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TRAILER|BODY BUILDERS (USPS Permit 636660, ISSN 0041-0772 print, ISSN 2771-7542 online) Volume 66 Issue 12, is published monthly by Endeavor Business Media, LLC. 201 N Main St 5th Floor, Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI, and additional mailing offices. POSTMASTER: Send address changes to Trailer/ Body Builders, PO Box 3257, Northbrook, IL 60065-3257. SUBSCRIPTIONS: Publisher reserves the right to reject nonqualified subscriptions. Subscription prices: U.S. ($79 per year); Canada/Mexico ($79 per year); All other countries ($157 per year). All subscriptions are payable in U.S. funds. Send subscription inquiries to Trailer/Body Builders, PO Box 3257, Northbrook, IL 60065-3257. Customer service can be reached toll-free at 877-382-9187 or at trailerbodybuilders@ omeda.com for magazine subscription assistance or questions. Printed in the USA. Copyright 2025 Endeavor Business Media, LLC. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopies, recordings, or any information storage or retrieval system without permission from the publisher. Endeavor Business Media, LLC does not assume and hereby disclaims any liability to any person or company for any loss or damage caused by errors or omissions in the material herein, regardless of whether such errors result from negligence, accident, or any other cause whatsoever. The views and opinions in the articles herein are not to be taken as official expressions of the publishers, unless so stated. The publishers do not warrant either expressly or by implication, the factual accuracy of the articles herein, nor do they so warrant any views or opinions by the authors of said articles.
Podcast: TBB Buyers Guide is 65, still going strong in digital era Massive directory measured by its ‘thump’ Trailer-BodyBuilders.com/55320671
Great Dane’s Mullininx to retire next year
President/COO stays on for transition Trailer-BodyBuilders.com/55316675
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Trailer outlook update: Tariffs shrink margins Trailer-BodyBuilders.com/ 55319751
Liberty Trailers launches removable tow bar system
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NHTSA extends review of side underride guard proposal
No news could be good news, at least for trailer manufacturers and trucking interests who question the cost/benefit math behind the most recent push for trailer side underride guards. According to the Sept. 4 update to the Unified Agenda of Federal Regulatory and Deregulatory Actions, the National Highway Traffic Safety Administration’s prerule status for the potential Side Underride Guards on Trailers and Semitrailers regulation remains in the “analyzing comments” stage, delaying further consideration until January 2026. The previous biannual update, from Fall 2024, listed last December as the target date.
NTSHA published an advance notice of proposed rulemaking (ANPRM) in April 2023, in response to a provision in the Bipartisan Infrastructure Law to conduct research on side underride guards to assess their effectiveness, feasibility, and costs and benefits. The public comment period on the ANPRM drew input from 2,000 individuals and organizations, revealing widely different opinions on NHTSA’s cost-benefit analysis.
The Truck Trailer Manufacturers Association (TTMA), which represents domestic and international manufacturers responsible for approximately 90% of the heavy-duty trailers manufactured for use in the U.S., consistently has stated that it would support the implementation of side underride guards “if they ever become both justified and technologically feasible.”
Highway safety advocates, however, argued the NHTSA data vastly underestimated underride crashes,
critiques.” The report said NHTSA should require all semitrailers and single-unit trucks manufactured at 1998 to be equipped with side guards capable of preventing injurious passenger compartment intrusion. The report also recommended that NHTSA strengthen its rear impact guard regulations.
Highway safety advocates, however, argued the NHTSA data vastly underestimated underride crashes, and used a majority position on the congressionally mandated Advisory Committee on Underride Protection (ACUP) to make the case that side underride guards are both necessary and cost e ective.
The committee meetings were contentious, however, with trucking interests contributing a “minority report” making the case that the official report recommendations reflect only the “preconceived views and biases of a slim majority” of committee members. That majority “voting bloc” pushed through a report that included “significant material” never considered by the ACUP while omitting items “that did not further the majority’s desired narrative.”
and used a majority position on the congressionally mandated Advisory Committee on Underride Protection (ACUP) to make the case that side underride guards are both necessary and cost effective, according to the committee’s June 2024 400-page report to Congress.
The advice and recommendations of the committee called on NHTSA to withdraw its previously submitted ANPRM, or reissue a revised ANPRM and cost-benefit analysis that “acknowledges and accommodates
The minority report featured the November 2023 ACUP presentation from the American Trucking Associations that emphasized operational concerns such as the wide range of trailer configurations, several of which would be incompatible with side guards, as well as ground clearance challenges at railroad crossings and sloped loading ramps. Additionally, a May 2024 technical briefing by Utility Trailer CEO Jeff Bennett analyzed crash test evidence from commercially available side guards, including the manufacturer’s own units which it developed after discovering flaws in other systems.
Noting that Utility has provided 65 sets of guards to customers for a token $1 annual lease to facilitate real-world use and assessment, “No customer has asked for additional guards. In Utility Trailer’s view, it cannot give the guards away,” the report states.
The minority report calls for “comprehensive, evidence-based studies” to determine the scope of the underride problem, the ability to solve it, and the costs before adopting comprehensive underriderelated regulations.
Report
Utility Trailer SIG
Great Dane Indiana plant celebrates 50 years
Great Dane is celebrating the 50th anniversary of its Brazil, Indiana, manufacturing plant, a milestone that honors decades of innovation, teamwork, and community impact in the Wabash Valley. Since opening its doors in 1975, the Brazil plant has become an integral part of Great Dane’s operations and a pillar of the local economy, the company noted. “Over the course of its history, our Brazil manufacturing plant has made remarkable contributions to our company’s success and to the local community,” said Rick Mullininx, president and COO of Great Dane. “The team at Brazil is an essential part of our company’s 125-year story, building our most diversified and complex portfolio of trailers and truck bodies that haul products people rely on each day.” Over the last 50 years, the team has built more than 485,000 pieces of equipment, including reefers, dry vans, containers, and truck bodies. “In our first year of production the plant sold 83 trailers, warehoused 100% of the material inside, and operated on one shift,” said Cory Lookebill, Great Dane executive director, manufacturing. “As we grew, we had years where we built more than 19,000 units off of four production lines.” Additionally, the plant reached many significant milestones during its time in operation. Notable highlights include:
• Late 1970s: soon after the plant was built it was expanded to include reefer production, nearly doubling in size.
• Late 1980s: began producing the M line, a specialty trailer line that can handle a wide variety of specs.
• 2000s: ushered in the technology and process for manufacturing our trailer linings, which would eventually include our innovative ThermoGuard feature; produced nearly 44% of Great Dane’s trailer production in one year.
• 2010s: birthplace of Great Dane’s Alpine and Sahara truck body manufacturing.
Hyundai Translead has added Northwest Equipment Group to its authorized dealer network. Formerly known as Utility Trailer Sales of Washington, the Auburn-based company will now represent Hyundai Translead across Washington, Montana, Idaho, and Alaska.
This partnership reflects Hyundai Translead’s continued commitment to expanding its footprint and delivering premium trailer solutions with exceptional customer support across North America, the manufacturer suggested.
“We are excited to welcome Northwest Equipment Group to our growing dealer
• 2019: Great Dane’s Champ mascot, was moved from Savannah to Brazil to stand proudly as a brand representative. Champ was originally built in 1953 for a trailer dealership.
Today, the plant is one of the largest manufacturing employers in the Wabash Valley, with nearly 900 team members. Reflecting the strong bond between the company and its employees, 10% of the workforce has dedicated more than 25 years of service to Great Dane. “The hard work and dedication of our Brazil team help Great Dane maintain its reputation as an industry leader, and their commitment strengthens everything we do,” said Darrell Perrelle, plant manager at Great Dane Brazil. “I’m grateful for this team, for our loyal customers, and the Wabash Valley community for being part of Great Dane’s impressive history of resilience and innovation.”
network,” said Allison Seol, senior channel development partner at Hyundai Translead. “Their reputation for integrity and customer dedication makes them an ideal partner as we continue to strengthen our presence in key markets.”
