Yarden Media Fact Sheet (Media)

ABOUT GOLAN HEIGHTS p6

ABOUT GALIL MOUNTAIN p12

ABOUT YARDEN INC.

Yarden Inc. encompasses Golan HeightsWinery and Galil MountainWinery, located in the Golan Heights and Upper Galilee regions of Israel. Golan Heights Winery is considered Israel’s leading winery in quality, technological innovation and new variety development. The Yarden portfolio includes the leading brands of Yarden, Gilgal and Mount Hermon. Founded in 1983, Golan Heights Winery is celebrating 40 years of winemaking and has played a significant role in nurturing Israel’s current wine culture and firmly placing Israel on theworldwine stage.

GOLAN HEIGHTS

THE GALILEE

The Galilee (or Galil) is the most northern, and generally considered the best, appellation inIsrael.Thehighestqualityarea within the appellation is the Golan Heights (or simply the Golan), the coldest region in Israel. The vineyards on this volcanic eastern plateau rise from 400 meters (1,300 feet) above sea level to 1,200 meters (3,900 feet) and receive snowfall in the winter. Golan Heights Winery is in the town of Katzrin incentralGolan.

GALIL MOUNTAIN

UPPER GALILEE

The Upper Galilee mountain range to the west of Israel is home to Galil MountainWinery, an innovativelydesignedwinery committed to revitalizing the region’s rich history of winemaking. The mountain range rises to heights of more than 1,000 meters above sea level.

SUSTAINABLE VALUES

SOCIAL RESPONSIBILITY

Weactivelysupportour localcommunityandthe environment.

SUSTAINABLE AGRICULTURE

Wehavereceivedaccreditation byLODIRULESSustainable WinegrowingProgramand recycleallplastic,glass,paper, etc.

SOLAR POWER

Wereducetheuseof energyby50%+through solarpower.

ORGANIC VINEYARDS

Weoperatethefirst andlargestorganic vineyardinIsrael.

COMPOST

Wereducewasteby producingcompostfrom thepomoceofgrapes.

WATER TREATMENT

Wehaveourown WastewaterTreatment Facility,andasystemfor recyclinggreywater.

ABOUT GOLAN HEIGHTS WINERY

Golan Heights Winery, Israel’s leading producer of quality wines, was established in 1983 by four kibbutzim and four moshavim (cooperative communities). From its foundinguntiltoday,theWineryhasmadeitsmarkandexpandeditsinfluenceonthe Israeli wine world. Its establishment changed the local wine map and shaped the perception ofwine qualityin the mind of the Israeli consumer.TheWineryproduces threelabelswitharangeofvarietiesandstyles:Yarden,GilgalandHermon.

VINEYARDS & TERROIR

AttheforefrontofGolanHeightsWineryistheshareddesiretoexpressterroir-driven wines. Golan HeightsWinerymaintains about 1,557 acres of ownedvineyards, planted across28sitesanddividedintoroughly450blocks.Theuniquevolcanicsoils,extreme winter and summer climate, and varying elevations from 1,300 to almost 4,000 feet lend exceptional identity and range to the Golan Heights terroir. Head Winemaker Victor Schoenfeld joined the winery 30 years ago and has attained world-renowned status for his ability to harness the Golan Heights terroir through constant study, precisionviticultureandtechnologicalinnovationfromvineyardtocellar.

Under the guidance of Schoenfeld and his team, Golan Heights Winery has been fearlessinitspursuitofintroducingnewvarietiessuchasSyrah,PinotNoir,Sangiovese and Gewürztramineraswell as pioneeringwine styles,which include Israel’s first icon wine,YardenKatzrin,thefirsttraditionalmethodsparklingwines(suchasYardenBlanc de Blancs); Moscato made through cryoextraction; Port from original Portuguese varieties; and single vineyard wines that consistently rank among the most awarded wines from Israel. Technology and innovation are always at the forefront for Golan Heights, among the most studied and analyzed agricultural sites in Israel. The team practice precision agriculture with the most sophisticated irrigation management and green practices such as composting and wind-generated electricity. Each vineyard block is mapped and catalogued, with constant monitoring of key variables such as temperature,soilconductivity,growthandwater.

QUALITY & SUSTAINABILITY FIRST

A driving force for quality standards, Golan Heights Winery created a Nursery & Propagation Block, partnering with world leaders ENTAV-INRA to supply clean virus-free plant material to the emerging Israeli wine industry. Most recently, Golan Heights was the first Israeli winery to adopt the LODI RULES from California, the globalstandardinsustainablecertification.

