Systems Contractor News - July 2021

Welcome to the JULY ISSUE of

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How One Integrator Built a Killer Hybrid Event Solution IMAGE COURTESY OF AV CHICAGO

AVNETWORK.COM

JULY 2021

20 Executive Q&A

Mark Roslon of Epson discusses the power of projection.

22 Tech Tales

Just Add Power’s Ed Qualls shares best practices for house of worship installations.

42 Viewpoint

20

22

42

Rachael Harris shares how streaming saved the world.

NewParadigm Paradigm AANew

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Better Decisions, Faster™

Better Decisions, Faster™

6/25/21 12:39 PM

CONTENTS Getty Images

28

The AV Gig Economy As the world emerges from the COVID-19 pandemic, a growing number of AV

companies, nervous about bringing on new full-time employees, are choosing to err on the side of caution and are instead looking for short-term freelance help.

By Jennifer Guhl

Features

Technology

26 The Upsell Experts argue that upselling to existing customers is a

32 The Latest Racks and Mounts for Pro AV

great (and relatively easy) way to grow business. And

Choosing the right mount or rack, and from the right

when it’s done right, AV integration firms not only

manufacturer, is critical to a successful installation.

benefit from increased revenue, they also earn the

SCN takes a look at some of the latest offerings.

status of being their clients’ trusted partner.

By Megan A. Dutta

By Carolyn Heinze

30 Chopping It Up

34 Learning with Video Pandemic restrictions have required us to use

AV Chicago, recognizing the industry’s changing

immersive visual technologies to share information,

expectations in regard to streaming, teamed up with

interact, and collaborate in the classroom, at home,

Chop Shop to create a state-of-the-art, broadcast-

and around campuses. From a technology

quality production studio. By Megan A. Dutta

perspective, this paradigm shift has accelerated the

People 20 Executive Q&A Epson’s director of product management for commercial displays Mark Roslon discusses the power

need for tools that engage students but don’t require personnel to be present on site.

By Ledetta Asfa-Wossen

Viewpoint

of projection in post-pandemic times.

42 What’s Next for Streaming?

By Megan A. Dutta

Predicting the future of streaming today is like trying

22 Tech Tales While HoW installations share many similarities with installations in other market segments, they do come with a unique set of challenges. Just Add Power’s Ed Qualls shares best practices to limit project hiccups and help integrators deliver the perfect solution for house of worship customers. By Ed Qualls

30

to predict the future of the internet 30 years ago. The precedent has already been set. The future is limitless. By Rachael Harris

Departments 18 ASSOCIATION NEWS 24 PEOPLE NEWS 38 PRODUCTS

34

Vol. 28 No. 7 July 2021 Systems Contractor News (ISSN 1078-4993) is published monthly by Future US, Inc., 11 West 42nd Street, 15th Floor, New York, NY 10036-8002. Periodical postage paid at New York, NY and additional mailing offices. POSTMASTER: send address changes to: SYSTEMS CONTRACTOR NEWS, P.O. Box 1051, Lowell, MA 01853.

Subscribe online at www.MySCNews.com. Please allow 6-8 weeks for address changes to take effect. ©Copyright 2021 by Future US, Inc. PRINTED IN U.S.A.

4

SCN // July 2021 // avnetwork.com

Software-Defined AV Distribution

The Future of AV Distribution DisplayNet® delivers the performance of traditional matrix switchers, with the future readiness of AV over IP. By leveraging cutting edge SDVoE technology, DisplayNet offers 4K/60 (4:4:4) video distribution with limitless scalability, zero-frame latency and zero image artifacts.

DisplayNet provides unique features such as Software-Defined MultiViewer and Advanced Video Wall that enable a wide range of applications without the expense of ancillary products. Silent operation, powerful Network Security features, versatile KVM Routing and support for Dante® digital audio provide system designers with exceptional versatility. A highly intuitive web-based UI and API greatly simplifies setup and installation, as well as integration into third-party control systems.

Contact us today to learn how DisplayNet can make your next AV system future ready.

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© 2021 DVIGear, Inc.

®

EDITORIAL avnetwork.com

MEGAN A. DUTTA Content Director

EMAIL

megan.dutta@futurenet.com

What Does the Future Hold?

A

t last month’s AV³ virtual event, we spent most of the day discussing the future of pro AV. What will the next-gen classroom look like? How will digital signage evolve? What does the future hold for streaming?

While our presenters and panelists had plenty of answers, the event left me with even

more questions. Particularly this one: Why do we even try to predict the future when it is so darn unpredictable?

Don’t get me wrong. It’s always interesting to hear people’s viewpoints and why they

INSTAGRAM

@scnmagazine

think things will turn out a certain way. It’s even more interesting to go back and listen to older predictions and see how wrong (and occasionally right) people were. But we’re not spot on, so why bother?

It turns out there’s a lot of psychology involved in predicting the future. In 1980, Neil Weinstein, a psychologist at Rutgers University, published a paper titled “Unrealistic

TWITTER twitter.com/scnmag twitter.com/meganadutta TWEET US What do you think the AV industry will look like in five years?

Optimism About Future Life Events.” His evidence supported this theory: “People believe that negative events are less likely to happen to them than to others, and they believe that positive events are more likely to happen to them than to others.”

Essentially, we generally believe that we are the exception and not the rule.

These beliefs spill over into our work lives. For example, a Pew Research study found that 65 percent of Americans in 2015 believed that robots definitely or probably would be doing much of the work currently done by humans in the next 50 years. At the same time, 80 percent of those surveyed believed that their own jobs or industries would remain largely unchanged and would exist in their current forms 50 years later.

What will the field look like in 50 years? Or even in five years? I’m not sure, but I can tell you that change is inevitable, and I predict that we won’t stop trying to predict the future!

P.S. If you missed AV³ and want to hear predictions from AV pros like Bren Walker, Jeremy Caldera, Peter Lawrence, Rony Sebok, and more, you can still catch it on demand

JULY 2021 VOL. 28 NO. 7 CONTENT

VP/Content Creation Anthony Savona Content Director Megan A. Dutta, megan.dutta@futurenet.com Content Manager Katie Makal Contributors Ledetta Asfa-Wossen, Jennifer Guhl, Rachael Harris, Carolyn Heinze, Ed Qualls Group Art Director Nicole Cobban Art Editor Rob Crossland Production Managers Nicole Schilling, Heather Tatrow A DV E R T I S I N G S A L E S

Vice President, AV/Consumer Electronics & Pro Audio Adam Goldstein, adam.goldstein@futurenet.com, 212-378-0465 Sales John Casey, john.casey@futurenet.com, 845-678-3839 Janis Crowley, janis.crowley@futurenet.com, 845-414-6791 Debbie Rosenthal, debbie.rosenthal@futurenet.com, 212-378-0468 Zahra Majma, zahra.majma@futurenet.com, 845-678-3752 Andi Tureson andi.tureson@futurenet.com SUBSCRIBER CUSTOMER SERVICE

To subscribe, change your address, or check on your current account status, go to avnetwork.com and click on About Us, email futureplc@computerfulfillment. com, call 888-266-5828, or write P.O. Box 1051, Lowell, MA 01853.

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Head of Print Licensing Rachel Shaw licensing@futurenet.com

until July 15 (and earn 4.75 AVIXA RUs!). Visit www.av3event.com to learn more.

M A N AG E M E N T

Senior Vice President, B2B Rick Stamberger Vice President, Sales & Publishing, B2B Aaron Kern Vice President, B2B Tech Group Carmel King Vice President, Sales, B2B Tech Group Adam Goldstein Head of Production US & UK Mark Constance Head of Design Rodney Dive FUTURE US, INC.

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Registered office: Quay House, The Ambury, Bath BA1 1UA. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Future cannot accept any responsibility for errors or inaccuracies in such information. You are advised to contact manufacturers and retailers directly with regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent and not affiliated in any way with the companies mentioned herein.

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Chief executive Zillah Byng-Thorne Non-executive chairman Richard Huntingford Chief financial officer Rachel Addison Tel +44 (0)1225 442 244

NEWS HIGHLIGHTS

Christie Laser Projectors Light Up Jiangsu Garden Expo Park nanjing, china—Christie HS Series 1DLP laser projectors are illuminating the newly opened Jiangsu Garden Expo Park with

spectacular visuals that heighten the beauty of this world-class mountainside garden complex. After night falls, the park is bathed in a blend of blue, red, and yellow lights amid a spellbinding light show that includes stunning projections on a hillside from four Christie DWU2022-HS 1DLP laser projectors installed by Zhongqing Yingye Group.

Top 5 Stories on avnetwork.com 5. Kean University Launches Data Visualization Studio with Analog Way 4. Inside NDI 5’s ‘Quantum Leap’ with NDI President Michael Namatinia 3. InfoComm 2021 Details Health and Safety Precautions 2. Shure Expands Conferencing Solutions with Stem and Microflex Ecosystems 1. NDI Unveils NDI Version 5

POPULAR POSTS Target This Overlooked Talent Pool to Help Meet Workforce Demands

What I Learned from an Oil Change HENRY CLIFFORD Inspiration can strike

How to Leverage Talent in the YOLO Economy RICK GRIMALDI A little compromise goes

JULIE DAVIS Are manufacturers willing to

in the strangest of places. As I pulled in for a

a long way. If you communicate and stay flexible, you

reconsider talent pools they have disregarded in the

10-minute oil change, a friendly employee beckoned

can find solutions that fulfill everyone’s needs. In the

past? There are several groups that we often overlook,

me toward his bay. He asked me a few questions about

long run, it’s worth the extra effort because you will

including one of the largest and least engaged pools of

what I wanted and set to work. After a few minutes, he

gain talent that gives you a competitive edge, and

talent: the formerly incarcerated. Although roughly

tapped on my window and walked me through the

your workforce will remain loyal because you work

70 million Americans have some sort of criminal

process of resetting the oil service light and handed

with them to achieve their career and life goals.

record, manufacturing has been slow to embrace the

me my bill—along with a slick 5×7 card asking me to

opportunities inherent in giving ex-offenders a

review their business on Google. What came next

second chance.

blew my mind.

8

SCN // July 2021 // avnetwork.com

NEWS CHICAGO, IL—The Museum of Science and Industry upgraded its 60-year-old Pioneer Zephyr exhibition, adding a new dimension to the experience of early passenger train travel with an AV Stumpfl PIXERA media server and three Fullwhite projection screens that surround the train and museum visitors. The exhibition invites guests to marvel at the nearly 200-foot-long diesel passenger train that reinvented travel and design, telling its story through a combination of media.

Biamp Acquires Neets

systems. This acquisition makes it easier than ever for our customers to stay within the Biamp

Biamp announced the acquisition of Neets, an independent manufacturer of AV control systems based in Horsens, Denmark.

I

solutions family for all applications.”

“I am excited to combine forces with Biamp and deliver the benefits of Neets’ solutions to a global audience,” said Michael Jarl Christensen, CEO of

n a press release, Biamp president and CEO

Neets. “The Neets team has spent over two decades

Rashid Skaf noted that Neets’ product suite

building and refining the best control solutions in

of device controllers, control interfaces, and

the industry. As part of Biamp, with its broad

control software will complement Biamp’s current

product portfolio and worldwide distribution

control offerings and allow the company to target

system, Neets will be able to deliver its products to a

a wider range of users and applications. In addi-

ease of use and careful consideration of everyone

far larger customer community. Together, Biamp

tion to control, Neets recently added several other

who encounters them in the product lifecycle—

will offer one of the broadest, most capable families

products to its portfolio that target conferencing

from designer to programmer to installer to end

of AV solutions available from any vendor anywhere

applications, including media bars, cameras, de-

user. I’m extremely pleased to welcome Neets into

in the world.”

vice hubs, and in-table connectivity systems.

the Biamp family. Their products directly

“Neets is a company I’ve been impressed by and

Neets will join Biamp as a new product family

complement our solutions and will allow us to

within the company’s portfolio, with business

have been following for many years,” said Skaf.

target an even wider range of venue types, sizes,

functions gradually being blended to form a single

“Their products are notable for their extraordinary

and use cases and offer even more complete

Biamp business.

Secure KVM-over-IP Systems via Fiber or CATx Secure KVM-over-IPControl Control ofofSystems via Fiber or CATx

Transmitter

Transmitter

Transmitter

Transmitter

Transmitter

Transmitter

LAN/WAN Receiver

Keyboard/Mouse

LAN/WAN

Take control of remote systems by simply moving the cursor to the desired window Standard 1 Gigabit Ethernet (GbE) network

Keyboard/Mouse Receiver Multi-headed computers supported

One-to-one to many-to-many configurations

Single keyboard/mouse for multiple computers

Excellent responsiveness over a LANby or WAN Secure, encrypted transmissions Take control of remote systems simply moving the cursor to the desired window

Standard 1 Gigabit Ethernet supported Operator (GbE) stationsnetwork with up to four single viewMulti-headed or two multiviewcomputers monitors Excellent responsiveness over a LAN or WAN

Secure, encrypted transmissions

One-to-one to many-to-many configurations

Single keyboard/mouse for multiple computers

Operator stations with up to four single view or two multiview monitors

avnetwork.com // June 2021 // SCN

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6/25/21 12:31 PM

NEWS wisconsin—QSR chain Smoothie King chose Samsung displays to anchor its new indoor/outdoor digital signage solutions. A key benefit of the new signage is that franchisee operators are able to make menu changes in real time, allowing them to localize their promotions and upsell high-margin add-ons.

Smoothie King says the drive-thru menu boards by Samsung are an essential component for revenue.

SCN Launches InfoComm Sneak Peek Virtual Event with AVIXA

technologies and give a glimpse of what the industry can expect to experience at the big show.”

“By partaking in InfoComm Sneak Peek, attendees can learn more about major new product releases from top-level manufacturers, arming

A

themselves with information ahead of time to help t the all-new InfoComm Sneak Peek virtual

InfoComm 2021 this October in Orlando,” said

plan out their show floor strategy and make the

event—to be held Thursday, Sept. 23—Sys-

Rochelle Richardson, CEM, senior vice president of

most effective use of their time on site in Orlando,”

tems Contractor News and AVIXA will give the

expositions and events, AVIXA. “The InfoComm

added Megan A. Dutta, content director, Systems

AV industry an inside look at InfoComm 2021, which

Sneak Peek virtual event will pull back the curtain

Contractor News. “In addition, they’ll receive an

will take place Oct. 23–29 in Orlando, FL.

to reveal new and cutting-edge solutions and

exclusive look at InfoComm 2021 content to help

During the single-day virtual event, attendees

them decide which classes they won’t want to miss

will get previews of InfoComm education sessions

at the in-person show.”

on topics like digital signage trends, emerging

InfoComm Sneak Peek is free to attend for

audio solutions, and classrooms of the future. The

qualified integrators, consultants, content creators,

event will also feature sneak peeks from

technology managers, and the like.

manufacturers on new products they’ll be To register or learn more, visit www. infocommsneakpeek.com. For sponsorship opportunities, contact Adam Goldstein at adam.goldstein@futurenet.com.

launching at InfoComm, in addition to virtual networking opportunities.

“The AVIXA team is excited to welcome the AV community back to connecting in person at

worked directly with creative and technical professionals to tune and evolve the Planar CarbonLight LED Displays portfolio to include key features required in current and future VP and XR techniques.

Planar Studios is supported by Planar’s dedicated VP and XR unit, which is backed by the company’s team of experienced pre-sales and post-sales product specialists located around the world. As a result, Planar says it is able to provide a one-stop shop that addresses customers’ VP and XR needs from design to deployment and post-sales.

“We are proud and honored to work with the world’s leading creative and technological

Planar Unveils Virtual Production Initiative

professionals as we set out to perfect the art of VP,” said executive vice president Adam Schmidt.

“Recent developments in VP and XR are already unlocking wonderful capabilities for storytellers, but we’re just scratching the surface. We recognize

Digital display manufacturing company Planar has launched Planar Studios with the goal of

10

to a wider audience.

Planar describes Planar Studios as an initiative

advanced technological development, productive industry partnerships, and a dedicated team of

revolutionizing virtual production (VP) and

that combines the technologies, industry

experts to be key in helping customers overcome

extended reality (XR) by bringing critical LED and

partnerships, and personnel that today’s customers

creative limitations. Planar Studios is our response

motion capture technology to mainstream

require to create realistic on-screen content in the

and will be a driving force in unlocking the future

entertainment, corporate, and education markets.

ever-expanding VP and XR industries. Planar Studios

of VP and XR.”

Planar expects this initiative, which empowers

leverages Planar’s leadership in on-camera broadcast

visual storytellers to engage audiences through

studio installations and products to deliver the

in the VP and XR industries to innovate the

advanced technologies, will help streamline VP

performance and installation flexibility needed in the

company’s on-camera LED displays to meet

and XR solutions and make them more accessible

emerging VP and XR industries. The company has

customer demand as the markets advance.

SCN // July 2021 // avnetwork.com

Planar will continue to work with professionals

GETTY IMAGES

NEWS

of U.S. HR professionals plan to use video tools like

Only 2% of College Seniors Want to Work Remotely Full Time

N

video interviewing and video job descriptions within the hiring process over the next 12 months. The majority of students (80 percent) believe that they best present themselves to potential employers during in-person interviews. HR professionals have an opportunity to bridge this gap by educating the incoming Gen Z workforce about how video benefits the hiring process.

early 60 percent of HR professionals are

Parkinson, chief people officer, iCIMS. “On one hand,

Diversity, Equity, and Inclusion (DEI) are critical

specifically looking to fill entry-level job

the desire for flexibility is paramount for all, but on

considerations for new hires. Among surveyed

positions in the coming months, but hiring

the other hand, this up-and-coming generation

college seniors, 72 percent either strongly expect or

professionals and Gen Z job seekers differ in their per-

wants and needs the experience of social connection

require employers to be committed to DEI in hiring

spectives of what those opportunities should look like.

and establishing themselves within an inclusive

practices, and 58 percent expect to learn about it

learning culture where physical space matters. As

explicitly within interviews.

According to new research by iCIMS published in its sixth annual “Class of” report, the college

businesses consider their next steps, they cannot

graduating class of 2021 has largely rejected the

ignore the fact that how and where they work will

Talent pipelines are underserved. While HR

idea of a virtual working experience. Nearly two-

impact their ability to attract, engage, hire, and

professionals are looking to fill a range of entry-level

thirds of college seniors want to work in an office

advance talent and be successful.”

positions, few consistently nurture a long-term

for their first job post-graduation, and four in five

The research reveals several areas of concern for

pipeline of candidates—only 28 percent do so

believe they best represent themselves in person

HR professionals and college seniors as businesses

proactively. When it takes six and a half weeks on

during job interviews.

continue to adapt their post-pandemic strategies.

average to fill a position, and the turnover rate for

“The class of 2021 is entering the workforce at a

entry-level roles is 57 percent, the lack of a talent

time when the traditional aspects of the workplace

Digital recruitment tools need to support human

development pipeline may cause critical skills gaps

experience are being called into question,” said Jewell

connections. According to iCIMS’ survey, 97 percent

and talent shortages.

avnetwork.com // June 2021 // SCN

11

NEWS

more focused immersive goals.

No matter the market, binocular and mixed reality HMDs will be the headline in terms of growth rate, with nearly 130 percent CAGR for mixed reality glasses compared to 60 percent for augmented reality glasses. Declining prices, strengthened by fresh consumer hardware competition that needs to be

GETTY IMAGES

Augmented Reality Market to Hit $175B by 2026

affordable, along with greater competitive choice and software opportunity, make mixed reality solutions the more desirable offering on average.

Some targeted use cases, especially around industrial verticals and applications, will remain focused on monocular products thanks to well-developed sales and implementation channels, safety and certification needs, and often simpler implementation and use requirements.

“Augmented reality has seen its share of ups and downs, but the combination of enterprise and

A

consumer uptake, along with hardware support ccording to projections from global tech

will be dynamic and welcoming rather than struggling

across smart glasses and mobile devices from heavy

market advisory firm ABI Research, nearly

and immature.”

tech hitters and platform enablers, creates a

28 million augmented and mixed reality

Even though consumer hype dominates headlines,

compelling market picture overall,” Abbruzzese said.

smart glasses will ship in 2026, and the total global

enterprise adoption of augmented reality continues at

“Challenges in price and implementation remain, as

AR/MR market will surpass $175 billion in the same

a respectable pace of 66 percent CAGR through 2026,

do questions around ultimate value for new use cases

year. This growth and demand are spread across

compared to 100 percent or greater CAGR for some

for consumers, but early and ongoing investment in

both enterprise and consumer markets, with gradual

consumer verticals, according to the research. Early

the space is addressing these challenges. This early

but steady enterprise demand meeting with acceler-

value shown in remote assistance, training, and

market maturity keeps the consumer segment

ating consumer activity in the next few years.

knowledge capture skyrocketed alongside COVID,

promising, high value worker enablement maintains

where remote worker enablement became a

enterprise value, and so the outlook for AR is robust.”

“Major tech players across hardware, software,

These findings are from ABI Research’s Augmented

and services look familiar in the consumer space,

requirement rather than a value-add. Not all that

contributing to strong and consistent overall

interest converted to adoption immediately, with

and Mixed Reality Market Data: Devices, Use Cases,

growth,” said Eric Abbruzzese, research director for

some expected hesitancy around novel investment,

Verticals, and Value Chain market data report. This is

ABI Research. Apple, Facebook, Google, Samsung,

but that interest is only strengthening as the

part of the company’s augmented and virtual reality

Huawei, Microsoft, and others are all already

pandemic begins to wane. Enterprise AR platforms

research service, which includes research, data, and

investing significantly in AR. “Those big tech

from the likes of PTC, Teamviewer, RE’FLEKT, and

analyst insights. Market Data spreadsheets are

names—with active investment and product ranging

ScopeAR are both competing and cooperating with

composed of deep data, market share analysis, and

from already available, to announced, to all-but-

increased in-house efforts from companies entering

highly segmented, service-specific forecasts to

announced—are creating a consumer AR market that

the space with broader digitization efforts as well as

provide detailed insight about where opportunities lie.

Crestron Taps Maverick AV Solutions to Distribute UC Portfolio Maverick AV Solutions, a specialist business of Tech

of products for all meeting environments. This

Room ranges, which are enabling rapid

Data, has announced an agreement to distribute

collaboration will enable us to make them more

deployment of collaboration spaces globally.

Crestron Electronics’ range of platform-focused

accessible to our partners. We take a platform-first

As the Crestron Electronics Enterprise UC

unified communication solutions globally. The

approach alongside our integrators, and Crestron’s

portfolio evolves and expands, all future products

partnership is designed to meet an ever-growing

accredited devices will be a great fit for our diverse

will become available to Maverick AV Solutions,

demand in the enterprise and corporate markets

community of partners.”

including the forthcoming Android-based

for collaboration solutions. This is the only global

12

The agreement covers the Crestron Flex

meeting room solutions for Microsoft Teams.

distribution partnership for Crestron. Products will

Enterprise UC products, including Microsoft

be available via Maverick AV Solutions in 16

Teams-certified devices. The range includes video

Solutions to expand our reach to a new market of

“We’re delighted to partner with Maverick AV

European territories, the United States and Canada.

and audio room solutions, audioconferencing,

customers,” said Charlie James, director sales WW

“Crestron is one of the most well-established

personal communication devices, room booking

UC Device Partners at Crestron. “This engagement

brands in the AV market,” said Joel Chimoindes,

panels, IoT sensors, and wireless content sharing

is a step forward in creating additional channels for

vice president, Maverick Europe. “Their product

solutions. Each device can be connected and

enterprises to purchase solutions, and we look

ranges for UC and platform-led communications

monitored via its management platform, XiO

forward to offering our enterprise portfolio of

are second to none and they are quickly emerging

cloud. Crucially, the distribution agreement

select Microsoft Teams-certified devices to a wider

as leader in hybrid workspaces, with an ecosystem

includes the Crestron Mercury Microsoft Teams

audience globally.”

SCN // July 2021 // avnetwork.com

Updates in NDI version 5 make it possible for users to connect to any device, in any location, anywhere in the world.

Inside NDI 5’s ‘Quantum Leap’ with NDI President Michael Namatinia

I

NEWS

doesn’t fall into the regular standard. We’re also open to the rest of the IP audio platforms, so we can bring them in, but we can do all the work within NDI. That’s another huge leap.”

Third, NDI 5 can run on devices with ARM processors. “That means mobile assembly now has become a part of the assembly chain,” Namatinia said. “Suddenly devices that did not have accessibility to NDI now can become an NDI device. It brings the

n June, NDI announced NDI 5, the latest release

NDI 5 apart. The first is the expansion of the

price from thousands or hundreds of dollars down to

of the software standard that aims to work with

technology from local area networks to wide area

dollars on the development side.” Going forward,

any video application, allowing users to con-

networks. “NDI 5 breaks the limits of the local area

Namatinia expects to see a wave of new NDI-capable

nect to any device, in any location, anywhere in

network,” Namatinia said. “That means that

products coming out that enable more comprehensive

the world. We caught up with company president

contribution can be not only within your small

production at a lower price.

Michael Namatinia to learn more about what he calls

organization, but also universities to universities and

a “quantum leap” forward in functionality, as well as

corporations to corporations. It’s not just bringing in

widening some of the hardware that’s available, so

plans for future development.

one guest like we’re doing here on Zoom, but it’s

we’re going into the signage market,” Namatinia

bringing in all the assets from one area to another

said. The plan is for manufacturer partners to

area to be able to combine them.”

eventually release NDI-native displays that can be

According to Namatinia, NDI 5 was in development for two years. “We really wanted to create a release that would change the way NDI is seen

The second chief feature is the incorporation of

What’s next for the standard? “We’re working on

connected with a single network cable.

within the world,” he said. “We are very close to our

audio into the standard. “[Users] now have full

clients. We’re lucky that we have so many end users

control of the audio within the IP, while before they

natively on mobile device browsers. “Just opening a

that we could have a back and forth, and most of these

maybe would have had to have a separate system,”

browser and having NDI there would really simplify

features are what our end users and our SDK users

Namatinia said. “Audio is kind of like this side

the workflow,” Namatinia said. “That will be another

have been waiting for.”

problem in the production that you have to have

game changer in how IP video is seen and used

separate equipment that has its own standard; it

throughout the world.”