With decades of experience in commercial transportation, Northwest Equipment Group is known for its deep industry expertise and dedication to
customers. As an authorized dealer, they will offer Hyundai Translead’s full product line, including dry and refrigerated van trailers, flatbeds, aftermarket parts, and the recently released truck body kits.
“Joining the Hyundai Translead network is a milestone for our team,” said Aaron Kolar, V.P. of sales and business development at Northwest Equipment Group. “We’ve long admired Hyundai Translead’s engineering leadership and commitment to quality. This partnership allows us to elevate our offerings and deliver even greater value to our customers. We’re ready to hit the ground running.”
In 2019, a statue of Great Dane’s mascot, Champ, was relocated from Savannah to the Brazil, Indiana, facility.
Great Dane
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Blaine Brothers hosts House whip, talks industry issues
Blaine Brothers, whose business units include North American Trailer, recently hosted U.S. Congressman Tom Emmer, House majority whip, at the Blaine, Minnesota, facility for a facility tour and meeting with right-to-repair as a leading theme. Joining Congressman Emmer were Blaine Mayor Tim Sanders, Blaine Police Chief Brian Podany, and members of the congressman’s staff.
The meeting provided an opportunity to discuss important topics affecting the transportation industry, including the proposed REPAIR Act, evolving emissions standards, regulatory compliance, and the broader state of the transportation economy. Discussion also addressed the impact of EPA regulations and the need for policy that supports economic growth.
As House Majority Whip, Congressman Emmer holds the third-highest ranking position in the U.S. House of Representatives and plays a critical role in shaping legislative priorities in Washington, D.C. His visit allowed for open dialogue on how federal policy impacts the commercial transportation sector and the businesses that keep it moving.
Following the discussion, Congressman Emmer toured the Blaine Brothers facility, learning more about our operations and the work of our team. The visit concluded with a meetand-greet with employees, where the Congressman shared
insight into key legislative issues being addressed at the federal level.
“We appreciated the opportunity to meet with Congressman Emmer and our local leaders,” said Dean Dally, board chairman of Blaine Brothers. “Our industry faces complex challenges, and it’s important for policymakers to hear directly from the businesses and people affected. We value Congressman Emmer’s leadership and his willingness to engage in these important conversations.”
Blaine Brothers
Wabash expands tank trailer network with Global Tank partnership
Wabash and Global Tank Leasing recently strengthened their relationship with a new partnership that makes Global Tank an authorized tank trailer dealer across eight states, enabling Wabash to reach more customers and scale its tanker business with increased access, service capabilities, and local support.
Global Tank will focus on DOT 407 and 412 tanks, fiberglassreinforced plastic (FRP) trailers, and fertilizer and stainless-steel bolster tank trailers, the companies reported. Additionally, the partnership adds four experienced sales and leasing representatives from Global Tank to Wabash’s dealer network.
“Global Tank has built a reputation on delivering full-service
Western Trailer Repair joins Utility network
Utility Trailer Manufacturing Company LLC had added Seattle-based Western Trailer Repair to its dealer network as a parts and service provider. Led by brothers Mark and Jeff Terrana, Western Trailer Repair is located within the Seattle city limits, just off I-5. The facility features 10 active service bays and employs 12 highly qualified trailer technicians. A long-standing dealer for Aurora Trailer Parts and Maxon Liftgates, Western Trailer Repair will now stock a full line of genuine Utility parts.
In addition, Western Trailer Repair will offer the complete line of Cargobull transport refrigeration unit (TRU) parts and service. Their team will provide comprehensive on-site maintenance and repairs, supported by mobile service trucks equipped to deliver parts and service for Utility, Cargobull, Carrier and Thermo King TRUs.
“This marks a major step forward for our Northwest fleets and transportation hubs in the Seattle area,” Jeff Terrana said. “With our shop, along with our mobile service vans, Western Trailer Repair is now positioned to expand its delivery of parts
solutions that align closely with our mission to empower customers through innovation and excellence,” Drew Schwartzhoff, Wabash chief commercial officer, said in a news release. “This partnership directly supports our strategy to grow our tank trailer business and extend Wabash’s national dealer and preferred partner network reach into new and underserved regional markets.”
Global Tank brings a strong geographic footprint and decades of industry expertise to Wabash’s dealer ecosystem. Initially, the partnership extends Wabash tank offerings into new states, including Kansas, Missouri, Colorado, Kentucky, Indiana, Ohio, Virginia, and West Virginia. The partnership is a “key strategic move” to expand Wabash’s tank trailer footprint and strengthen its dealer network across the United States, the trailer manufacturer said.
As a Wabash dealer, Global Tank will support sales and service for Wabash’s tank trailer portfolio. The Overland Park, Kansas-headquartered equipment supplier’s end-to-end offerings include fleet rental, leasing, DOT compliance and maintenance solutions, along with a sustainability-focused approach that reconditions used equipment, recycles components, and partners with eco-conscious vendors.
“We’re excited to join forces with Wabash and bring new offerings and services to our broad customer base,” said James Stinson, Global Tank president and CEO. “This collaboration gives our customers expanded access to industry-leading tank trailers backed by the strength of Wabash’s national support network.”
and services throughout the metro Seattle region—an area that has been eager for growth for many years.”
“We’re excited to be aligned with both Utility Trailer and Cargobull North America,” added Mark Terrana. “With our team here at Western, we’re now bringing added value to Seattle’s transportation industry through a strong partnership with Utility Trailer.”
Wabash
Western Trailer Repair
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Whether you need a specific axle configuration or a custom body length, East builds to your exact specs. From light hauling to the most demanding truck applications, East aluminum dump bodies are built to outperform—and outlast—the competition.
ZM Trucks opens U.S. HQ, assembly plant
ZM Trucks has opened its U.S. headquarters and assembly facility in Fontana, California. The event also debuted the company’s ZM8 commercial truck in the U.S. and marked the company’s relocation of its regional headquarters to Fontana. The new facility spans 9.67 acres and includes a 210,000-sq.-ft. factory floor, located approximately 49 miles from downtown Los Angeles.
“Despite policy uncertainty, we’re charging ahead,” said Joost de Vries, global chief executive officer of ZM Trucks.
“Our investment in Fontana demonstrates that commercial EVs are not just viable, they’re a superior solution for urban truck operators, delivering lower costs, higher performance, and a smarter path toward total cost of ownership.”
The grand opening builds on a series of milestones for ZM Trucks in the U.S. this year, including the unveiling of the T75 terminal tractor, a fully electric vehicle designed to meet the demanding needs of logistics and port operations, and recently announced strategic partnerships with industry leaders, including Merlin Group, FleetNet, and more.
The company’s U.S. expansion comes against the backdrop of significant policy and market headwinds. Still, ZM Trucks sees opportunity. Transportation accounts for 6.7% of U.S. GDP and nearly 28% of greenhouse gas emissions.
By delivering vehicles that outperform diesel trucks on total cost of ownership and emissions, ZM Trucks aims to play a pivotal role in reshaping the U.S. commercial fleet landscape.
ZM Trucks
Liberty acquires Summit Trailer Manufacturing, moves into Northwest
Liberty Trailers has acquired Summit Trailer Manufacturing Inc., a Pacific Northwest manufacturer recognized for building dependable utility, car hauler, equipment, tilt, and dump trailers.
The acquisition unites two companies that share a strong commitment to integrity, quality, and reliability, the deal announcement noted. By combining strengths, Liberty and Summit will enhance service to their dealers, vendors, and customers while preserving each
brand’s independence and unique identity.
Liberty brings a strong presence in the Midwest and Texas, while Summit offers deep roots in the Pacific Northwest— together creating a complementary national footprint.
“This is a milestone moment for Liberty,” said Mike Teso, chairman and CEO of Liberty Trailers. “Summit has built a reputation for straightforward, high-quality trailers and trusted
partnerships. By joining forces, we’re strengthening our ability to serve hardworking people across the country with dependable trailers they can count on. Our values align perfectly, and our geographic reach now gives us a truly national platform.”
The Summit brand will continue to operate independently under Liberty’s ownership, while receiving support from Liberty’s team as needed, the release added.
“For Summit, the transition ensures continuity while opening doors to new opportunities,” said Brad Nelson, former owner and president of Summit Trailer Manufacturing, who will continue leading the company as General Manager of the Summit brand under Liberty’s ownership. “Summit has always been about quality, reliability, and putting our partners first. Liberty shares those same values. This partnership allows Summit to continue operating under its own name and culture, while benefiting from Liberty’s resources and scale. It’s the best of both worlds for our employees, dealers, and customers.”
Shur-Co reveals new brand identity, emphasizes ‘one team, one direction’
Cargo protection and load securement specialist Shur-Co has unveiled its new brand identity—a bold visual and strategic evolution designed to underscore its commitment to a more unified, customer-centric operating model, while building on over seven decades of innovation and service.
At the heart of the new identity is a diamond icon—a symbol of Shur-Co’s durability and decades-long success. Representing strength, precision, and lasting value, the diamond reflects the company’s rich heritage in tarping systems while pointing confidently toward the future, according to the company.
recognizable and directly associated with the quality and trust our customers expect.
“As our industries evolve and expectations rise, staying ahead means staying innovative. Our new identity reflects our commitment to continuous improvement—adapting to what’s next while staying true to the values that have always set Shur-Co apart.”
But it’s more than a new logo. The identity signals a larger transformation: one brand, one team, and one direction, focused on delivering smarter systems, stronger partnerships, and greater value across the industries Shur-Co serves. It also positions the company to expand into new markets and meet the demands of a rapidly changing global landscape.
“At the core of the new brand identity is clarity for our teams, our partners, and especially our customers,” said Chad Heminover, president and CEO of Shur-Co. “It’s instantly
The unified brand reflects Shur-Co’s commitment to aligning its operations, resources, and people to reduce friction, simplify the customer experience, and accelerate innovation, the company added. From product selection to service and support, customers and partners will experience a more seamless, consistent approach— built around their needs and designed to grow with them.
The rebranding marks the beginning of a new chapter for Shur-Co—one rooted in clarity, connection, and forward momentum. The new brand will be featured at key industry events throughout the remainder of 2025, including the Big Iron Farm Show, National Trailer Dealers Association Annual Convention, and Vipar HD’s IMPACT Conference, offering attendees a firsthand look at what the future of Shur-Co represents.
Shurco
Summit Trailer
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Aetna Truck Parts acquires Douglas Truck Parts
Aetna Truck Parts, which has worked in the truck parts industry since 1914, has acquired Douglas Truck Parts, a fellow provider of heavy-duty truck parts and services founded in 1917.
“This is more than a business transaction — it’s a joining of values,” said Gai Walny, vice president of Aetna Truck Parts.
“Both companies were built on a foundation of trust, reliability, and technical know-how. Together, we’re not only preserving that legacy but expanding it to serve a broader customer base with unmatched decades of expertise.”
This acquisition unites two of the oldest names in the truck parts business in the Chicago market, each with deep roots in customer service, technical expertise, and a long-standing commitment to keeping fleets on the road and businesses moving.
As part of the integration, Aetna Truck Parts will leverage the expanded resources, inventory, and distribution network of Douglas Truck Parts, broadening their combined footprint.
Customers of both companies can expect a seamless transition with enhanced product availability, streamlined services, and a shared dedication to personalized, knowledgeable support.
Amerit Fleet Solutions acquired Derotic Emergency Equipment, adding fleet upfitting to its portfolio.
“We are excited to welcome Derotic Emergency Equipment into the Vector and Amerit family,” said Aubrey Felton, executive vice president, Vector. “Derotic’s outstanding reputation, specialized skills, and commitment to quality align perfectly with our mission to keep government fleets safe, efficient, and mission-ready. Together, we will continue to provide best-in-class products and services to those who serve our communities.”
Derotic works on design, installation, and integration of lighting, communications, and safety systems for emergency vehicles. Through the acquisition, Derotic will be integrated with Vector Fleet Management, an Amerit Fleet Solutions company.
Meanwhile, Derotic will continue to work under its brand in California with support from Amerit’s resources and network.
Amerit Fleet Solutions, Derotic Equipment
Aetna Truck Parts
Stoughton opens new HQ
Trailer elements are incorporated into the building design
By Jeremy Wolfe
One of the nation’s largest semi-truck trailer manufacturers has a brand new corporate headquarters. Stoughton Trailers hosted a ribbon-cutting ceremony for a new HQ building that will host 200 employees—with an emphasis on health of every kind.
“We are here for the long haul, no pun intended,” Bob Wahlin, the company’s president and CEO, said during the ceremony. “This is an investment in our people.”
Stoughton Trailers first broke ground on the HQ in May 2024. Roughly 15 months after construction, employees began to enter the facility in August. The facility covers 53,000 square feet, utilizing 300 tons of steel and 1,850 cubic yards of concrete
The headquarters brings much more than 59 offices, 186 cubicles, and 15 collaboration spaces. It includes a wealth of amenities for both workers and the local community.
• The lobby’s trailer build also supports a chassis staircase, where a trailer’s landing gear bears the load of the stairway.
• The bases of outdoor tables are constructed from landing gear legs and welded truck wheels.
• One meeting room’s entry is a pair of reefer doors!
Focus on physical, mental, and business health
The new building is also designed to keep employees—and the local community—healthy and productive.
“The company motto ‘it’s in the details’ is on full display here,” said Wisconsin Senator Melissa Ratcliff during the ceremony.
“From the thoughtful design to the improved workspace, every detail has been considered to create a more caring, nurturing environment for the employees to make this company thrive.”
Trailer maker keeps ‘trailer’ in the design
The new facility incorporates trailers in its design—literally. Trailer parts pop up throughout the building:
• Wood trailer flooring, embossed metal, steel I-beams, and corrugated aluminum can be found all around the facility—on stair-steps, platforms, tables, walls, and more.
• The lobby features a podium atop a trailer’s rear overhang, fit with a rear bumper and even taillights.
“We’ve designed the building so it’s more narrow so that everybody can get natural sunlight, and every position has a view of the outside and the space around the building,” Wahlin told TBB before the groundbreaking last year.
As Cindy Schuett, a senior interior designer with Strang who helped design the facility, explained during the opening ceremony the design elements supporting a broad theme of wellness.
“Physical health is supported with a fitness clinic, healthcare clinic, fresh food offerings, and access to outdoor trails,” Schuett said. “Mental health is nurtured through wellness spaces, natural light, nature views, and even a game simulator for breaks from work. Business health is strengthened with efficient workflows, collaborative spaces, and areas dedicated to professional growth.”
The development includes:
• Recreation equipment, including a pool table and golf simulator
• Bike and walking paths that tie into the local trail system
• Access to views and natural light from every workstation
• A café and outdoor patio for working in different environments
• A yoga room
• A full workout facility
• A large community park, which the city is naming Stoughton Trailers Community Park. TBB
The new building is designed around efficient workflows, collaborative spaces, and areas dedicated to professional growth.
Left: The main lobby of the new headquarters receives extensive natural light. Right: A meeting room connected to the main lobby includes a set of reefer doors.
Jeremy Wolfe | TBB
Jeremy Wolfe | TBB
M.O.D. Media Productions, courtesy Stoughton Trailers
NEED FOR
Being quick, to develop and deliver, is a di erentiator for Buyers Products
By John Hitch, Kevin Jones
MENTOR, Ohio—Speaking with Buyers Products representatives a er a tour of the company’s new 280,000 sq.- ., 67- . high, state-of-the-art warehouse space, a theme emerges: speed.
“We’ve always been quick, and that’s one thing we’ve always stressed with our customers. With the new technology—with the UPS conveyors, with the pickers, the different kind of things that we invested in—it just helps,” said Paul Williams, creative services manager for
Buyers. “As our product line continues to grow, it helps to get that out the door faster for the customers, where we rely less on human picking and more on the automated process, and it just helps tighten everything that we do.”
And speed has become paramount in a world where consumers have become accustomed to the near-instant gratification of online shopping and next-day delivery.
