Axminster
At Shaw Contract Hospitality, we believe every detail of a space should tell a story, and with Axminster, the narrative is one of unparalleled luxury and performance.
Axminster represents our commitment to elevating your spaces� Whether you’re designing a grand ballroom , a bustling corridor , or an intimate guest suite , our carpets create a foundation of elegance that lasts for years� This is more than flooring—it’s a seamless blend of tradition, innovation, and luxury underfoot� Welcome to Axminster by Shaw Contract Hospitality.
Axminster carpets have long been synonymous with luxury, durability, and intricate design.
What Is Axminster?
Originating in the town of Axminster, England, in the 18th century, this timeless technique has evolved into a globally recognized standard for high-performance carpets� Axminster carpets are created by tufting wool pile directly into a woven backing This integrally woven construction ensures:
Extreme Durability: The face yarns and backing are interwoven, forming a stable structure that withstands heavy use without compromising appearance�
Textural Variety: A wide range of visual textures can be created through the use of color and pattern, making it adaptable to diverse design visions�
Why Shaw Contract Hospitality Axminster?
The Perfect Blend—Shaw Contract
Hospitality Axminster carpets are woven with an 80% wool and 20% nylon blend, balancing luxury and performance.
Wool provides vibrant, long-lasting color, natural resistance to static and fire, and easy maintenance�
Nylon adds strength and durability, ensuring the carpet withstands heavy use while remaining soft and elegant underfoot� Together, this blend creates a robust and refined flooring solution ideal for high-traffic spaces�
For more than 20 years, we have been committed to the Cradle to Cradle® design philosophy, and today almost 90% of the products we manufacture are Cradle to Cradle Certified For products that aren’t Cradle to Cradle Certified, we adhere to the same principles by understanding the ingredients and their impact on both people and the planet�
HOTEL FLOR TAPESTRY COLLECTION TAMPA, FLORIDA
JACKI ARENA INTERIORS
What Sets Shaw Contract Hospitality Axminster Apart?
Shaw Contract Hospitality offers Axminster samples from our Kibby machine in Cartersville, Georgia to get samples delivered quickly and efficiently�
With over 500 colors to choose from, our expansive yarn selection allows for all steps of color to create a beautiful visual and bring your design to life
We have a growing custom design team with over 20 designers who have comprehensive hospitality experience, along with extensive experience designing Axminster �
With many projects completed, Shaw Contract’s Axminster has proven quality and ease of installation from field installer experience�
RIGHT: CUSTOM PATTERN AXN91673 AND RESURGENCE OAK (HARDWOOD CA286)
OAK (00986)
How to Determine Quality
When it comes to Axminster, quality is defined by origin of fiber, precision and durability rather than the traditional “ounce weight” measurement used for other carpets. Instead, row count and pitch—two metrics unique to the Axminster weaving process—set the standard for excellence.
HOTEL FLOR TAPESTRY COLLECTION TAMPA, FLORIDA
JACKI ARENA INTERIORS
Axminster—the ideal choice for spaces where performance and luxury are paramount.
WHY ROW COUNT AND PITCH MATTER
Higher row counts provide greater pattern clarity and durability, ensuring carpets maintain their intricate designs and vibrant colors under demanding conditions�
Row Count refers to the number of yarn ends or tufts running lengthwise per inch
Pitch refers to the number of yarn ends or tufts running widthwise per inch�
7 x 10 carpet has 7 yarns per inch in the width and 10 ends of yarn per inch in the length, resulting in 70 tufts of yarn per square inch�
RECOMMENDED ROW COUNTS BY SPACE
• 7 Row: Designed for guest rooms, providing an elegant and cost-effective solution�
• 8 Row: Suitable for corridors in 3- and 4-star properties, balancing durability with comfort�
• 9 Row: Ideal for corridors and public areas in 4- and 5-star properties, where higher traffic demands enhanced durability
• 10 Row: Perfect for public spaces requiring a robust and luxurious carpet
• 11-12 Row: Engineered for high-traffic areas like casinos and high-end country clubs, where performance and luxury must coexist�
Axminster carpets are perfect for high-traffic hospitality spaces, offering unmatched aesthetic and functional benefits.