This process yielded three chief features that set

Another future development is to make NDI run

UC.YAMAHA.COM

TECHNOLOGY THAT IMPROVES THE OVERALL CONFERENCING EXPERIENCE AUTO TUNING & CONFIGURATION - ROOM FLEXIBILITY - REMOTE MANAGEMENT FULL AUDIO SOLUTION WITH CEILING MIC OR TABELTOP MIC OPTIONS avnetwork.com // June 2021 // SCN

13

NEWS new haven, ct—Yale University’s Westville Music Bowl is the first arena to take advantage of d&b audiotechnik’s recently announced remanufactured certified pre-owned (CPO) program, installing a J-Series loudspeaker system (CPO-J). The complete system contains 28 x CPO J8/J12 (14 per side), 12 x Y8 (outfills, six per side), 8 x Ti10P (front fills), and 8 x SL-GSUB. Amplifiers are 30D installation models for all loudspeaker systems except the subwoofers, which are on D80 amplifiers. A dedicated computer running d&b R1 Control software handles audio distribution.

Solotech Acquires Waveform

S

engagement, and sponsorships. Our goal remains to be recognized as the audiovisual partner for top content creators, including film, television, advertising, and games.”

“This is a great fit for our two organizations since we already collaborate on several major virtual productions. It will allow Waveform to reach even more fans from the gaming world,” added Tamir Kastiel, president of Waveform. “We’ve developed a

olotech, No. 9 on the 2020 SCN Top 50, has

unique set of esports event services and earned

acquired Canadian esports entertainment company Waveform Entertainment, al-

credibility in the gaming industry as a result. We is blooming more than ever. This acquisition enables

pride ourselves on our strong reputation and proven

lowing it to increase focus on esports and digital

us to roll out numerous live events, esports, and

experience in esports and broadcasting on both local

services. In addition to gaining Waveform’s expe-

virtual production broadcasts—including augmented

and international stages. We will continue to grow

rience in esports solutions, Solotech gets access

and virtual reality,” said Martin Tremblay, president

into a company with a solid global impact and

to Waveform’s proprietary event platform and

and CEO of Groupe Solotech. “I see this acquisition as

presence within the next few years by leveraging

production software.

a perfect fit with our new Media and Entertainment

Solotech’s presence and resources in the USA and

Technologies Division and our diversification

UK. We are embarking on a highly rewarding

strategy, namely with online tournaments, fan

experience with Solotech.”

“Customer demand for cutting-edge digital services continues to grow, and the gaming industry

Adaptive speaker wall & ceiling mounts.

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SCN // July 2021 // avnetwork.com

NEWS

Enterprise Connect Unveils 2021 Plans

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The conference program will offer more than 40 sessions spanning eight tracks that encompass critical industry topics including:

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NEWS

SnapAV Invests in Quality & Innovation Lab

S

napAV is investing $2.3 million in its Char-

device longevity and optimal operating temperatures

automation center accelerates time to market with

lotte, NC, Quality & Innovation Lab, signifi-

to cross-platform compatibility and drivers for

automated scripts that perform a series of tests much

cantly expanding its product development

third-party product integration.”

faster and with more precision than a human. With

and testing capabilities with new equipment, more

The Charlotte Quality & Innovation Lab now

space, and a larger workforce. The new equipment

occupies two and half times its original footprint—

performing use case testing, resolving bugs, and

allows for faster, more precise testing for wireless

having grown from 3,000 square feet to 7,500 square

ensuring all issues are addressed—begins.

communications and power protection products,

feet—while full-time staff has increased from 12 to

while several entirely new lab areas help the experts

20 employees. With major investments in testing

fairly open floor plan, the new isolated sound test

examine reliability and compatibility among dis-

equipment for power and networking gear such as

room is an enclosed space outfitted with sound

plays, AV equipment, IoT devices, and more.

Wattbox, Araknis, and Pakedge products, the

insulation in the walls, ceiling, and doors to create

professionals running the lab can now work faster,

ideal conditions for testing amplifier and speaker

finished,” said SnapAV director of engineering Harry

smarter, and more efficiently to analyze more

products. And for the first time, SnapAV product

Dhaliwal. “SnapAV is uniquely positioned at the

attributes and perfect more products, according to

testers can perform in-house evaluation of outdoor

center of manufacturing, retailing and distribution,

the company.

products in the outdoor patio, which is prewired to

“Our mission to improve product quality is never

and our continued investment in Quality & Innovation

The expansion added several new areas in which to

those tests complete, the hands-on work—

While most of the lab areas are located across a

test outdoor surveillance products, displays,

Labs strengthens our ability to deliver innovative

test specific products and applications. In the new

speakers, and networking equipment. Additionally,

solutions and quickly address partners’ needs. This

Internet of Things (IoT) area, wall-mounted and

the existing media distribution area has been

latest investment provides the lab’s seasoned test

rack-mounted devices are integrated with SnapAV

expanded with more wall space to enable testing

engineers and experienced installation professionals

products, allowing engineers to test real-world

with a broader selection of display models and at a

with sophisticated tools to test everything from

interoperability and performance. The new

larger scale.

PSNI Debuts Global Services Certification

through the door and provides integrators an opportunity to delight their customers and give

PSNI Global Alliance is ramping up its worldwide

PSNI’s Certified Solution Providers. Service

mission for AV services excellence with the

Certification is intended for roles and

introduction of the Global Services Certification.

positions within an organization that

PSNI developed this new certification in response

have responsibility for managing,

to a recent worldwide survey of its Certified

offering, or delivering post-sales

and represent themselves, source

Solution Providers (CSPs) suggesting a need for

support services.

CSPs, and PSNI to the very highest

streamlined, standardized, and common support

“We want our CSPs, partners,

mechanisms on a global scale, and following the

and end users to know that they

success of its Global Deployment Certification,

are receiving the highest standard of

which was announced in 2019.

service, wherever they are in the

This Global Services Certification establishes a

16

any business—it keeps customers coming

world,” said Chris Miller, executive director

them an incredible and consistent experience.”

Service Certified CSPs will follow common methods of communication, provide timely responses to request for support,

standards.

With a comprehensive Service Handbook that details the basics of excellent AV service and guidelines for service collaboration, PSNI seeks to build

baseline of excellent AV support and key

of PSNI. “This certification is the natural evolution

trust and confidence in the network for end users

principles for service collaboration between

of our growing network. Services is the future for

around the globe.

SCN // July 2021 // avnetwork.com

ASSOCIATIONS NEWS

Growth Accelerates Again

A

underestimated demand for certain products such as cars (and therefore microchips) or for lumber. Add in the rapid growth seen in recent months and you have this month continued to show a mix of conditions.

a situation where supplies of many key products are

For example, some live events providers were

below ideal levels. AVIXA analysts are planning a deep

optimistic about in-person events approaching full

dive into how this issue is impacting AV, but one

capacity, while others found themselves continuing

finding we can highlight now is that most AV buyers

to operate solely on virtual events. The positive spin

report prices 5 to 10 percent higher now than before

here is that continued limitations in consumer

the pandemic.

V sales growth accelerated to new pandem-

activity due to the pandemic mean that there are still

ic-era highs in AVIXA’s latest Pro AV Business

a few brakes on growth that will release in the

major acceleration for the second month in a row,

Index. In May, the AV sales index (AVI-S)

coming months.

leading the index to top 60 (60.4 specifically) for the

reached 63.7. This is up 4.5 points from the already

“Between good news on COVID-19, our research

In May, the AV employment index (AVI-E) saw a

first time since 2019. While the AVI-E has been

strong 59.2 mark observed in April. In fact, it’s the

to create our new Industry Outlook and Trends

above the no-net-growth level of 50 for nine

highest level since August 2019. Improvements in

Analysis, and latest sales numbers, we believe we’re

months since the onset of the pandemic, May’s

the pandemic situation are the primary driving force

headed for record highs in the AVI-S,” said Peter

figure marks just the second month since the

behind the AV spending surge, with greater inter-

Hansen, economic analyst, AVIXA. “Timing-wise, a

pandemic began that AV payrolls have expanded

national proliferation of vaccines combining with

score of 70 seems reasonable by the fall, but there are

substantially. This is a heartening result for the AV

major declines in global case counts to add signifi-

good arguments as to why it could be later. It’s no

community since it means that 1) businesses are

cant fuel to the economic engine.

guarantee, but as the world returns to normal activity,

doing well enough to start significant hiring binges,

the ceiling for pro AV spending rises.”

and 2) AV professionals who have been unemployed

This story is not simply about the virus, but about how the virus affects business and consumer

Supply chain issues have been a growing area of

or underemployed are facing better career

sentiment. The good news about the pandemic

challenge in the economy in general and the AV world

prospects. The strong AV growth was matched in the

creates rising confidence, which fuels investments in

in particular. There are two main causes for current

wider economy, with the U.S. employment numbers

construction, renovation, and tech upgrades. While

supply chain issues: unpredictability and growth.

showing 559,000 jobs added and unemployment

positive overall, comments from survey respondents

Unpredictability has factored in as companies have

dipping from 6.1 percent to 5.8 percent.

Enhancing classroom instruction with innovative wireless BYOD

AT-WAVE-101

For more information: atlona.com/wave

avnetwork.com // June 2021 // SCN

17

FREE INFOCOMM 2021 PASS

NEWS ASSOCIATIONS

InfoComm 2021 Registration Opens

R

InfoComm is giving SCN readers a free Exhibit Hall pass to the show! Use VIP Code “FUTURE” to redeem your free pass.

egistration is open for InfoComm 2021,

Wednesday through Friday on the trade show floor in

Reception, Women’s Council

which will take place in Orlando, FL, Oct.

Booth 1961. These free sessions will feature product

Breakfast, Live Events Forum and Reception, and the

23–29.

announcements and demonstrations, New Technology

Diversity Council Networking event, as well as the

Lightning Rounds highlighting the most exciting new

Independent Technical Services, Systems Integrators,

“We’re extremely excited to gather

the pro AV industry together for

products at InfoComm 2021, a state-of-the-industry

InfoComm 2021. There isn’t anything

presentation from AVIXA’s market intelligence team,

quite like the in-person experience of

and Consultants Councils Reception.

and more.

learning about new technology, making

InfoComm 2021 will offer opportunities

new business connections, and meeting

for networking at events including the

up with longtime industry peers,” said

To learn more, visit www.infocommshow.org.

Tech Managers Forum, Young AV

David Labuskes, CTS, CEO of AVIXA. “Like countless other industries, pro AV has been affected in a multitude of ways by the pandemic—some negative, like the pause of live events, others positive, such as the dramatic adoption of video communications. At the show, we’ll explore the trends that emerged and predict which will be long-lasting.”

InfoComm 2021 will spotlight the largest, fastest-growing, and most critical solutions and technologies in the world of AV. Throughout the show floor at exhibitor booths and in education sessions, attendees can explore conferencing and collaboration, content production and streaming, and digital signage, learning, live events, audio, and much more.

InfoComm attendees can stop by the Technology Innovation Stage for bite-sized insights into the latest technology advancements and applications on

AVIXA Names Frank Padikkala Diversity Council Chair AVIXA’s Leadership Search Committee has appointed Frank Padikkala, CTS-D, chairperson of the AVIXA

“The advancement of diversity within our AV community is so much more than training sessions and webinars,” said Padikkala.

Diversity Council. Padikkala, Kairos solution

“My biggest goal is to bring the community together for personal

architect at Panasonic, takes over the role from

learning journeys through the creation of safe spaces where we

Charmaine Torruella.

Padikkala is an AV/IT engineer and tech enthusiast who places innovation and inclusion at

can each learn from one another, learn about ourselves, and learn about the value and power of our own diversity. Everyone’s diversity journey is different, and inclusion is achieved through

the heart of his design philosophy. As an AV and IT

the shared and mutual acceptance of your identity and brand.

expert, he hopes to bridge the knowledge gap

The hope, with the focus on outreach efforts both locally and

between the two industries, which have already begun

internationally, is that it will help to broaden our perspective and

to overlap in a wide array of market segments. A strong

bring positive change within the global AV community.”

advocate of training and certification, Padikkala holds a master’s degree in cybersecurity and more than 10 AV and IT certifications.

“The growth of the AVIXA Diversity Council in the last three years under Charmaine Torruella’s leadership has been meteoric, and we will continue to honor her legacy,” said

The AVIXA Diversity Council’s mission is to encourage inclusion and promote human, cultural, and systemic diversity in all forms within the commercial audiovisual industry through professional networking, educational opportunities, leadership development, and community awareness.

Sarah Joyce, chief global officer of AVIXA. “Frank’s focus on outreach and the addition of both local and regional events will raise the sense of community and belonging that we champion at AVIXA.”

18

SCN // July 2021 // avnetwork.com

To learn more about the council and to join, visit www.avixa.org/diversitycouncil.

PEOPLE EXECUTIVE Q&A

Performance Projection Epson’s Mark Roslon Discusses the Power of Projection in Post-Pandemic Times

By Megan A. Dutta

: What is your position, and what does it entail?

Mark Roslon Position: Director of Product Management, Commercial Displays Company: Epson America Overtime: In his spare time, Roslon enjoys beach volleyball, mountain biking, and track days.

capabilities that laser projection offers is one of my

Series, which focuses on K-12, higher education, and

greatest challenges. We continue to work closely with

corporate/experiential markets. The goal is to benefit

our partners to communicate these capabilities and

our end users and channel partners by bringing

demonstrate the flexibility of projection technology

subject matter experts to the table to share

and its ability to free end users from constraints

perspectives on the latest trends and challenges and

What are your responsibilities?

imposed by their display of choice being a two-

the technical approaches that they are taking to

MARK ROSLON: My team manages the commercial

dimensional rectangle on the wall.

address these.

projector and augmented reality display lines of business at Epson. My day-to-day responsibilities

We are also continuing to promote the benefits of : Where do you see the projection market

large Epson projection displays in hybrid classroom

include lifecycle management, roadmap definition,

heading?

and lecture hall settings through our Laser Focused

and go-to-market strategy, along with the launches

MR: As we continue to adopt new hybrid working,

Learning campaign, as well as highlighting the

and marketing of Epson products.

collaboration, and learning models post-pandemic,

capabilities of our high-brightness portfolio through

projection will play a key role in supporting these

the Project Confidence campaign.

: How long have you been in this position?

interactions with large, flexible displays that enable

MR: I took responsibility for this business line about a

users to view content and remote participants more

year ago but have been with Epson for over 10 years.

clearly and effectively.

Additionally, we expect projection to play a key

: How has your background prepared you for

: How can systems contractors better position themselves to profit from products and/or services you have to offer?

role in accelerating the transformation of retail and

MR: We encourage channel partners to join our

your role?

hospitality as the industry shifts toward more

ImageWay partner program, which confers multiple

MR: I’m an engineer by training but moved to

immersive and interactive experiences that draw

benefits such as enhanced margins, marketing,

business/marketing later on. I joined Epson after a

consumers back through business doors.

technical support, and more. By joining the

four-year stint in management consulting.

My background equipped me with several key

program and working with us actively to promote : Are there new initiatives we are likely to see

and deliver Epson’s best-in-class solutions to their

skills necessary to be successful in product

from Epson?

customers, they will get the benefits of partnering

management. First, I learned to solve complex

MR: We are placing strong focus on thought and

with a broadly recognized leader and innovator in

problems by framing my approach and breaking

category leadership with our new Epson Speaker

the industry.

things down into smaller/more digestible chunks.

Second, I have learned the art of influencing others across the organization to support company efforts.

Finally, I am able to craft a clear and compelling vision or story for the business and communicate it effectively to internal stakeholders, channel partners, and customers. : What are your short- and long-term goals?

MR: In the short term, we are focused on capitalizing on the strong recovery we are seeing in the pro AV market, particularly in education.

Our long-term goal is to leverage the incredible performance and flexibility of our laser projection displays to create highly engaging and transformative experiences across multiple sectors, including education, corporate, retail, hospitality, and rental and staging. : What is the greatest challenge you face?

MR: Working with our channel partners to increase end user awareness and adoption of the range of

20

SCN // July 2021 // avnetwork.com

Part of Epson’s Laser Focused Learning campaign, the BrightLink 735Fi laser projector meets the needs of today’s hybrid learning environments. It’s compatible with most videoconferencing platforms, delivering big, bright displays to engage students whether they are learning remotely or are socially distanced in the classroom. BrightLink 735Fi offers ultra-wide 110-inch, 16:6 images and features built-in wireless, automatic image alignment, and pen calibration for easier installation.

With support for split-screen and side-by-side viewing from multiple sources, educators can present multiple streams and whiteboard displays for enhanced content sharing.

JUST ADD POWER

PEOPLE TECH TALES

Other considerations for those new to the HoW market include communication. There is a unique vernacular and jargon used in worship settings, and integrators can eliminate misunderstandings—and better identify their customers’ needs—by learning it. They also need to be aware of issues that can arise from working in a financially limited staffing structure, where there aren’t enough staff members to handle all the work and many are volunteers. This arrangement can lead to a lack of communication between work areas, reactive problem-solving instead of proactive, and facility coordination missteps. All of these potential challenges can negatively impact an To ensure a high-quality AV system in houses of worship, integrators should rely on products that deliver performance suitable to the application.

installation if the project plan hasn’t taken them into account.

How to HoW

Getting Started in House-of-Worship Integration

Finally, project timelines can also present a challenge, as a reactive approach to problems can mean last-minute attempts to solve them. For example, when a religious holiday is coming up, it’s not unusual for HoW leadership to overextend their worship teams by trying to get their new AV system up and running in time for the big day. Integrators should be proactive and advise their customers

By Ed Qualls

offer a good warranty, but they should integrate

about reasonable timelines for installation,

seamlessly with newer products for long-term

training, and practice.

expandability.

W

Of course, with all funding for HoWs coming

While HoW installations have some similarities with those in other market segments, they also come

hile many houses of worship (HoW)

from donors, budgets will be a concern in any

with their own challenges. For the uninitiated

have invested in AV technology to

worship installation. Making the most of a limited

integrator, keeping the best practices discussed here

enhance conventional worship ex-

budget means selecting products that deliver true

in mind will limit project hiccups and help them

periences, they have been less likely to do so for

value. Integrators must help HoW leaders

deliver the perfect solution for their HoW customers.

more traditional worship styles. That assumption

understand that a low price tag shouldn’t be the

Ed Qualls is CEO and founder of Just Add Power.

is changing as the COVID pandemic accelerated

determining factor in a purchase. A good selection

A pioneer in video over IP, he is dedicated to doing

the adoption of remote services across the entire

will balance price, features, and quality to provide a

AV a little bit differently. Just Add Power’s says

market. While this presents an opportunity for

better overall experience for worship leaders, the

its design philosophy eliminates planned

integrators, there is a learning curve for those

technical team, and the community. In addition,

obsolescence by offering new devices that are

unaccustomed to working in this unique space.

they should keep ease of use in mind, as the system

compatible with legacy systems, promoting

will often be operated by a revolving door of

ease of use, and offering customer training

nontechnical volunteers.

and support.

For one, when designing a HoW system, integrators can expect extensive community feedback on the system’s quality. To ensure a highquality solution, they should rely on products that deliver performance suitable to the application, from a reliable manufacturer with strong technical support. Similarly, there will be an expectation for long-lasting components.

Products used should not only

22

SCN // July 2021 // avnetwork.com

“With all funding for HoWs coming from donors, budgets will be a concern in any worship installation. Making the most of a limited budget means selecting products that deliver true value.”

PEOPLE NEWSMAKERS

Bradley Cronenwett

ACT LIGHTING has hired

ADVANCED SYSTEMS GROUP has

by delivering brand building and social media

BRADLEY CRONENWETT as

hired BRIAN LUNDIN as senior

campaigns that exceeded client expectations.

regional outside sales for the

technical project manager.

Southeast. An Ohio native,

Focused on large integrations, he

KENJI YAMABE has been named

Cronenwett brings to this post

is responsible for managing

general manager of AUDIO-

more than a decade of production

multiple teams building out a

TECHNICA CANADA. Yamabe has

production facility that features

more than 15 years’ experience

experience in lighting and design

Brian Lundin

with touring shows such as Cirque du Soleil and theme

recording and podcast studios, as well as live event

park design at Universal Creative.

and post-production spaces. Prior to joining ASG, he

KYLIE PFILE has joined AVOCOR

on a global scale, including eight

worked for integration firms including Diversified,

Kenji Yamabe

CCS Presentation Systems, and Electrosonic.

positions at Audio-Technica. He has a track record of

as central regional sales manager.

Kylie Pfile

within businesses that operate

building strong working relationships between A-T’s

In this role, she will be responsible

CHARLIE HUGHES has joined

Japanese headquarters and its subsidiaries, evidenced

for growing relationships with

BIAMP as principal engineer

by his work as business development liaison manager

new and prospect partner

within the company’s

at Audio-Technica Europe.

accounts within the AV, IT, and UC

electroacoustics division. He

space. Pfile will also work closely

leads Biamp’s acoustic design

CHYRON has hired NIGEL

across a wide range of

DAVIES as its venues account

professional applications,

manager responsible for building

with Avocor’s channel partners to support the entire sales process.

Charlie Hughes

SEAN MARTIN has joined the

amplifying Biamp’s focus on producing high-quality

and extending relationships with

loudspeakers with premium performance.

college and professional sports

AUDIO ENGINEERING SOCIETY

Sean Martin

spent working across various

venues across North America.

(AES) as AES international sales

D&H DISTRIBUTING has hired

Nigel Davies

manager. Martin is responsible

BUBBA GAEDDERT as esports

awareness and adoption of the Chyron Prime Click

for event sales, sustaining

ambassador to help spearhead its

Effects solution for stadium and in-venue production

memberships, AES’s Audio

new components and gaming

and fan engagement, as well as the broader Prime Live

Product Education Institute (APEI)

business unit. In this role, he will

Platform.

sponsorships, e-library subscriptions, and working with AES standards sustainers.

Davies will focus on increasing

deliver market insights and Bubba Gaeddert

support to help the company’s

COBALT

specialists meet the specific and evolving esports

DIGITAL has

SHURE has appointed DUNCAN

needs of the K-12 and higher ed sectors. Gaeddert is

promoted four

BELL, founder of Wideband

also the executive director of the Varsity Esports

executives.

Consulting, as a consultant on

Foundation.

CHRIS SHAW

spectrum and advocacy affairs.

has moved into

Bell is a founding member of the

AUDIO VISUAL DESIGN GROUP

British Entertainment Industry

(AVDG) has appointed EDWARD

chief

Radio Group (BEIRG) and a senior

Chris Shaw

Suzana Brady

the position of

“TY” OLSEN to the position of

operations

member and political team leader of the #WeMake-

director of national services,

officer from

Events live events sector advocacy campaign. Together,

where he will provide leadership

executive vice

Bell and Shure will work to secure and protect spectrum

and strategic planning for

president of

Duncan Bell

for the wireless microphone user community.

Edward “Ty” Olsen

AVDG’s service teams across North America.

TIM HENNEN has joined DIGITAL

Tim Hennen

Monte Variakojis

CASTER COMMUNICATIONS has

the Americas, has been named senior vice president

he is tasked with helping

promoted ALEXANDRA GIL and

of worldwide sales and marketing. NICK MAAG has

integrators scale quickly and take

PETER GIRARD to directors of

been appointed vice president of manufacturing, a

on new, bigger, and more

account services. Throughout her

promotion from his former position as director of

profitable projects through skilled

five-year tenure at public

manufacturing. MONTE VARIAKOJIS, a software

relations, marketing, and social

engineer and architect for nearly three decades, is

media agency Caster, Gil has

now vice president of software, elevated from

managed and developed

engineering manager, software products.

installation, and professional and Alexandra Gil

RICHARD MCKERNAN has joined

programs for a range of B2B and

ALT SYSTEMS as senior account

B2C clients including public

DPA MICROPHONES has

executive. McKernan brings

companies, startups, alliances,

appointed SØREN HØGSBERG as

decades of experience as a

and events. Girard is an eight-

executive vice president of sales

professional recording and mixing

year Caster veteran who started

and marketing. Høgsberg will call

his public relations career at the

on his global experiences to lead

engineer on projects with artists

Peter Girard

such as U2, Prince, and Stevie Ray Vaughan. Prior to

agency. Managing a number of the agency’s large

joining the company, he held senior technical sales and

consumer technology clients and growing the account

Søren Høgsberg

service leadership positions at Avid and Euphonix.

services team, he has contributed to Caster’s growth

marketing initiatives.

24

marketing.

SUZANA BRADY, formerly vice president of sales in

LABOR SOLUTIONS as CEO, where

logistical services.

Richard McKernan

sales and Nick Maag

SCN // July 2021 // avnetwork.com

DPA in strengthening the coordination of its sales and

The Upsell

GETTY IMAGES

BUSINESS UPSELLING When upselling is done right, AV integration firms not only benefit from increased revenue, they also earn the status of being their clients’ trusted partner.

Strategies for Generating Increased Revenue from Your Existing Client Base

By Carolyn Heinze

E

xperts argue that upselling to existing customers is a great (and relatively easy) way to grow business. And when it’s done right, AV

integration firms not only benefit from increased revenue, they also earn the status of being their clients’ trusted partner.

The process of upselling has its risks, however. Jay B. Myers, speaker and author of several books including Rounding Third and Heading for Home: The Emotional Journey of Selling My Business and the Lessons Learned Along the Way, argues that if a salesperson is perceived to be squeezing the client for more money

and other departments. “Certain business

have the ability to survey their 210 business units, so

by pushing them to invest in a more expensive system

departments and units have their own budget that no

I offered to do the survey for them.” This got her

that they don’t believe they require, the entire project

one else can touch, and they decide how their

“viral” within the larger enterprise, she said.

is at risk. “While [upselling] is a Sales 101 strategy,

technology should look—and they need different

“That’s the first step in upselling: become viral in

you’ve got to be careful with it because it can be

types of technology, 9 times out of 10,” she said.

terms of your communication, and get permission to

misinterpreted,” he said.

Myers, who sold his AV design and integration firm Interactive Solutions Inc. (ISI) to AVI-SPL in 2018,

Torruella cited one organization she worked with that had 210 different business units. “When they came to me for streaming solutions, they didn’t

prefers a consultative sales approach. He argues that this can lead to upselling opportunities because it focuses on not only the client’s present-day needs, but what they will require in the future. “You certainly don’t want to limit a customer because you want to keep your numbers at a certain level on the proposal, but you don’t want to make the decision for the customer by trying to upsell without talking to them.

You’ve got to have an open dialogue and listen to what their needs are,” he said. If the client is growing quickly, it’s likely there will be upselling opportunities linked to infrastructure so that they can scale up easily when the time comes to expand existing systems.

Charmaine Torruella, GMS account manager at Verrex, said that existing enterprise-level clients are prime candidates for upselling simply because of their size. While an integrator may be working on a project with one relatively small group in the organization, that company may have multiple subsidiaries and business units that are also looking for AV solutions.

She calls this “becoming viral” within that client’s organization: while you may be working with the technology team on a specific project, there may also be opportunities generated by the marketing team

26

SCN // July 2021 // avnetwork.com

LEFT TO RIGHT: Jay B. Myers Julian Phillips Brock McGinnis Charmaine Torruella

go into the environment and learn more about the different business units.”

One error salespeople make is trying to solve

UPSELLING BUSINESS

problems that the client doesn’t have or doesn’t view

you’re] able to get the customer to buy in to services

as important, noted Brock McGinnis, CTS, principal of

and solutions that we’ll sell them that might be small

Avitaas Consulting and Advisory and vice president of

initially—and so there isn’t really an immediate

sales and operations at Nationwide Audio Visual. He

upsell/cross-sell—and have a strategy about growing

also observed that AV firms sometimes promise too

those revenues through utilization and

much. “[An increasingly common error] is trying to

optimization,” he said. A three-year AV-as-a-Service

extend reach within a customer organization by

contract that brings in $10,000 a month is actually

Continued distancing requirements in the

[falling into] the ‘Oh, I’m pretty sure we can do that,

worth $360,000 … and then comes the upsell. “My

physical workspace will require systems

too’ trap by offering systems and solutions the

real opportunity is to grow that $360,000 to $3 million

integrators to take a different approach to the

integrator has little or no experience in,” he said. He

by sharing the value of what that software is doing for

deployment of AV, UC, and collaboration

cited examples of AV integrators offering things like

the organization and expanding it in the enterprise,

technologies, according to Brock McGinnis, CTS.

electric blinds, window film, lighting, Wi-Fi

and [proposing] some cross-sells and other features

He noted that huddle rooms, for example, are

enhancement, networking, access control, or security

that expand the utilization and value.”

being replaced by flexible open spaces,

cameras—areas that are usually handled by

This model requires AV companies to invest

Opportunities Now and in the Near Future

necessitating wireless, mobile, and combined

specialists. “Personally, I think these are high-risk

the time in qualifying the client up front. Are they a

solutions. “Clients are looking for direction and

endeavors unless the integrator is acquiring

growing organization? “Because I don’t want to just

solutions they can implement quickly, easily, and

businesses or personnel who already have the

hop around doing $10,000 deals for everyone—yes,

cost-effectively using as many existing AV assets

experience and expertise.”

we might want to do $10,000 [at first], but it has to

as possible,” he said. “We, as integrators, need to

have the potential to be $300,000 a month,”

be just as flexible in how we approach the

opportunities related to an AV integrator’s core

Phillips said. “We, as integrators, need to

challenge.”

competencies. He said that the hybrid work model is

adopt that model because that’s the consumption

providing many inroads for AV firms to engage with

model that most organizations are going to want

hybrid work model has emphasized the

their current client base. “Fortunately there are huge

to move to.”

importance of providing both on-site and remote

For McGinnis, it’s much wiser to take advantage of

opportunities right now in reconfiguring and

Like Myers, Phillips, and Torruella, McGinnis

AVI-SPL’s Julian Phillips noted that the

participants the same high-quality experience—

reallocating existing AV assets for use in different places

believes that the best approach to uncovering upselling

what he refers to as “meeting equity.” “If we are

and different ways as offices and meeting facilities are

opportunities is by making the effort to get to know the

going to accept that the world is hybrid and that

reconfigured for hybrid work,” he said. “The hardware

customer’s business. “Smart upselling is a process of

people need to meet and collaborate, we need

revenue isn’t as significant as selling all-new systems,

looking for and discovering problems that need

great equity of experience, which ensures that

but the profitability of properly managed services

solutions,” he said. “That means becoming an expert on

everyone can be seen, everyone can be heard,

revenue will more than make up for it.”

your client and getting to know their operations,

everyone has access to the whiteboard, and

workflows, challenges, and opportunities. It also means

everyone can share their documents,” he said.

workplace solutions at AVI-SPL, argues that it’s time

getting to know multiple people—or stakeholders—

“We have to design the collaboration experience

for the AV industry to move away from a transactional

within the organization, not just the ‘client.’”

to deliver that wherever you are.”

business model, where sales opportunities—

Carolyn Heinze is a freelance writer/editor.

Julian Phillips, senior vice president, global

upselling included—are linked to individual projects.

“The real opportunity is to build a relationship [so

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www.covid.com avnetwork.com // July 2021 // SCN

27

SETH JOEL/GETTY IMAGES

BUSINESS FREELANCE AV While some have always preferred freelancing, the pandemic has caused both employees and employers to look at the hiring market differently, exploring the benefits and challenges of using freelance workers.

The AV Gig Economy

By Jennifer Guhl

A

On the flip side, the pandemic has also increased

The Legalities of Freelancing

interest by individuals in taking on freelance work.

It is important that both parties understand the legal

With many losing their jobs because of the

implications of freelance work before moving

s the world emerges from the COVID-19

pandemic, people saw freelance work as a great

forward. “The short and overly simplified answer is

pandemic, a growing number of AV compa-

opportunity to get their foot in the door at the right

that an employee of a company is deemed an agent of

nies, nervous about bringing on full-time

company. While some have always preferred

the employer, and therefore the employer is

employees before the market has stabilized, are

freelancing, the pandemic has caused both

vicariously liable for the actions of their employees so

choosing to err on the side of caution and are instead

employees and employers to look at the hiring

long as the behavior took place in the scope of their

looking for short-term freelance help.

market differently, exploring the benefits and

normal duties,” said Srago. “With regard to

challenges of hiring freelance workers.

freelancers, though, that answer could be a lot more

Seeing increased interest compared to 2019, staffing firms have been discussing the use of

For companies used to working with permanent

complicated and may be contingent on the state

freelance or temp-to-perm employees with their

full-time employees, understanding the scope of

court’s application of employment law. Each state

clients, which gives the employer the flexibility of

work, the schedule, and expectations around

determines the legal test for when a freelancer is

increasing or decreasing their non-permanent

freelance working arrangements is important. “In the

considered an employee.”

workforce based on company needs. These work-as-

same way an integrator and client negotiate and

needed employees do not require the same

define the scope of work, the same care should be paid

to freelancers is the amount of control the employer

commitment and expense as full-time workers.

when working with a freelancer,” said technology

has over the work being done, including if they are

“2020 caused every company to rethink their

A key factor that is often overlooked with regard

consultant Josh Srago, JD. “In theory, a freelancer

supervising or dictating the work to the freelancer.

strategy,” said John Day, founder of AV Hero, an

could deem anything outside the scope of work a

“If the freelancer could be considered an employee

on-demand hiring company that launched during the

change order or just decline to do it.” He advised that

under the test, then the employer would carry the

pandemic. “I believe companies will begin

contracts should be reviewed and adapted for each

same liability they would if the freelancer were a

outsourcing installation labor to solve issues with

freelancer and terms clearly defined, including where

full-time employee. If not, or if the work performed

over/understaffing, technicians demanding a higher

the work will take place, detailed responsibilities,

was outside the regular course of business or scope of

hourly wage, and customers demanding faster

required response time, direct supervision plan, and

work, then it’s possible the individual could be held

response times.”

billing procedures.

liable,” he added.

28

SCN // July 2021 // avnetwork.com

FREELANCE AV BUSINESS

Intellectual property rights

becoming more robust, it is

also need to be clearly defined

important that individuals think

within freelancer contracts. “If

about how they can stand out

the rights between the parties

from the crowd and get noticed.

were not laid out in the contract,

One of the most important and

then there could be a legal dispute

easiest things to do is market

as to whether or not the work falls

your availability for freelance

into ‘work-for-hire.’ If it

work, including highlighting it

qualifies, then the employer could

on your resume and, more

end up retaining the copyright. If

importantly, on your LinkedIn

not, then the freelancer could,”

profile. This not only informs

said Srago.

people within your own network

Freelancers are free to

of your freelance availability, but

negotiate terms and shouldn’t

it makes it easier for staffing

feel pressure to accept the terms

firms to identify you as a

as presented, even if that means

potential candidate. Ensuring

there is a possibility of losing

your LinkedIn page reflects your

some work opportunities because of an employer’s unwillingness

latest experience and skills is Mark Winner

important, but then continue to

Josh Srago

to negotiate.

Srago added, “If there’s a

use the channel, and other described the company as being a more immediate

resources online and in person,

nondisclosure agreement or a noncompete clause in

solution for those looking for AV support. Through its

to network. As Winner said, “Being a freelancer is

the agreement, that can have future detrimental

automated online platform, AV Hero connects

like running your own business, so you need to treat

effects on your ability to share your work or perform

providers directly with experts who can make a

it like a business.”

future work if the clause was written in a way that

difference right away. AV Hero caters to integrators,

favors the employer.” He recommends that both

manufacturers, and small- to medium-sized

available, taking on too much work is a trap that

parties work with their respective legal counsels to

businesses and residences.

many freelancers fall into. It is important that you

ensure they are not taking on any unexpected risks

Day believes that technicians want to feel that

With more freelance opportunities becoming

understand your workload limitations and only

with the contract, and freelancers shouldn’t be

their daily work is having a meaningful impact. “The

accept new opportunities that balance out with your

afraid to read over the contract many, many times. A

AV Hero platform allows technicians to respond to

current commitments. “Companies will notice if

rushed contract is probably not one that benefits

customers in their moment of need and save the day.

freelancers are missing their deadlines for other

either party.

This sense of significance, I believe, will drive

opportunities,” said Winner. This could indeed get

increasing numbers of AV technicians into the

you noticed by staffing firms and employers, but for

freelance/gig economy.”

all the wrong reasons.

The State of Freelancing in the Pro AV Industry

With opportunities

When looking at increased interest in using freelancer

growing for freelancers

workers within the AV sector, staffing firm TierPM

and the field of applicants

has found that larger companies tend to understand the benefits better than smaller businesses, and integrators tend to lean on direct hiring

TIME TO UPGRADE

methods for their employment needs.

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“The more we and the AV industry overall are able to show the benefits and

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cost savings of using freelance staffing, the more that trend will change,” said

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TierPM managing partner Mark Winner. As we continue to emerge from the pandemic’s economic impact and as companies gain a greater understanding of the benefits of project-based work, Winner sees AV freelancing becoming increasingly common. “Once the project is complete and there is no other work, they can release the resource easily and save money until they need that resource again.”

The pandemic caused many to capitalize on the need for on-demand work, including AV service

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AV CHICAGO

BUSINESS SNAPSHOTS Lighting plays a key role at Chop Shop. AV Chicago installed a variety of high-quality lighting products to ensure presenters always look their best.

12- by 6-foot side stage, a 14-foot brick wall, and a 20-foot curved black drape functional presentation space, a single event can accommodate everything from interviews to performances and emcee monologues … all without a set change.

Production Equipment The Studio at Chop Shop has four Panasonic AKHC3800 HD studio cameras and two Vinten Osprey Elite camera pedestals with 24-foot teleprompters.

Other production gear includes a motorized 15-foot jib with teleprompter, and a handheld or tripodbased camera with wide lens.

As with any production environment, lighting plays a key role at Studio at Chop Shop. “We can rehearse talent, build gorgeous sets and use dynamic camera shots, but if it’s not well lit, it’s meaningless,” said Andrew Brode, co-owner and president of AV Chicago.

No studio would be complete without a killer audio

Chopping It Up AV Chicago and Chop Shop Create the Ultimate Streaming Studio

system, and Studio at Chop Shop does not lack. The professionally outfitted audio booth is centered on a Yamaha QL1 mixing console.

AV Chicago also developed a proprietary platform for virtual and hybrid events. “In-person and virtual attendees have unique but similar needs, which is why we created a custom event platform,” said Brode.

“Our attendee engagement tools, coupled with the

By Megan A. Dutta

A

s virtual events became a necessity last year, so did having high-quality, professional content. No longer could executives, event

emphasis changed once the AV Chicago team

customizable platform, has allowed us to make sure

recognized the market demand for a more robust

the virtual attendee experience is as exceptional as

broadcast set with more dimension and texture, and

the experience for those attending in person.”

a variety of integrated scenes.

The Space

The Results “With AV Chicago’s vast knowledge of both live

emcees, and other presenters get away with shoot-

When users enter the studio, they are greeted by a

events and broadcast—backed up with an extensive

ing in a poorly lit basement, or with subpar audio

massive 29.5-foot by 16.5-foot (3456 x 1920 pixels)

inventory—it was the natural choice to help my

or a poorly composed image, and expect to attract

LED Triton Links RX 2.6 video wall, which features

production company, ESP Presents, transition our

attendees. In addition to better conveying a mes-

redundant digitizers and Green Hippo Karst media

clients to the virtual format,” said Matt Woodburn,

sage, increased production values also help hold an

servers with an Analog Way VIO 4K switcher/scaler.

co-founder and CEO of ESP Presents, an event

audience’s attention.

All of this brings together a nearly 4K background that

production company. Woodburn is also co-owner of

doesn’t aesthetically overpower the set.

Chop Shop.

AV Chicago, an Illinois-based provider of AV production and event management services,

The Studio at Chop Shop features three stages that

“Being the co-owner of an almost 6,000-square-

recognized the industry’s changing expectations

are able to provide different yet complementary looks.

foot event space at Chop Shop Chicago, this was the

with regard to streaming and worked on developing a

The main stage is 20 feet wide by 12 feet deep, but can

perfect partnership to reimagine an underutilized

scalable solution. In early 2021, AV Chicago teamed

be increased or decreased in 4-foot increments for

asset during the COVID-19 pandemic. We pushed our

up with Chop Shop—a Chicago butcher, deli,

flexibility, which is critical for custom events. With a

collaborative strengths to create a highly functional

Shop’s 6,000-square-foot event space and concert venue and create a stateof-the-art, broadcast-quality production studio.

“It started from a desire to solve client

AV Chicago designed The Studio at Chop Shop to create high-quality virtual and hybrid event productions.

AV CHICAGO

restaurant, and bar—to reimagine Chop

multiuse, hospitality-meets-creative studio that truly delivered on the high-touch/high-tech standard that ESP and AV Chicago are known for.”

“When live events stopped during the pandemic, the team at AV Chicago

needs but has turned into a long-term

pivoted,” concluded Frick. “With this

initiative to build our hybrid event

fully functioning studio we created with

solution,” said Justin Frick, co-owner/

Chop Shop, we were still able to service

president of AV Chicago and the visionary

our customers, while following all

behind The Studio at Chop Shop.

required COVID-19 protocols. I’m proud

The initial vision, Frick said, was to

of the results and looking forward to

produce both recorded and live events

creating many more dream streams with

from a television-grade facility, but the

clients.”

30

SCN // July 2021 // avnetwork.com

TECHNOLOGY RACKS AND MOUNTS

The Latest Racks and Mounts for Pro AV

By Megan A. Dutta

mount into the equation from the

R

2

beginning. “Even the

acks and mounts are a small but critical part

most thought-out

of any pro AV installation.

installations come with

“Choosing the right rack or cabinet size

an array of last-minute

for a project is important,” said Mike McCormick,

complications,” she

senior regional sales manager at AtlasIED. “Not only

said. “Having a reliable

is it time-consuming to try to fit equipment in a rack

mount—from a reliable

that is undersized for a job, but cable pathways may

manufacturer—is so

become overcrowded and overheating could occur.

crucial for integrators

Integrators should choose racks that are large enough

to ensure they avoid

to provide appropriate ventilation for the type and

installation issues or

amount of gear, as well as adequate room for

future problems that

organized cable structure.”

will create an increase in cost. Installers should use qualified wall mounts that allow for an easy and

1. Peerless-AV Seamless Kitted Series

appropriate mount or rack can save money. “Ease of

quick installation process and can handle any

Peerless-AV’s Seamless Kitted Series Mounting

specification, ordering, and installation are

last-minute on-site challenges, like uneven wall

Systems are designed exclusively for leading direct

important factors when choosing a high-quality

structures. This will end up saving them, as well as

view LED display manufacturers. These slim, space-

mount because time is money for installers,” said

the customer, time and money.”

saving mounts come equipped with easy-hang

In addition to saving time, choosing the

Tony Caruso, product manager, Chief. “The right

Ensuring integration firms are working with a

hardware, a lightweight aluminum frame, and

online tools, resources, and easy-to-find product

reliable manufacturer is of the utmost importance,

integrated cable management. The unique modular

information are essential whether specifying a wall

according to Rob Brunett, SnapAV’s product

designs allow for unlimited video wall display

mount, monitor arm mount, cart, or video wall

manager for infrastructure products. “When

configurations, as well as height and depth

installation.”

determining which rack or mount to buy, look for

adjustments. To ensure easy installation and high-

manufacturers who confidently stand behind their

quality customer support, Peerless-AV offers

serviceability when selecting a mount, too, ensuring

products with lifetime warranties and generous

start-to-finish support through the Seamless dvLED

that the display, behind-display storage and small AV

return policies,” he advised.

Video Wall Integration Program.

“It’s essential to think about long-term

components can be quickly accessed for maintenance or upgrades,” Caruso added.

Peerless-AV director of business development Megan Zeller advises integrators to factor the

Choosing the right mount or rack from the right manufacturer is critical to a successful installation.

2. AtlasIED Texas Tough

SCN takes a look at several top products on the

Texas Tough is a premier series of showcase

market.

equipment racks from AtlasIED offering stylish design and visual appeal in multiple heights, from 20RU to 45RU, and depths of 25, 30, and 35 inches.

Texas Tough racks incorporate built-in device fault

1

notification and are available with customizable crowns for integrator branding, support contact, or other quick-reference information.

3. MantelMount MM700 The MantelMount MM700 Pro Pull Down TV Mount is designed for mounting displays up to 115 pounds and up to 90 inches. The MM700—with 26 inches of vertical travel and up to a 60° swivel—offers features including heavy-duty construction (3 mm steel), enhanced stabilization, adjustable stops, autostraightening, and a built-in sound bar attachment.

4. Chief Tempo Flat Panel Support System with Dual-Display Accessory The need for rapid deployment, flexibility, and

32

SCN // July 2021 // avnetwork.com

RACKS AND MOUNTS TECHNOLOGY

3

6 enhanced collaboration that leverages two displays

in alignment throughout the opening and

in corporate AV installations is more important

closing process.

than ever. Integrators can meet these challenges Accessory (AVA1101). The Tempo approach uses the

6. Middle Atlantic Forward Preconfigured BGR

floor instead of walls to support displays and

Middle Atlantic offers an AV foundation built for

eliminates the need for wall inspection and

tomorrow’s requirements. The Forward

remediation, resulting in significant cost and time

accessories and options included with the

savings. It also limits site visits and personal

Forward Preconfigured BGR were hand-selected

contact during a project.

by Middle Atlantic product experts with crucial

with Chief’s Tempo and the new Dual-Display

5. B-Tech BT8312

7

input from customers. The result is a single part number aimed at helping integrators get the job

Carbon Series is available in a

The BT8312 is a slim pop-out mount ideally suited

done in a fraction of the time, with everything

range of styles to optimize

for close-to-the-wall and recessed LCD video wall

needed for an optimized foundation to deliver the

viewing. Installer-centric

applications. The mount’s pop-out features a

ultimate AV experience.

features like post-install leveling, integrated wire

patent-pending soft opening function; following a

management, roll adjustments, and locking pull cords

light push, this feature ensures a controlled and

7 SnapAV Strong Carbon Series Mounts

unassisted outward movement of the mount, which

Strong Carbon Series Mounts are engineered with the

deployment. Every Carbon Series Mount is UL

protects display bezels during servicing by staying

strength and durability to tackle any install. The

certified for a secure installation.

with magnetic ends ensure a quick and dependable

5

4 avnetwork.com // July 2021 // SCN

33

TECHNOLOGY VIDEO IN THE CLASSROOM

Learning with Video

By Ledetta Asfa-Wossen

P

ABOVE: The ViewSonic myViewBoard software platform enables teachers to build dynamic lesson plans, import engaging content, and share lessons with students.

solutions can communicate critical information or

and virtually, noted Ventura. Additionally, chromakey-

showcase engaging visuals to audiences near and far,

less CG overlays can transport the class to the subject

while still allowing the necessary space between

matter, aiding in the understanding and retention of

andemic restrictions have required us to

viewers,” added Ventura. “We’ve also seen an uptick

information.

use immersive visual technologies to share

in demand for very large display solutions, including

information, interact, and collaborate in the

100-inch models and dvLED video walls, to provide

Lasting Trend

bigger palettes for content.”

Inevitably, the past year has heightened the demand for

classroom, at home, and around campuses. From a technology perspective, this paradigm shift has

AI and AR are applications Ventura seems

video products that can enhance an educational setting.

accelerated the need for tools that engage students

particularly excited about. “Innovations in capture

but don’t require personnel to be present on site—

technology and AI/AR capabilities really raise the bar

education. Some of the more popular ones include

technologies that are able to reduce contact while

for student learning and engagement. AI/AR

TeacherTube, Khan Academy, ClickView, EDpuzzle,

maintaining a sense of space.

technology is being leveraged by educators to enrich

Flipgrid, Coursera, Udemy and, of course, myViewBoard

communication by combining the most interactive

Clips from ViewSonic,” said Bari Gersten, ViewSonic’s

aspects of visual learning and presentation.”

education vertical marketing manager.

“We’re seeing an increased interest in touchless technologies, as well as BYOD options that offer compatibility and control through Chromecast or

Sony has an AI-based video analytics solution

“There are a lot of interesting video products for

The transition to remote instruction has forced

Airplay, which minimize contact and can help users

(REA-C1000 Edge Analytics Appliance) compatible

many education institutions to revisit their learning

adhere to social distancing requirements. QR codes

with Sony network cameras that offers advanced

models. “Many institutions have now moved to a

have also had a resurgence,” explained Rich Ventura,

features such as handwriting extraction for content

hybrid learning model that combines traditional

vice president of B2B, Sony Electronics’ Imaging

written on a board or screen, PTZ camera auto-

classroom teaching with online activities. The hybrid

Products and Solutions Professional Division.

tracking, and focus area cropping. The optional

infrastructure established by education institutions

REA-L0400 license activates the chromakey-less CG

is here to stay. With educational technology now

and re-outfitted to meet our new way of learning,

overlay feature, which enables the presenter’s image

being used more often by nontechnical personnel,

another rising trend is the increasing size of displays.

to be extracted and overlaid onto any background

ease of use and ease of livestreaming with

Higher education institutions rely on large screens as

image, animation, or video in real time. Tools such as

professional PTZ cameras has become even more

a teaching visual aid in classrooms, and for digital

these are helping to enable clearer, more effective

important,” said Jim Jensen, senior category owner,

signage purposes around campus. Large display

communication within classrooms, both in-person

PTZ and remote systems, Panasonic System

“As classrooms are being rethought, redesigned,

34

SCN // July 2021 // avnetwork.com

VIDEO IN THE CLASSROOM TECHNOLOGY LEFT: Panasonic’s AW-UE150 PTZ camera supports high-quality video production in lecture halls and other education venues.

Smooth 4K 60p/50p video, high-magnification zoom, and a wide shooting angle expand the range of the PTZ camera's applications.

The camera supports simultaneous 4K/HD operation.

RIGHT: Sony’s 100-inch FW-100BZ40J BRAVIA 4K Ultra HD HDR Professional Display features Pro Mode for customized settings, IP control, and mirroring functionality to enhance flexibility.

Solutions Company of North America.

“We expect the use of video to continue to grow,

more content-oriented way to teach and learn. With that, the

with virtually every classroom being equipped with at

integrator/IT manager in the

least one professional video camera so the school is

education market will increase

prepared for hybrid learning. Unquestionably, video

in importance as technologies evolve. Interactive

helps students learn, supports diverse learning styles,

display solutions, from flat panels to projectors, are

and allows for a more immersive learning

mainstays in the classroom. And it’s not only

be a long-term strategic plan in place on the front end

experience,” Gersten added.

whiteboarding type solutions anymore. Hardware is

and a defined measure of success. It seems like a

integrating screen casting and screen mirroring

no-brainer, yet it’s a surprisingly common issue that

video gear into the school’s established physical

software technologies to make collaborating and

projects are started without the proper foresight or

infrastructure is a great challenge,” Jensen said.

sharing more interactive. Monitoring engagement in

strategy to think about the bigger picture and end

“With the advent of POE+, we advise installing

the classroom and utilizing AI is an up-and-coming

goals. Too often, plans are made that don’t account

professional PTZ cameras that include the standard

trend, allowing teachers to gauge room temperature,

for both the business needs and the technology’s

because it offers a single-cable solution for streaming,

lighting, and environmental factors that affect

capability,” he added.

control, and power. This allows the integrator

students and their learning,” she said.

“At many institutions, installing new professional

change in the future,” said Ventura.

“As every project or design is started, there should

User-Friendly Approach

Comprehensive and Centralized Ecosystem

Designing video systems for learning institutions

There continues to be one overarching priority for

cables supply power to networking devices over the

involves what may be a whole new set of

institutions when it comes to video technology for

existing data connection. The updated standard,

requirements for integrators. Some of the top

classrooms, according to Ji Shen, HoverCam CEO.

POE+, is able to supply almost twice as much power

considerations mentioned by manufacturers included

“One of the biggest goals for schools today is to

over a single Ethernet cable.

video quality and user-friendly integration.

become 1:1—one device for every student. Right now,

tremendous flexibility to position PTZ cameras in the classroom or in locations throughout the institution.”

POE is a networking feature that lets Ethernet

Jensen continued, “Integrators who have

“In a classroom setting, the integrator and/or IT

the 1:1 digital classroom is still a messy array of

installations that require transmitting a video signal

teams must be aware of the video quality of the

disparate components joined together by a

over a public network should also look for a PTZ camera

display solutions they pick. You also need to consider

hodgepodge of cables and complex infrastructures

with Secure Reliable Transport (SRT). An SRT-enabled

the display size. Even with tight budgets, there are

that make teaching challenging,” he said.

PTZ camera assures transmission of high-quality

products that can provide the solutions needed to fit

video, even over unstable public networks.”

into just about every classroom,” said Gersten.

program isn’t only getting devices in hand, but being

Gersten emphasized that video is no longer a “nice

“The critical piece of ensuring a successful 1:1

“Developing a training program specifically for

able to then facilitate one-on-one learning

to have” element in education—it has become an

teachers is a great way to ensure teachers can

opportunities. That demands a solution that is on par

essential tool. “Video usage will continue to soar in

integrate their lessons into the various display

with a 1:1 initiative, unifying all those devices in a

support of other aspects of class engagement, as it is a

solutions installed in the classroom. The hardware

cohesive way. Few companies have attempted this,

and software should be easy to learn and seamless to

which has placed the responsibility and burden on

HoverCam’s Duo is a dual-output document camera that outputs 4K-resolution video over HDMI to a display, whiteboard, or projector and HD-resolution video over USB to support both in-person and distance learning. Instructors can schedule, start or run Zoom meetings from the HoverCam interface, and show themselves to the class with Picture-inPicture. Other software functionality includes lesson recording and annotation over the live camera image.

incorporate into lessons. This way, teachers can maximize the tools they have to teach.”

As technology further cements itself as a cornerstone

staff and administration. They have to learn how to use, manage, and leverage these devices in a valuable way, often robbing critical instructional time.”

What the 21st century classroom demands are solutions that “create a comprehensive and centralized

of pedagogy, and as more tools and resources are

ecosystem that brings all these components together

integrated into a classroom, interoperability and

and introduces efficiency,” added Shen.

compatibility are key to creating user-friendly next-generation learning environments.

“A frequent frustration of integrators is the

“Ultimately, the goal of classroom technology should be to create better interaction and engagement that naturally fuels higher achievement, while

implementation of technologies that don’t talk to one

remaining easy for instructors to use,” he concluded.

another or work together seamlessly. Another big

“For many teachers struggling with inattentiveness,

consideration is installation flexibility. If you choose

it’s not the lack of video content that’s the problem;

products that can be positioned in a variety of ways

it’s what’s being captured and how it’s captured. The

and can accommodate multiple configurations and

best technological approach needs to bring

inputs, users get options for the present integration,

instructors forward as they work through material,

and the necessary adaptability should their needs

just as they would be in class.”

avnetwork.com // July 2021 // SCN

35

TECHNOLOGY NEW PRODUCTS

configures Electro-Voice line array loudspeakers for optimized coverage.

Sennheiser Evolution Wireless Digital

The software provides efficient system setup by creating visualizations of

THE WHAT: Evolution Wireless Digital (EW-D) is a new wireless microphone series

coverage, SPL, frequency response,

with an app-based workflow designed to simplify wireless audio setup.

and precise mechanical load

THE WHAT ELSE: Described by Sennheiser as an “engineer in your pocket,” the Smart Assist app guides users through setup and creates reliable wireless

calculations.

THE WHAT ELSE: Preview features

connections. The app provides access to all system settings, and channels can be

a full-color 3D interface with user-friendly, flexible tools and a streamlined

named to help keep them organized.

workflow that helps specifiers, designers, and audio engineers quickly calculate the

Evolution Wireless Digital transmitters have an input dynamic range of 134 dB, eliminating the need for a sensitivity setting on the transmitter entirely.

ideal configurations and positioning of line arrays, as well as the angles between loudspeaker elements, amplifier drive and delay requirements, and other system

EW-D manages the complexity of crowded RF bands in a location by scanning

design parameters, to deliver even, precise audio coverage across any venue. The

the environment to find open frequencies. And as EW-D has borrowed tech from

software also recommends mechanically valid combinations of loudspeakers and

Sennheiser’s Digital 6000 and Digital 9000 series, the wireless microphone

rigging hardware. These combined features ensure that the arrays deliver the best

systems do not generate any significant intermodulation products. This not only

possible performance in any venue, whether flown or ground-stacked.

makes for more room in a given frequency window, but the app can also simply set

Preview includes a detailed report generation function and a powerful project

the wireless links at 600 kHz intervals without any frequency calculation and is

file database, providing users with detailed acoustical and mechanical information.

therefore able to fit in more frequencies than a standard mic system.

This database allows specifiers, designers, and audio engineers to import existing

The EW-D system has a latency of 1.9 milliseconds and a transmitter battery life of up to 12 hours with Sennheiser’s BA 70 rechargeable battery pack. A

designs and store new project files, drawings, and templates.

THE BOTTOM LINE: The first full public-release version of Preview supports

bandwidth of 56 MHz with up to 90 channels per band makes it easy to find space

most Electro-Voice touring and install line array models, including X1(i), X2(i),

even in the most crowded of RF environments.

XLC, XLD, and XLE, as well as complementary subwoofers. More models will be

THE BOTTOM LINE: Evolution Wireless Digital is well suited for corporations looking for an easy-to-manage wireless solution, and for schools that use classroom and stage microphones. It is available now, with a choice of handheld, instrument, lavalier, head mic, combo, and base sets.

Bose Professional ControlSpace Designer and ControlSpace Remote Software

added in future versions. Windows and Mac OS versions of the software are available as free downloads.

tvONE CORIOmatrix and Bosch Conference Systems THE WHAT: A new collaboration between tvONE and Bosch focuses

THE WHAT: Bose Professional released

on the integration of tvONE’s 4K

updates to ControlSpace Designer

CORIOmatrix modular video switching router with

(v5.9.1) and ControlSpace Remote

Bosch’s range of conferencing systems. The

(v2.10) software. ControlSpace Designer

combination of the CORIOmatrix router—which

provides all the tools necessary to

enables the mixing of AV, broadcast, IP, and legacy

configure audio signal processing and network operation of Bose’s digital signal

sources with low latency—with Bosch’s conference solutions facilitates streaming

processors and amplifiers, and ControlSpace Remote provides wired or wireless

of the active speaker video to a hall display or system that records or webcasts the

control of networked Bose Professional system components.

HD-SDI feed.

THE WHAT ELSE: The v5.9.1 update of ControlSpace Designer includes numerous

THE WHAT ELSE: The Bosch conference systems connect to the tvONE video

improvements to the design and operation of Bose Professional sound systems,

switcher via TCP/IP and gain the ability to switch the video stream of the person

including support for AES67 and Dante Domain Manager on all Dante-enabled

speaking automatically to displays or video walls.

hardware to improve interoperability and ease of management in enterprise networks.

The CORIOmatrix (4RU) and CORIOmatrix mini (1RU) can accept a large number

Also included with the ControlSpace Designer update are enhancements to the system

of I/O configurations, allowing complex functionality to be configured to meet end

commissioning experience and updated compatibility with third-party devices;

user requirements. It is suited for applications where SDI is used in conjunction

updated firmware to support these improvements is included with the software

with 4K HDMI, DVI, and H.264/H.265 IP feeds. CORIOmatrix supports a variety of

release. Version 5.9.1. also includes EQ support for newly introduced DesignMax

Bosch conference solutions, including the IP-based DICENTIS Conference System,

pendant and AMM multipurpose loudspeakers.

Wi-Fi-based DICENTIS Wireless Conference System, and the CCS 1000 D Digital

The v2.10 update of ControlSpace Remote includes improvements and bug fixes.

ControlSpace Remote builder software is used by the system designer to create custom

Discussion System.

THE BOTTOM LINE: tvONE foresees a host of conference applications that will

control panels that are sent to the ControlSpace Remote app for operation by end

benefit from using the systems in tandem, including events in parliaments,

users. Using control panel templates from within Bose ControlSpace builder, designers

commercial buildings, banking, convention centers, and hotels.

are able to quickly create unique interfaces for control of Bose networked pro audio systems running on iOS and Android devices.

THE BOTTOM LINE: Visit pro.bose.com to download ControlSpace Designer 5.9.1 now and watch for ControlSpace Remote 2.10 coming soon.

Electro-Voice Preview Software THE WHAT: Preview is a platform-independent software application that

38

SCN // July 2021 // avnetwork.com

Yamaha ESB-1090 Enterprise Sound Bar THE WHAT: Joining Yamaha Unified Communications’ Enterprise Sound Bar lineup, the ESB-1090 sound bar, an update to the company’s ESP-1080, features three presets— Conference, Education, and Hotel—optimized

NEW PRODUCTS TECHNOLOGY

for use in those environments.

THE WHAT ELSE: Delivering an immersive audio experience, Yamaha’s

PPDS Philips L-Line 7000 Series LED Displays

ESB-1090 features two subwoofers, two midrange speakers, and two tweeters.

THE WHAT: Newly launched by

Suited for classrooms, meeting rooms, and hospitality spaces, it connects to any

PPDS in North America, the Philips

sound source—display, PC, or mobile device—via HDMI, Bluetooth, Ethernet, or

L-Line 7000 series of bezel-free

optical cable.

indoor LED displays offers 1,200-nit

The unit simplifies setup through its three application modes. Users may select

brightness, seamless linking, a

Conference Mode for remote conference purposes, Education Mode for classroom lower cost of ownership, and fire safety features.

Plas TV Box SCN.qxp_Layout 1 11/10/20 10:50 AM Page 1 settings, and Hotel Mode for lobby or room playback with the included remote. There is also an operation restriction preset to prevent unwanted tampering or changes.

Like the ESB-1080, the ESB-1090’s slim design naturally

F O R F LU S H -TO -T H E - WA L L M O U N T I N G O F L E D , H I - D E F T V s

PLASTIC TV BOX

TM

blends into any environment and offers installation versatility. Installers can mount the unit on a wall or place it flat on a table or school AV cart.

THE BOTTOM LINE: The ESB-1090 is designed to solve

R E C E S S E D P O W E R / LO W V O LTA G E C O M B O B O X E S

common challenges and limitations in sound output for remote conferencing, classrooms, hotel guest rooms, lobbies or meeting rooms.

Sony BZ35J and BZ30J Series BRAVIA Displays

CED130

THE WHAT: Sony is expanding its

for NEW WORK or RETROFIT

BRAVIA line of 4K HDR professional displays, adding the BZ35J and BZ30J series to the previously announced 32-inch FW-32BZ30J model. The new models range in size from 43 to 75 inches.

THE WHAT ELSE: The high-end BZ35J series, which LISTED POWER/LOW VOLTAGE BOX

achieves a brightness of 560–570 nits with a refresh rate of 120 Hz, includes the 50-inch FW-50BZ35J and 43-inch FW-43BZ35J. The mid-range BZ30J lineup, which achieves 440 nits brightness with a refresh rate of 60 Hz, includes the 75-inch

TVBU505 with CED130 CABLE ENTRY DEVICE

FW-75BZ30J, 65-inch FW-65BZ30J, 55-inch FW-55BZ30J, 50-inch

CED130 with slotted cover REVERSED for RECESSED LOOK

CED135 with brush cover

FW-50BZ30J, and 43-inch FW-43BZ30J. These BZ30J models join the previously announced 32-inch FW-32BZ30J, which offers a

Arlington’s PLASTIC TV BOX™ recessed combination power/low voltage boxes offer the secure, easy way to mount TVs flush against a wall.

brightness of 300 nits.

The new BRAVIA displays incorporate Pro Mode, which

The job looks great. Plugs and connectors stay inside these Listed boxes without extending past the wall. Available in 2-, 3- and 4-gang styles for retrofit or new work. Each offers power and/or low voltage in one or more of the other openings. There’s a box to fit nearly any application!

enables users to customize settings to suit different behaviors based on applications and environments, while One Step Setting allows for quick optimization. IP control allows for easy installation and integration through support from key partners. Additionally, display mirroring capabilities on the and both Chromecast built-in and Apple AirPlay 2, allowing for a quick and easy connection from a user’s device. The new displays offer installation-friendly terminals that provide flexibility to meet the demands of the B2B market.

THE BOTTOM LINE: Models in the BRAVIA line combine easy integration, seamless control, and user-friendly functionality to support corporate and education environments of varying sizes, from large conference rooms and lecture halls to small meeting rooms and huddle spaces,

TVBU505

© 2008-2014 Arlington Industries, Inc.

new models provides connectivity through Wi-Fi, Bluetooth,

And a cable entry device with slotted or brush cover to organize your low voltage cable bundle.

• RETROFIT Mounting wing screws pull box against wall NEW WORK Box screw-mounts to stud • Non-metallic box with paintable white trim plate, optional covers available

4-GANG TVB613

as well as diverse digital signage applications. In North America, the BZ30J series and FW-50BZ35J are expected in the summer, while the FW-43BZ35J is planned for the fall.

2-GANG TVBU505 Patented. Other patents pending.

avnetwork.com // July 2021 // SCN

39

CED135

3-GANG TVBU507

Made in USA

www.aifittings.com Scranton, PA 18517 800/233-4717

TECHNOLOGY NEW PRODUCTS

THE WHAT ELSE: The panels’ 1,200-nit brightness ensures visibility in even

Direct, and NDI Remote.

THE WHAT ELSE: NDI Bridge allows users to securely share NDI sources

the most challenging light conditions, including direct sunlight behind glass. The 7000 series comes in a range of size variants (25 cm height as standard, with 50 cm,

between remote sites, anywhere in the world, using a simple and secure network

75 cm, and 100 cm width variants) to suit nearly any design, shape, or size

setup. The tool enables native end-to-end NDI workflows, reducing complexity,

(landscape- or portrait-mounted). Models are also available with beveled corners

cost, and latency over any distance.

to form curved video wall designs.

NDI Remote allows a host to securely connect with multiple remote

Philips L-Line 7000 LED panel sizes may be mixed to form a single video wall

contributors and receive their video and audio over the internet by simply sharing a

display of any shape and dimension. Dynamic flexible alignment pins ensure a

link. Anyone with the proper URL can contribute live audio and video using an

perfect fit in any orientation, resulting in a smooth, seamless display surface. Each

internet-connected device like a smartphone or a web browser.

LED panel features openings on each side to allow for versatile wired connection between the LED panels and any external input connection.

NDI Audio Direct is a set of audio plug-ins that allows virtually any audio software application to take advantage of NDI. Users select, receive, and generate

Addressing cost of ownership, the 7000 series’ Dynamic Power Saving technology allows for up to 20 percent lower running costs compared to

multichannel audio with high quality and near-zero latency. It supports workflows both on premises and in virtual or cloud environments.

comparable market models, according to PPDS. It also features faster mounting

NDI 5 also offers support for Apple silicon systems, bringing full NDI capability

and calibration and built-in cable and data wiring. With Philips Active Health

to all macOS, iOS, tvOS, and iPadOS devices. Other updates in NDI 5 include an

Monitoring, all displays can be managed 24/7 remotely, with issues or potential

improved audio workflow in the Adobe Premiere and After Effects plug-in, and

problems able to be flagged and addressed before they happen.

real-time audio and video frame buffer output in the Final Cut Pro plug-in.

The Philips L-Line 7000 series is equipped with IP30 conformal coating, giving the displays protection from indoor elements such as dust, dirt, fungus, and

Additionally, Reliable UDP (RUDP) transfer makes WAN and Wi-Fi connections more resilient with less configuration required THE BOTTOM LINE: The NDI 5 SDK and NDI Tools are now available for

moisture. Its fire-retardant design slows the spread of flames in the event of fire, with the solution tested and certified with British standard BS476, European standard B1 DIN4102, and North American standard UL94.

download.

environments, the new series is described by PPDS as its most flexible and versatile

LG TR3DJ Series Interactive Displays

indoor LED range to date. The 7000 series is available and in stock for partners in

THE WHAT: The TR3DJ series from LG

North America.

Business Solutions is available in 65-,

THE BOTTOM LINE: Targeted toward retail, corporate, and other public venue

75- and 86-inch models, helping to

NDI Version 5

ensure students can see what the

THE WHAT: Updates in NDI Tools version

teacher is presenting—even if socially

5 make it possible for users to connect to

distanced—and supports virtually any

any device, in any location, anywhere in

learning management system, cloud drive, or online conferencing platform a

the world, allowing the software to work

school adopts to facilitate in-person or hybrid/remote learning.

THE WHAT ELSE: The TR3DJ series’ 20-point multitouch surface facilitates

with almost any video application. New features include NDI Bridge, NDI Audio 1_3p loop.qxp_WIRE BUSHINGS 1 4 pg 7 09 4/8/21 12:46 PM Page 1

on-screen collaboration, while the thin (1 mm) gap between the IPS screen and anti-glare tempered glass screen enables more precise touch and on-screen writing experiences. Each TR3DJ interactive display is available with two stylus

LOW-COST HANGER

THE LOOP

Made in USA

™

F O R CO M M U N I C AT I O N S C A B L E

2" TL20

2.5" TL25

pens in differing colors and tip sizes, allowing users to draw or write simultaneously.

Each TR3DJ interactive display is Wi-Fi-enabled for connectivity out of the box.

When teachers and students join the same network, these displays enhance collaboration thanks to built-in software. ScreenShare Pro allows educators to show up to six screens at once, including from any mobile device that supports wireless mirroring, while Air Class supports group features such as polling,

5" TL50

interactive Q&As, and messaging for up to 30 connected students.

TL50 for a 5" diameter bundle

Each TR3DJ display includes two built-in 10-watt speakers for delivering audio content. Embedded Bluetooth allows users to connect wireless peripherals, such as Patented

external speakers, keyboards, and mice. Additional connections include three HDMI ports, one RS-232C port, audio in/out, RJ-45 LAN ports, and six USB 2.0/3.0 ports. For enhanced security, the TR3DJ features USB Block Mode to prevent data to

Flexible and non-metallic, The LOOP™ holds a 2" to 5" diameter bundle of CAT 5 or fiber optic cable without sagging, bending or damaging the cable!

The 2.5" TL25 holds the same amount of cable as a J-hook at HALF the COST!

Listed for Air Handling Spaces

be copied to unauthorized devices.

THE BOTTOM LINE: All three interactive displays feature IPS display panels for wide viewing angles—critical in classrooms where students may be more spread out than usual—and 4K Ultra HD resolution for presenting detailed content at a large scale.

Extron SoundField Ceiling Tile Speaker THE WHAT: Extron’s SoundField SF 228T Plus is an 8-inch two-way ceiling tile speaker for low impedance and 70V/100V systems. Its innovative design features a low-profile enclosure that is UL 2043 plenum rated, weighs less than 20 pounds, and drops directly into standard U.S. style suspended ceilings for quicker installations.

800/233-4717 • www.arlingtonlowvoltage.com 800/233-4717 • www.arlingtonlowvoltage.com

40

SCN // July 2021 // avnetwork.com

NEW PRODUCTS TECHNOLOGY

THE WHAT ELSE: The

MicroLEDs, which are much smaller than standard

ceiling tile speaker’s

LEDs but deliver better black levels and up to three

coaxial driver delivers high

times more brightness while consuming much less

power handling with a smooth frequency response and clarity. The two-way ported

power per unit of brightness.

design includes an 8-inch woofer and a 1.1-inch silk dome tweeter in a coaxial

The series’ self-adjusting module alignment

configuration that provides a smooth frequency range of 47 Hz to 22 kHz for music

technology maintains pixel alignment over time,

and speech reproduction. The SF 228T Plus offers 90 watts continuous pink noise

combating issues such as vibration and thermal

and 180 watts continuous program output.

expansion, which can cause LED modules to shift.

The front panel design provides the rigidity and stiffness to minimize enclosure

Planar DirectLight Ultra Series LED displays also

vibrations that would otherwise compromise sound quality. The lightweight

implement technology that reduces light blockage and ambient light reflection,

housing balances acoustic performance with installation safety. The SF 228T Plus

resulting in better blacks, higher dynamic range, and enhanced dark content

weighs less than 20 pounds, allowing the speaker to meet ceiling-mounting codes

performance.

without additional permits when installed in classrooms.

THE BOTTOM LINE: With its new coaxial driver and low-profile enclosure, the SoundField SF 228T Plus is engineered to combine exceptional audio quality with integrator-friendly features and is suitable for a variety of applications. This speaker is sold in pairs.

The DirectLight Ultra line includes Planar Remote Power Supply, which allows customers to relocate heat, depth, noise, weight, service points and electrical outlets away from the video wall and into a rack room.

With built-in video wall processing via the off-board Planar WallDirector Video Controller and corresponding software, users can capture multiple 4K sources and

Planar DirectLight Ultra Series MicroLED Displays THE WHAT: The Planar DirectLight Ultra Series is a premium line of fine-pitch LED

arrange content windows while securely controlling and monitoring the video wall via user interface or leading room management systems.

THE BOTTOM LINE: With its fine pixel pitches, the Planar DirectLight Ultra

video wall displays delivering always-on, high-resolution display experiences.

Series is well suited for close viewing distances and high-precision visual images

Tech advancements in the line include models with MicroLEDs, off-board power

and video. It is equipped to support mission-critical applications in environments

supply, proprietary alignment technology, and built-in processing.

such as control rooms, government, corporate boardrooms, and high-end

THE WHAT ELSE: The series includes models in 0.6 mm, 0.7 mm, 0.9 mm, and 1.2 mm pixel pitches. Most Planar DirectLight Ultra Series models incorporate

residential. The Planar DirectLight Ultra Series is currently available and shipping through Planar’s global network of authorized resellers.

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To Advertise in the SYSTEMS CONTRACTOR NEWS CLASSIFIEDS, Contact Zahra Majma at zahra.majma@futurenet.com avnetwork.com // June 2021 // SCN

41

GETTY IMAGES/ARTUR CARVALHO

VIEWPOINT

What’s Next for Streaming?

By Rachael Harris

P

attendee to arrive as a viewer with a question and then

engaging content to share. Right now, most event

hop on stage to give an impromptu explanation of

organizers are trying to make their video streams

their field of expertise. This is already happening on a

look like TV. This is good. It’s polished, but it’s just

redicting the future of streaming today is

particularly exclusive audio-only partyline app

a steppingstone. The next iteration of creativity in

like trying to predict the future of the inter-

inspired by the podcast, a one-to-many classic. So the

streaming will bring viewers into experiences in

net 30 years ago. The precedent has already

stage is set for a culture of dismantling the fourth wall

ways that television cannot.

been set. The future is limitless.

Fact-check that. Look at what streaming has

for the good of making space for more voices to be

In the meantime, there are still basic market

heard. Blurring the line between presenter and

growth opportunities for streaming. The remote

done in the past 18 months. Streaming changed the

audience in this way engages and excites all

audience is here to stay, so it’s important that every

way we work by allowing industry to set up shops

participants by bringing the magic of randomness into

business that needs to serve them is equipped with

inside of homes. When the theaters went dark,

the virtual space. Expect this culture shift to be invited

at least the minimum kit to present a solid

streaming stepped in and allowed us to continue to

to a variety of production environments, from

representation of their live event.

consume entertainment. It was streaming that kept

corporate to art to house of worship streams and more.

us connected to our friends and families while we

As we move beyond the era of streaming as a

I recently attended a poorly streamed funeral. It was an experience of heartbreak on top of

were advised to avoid seeing them in person.

pandemic-induced necessity, another culture shift

heartbreak for a viewer who knows that quality

Streaming picked up the slack left by a year spent

will unfold. In the next phase, creativity in

streaming infrastructure can be accessible,

sheltering indoors and introduced us all to new

streaming will start to come from organic

friends, opportunities, and ideas that would have

inspiration instead of obligation to

been otherwise inaccessible.

keep viewers engaged.

So yeah, I say streaming helped save the world.

And it’s just getting started.

Streaming’s adoption will continue to grow as platforms continue to stretch their service

Now that streaming options are

turned inside out as platforms work harder to mimic real-life situations in the virtual space.

Streaming, like real life, is about give and take.

It’s an interaction, not a show. Participation options like polling, Q&A, and live chats have only scratched the surface of how much reciprocal connection is possible in a livestreamed event.

Going forward, the line between presenter and viewer will be blurred such that it will be possible for an

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a small business. This is where we, the AV industry, can step in and help to usher streaming toward its future, while also

considered for nearly any event in

cultivating the new client base we have

any sector, more minds will be

been looking for. We are the

focused on figuring out how to create

gatekeepers. It is up to us to create that

offerings. Today, one-to-many is not the only way to send a stream. This concept has already been

affordable, and intuitive to operate, even for

affordable, quality package. That’s

“Streaming helped save the world. And it’s just getting started.”

how we get to keep on saving the world.

Rachael Harris is a senior infrastructure engineer (II) at American Express.

The views expressed here are her own and do not necessarily reflect the views of her employer.