Indeed, Amazon is “a great channel,” but just one of several for Buyers Products. The company’s “number one effort” remains the relationship with Buyers distributors, explained
NEED FOR
Joe Gondek, director of marketing and communications.
“We live in a world where Amazon is an additive, versus it being a competition. Certainly, there’s going to be overlap on our offerings with our distributors, but a lot of the opportunities for retail and for small volumes, our ability to get things out the door plays very nicely with Amazon’s model of getting things to people quickly,” Gondek said. “We have national accounts with Home Depot and Lowe’s and others. All of that data and our sophistication, from an IT perspective, allows us to be more efficient.”
Slow is smooth, smooth is fast Speed, of course, doesn’t come quickly. As it approaches its 80th anniversary, Buyers Products is an exemplar for American manufacturing achievement, family ownership, and strategic diversification.
SPEED SPEED
The company, now into the third generation, has grown from a single building into a sprawling campus of over a million square feet, dominating the snow and ice equipment sector while offering a vast catalog of truck accessories that serve everyone from homeowners to massive municipal fleets.
With such an array of products, built to fit a range of vehicles, there are lots of moving parts to designing, manufacturing, and distributing all those parts.
“We have a very robust IT department that’s really helping us with the product managers, the marketing team, the engineers, because there are a lot of things that change on a daily basis,” Gondek said. “We’re constantly adding things, and so there is a lot of data and logic that is going on behind the scenes that really make us successful.”
The automated systems read orders, determine the optimal path through
the warehouse, and route packages to the correct shipping bays, minimizing human error and maximizing speed.
This investment in logistics has transformed operations, moving from a time when truck drivers might have had to help pick their own orders to a streamlined system where shipments are staged and ready at one of the approximately 60 docks, ensuring trucks can load and depart with minimal delay.
Again, the culture at Buyers is the foundation this is built on.
“One of the nice things about a family-owned company is there’s lots of interdepartmental communications going on,” Lucas Sigurdson, digital marketing lead, said. “We work really closely with sales, and we work really closely with product management. We’re all working together to make good decisions.”
That teamwork, rooted in the organization’s “longevity and experience,” is
At left, David Judson, training and development specialist and EHS coordinator, points to key features of the new, highly automated Buyers Products distribution center. The automated systems read orders, determine the optimal path through the warehouse, and route packages to the correct shipping bays, minimizing human error and maximizing speed.
an essential element of speed, Gondek continued.
“We’re able to move resources, to follow the ball, and put them there,” he said. “If we do have an upturn in toolboxes, we can move people there. If, all of a sudden there’s going to be nor’easters, we can move people back over to snow and ice. And so it really just comes back to data.”
Gondek points to rushing products to Atlanta for an unexpected snow event, knowing that it would be short-lived, as the sort of flexibility Buyers is positioned to support. And the broad product line means those Atlanta customers
John Hitch
AFTERMARKET FOCUS | BUYERS PRODUCTS
are already familiar with the company through toolboxes, for instance, and can get on the phone when ice is in the forecast. Likewise, during a dry Chicago winter, the Buyers catalog offers solutions.
This diversification ensures operational continuity and job security for employees.
“Certainly anytime you have a larger, private company that’s going to be invested in the people, and you have a lot of advantages,” Gondek said. “You’re not playing to the whims of your stock, your shareholders, and everything else. So we can make longer-term planning decisions. We’re able to weather—no pun intended—things better than other companies because of being a private organization.
“We can play the long game, and not all the competition can do that. They get pressures from private equity or shareholders and have to make those compromises where we don’t. And being around 80 years, that consistency of quality, of the values that we have, are all in place.”
Product innovation
In an industry where products are constantly battered by the elements—particularly the corrosive duo of salt and moisture—innovation in materials and manufacturing is paramount.
Buyers has been at the forefront of this evolution. Recognizing the limitations of traditional steel, the engineering team was instrumental in developing and popularizing poly spreaders.
These rotationally molded plastic hoppers, produced at their RomoTech facility in Indiana, resist corrosion and have become a market standard, largely replacing their steel predecessors.
“As that evolves, we’re major players in that space because we have the materials available, or we took the time to develop those,” Gondek said.
Where metal is necessary, the company has championed the use of higher-quality materials.
This commitment to quality extends to their manufacturing processes. Buyers has heavily invested in robotic welding and cobots (collaborative robots), which work alongside their
skilled human welders.
This blend of automation and human expertise results in cleaner, stronger, and more durable welds on products like their truck toolboxes, a critical factor as the demand for mobile maintenance vehicles has exploded.
The finished products not only perform better but also have a superior aesthetic, free from the burn marks seen on some competing products
Made in the USA
Made in the USA has long been a point of pride for the organization, and it is now paying off more than ever.
“We’re getting a lot more calls as companies are having to make some dramatic changes to their supply chain,” Gondek said. “So we are sitting in an advantageous place.”
But there’s some uncertainty as to how the ongoing international trade negotiations work themselves out.
Tariffs are a “moving target” but, again, “longevity, consistency” has Buyers well positioned.
“We’re going to have some cost and price changes, but we’re not going to be fluctuating as dramatically behind the scenes. Some of our competitors are going to have to eat a lot of dollars internally to stay competitive,” Gondek said. “That’s the overall challenge in some of these companies with the tariffs now: Are they going to place it on the customers, or are they going to eat into their
own margins? I think a lot of it’s going to come back to what inventories they’re sitting on, and then what the weather is going to to look like.”
Remaining
the lead ‘Dogg’ Turns out, a company can build up positive momentum—speed—over eight decades.
“The biggest challenge is continuing to evolve your offerings. You don’t forsake the ones that you’ve done in the past,” Gondek said. “Our aftermarket business continues to thrive. We have a lot of different pieces and components that we need to stay on top of, just to support existing products.
“And, as any company that continues to grow, we have all the logistics challenges that come with that. We have more customers, we have more products and offerings, and so with that comes a lot of different increased logistics infrastructure needs, investments in the technology, but also all the internal workings for our IT team to be able to continue to maintain all that data. Then, certainly, the more information that we get we want to be more predictive about the offerings that are yet to come.”
More SKUs for Buyers Products? Say it ain’t so, Joe.
Williams recalled sitting at a red light with his son, once again pointing out all of the Buyers equipment on various trucks at the intersection. “Aw, Dad, come on.” TBB
The new Buyers Products DC is not entirely autonomous. The family-owned company cites investment in its people as a competitive advantage.
Stoughton Trailers has launched its next-generation Smart Chassis, combining cutting-edge automation and connected technologies designed to improve fleet efficiency, enhance safety, and prepare carriers for the road to autonomous operation.
At the core of this breakthrough is Electrans Technologies’ Auto Connect system, exclusively compatible with Stoughton intermodal chassis. Auto Connect automatically couples truck and chassis air, 7-way electrical, and communication lines in just seven seconds—without drivers ever leaving the cab. With a simple push of a button, pneumatic airlines, electrical lines, and CAN bus or other communication wiring are fully connected and operational, powering advanced sensors and cameras.
“Imagine a driver simply backing up, pushing a button within the cab, and seven seconds later driving away with the trailer,” said Andy Aleson, Engineering Manager of Advanced Trailer Development at Stoughton Trailers. “This is not the distant future. It’s here NOW. We wanted to ensure our intermodal fleet customers are ready to adopt this technology as the industry moves to gain efficiency, improve safety and pursue autonomous operation.”
To support this advancement, Stoughton has engineered a patent-pending Auto Connect coupler into its chassis. A protected slot in the front bolster securely houses the Auto Connect receiver, complete with airline fittings and an electrical harness for streamlined installation. The system can be fitted in under an hour and is fully backwards compatible, ensuring fleets can continue to use legacy coupling systems while transitioning to automated connections.
“After evaluating coupling technologies on the market and in development, the Electrans solution stands out as a comprehensive, future-proof system for next-generation fleets,” added Aleson. “As we advance toward Level 5 autonomy, Electrans delivers seamless connectivity for air, lighting, and data, enabling safe yard automation and scalability for future innovations.”