Axminster
MEET THE MACHINE
Precision Meets Artistry
Shaw Contract Hospitality’s Axminster products are designed to deliver unparalleled luxury and durability�
Yarn Count / Color Count
Up to 16 colors
Row Options
Available in 7, 8, 9, 10, 11, and 12 rows, with higher row counts offering greater design clarity and durability�
Construction
Woven Cut Pile
Product Type
Broadloom and rugs, providing flexibility for various project needs�
Applications
• High-end guest rooms and suites
• Public areas, ballrooms, and corridors in 3–5-star properties
• Casinos and luxury country clubs
Lead Times
16–18 Weeks: From production to arrival at a U�S� port� (Additional time required for delivery to the project site�)
Minimums
• 12’ Width: 360 yd² (301 m²)�
• 13’2” Width: 360 yd² (301 m²)�
How to Order
At Shaw Contract Hospitality, our Custom Design Studio (CDS) is dedicated to bringing your unique design concepts to life� From initial inspiration to final installation, we collaborate with you to ensure every detail aligns with your vision and the functional needs of your space�
STEP 1: INITIAL CONSULTATION
Your journey begins with a conversation� Work with your account manager to share your project, goals, design preferences, and specific requirements with our CDS team, these include:
Budget: Establish cost parameters
Construction: Determine row count, and durability requirements�
Quantity: Confirm square footage or yardage for the project�
Scope: Identify areas and applications (ex: guest rooms, corridors, ballrooms)�
Design Concept: Collaborate on inspiration, colors, patterns, and layouts (broadloom vs carpet-to-fit with electronic jacquard options)�
Timeline: Establish on-site and install dates, and secure plans for production alignment
STEP 2: CONCEPT DEVELOPMENT
Using your input, our team of expert designers will create initial design concepts tailored to your space
This includes:
• Color palette selection from our wool pom box, offering up to 16 vibrant colors�
• Pattern and texture ideas that align with your brand and aesthetic�
• Adjustments based on your feedback to ensure the designs are exactly what you envisioned�
STEP 3: SAMPLING AND APPROVAL
Once the design is finalized, we’ll produce a sample of your custom Axminster carpet on our Kibby machine in Georgia� Our team will guide you through any adjustments needed before full production
A Kibby is the industry standard to show color and pattern samples for the final production
• CADs/Tryks: Digital renderings and technical files for review�
• 2D Layouts: Seaming and layout plans for installation precision
Physical Samples: Samples are delivered within a specified timeline, ensuring you can evaluate and approve before production
STEP 4: PRODUCTION
Your approved design moves into production� The Axminster weaving process ensures unparalleled precision and durability, delivering a carpet that combines beauty and performance
Lead Times: 16-18 weeks From production to arrival at a U�S� port� (additional time required for delivery to the project site )
STEP 5: DELIVERY AND INSTALLATION
Our team works with you to coordinate delivery timelines, ensuring your carpet arrives on schedule� We can also provide guidance on installation best practices to bring your vision to life seamlessly�
HOTEL FLOR TAPESTRY COLLECTION TAMPA, FLORIDA
JACKI ARENA INTERIORS | CUSTOM AXMINSTER
ROBERT BENSON
Best Practices
MAXIMIZE YOUR AXMINSTER EXPERIENCE
To get the most out of your custom Axminster carpet, here are some expert recommendations to guide you through the design, production, and installation process�
DESIGN AND INSPIRATION
Color Selection: Use the wool pom box early in the process to explore the full range of up to 16 colors� It’s okay if you can’t find 16 colors, our CDS team can help guide you if you can provide your core palette�
Pattern Size and Placement: For large public areas, opt for bold patterns that enhance the scale of the space, while smaller, detailed designs work well in intimate settings like |guest rooms or suites
PLANNING AND PREPARATION
Plan for Seams: Work with the Custom Design Studio to strategize seam placement for an optimal look, especially in large spaces like ballrooms�
Confirm Dimensions: Provide accurate measurements and detailed floorplans to ensure perfect installation
Timeline Awareness: Factor in production and delivery lead times (16–18 weeks plus transit) when planning your project� Allow extra time for sampling and approval�
Installation and Maintenance
INSTALL STRATEGICALLY
Follow layout and seaming plans precisely to achieve a seamless look� Ensure your installer is familiar with Axminster’s unique construction
MAINTAIN REGULARLY
• Wool is a natural fiber, some shedding may initially occur as fibers work their way out of the product until loose� Loose fibers can easily be trimmed even with the pile�
• Indentions from furniture can be easily steamed out of wool products�
• Vacuum regularly without the use of beater bar�
• Blot (do not rub) spills with moist white cloth using cold water� Cleaning agents (wool safe products) are listed in the Carpet and Rug lnstitute’s Seal of Approval (SOA) Program (www�carpet-rug�org)
• Use wool-friendly cleaning practices to extend the life of your carpet and maintain its vibrant colors� Regular vacuuming and prompt stain treatment are key�
SHAW CONTRACT AXMINSTER WARRANTY
Shaw Contract Hospitality offers an industry leading, 5-year commercial limited warranty for our Axminster products�
Custom Design Studio
Our Custom Design Studio team is made up of over 20 designers with extensive Hospitality flooring design experience�
Our designers are trained artists and their job is to support your custom flooring needs� They take an artistic approach to carpet design and can transform your concepts and ideas into unique flooring to fit any space
This studio consists of 5 regionally aligned teams, each consisting of a project manager, project admins, designers, and estimators Each member of this team works to ensure an easy, seamless process when working on a custom flooring project�
