hair.

@GHD_NORTHAMERICA | 20

@GHD_USA |

@GHD_NORTHAMERICA

JULY 2026 PROMO

25% OFF PLATINUM+ Salon Price: $239 | Promo Price: $179.25

GET THE LOOK: “V Wave” with Platinum+

4x winner of the Allure Best of Beauty Award for best flat iron, ghd Platinum+ is a 1” smart flat iron that predicts your hair’s needs. Designed with ultra-zone predictive technology, it intuitively adapts to all hair types and styling needs to deliver the optimum styling temperature of 365°F consistently across the plates.

STEP 1: ANGLE

STEP 2: TURN

STEP 3: TRAVEL

STEP 4: CONTINUE

Place ghd Platinum+ parallel to the section, pointing away from the face.

Rotate the styler 90° and elevate the end of the hair up at 45°.

Glide off base following the nose of the styler until you reach the ends of the hair.

Continue this technique through the rest of the hair, always rotating away from the face.

AUGUST 2026 PROMO

25% OFF CHRONOS CURVE & DUET BLOWDRY

Duet Blowdry Salon Price: $322 Promo Price: $241.50

Chronos Curve Salon Price: $194 Promo Price: $145.50

From left to right: Chronos Curve Conical Wand: 0.9in - 1.1in tapered barrel curling wand, best for creating glossy beach curls. Chronos Curve Max Wand: 1.5in extra large barrel curling wand, best for looser formed waves. Chronos Curve Grand Iron: 1.25in large barrel curling iron, best for creating bouncy, voluminous curls. Chronos Curve Classic Iron: 1in medium barrel curling iron, best for creating defined waves.

Not available on Wella Store - please contact your Wella Account Manager to purchase any of these products.

@ghd_northamerica

@ghd_usa

Duet Blowdry is our 2-in-1 hair dryer brush with heated barrel and bristles that transforms hair from wet to dry with no heat damage.1 Enjoy 3x more volume2 and 50% more shine.3 Includes heat-resistant bag and cleaning brush.

No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.

Technical testing vs naturally dried hair, dependent on consumer use. 3Technical test in a lab on brunette hair, measured vs naturally dried hair.

1

2

@ghd_northamerica

SCAN TO LEARN MORE ABOUT THESE GHD MUST-HAVES 21

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JOIN US @wellahairusa @wellaeducation @wellahairusa @wellaeducation @wellaprofessionals @wellaeducation