Smarter, safer, more connected
The Smart Chassis launch is powered by a strong collaboration with Clarience Technologies, leveraging the expertise of several of its industry-leading companies, including Pressure Systems International, Road Ready, Rear View Safety and Truck- Lite. Together, these innovations create a seamlessly integrated chassis platform that advances safety, visibility, and operational control.
“Innovation doesn’t happen in isolation—it happens through strong partnerships and shared expertise which allows us to accelerate the pace of innovation in the transportation industry,” said Paul Sniegocki, executive vice president, engineering, and chief technology officer at Clarience Technologies. “Our unique ability to integrate best-in-class technologies across our team of companies, alongside trusted OE, fleet and industry partners, allows us to develop future-ready solutions. The smart chassis project is an excellent example of how collaboration and innovation improve safety and visibility with solutions for industry and customer problems.”
The overall objective, from the Clarience perspective, was to improve tractor/trailer communication across the industry and prepare trailers and chassis for future technologies including next-generation braking systems, onboard Ethernet, and autonomous systems.
• Rear View Safety (RVS): Wired Ethernet and Air Vue wireless camera systems enhance driver awareness and fleet safety with 360-degree coverage.
• Pressure Systems International (P.S.I.): Industry-leading Automatic Tire Inflation System with electronic control box, Digital ThermALERT, TireView LIVE monitoring and CANenabled receivers ensure optimal tire health and uptime.
• Truck-Lite: Advanced LED signal and marker lighting, CAN+Ethernet overlay harness, light-out detection and conventional harness solutions enhance reliability, safety,and connectivity.
Stoughton Trailers noted that the company also appreciates the partnership of TICO, ISEE, Phillips Industries, and Bendix in advancing its Smart Chassis initiative. Each partner brings specialized expertise and innovation that enhances the intelligence, connectivity and performance of the Smart Chassis.
Their collaboration is meant to help Stoughton deliver a more integrated, data-driven solution that improves safety, efficiency, and uptime for fleets.
Learn more at www.stoughton.com
The brains of Stoughton’s new Smart Chassis. Clarience Technologies
Clarience Technologies
The Stoughton Smart Chassis is designed to help prepare carriers for the road to autonomous operation.
Stoughton gets back in the container business
Stoughton Trailers unveiled its 53-ft. intermodal container, engineered to deliver unmatched durability, capacity and long-term value to today’s freight carriers and shippers.
With a history of manufacturing intermodal containers as well as trailers, Stoughton now returns to the market by
building on both its legacy of trailer innovation and its past container expertise. This latest release combines proven craftsmanship with advanced design improvements that directly enhance operational efficiency and profitability, according to the manufacturer.
Capacity means value
Built in Wisconsin, these new Stoughton containers are engineered to last and built to thrive in the harshest operating environments, delivering reliable performance and long service life.
Inside, Stoughton delivers a 100.375-in. internal width—a full 2.375 inches wider than standard welded container construction, the company noted. That extra width translates into 262 cu. ft. of added space, or 6.5% more volume with every load over corrugated steel containers. Combined with smooth, non-snag walls and integrated logistic tracks, freight stays protected, loading is quieter, and every move is safer, faster, and more efficient.
The G-bond composite plate-style design with weather-resistant bonded sidewall panels eliminate rivet fatigue and reduce corrosion while it increases ease of repairability, strength, and overall service life.
Built to exceed AAR & domestic rail specifications, every container features heavy-duty hot dip galvanized steel stacking posts, corner posts, and understructure for superior corrosion protection and reduced repair frequency, which saves on longterm capital costs and improves ROI. Reinforced front and rear door frames withstand high-cycle, punishing use, while ISO corner castings enable stacking strength and crane-lift versatility for complete intermodal flexibility.
“This new intermodal container sets a higher standard in the market—giving carriers the durability they expect with the added capacity that drives real bottom-line success,” said Pat Gunn, VP of sales, Intermodal.
Learn more at www.stoughton.com
Stoughton
Hicks launches redesigned, lightweight dump line
Hicks Manufacturing LLC, a family-owned trailer manufacturer with more than 70 years of engineering heritage, had made a major advancement in its aluminum dump bodies and end dump trailers. The redesigned line is now lighter than ever before—while maintaining the uncompromising strength and durability that defines Hicks, the company reported.
Published tare weights show Hicks trailers are now lower than comparable models in the market— offering operators a clear advantage in profitability and performance, according to Hicks.
For example, the new widebody 39-foot, 52-cubic-yard end dump comes in at just 9,751 lbs. tare weight. The new design allows customers to haul more payload per trip, maximize efficiency, and reduce fuel costs.
At the same time, Hicks’ signature construction, like the frame of a truck chassis and bridges, using high strength fasteners, continues to deliver long-term reliability with no welds, no cracks, and no warping.
“Our focus has always simply been innovation that creates value for our customers,” said Jeff Hicks, president. “This re-engineering
effort ensures that haulers get a trailer that is both stronger and lighter, with less maintenance, helping them achieve more with every load.”
Updated specs, including published tare weights for all models, are now available at www.hickstrailers.com.
IN MUSIC CITY MAKING RECORDS
The 2025 NATDA Trailer Show posted best-ever attendance numbers, drawing dealers and exhibitors in droves to Nashville
NASHVILLE — e 2025 NATDA Trailer Show, held August 26–28 here at Music City Center, has o cially set new records, becoming the largest and most impactful event in the show’s history, according to organizers.
Among the highlights:
Dealership participation reached an all-time high
Dealer registration rose by 12% compared to the 2024 event, with 770+ dealerships from across North America participating—a double-digit leap that reflects the growing strength and reach of the NATDA community.
Sold-out exhibit space—and then some
Welcoming 345 exhibitors who occupied a larger exhibit space than in the past, the show filled the entire show floor hall and expanded into the lobby and even outside the convention center, where trailers lined up to accommodate demand. The 2026 exhibit hall is nearly 70% sold already, NATDA noted.
Enhanced educational programming and technical training
Attendees had access to 30+ expert-led sessions, including hands-on technician training and interactive Tow Talks addressing today’s top concerns of the industry, with the education program doubling its capacity to meet demand. Many attendees took advantage of the new option to rate each session in the Mobile App in real time.
Expanded innovation showcase highlights industry advancements
The Innovation Showcase was the largest ever, featuring breakthrough technologies and forward-thinking solutions that are
shaping the future of trailer dealerships. A new text-to-vote technology boosted dealer participation and engagement levels.
Vibrant show floor atmosphere
From major product launches to the re-imagined networking opportunities, the show was packed with energy, announcements, and industry-wide collaboration. In addition to industry growth and innovation, the show proudly supported the Wounded Warrior Project, reinforcing NATDA’s commitment to giving back and honoring those who have served.
“You could feel the buzz from the moment the show kicked off. Many of our sessions were standing room only and our opening party was overflowing with more new faces than ever,” Andria Gibbon, CEM, executive director of NATDA, said. “The energy, the connections, the business getting done on and off the show floor was next level. We’re so proud of what we accomplished together with our exhibitors, sponsors, dealers, and partners. This year’s show raised the bar—and we’re already building on that momentum for 2026.”
New to the U.S., England-based Brian James Trailers Ltd. was selected Best Overall TRAILmakER recipient by NATDA’s Dealer Advisory Council. Kevin Jones
| TBB
Kevin Jones TBB
Best in Show winners
As always, the NATDA Trailer Show recognized outstanding exhibitors and products. Exhibitors pulled out all the stops to be selected as the best booths; products speak for themselves.
Best 10×10: MTE Hydraulics
Best New Exhibitor: Zhejiang Hongli (A/List) Tools Co. Ltd.
Best in Show (Less than 1,000 sq. ft.): Gen-Y Hitch
Best in Show (More than 1,000 sq. ft.): RawMaxx Trailers
Another notch in the record-breaking year, this year’s show was highlighted by its largest-ever Innovation Showcase, spotlighting breakthrough technologies and forward-thinking solutions that are shaping the future of the trailer industry.
A new text-to-vote technology introduced at the show significantly boosted dealer participation and engagement, allowing attendees to vote for their favorite entries across three categories: trailers, products, and services & software.
The Best Overall TRAILmakER recipient, Brian James Trailers Ltd, was selected by NATDA’s Dealer Advisory Council.
Heavy Duty: Black Rhino Manufacturing Inc.,Black Rhino Tilt Livestock: Hillsboro Industries Inc., Hillsboro Endura XD
Utility: Viper USA, Venom VLO-2282 Vehicle: EQ Outdoors, Flexhauler
The TRAILblazER Award for Best in Show, Products, was given for individual components and accessories that would be used on a trailer or truck with consumers serving as the end-users:
3rd Place: Valcrum,Push-to-Connect (PTC) Idler Hub for 3,500-lb. axle, 5x4.5
The TRAILsettER Award for Best in Show, Services & Software, highlighted the newest supporting programs, products, and services available for trailer dealership operations:
1st Place: RawMaxx Trailers, 3D Configurator
2nd Place: Remote Finance Group, Virtual Finance Department
3rd Place: Matrack Pingmaster GPS, Service Boomerang
Optimism in uncertain times
Future-proof your trailer dealership: 5 strategies for success
By Kevin Jones
Economic uncertainty, shifting consumer behavior, evolving market pressures: Some trailer dealers might find the current business environment unusually daunting; for others, especially those who’ve navigated market swings in the past, it’s just Tuesday.
The Tow Talk: State of the Industry panel discussion at this year’s NATDA Trailer Show brought together leaders from manufacturing, distribution, and dealership operations to make sense of these challenges and offer some strategic tips for success.
While the dominant theme was “uncertainty,” a clear message emerged:
The Tow Talk: State of the Industry panel discussion at this year’s NATDA Trailer Show featured, from left, moderator Jonathon Aguero, Blackpurl; Shane Thompson, Action Trailers; Johnathan Bradley, Liberty Trailers; Murat Gocay, Taskmaster Components; Mark Spader, NCM Associates; and Eric Yearling, Waymire Distributing.
RawMaxx Trailers took home Best In Show for the large exhibition booths.
Kevin Jones | TBB
Kevin Jones | TBB
EVENT COVERAGE |
This is a time for resilient, adaptable dealers to innovate, focus on controllable factors, and ultimately gain market share. In other words, the discussion was aimed at dealers who expect not just to survive, but to thrive.
Macro factors: A mixed bag
Following after the luncheon presentation on the economy, the panel keyword repeated over and over was: “uncertainty.”
Unit sales in the trailer industry are down roughly 6% year-over-year, a significant shift from the post-COVID “bubble” of high demand. While many in the industry had hoped 2025 would be a year of recovery, growth may be pushed back to 2026, the panel noted. Wavering consumer sentiment, despite a recent rebound, remains significantly lower than small-business optimism.
such as a 50% tariff on steel and aluminum imports, create significant challenges. Manufacturers are attempting to absorb some of these costs, but panelists agreed this is not sustainable.
“The tariffs are still going to have an inflationary effect, even if you’re not directly importing trailers,” said Johnathan Bradley, chief commercial officer at Liberty Trailers. “The raw materials are going to continue to inflate and you have the U.S. suppliers seeing an opportunity to raise prices. It’s really important for dealers, as we’re going into the slower part of the season, to make sure you’re being smart with your inventory choices.
“Don’t try to guess and outsmart the market. Just get what you need, sell it, replenish—rinse and repeat.”
“Should we order more or less? We’re trying to collect feedback from our trailer suppliers, trailer manufacturers, but they don’t have forecasts,” said Murat Gocay, chief engineer at Taskmaster Components. “We’re trying to choose suppliers, find out pricing. It’s a very difficult period for everybody.”
A major driver of this uncertainty is the impact of tariffs and inflationary pressures. The effective tariff rate has surged from 3% to around 10% in the past five years while new tariffs,
Despite these headwinds, there are good reasons for optimism. The global trailer industry is projected to grow substantially, from $60 billion in 2024 to a projected $140 billion, with the U.S. market doubling to $60 billion. Positive signals like increased infrastructure spending and rising capex point to resilient demand pockets.
“The trailer business is the right business; you just need to dodge this bullet right now, manage this situation,” Gocay said. “Otherwise, I believe you all are in the right industry. The future is optimistic.”
Strategies for dealer success
In the face of these economic conditions, the panel offered a range of practical advice. The consensus was clear: Dealers who use difficult times to refine their operations will be positioned to reap the rewards when the market rebounds.
“There’s a lot of selling tactics that can get us through the next six months in a thriving way,” said panel moderator Jonathon Aguero, senior vice president of revenue at Blackpurl. “Be one of the winners that reaps the rewards come 2026.”
To get ahead, here are five key takeaways for improving dealership operations.
1. Master inventory and financial management
• Run a tight ship: The most repeated advice was to manage inventory meticulously. Dealers should avoid speculative or reckless buying.
• Prioritize fast-turn models: Put a bias toward models that sell quickly. Diligently check the aging of your inventory and be proactive in moving older units, even if it means accepting lower margins on them.
• Control expenses: Now is the time for a “laser focus” on efficiency. Monitor everything from office supplies to staffing levels to ensure you are running a lean operation without stripping away core capabilities needed for future growth. A key metric to watch is the personnel expense ratio (total personnel expenses divided by gross profit).
Murat Gocay, chief engineer at Taskmaster Components, says the market might be challenging right now but “the trailer business is the right business” for the future.
Kevin Jones | TBB
“If you’re over 50%, it’s going to be tough to be profitable,” said Mark Spader, with NCM Associates, a dealer consultancy who puts together dealer “peer groups” to benchmark and share operational insights.
2. Elevate customer experience
The majority of dealers in the room believed the industry would be won on customer experience, not price.
• First impressions matter: Spader noted that he wouldn’t do business with nearly 9 out of 10 dealerships he visits, primarily due to poor culture and appearance. Simple things like a clean parking lot, a tidy showroom, well-organized parts shelves, and clean bathrooms create an immediate impression of professionalism.
• Create an efficient buying process: Focus on making the entire experience seamless. This includes a strong online presence with an interactive website where customers can build, price, and even place a deposit. Online financing applications and texting platforms for quick communication are also essential tools for reducing friction.
• Educate the customer: An educated consumer is the best consumer. Use video tutorials and detailed online content to explain the features and benefits of your products, differentiating your dealership from competitors who may only sell on price.
“There’s always going to be guys that race to the bottom in price point; it sucks, because you’re trailer experts and have to do a proper job of selling, not just focusing on the price,” said Shane Thompson, Action Trailers president. “So focus on that feature, the benefit.”
3. Service dept. is a profit center
With new unit sales softening, the service and parts departments become crucial revenue streams.
“At some point, those trailers that we sold during the bubble are going to
need to get replaced. And if [customers] are stretching out that time frame, not buying a new trailer, but doing more repairs and service? That’s an opportunity for dealers,” Bradley said. “Make sure that your service and parts departments are geared up and that they’re stocking the right product, and that you’re bumping your labor hours up to the right amount.”
• Invest and market service: Many dealers have historically neglected their service departments. Thompson noted that, by marketing his service department, hiring the right techs and service advisors, and implementing proper management systems (DMS/CRM), he increased service revenue by 60% over three years.
THIEMAN TAILGATES, INC.
markets a full-line of hydraulic liftgates for light, medium, and heavy-duty trucks and trailers. Toplifters, Stowaways, Railgates, Sideloaders, and Conventional models are all part of the THIEMAN line-up. For many years, THIEMAN has been customizing liftgates to meet specific needs. If a special need arises, give us a call. From 1000 lb. to 6600 lb. lifting capacities, THIEMAN can provide a liftgate for almost every application.
• Find your niche and price accordingly: Any mechanic can change brakes, but not every shop can replace a panel, install windows, or repair a roof. Dealers should capitalize on these specialized, higher-margin jobs by establishing a different, higher labor rate for custom work.
• Leverage supplier training: Distributors and manufacturers often provide in-house training for technicians on specific products, like brake systems.
“You hang that certificate on the wall that says Eric Yearling took the Dexter 10k brake classes,” said Eric Yearling, sales manager at Waymire Distributing. “All of a sudden, you’ve got validity for your tech. Customers see these guys are trained; these guys are investing in themselves—which drives the customer back to you.”
