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Ericsson | Regional Connect Magazine
Setting the pace to drive 5G consumer business growth In our new Ericsson ConsumerLab report—the first industry study of its kind—we looked at 73 service providers in 22 markets across the world, analyzing their market performance and consumer perception to form a 5G Maturity Index. Using the data collected, we identified four stages of 5G maturity and highlighted the six strategies they have used to get to this position.
Until now, analysts have predominantly been focused on measuring service providers’ progress with 5G in terms of coverage rollout and deployment or network speeds. However, this approach does not provide the full picture when it comes to 5G leadership. It’s also important to analyze how efforts to offer a great 5G network experience can improve consumer satisfaction and perception toward service providers and their 5G offerings, and in turn, identify who is setting the pace on 5G performance and innovation. Ericsson ConsumerLab has previously identified that 5G service providers take either a proactive or passive approach.1 Taking a proactive approach, for example, by exploring new pricing models or even curating new services in-house, offers the best opportunities for service providers to reverse or arrest the decline in consumer revenues. In contrast, a passive approach risks missing out on a growth opportunity of up to 2.7 percent CAGR by 2030. This study builds upon these insights by not only identifying proactive service providers but also by measuring their progress in 5G based on two aspects: consumer perception and service providers’ own efforts.
1 “Harnessing the 5G consumer potential.” Ericsson ConsumerLab. m.eric.sn/2RAA50IB2nG