“Wine conveys a sense of place. It’s possible to sense a wine’s terroir in its flavor, aroma and color.Wine expresses a place’s culture, language and people.”

–Head

Winemaker Victor Schoenfeld, Golan Heights Winery

HEAD WINEMAKER, VICTOR SCHOENFELD

Winemaker Victor Schoenfeld is regarded as one of Israel's most influential winemakers. Schoenfeld graduated from UC Davis in 1988with a degree in Enology. Heworked at Robert Mondavi, PrestonVineyards, and Jacquesson & Fils, the esteemed 200-year-old Champagne house, before moving to Israel. In 1991, he joined Golan Heights Winery with a profound winemaking ethos to produce high quality wines that reflect a sense of place. A pioneer in the application of new technology and winemaking techniques, Schoenfeld helped develop Israel's most sophisticated climactic and precision viticultural analysis, irrigation management, and green practices such as compostingandwind-generated electricity.

THE WINES

YARDEN

Yarden is the premierlabel and flagship brand of Golan Heights Winery. Eachyearthe finest grapes from the bestvineyards are reserved forYardenwines.

“Yarden”is the Hebrewword for Jordan River,which bisects the Golan Heights from the Galilee. The label features a symbol of ancient Israel: an oil lamp decoratedwith mosaic tile.

YARDEN CRU ELITE is the first single-vineyard single-blockwine of Golan HeightsWinery, launched forthe 40th anniversary.

MOUNT HERMON

Named forthe highest peakin Israel in northern Golan Heights, the Mount Hermon wines over-deliveron quality, flavorand affordability.

GILGAL

Fruit-forward and expressive, Gilgalwines offerawide range ofvarietals that reflect the exceptional Mediterranean climate and growing conditions of the Galilee.These easygoing, approachablewines are sure to please everyone.

BEST NewWorld Winery

BEST WineryAward

“TOP 100”

FirstWinery from Israel

PLATINUM HONORS

WORLD WINE AWARDS

40 YEARS OF WINEMAKING VISION

To lead Israel’s quality wine culture is not a slogan forus; rather, it is ourpurpose andway of life for each one of us at Golan Heights Winery. Itbeginswiththestudyofourterroir, continues through the creation of our wines, and underlines the special activities we undertakeforconsumersofhigh-qualitywines and wine industry professionals. We strive to produce quality wines that express the distinctive features of the Golan Heights: our unique volcanic soils; our snow storms in winter, and long hot days and cold nights of summer; our windy and sun-drenched vineyards; and our team of winegrowers and winemakers, each with impressive experience, abilityandcreativity.

Despite an ancient winemaking history, the modern era of Israeli winemaking is relatively recent. For the past 40 years, Golan Heights Winery has led the waywith a constant vision to develop expertise in every endeavor from viticulture and clonal selection to fine winemaking, sustainability and technology, efforts that have elevated Israeli wines to the highestlevelsofinternationalrecognition.

ABOUT GALIL MOUNTAIN WINERY

Unique. Sustainable. Inspiring.

The Upper Galilee mountain range is much more than an abode for Galil Mountain Winery; it’s the Winery’s heart and soul. Sitting in a breathtaking spot atop the Upper Galilee mountain range, the innovatively designed winery is committed to revitalizing the region’s rich history of winemaking. Over 2,000 years ago, the mountain range – one of Israel’s highest at more than 3,300 feet above sea level –was a choice location for the cultivation of quality grapevines. Today, the area’s topography, soil and climate make it an ideal home for the vibrant Galil MountainWinery.

Established as a joint venture in 2000 by the world-renowned Golan Heights Winery and Kibbutz Yiron, Galil Mountain Winery unites the best of tradition and technology. Leveraging six area vineyards, a state-of-the-art production plant and proven expertise, Galil Mountain Winery offers an inspired selection of award-winning wines that remains true to its roots.

Uniting the best of tradition and technology, the Galil Mountain vineyardswere the first to be certified sustainable internationallyunder the rigorous and renowned LODI RULES program.

“Theearthandnaturearethekeystooursuccess. It’snaturalforustodowhateverwecantokeepthemhealthy overtime.”

–Galil Mountain Winery

THE WINES

THE VINEYARDS

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Galil Mountain cultivates six vineyards with varying topographical and climatic conditions that all contribute to high-quality winemaking. Reaching elevations of 2,800 feet, the vines enjoy warm summer days and cool nights, with snow and frost in winter. The soils vary from limestone to flint, terra rossa and basalt. Sharing a commitment to sustainability with Golan Heights Winery, the vineyards of Galil Mountain Winery were the first to receive accredited sustainable certification under the rigorous and renowned LODI RULES program.