4. Sharpen marketing tactics
During the post-COVID boom, many salespeople became “order takers.” It’s time to return to fundamental, value-based selling. But dealers first need to shift marketing strategies to focus on those pockets of business that are thriving.
“What are you doing besides your standard marketing?” said Liberty’s Bradley. “If discretionary spending is down, maybe it doesn’t make sense to spend a lot of money going to the local sportsman’s expo to try to sell ATV trailers. Instead, focus your efforts and your outreach and your resources on the
customers that are going to buy: those fleet managers and the contractors that are doing infrastructure, for example.”
• Master lead response: The sales cycle is short, and today’s buyers expect immediate communication. A shocking number of leads are never followed up on. Implement systems for rapid, real-time communication via text and email.
• Leverage technology and video: Video is a powerful sales tool. Dealers should create both shortform reels for social media engagement and longer, in-depth tutorial videos for their websites. You can start with just an iPhone, focusing on authentic, unscripted content.
5. Grow OEM partnerships
In uncertain times, strong relationships are a competitive advantage.
• Go beyond price negotiations: While asking for discounts is part of the business, a true partnership involves more. Leverage your manufacturers for product training, marketing content, and tactical advice on how to compete in your specific market.
• Focus on value, not just discounts: When manufacturers’ margins are tight, ask for value-added benefits instead of direct price cuts. Negotiate to make a popular option a standard feature, giving you a unique selling proposition. And that selling proposition, in turn, combats dealer competition.
Reason for hope
Looking ahead, the light-trailer industry is poised for significant technological evolution, with trends toward advanced materials, telematics, and electric axles on the horizon. Dealers who prepare for these changes by monitoring industry trends and training their staff will be at the forefront of the market.
“We’ve heard today uncertainty. We’ve heard today optimism. And at the end of the day, that’s what stands out to me: We may not know exactly what’s coming next, but it’s very clear there’s reason to have optimism,” Blackpurl’s Aguero concluded. “There’s a reason to design your business to win, so this isn’t left up to chance. We can win.
“What each of these panelists have suggested to us is going to help us win. Here’s to winning the second half of 2025.” TBB
Action Trailers President Shane Thompson suggests dealers shouldn’t try to win a race to the bottom on pricing; focus instead on being trailer experts with premium features to offer added benefits to the customer. Kevin Jones | TBB
Folks having a tropical, not typical, good time at the festive Southland Trailer booth at the Trailer Show this year.
In the outdoor exhibit area, the CYBTRL by Truck Builders was hard to miss, even if you weren’t quite sure what you were seeing.
Kevin Jones | TBB Kevin Jones | TBB
Leitner Designs is debuting the “Police Package” for law enforcement pickup trucks. Co-developed with the Placentia, California Police Department, the Leitner Designs Police Package is designed to withstand the rigors of law enforcement duty. The system is manufactured in teh U.S. and is a pursuit-rated modular cargo system.
“We knew Leitner Designs’ ACS FORGED looked the part, but we didn’t know how it would hold up to the extreme conditions of law enforcement,” said Placentia Police
TRUCK BODY & TRAILER PARTS
Captain Brian Perry. “After several months of severe duty, I can confidently say that not only has the ACS FORGED held up, it made police work easier.”
The Police Package includes the Active Cargo System (ACS) FORGED bed rack, standard GearPOD (lockable eye-level storage), the extra-large GearPOD XL, and HydroPOD that holds 4.8 gallons of pressurized water and the HeadBANGER that prevents in-bed loads from colliding with the rear cab glass.
The ACS FORGED provides durability, load-carrying capability, and accessorizing. Its bed rack is tough and can withstand 4.0g of both lateral and longitudinal force. ACS FORGED can also safely carry up to a 400-lb. load at 4.0g and up to an 800-lb. load at 1.0g.
With a 1,400-lb. static and 800-pound dynamic load rating, the ACS FORGED features a high payload capacity, too. Smart features, like a sliding rear load bar, enable officers to organize everything they need for quick, secure access to their truck.
The modular design also allows agencies to customize the Police Package to with Leitner Designs accessories, including the universal Light Bracket and universal Antenna Bracket. What’s more, thanks to its universal T-slot design, ACS FORGED can accept any number of common law enforcement accessories, like lights, sirens, and antennas, etc.
ACS FORGED feature highlights:
• Patented sliding load bar — Allows users to load large items in the truck bed with a twist of a knob without removing the rack.
• Available integrated GearPODs — Provide locking, waterproof and dust-resistant storage within easy reach. The GearPODs follow vehicle bodylines, reducing wind noise, and giving the system a seamless look.
• Custom black fasteners — The grade 10.9 fasteners are designed and manufactured just for the ACS FORGED.
The Black Zi-Ni coating is the toughest on the market and each bolt is precoated with Loctite to prevent loosening under extreme vibration.
ACS FORGED Technical Specifications:
Slats, Scuff Boards, Rear Frame Posts/Headers
Z Posts, E-Track, Roof Bows, Mounting Wood
• Relatively lightweight 85 pounds
• 1,400-pound parked static weight capacity
• 800-pound on-road dynamic weight capacity
• 400-pound off-road dynamic weight capacity
• 23 inches tall (measured from top of bed caps)
• FORGED aluminum construction
• Heavy-duty 2.0-inch square load bars
• Rubber wind diffuser/load pad keeps cargo from shifting
• Quad-rail load beam design for endless mounting options
• Dual-stage powder-coated steel brackets
• Fully upgradable with an ever-growing line of accessories
• Designed, engineered and manufactured in the U.S. To learn more visit www.leitnerdesigns.com.
Leitner Designs
Weather Guard expands van upfit line
Weather Guard is expanding its van upfit product offering with the introduction of Folding Shelves, Pro-Grade Rigid Flooring, and Custom-Fit Storage Bins. The new work van upfit solutions are engineered to provide professional tradespeople, contractors, and delivery pros with the flexibility, safety, and efficiency needed to stay productive from job site to doorstep, according to the company.
“At Weather Guard, we understand that every trade professional relies on their van as a critical part of getting the job done, that’s why we’ve expanded our van upfit line with solutions that deliver smarter storage, safer workspaces and greater flexibility,” said Cindy Bohen, director of product marketing. “These new additions help end users protect their investment and maintain a high standard of performance on every job.”
The new Weather Guard Folding Shelves deliver maximum flexibility, giving users the ability to customize their van interior based on the day’s tasks. Whether carrying bulky packages or small tools, the shelves are designed to flip up and down easily with a one-handed operation, creating uninterrupted storage from front to back of the van.
Built from lightweight, rust-free aluminum, each shelf supports up to 300 lbs. and uses the same mounting rail method as fixed shelving, allowing for quick and seamless integration of storage solutions. Removable end caps allow shelves to convert into a continuous surface, ideal for transporting longer packages. The white coating that lightens up dark van interiors, the new WEATHER GUARD shelves make it easier to access and organize for whatever the job demands.
Also new to the van upfit line is the Weather Guard Pro-Grade
Rigid Van Flooring, a durable, slip-resistant surface that protects the van interior while improving user safety. Built from a tough composite core with a rubber overlay, this rugged flooring features hi-visibility red sill plates that run edge to edge, adding traction and visibility at key entry points. Designed to last the lifetime of the van, the flooring is compatible with all Weather Guard shelving and bulkheads. It installs without drilling, is safe for electric vans (eVans), and is available for popular van models including Ford, Ram, Mercedes, GM, and Chevy. Weather Guard flooring keeps pros steady, secure and provides a long-lasting solution.
Rounding out the new lineup, Weather Guard’s Custom-Sized Van Storage Bins, have been redesigned with a custom fit to each shelf size and with a secure grip locking feature that connects directly to Weather Guard shelving. Engineered to stay put even on the bumpiest roads, these bins help users organize and protect tools, fasteners, packages and small parts – with no shifting, sliding or spilling during transit.
Each bin is stackable, portable, and labeled for quick identification.
The new Weather Guard Van Upfit Products are now available nationwide. For more information, visit weatherguard.com
Buyers Products adds top mount service body boxes
Buyers Products has introduced a new Top Mount Service Body Truck Tool Box line. Designed to mount on top of service body cabinets, these durable truck boxes keep common-use items easily accessible while maximizing valuable truck bed storage space.
The Top Mount Service Body Truck Tool Box is available in two rugged material
options: 14-gauge carbon steel with a gloss white powder-coated finish or .100-inch-thick diamond tread aluminum. Both models feature a stainless-steel continuous hinge and a weather-resistant seal to protect against dirt and moisture.
Locking stainless-steel paddle latches provide a secure closure to help deter theft, while gas shocks ensure smooth
operation and hold the flip-up door open when in use. Inside, adjustable dividers allow users to customize their storage setup for maximum efficiency.
Issue of Frequency: Monthly
Complete Mailing Address of Known Office of Publication (Not Printer): Endeavor Business Media, LLC, 201 N Main Street, Ste. 5, Fort Atkinson, WI 53538 Contact Person: Laura Moulton Telephone: 941-259-0859
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Publication Title: Trailer Body Builders
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“Contractors and work truck operators alike need durable, efficient storage solutions that keep tools secure and accessible,” says Jennifer Pusateri, truck tool box product manager at Buyers Products. “With that in mind, these new boxes are built to maximize storage space on single-rear-wheel and dual-rear-wheel service bodies without sacrificing durability, all while keeping stored equipment within an arm’s reach.”
The new Top Mount Service Body Truck Tool Boxes are available in 96-inch and 108inch lengths with 14-inch or 20-inch widths. For more information, visit www.buyersproducts.com
Thermo King adds bus heat pump to TE Series line
Thermo King is introducing the TE Series Heat Pump, which is designed to enhance the performance of battery-electric buses in moderate and colder climates. Part of Thermo King’s all-electric, high-efficiency TE Series product line, the TE Series Heat Pump enables fleet operators to extend bus range, further reduce emissions, and maintain passenger comfort,.
“This product is a critical step in continuing to make public transportation more efficient, reliable, and eco-friendly, proving that decarbonization and operational excellence can go hand in hand,” said Chris Tanaka, vice president of product management for Thermo King Americas. “By applying heat pump expertise, we are equipping fleet operators with innovative solutions that extend beyond emissions reduction alone.” Visit www.thermoking.com.
Thermo King
October 19-24, 2025
VIPAR Heavy Duty IMPACT Conference
JW Marriott Orlando Grande Lakes, FL vipar.com
October 21-22, 2025
NATM Regulatory Roundup & Hill Visits
K&L Gates, Washington, DC www.natm.com
October 25-28, 2025
ATA Management Conference & Exhibition
San Diego Convention Center, CA mce.ata.org
November 4-7, 2025
SEMA Show
Las Vegas Convention Center, NV www.semashow.com
January 20-22, 2026
World of Concrete
Las Vegas (NV) Convention Center www.worldofconcrete.com
January 19-22, 2026
Heavy Duty Aftermarket Week ‘26 Gaylord Texan, Grapevine, TX www.hdaw.org
February 18-19, 2026
ACT Research Market Vitals Seminar The Commons, Columbus, NV www.natda.org
February 17-19, 2026
NATDA Trailer Tech Expo Reno-Sparks Convention Center, NV www.actresearch.net
February 23-26, 2026
Annual NATM Convention & Trade Show Fort Worth Convention Center, TX www.natm.com/convention
March 10-13, 2026
Work Truck Week, Indiana Convention Center, Indianapolis, IN www.worktruckweek.com
March 16-19, 2026
TMC Annual Meeting & Transportation Technology Exhibition Music City Center, Nashville, TN tmcannual.trucking.org
March 26-28, 2026
Mid-America Trucking Show
Kentucky Expo Center, Louisville, KY www.truckingshow.com
ACT Expo Las Vegas (NV) Convention Center www.actexpo.com
ADVERTISER Index
May 9-11, 2026
NPTC Annual Conference and Exhibition Orange County Convention Center Orlando, FL www.nptc.org
May 31-June 3, 2026
Electric Utility Fleet Managers Conference Williamsburg (VA) Conference Center www.eufmc.com
shurco.com
www.thiemantailgates.com
www.utilitytrailers.com
Truck, trailer, and body OEMs
Polar King has hired Mike Hughes as outside sales representative. Hughes brings over 25 years of sales and management experience to his role and previously worked at Polar King Leasing for nine years as a territory sales representative and, eventually, sales director. He left Polar Leasing in 2023, after which Hughes worked at Johnstone Supply and SVN Parke Group. He earned a B.S. from Indiana University.
Andrew Johnson is succeeding Jörg Howe as head of Global Communications & External Affairs Daimler Truck at Daimler Truck North America (DTNA) as of Jan. 1, 2026. Johnson will oversee global communications to reinforce the company’s commitment to transparency, inclusivity, and corporate responsibility. He’s held his current role as head of Corporate Communications since 2021.
Suppliers and distributors
Samantha Rutty has joined Myers Industries as executive vice president and chief financial officer as of Sept. 22, 2025. She succeeds interim CFO Daniel Hoehn, who will continue in his role as vice president and corporate controller. Rutty comes to Myers from The Brink’s Company, where she served as vice president and CFO of Brink’s North America since November 2022. Prior to that role, she spent 20 years with Eaton Corp. in its finance department.
Terex Utilities has promoted Bryan Woudstra, Scott Sasser, and Martin Levy within its sales team. Woudstra is now the director of Sales for Terex Utilities for North America and brings almost 20 years of sales management experience in manufacturing to the role. Sasser is now the director of International Sales for Terex Utilities and will lead sales and dealer development while also supporting Environmental Solutions Group international sales. Finally, current ESG Senior Director of International Sales and Dealer Development Martin Levy will continue in his role while also supporting sales and dealer development activities in Latin America and Western Europe.
Marko Niemi has been appointed as DYNASET Oy’s newest sales director and member of the company’s management team. He took on his new role on Sept. 8, 2025, bringing almost 20 years of experience in the mobile machinery industry. Prior to his appointment, Niemi worked as after sales director at Wihuri Oy Technical Trade, and has focused on sales management throughout his career.
FinditParts has appointed Matt Schweickert as CEO. He succeeds founder David Seewack, who will continue to serve on FinditParts’ board of directors as hairman. Currently, Schweickert serves as FinditParts’ COO and CFO. In his new role, he will lead dayto-day operations and drive FinditParts into a new phase of growth, employing his more than 25 years of experience as an executive and eCommerce strategist.
Associations
MEMA, The Vehicle Suppliers Association, has appointed Megan Gardner as VP of member content and councils for MEMA Aftermarket Suppliers and Meghan MacDonald as corporate VP of strategy and communications. Gardner, who was a leader on MEMA’s aftermarket marketing team and serves as executive director of marketing and communications, will lead aftermarket content strategy and council activities in her new role. MacDonald will lead cross-MEMA strategy development and enterprise-wide communications.
Services
Trent Broberg has joined Fullbay as its new chief executive officer, effective Sept. 22, 2025. Broberg succeeds Patrick McKittrick, who has served as CEO of Fullbay for four years. Prior to this transition, Broberg served as CEO of ACERTUS, COO at Truckstop.com, and spent almost a decade at Swift Transportation. He also serves on the board for Wabash.
Andrew Johnson
Bryan Woudstra
Matt Schweickert
Megan Gardner Meghan MacDonald
Marko Niemi
Samantha Rutty
Mike Hughes
Scott Sasser Martin Levy
The Engineered Suspension Company
SUPERIOR TESTING. SUPERIOR QUALITY. SUPERIOR RIDE.
RIDE ON AIR, DRIVE WITH CONFIDENCE.
WE DON’T JUST TEST TO STANDARDS. WE PUSH THEM TO FAILURE.
We push our products to their absolute limits. The RAR-266 Trailer Air Suspension is tested to failure—not just the industry standard.
We test to offer the vocational trailer market the best value in weight, durability, serviceability, and efficiency.
